Author Archives: W3webschool

About W3webschool

W3 Web School Kolkata a reliable web design, web development, SEO and Digital marketing training school in the city, offers high standard affordable courses with 100% placement assistance. Build your career in IT, join W3webschool and become a web designer, web developer, SEO analyst or digital marketing specialist. Visit our website www.w3webschool.com to know more regarding the course structure, placement assistance and fees or call 8017270445 Feel free to visit our institute and discuss whatever the questions you have in mind.

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Web Designing as a Career in India 2019 – What You Need To Know

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Web Designing as a Career in India 2019

What is web designing?

Simply put, web designing is the art and technology of designing websites. Whatever you are looking for online, once you search for it, you will get results, which are going to lead you to a website. The website and whatever pages of the website you are going to view is the work of a web designer.

A web designer designs the overall look and feel of a website. The color, fonts, layout are the factors that create the vibe of the website. But a web designer also has to develop the behind the scene aspect of the website, such as the functionality of the website. If you are choosing web designing as a career then you need to be us aware of what your audience of website visitors find appealing. While bright and vibrant colors, quirky illustrations and fonts may be appealing to a younger audience, the older and more mature audience will find subtle and smooth designs, stylish and easy to read fonts more appealing. They have to balance the visual and technical aspect of designing the website, understanding the needs of a person or a business for which they are designing the website.

Who are eligible for this career/educational qualification?

The very basic qualification you need to start your career as a web designer is a bachelor’s degree in computer science, communications or business. You can also choose to do your bachelors in graphic arts with a focus on web designing. There are both online and offline colleges that offer certification courses on web designing.

The basic curriculum you are going to face while completing a typical bachelor’s degree in web designing are-

  • Basic HTML
  • Web Content Writing
  • Image Design for Websites
  • Introduction Computer Systems
  • Strategic Digital and  Marketing
  • Networking Fundamentals
  • Graphic Design
  • Architecture Internet and Website
  • Animation
  • Cybersecurity

While seeking employment as a web designer, you will have to provide a professional portfolio of your work demonstrating the design process used by you to create websites. If you are a high school user who wants to get into web designing, start focusing on graphic arts and computer programming, along with various web designing software used by professional web designers.

In addition to a degree in web designing and an amazing portfolio of your work, you need to be innovative and artistic. Being a web designer means you have to have that special blend of talent between artistic talent and technical understanding. You have to keep yourself updated about the latest trends in web designing, and the new technologies being developed every day to design perfect websites. A good website not only creates a brand identity among its audience but also entertains them and leaves a lasting impression. And it is the job of a web designer to make websites like this.

 

Web designing in India career scope

The scope for a web designing career in India looks bright and prosperous with the increase of internet users. The more people are using the internet every day to reach the millions of people online, and the best way to do it is to have a strong internet presence with a beautifully designed website. The basic salary for a qualified web designer in India is close to 2 lakhs, with chances of expanding your field of work. You can dabble in app development,

As a professional web designer in a reputed company, you’ll get to work for some serious clients. If you are a trainee, you are going to be put through extensive training by your seniors, which will help you learn the ropes.

Not only in the IT and software industry, but there is also a big demand for web designers in media and news organizations. Advertising agencies and educational institutes to have requirements for web designers, which makes the fact obvious that in India, right now, web designing is a prosperous choice of career, one that you won’t regret.

Pros and cons

As with every other profession, web designing to has its own pros and cons, as a career option. It is important that you consider these before deciding whether it is truly the career for you or not.

Pros:

  1. No fixed office, work from wherever you want

The best part about a web designing job is the fact that you don’t have to be stuck in an office from 9-5. Most web designers can work as freelancers, which mean they can work from anywhere, from home, or a coffee shop, or library. As long as you have a strong wifi connection, you are good to go.

  1. Ideal work from home profession

Many of us don’t easily want to leave the comforts of the home; after all, home is where the heart is. This is why web designing is an ideal career for couch potatoes who’d rather stay at home than go to the office. Stay at home in your pajamas, and work on your laptop, no one is going to bother you about it.

  1. Variety of work: you’ll never get bored

If you are looking for a job that will always be interesting, then web designing is the career for you. No two projects are going to be similar; the variety of work is going to make sure that you stay entertained and interested forever.

  1. A promising future

The Internet has already become a crucial part of everyday aspect of our life. Today whatever we are doing there is a website for that. Because of this importance, web designing is one of the career options that is going to have an increasing amount of importance and can promise you a bright future.

  1. Instant Feedback brings instant satisfaction

Once the website you designed is live, the number of visitors on that website is going to tell you instantly if your work was good enough or not. This instant feedback brings you instant work satisfaction and instant work satisfaction makes you want to do a better job.

  1. Better salary

Fir any qualified web designer in India, the average salary is around 2.5 to 3 lakhs. But if you are not qualified, your starting salary will probably be somewhere around 10-15 thousand rupees. So if you want to make big bucks with a web designing job, then start working on your qualification.

 

Cons:

  1. Health risks

Web designing comes with its health risks. Long hours in front of a computer screen, or sitting on a chair can give you eye problems, back and neck problems, which can become long term illness. So make sure to take necessary precautions if these things are happening to you.

  1. Constant learning process

The competition is harsh and you constantly need to evolve yourself to stay on the lead. The Internet is ever changing which means even after you’ve finished your official schooling, you are not done with studying. You need to stay updated with the latest internet trends, marketing, and web designing developments. So if you don’t want to keep on learning, then this job is not for you.

  1. Long hours of work

This is a very deadline-based work. Any and every project you are going to do is going to have its own deadline. And you have to meet those deadlines if you want to build up your reputation as a professional web designer. So sometimes you may have to put in some really long hours into your work. However, this can be avoided if you make up a work schedule and stick to it, making it easy for you to finish your work.

  1. Difference between projects and interest

Some projects may be more interesting than others. This is a hurdle faced by every web designer. You may find the project you are working on to be extremely boring. But that is just the part of work and you have to go through the dullness of it all to get to the interesting part.

  1. Changing market

The market for web designing and digital marketing is always changing. Along with its audience and their preference, you have to keep up with these changing games of web designing trend, otherwise, your career can drown very easily.

  1. Balancing

If you think that you are only going to work on one project at one time, you are wrong. As a web designer, you have to balance multiple projects altogether and make sure all of them are being finished within the deadline. To do this you need serious multitasking abilities.

Conclusion

So, are you looking for an exciting career that is full of challenges? Do you have a unique blend of artistic quality and technical understanding of things? Would you like to stay at home and work from there than joining the traditional workforce of 9 to 5? If you are saying yes to all these questions, web designing is the career for you. so gear up and start preparing now, because you can’t make big money and name in web designing industry without putting in some serious work!

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A Career in Digital Marketing: The Discussion

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digital marketing career

The excitement surrounding the digital marketing industry today can easily be compared to the excitement that surrounded the IT/Software industry in the late 90’s too early 2000. Not only that, but these two industries have one more thing in common; just like at the beginning of IT/Software industry, it was easy to accelerate one’s career in a fast-growing industry, it is really easy and beneficial for anyone to join the digital marketing industry today and jumpstart their career to reach new heights. However, if you need more concrete reasons for joining the digital marketing industry and starting a career, keep reading this article.

Top reasons for starting a career in digital marketing:

  • A combined study done by KPMG and CII states that by the year 2020 more than 20 lakh digital marketing jobs will be created in India. The profile for technical and analytics professionals is going to have a high demand. In the last few years, the demand for digital marketing professionals has only increased. Around 12k jobs related to this industry were posted on various online job portals, and every year the number is only increasing. Suffice to say, it is the best time to begin your career in this industry.
  • Today a graduate without any professional experience can expect a salary of 10-20 thousand per month. Digital marketers can demand a higher salary due to the demand and supply gap in digital marketing. A Head of Digital Marketing in big companies can get from 2-3 lakhs every month. With an exceptional educational background such as IIT or IIM, people can earn more in this industry.
  • The number of Smartphone users in India is increasing day by day. According to studies conducted by TOI, the number of internet users in India will be somewhere around 730M by 2020. Ours is the second largest internet population, right after China. So it is quite obvious that with such a growth in internet usage, the companies and startups are going to try and reach more audience through the internet, and the demand for digital marketing professionals is only going to increase.
  • The overall growth in every industrial sector in India is bound to affect the digital marketing sector in a positive way; whether it is the increase of investment in the digital marketing campaign by big companies or the growth of Indian e-commerce industry. Becoming a part of the digital marketing industry has never before been more beneficial than it is now.

Types of job profile in the Digital Marketing industry:

There are a number of job profiles in the Digital Marketing industry that you can consider depending on your qualification and skills, such as –

  • Digital Marketing Executive: this is an entry-level position. If you are a complete newbie to this industry, this is probably going to be the position you’d acquire when you join a digital marketing organization, or you can also join as SEO executive, SEM executive, Social Media Manager, etc. in this specific job profile, you’d have to work with a team leader or manager, conducting many tasks such as testing, content development, research, etc.
  • Digital Marketing Specialist: after having at least 2 years of experience as Digital Marketing executive of SEO or SEM executive, you can be promoted to a specialist position such as n SEO expert or SEM expert, or maybe Content Marketing expert. In such a position, even though you would have to report to the manager, you’d still be expected to make a lot of the decisions independently.
  • Digital marketing analyst: Agencies with a heavy focus on SEO, SEM, and Social Media Marketing have needed skilled strategic and analytic professionals. The professionals in this specific profiles act more like a guide or consultant for the team leader and manager. They contribute across several departments. A strategist’s job is to improve the overall effectiveness of digital marketing strategies being implemented by the agency.
  • Head of Digital Marketing: this is the most senior profile for the digital marketing industry. Companies with an integrated marketing campaign, the digital marketing head reports to the Chief Marketing Officer, who is responsible for the entire marketing function for the organization.

The above roles, however, are not standardized. They vary depending on the organizations and what they need. But all these job profiles have tremendous growth possibilities and continuous learning, making them a great choice for career option whether you are a professional or a student.

Kinds of the organization that require a Digital Marketing professional:

The variety of job profiles and opportunities make the online marketing career seem like a bigger opportunity. There are basically three kinds of organizations that require Digital Marketing Professional.

  • Digital Marketing Agencies: these are agencies who provide digital marketing services to the clients. These small, mid or large digital marketing agencies can offer services that include SEO, SEM, Social Media Marketing, etc. these days advertising agencies also offer digital marketing services. Working in such an agency means you’d be able to enjoy a variety of work due to the variety of clients, however, it’ll be very hard to delve deeper into working on one brand.
  • Brands that require digital marketing professionals: there are many brands that require digital marketing professionals. These brands, instead of getting the services from any digital marketing agency, employ their own team for marketing their brand online. While you can enjoy a variety of work and clients working with a digital marketing agency, working for a specific brand lets you get an in-depth experience.
  • Digital marketing platform companies: there are a number of digital marketing platforms such as Google, LinkedIn, Facebook etc. these companies have their own need for a digital marketing professional. The work type and experience varies with these companies when compared to working for agencies and brands it is a lot different. Job opportunities are limited but they have a much higher salary.

Except for these full-time jobs, you can also work part-time or as a freelancer, offering your digital marketing expertise to those who do not want to pay the hefty amount demanded by digital marketing agencies.

Important Skills to become a successful digital Marketing professional:

Added to the technical skills absolutely important for making it big as a digital marketing professional, there are a few other skills you would need to make sure of your success.

  1. Analytical ability: it is a critical skill you need to be able to become successful as a digital marketing professional. It is key strength you have to possess to solve all and every problem you would face in your professional field.
  2. Creativity: the digital marketing field needs its professionals to be quick and creative. The amount of content that you would have to create and handle, it is imperative that you have your creative skills on point.
  3. A thirst for knowledge: digital marketing is a dynamic field where one is learning and evolving every day. So you have to be open to new adventures and knowledge. Having an open mind and thirst for new knowledge will serve you good for your career.
  4. Good communication skills: good written and vocal communication skills are important. You need to communicate well with your client and audience and without good communication skills, you’d have to depend on external sources which are not always efficient.
  5. Multitasking abilities: internet marketing campaigns in most cases include continuous activities. So you need to have some serious multitasking abilities to handle all the marketing campaigning tasks and make sure everything goes smoothly.
  6. Passion for digital marketing work: the professionals in this field who are truly passionate about their work are a lot more successful compared to those who are not really passionate.
  7. Networking skills: networking skills, especially online, is important for any digital marketing specialist to stay updated with the latest trends in internet marketing.
  8. Tech savvy: since it is digital marketing, and most of it deals with the digital aspect of life i.e. with Smartphone’s, computers, etc, you need to be a little tech savvy. If not, at least being comfortable with technology is required if you want to make a career out of digital marketing.
  9. Experimental tendencies: since it is an evolving industry without any defined rules and regulations for things, you have to have a little experimental ability. It plays an important part in making you successful in tricky marketing campaigns.

Conclusion:

So, in conclusions, we can easily say that a career in digital marketing is an incredibly attractive career option. With enough skills, training, and willingness, anyone can make it big in this industry. But it is not without its challenge. The digital marketing industry is growing rapidly and offering a career that offers growth and success with its own challenges. If you think you can easily handle the challenges while also carving out your own piece of success, then you should definitely choose Digital Marketing as a career option.

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Best SEO Tools in 2019

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If you want to get success in blogging, you must use the SEO tool. These SEO audit tools are very important to rank your content on Google’s 1st page.

I am going to share some of the best premium and free SEO tools with you. Which will help you in Keyword Research, Competitor Rank, Rank Tracking, and Link Building etc? With these SEO audit tools, you can easily get a higher rank in Google.

Best SEO Tools to Improve Google Rankings

Every website and blog has a dream that its blog or website is top rank in Google but for this SEO tools are very important. In SEO, you have to use a various tactic such as Keyword Research, Competitor Rank, Rank tracking, and Link Building etc.
Apart from this, you must have SEO basic knowledge along with SEO tools, so that you can optimize your article according to the search engine and get a higher rank in the search engine.

1. SEMrush

SEMrush is a powerful and best website analysis tool.
One feature of SEMRUSH is that you can check the domain ranking of your domain or any country’s keyword.
You can find out your competitor, Best Backlinks, Best Content, Best Keywords, Paid Traffic, on SEMrush SEO audit.
With it, you can also get quick latest keywords and long tail keywords. You should always choose long tail keywords for your content as they are very effective in achieving targeted traffic.
Its monthly plan starts at $ 99.95, but you can use its 14-day trial version.
Website: https://www.semrush.com/

Ahrefs

Ahrefs is a great SEO audit tool that monitors your search traffic, competitors and your niche.
It helps you to know why your competitors are doing so high rankings and what you need to do to overcome them.
Tools with Ahrefs:
Competitive Analysis
Keyword Research
Backlink Research
Content Research
Rank Tracking
Web Monitoring
Its monthly plan starts at $ 99.95 but you can use its 7-day trial version.

Website:https://ahrefs.com/

Long Tail Pro

Long tail pro is the best tool to get more website traffic. Which shows you good and targeted long tail keywords.
It works like a Google keyword planner and it also provides Competition Score.
There are many features in it Score Keyword Competitiveness, Custom Difficulty Targets, Calculate Keyword Profitability, Sort & Track, Sort & Track, Adwords Data
You can use it with $ 25 / month apart from a 7-day trial version.

Website:https://longtailpro.com/

Google Keyword Planner

This is Google’s most popular free SEO tools. With this help, you can search for profitable keywords for your content and see popularity and historical statistics for any keyword.

Website:https://ads.google.com/intl/en_in/home/tools/keyword-planner/

Google Webmaster Tools

With the help of Google Search console tools, you can submit/check sitemap for your website and see indexing, internal/external links, crawl rate status etc. of your website.

Website:https://www.google.com/webmasters/

Google PageSpeed Insights

Using this tool, you can check your website speed. Google has announced in its Algorithm that the website loading speed in Google Rankings is the most important factor.
If your website loading time is too slow, improve your website loading speed.

Website:https://developers.google.com/speed/pagespeed/insights/

Google Analytics

Google Analytics is a free website analysis tool that helps track traffic to your website. With the help of the Google Analytics tool, you can see traffic statistics for your website, where they are coming from, how many new users and returning users are, and what is the site Bounce rate.

Website:https://analytics.google.com/analytics/web/

Google Trend

You can use this free SEO tool to find out what’s currently being searched on Google. This allows you to create good content for your website or blog and easily increase website ranking and traffic.

Website:https://trends.google.com/trends/

SimilarWeb

This tool compares the traffic of two websites, with the help of this tool, you can easily monitor and compare your competitor’s website or blog.

Website:https://www.similarweb.com/

XML Sitemaps

Using this best SEO services, you can create a sitemap for your website. Enter your website URL to create a sitemap and submit it in webmaster tools after the sitemap has been created.

Website:https://www.xml-sitemaps.com/

Find Broken Links

This helps you find broken links on your website so that you can get rid of those broken links.

Website:https://www.brokenlinkcheck.com/

Open Site Explorer

This is the best SEO services to help check backlinks, domain authority, backlinks building, SEO metrics etc.
With this website analysis tool, you can check backlinks, domain authority, website spam score, backlinks detail etc. But in the free version, you can use it 3 times a day.
You can use it with $ 149 / month, apart from that you can also use the 30-day trial version.

Website:https://moz.com/link-explorer

Majestic

This is a search engine and a backlink checker tool. With this help, you can compare your competitor’s website. You can use it with $ 149 / month or you can sign up for free with limited features.

Website:https://majestic.com/

SEOptimer

With this SEO tool you can check page metrics, off page metrics, domain authority, backlinks, Moz matrix, keyword usage, website speed etc. This is the best free SEO tool and you will not need to pay any kind of payment for it.
These were some of the best SEO tools that will help grow your online business. If this article has proved to be helpful for you, do not forget to share it!

Website:https://www.seoptimer.com/

 

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The landing page: importance, and how to make it perfect for your website?

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what is landing page

What is Landing page?

A landing page means a destinations page, a page you are sent to when you click on a link. It is the page where any website visitor would land when they click on any link. However, a landing page is a very important concept for inbound marketing and lead generation. With the use of landing page you can convert the visitors of your websites into leads by providing you with the means to get their emails.

Importance of landing pages for your website:

A landing page is incredibly important for your website. You’d need distinct, separate pages for your web visitors to be redirected to when they are clicking on any link related to your website. Landing pages are imperative part of inbound marketing strategy and by using them you can generate numerous leads for your business.

Here are a few reasons why a landing page is indispensable for your website:

  • Importance in generating leads: the main purpose of landing pages is to generate leads. The main reason for you to have a website for your business is to get traffic and then convert them to leads who would later become customers. According to the studies, you’d capture more leads by providing the visitors with a landing page rather than just sending them to your homepage. It is an effective and simple way of generating more leads for you.
  • The collection of information regarding prospect demographic: most of the time a landing page has the visitor fill up a form with some information such as their email id and age, name and perhaps occupations. This helps you to generate leads, but this information also give you important demographic data that helps you to understand your target audience, their needs and improve sales.
  • Tracking the data: you can easily track the landing page data to see if the visitors are signing up for specific offers, or services, or downloading PDFs provided by your website. This helps you to understand of the offers and services your website is offering is doing well with the visitors and if they are helping to turn those visitors into leads. Tracking the landing page data help you to understand if your marketing strategies are effective or not and optimize them according to need.
  • Helping the visitors by removing distractions: sending your visitors straight to the home page m from converting. When they are directed to the homepage, they might get overwhelmed with the number of ways they can engage with your website, and even though this engagement is good for your website, you still want them to convert to prospect leads, and for that, you need to remove all the distraction, hence the need of a landing page which is clean cut and to the point without any distractions.
  • Clearing up the purpose of the page: landing pages are short and precise when it comes to stating their purpose to the visitor. The contents of the page make it clear to them what kind of action they need to take in order to contact you, sign up for a service or download a specific thing from your website.
  • Make sure the visitor actually makes a decision: a good landing page makes it easy for the visitors of your page to make decision. By removing all the distractions, giving them a call to action and having a clear message, you’ll make sure that they don’t hesitate and take action quickly without feeling indecisive.
  • Optimize and experiment with your landing page to better understand your leads: by optimizing and experimenting with your landing page such as adding images, changing colors, form fields etc, you can see what is engaging more audience and what is stopping them from converting. It gives you a better understanding of your prospect customers.

Tricks to Make Sure you’re Landing Page is Effective:

Now that we know how important landing page is for your website, it is time to find out how to make sure that your landing pages are effective and generate leads. By following some simple tips and tricks you can make sure that your landing page generates a satisfying amount of leads who would later turn into prospective customers.

1. Less links, more action: studies show that landing pages with only one call to action button has a higher rate of generating leads than pages that have more than one link. The meaning behind this is very easy to understand. The visitors would find it easier to decide whether they want to engage or not. The point is to remove the distraction of multiple engaging links and give them only one link with which they can engage with you.

2. Mobile friendly pages are more effective: many people these days use their mobiles to browse the internet rather than desktop of laptops. So it is very obvious if your landing pages are not mobile responsive or mobile friendly, there will be a lot of people who’d not be able to engage with your website and leave to find some similar website who may have a mobile friendly landing page. So optimize  your landing page to be mobile friendly.

3. The loading time and the wait: we all love a web page that loads quickly. And it happens to be the case that when landing pages take a long time to load, visitors lose interest and leave without waiting for the page to load. This is more often than not attributed to the use of uncompressed images. Make sure that the loading time for your landing page is not at all long and the images you are using are compressed to make it speed up.

4. Social media proofs: a landing page that has various social media proofs and customer testimonials and images provide you with greater chances of converting your visitors into leads. Getting proper proof about the quality of your business and services make people trust your website more and makes them more prone to engage with you.

5. Keep the word count in mind: make sure that the word count of your landing pages stayed to a minimum while being clear about the purpose of the page. Make it too wordy and you might lose a prospect lead.

6. Use Shorter Forms: when it comes to looking for any kind of services online, people want things to be nice and easy, after all, the main reason they are looking for services online is because it is easier; which is why, rather than having a long list of things in your forms that they need to fill in, make your forms shorter, with only a few important crucial information you need to generate the leads. Don’t ask them to give you don’t need. Make the forms shorter to make it easier for your visitors.

In case you are running a website, or are in anyway attached to the digital marketing industry, you’ll know the importance of a good landing page is very crucial to your work. So make sure to follow the above tips to create a perfect landing page that’ll being more leads and customers to your business.

However, there is no fixed set of rules for creating a 100% effective landing page. Different things work for different business; what is effective in case of a car dealership business, may not be effective for a medical website. There are a few basic basics, proven tactics that have been used by marketers for years that you can follow to make sure that your landing page generates more conversions. As a bottom line we can say that a landing page needs to be nice and easy on the eyes, short and sweet in clearing up its purpose to the visitor and give them an offer they can not refuse. The landing page for your website is just as important as the homepage, if not more. so make sure that your landing page is absolutely perfect.

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SEO Audit of your website and how to do it?

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SEO Audit
Reading Time: 8 minutes

What is SEO Audit?

Before you begin the process of SEO audit for your website, you need to understand what it means. SEO audit is a process with which you can evaluate your website’s search engine friendliness. There are many tools you can use for the SEO audit for your website.

It is important for you to do an SEO audit of your website once in a while because it improves the website’s performance online. The SEO industry is changing regularly and it is important to keep your site updated. SEO audit is an important procedure that helps your website to stay in sync with the regular updates to Google’s ranking algorithm.

Now that we have a brief look at what SEO update is and why it is important, let’s jump into how to perform an SEO audit for your website!

The entire process can be divided into five simple steps-

  • First step: checking for Google penalties
  • Second step: checking out the search appearance of your website
  • Third step: Performing technical SEO audit
  • Fourth step: Performing On page SEO audit
  • Fifth step: Performing Off-page SEO audit

1: checking for Google penalties.

The first thing you need to do when performing an SEO audit for your website is to check if your website is in any way penalized by Google. Being penalized by Google puts a negative effect on your website ranking and traffic. So, how do you find out if your website is penalized or not? There are two easy ways.

The first way is very easy- all you have to do is to log in to Google search console and select ‘Manual Actions’ situated in the left menu. You’ll see the reasons if your website has any manual penalty on it.

The second way, you are going to log in to Google analytics, and then proceed to Acquisition/ All traffic and then select Source / Medium situated on the left menu. By doing this you are going to compare the Google organic traffic for the dates when Google released an algorithmic change. If there a sudden drop or increase in organic traffic, then it means your website was affected by the algorithmic changes.

If you find your website to be penalized by Google, the best way to proceed is to find out the reason for the penalty and rectifying it during the auditing process. Doing this will not only help with your ranking but would also make your website more reliable for the users.

2: Check out the search appearance of your website

Now you have to go online and run a simple Google searched for your website or blog, and check the list of things below to see how your search appearance for the website looks:

  1. Is the first item on the result page your homepage?
  2. Are the descriptions below the homepage and other pages accurate?
  3. The name and other information on the GMB page- are the correct?
  4. The pages listed on the first page of Google results, are they relevant?
  5. Is Google showing site links with your listings?

Now scroll down to the bottom of the search results page and look at the related searches results

  1. Are these related searches relevant to your brand?
  2. Are there any relevant searches for which you can create a page and utilize it?

If there is some problem with your search appearance, then it means that there are a number of issues for your website. You need to fix these issues before getting on to the next step.

Claim your Google my business page and make sure all the information there is accurate. Also, review your site structure, and homepage SEO. Once you’ve dealt with these issues, it’s time to move on to the next step, which is technical SEO

3: Performing Technical SEO audit

Now that you’ve done a Google penalty check and a search appearance check, it’s time to do a thorough website review with Technical SEO audit.

For a layperson, this may seem scary, but there is no need to be scared. The steps are quite easy. A Technical SEO audit is important in order to make sure that search engines have proper access and they can index your pages without any problems.

Go through the list and check out if your website has any issues with its technical SEO.

  1. Your website- is it registered with Google search console?

You need to have your website registered to Google search console. It is a free tool from Google that gives information to the webmasters about their own websites. Things such as the number of indexed pages, the keywords for which the site ranks, security and indexing issues, all can be found in the various tool options and reports. It is imperative that you have your website registered with Google search console to keep up with everything.

Is the domain name specified for your website?

To avoid a duplicate content issue, make sure that you’ve specified your preferred domain name in Google search console and website setting. Google considers websites with ‘www’ in front of the domain, and without ‘www’ in front of the domain as different. Such as- ‘https: //www.w3webschool.com’ and “https://w3webschool.com’ may be the same website, but due to the absence of ‘www’ at the beginning of the second link, Google would consider it as a different website. So make sure you have specified your domain.

The robots.txt file

Websites have robots.txt file which controls which pages are accessible by search engine crawlers. You need to make sure that there are no problems with the file; otherwise, there can be serious optimization issues.

The URLs. Are they SEO friendly?

Review your URL structure to see if they are SEO friendly. The URLs on each page need to be unique and properly formatted. Good URLs include keywords, but they are never keyword stuffed, use hyphens ‘-‘ to separate the keywords, have less than 255 characters, and are unique to each page. See if your URLs match all these criteria’s before moving onto the next step.

Also, Read

What are Keywords and How to do Keyword Research?

What are Content Marketing and its future?

The breadcrumb menu- activated or not?

The breadcrumb menu is shown at the top of the page and helps us to navigate easily to the homepage following the menu links. It makes the site easier to the users, so make sure that the breadcrumb menu is properly working.

The structured data and if it is enabled:

The structured data helps Google to understand the context and meaning of the content on the age and gives your website additional ranking benefits. It is used by Google to enhance the presentation of any website in search results, or voice searches. So while doing the technical SEO audit you need to see if you have structures data enabled for your homepage, breadcrumb menus, articles and products.

Canonical URL for all the pages:

Canonical URL helps the webmasters to deal with duplicate content issues and also helps Google to identify which are the most important pages of a website. Every page of your website must have a canonical URL.

404 optimization:

404 pages are shown to the user when they try to find a page that is not on your website. Make sure that your website has 404 pages optimized for smooth and easy user experience.

XML sitemap optimization:

The XML sitemap contains all the website pages that are important for your website and Google needs to know about. Once the XML sitemap is generated by your CMs, it’ll be submitted to Google through Google search console.

Does your website have HTTPS?

HTTPS means that a website has a secure certificate installed and the URLs that start with HTTPS have a better advantage over non-secure websites. Making sure that your website is HTTPS will only make your rankings better.

How fast is your website?

It is important that your website loads faster than your competitors. The website page speed is a difficult task to handle, yet one of the most important, as the speed with which the website page loads especially on mobile effects your ranking. There are a number of things you can do to speed up the loading speed-

  • Compress all your website images
  • Consider using a CDN if you have lots of images
  • Use browser caching to minimize HTTP calls
  • Make the size of CSS and HTML smaller by minifying them
  • Use page speed service or caching plug-in to serve the cached pages to your users.
  • Removal of unnecessary javascript from the pages
  • Update PHP to its latest version
  • Update website and software to the latest version.

A mobile-friendly website?

People are using mobiles more than computers and laptops to search for websites these days. So obviously your website needs to be optimized for mobile. Google mobile first index excludes those websites from mobile searches that are not optimized for mobiles. So check if your website is mobile friendly with Google mobile-friendly test tool.

Your website available in more than one language?

If your website is available more than one language then it should have the necessary SEO setting in the HTML, if not, Google would consider all the translated content as duplicated content. So make sure you have the proper SEO settings in the HTML codes.

Optimizing the website structure:

Check out if your website structure is optimized. You need to check a few things like see if your website has a clear content structure if there is a proper contact, privacy policy, about page.

4: Performing On-Page SEO Audit

Through the use of keywords and on page SEO elements, you need to give the search engine crawlers right signals.

Here is a brief list of all the things you need to check during your on-page SEO audit-

Check your titles and descriptions and optimize them: this includes your titles and descriptions, make sure that they are relevant to your website. Make sure that they are SEO friendly.

Proper text formatting: make sure that the tests on your pages are not plain texts. You should use H1 for the main title and H2 for the main headings.

Check out the SEO content: check your SEO content for uniqueness and freshness. Make sure all the contents on your pages are unique and fresh, and not copied from anywhere. Update your website content on a daily basis.

Functional internal link structure: having a functional link structure helps your website to rank better. Make sure that you have linked related pages together; each of your pages has 2-10 internal links

The image SEO: having a lot of images on your page may make it attractive, but make sure that they are all compressed to the minimal size so that the loading time of the page is not long.

Check Broken Links: you can use the crawl errors report in your Google search console in order to find the broken links in your website. Fix them by doing 301 redirects to a valid URL or by fixing the links. There are many tools that also check all your external links to find broken links

5: Performing Off-page SEO audit

Off page SEO audit, often referred to as link building refers to methods used to promote the website on the internet. You need to be careful while performing off page SEO audit because if you make any mistakes it can be really risky.

Make sure you evaluate your incoming links and find out which ones are the toxic links. There are many tools to do this. Or you can use links to your site report from Google search console.

Answer the following questions while you review incoming links report

  • How many domains are linking your website
  • Are these domains considered to be trusted?
  • Number of links pointing to your homepages and internal pages
  • Which pages have most incoming links?
  • The percentage of the links based on keywords
  • The toxic score of each link

Corrective measures need to be taken based on the answers to these questions. If there are only a few domains linking to you, you need to get links from websites and blogs that are related to your subject. Create a list of websites and blogs you can use for guest blogging or outreach campaigns.

Make sure not all the links are pointing towards your homepage, but some of them point towards internal pages as well.

The links need to be more natural and not keyword based. Use only your domain name, and things like click here, or link etc.

If you are thinking to learn Advanced SEO then we are here w3webschool provide Low cost with 100% Practical Class SEO Training so do not waste time anywhere contact today for demo after that you decide to join w3webschool.

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What is Keywords and How to do Keyword Research?

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Keyword research

What is the keyword?

In terms of Search Engine Optimization, or SEO, keywords are particular words or phrases that people use to search contents on the internet. If you are looking for second-hand cars, then obviously you’d search for ‘second-hand cars’ online; these three words are the keywords, and the search results are going to pull up all the results related to these three words.

Keywords are important when it comes to your own website content. Any search queries that we put in the search bar, brings up a list of result. But this list is not just a random list of websites or blogs. These lists are ranked from most to least relevant, which is why you need to use proper keywords in your blog/website content to keep it relevant so that your website can rank higher in the SERP. A higher rank in a search engine result page means you will get more traffic, which means you’ll get more exposer and business.

What does keyword research mean?

Keyword research is a very common practice for SEO professionals. It is used to find alternative search terms that people use every day to look for specific and similar subjects. While researching for keywords, you need to find that one niche keyword that describes your product or your service, and then you need to expand on it. The point of it is to find and generate keywords and terms that are extremely relevant, but not-so-obvious to the niche keyword. Once you have a list of such keywords, you can use them in your content to make sure that your website/blog ranks higher in the SERP. In order to achieve a higher rank in search engines, you need to search for related keywords that have a high number of searches, but low competition. These are the keywords that bring more traffic to your website. However, it does not mean that you can just stuff your content with keywords and make is super relevant to make it rank higher. It is a black hat SEO technique that should be avoided.

How to do keyword research?

So, how do you research keywords? How do you use this very basic and simple technique to increase the traffic on your websites? It is very easy; all you need to do is to follow some simple steps.

1: Brainstorming keyword Topics

This step is pretty simple. All you need to do is brainstorm ideas about the kind of keywords which are relevant to your subject. These keywords need to be related to the kind of service you would be providing and the content your audience is looking for. You can follow some simple strategies to precisely choose various keywords

  1. Thinks of subjects that are related to your content. This can be a broad range of subjects, as you may provide content about lots of different things. Even if you are focusing on one topic, such as ‘used cars’, it still is a broad topic that covers various other subtopics. So it all begins from finding that one or two core subject which is most relevant to your website content.
  2. Now that you have your main broad subject, you need to think of all the subtopics in that range. You have to go deeper into these categories that you determine for your business and think up keywords that match with the theme of your core topics. For example, if the term ‘used cars’ is your core topic, then terms such as ‘used fiat cars’ or used Maruti cars’ are your sub-topics within this range.
  3. Now you need to prioritize what products and services you want to focus on to finish the list of core keywords. For example, if you specialize in selling used vintage cars, then you may want to prioritize ‘used vintage cars’ as one of the keywords on your list.

2: Deciding Your Goal

While doing keyword research, you will come across hundreds of search terms that are related to your service. But just because they are related does not mean they are useful. You need to decide what exactly is the goal that you are trying to achieve by doing this keyword research and then decide accordingly what keywords you should use and which you should ignore. By doing this, you would actually have a focus and your keyword research would be fruitful rather than a confused and hectic mess.

3: Categorizing Your Priority Keywords

Once you have sorted out the keywords YOU need from the hundreds and thousands of keywords you’ll find, you need to start categorizing them. Sort them out in different categories based on brands, sub-brands etc. This will give you a more structured way of dealing with the list of keywords. Sometimes the keyword list can contain only 20-30 keywords, while sometimes they may include hundreds. In such case,s it is important to categorize those numerous keywords into sub categories.

4: Deciding Landing Pages For The Keywords

Now that you have a sorted out list of keywords, it is time to actually apply them on your website. While doing this, you’ll find that one or two keywords are only applicable to specific pages. These specific pages are called landing pages for those specific keywords. By applying proper keywords on the pages they are relevant to, you can achieve high ranking.

5: Keep Refining Your List of Keywords Regularly.

It is important for you to keep on updating and refining your lists of keywords by using PPC and Google analytics data. By doing so you’ll be keeping your website relevant and traffic will always be up for your website.

What is the importance of keyword research?

So, after learning briefly about keywords, and how to do keywords research, you might ask, what is the importance of it all? Why do you need keyword research? Is there a point to it? There is only one answer to these questions; and that is, yes, keyword research is extremely important and you need it in order to beat your competitions in the online battle of getting more traffic.

The most important reason why you should do an extensive keyword research for your web content is because it makes the contents more relatable. More relatable content means better ranking and better ranking means more traffic.

It helps you to keep yourself up to date with your audience. Their use of language and how they search for topics online tells a lot about their needs, their age range and their locality. By using these data, you can improve your business and modify your services to best fit your audience’s needs. This would make your business more popular and people will keep coming back to your website for more.

Proper keyword research for your website means you have a chance to battle the competitors online who are vying for the highest rank of the SERP. There are hundreds of different website with similar services who are fighting the online SEO battle everyday to better their ranks. A proper keyword research and its implementation means that not only you’ll be a stronger fighter, but it also means that you’ll rank better than all your opponents, which is basically the main aim of SEO.

Free Keyword Research Tool

#1. Google Adwords Keyword Planner (Free)

#2. KW Finder (Daily 2 Free Search)

#3. Google Trends (Free)

#4. Google Suggest (Free)

#5. Keywordtool.io

#6. Semrush (14 Days Free Trial)

#7. Ahrefs

#8. Wordstream

#9 Ubersuggest

#10 Keyword Everywhere (Chrome and Mozilla Extension)

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What is Content Marketing and its future?

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Content Marketing

What is content marketing?

In brief, content marketing is a style of marketing that is more focused on creating, publishing and then distributing content for a specific group of audience online. This form of marketing is basically used to attract prospects and then transform them into customers with the valuable and educational content that you are going to share about your business. These contents will raise the interest of the audience in your brand and they will eventually become your consumers.

Instead of a commercial approach to marketing, where you are basically offering a sales pitch to your customers telling them what they need to buy, content marketing helps the customer by telling them about the solution of the problem they are having, and helping them better their lives; simultaneously gaining the trust and loyalty of the customer, and creating a good rapport with them. The main idea is that through content marketing, the brand must share something valuable for something valuable in return.

Brief history:

Content marketing has been in use for a long time now. Whether we are talking about the publication by Johnson & Johnson in 1888, called “Modern Methods of Antiseptic Wound Treatment”, which was targeted towards doctors that used bandages, or in 1904, when Jell-O salesmen distributed cookbooks at every house that described the dessert as versatile, resulting in the sales rising to 1 million in two years, content marketing has been in use for many years. But recently it has been gaining new track due to the popularization of internet and blogs, and articles. Today we all consume a huge amount of content every day, so it is only smart to use this large consumption of content to market your brand.

How does it work?

When we are talking about content marketing, the word content takes the center stage. What is the content? Well, content can be anything. It can be a blog article, it can be a podcast, or a video, infographic, or an e-book or pdf. Anything that accomplishes the job of content marketing, which is to draw and engage the audience, can be called content. The use of this content depends on what kind of product you are trying to market. Surely you can’t create a podcast to market your brand of breakfast cereal. Which is why you need to take a closer look at who your target audience is going to be and what kind of content they indulge themselves in the most.

After learning briefly about content marketing, you might ask why to bother with so much, when you can easily just make a sales pitch and a good advertisement and reel in the consumers. The question is justified. In order to understand the answer to this, you need to understand how people these days make their decisions about all the products and services they choose to buy. Today we don’t just see an advert on tv or on the yellow pages and decide on buying. When it comes t the buying cycle, the first step we go through is recognizing the need. if we are tired of taking public transport, we would soon recognize that we are in need of a car. From there, we come to the second step, which is research. Once we realize that we need a car, we are going to go online and research about cars, which would be perfect for you. Once you have found out all about the different kinds of cars and their pros and cons, you are going to compare them to see which one fits you the best. And then finally, you are going to buy a car that is going to best suit your situation.

It is during the second and third stage of the buying cycle you would utilize the various car related content on the internet the most. This is where content marketing comes in. The various car companies and car dealers, by creating and publishing different car related content are going to reach you, the possible buyer. Once you go through their content, you would not only come to know more about cars but somehow start having a little trust in them and their service. And by building this trust, one of these car companies or dealerships are going to transform you into their customer.

So yes, at the end of the day, content marketing may sound very complicated, but it is very simple. By creating educational and valuable content, you attract and engage a target audience, who become the prospective customers for the product you are trying to sell.

The future of content marketing:

So, now that you have a basic knowledge of what content marketing is, it is time to understand what the future of content marketing is going to be.

Today content marketing is a strategy applied by every product that you see in your daily life. Whether a food brand or clothing, art supplies or medicine, every brand is using this strategy to bring in more and more customers to their brand. As a result, every day there are millions of blog posts being uploaded all around the globe. This number is only going up every day, and it will keep doing so.

The first generation of content marketers had it easy. But after plenty of years being in use, all the element of surprise and creativity has already been drained form content marketing. Today when you are writing an article for your new product, there is a fat enough possibility that someone somewhere has already written and published similar if not the same content. With the number of content being uploaded every day, it is almost impossible to come up with a unique and new approach to any topic. But sadly enough, that is exactly what you need to do if you want to keep using the strategy of content marketing effectively.

So how do you create new and refreshing content to make sure that your brand is something that everyone comes to? Make sure that the content that you are producing is more audience-centric, and not only that, but they feel connected to the content. If you are writing an article, then add some of your own experience into it. If you are making video content, then make sure that what the audience sees, they connect with. Using different techniques such as influencer marketing, where you get someone popular on social media to endorse your brand or interactive marketing through polls and quizzes where your audience gets to share their personal opinion with you are going to be few of the ways you can come out on the top as a content marketer in the future.

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Top Digital Marketing Interview Questions and Answers

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Digital Marketing Interview Questions and Answers

1.) What do you know about Digital Marketing Course?

Sir, Digital Marketing is a part of Marketing. It basically depends on digital devices and internet. Digital Marketing is a process to get more branding, increase awareness, increase selling, promotion of products through digital devices like laptop, desktop, smartphones, tablets etc, or internet.  it involves techniques like,

SEM(Search Engine Marketing)

SEO(Search Engine Optimization)

SMM(Social Media Marketing)

Web Analytics

Email Marketing

Video Marketing and

Content Marketing

2.) What is SEO & why is it so important?

SEO stands for Search Engine Optimization. SEO is a technique to increase the quality of traffic to your website. This is possible through organic search engine results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites.

3.) What is responsive web design?

Responsive web design is a new approach for website design that allows web pages to display different types of devices, such as desktop, mobile, and tablet. This process helps me to compose a mix of flexible layouts, grids, images, and CSS (Cascading Style Sheets) to help with media queries.

4.) What are on-page and off-page optimization?

On page optimization makes websites stand out in search engine rankings. On-page, optimization is changes done on a live web page.

Off-page optimization is changes done to a website offline. These changes result in positive search engine rankings.

5.) What do you know about AMP?

AMP (Accelerated Mobile Pages) is a Google-friendly open-source library that provides a great opportunity to provide you with the flexibility, smooth, and easy to load web pages. AMP, I have been able to provide mobile-friendly web pages for publishers and marketers.

6.) What is a Search Engine?

A search engine is a web-based software system developed to find and search relevant information on the World Wide Web. Search engines usually respond to questions filed by users and give them a list of search results.

7.) What is Webmaster Tool?

Webmaster Tools (also called Google Search Console) is a free service from Google. These are some of the basic advantages of using webmasters.

a.)Free data indexing

b.)Crawl errors

c.)Search queries

d.)Back-links information

e.)Website malware errors

f.)XML sitemap

g.)Name of a few search engines.

The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

8.) What is the Spider / Crawlers?

Most search engines use spiders/crawlers to index your website. Spiders have hyperlinks to collect and search for textual and meta information in search engine databases.

9.) Mention some of the useful Digital Marketing tools?

Some of the useful digital marketing tools are,

SEMrush

Google Alert

Ahrefs

Alexa

Ubersuggest

Google Trends

Google Analytics

Submit Express Link Popularity

Open Site Explorer

Keyword discovery

Digital point keyword tracker

Favicon generator

Crazy egg heatmaps and

XML Sitemap Generator

Open Graph Generator

10.) How does crawler/spiders move from one website to another?

Crawlers/spiders follow links which take them from one website to another, and as such, they search for your relevant information.

11.) What is a Domain?

Domain Name or DNS (Domain Naming System) is a nomenclature that allows us to identify a website on the Internet. Talking about any website, all backgrounds are linked to some IP address. An IP address (Internet Protocol Address) is a numerical address that tells the browser where the website is located on the Internet.

12.) What are the areas to utilize your keywords to optimize website ranking?

For better ranking, you have to place keywords in the following,

Website Title

Meta tag

Website URL

Headings Tag

Web page content

Loading Speed and

Images Optimization

13.) What is robots.txt?

The robots.txt is a text file used to provide search engine crawlers instructions. These instructions are given for indexing and web page caching, domain, directory, or any file from the website.

14.) What is the domain extension?

.com (commercial)

.org (organization)

.net (network)

gov (government)

.edu (education)

.name (name)

.biz (business)

.info (information)

15.) Who is called “Bad Links”?

All the types of links given below are called bad links,

Spamming link from a blog

Link from a non-indexed website

Those links that have been purchased

link exchanges with links

Any link that has been manually taken from the online link directory

16.) What should one do to avoid the penalty?

Avoid stealing images or text from other domains

Don’t link to any other website with bad page rank

Avoid re-directing users to another web page through refresh meta-tags

Avoid using words like “link,” to hypertext and give a link to your website.

17.) What is Crawling?

Crawling or web crawling refers to an automated process through which search engines filter web pages for proper indexing.

Web crawlers go through web pages, search relevant keywords, hyperlinks, and content, and bring back information to the web server for indexing.

Since crawlers such as Google bots go through other linked pages on websites, companies make sitemaps for better access and navigation.

18.) How can PageRank of a page be increased?

Any page can be improved from PageRank backlinks building. Apart from this, SEO is also very important for the ranking of your page.

19.) Name some digital marketing channels?

Multiple channels promote digital marketing. Some multiple online marketing channels are,

Affiliated Marketing

Display Marketing

Email Marketing

Search Marketing

Social Marketing

Social Media

Social Networking

Online PR and

Video Advertising

What is Indexing?

Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates an index that includes specific words or searches terms and their locations.

20.) How can the loading time of a website be reduced?

The loading time of the website depends on some things.

How many images or videos?

Images are not optimized, that means image file size optimized for quality

HTTPs (Hypertext Transfer Protocol) can be used to reduce multiple requests by using CSS sprites.

Cache (data/files stored in your RAM) makes the Speed Reduce of your website. Keeping your cache clear is important for your website speed.

21.) What is PPC (Pay Per Click)?

The full name of PPC is pay per click. As the name suggests, pay per click means pay per click. It is an internet marketing model in which the advertising industry gives some funds for every click on the ad.

This is a method you can use to buy some Visitor for your blog, and you pay for the advertising company instead of that visit.

22.) Difference between Direct Marketing and Branding?

In Direct Marketing, I will target only those customers through which I can get sales. Direct Marketing is directly proportional to potential customers. In branding, I will try to figure out those ways through which I can get more branding. Like mass reaching, email marketing, etc.

23.) What is Remarketing?

Remarketing is a process to show ads again and again to the same customer who visited our website. It helps us to increase our branding. Google Adwords: Google Display Network use to create Remarketing ads.

24.) What is Off Page SEO?

Off-page, SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.

25.) What is On-Page SEO?

On-page, SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.

26.) What is a long tail keyword?

Long tail keywords are phrases containing over 3+ words that make search results highly specific.

27.) What is Canonical URL?

When using the CANONICAL TAG / URL in any website or blog, we tell Google’s search engine that the URL of our website or blog –

For example, most people would consider these the same URLs:

www.example.com
example.com/
www.example.com/index.html
example.com/home.asp

28.) What is Google Adwords?

“Adwords” is Google’s online advertising service, where advertisers pay money and Google advertises their business to the right people.

29.) What is SEO friendly URL?

First of all, we try to know what a URL. The URL is the part  of the Internet that is searched by typing in the address bar, for example

www.w3webschool.com

This is the whole URL for search engine optimization, so this part is very important, it is very important to make it correctly, whenever you write the URL it must be sure that

Your URL should have meaning.

It should be small, it does not have more than 2 -3 search terms and its length is more than 5 words.

30.) What is XML Sitemap?

XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

31.) What is Image Alt Text?

Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.

32.) What are the SEO Techniques?

There are two types of SEO techniques

  1. White Hat SEO
  2. Black Hat SEO

33.) What is SEO Keywords?

According to SEO Keywords, keywords are the word or phrase which is used to describe the web page content.

34.) What are the internal Links?

In website posts and web pages, we add links and other links to other web pages of your site, which are called internal links.

35.) What is keyword density?

This is the most important factor in SEO. You need to have percentages of keywords and phrases.

36.) What is LSI Keywords?

LSI Means (Latest Semantic Keywords)

37.) What is SEO Rankbrain?

RankBrain has an account for Artificial Intelligence (AI) system that helps Google to provide search queries via Google’s algorithm program.

38.) What is Bounce Rate?

Bounce rate is the number of visitors in the city that has a place to visit and return to the site. Simple words visitors spend time on your site.

If you want to become Digital Marketing Experts w3webschool Kolkata most trusted and low-cost Digital Marketing Training center in Kolkata feel fee call us for demo class before admission.

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PHP vs Python Know Which Programming Language is the Best

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PHP vs Python

Friends, you must know how many personal blogs are available on the Internet. So you have wondered why these websites are on the internet why a person makes these websites. So now I tell you why these websites are on the Internet, there is a direct reason to make money, yes, friends, money. You must know about Facebook, Amazon, Flipkart, Snapdeal etc., so where is the money from which to earn money directly from the websites.

And these websites are not ready like this, but they have to use a lot of programming language such as PHP, Html, Python etc. – So let us now know what is PHP or Python?

What Is PHP

The complete form of PHP is Hypertext Preprocessor. This is an Open Source, Server-Side Scripting Language, which means that whenever you create a website, you need an Open Source Server for hosting the website. Now the question arises in your mind why we use PHP. So let me tell you that PHP, which is a Server-Side Scripting Language, generates Dynamic Web-pages.

If you run the Internet, you will know that there are two types of websites on the Internet.

  1. Static Website
  2. Dynamic Website

What is Python

Python is a programming language with the help of which we can create or write any program on the computer and it is a language that is used by General Purposes i.e. you have to create a specific application then you can use Python.

Python Language is an Interpreted Language Now you must be wondering what is this Interpreted Language? Actually, the Interpreted Language is a language where our written line of work is line by line i.e. Step by Step.

Python Language is a High-Level Language that means it is like an English which everyone can read. So, friends, I hope you have got a little knowledge about Python

Difference between PHP vs Python:

#1 Popularity

If we talk about popularity then PHP is more popular than Python.

#2 Readability

If we talk about readability, Python is much more readable than PHP, because Python’s programs are very understandable, but PHP’s programs are a bit tricky.

#3 Security

If we talk about security then Python is much more secure than PHP.

#4 Functional Programming

If we talk about Functional Programming then Python Language supports Functional Programming, but PHP is not at all like this.

#5 Performance

If we talk about performance, then PHP’s performance is much more than Python because PHP’s program is executed at once, but Python’s Program Line by Line Execute, and this is why its performance is less than PHP.

Digital Marketing Training

Digital Marketing Course

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digital marketing course

Digital Marketing is becoming the most trendy marketing buzzword with businesses seeking to try this marketing and advertising form out. According to Consultancy, content marketing has doubled as a search term in the previous 2 years that serves as a sign of in popularity too. While any business can and should invest in a content strategy that is marketing funds in cases, effort and time, not all brands are getting it and the result is implemented campaigns which don’t actually work. Here. Clearly sharing and posting regular articles or content pieces on a website or your business blog is a facet of the content marketing strategy of any brand.

It’s right at the core, but it’s significant to realize that your content strategy can’t end there. It is going to be essential to spread the content out too unless of course, your company is lucky to boast a profitable website or blog that enjoys traffic. This may include plans to syndicate content or to guest blog for businesses to directories and other websites. Digital Marketing, exactly like every advertising plan needs to be monitored so as to establish its effectiveness and if there is an ROI. Neglecting to do so could mean that your brand can be spending time and money on efforts that might not be delivering and that could, therefore, be better spent in other locations.

Having a clear idea of what’s and isn’t working may also help the articles management team to consider ways wherein the contents on publication protocol may perhaps be altered to perform better. While the social network is a necessary part of all content strategies, it’s essential for brands not to get carried away with notions of amazing viral success. While it’s true that apparently obscure articles can and does go viral online, it’s nearly constantly more an indication of the quality of the articles than the social nature of social networks by themselves. Rather than blindly sharing content via a social network in the hope which someone will notice, use the info you’ve about your fans and subscribers to create content that may stand out in their feeds. Content advertising is about creating original branded articles that may be shared and consumed by your intended market and beyond and may either serve as pure entertainment or be as serious as a valuable resource like a whitepaper or eBook. Note however that branded content doesn’t necessarily mean articles which revolves exclusively around your brand or aims to be overtly promotional.

Webdesign Training

Advanced Web Design Training In Kolkata,India – Online Training

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Want to start your career as a professional web designer, graphic designer or UI designer? Then you are in the right place. Here we will show you the best web designing courses in Kolkata, provided by IT certified and experienced professional trainers.

If you are creative and have a good understanding of visual design and colors then this field is just for you. Anyone can join these courses and learn web designing or graphic designing. In simple words, preparing a website is about the tools and emotions of creativity.

Reasons to Learn Web Design :

In today’s world, keeping a powerful, professional-looking website requires only someone looking for a new career. As an individual, you can create your own brand and promote yourself with a website or blog. As a business owner, if you want to stay with your competition and want to stand out from the crowd, it is important to have a modern website.

What Is Qualification For Web Design Training

After the completion of high school, you can enter the web design field. No additional qualifications are required. But if you want to get jobs in some big and prestigious companies or government sectors, then you need to complete the DCA (computer application diploma), BCA or MCA, B.tech from colleges or institutions.

To become a web designer, you need to know about the web and various related program languages like HTML, ASP or PHP. Another knowledge is essential to design management or HTML files. You should know popular software like Dream Weaver, Photoshop, Illustrator and many others. Knowledge in coding, and Scripting in Java, CSS style sheets for styling the website in the browser, etc. is to give an edge in design. Degree in Computer Science is also an added benefit for the people of this field.

Salary For Web designer

As a fresh web designer, you can get the minimum. 8000 / – per month in any small web designing company in Kolkata but one year experience easily receives 15,000 / – per month 25,000 / -. In the US, pay salaries are $ 60,180 per year (average salary) according to web designer pay.

Work From Home

You can work as a freelancer and earn beautiful income from home. There are many freelance websites for early web designers like Freelancer.com and Upwork.com where you will find thousands of online jobs every day.

In addition, if you are not interested in freelancing and the full-time job in the company, then you can sell your web design artwork online. There are many platforms that allow you to earn money by selling your digital products online.

What will be Learn For becoming a Professional Web Designer?

  1. Photoshop CC
  2. Adobe Illustrator
  3. HTML
  4. CSS
  5. HTML5
  6. CSS3
  7. Build Responsive Real World Websites with HTML5 and CSS3 (Media Queries for Devices)
  8. Bootstrap
  9. UI/UX Design
  10. PSD 2 HTML
  11. Jquery / Javascript
  12. Template Design and many more.

Why Choose Web Design Courses from W3webschool?

Learn from experts – all faculty are highly experienced and have already trained more than 20,000 students worldwide.

Very low fee – Providing the most reliable cheap and affordable fee structures tailored to every pocket.

100% Practical Training – Get industry-oriented training in web technologies for 100% practical training and students’ desire for live projects.

No Registration Fee – Start your education without paying any extra money.

Chargeback – Get your hard earned money back in 7 days not satisfied with teaching or course.

Certification – Prove your skills to others by completing your certificate.

Learn at any time – with the flexibility of time theory and practical!

Repeat Classroom – Repeat the entire course already with Reset Progress feature, do your incomplete journey in the best possible way.

 

Blogging

What is Bootstrap and Why should learn Every Web Designer?

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If you are interested in Learn Web design then you must have heard the name of Bootstrap. This is a very important tool for any web designer, which can be used in a very easy and fast responsive website design.

Today, in this article, you will know what is Bootstrap and why you should use it to create a website after all that are the benefits.

What Is Bootstrap?

Bootstrap is a most famous framework built with HTML, CSS and Javascript used to create responsive and mobile friendly websites.

Twitter company’s employee Mark Otto and Jacob released Bootstrap in August 2011 as an open source product on GitHub. Bootstrap was created No.1 project on GitHub in June 2014. Initially, he named it Twitter Blueprint because he wanted to use it as an internal tool for Twitter but later he released it as an open source project on 19th August 2011 in the name of Bootstrap on GitHub so that Others can also use it and take advantage of it.

In Bootstrap, it has been done that Bootstrap components have been created with help of HTML, CSS, and JavaScript, which you can use to copy-paste simple in your web pages.

By the way, there are many such frameworks, but Bootstrap is the most popular and most widely used framework for them.

How does the Bootstrap work?

When a web designer designs the website from Bootstrap, it does not need to be coding too much because there is already much code given in the bootstrap that is reused only on the HTML page.

There are several predefined classes of CSS in the Bootstrap, which can be easily used by calling on your page.

Bootstrap works on a grid system that divides the whole page into equal columns and rows. Different CSS classes have been created for all rows and columns which can be used on your web page as per the need.

Why Use Bootstrap?

Easy to Use – Anybody who has a basic knowledge of HTML and CSS can easily use Bootstrap. After learning from my experience, using the Bootstrap after having basic knowledge of HTML and CSS is a children’s game.

Time-saving: This is the biggest advantage of Bootstrap that using it increases the development speed and works in a very short time. On the contrary, if you want to create a responsive design without bootstrap, you have enough time May seem.

Responsive Design: You can easily create responsive design through Bootstrap. If your website is responsive then it adjusts itself according to the screen size of any platform or device like desktop, laptop, mobile etc.

Customizable – If you want to change the built-in style of Bootstrap, you will need to overwrite the bootstrap code by writing your CSS code.

Cross Browser Compatible: Bootstrap is designed in such a way that our webpage will look alike in almost all modern browsers such as Firefox, Chrome, Internet Explorer, Opera etc.

Open source: The best thing about it is that you can use it for free.

You can use Bootstrap in 2 ways first by downloading it and the other through CDN. I would suggest that you use it through a CDN because this method is very easy and even the best. To use Bootstrap, you have to add the bootstrap CSS, JavaScript and Ajax CDNs to your HTML code.

 

Tips: if you are looking institute for advanced Web Design Training we are w3webschool Kolkata most trusted Web Designing center  Call For demo Class before admission.

Blogging

What is Web Design and career Scope

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As the name implies, the Web Designer decides the Layout, Structure, and Architecture of any website’s Look and Feel or Web page.

In other words, it decides what a website will look like, where content will be placed. Which content will be heading and what content will be displayed like a sub-heading or a paragraph. What color-combinations will be used in the website, which type of image or video or animation will be used for the content?  That is, When we create, update, or plan any website, we call it Web Designing.

However, no one person does the same thing as discussed in the above, because it is not necessary that all the work is fully capable of doing the same thing properly. Therefore any Web Development Company can also have different people to do these different types of work, which are known by different names. for example:

  1. The person who writes the content of the website, i.e. Content writes, that developer can be called Content Designer.
  2. Describes the website’s structure or layout, that is, Describe the theme of the website, that developer can be called a Theme Designer.
  3. Describes Multimedia such as Graphics (Image, Font, Video Content, Animation, etc …) of the website, that developer can be called Graphics Designer.

Web Designing has two parts: Front End Web Design and Back End Web Developer.

Front End Web Design:

As the name suggests, Front End Web Design delivers in front, i.e. from the part that is visible to the user.

When we open any website, whatever happens in front of us is the work of Front End designer. Our aim from Front End Web Designing is not just to beautify the website, through web designing, we have to keep in mind what to add to what makes visitor coming to our website is not a problem.

If we compare it with a car then the work of Front End designer is to beautify the car, it does not make sense with the engine’s engine, the battery engine inside the car is the job of all the Back End Developer.

Originally, we can divide a Web site or Web application into two parts, which are known as Frontend and Backend. Web Designers basically do their role in Frontend because they decide the Website’s Structure, Look and Feel. However, many Web Technologies are involved in this Frontend Development. Let go! Try to understand them a little bit better by one by one.

  1. Determining the structure or architecture of any website is done by the HTML (Hypertext Markup Language), under which we decide which content will appear and when it will appear. Which content will look like Heading and what content will look like a paragraph, and if there is an Image, Animation or Video Content, then where and how it will appear.

2. While the look and feel of that website is done by the CSS (Cascading Style Sheet), under which it is decided that what will be the color of the Heading, Paragraph etc., which will be used What would be the Family, Style, and Size of the Font and what would happen to them like Padding, Margin, and Border?

3. The third main part of Behavior comes under the frontend of the website, under which it is decided that the type of action the website will react to in response to. That is, various Elements of the Website’s Web page will generate an Output Generate Against a Particular Action and this is completely controlled by JavaScript Technology.

Therefore, whether you want to be a Web Designer or Web Developer, you must learn HTML, CSS, and JavaScript in a compulsory way, because without properly understanding these three technologies, Can not control Frontend properly.

Blogging

What is the most important part of SEO?

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what is seo

To achieve success in any of us, we need Audience. If we have an audience, then we can easily take anyone to a very high level. The Internet is of great importance in today’s time. Online Many things are done in the shortest possible time. You can also start your own business online, for this, you will first need a website. Apart from this, not only will the website be required but you will need the traffic only then your business will be able to run. Even if you want to do your business by advertising in Google itself, but if you want to increase traffic to your blog without spending money, then you have to do SEO (search engine optimization). SEO is a way to help you get good traffic on your blog without spending money. If you want to have the most traffic from your search engine in your blog, then just this time of competition is a bit difficult but not impossible. When you do SEO, the traffic of your blog will increase, so your business will also work well.

What is SEO?

Search engine optimization is the best way to get traffic from the search engine. We can bring traffic to our blog from search engine to free in SEO.

If we explain to you in simple language, then we will write content in our blog so that good traffic comes to our blog and our income is also good. It is not necessary that everyone will read and visit directly to our blog. When someone has a problem, then he only searches Google for his solution. In the search result whose blog is a good position, there are more clicks on it. This way our blog comes with traffic from the search engine.

Earlier there were very few blogs and websites, but now many people have joined the internet, which now has millions of blogs and the same information is found in many blogs. It’s time to compete right now. In this case, which gives different, great and SEO optimized information to his blog, his own blog is at Google’s first position.

Why is Search Engine Optimization Important?

We have told you about what is SEO? So this may have been a little easier for you to know what the benefits of SEO are. The first and biggest benefit of this is that it gives us more traffic than the search engine. You will know that it is very important for us to bring traffic to your blog, then we can do well in the income. When we optimize SEO in our blogs well and write posts to SEO friendly, our post will be in good position in the search engine, which will give good traffic to the search engine.

I have seen a lot of blogs which have more than 1 lakh traffic per day and 85% of that traffic comes from the search engine. You will also want to know why this happens, so let me tell you if you will post that which people want to know as much as possible and optimize the post for SEO, then your blog will get more traffic from search engine. Only

If you are doing a business online you will need a visitor. It is also true that there is 85% of the search engine behind any business succeeding. If you want you to do your business successfully without the help of a search engine at the present time, then it is impossible. Many big companies are now promoting their business by showing their advertise in the search engine.

Types Of SEO

There are so many parts of SEO, but only a few of them have to follow us. Basically many people know about 2 parts of SEO and that is On Page and Off Page SEO Optimization. Apart from these, there are many parts of SEO. We are telling you about 4 important parts of SEO in the bottom.

  1. On Page SEO Optimization

As on Page, it is clearly evident that SEO Optimization is to be done within the blog itself. In this, we have to optimize SEO within our blog. This is a very important part of SEO, which is very important for us to optimize. In this, we have to optimize some things, which we are telling you the following.

High-quality content: It comes under on page SEO. In this, we need to write high quality or long length post in our blog.

Keyword Selection: This is the most important factor on page SEO. In this, we need to select the best rank keyword by searching for the related keyword for our post.

Keyword Placement: First of all, we have to choose a good rank keyword and then have to place the keyword. Use keywords in the first and last paragraph to do a keyword placement in the post.

Having a good design and clear concept of the website is also a factor on page SEO.

  1. Technical SEO

Website Structure: This means making the right choice for your Website /blog’s domain. We have to use a related keyword to a topic in our Website/blog’s domain only then our domain will be SEO friendly.

Link Structure:  This means we make the right choice of the post link of your blog. There are many people who use default structure for their post. This is not good for SEO. We should change the structure of our post and use the related keyword in the post.

Image optimization: It also comes in technical SEO. If you use the image in your blog, then use keyword and post title in Alt tags to optimize it for SEO.

Site Speed: The importance of your site speed is very much in the search engine. That’s why you have to increase your site’s loading speed to get a good ranking in the search engine.

Schema: Add structured data of schema.org to your blog. This will increase your blog’s search engine ranking.

Meta Tags: This is the most important part of the technical SEO and it gives information about our blog and post to the search engine.

And More thing you need to optimize.

  1. Off Pages SEO

If you understand about On SEO, you can easily understand it. In the way SEO optimization, we have to optimize within our blog, but in Off-page SEO, we optimize our blog just outside. That is, whatever work there is, it is out of the blog. To optimize this, our main target is Link Building. In this, we have to optimize some things in which you are telling us the following.

  1. Social Bookmarking Submission
  2. Blog Create and Submission
  3. Infographic Submission
  4. Guest Post Submission
  5. Q/A Submission and many more
  6. Local SEO

This is the most important part of SEO for business. You must know that the local means ‘local’, that is, around our place. When you search on Google, Google shows results according to your location. If you wrote Google in “SEO training” then Google will trace your location and then show results to your nearest SEO institutes.

Conclusion,

Well, there are many more parts of SEO but not all are important to us. According to the topic, your blog is on, you optimize the part of SEO. If you have an online business then Local SEO is very important to you. This will help your local people know about your business. If you have a blog then SEO is the most important part of your website, On the page, technical and Off page SEO.

 

If you are thinking to learn Advanced SEO then we are here w3webschool provide Low cost with 100% Practical Class SEO Training so do not waste time anywhere contact today for demo after that you decide to join w3webschool.

Blogging

What is Google AMP and how does it work?

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A report reveals that 75% of the people in the world have mobile phones and 57% of them use the internet on their phones. And to improve this same user experience, Google introduced AMP so that people can open any website on their mobile quickly and easily. And this was liked by the people as it is more Mobile Friendly and it has many benefits too.

What Is Google AMP

AMP or its full form is Accelerated Mobile Pages. This is an open-source framework that helps in transforming any of these pages into mobile-friendly pages so that it can deliver any content easily. Basically, this works as an application that lets all web pages become mobile friendly. This application is designed according to which it fastens to open web pages. AMP has HTML, JS and Cache Libraries, which makes it more user-specific, and accelerates its load time without having rich content like PDFs, video or audio. For mobile devices

Advantages of AMP

Site loading speed:  Enabling AMP makes loading of the Website very fast. The website loads in less than 1 second.

Website Traffic: According to Google, AMP enabled sites will be given more importance in terms of ranking. If you have enabled AMP on the website then you can have a great advantage in the search ranking, which will help in increasing the traffic.

User Experience:  AMP optimizes the website’s content in a readable form. Which means the user will be later on your site. This will help reduce the bounce rate.

How to enable AMP in WordPress website?

It is very easy to enable AMP in WordPress blog. Simply you have to install a free WordPress plugin and AMP will be enabled on the site.

First of all, you have to log in to the WordPress dashboard.

Now click on the option of the plugin from the menu section and click on Add plugin option.

In the search box, you have to type AMP by Automattic and install the first plugin from the list.

Activate the plugin when it is installed.

 

After the AMP plugin is activated, you do not need to do anything. AMP is now enabled on your website.

Blogging

How to make money online from blog writing

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Blogging is different from the way blogging does not take any amount from Direct User, but indirectly depends on the income users of Bloggers. If you are thinking of building a career in blogging then this is the right time. Because now there is lack of content in the Hindi language. If you start blogging in the Hindi language then you can get success soon.

It requires time, hard work and orderliness. It’s like a CD in which you have to take a second step after a step and when you reach the top, then no one can count it, blogging can give you success.

Doing a blogging can easily earn online by working from home. This will be to create a blog and then it will have to publish good High-Quality content, which will increase the traffic to the blog and Blogging has Traffic = Money. Google Adsense is the best way to earn money from this. There is pay per click. Google Adsense is the best way for Hindi bloggers. But there are many ways in addition to this that you will know in detail in this post.

  1. Direct Advertisements

No Doubt Adsense is the best way but in this, Publisher (Bloggers) gets 60% to 70% of Total Advertisement Cost. If you are involved in direct advertising, you can do more. All bloggers from Adsense’s Term Condition will be aware of Direct Advertising is a direct interaction with Client. Blog’s Traffic should be good for Direct Advertisement. Local Ad can easily be found in the city you belong to. There is a need for some marketing Skills for this. Check out your Keyword to Top Rank on your blog. Talk to the Same Business owner.

  1. AFFILIATE NETWORKS

If your website has a lot of traffic, then choosing the right Affiliate Network to make money is not opt-in by choosing Advertising Network. Selling products from any of the best company products through your website is called Affiliate Marketing. In this case, the company with a product provides the owner (pay) of some percent commission of the value of that product.

You can place Affiliate Ads on your website in a variety of ways, such as within your post, in the sidebar, through link ads, and by pop-up ads.

  1. Referral Income :

Referral Income is similar to Affiliate Income, but the only difference is that Affiliate pays for Per Sale, while Pay for Referral Per Join. Join means signup. This is a very simple way to earn money from Blog. In the next post, I will publish a list of companies giving the Referral Program Program.

  1. Infolinks :

Many of you will see Infolink’s Ad on many blogs. Infolinks also means CPC Network which means pay per click money. Adsense’s Ad clearly shows that this is Adsense’s Ad but infolink’s Ad in Line Ad is not known which is Ad. infolinks is not suitable for Hindi bloggers. This is suitable for Hinglish Blogger. This is the best alternative to Adsense.

  1. Start Services :

Can start services related to the topic that blogs on. You can start Paid Services for web design, SEO, Logo creation, Blog creation, Post writing. This is a very good way. Looking at Market Rate, decide the rate of your services. Provide good service from Market.

  1. Create Physical Product :

This option is also for popular Blog. A popular blogger can make good money by creating some physical product by selling them. Physical Product can have many products. Blogging can choose Niche’s Product. A product of some punch lines can also be included in this list.