What Is Keyword Frequency & Why It Matters?

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Keyword Frequency

You may have come across the term ‘keyword frequency’ while working in search engine optimization or as an AdWords advertiser, trying to grow your business. What does the term mean exactly, and how does it work? You’ll get all your answers in this article.

What Is Keyword Frequency?

Keyword frequency is how many times or how frequently a specific keyword appears on any given webpage or within a piece of content. The more frequently a keyword appears, the higher the keyword frequency is.

The relation between Keyword Frequency and SEO:

SEO or Search Engine Optimization is the practice of affecting the visibility of any website or web page in a web search engines unpaid results, which is referred to as natural or organic results. The higher a website appears on the search results, the more visitors it will receive, who will later be converted into customers. And this is where the work of keyword frequency begins.

In order for a website to rank organically in the web search results for a specific keyword, it needs to contain that specific keyword. This is where you need to be aware of your keyword frequency. If it is too low, your website or webpage will have trouble ranking if the keyword frequency is too low. Search engines such as Google scans your content to decide whether your content is truly relevant to the keywords used in the query.

However, there is a certain black hat technique known as ‘keyword stuffing’ which is basically stuffing a content with keywords, turning the keyword frequency unnaturally high, sending a negative signal to the various search engines. Such techniques should be avoided.

Keyword Frequency and PPC:

Keyword frequency is not only important when it comes to organic search results. It plays an important role in paid search ads as well. If your keyword does not appear in your ads, then it will be read as less relevant to both search engines and searchers. It will lower your click-through rate and quality score, significantly increasing your costs.

But here too, like in SEO, too high keyword frequency can be harmful. Strong AdWords ads typically repeat the keywords only twice. It is important to keep the balance when it comes to keyword frequency because users are more prone to ignore ads that are stuffed with keywords.

Keyword Frequency &Keyword Density: The Difference & Similarities

The terms Keyword frequency and Keyword density are technically different terms for the same principle. Both these terms essentially refer to the frequency of the keywords appearing on any given webpage. Both terms mean same and can be interchanged while using.

Proper Keyword Frequency:

There are no set rules when it comes to Keyword frequency. Newcomers to the world of SEO and PPC look for guidelines and rules about it, but there are none. Instead, there are few general guidelines that you may follow.

There are many SEO professionals, according to whom, a keyword should only appear once every 200 words of copy. Meaning, you should only use a given keyword once every 200 words in your content. This rule also applies to the different variants of the same keywords.

Keyword Frequency: the user experience

It is important to consider the user experience while thinking about keyword frequency. Whatever the product may be, the content must be easy to read and understand. Including awkward and forced keywords will only ruin that easy experience for the user.

The keyword frequency can be calculated numerically as well. For example, a 1000 word blog post that has 10 unique instances of a keyword will have a keyword density of 1%.

Keyword Frequency: the importance

Even though Keyword frequency is important when it comes to the visibility of your website or webpage, it is only one among many factors. Before the search algorithms became more sophisticated, it was easy for the websites to get away with keyword stuffing; the black hat way of manipulating a page’s rankings. But in the present, these techniques have become useless, and harmful even, for those who use it.

Best Digital Marketing Course in India

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Digital Marketing Course

If you want to start your career in Digital Marketing then W3webschool is the best institute in Kolkata, India. W3webschool is a full-Service Digital Marketing agency. Also, it is an Institute for Professional Courses such as Digital Marketing, Web Designing & Development. They have a team driven by the passion towards the Digital Media and Marketing. We have trained over 500+ of students by providing sessions in Online and offline training. We are very proud of the “W3Web School learning experience” with a 98% pass rate on all courses. In our organization, each student learns using their own thirst of knowledge with diverse teacher support and guidance. All of W3Web School classes are 100% guaranteed; our students receive post-training telephone support through Communicative software (like Skype) at no cost for lifetime. Our student intelligence and work knowledge is our plus point for the growth of our organization and expansion of its name.

If you are still a job hunter or want to improve your skills then join W3webschool. We are the best Digital Marketing Institute in Kolkata. W3webschool offers Digital marketing training in Kolkata and Online Digital Marketing Course In India. Learn different digital marketing modules and expertise to enhance your marketing skills. At Kolkata we are providing the best opportunity to students, marketing professionals to take this course and be successful in boosting their career.

Quality: Unlike other competitors who seem to focus on quantity of students rather than teaching quality, W3webschool offer the right IT courses you actually need rather than an inflated list of courses, many of which you will never use so be careful a little knowledge is a dangerous thing.

IT Specialists: We concentrate solely on PHP TrainingWord press TrainingSEO TrainingWeb Design Training, and Digital Marketing Training courses. We are a team of IT courseware specialists.

 

17 modules of Digital Marketing. Here is the list of Modules:

  • Digital Marketing Overview
  • Website Planning & Creation
  • Email Marketing
  • Lead Generation For Business
  • PPC Advertising & Google Ad words
  • Google Analytics
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Online Display Advertising
  • E-Commerce Marketing
  • Mobile Web Marketing
  • Content Marketing,
  • Online Reputation Management
  • Creating Marketing Strategy/Doubt Sessions
  • Affiliate Marketing
  • AdSense & Blogging
  • How To Grab Freelancing Projects?

 

W3webschool  Providing high-quality training at affordable fees is our core value. We offer classroom and Online on niche technologies which are in high demand. All our trainers are IT professionals with rich experience. We work with our students in developing the right skills they need to build their career in the present competitive environment. We have flexible batch times to suit the timings of graduating students and working professionals. “Digital Marketing Courses in Kolkata” at W3webschool  is perfect for you.

What is Mobile-First Indexing and how does SEO affect?

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Mobile-First Indexing

Do you know what this Mobile-First Indexing is?  Why Google is giving more importance to this new SEO update. If you are a blogger or have your website then you should know about this Mobile-First Indexing topic. There is a lot coming in now that Google has recently included Mobile-First Indexing in its latest development to make the website more mobile friendly so that these users can reflect the behavior trends.

The number of day-to-day mobile users is increasing, if we compare it with desktop traffic. Over half of all internet users use smartphones and tablets to see something on the internet. This is because mobile or smartphones are more user-friendly. By the end of 2020, about 85% of the global internet traffic will keep coming from mobile. All of this knows that Google has been paying a lot of importance to mobile phones.

Mobile is the most demanded thing about nowadays. But due to the occurrence of only one mobile site, all your issues are not lost. Yes, we cannot deny that mobile sites have now become a cornerstone content consumption and shopping. Now people are getting a better buy decision from mobile searches, which are increasing their buying intent. Now the matter arises whether our site is also ready for Google’s Mobile-First Indexing? Because if not, then in the coming time both of them will be back and forth in traffic and in the traffic.

What is Mobile-First Indexing?

Mobile-First Indexing means a site that is very mobile friendly, users have the ability to view it from their mobile, and that’s why Google indexes these sites more quickly. Considering the consumption of users, Google found that most users prefer browsing the Internet from their mobile. In this case, whatever site is more mobile friendly; they provide a better browsing experience to users. Therefore, Google also indexes such sites as quickly as possible. As well as ranking, your website’s mobile version holds more importance for Indexing.

If you monitor the crawl bot traffic of your site, you will find that traffic of Google bot has increased significantly and cached versions of pages are often the mobile version of the page. This is called “Mobile-First” because it is not only a mobile-only index: For example, if a site does not have a mobile-friendly version, then the desktop site is also indexed. But due to lack of mobile-friendly experience, it significantly negatively impacts your site’s ranking, and in the site where there is a better mobile experience, it gives more rankings boost, even if the searchers are not doing it on the desktop.

Remember that the desktop site was considered to be the only primary version (similar to a canonical URL) and the mobile site was seen as an “alternate” version in the case of a site. That’s why Google is encouraging webmasters to get a separate mobile site (m.domain.com) from which they can implement switchboard tags (this represents the existence of mobile URL version using a special rel= alternate tag) Of Google probably will not crawl and cache more mobile versions of your pages, but now display the direct mobile URL in mobile searchers.

Why was the Mobile-First Indexing brought?

Google’s Mobile-First Indexing announcement is very big. This will keep changing our content creation and its optimization in the coming time. They will also change the view of using these content.

But in the end, what is the biggest question and why was it brought?

A simple brief description of this, Google will index its website prior to indexing, or ranking it according to the evaluation and relevance of any website. Why?

That’s because, according to Google (as well as a lot of other studies), mobile traffic has surpassed the desktop traffic in Google.

As we know, Google’s entire business and foundation stand at a simple principle: Users should be provided with accurate information as soon as possible. For example, when you are searching for something like “Birds from the angle are found in India,” then the search engine will give you all the information in a well-curated form, too soon.

It means perfectly optimized images, with fast page speed, and such a formatting of text that the user should not have problems while reading it. For this reason, Google wants content to be fast and effective. To meet this demand, Google can’t index only desktop sites where the majority of traffic comes from mobile. With this, the user experience will be very bad with search engines and they will be forced to search for other search engines, which Google will never want.

Say this in Google’s words:

“Whether our search index can index any websites and apps, but our algorithms will only give importance to the mobile version of a website, for the ranking of the site, to understand structured data in it, and to show snippets from those pages. Will in search results. ”

To do all of this, Google is constantly developing developments in its SERPs. With this, Google is making its platform more user-friendly.

But this is not a change which is called “mobile indexing”? Because Google is not solely switching to Mobile Indexing only. This means that it is only “Mobile-First” Indexing. This means that as a blogger you do not need to completely scrap or slacking the desktop version of your site.

What should I do for Mobile-First Indexing?

The first thing that you should understand is that you do not need to panic at all. That’s because these changes are currently in their initial roles, say, in the testing phase. Slowly this will only target these websites, which Google considers to be ready to accept this change. But even then it will not be affected too much. Starting as low as possible and starting with minimal impact.

According to Google, if your website is responsive or otherwise identical in desktop and mobile versions, then there is no need to do anything else or another way (in this it is assuming that you are happy with your current ranking Are).

With this, if your site is also a fully responsive site, you have to pay attention to whether your mobile page speed and loading time is okay or not. It will have to be much prioritized. Also, images and other dynamic elements will also have to be properly optimized for the better mobile experience. Note that in Mobile-First Indexing, the content that has been collapsed or hidden in tabs etc. will not be treated separately due to space limitations compared to visible content (which has already happened), That’s because this type of screen real estate management is considered as a better mobile practice.

Mobile-Responsive vs. Mobile-Friendly

Two very common solutions that people always use in their mobile websites are mobile-responsive and mobile-friendly sites. Although both are very similar, there are some major differences in both of these that negatively affect your SEO Mobile-First index if they are not used properly.

Mobile-responsive sites (or dynamic servings sites) include their primary content, including text, images, video, and other page elements, dynamically sync between desktop and mobile site. Google prefer more responsive web designs because these servers always allow the same HTML code to send all the devices.

Responsive sites virtually eliminate many common mobile user experience issues such as pinching, zooming, squinting, and all other annoying functions that you may have ever encountered while using mobile.

For example, you cannot even see the image you want when you turn your mobile into landscape mode. This is a type of sign that this website is not mobile responsive.

In other, mobile-friendly sites, you can see issues related to many such common user experiences. Mobile-friendly sites allow your content to be dynamically changed when you are viewing it in a mobile browser. But this does not mean that your content is responsive. This means that you cannot see the desktop version of that site in mobile. Rather you can only see a functional mobile site in which the page elements are still going to be affected.

 

In today’s time, many devices are coming in different shapes and sizes. In such a situation, it is not easy to make all the devices mobile friendly, because their size and ratios have to be kept in mind too. Whether it’s tablets, or mobile, smartphones, so many devices. Mobile-friendly is not the answer to all this.

According to Google, if your site is mobile-responsive, then you can go ahead with others in this Mobile-First Indexing. Congratulations to those whose sites are Mobile Responsive! Since you do not have to do any extra work, the only site has to be maintained, so that your content is dynamically updated perfectly mobile. But if you are using a mobile-friendly design, then you have to update the content according to which the score can be higher in the Mobile-First Indexing.

Conclusion

I hope that you have people like Mobile-First Indexing? And I hope you guys have understood about what the Mobile-First Indexing is. If you have any doubts about this article in your mind or you want some improvement in it then you can write down comments for it. With your thoughts, we will get a chance to learn something and improve it. you have got to learn something, please share this post on social networks such as Facebook, Google+ and Twitter to show your happiness and excitement. Do it

What is Responsive Web Design and Why Is Important For Digital World?

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responsive web design

In the future more people are going to use mobile phones than computers, rather they are just starting, and this is the reason that you are here. Many people prefer their mobile phones daily for online activities such as their email, chat messages, online shopping etc. By considering this, many bloggers have to secure their position for the future, they should enable a mobile-friendly responsive template or smartphone website template for their Website and blog.

How did the launch of Responsive Web Design?

As well as increasing the number of smartphones and mobile devices, a problem arose that web designers could not accurately show a fixed-width website on different size screens.

In order to tackle this problem, web designers took a path that created separate sites for desktop and mobile devices.

But this path was not so easy, creating different versions for every screen size and resolutions was an impossible task.

If different versions of a website were created, its maintenance cost would also increase and different jobs for SEO and SEO ranking would have to be done separately.

Finally, in 2010, to solve all these problems, a web designer Ethan Marcotte found a new way of designing a website that he named Responsive Web Design (RWD).

What is Responsive Web Design?

Responsive web design is a process in which the website is designed in such a way that it adjusts its layout according to the screen size and orientation, from desktop, laptop, tablet to mobile devices with small screens.

Why Important Responsive Web Design?

According to the survey done by StatCounter.com in the G20 countries, the highest (about 80%) people in India use mobile devices to access the internet.

With this figure, you can understand that if you do not use a mobile-friendly website in today’s time, you will not be able to access your website up to 80% of the people.

Benefits of Responsive Website:

Mobile traffic will increase:  If your website is responsive, then it will be like mobile visitors and this will increase the traffic of the website.

Website loading speed will increase: If you have optimized your website for mobile and tablets, it will not take much time for web pages to open and the site will improve.

It’s easy to manage: If you create separate sites for desktop and mobile, then obviously promoting two separate sites will not be easy to promote. But if your website is responsive then you will get a job from a single site.

Google also recommends: RWD likes Google because the URL of the responsive website is the same for all devices so that Google has the ability to index and understand it to crawl it.

3 Major Elements of Responsive Web Design

Fluid Grid

The size of elements of most websites is set in the pixel which is fixed, but instead of setting the height and width of the website layout in a pixel, we use percentage, according to the fluid grid.

The size of the fluid layout is defined in the percentages so that it can resize its height-width according to any screen size.

Flexible Images

Creating fluid layouts just does not work as long as all the components of the page are not flexible, they will not be able to render properly on the browser.

We also need to make images flexible so that they can be adjusted on almost all screen sizes.

In order to create a flexible image, we have to define its size in CSS from percentage, for which max-width, max-height property must be used.

Media Queries

CSS Media queries are very great features through which we can display different layout in different ways like screen, print, handheld etc. on different media types.

You can customize website layout according to individual screen resolution and orientation using media queries.

About Us :

Web Design training in W3webschool is an ideal choice for students as well as individuals who like to learn to create beautiful and innovative websites and are keenly interested to work as a professional website designer in renowned IT companies all around India. You get hands-on practical training with high standard study materials required for Web Design Training under the guidance of industry leaders. Trainers for each web design course at W3webschool come with a minimum of 6-8 years of experience. We W3webschool one of the leading Web Design Training Kolkata do not train you for placements only, we aim to grow your overall understanding of the web design to boost your career in web design.

Digital Marketing Course

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digital marketing course

Digital Marketing is becoming the most trendy marketing buzzword with businesses seeking to try this marketing and advertising form out. According to Consultancy, content marketing has doubled as a search term in the previous 2 years that serves as a sign of in popularity too. While any business can and should invest in a content strategy that is marketing funds in cases, effort and time, not all brands are getting it and the result is implemented campaigns which don’t actually work. Here. Clearly sharing and posting regular articles or content pieces on a website or your business blog is a facet of the content marketing strategy of any brand.

It’s right at the core, but it’s significant to realize that your content strategy can’t end there. It is going to be essential to spread the content out too unless of course, your company is lucky to boast a profitable website or blog that enjoys traffic. This may include plans to syndicate content or to guest blog for businesses to directories and other websites. Digital Marketing, exactly like every advertising plan needs to be monitored so as to establish its effectiveness and if there is an ROI. Neglecting to do so could mean that your brand can be spending time and money on efforts that might not be delivering and that could, therefore, be better spent in other locations.

Having a clear idea of what’s and isn’t working may also help the articles management team to consider ways wherein the contents on publication protocol may perhaps be altered to perform better. While the social network is a necessary part of all content strategies, it’s essential for brands not to get carried away with notions of amazing viral success. While it’s true that apparently obscure articles can and does go viral online, it’s nearly constantly more an indication of the quality of the articles than the social nature of social networks by themselves. Rather than blindly sharing content via a social network in the hope which someone will notice, use the info you’ve about your fans and subscribers to create content that may stand out in their feeds. Content advertising is about creating original branded articles that may be shared and consumed by your intended market and beyond and may either serve as pure entertainment or be as serious as a valuable resource like a whitepaper or eBook. Note however that branded content doesn’t necessarily mean articles which revolves exclusively around your brand or aims to be overtly promotional.

Top Reasons To Choose Web Design As Your Career

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Are you confused about choosing a career as a web developer or a designer? Do you have creative minds and apply your creativity to designing and developing awesome websites? Due to being a web designer, look for some top reasons. If you want to start your career in this area, feel completely free to join our web designing course with practical risk and improve your skills at the next level.

You can create and develop beautiful websites using different tools and resources available to satisfy your customers. Although there is a lot of skill required for website designing, it is easy to get them with quality training. Experienced professionals can provide you with appropriate web design training to gain practical knowledge. You can learn programming languages and can improve your skills on the latest web development tools and technologies.

The web design industry is growing – the web designing industry has a good growth rate and if you look at the figures in the last few years in development then you will get demand and development are on the upside. Since Internet users are increasing day by day, any of the websites is growing and the demands of creative designers like web designers are increasing day by day.

Work as a freelancer – a web designer can also work as a freelancer. Once you get good knowledge and create a good portfolio client then you start contacting for your work and support and you also have the option of working as a freelancer. Thus, as a web designer, you can work with your work along with freelancing projects and earn more.

Whatever work you do, it promotes you – a web design website and a user’s front view that makes any website interesting by its interface. Your creative work promotes you. People go to the website you designed and get credit for your creative work because most users do not have any basic knowledge of technicality.

Changes are mandatory and we have to customize according to the latest trends. Choosing a career as a web designer and web developer will give you the opportunity to learn new things on a regular basis. There are many changes in web technologies for which you need to keep yourself updated. Always keep in mind the recent changes and events in the website design and development industry to shine in this area.

Advanced Web Design Training In Kolkata,India – Online Training

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web design training

Want to start your career as a professional web designer, graphic designer or UI designer? Then you are in the right place. Here we will show you the best web designing courses in Kolkata, provided by IT certified and experienced professional trainers.

If you are creative and have a good understanding of visual design and colors then this field is just for you. Anyone can join these courses and learn web designing or graphic designing. In simple words, preparing a website is about the tools and emotions of creativity.

Reasons to Learn Web Design :

In today’s world, keeping a powerful, professional-looking website requires only someone looking for a new career. As an individual, you can create your own brand and promote yourself with a website or blog. As a business owner, if you want to stay with your competition and want to stand out from the crowd, it is important to have a modern website.

What Is Qualification For Web Design Training

After the completion of high school, you can enter the web design field. No additional qualifications are required. But if you want to get jobs in some big and prestigious companies or government sectors, then you need to complete the DCA (computer application diploma), BCA or MCA, B.tech from colleges or institutions.

To become a web designer, you need to know about the web and various related program languages like HTML, ASP or PHP. Another knowledge is essential to design management or HTML files. You should know popular software like Dream Weaver, Photoshop, Illustrator and many others. Knowledge in coding, and Scripting in Java, CSS style sheets for styling the website in the browser, etc. is to give an edge in design. Degree in Computer Science is also an added benefit for the people of this field.

Salary For Web designer

As a fresh web designer, you can get the minimum. 8000 / – per month in any small web designing company in Kolkata but one year experience easily receives 15,000 / – per month 25,000 / -. In the US, pay salaries are $ 60,180 per year (average salary) according to web designer pay.

Work From Home

You can work as a freelancer and earn beautiful income from home. There are many freelance websites for early web designers like Freelancer.com and Upwork.com where you will find thousands of online jobs every day.

In addition, if you are not interested in freelancing and the full-time job in the company, then you can sell your web design artwork online. There are many platforms that allow you to earn money by selling your digital products online.

What will be Learn For becoming a Professional Web Designer?

  1. Photoshop CC
  2. Adobe Illustrator
  3. HTML
  4. CSS
  5. HTML5
  6. CSS3
  7. Build Responsive Real World Websites with HTML5 and CSS3 (Media Queries for Devices)
  8. Bootstrap
  9. UI/UX Design
  10. PSD 2 HTML
  11. Jquery / Javascript
  12. Template Design and many more.

Why Choose Web Design Courses from W3webschool?

Learn from experts – all faculty are highly experienced and have already trained more than 20,000 students worldwide.

Very low fee – Providing the most reliable cheap and affordable fee structures tailored to every pocket.

100% Practical Training – Get industry-oriented training in web technologies for 100% practical training and students’ desire for live projects.

No Registration Fee – Start your education without paying any extra money.

Chargeback – Get your hard earned money back in 7 days not satisfied with teaching or course.

Certification – Prove your skills to others by completing your certificate.

Learn at any time – with the flexibility of time theory and practical!

Repeat Classroom – Repeat the entire course already with Reset Progress feature, do your incomplete journey in the best possible way.

 

What is WordPress? A Guide For Beginners

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wordpress

Hello Everyone! WordPress is an open source Content Management System (CMS) that helps users create dynamic websites and blogs.

WordPress is the world’s most powerful user-friendly free website creation tool (CMS) through which you can create the very best blog and website, without any technical knowledge. You can think of the popularity of WordPress that there is over 70 million internet (27% of the internet) blogs/websites that have been created using WordPress.

WordPress Features (Features of WordPress)

User Management: This helps in managing user information, such as changing the user’s role, creating a user (subscriber, contributor, author, editor or administrator), to create the user, change a password, and user information. The main part of the User Manager is Authentication.
Media Management: This is a tool that manages media files and folders. This allows you to easily upload, organize and manage your files on your website.
Theme System: This helps in modifying the site view. It contains images, stylesheets, template files, and custom pages.
Extend with Plugins: Many plugins are available which provide custom functions and features according to user’s needs.
Search Engine Optimized: This provides search engine optimization (SEO) tools that make on-site SEO easy.
Multilingual: It can translate all the contents of the page into any language according to the user’s instructions.
Importers: This user helps in importing data for the post. It imports custom files, comments, post pages, and tags.

SEO Friendly – By using WordPress, when you create a website or blog you do not have to pay much attention to SEO because this work is also done by WordPress itself. Many plugins in WordPress are similar to those that optimize your content for search engines like SEO by Yoast Plugin and for this reason an engineer like a giant like a google. Matt Cutts has said, ” WordPress has made to SEO well”
Whenever we think of starting a blog, we become confused about lots of options, such as Blogger, WordPress, Tumblr etc.
If you are building a blog, then use a professional platform like WordPress.org (self-hosted).

WordPress Themes

Through WordPress theme, you can change the design of your website. Many free theme options are available in WP and many premiums too. By using it you can easily create an effective website.

Advantages (Benefits)

1. Customization is easy, the user needs to know
2. This is an open source platform and available in free.
3. CSS files can be modified according to the needs of the user.
4. There are many plugins and templates available for free. The user can modify these plugins according to their need.
5. It’s very easy to edit the content in it because it uses the WYSIWYG editor, which means that the user will see what you type, without having to do the commands.
6. Media files are easily and quickly uploaded.
7. Customization is easy, according to user’s needs.

WordPress History

1. On 27th May 2003, Matt Mullenweg and Mike Little launched the first version of WordPress.
2. Added Plugin feature to May 2004, which allows users to further improve the functionality of WordPress.
3. In 2005 WordPress added the theme feature and new admin dashboard and this year the wordpress.com was launched.
4. In 2006, Matt registered a trademark for WordPress and its logo.
5. Added new user interface, autosave, and spelling checking feature to WordPress 2.1 in 2007.
6. 2008-2009 Happy Cog web design company joined the WordPress Project and created a very user-friendly admin dashboard.
7. In 2010 WordPress was declared open source.
8. Added the advanced media manager and theme customizer feature in 2011-2014.
9. To make the REST API added mobile apps in 2015-2016.

Disadvantages

By using too many plugins the website can be heavy, which will cause loading slowly.
To get the modification in the WordPress website, it is important to have an HTML or PHP knowledge.

What is Bootstrap and Why should learn Every Web Designer?

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bootstrap

Image Source: Google

If you are interested in Learn Web design then you must have heard the name of Bootstrap. This is a very important tool for any web designer, which can be used in a very easy and fast responsive website design.

Today, in this article, you will know what is Bootstrap and why you should use it to create a website after all that are the benefits.

What Is Bootstrap?

Bootstrap is a most famous framework built with HTML, CSS and Javascript used to create responsive and mobile friendly websites.

Twitter company’s employee Mark Otto and Jacob released Bootstrap in August 2011 as an open source product on GitHub. Bootstrap was created No.1 project on GitHub in June 2014. Initially, he named it Twitter Blueprint because he wanted to use it as an internal tool for Twitter but later he released it as an open source project on 19th August 2011 in the name of Bootstrap on GitHub so that Others can also use it and take advantage of it.

In Bootstrap, it has been done that Bootstrap components have been created with help of HTML, CSS, and JavaScript, which you can use to copy-paste simple in your web pages.

By the way, there are many such frameworks, but Bootstrap is the most popular and most widely used framework for them.

How does the Bootstrap work?

When a web designer designs the website from Bootstrap, it does not need to be coding too much because there is already much code given in the bootstrap that is reused only on the HTML page.

There are several predefined classes of CSS in the Bootstrap, which can be easily used by calling on your page.

Bootstrap works on a grid system that divides the whole page into equal columns and rows. Different CSS classes have been created for all rows and columns which can be used on your web page as per the need.

Why Use Bootstrap?

Easy to Use – Anybody who has a basic knowledge of HTML and CSS can easily use Bootstrap. After learning from my experience, using the Bootstrap after having basic knowledge of HTML and CSS is a children’s game.

Time-saving: This is the biggest advantage of Bootstrap that using it increases the development speed and works in a very short time. On the contrary, if you want to create a responsive design without bootstrap, you have enough time May seem.

Responsive Design: You can easily create responsive design through Bootstrap. If your website is responsive then it adjusts itself according to the screen size of any platform or device like desktop, laptop, mobile etc.

Customizable – If you want to change the built-in style of Bootstrap, you will need to overwrite the bootstrap code by writing your CSS code.

Cross Browser Compatible: Bootstrap is designed in such a way that our webpage will look alike in almost all modern browsers such as Firefox, Chrome, Internet Explorer, Opera etc.

Open source: The best thing about it is that you can use it for free.

You can use Bootstrap in 2 ways first by downloading it and the other through CDN. I would suggest that you use it through a CDN because this method is very easy and even the best. To use Bootstrap, you have to add the bootstrap CSS, JavaScript and Ajax CDNs to your HTML code.

 

Tips: if you are looking institute for advanced Web Design Training we are w3webschool Kolkata most trusted Web Designing center  Call For demo Class before admission.

What is Web Design and career Scope

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As the name implies, the Web Designer decides the Layout, Structure, and Architecture of any website’s Look and Feel or Web page.

In other words, it decides what a website will look like, where content will be placed. Which content will be heading and what content will be displayed like a sub-heading or a paragraph. What color-combinations will be used in the website, which type of image or video or animation will be used for the content?  That is, When we create, update, or plan any website, we call it Web Designing.

However, no one person does the same thing as discussed in the above, because it is not necessary that all the work is fully capable of doing the same thing properly. Therefore any Web Development Company can also have different people to do these different types of work, which are known by different names. for example:

  1. The person who writes the content of the website, i.e. Content writes, that developer can be called Content Designer.
  2. Describes the website’s structure or layout, that is, Describe the theme of the website, that developer can be called a Theme Designer.
  3. Describes Multimedia such as Graphics (Image, Font, Video Content, Animation, etc …) of the website, that developer can be called Graphics Designer.

Web Designing has two parts: Front End Web Design and Back End Web Developer.

Front End Web Design:

As the name suggests, Front End Web Design delivers in front, i.e. from the part that is visible to the user.

When we open any website, whatever happens in front of us is the work of Front End designer. Our aim from Front End Web Designing is not just to beautify the website, through web designing, we have to keep in mind what to add to what makes visitor coming to our website is not a problem.

If we compare it with a car then the work of Front End designer is to beautify the car, it does not make sense with the engine’s engine, the battery engine inside the car is the job of all the Back End Developer.

Originally, we can divide a Web site or Web application into two parts, which are known as Frontend and Backend. Web Designers basically do their role in Frontend because they decide the Website’s Structure, Look and Feel. However, many Web Technologies are involved in this Frontend Development. Let go! Try to understand them a little bit better by one by one.

  1. Determining the structure or architecture of any website is done by the HTML (Hypertext Markup Language), under which we decide which content will appear and when it will appear. Which content will look like Heading and what content will look like a paragraph, and if there is an Image, Animation or Video Content, then where and how it will appear.

2. While the look and feel of that website is done by the CSS (Cascading Style Sheet), under which it is decided that what will be the color of the Heading, Paragraph etc., which will be used What would be the Family, Style, and Size of the Font and what would happen to them like Padding, Margin, and Border?

3. The third main part of Behavior comes under the frontend of the website, under which it is decided that the type of action the website will react to in response to. That is, various Elements of the Website’s Web page will generate an Output Generate Against a Particular Action and this is completely controlled by JavaScript Technology.

Therefore, whether you want to be a Web Designer or Web Developer, you must learn HTML, CSS, and JavaScript in a compulsory way, because without properly understanding these three technologies, Can not control Frontend properly.

What is Social Media Marketing and How to benefit for business

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If you are a Blogger or Digital Marketer then you will get the value of Social Media Marketing. If you do not know about this, or you are new to the Internet, then you should be aware that what is the value of this time social media marketing today and what it needs for a blogger or an online businessman.

Nowadays Social Media Marketing has become a very powerful way for any business. Because it is suitable for any business. Just so already customers are interacting with their beloved brands. So if you are not interacting with your audience in Social Platforms like Facebook, Twitter, Instagram and Pinterest, then you are missing out a lot. If you use Social Media right then you can also get remarkable success in your business and your sales, Brand Value, and all things can increase.

Let us understand through a Live Example: – As you, all go to Social Media Sites such as Facebook or Twitter. You have often seen that a social site like Facebook or Twitter might have seen Advertise or Offers, Event, in the sidebar or in the post-Flipkart, Snapdeal, Amazon, or Other Online Business Related. If they click on Advertise, we get redirected to their website or go away. Activities in the same process are called Social Media Marketing.

Benefits of Social Media Marketing: Social Media is a platform that is used by almost all people in today’s time, then they are either businessman, students, do private jobs, do Gov jobs etc. Because of this, social media marketing has given us a lot of audiences Get it. In today’s time, almost all Business Man, Bloggers, YouTubers etc do, because using social media, we can not only promote our product but we also stay connected with our Audience.

Increase Brand Awareness

Social Media is a very good option To promote any Product, Company or Website, you have to understand just a little Social Media Marketing Strategy and follow that strategy.

Seeing, you get so much Audience that you will not even have thought.

To get started in Social Media Marketing, you have to create your account on Social Media Site and after that, you have to create a Page.

After this, if you run a business or company you will have your own (Employs, Business Partner & Sponsors), you just have to tell them that they like to share and share your page on social media.

So your product will reach their Friends, Followers and you will get a Starting Audience, so your Product will change into Brand.

Similarly, when you promote your products on Regular Your Page and your (Employs, Business Partner & Sponsors) share your product, more people know about your product and become your Regular Audience.

In this way, you only spend a few hours of the day on social media sites and get a big audience. According to statistics, 90% of the businessman who uses Social Media Marketing, according to social media, their product has become a very popular product today.

In this way, you can also access your brand by using Social Media.

Improve Search Engine Ranking

By sharing Post on Social Media, people reach your website which is very much needed for the success of your website. There is a Traffic Increase on our website, as well as backlinks for our website,  are also created.

According to Search Engine Optimization According to Backlinks, our website is very important to Improve Search Engine Ranking.

All website owners have shared links to their articles on social media sites over the years so that they not only have Traffic Increase on their website but also get Backlinks.

When Traffic and Backlinks both begin to improve on your website, your website starts showing in Top Rank on Search Engine. Your business begins to grow very fast by coming to the top of the Website’s Search Engine.

All people use Google to find anything. So when he searches on Google for an available keyword on your website and if your website shows on Top Rank, then more and more people visit your website and get information about your products.

Higher Conversation Rates

On Social Media, you can promote your product through different methods like – (Images, Videos, Text), to whom people like the method, give their opinions by commenting on it.

Which gives your product high Conversation Rates and is impressed with your Promotion and she visits your website to learn more about your product.

The people who use your product have information about the quality of your product, and they have given you information about your Friends, Family on Social Media (Photo, Video, Text). Share with them and talk about them.

By which conversation starts your product, and the rest of their friends and family members give their opinions.

Likewise, many bloggers write about your product on their blog and give their opinions by commenting on people on those posts. In this way, Blogs, Videos, Images, Text, give your opinions by commenting about your product, so that you can gain higher Conversation Rates.

Better Customer Satisfaction

When you create a page to Promote Your Product on Social Media, your customers live directly in your contact via Social Media. When you are in your customers, your customers are also loyal towards you.

Because you know their point of view and try to know the need, from which you want to know what your customers want from you and you can improve their product according to their Satisfaction or Next Product Launch.

Improve Brand Loyalty

Creating Loyal Customers for Any Business is the Base of Business. On Social Media, you can use not only for promotion of Product but also stay in touch with your customers.

Which means your customers are also directly in your contact. For you, Social Media can be just a medium of Promotion, but for customers, this is a way to direct communication with you, so that they can keep their point in front of you.

Always, all companies want to know how their customers know the opinions of their customers about their product or how they react to their product.

Today, India is becoming Digital India, so everyone is connecting with each other through the Internet. That’s why if you promote your product on Social Media, your customers can give your opinion on your product so that you can get a Loyal Customer.

Cost Effective

Promotion of any product on Social Media Sites is Cost Effective. On most Social Media Sites, you can create Free in Account and create your Page in Free.

Along with this, you can promote your product by sharing your posts, products, images, videos etc. on Free. You can also use Paid Services as well. From which you can put your ads on that social media site, too little money

When you want to take Paid Services, you first get cheap planes so you can know which Paid Service you are taking advantage of, the extent to which you are benefiting, if you are getting visitors and you are Satisfied that you have so much money If you find so many visitors, you can increase your Ads’ money.

Social Media Sites take less money according to any advertisement platform. That’s why you can also advertise your product on social media for less money.

Conclusion

After reading this post, Hope you have got all the necessary information about the benefits of Social Media Marketing. If you liked this post, then you must share this post on Social Media.

What is the most important part of SEO?

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To achieve success in any of us, we need Audience. If we have an audience, then we can easily take anyone to a very high level. The Internet is of great importance in today’s time. Online Many things are done in the shortest possible time. You can also start your own business online, for this, you will first need a website. Apart from this, not only will the website be required but you will need the traffic only then your business will be able to run. Even if you want to do your business by advertising in Google itself, but if you want to increase traffic to your blog without spending money, then you have to do SEO (search engine optimization). SEO is a way to help you get good traffic on your blog without spending money. If you want to have the most traffic from your search engine in your blog, then just this time of competition is a bit difficult but not impossible. When you do SEO, the traffic of your blog will increase, so your business will also work well.

What is SEO?

Search engine optimization is the best way to get traffic from the search engine. We can bring traffic to our blog from search engine to free in SEO.

If we explain to you in simple language, then we will write content in our blog so that good traffic comes to our blog and our income is also good. It is not necessary that everyone will read and visit directly to our blog. When someone has a problem, then he only searches Google for his solution. In the search result whose blog is a good position, there are more clicks on it. This way our blog comes with traffic from the search engine.

Earlier there were very few blogs and websites, but now many people have joined the internet, which now has millions of blogs and the same information is found in many blogs. It’s time to compete right now. In this case, which gives different, great and SEO optimized information to his blog, his own blog is at Google’s first position.

Why is Search Engine Optimization Important?

We have told you about what is SEO? So this may have been a little easier for you to know what the benefits of SEO are. The first and biggest benefit of this is that it gives us more traffic than the search engine. You will know that it is very important for us to bring traffic to your blog, then we can do well in the income. When we optimize SEO in our blogs well and write posts to SEO friendly, our post will be in good position in the search engine, which will give good traffic to the search engine.

I have seen a lot of blogs which have more than 1 lakh traffic per day and 85% of that traffic comes from the search engine. You will also want to know why this happens, so let me tell you if you will post that which people want to know as much as possible and optimize the post for SEO, then your blog will get more traffic from search engine. Only

If you are doing a business online you will need a visitor. It is also true that there is 85% of the search engine behind any business succeeding. If you want you to do your business successfully without the help of a search engine at the present time, then it is impossible. Many big companies are now promoting their business by showing their advertise in the search engine.

Types Of SEO

There are so many parts of SEO, but only a few of them have to follow us. Basically many people know about 2 parts of SEO and that is On Page and Off Page SEO Optimization. Apart from these, there are many parts of SEO. We are telling you about 4 important parts of SEO in the bottom.

  1. On Page SEO Optimization

As on Page, it is clearly evident that SEO Optimization is to be done within the blog itself. In this, we have to optimize SEO within our blog. This is a very important part of SEO, which is very important for us to optimize. In this, we have to optimize some things, which we are telling you the following.

High-quality content: It comes under on page SEO. In this, we need to write high quality or long length post in our blog.

Keyword Selection: This is the most important factor on page SEO. In this, we need to select the best rank keyword by searching for the related keyword for our post.

Keyword Placement: First of all, we have to choose a good rank keyword and then have to place the keyword. Use keywords in the first and last paragraph to do a keyword placement in the post.

Having a good design and clear concept of the website is also a factor on page SEO.

  1. Technical SEO

Website Structure: This means making the right choice for your Website /blog’s domain. We have to use a related keyword to a topic in our Website/blog’s domain only then our domain will be SEO friendly.

Link Structure:  This means we make the right choice of the post link of your blog. There are many people who use default structure for their post. This is not good for SEO. We should change the structure of our post and use the related keyword in the post.

Image optimization: It also comes in technical SEO. If you use the image in your blog, then use keyword and post title in Alt tags to optimize it for SEO.

Site Speed: The importance of your site speed is very much in the search engine. That’s why you have to increase your site’s loading speed to get a good ranking in the search engine.

Schema: Add structured data of schema.org to your blog. This will increase your blog’s search engine ranking.

Meta Tags: This is the most important part of the technical SEO and it gives information about our blog and post to the search engine.

And More thing you need to optimize.

  1. Off Pages SEO

If you understand about On SEO, you can easily understand it. In the way SEO optimization, we have to optimize within our blog, but in Off-page SEO, we optimize our blog just outside. That is, whatever work there is, it is out of the blog. To optimize this, our main target is Link Building. In this, we have to optimize some things in which you are telling us the following.

  1. Social Bookmarking Submission
  2. Blog Create and Submission
  3. Infographic Submission
  4. Guest Post Submission
  5. Q/A Submission and many more
  6. Local SEO

This is the most important part of SEO for business. You must know that the local means ‘local’, that is, around our place. When you search on Google, Google shows results according to your location. If you wrote Google in “SEO training” then Google will trace your location and then show results to your nearest SEO institutes.

Conclusion,

Well, there are many more parts of SEO but not all are important to us. According to the topic, your blog is on, you optimize the part of SEO. If you have an online business then Local SEO is very important to you. This will help your local people know about your business. If you have a blog then SEO is the most important part of your website, On the page, technical and Off page SEO.

 

If you are thinking to learn Advanced SEO then we are here w3webschool provide Low cost with 100% Practical Class SEO Training so do not waste time anywhere contact today for demo after that you decide to join w3webschool.

What is Google AMP and how does it work?

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A report reveals that 75% of the people in the world have mobile phones and 57% of them use the internet on their phones. And to improve this same user experience, Google introduced AMP so that people can open any website on their mobile quickly and easily. And this was liked by the people as it is more Mobile Friendly and it has many benefits too.

What Is Google AMP

AMP or its full form is Accelerated Mobile Pages. This is an open-source framework that helps in transforming any of these pages into mobile-friendly pages so that it can deliver any content easily. Basically, this works as an application that lets all web pages become mobile friendly. This application is designed according to which it fastens to open web pages. AMP has HTML, JS and Cache Libraries, which makes it more user-specific, and accelerates its load time without having rich content like PDFs, video or audio. For mobile devices

Advantages of AMP

Site loading speed:  Enabling AMP makes loading of the Website very fast. The website loads in less than 1 second.

Website Traffic: According to Google, AMP enabled sites will be given more importance in terms of ranking. If you have enabled AMP on the website then you can have a great advantage in the search ranking, which will help in increasing the traffic.

User Experience:  AMP optimizes the website’s content in a readable form. Which means the user will be later on your site. This will help reduce the bounce rate.

How to enable AMP in WordPress website?

It is very easy to enable AMP in WordPress blog. Simply you have to install a free WordPress plugin and AMP will be enabled on the site.

First of all, you have to log in to the WordPress dashboard.

Now click on the option of the plugin from the menu section and click on Add plugin option.

In the search box, you have to type AMP by Automattic and install the first plugin from the list.

Activate the plugin when it is installed.

 

After the AMP plugin is activated, you do not need to do anything. AMP is now enabled on your website.

How to make money online from blog writing

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Blogging is different from the way blogging does not take any amount from Direct User, but indirectly depends on the income users of Bloggers. If you are thinking of building a career in blogging then this is the right time. Because now there is lack of content in the Hindi language. If you start blogging in the Hindi language then you can get success soon.

It requires time, hard work and orderliness. It’s like a CD in which you have to take a second step after a step and when you reach the top, then no one can count it, blogging can give you success.

Doing a blogging can easily earn online by working from home. This will be to create a blog and then it will have to publish good High-Quality content, which will increase the traffic to the blog and Blogging has Traffic = Money. Google Adsense is the best way to earn money from this. There is pay per click. Google Adsense is the best way for Hindi bloggers. But there are many ways in addition to this that you will know in detail in this post.

  1. Direct Advertisements

No Doubt Adsense is the best way but in this, Publisher (Bloggers) gets 60% to 70% of Total Advertisement Cost. If you are involved in direct advertising, you can do more. All bloggers from Adsense’s Term Condition will be aware of Direct Advertising is a direct interaction with Client. Blog’s Traffic should be good for Direct Advertisement. Local Ad can easily be found in the city you belong to. There is a need for some marketing Skills for this. Check out your Keyword to Top Rank on your blog. Talk to the Same Business owner.

  1. AFFILIATE NETWORKS

If your website has a lot of traffic, then choosing the right Affiliate Network to make money is not opt-in by choosing Advertising Network. Selling products from any of the best company products through your website is called Affiliate Marketing. In this case, the company with a product provides the owner (pay) of some percent commission of the value of that product.

You can place Affiliate Ads on your website in a variety of ways, such as within your post, in the sidebar, through link ads, and by pop-up ads.

  1. Referral Income :

Referral Income is similar to Affiliate Income, but the only difference is that Affiliate pays for Per Sale, while Pay for Referral Per Join. Join means signup. This is a very simple way to earn money from Blog. In the next post, I will publish a list of companies giving the Referral Program Program.

  1. Infolinks :

Many of you will see Infolink’s Ad on many blogs. Infolinks also means CPC Network which means pay per click money. Adsense’s Ad clearly shows that this is Adsense’s Ad but infolink’s Ad in Line Ad is not known which is Ad. infolinks is not suitable for Hindi bloggers. This is suitable for Hinglish Blogger. This is the best alternative to Adsense.

  1. Start Services :

Can start services related to the topic that blogs on. You can start Paid Services for web design, SEO, Logo creation, Blog creation, Post writing. This is a very good way. Looking at Market Rate, decide the rate of your services. Provide good service from Market.

  1. Create Physical Product :

This option is also for popular Blog. A popular blogger can make good money by creating some physical product by selling them. Physical Product can have many products. Blogging can choose Niche’s Product. A product of some punch lines can also be included in this list.

Why Web Design Is A Good Career Choice in 2018?

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The Internet has become an important part of the lives of people today. There are millions of websites available on the internet, through which all kinds of information are available to the people. Website designing is a career that is based on the art of creating beautiful and useful web pages.

The combination of technology and creativity is web designing.

There is a confluence of web designing technology and creativity. The website has become a part of all sectors – whether it is education, business, public and private sector. This is due to the rapid development of digital media.

Your Roll as Web Designer

Today there is a need for web designers in almost every field. Your job as a web designer is to decide what will be the look of the website, where and how the content will be placed, which will make the website look and feel good.

These courses can be done for learning web designing.

You can make a career in web designing after the 12th and Graduation. There are many types of courses available for this. Short-term certificates, diplomas, and degree courses are done in web designing. The diploma course of website designing is of 3 to 6 months and the degree course is up to 3 years, in which the film animation along with web design is taught and BSc is given the degree of these animations.

Salary

As far as employment opportunities are concerned, new websites are being launched daily. No 10 to 5 job designing website. You can do this work even at home. In this field, new website designers get a job of 10 to 20 thousand rupees according to their skill. On the basis of knowledge of other software, experience, and quality of designing, people also earn Rs. 50-60 thousand per month.

The challenge of renewing something every day in front of you is never-ending. If you do not enjoy designing then you will get bored very soon.

Some reasons behind Web Design Choose As a Career

  1. Ever growing social media now faces a great need for web designers.
  2. Go through the online marketplace (up work, freelancer.com, Fiverr) you’ll find the vast opportunity for work as a web designer.
  3. By making websites, you can also earn a lot of money.
  4. You can create your own business or a farm for rendering Company for web design.

To sum it up, I assist you to take this career seriously because, on the other side, it would go through a lot of competition in web design and a lot of hard work to do. Good Luck!! 

Which software learn to become a professional Web designer?

  1. Adobe Photoshop
  2. Adobe Dreamviewer

3.Illustrator

4.HTML

5.HTML5

6.CSS

7.CSS3

8.Responsive Design For Mobile

9.Jquery/Javascript

10.PSD2 HTML

11.Bootstrap

And many more.

W3webschool on of the Best and Low-Cost Web Design Training Institute in Kolkata if you are looking Web Design Training center w3webschool best option for your career. We teach our students 90% Practical class with industry requirement.

Summer Web Design Training In Kolkata

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Web design is a process of creation, which presents content on web pages that end users can access through the Internet with the help of a web browser. A web designer is worried about how the site looks and how the customer interacts with it. For beginners, web designing courses with

W3webschool provides the necessary knowledge and skills to design, publish and maintain websites for personal or business use.

This course explains how to create web pages from using special topics like HTML5, CSS3, HTML, CSS, Adobe Photoshop, Adobe Dreamweaver, Responsive Design, Bootstrap, JavaScript, Jquery, SEO Basics, Web Hosting and WordPress. Our instructor will teach web design training according to the current requirement of the industry. After completing our web design training you would be able to create websites yourself.

For Training in Web Design Course in Kolkata, W3webschool is the best place. Here are few reasons why its best

1. This institute has experienced designers and developers who are working for over 6+ years in the industry for clients and they provide best practical training of photoshop tools, HTML, CSS, HTML5, CSS3, Bootstrap, Responsive etc.

  1. You get chance to work on live projects of clients and along with training.
  2. Freshers even after training fail to Get a job, because they don’t have any working experience and companies want experienced people only.so w3webschool provides 90% practical training.
  3. We, at W3webschool train each of our students with individual care on the recent web design methodologies, strategies and our web design course training in Kolkata, includes training from the very basics of web designing to the superior mobile friendly & responsive website designing.

 

For more details on Web Design course fee, batch timings, fee installment plan, earn while you learn to Feel Free Contact us.