PPC COURSE IN KOLKATA

W3webschool offers Google Adwords PPC Course on Live Projects without charging any extra cost which helps the students to clearly understand the implementation strategies of campaign management.
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Become a Paid Marketing Specialist with a Specially Designed PPC (Pay-Per-Click) Course. Our PPC institute in Kolkata & India has a team of Google certified experts who teach all areas of managing paid ad campaigns on Google & Bing.
We Cover basic to advanced PPC Courses like Keyword Research, Landing Page Creation, Campaign Management, Remarketing,  etc.

Key Highlights of Our PPC Course in Kolkata

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Explore PPC Course Curriculum

  • What is Pay per Click Marketing (PPC)
  • Why we need PPC
  • Importance & Benefits of PPC
  • Other Pay-Per-Click Providers
  • Major Pay Per Click Search Engines
  • Google AdWords
  • Yahoo Search Marketing (Overture)
  • Set-up PPC Campaign
  • Google AdWords Account Structure
  • PPC campaign Navigation

  • Set-up PPC Campaign
  • Google AdWords Account Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • Use My Client Center (MCC)
  • What is “Click-through-Rates” (CTRs)
  • What is the Impression?
  • What is Conversion?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion
  • What is Tracking Code?

  • What is Keyword Research?
  • Difference between SEO & PPC keywords
  • Research PPC Keywords
  • Importance of target keywords
  • Select Targeted/related Keywords
  • Analyze Competitors keywords
  • Find Keywords popularity & Search Volume
  • Categorize Keywords in Ad groups
  • PPC Keywords tools and resources

  • Create Effective Ads Ad groups
  • Unique Title
  • Measurement of Title, Description URL
  • Ad that produces better ROI
  • Example of Successfully Effective Ads

  • What is bidding?
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each keyword and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • Competitor’s Analysis of bidding

  • What is a Landing Page?
  • Ads versus Landing Page
  • Important of Landing Page
  • Optimize your landing pages
  • How to Increase conversion rates
  • What is “Click-through-Rates” (CTRs)
  • Use ‘Calls to Action’
  • Cost/Conversion

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports

  • Google AdWords Tool
  • Keywords Spy
  • Google AdWords Editor

  • What is Copywriting?
  • Difference Between Copywriting & Content Writing
  • Understanding Copywriting Models
  • Copywriting Tools
  • Tips & Tricks For Copywriting
  • Live Projects
  • Case Studies

  • Building Impressive CV
  • Presentation & Pitching Skills
  • Interview Hacks
  • Career Guidance
  • Case Studies

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Learning Methodology

Live Practical Classes
1+ Live Projects Of Real Clients
Theory+Practical Examination
Interview Preparation
1:1 Mentoring
Placement Assistance

FAQs Related To PPC Course In Kolkata

  • Graduates and/or Postgraduates
  • Professionals
  • Freelancer
  • Blogger
  • Content Writer
  • Developer / Designer
  • SEO Expert
  • Company Owner

Of Course, At the end of this course our trainers will guide you to start as a Freelancer.

Yes, W3webschool offers certification and placement assistance to the candidates, so that they can choose the career path of their choice and achieve new heights of success.

We accept Cheque, UPI, Cash. You can pay us through any of these payment methods. and also you can Pay By Easy Installments.

Shaheel

Instructor (Mr. Shaheel)

Web Developer & Professional Trainer
Md Shaheel is a Graphic Designer, Web Designer, Web Developer, Digital Marketer and loves to teach. He has been teaching online and offline to people for more that 8+ years now, where he has help more than 100’s of people to setup their own business.