What is SEO? Search Engine Optimization?

What is SEO
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SEO is the process of getting more qualified leads to your website through organic search engine results. A good organic ranking of your website in the search engine can make your website more visible on the internet to its potential clients, helping it earn more business.

There are different types of search engines on the internet like Bing, AOL, Yahoo, etc. However, Google is taken to be the most popular search engine that attracts more than 40,000 searches every second on average. You can definitely make out the search volume your niche has got through the different tools, and calculate the kind of revenue your business can earn with better visibility on the search engine results.

Why is SEO important?

As we know, people in this 21st century are mostly into the internet, and for any query, they prefer to trust  Google to give them the right answer. That is why we find SEO traffic to have a higher conversion rate. Not only SEO can bring your website free traffic, but it can also increase the credibility of your business for the new and existing customers.

How to do SEO for your website?

SEO or Search Engine Optimization means optimizing your website for search engine ranking. If you want Google to rank your website on the prominent pages of its search engine, you first need your website to gain that authority and trust in the eyes of Google.

There are 4 types of SEO you need to do to get your website better visibility on the Google search engine results:

1.  On Pages SEO

2.  Off Pages SEO

3.  Local SEO

4.  Technical SEO

 What is On pages SEO

On-page SEO mainly describes the kind of work you can do on your website to facilitate better visibility on the search engine results. Google will always appreciate a website that has got a better user experience.

Page loading time, page security, mobile-friendliness, presence of broken links, and unrelated pop-ups on your website are certain factors that you need to take care of to get your website a better ranking on Google.

A proper SEO audit is therefore required to define the right architecture of your website.

Getting your website a search engine friendly URL is also important as it helps your website to be easily crawled by Google. However, to do an effective SEO for your website, first and foremost you need to decide the keywords or key phrases you want to rank for.

These keywords or key phrases need to be traffic generating and also relevant to your service or product. The title and the first 100 words in the website content should have the keyword, to make Google understand the relevancy of the keyword with your business. The title tags and the meta descriptions should be both informative and of the right length, thereby pointing to the internal links of the pages you want to rank for.

Google Algorithm Update 2021 – Google Page Experience Update

 What is OFF pages SEO

Off-page SEO mainly describes the website optimization practices that take place outside of your website to improve the website ranking in the search engine result pages.

To rank your website on Google, you need to prove the reliability and authority of your website on the internet. Getting links from high authority websites to your site can help your website gain higher domain authority and beat the competition.

Building quality links to your website and helping it to rank higher is what Off-page SEO is all about and the webmasters over years have come up with several ways to increase the link count on their website. Social media and local SEO also plays an important role in it. It is all about increasing the trust and exposure of your website in front of Google, and it is done through various ways like

1. Listing your business in various local directories.

2. Forum posting

3. Blog Commenting

4. Blog Posting

5. Article Submission

6. Guest Posting

7. Video Marketing

8. Social Bookmarking Submission

9. Profile Creating

10. Podcast

11. Review Posting

and many more.

 

What is Local SEO

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

What is the difference between SEO and local SEO?

Here’s the difference. While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area.

What is Technical SEO

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, Website Loading Time, website architecture and many more.

Types of SEO Techniques:

1. White Hat SEO

2. Black Hat SEO

3. Grey Hat SEO

Read about SEO Techniques:

Types of SEO – White Hat & Black Hat SEO

If you want to rank your website on Google, there are certain guidelines given by Google that you need to follow. These guidelines are related to the content of the website, its link accessibility, relevance, visibility, and design.

SEO techniques can be broadly classified into two main categories: White Hat SEO and Black Hat SEO.

White hat SEO is an SEO technique that follows the SEO guideline and takes the time to rank its website ethically without tricking the Google Algorithm.

On the other hand,

Black hat SEO uses various deceptive ways to rank like article spinning, hidden text, keyword stuffing, cloaking, paid links, hidden links, mirror website, copyright content, doorway pages, etc.

This is a process using which you can trick the Google Algorithm and rank your website very fast. Another SEO technique is Grey Hat SEO, where it is said to be 90% White Hat and 10% White Hat.

Websites found using Black Hat and Grey Hat SEO techniques are found to be penalized by Google, where they can bring down their ranking or even can eliminate their listing from the database. The search engine Algorithm or a Manual site review can apply these penalties to the penalized site.

Do you want to pursue a rewarding career without rejecting that passion? If your answer is ‘yes’ then you are welcome to W3webschool, one of the renowned SEO training Institute in Kolkata.

At W3webschool SEO Course you get high standard computer labs, quality course Video and materials, and industry leader’s faculties.

Conclusion: SEO is the best way to gain organic traffic and to grow your business. It is a free tool, but all it wants from you is your patience. So, provided to stick to the SEO guidelines and work ethically, it can provide you long-lasting growth in your website ranking.

Google Ranking Factors (2020): The Ultimate List

SEO Audit of your website and how to do it?

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