W3webschool offers Google AdWords PPC Course in Kolkata on Live Projects without charging any extra cost, which helps the students to clearly understand the implementation strategies of campaign management.

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Become a Paid Marketing Specialist with a Specially Designed PPC (Pay-Per-Click) Course. Our PPC institute in Kolkata & India has a team of Google-certified experts who teach all areas of managing paid ad campaigns on Google & Bing.

We Cover basic to advanced PPC Courses like Keyword Research, Landing Page Creation, Campaign Management, Remarketing, etc.

Key Highlights of Our PPC Course in Kolkata

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Explore PPC Course Curriculum

PPC Course Introduction

  • What is Pay per Click Marketing (PPC)
  • Why we need PPC
  • Importance & Benefits of PPC
  • Other Pay-Per-Click Providers
  • Major Pay Per Click Search Engines
  • Google AdWords
  • Yahoo Search Marketing (Overture)
  • Set-up PPC Campaign
  • Google AdWords Account Structure
  • PPC campaign Navigation

How to Set Up PPC Campaign

  • Set-up PPC Campaign
  • Google AdWords Account Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • Use My Client Center (MCC)
  • What is “Click-through-Rates” (CTRs)
  • What is the Impression?
  • What is Conversion?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion
  • What is Tracking Code?

How to do Keyword Research for PPC

  • What is Keyword Research?
  • Difference between SEO & PPC keywords
  • Research PPC Keywords
  • Importance of target keywords
  • Select Targeted/related Keywords
  • Analyze Competitors keywords
  • Find Keywords popularity & Search Volume
  • Categorize Keywords in Ad groups
  • PPC Keywords tools and resources

How to Create Ads for PPC Campaigns

  • Create Effective Ads Ad groups
  • Unique Title
  • Measurement of Title, Description URL
  • Ad that produces better ROI
  • Example of Successfully Effective Ads

Bids Management in PPC

  • What is bidding?
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each keyword and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • Competitor’s Analysis of bidding

How important is Landing Page for PPC

  • What is a Landing Page?
  • Ads versus Landing Page
  • Important of Landing Page
  • Optimize your landing pages
  • How to Increase conversion rates
  • What is “Click-through-Rates” (CTRs)
  • Use ‘Calls to Action’
  • Cost/Conversion

PPC reporting Structure

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports

PPC Campaigns Tools

  • Google AdWords Tool
  • Keywords Spy
  • Google AdWords Editor

Copywriting for Ads

  • What is Copywriting?
  • Difference Between Copywriting & Content Writing
  • Understanding Copywriting Models
  • Copywriting Tools
  • Tips & Tricks For Copywriting
  • Live Projects
  • Case Studies

Interview Preparation

  • Building Impressive CV
  • Presentation & Pitching Skills
  • Interview Hacks
  • Career Guidance
  • Case Studies

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Learning Methodology

Live Practical Classes
1+ Live Projects Of Real Clients
Theory+Practical Examination
Interview Preparation
1:1 Mentoring
Placement Assistance
FAQs Related To PPC Course In Kolkata

Google Ads PPC is the range of pay per click advertising services provided by Google Inc. and consists of all the tools and services provided by Google Ads under the pay per click pricing model.

Our Google Ads PPC Training in Kolkata covers the different aspects of pay per click advertising, digital marketing skills and the technical, non technical and managerial skills needed for designing, launching, monitoring and successfully completing pay per click ad campaigns. We focus on practical experience and the skills required to effectively work through all the stages of PPC advertising.

Digital advertising has now become one of the most important aspects of marketing and advertising and PPC advertising is its indispensable part. With expertise in Google Ads PPC, you can become a digital marketing expert with specialization in PPC advertising, and you can work as an independent worker or as an in house expert.


  • Graduates and/or Postgraduates
  • Professionals
  • Freelancer
  • Blogger
  • Content Writer
  • Developer / Designer
  • SEO Expert
  • Company Owner

Of Course, At the end of this course our trainers will guide you to start as a Freelancer.

Yes, W3webschool offers certification and placement assistance to the candidates, so that they can choose the career path of their choice and achieve new heights of success.

We accept Cheque, UPI, Cash. You can pay us through any of these payment methods. and also you can Pay By Easy Installments.


Instructor (Mr. Shaheel)

Web Developer & Professional Trainer
Md Shaheel is a Graphic Designer, Web Designer, Web Developer, and Digital Marketer and loves to teach. He has been teaching online and offline to people for more than 8+ years now, and he has helped more than 100’s people set up their own businesses.