Yoast SEO Settings Tips and Checklist 2019

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Do you want to set up Yoast SEO in your blog or website? Yoast SEO is the best and popular SEO plugin in WordPress.org. If you want to improve the SEO of your WordPress site, then proper Yoast SEO setting is very important. Today in this article, I’ve shared Yoast SEO Settings so that you can optimize your website correctly.

Yoast SEO is the best WordPress SEO plugin for WordPress site. It comes with some important features that you can see below.

  • You can change the SEO title and meta description of the post.
  • Focus keywords can be provided for articles.
  • Allows creating a Sitemap.
  • Edit the .htaccess and robots.txt files.
  • For taxonomies (category and tags) you can write SEO title and meta description.
  • Submit and Verify site to Google and Bing Webmaster Tools
  • Page Advanced Settings
  • Advance Security
  • Home Page Title and Meta Settings
  • Title and Meta Settings
  • Readability Analysis
  • Keyword Analysis
  • Submit Social Media
  • Generate XML sitemap
  • Hide Date from search engine
  • Breadcrumbs Settings
  • Confirm Site with Pinterest
  • RSS Feed
  • Import Setting from other SEO plugins
  • advanced permalink control
  • On Page integration daily

Yoast SEO Settings Step by Step Guide
If you are a newbie, you can easily install and set up Yoast SEO plugin in your site by following this Yoast SEO tutorial.

So let’s start the WordPress Yoast SEO settings …

First of all, install the Yoast SEO plugin in your WordPress site. After activating the plugin, you will see a new menu item SEO with Yoast SEO logo in the WordPress Dashboard.

1. General

Dashboard

You do not have to do anything here.

Yoast SEO

Features

Now let us know in a few details.

SEO analysis – It shows your content optimization with Green (Pink), Pink (medium) and Red (needs work) and provides suggestions for improving your content SEO.

Readability analysis – This suggests to improve the sentence and paragraph (Short, Long and Transition word) of your content.

Cornerstone content – Mark valuable content on your website with cornerstone content.

Text link counter – This shows internal linking in your page and post.

XML Sitemaps – This allows you to create XML Sitemaps so that Google, Bing and Yandex can submit webmasters tools to better crawl your site.

Ryte integration – This weekly detects whether the website is indexed by the search engine or not.

Admin bar menu – Adds a drop-down menu to the WordPress dashboard.

Security: no advanced settings for authors – Allows a user to change posts or remove canonical from search results. And it can only allow editors and administrators.

Webmaster Tools

Here, sign up for each webmaster tool and verify via the HTML Tag method.

Verify Webmaster Tools

  • Sign up for Google Search Console.
  • Add your site.
  • Select “HTML tag” verification method.
  • Copy the code and paste it here (Yoast Google Search Console field).
  • Click the Save changes button in Yoast.
  • Click “Verify” in the Google Search Console tool.
  • You have successfully verified your site in the Google Search Console tool.
  • Repeat the Same process for Bing / Yandex.

2. Search Appearance

General

Here you can select a symbol, which is used as a separator between words. Also, you can write SEO title and Meta description for the homepage.

Content Types

You can prevent your posts and pages from being indexed in search engines. Can add dates to your snippets, which can be used to increase click-through rates. In addition, you can write a custom meta description for each of your posts and pages.

Media

Taxonomies

If you show tags, categories, formats etc. in search results, you may have to face duplicate content. This will reduce your search ranking and Google can even penalize your site.

Therefore, I recommend that you do not index tags, categories, formats for search results.

Archives

If you enable the options here, it can cause duplicate content on your site. So keep them disabled.

Breadcrumbs

Breadcrumbs are the best for internal linking. It helps your content and site structure to understand search engines and users.

RSS

Search Console

Search Console section allows you to connect to your WordPress site Google Search Console tools.

Go to the Search Console settings tab and click on the “Get Google Authorization Code“, you will now be redirected to the Search Console website, here you will get a code. Copy this code and enter it in the Authenticate box.

Select your website from the drop-down menu. Now, you’ll find search console data here.

4. Social

Advertise your social media profile here such as Facebook, Twitter Username, Instagram URL, LinkedIn URL, Google+ URL, etc. so that Google can know your profile.

In addition, it allows you to upload custom data for Facebook, Twitter, Instagram and Google Plus.

5. Tools

Bulk editor – Bulk editor allows you to edit post titles and descriptions in bulk. But it’s not good for SEO because it makes descriptions and titles.

File Editor – With this option, you can edit your robots.txt and .htaccess files here. You do not need to go to cPanel.

is that all. You have successfully completed Yoast SEO settings.

Also Read,

Best WordPress SEO Plugin for WordPress 2019

What is WordPress? A Guide For Beginners

WordPress is a PHP and MySQL based free and open source blogging tool. Opting for the WordPress Trainingcourse will also help you master Content Management System (CMS). We provide the best wordpress training in Kolkata and due to our online presence; it becomes easier for us to reach the students and professionals of the far flung areas who are unable to join regular classes. Thus, they can easily learn the technicalities of WordPress from the comfort of their home though the online wordpress training.

SEO Audit of your website and how to do it?

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What is SEO Audit?

Before you begin the process of SEO audit for your website, you need to understand what it means. SEO audit is a process with which you can evaluate your website’s search engine friendliness. There are many tools you can use for the SEO audit for your website.

It is important for you to do an SEO audit of your website once in a while because it improves the website’s performance online. The SEO industry is changing regularly and it is important to keep your site updated. SEO audit is an important procedure that helps your website to stay in sync with the regular updates to Google’s ranking algorithm.

Now that we have a brief look at what SEO update is and why it is important, let’s jump into how to perform an SEO audit for your website!

The entire process can be divided into five simple steps-

  • First step: checking for Google penalties
  • Second step: checking out the search appearance of your website
  • Third step: Performing technical SEO audit
  • Fourth step: Performing On page SEO audit
  • Fifth step: Performing Off-page SEO audit

1: checking for Google penalties.

The first thing you need to do when performing an SEO audit for your website is to check if your website is in any way penalized by Google. Being penalized by Google puts a negative effect on your website ranking and traffic. So, how do you find out if your website is penalized or not? There are two easy ways.

The first way is very easy- all you have to do is to log in to Google search console and select ‘Manual Actions’ situated in the left menu. You’ll see the reasons if your website has any manual penalty on it.

The second way, you are going to log in to Google analytics, and then proceed to Acquisition/ All traffic and then select Source / Medium situated on the left menu. By doing this you are going to compare the Google organic traffic for the dates when Google released an algorithmic change. If there a sudden drop or increase in organic traffic, then it means your website was affected by the algorithmic changes.

If you find your website to be penalized by Google, the best way to proceed is to find out the reason for the penalty and rectifying it during the auditing process. Doing this will not only help with your ranking but would also make your website more reliable for the users.

2: Check out the search appearance of your website

Now you have to go online and run a simple Google searched for your website or blog, and check the list of things below to see how your search appearance for the website looks:

  1. Is the first item on the result page your homepage?
  2. Are the descriptions below the homepage and other pages accurate?
  3. The name and other information on the GMB page- are the correct?
  4. The pages listed on the first page of Google results, are they relevant?
  5. Is Google showing site links with your listings?

Now scroll down to the bottom of the search results page and look at the related searches results

  1. Are these related searches relevant to your brand?
  2. Are there any relevant searches for which you can create a page and utilize it?

If there is some problem with your search appearance, then it means that there are a number of issues for your website. You need to fix these issues before getting on to the next step.

Claim your Google my business page and make sure all the information there is accurate. Also, review your site structure, and homepage SEO. Once you’ve dealt with these issues, it’s time to move on to the next step, which is technical SEO

3: Performing Technical SEO audit

Now that you’ve done a Google penalty check and a search appearance check, it’s time to do a thorough website review with Technical SEO audit.

For a layperson, this may seem scary, but there is no need to be scared. The steps are quite easy. A Technical SEO audit is important in order to make sure that search engines have proper access and they can index your pages without any problems.

Go through the list and check out if your website has any issues with its technical SEO.

  1. Your website- is it registered with Google search console?

You need to have your website registered to Google search console. It is a free tool from Google that gives information to the webmasters about their own websites. Things such as the number of indexed pages, the keywords for which the site ranks, security and indexing issues, all can be found in the various tool options and reports. It is imperative that you have your website registered with Google search console to keep up with everything.

Is the domain name specified for your website?

To avoid a duplicate content issue, make sure that you’ve specified your preferred domain name in Google search console and website setting. Google considers websites with ‘www’ in front of the domain, and without ‘www’ in front of the domain as different. Such as- ‘https: //www.w3webschool.com’ and “https://w3webschool.com’ may be the same website, but due to the absence of ‘www’ at the beginning of the second link, Google would consider it as a different website. So make sure you have specified your domain.

The robots.txt file

Websites have robots.txt file which controls which pages are accessible by search engine crawlers. You need to make sure that there are no problems with the file; otherwise, there can be serious optimization issues.

The URLs. Are they SEO friendly?

Review your URL structure to see if they are SEO friendly. The URLs on each page need to be unique and properly formatted. Good URLs include keywords, but they are never keyword stuffed, use hyphens ‘-‘ to separate the keywords, have less than 255 characters, and are unique to each page. See if your URLs match all these criteria’s before moving onto the next step.

Also, Read

What are Keywords and How to do Keyword Research?

What are Content Marketing and its future?

The breadcrumb menu- activated or not?

The breadcrumb menu is shown at the top of the page and helps us to navigate easily to the homepage following the menu links. It makes the site easier to the users, so make sure that the breadcrumb menu is properly working.

The structured data and if it is enabled:

The structured data helps Google to understand the context and meaning of the content on the age and gives your website additional ranking benefits. It is used by Google to enhance the presentation of any website in search results, or voice searches. So while doing the technical SEO audit you need to see if you have structures data enabled for your homepage, breadcrumb menus, articles and products.

Canonical URL for all the pages:

Canonical URL helps the webmasters to deal with duplicate content issues and also helps Google to identify which are the most important pages of a website. Every page of your website must have a canonical URL.

404 optimization:

404 pages are shown to the user when they try to find a page that is not on your website. Make sure that your website has 404 pages optimized for smooth and easy user experience.

XML sitemap optimization:

The XML sitemap contains all the website pages that are important for your website and Google needs to know about. Once the XML sitemap is generated by your CMs, it’ll be submitted to Google through Google search console.

Does your website have HTTPS?

HTTPS means that a website has a secure certificate installed and the URLs that start with HTTPS have a better advantage over non-secure websites. Making sure that your website is HTTPS will only make your rankings better.

How fast is your website?

It is important that your website loads faster than your competitors. The website page speed is a difficult task to handle, yet one of the most important, as the speed with which the website page loads especially on mobile effects your ranking. There are a number of things you can do to speed up the loading speed-

  • Compress all your website images
  • Consider using a CDN if you have lots of images
  • Use browser caching to minimize HTTP calls
  • Make the size of CSS and HTML smaller by minifying them
  • Use page speed service or caching plug-in to serve the cached pages to your users.
  • Removal of unnecessary javascript from the pages
  • Update PHP to its latest version
  • Update website and software to the latest version.

A mobile-friendly website?

People are using mobiles more than computers and laptops to search for websites these days. So obviously your website needs to be optimized for mobile. Google mobile first index excludes those websites from mobile searches that are not optimized for mobiles. So check if your website is mobile friendly with Google mobile-friendly test tool.

Your website available in more than one language?

If your website is available more than one language then it should have the necessary SEO setting in the HTML, if not, Google would consider all the translated content as duplicated content. So make sure you have the proper SEO settings in the HTML codes.

Optimizing the website structure:

Check out if your website structure is optimized. You need to check a few things like see if your website has a clear content structure if there is a proper contact, privacy policy, about page.

4: Performing On-Page SEO Audit

Through the use of keywords and on page SEO elements, you need to give the search engine crawlers right signals.

Here is a brief list of all the things you need to check during your on-page SEO audit-

Check your titles and descriptions and optimize them: this includes your titles and descriptions, make sure that they are relevant to your website. Make sure that they are SEO friendly.

Proper text formatting: make sure that the tests on your pages are not plain texts. You should use H1 for the main title and H2 for the main headings.

Check out the SEO content: check your SEO content for uniqueness and freshness. Make sure all the contents on your pages are unique and fresh, and not copied from anywhere. Update your website content on a daily basis.

Functional internal link structure: having a functional link structure helps your website to rank better. Make sure that you have linked related pages together; each of your pages has 2-10 internal links

The image SEO: having a lot of images on your page may make it attractive, but make sure that they are all compressed to the minimal size so that the loading time of the page is not long.

Check Broken Links: you can use the crawl errors report in your Google search console in order to find the broken links in your website. Fix them by doing 301 redirects to a valid URL or by fixing the links. There are many tools that also check all your external links to find broken links

5: Performing Off-page SEO audit

Off page SEO audit, often referred to as link building refers to methods used to promote the website on the internet. You need to be careful while performing off page SEO audit because if you make any mistakes it can be really risky.

Make sure you evaluate your incoming links and find out which ones are the toxic links. There are many tools to do this. Or you can use links to your site report from Google search console.

Answer the following questions while you review incoming links report

  • How many domains are linking your website
  • Are these domains considered to be trusted?
  • Number of links pointing to your homepages and internal pages
  • Which pages have most incoming links?
  • The percentage of the links based on keywords
  • The toxic score of each link

Corrective measures need to be taken based on the answers to these questions. If there are only a few domains linking to you, you need to get links from websites and blogs that are related to your subject. Create a list of websites and blogs you can use for guest blogging or outreach campaigns.

Make sure not all the links are pointing towards your homepage, but some of them point towards internal pages as well.

The links need to be more natural and not keyword based. Use only your domain name, and things like click here, or link etc.

If you are thinking to learn Advanced SEO then we are here w3webschool provide Low cost with 100% Practical Class SEO Training so do not waste time anywhere contact today for demo after that you decide to join w3webschool.

What is Keywords and How to do Keyword Research?

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Keyword research

What is the keyword?

In terms of Search Engine Optimization, or SEO, keywords are particular words or phrases that people use to search contents on the internet. If you are looking for second-hand cars, then obviously you’d search for ‘second-hand cars’ online; these three words are the keywords, and the search results are going to pull up all the results related to these three words.

Keywords are important when it comes to your own website content. Any search queries that we put in the search bar, brings up a list of result. But this list is not just a random list of websites or blogs. These lists are ranked from most to least relevant, which is why you need to use proper keywords in your blog/website content to keep it relevant so that your website can rank higher in the SERP. A higher rank in a search engine result page means you will get more traffic, which means you’ll get more exposer and business.

What does keyword research mean?

Keyword research is a very common practice for SEO professionals. It is used to find alternative search terms that people use every day to look for specific and similar subjects. While researching for keywords, you need to find that one niche keyword that describes your product or your service, and then you need to expand on it. The point of it is to find and generate keywords and terms that are extremely relevant, but not-so-obvious to the niche keyword. Once you have a list of such keywords, you can use them in your content to make sure that your website/blog ranks higher in the SERP. In order to achieve a higher rank in search engines, you need to search for related keywords that have a high number of searches, but low competition. These are the keywords that bring more traffic to your website. However, it does not mean that you can just stuff your content with keywords and make is super relevant to make it rank higher. It is a black hat SEO technique that should be avoided.

How to do keyword research?

So, how do you research keywords? How do you use this very basic and simple technique to increase the traffic on your websites? It is very easy; all you need to do is to follow some simple steps.

1: Brainstorming keyword Topics

This step is pretty simple. All you need to do is brainstorm ideas about the kind of keywords which are relevant to your subject. These keywords need to be related to the kind of service you would be providing and the content your audience is looking for. You can follow some simple strategies to precisely choose various keywords

  1. Thinks of subjects that are related to your content. This can be a broad range of subjects, as you may provide content about lots of different things. Even if you are focusing on one topic, such as ‘used cars’, it still is a broad topic that covers various other subtopics. So it all begins from finding that one or two core subject which is most relevant to your website content.
  2. Now that you have your main broad subject, you need to think of all the subtopics in that range. You have to go deeper into these categories that you determine for your business and think up keywords that match with the theme of your core topics. For example, if the term ‘used cars’ is your core topic, then terms such as ‘used fiat cars’ or used Maruti cars’ are your sub-topics within this range.
  3. Now you need to prioritize what products and services you want to focus on to finish the list of core keywords. For example, if you specialize in selling used vintage cars, then you may want to prioritize ‘used vintage cars’ as one of the keywords on your list.

2: Deciding Your Goal

While doing keyword research, you will come across hundreds of search terms that are related to your service. But just because they are related does not mean they are useful. You need to decide what exactly is the goal that you are trying to achieve by doing this keyword research and then decide accordingly what keywords you should use and which you should ignore. By doing this, you would actually have a focus and your keyword research would be fruitful rather than a confused and hectic mess.

3: Categorizing Your Priority Keywords

Once you have sorted out the keywords YOU need from the hundreds and thousands of keywords you’ll find, you need to start categorizing them. Sort them out in different categories based on brands, sub-brands etc. This will give you a more structured way of dealing with the list of keywords. Sometimes the keyword list can contain only 20-30 keywords, while sometimes they may include hundreds. In such case,s it is important to categorize those numerous keywords into sub categories.

4: Deciding Landing Pages For The Keywords

Now that you have a sorted out list of keywords, it is time to actually apply them on your website. While doing this, you’ll find that one or two keywords are only applicable to specific pages. These specific pages are called landing pages for those specific keywords. By applying proper keywords on the pages they are relevant to, you can achieve high ranking.

5: Keep Refining Your List of Keywords Regularly.

It is important for you to keep on updating and refining your lists of keywords by using PPC and Google analytics data. By doing so you’ll be keeping your website relevant and traffic will always be up for your website.

What is the importance of keyword research?

So, after learning briefly about keywords, and how to do keywords research, you might ask, what is the importance of it all? Why do you need keyword research? Is there a point to it? There is only one answer to these questions; and that is, yes, keyword research is extremely important and you need it in order to beat your competitions in the online battle of getting more traffic.

The most important reason why you should do an extensive keyword research for your web content is because it makes the contents more relatable. More relatable content means better ranking and better ranking means more traffic.

It helps you to keep yourself up to date with your audience. Their use of language and how they search for topics online tells a lot about their needs, their age range and their locality. By using these data, you can improve your business and modify your services to best fit your audience’s needs. This would make your business more popular and people will keep coming back to your website for more.

Proper keyword research for your website means you have a chance to battle the competitors online who are vying for the highest rank of the SERP. There are hundreds of different website with similar services who are fighting the online SEO battle everyday to better their ranks. A proper keyword research and its implementation means that not only you’ll be a stronger fighter, but it also means that you’ll rank better than all your opponents, which is basically the main aim of SEO.

Free Keyword Research Tool

#1. Google Adwords Keyword Planner (Free)

#2. KW Finder (Daily 2 Free Search)

#3. Google Trends (Free)

#4. Google Suggest (Free)

#5. Keywordtool.io

#6. Semrush (14 Days Free Trial)

#7. Ahrefs

#8. Wordstream

#9 Ubersuggest

#10 Keyword Everywhere (Chrome and Mozilla Extension)

What is Content Marketing and its future?

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Content Marketing

What is content marketing?

In brief, content marketing is a style of marketing that is more focused on creating, publishing and then distributing content for a specific group of audience online. This form of marketing is basically used to attract prospects and then transform them into customers with the valuable and educational content that you are going to share about your business. These contents will raise the interest of the audience in your brand and they will eventually become your consumers.

Instead of a commercial approach to marketing, where you are basically offering a sales pitch to your customers telling them what they need to buy, content marketing helps the customer by telling them about the solution of the problem they are having, and helping them better their lives; simultaneously gaining the trust and loyalty of the customer, and creating a good rapport with them. The main idea is that through content marketing, the brand must share something valuable for something valuable in return.

Brief history:

Content marketing has been in use for a long time now. Whether we are talking about the publication by Johnson & Johnson in 1888, called “Modern Methods of Antiseptic Wound Treatment”, which was targeted towards doctors that used bandages, or in 1904, when Jell-O salesmen distributed cookbooks at every house that described the dessert as versatile, resulting in the sales rising to 1 million in two years, content marketing has been in use for many years. But recently it has been gaining new track due to the popularization of internet and blogs, and articles. Today we all consume a huge amount of content every day, so it is only smart to use this large consumption of content to market your brand.

How does it work?

When we are talking about content marketing, the word content takes the center stage. What is the content? Well, content can be anything. It can be a blog article, it can be a podcast, or a video, infographic, or an e-book or pdf. Anything that accomplishes the job of content marketing, which is to draw and engage the audience, can be called content. The use of this content depends on what kind of product you are trying to market. Surely you can’t create a podcast to market your brand of breakfast cereal. Which is why you need to take a closer look at who your target audience is going to be and what kind of content they indulge themselves in the most.

After learning briefly about content marketing, you might ask why to bother with so much, when you can easily just make a sales pitch and a good advertisement and reel in the consumers. The question is justified. In order to understand the answer to this, you need to understand how people these days make their decisions about all the products and services they choose to buy. Today we don’t just see an advert on tv or on the yellow pages and decide on buying. When it comes t the buying cycle, the first step we go through is recognizing the need. if we are tired of taking public transport, we would soon recognize that we are in need of a car. From there, we come to the second step, which is research. Once we realize that we need a car, we are going to go online and research about cars, which would be perfect for you. Once you have found out all about the different kinds of cars and their pros and cons, you are going to compare them to see which one fits you the best. And then finally, you are going to buy a car that is going to best suit your situation.

It is during the second and third stage of the buying cycle you would utilize the various car related content on the internet the most. This is where content marketing comes in. The various car companies and car dealers, by creating and publishing different car related content are going to reach you, the possible buyer. Once you go through their content, you would not only come to know more about cars but somehow start having a little trust in them and their service. And by building this trust, one of these car companies or dealerships are going to transform you into their customer.

So yes, at the end of the day, content marketing may sound very complicated, but it is very simple. By creating educational and valuable content, you attract and engage a target audience, who become the prospective customers for the product you are trying to sell.

The future of content marketing:

So, now that you have a basic knowledge of what content marketing is, it is time to understand what the future of content marketing is going to be.

Today content marketing is a strategy applied by every product that you see in your daily life. Whether a food brand or clothing, art supplies or medicine, every brand is using this strategy to bring in more and more customers to their brand. As a result, every day there are millions of blog posts being uploaded all around the globe. This number is only going up every day, and it will keep doing so.

The first generation of content marketers had it easy. But after plenty of years being in use, all the element of surprise and creativity has already been drained form content marketing. Today when you are writing an article for your new product, there is a fat enough possibility that someone somewhere has already written and published similar if not the same content. With the number of content being uploaded every day, it is almost impossible to come up with a unique and new approach to any topic. But sadly enough, that is exactly what you need to do if you want to keep using the strategy of content marketing effectively.

So how do you create new and refreshing content to make sure that your brand is something that everyone comes to? Make sure that the content that you are producing is more audience-centric, and not only that, but they feel connected to the content. If you are writing an article, then add some of your own experience into it. If you are making video content, then make sure that what the audience sees, they connect with. Using different techniques such as influencer marketing, where you get someone popular on social media to endorse your brand or interactive marketing through polls and quizzes where your audience gets to share their personal opinion with you are going to be few of the ways you can come out on the top as a content marketer in the future.

How to get more likes on Facebook Page and Posts

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facebook like

Today is the quickest way to make your Facebook page popular by advertising. All the people who want to pay attention to their Facebook profile as quickly as possible are paying money. This is done by the “Boost post” button given by Facebook. But it is not necessary that you can not promote Facebook without paying money.

So let us know about 20 tips that will bring engagement along with like on your Facebook page.

1. Set your target audience, till these do not work, you will not be able to grow and all your efforts will be lost.

2. Do not worry about the hashtags. Hashtags are for Twitter or Instagram. Hashtags on Facebook will not give you any big benefits.

3. Friends, if you think that you will only post about yourself and people like it, then this is wrong. Use the 80/20 rule here. Share 80% of others posts, and share 20% of your posts.

4. Make around 5 to 10 posts per day on your page. With this, your page will remain active and if you have less following, then posting it, again and again, will also make it grow.

5. Do not think that taking a paid tool is compulsory to promote your brand on Facebook. You can also promote your profile without these tools, so if your budget is tight then do not buy these tools.

6. Get Facebook traffic on Facebook only. Share videos, share images.

7. Interact with your followers. Whenever you comment on your post, like their comments, and reply to it if you need it. People like brands that interact with them.

8. Organize the contest on your Facebook page. This will give you user-generated content. And engagement on your page will also increase.

9. If you have a list of email subscribers, you can request them to like this facebook page in the mail. These people will be quite effective if they are known to you. But usually, in order to bring results, you will have to do some incentive offer in return.

10. Do not forget to put Facebook Like button on your website or blog. This will allow your website visitors to write your Facebook page very easily.

11. Create and share attractive images. You may also be able to get the help of social media graphics designing tools, where you will find very good templates for Facebook, you just have to do customization.

12. Place different types of posts to test. Always add the same type of post and you will not be able to grow. Experiment and then see what kind of posts your fans are more like.

13. Ask questions from your followers, take advice from them. In this way, you will get the most comments and engagement. And the more engagement, the more chances you have to grow your likes.

14. Invite your Facebook friends to this page Like.

15. Reuse your old content which has not been posted for a long time. I am not saying that posting the same post multiple times but you can use this approach every few months.

16. Get an idea of when your audience lives most online. Facebook keeps collecting a lot of statistics from different pages. You can also go to your post section and see in the graph that when your pages are the most online.

17. Whenever you want to do some tests or want to post a special post, please do it on Thursday or Friday as these 2 days get the highest engagement.

18. Open your competitor Facebook pages, and analyze them. See what kind of content they are posting, what time they are posting, etc.

19. Connect your other social media accounts to Facebook page. A lot of people have more social media than the following other social networks. By doing this, people from other networks will also be encouraged to like the Facebook page.

20. Share your Facebook updates in other social media networks, email broadcasts as well. This will improve traffic to your page.

What is Google Analytics and how to setup?

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google analytics

Google analytics is a very important tool for website owners and people who use it rightly can take great advantage.

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic With the help of Analytics, the website owner can get information from all the visitors coming to their website.

With this Google Analytics tool, we get a lot of information, which we use to increase our search engine ranking. That’s why everyone should install analytics on their website.

How to Install Google Analytics

For proper installation of Google Analytics, it has to follow 3 steps –

  1. Creating a Google Analytics Account
  2. Taking the Tracking Code.
  3. Adding Analytics tracking code to your website.

Step -1 – Sign Up to Google Analytics

First of all to create an account for Google Analytics services Signup from your google account at https://www.google.co.in/analytics/.

If you already have a Google account / Gmail account, you can sign up using it.

Google’s account service allows access to all Google accounts from a single user account to use all of the product.

In the signup process, you will have to fill basic information and website details. After that, you have to click on “Get Tracking ID”.

Step -2 – Add Your Website to Google Analytics

After clicking on “Get Tracking ID” in the earlier step, a code will be generated which you have to copy and paste on your website to verify your Google Analytics account, to begin analyzing the google analytics service user’s website.

Now login to your WordPress website and activate any plugin related to google analytics. If you have Yoast SEO plugin, you can also activate tracking through it. The plugin will be the option of Google Analytics tracking code. You have to save your Google analytics code by copying it and then your google analytics account will be activated.

Step -3 Analyse Your Website Traffic

Now you can log in to Google Analytics and analyze your website’s traffic and visitors based on various different factors.

Some Features of Google Analytics

Real-Time Audience Monitoring

Geographic data

Behavioural Data

Interest

Age Group

Traffic Source

Bounce Rate

New Visitors / Unique Visitors

Page Views

Hope Google analytics tutorial will be helpful to you.

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Top Digital Marketing Interview Questions and Answers

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Digital Marketing Interview Questions and Answers

1.) What do you know about Digital Marketing Course?

Sir, Digital Marketing is a part of Marketing. It basically depends on digital devices and internet. Digital Marketing is a process to get more branding, increase awareness, increase selling, promotion of products through digital devices like laptop, desktop, smartphones, tablets etc, or internet.  it involves techniques like,

SEM(Search Engine Marketing)

SEO(Search Engine Optimization)

SMM(Social Media Marketing)

Web Analytics

Email Marketing

Video Marketing and

Content Marketing

2.) What is SEO & why is it so important?

SEO stands for Search Engine Optimization. SEO is a technique to increase the quality of traffic to your website. This is possible through organic search engine results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites.

3.) What is responsive web design?

Responsive web design is a new approach for website design that allows web pages to display different types of devices, such as desktop, mobile, and tablet. This process helps me to compose a mix of flexible layouts, grids, images, and CSS (Cascading Style Sheets) to help with media queries.

4.) What are on-page and off-page optimization?

On page optimization makes websites stand out in search engine rankings. On-page, optimization is changes done on a live web page.

Off-page optimization is changes done to a website offline. These changes result in positive search engine rankings.

5.) What do you know about AMP?

AMP (Accelerated Mobile Pages) is a Google-friendly open-source library that provides a great opportunity to provide you with the flexibility, smooth, and easy to load web pages. AMP, I have been able to provide mobile-friendly web pages for publishers and marketers.

6.) What is a Search Engine?

A search engine is a web-based software system developed to find and search relevant information on the World Wide Web. Search engines usually respond to questions filed by users and give them a list of search results.

7.) What is Webmaster Tool?

Webmaster Tools (also called Google Search Console) is a free service from Google. These are some of the basic advantages of using webmasters.

a.)Free data indexing

b.)Crawl errors

c.)Search queries

d.)Back-links information

e.)Website malware errors

f.)XML sitemap

g.)Name of a few search engines.

The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

8.) What is the Spider / Crawlers?

Most search engines use spiders/crawlers to index your website. Spiders have hyperlinks to collect and search for textual and meta information in search engine databases.

9.) Mention some of the useful Digital Marketing tools?

Some of the useful digital marketing tools are,

SEMrush

Google Alert

Ahrefs

Alexa

Ubersuggest

Google Trends

Google Analytics

Submit Express Link Popularity

Open Site Explorer

Keyword discovery

Digital point keyword tracker

Favicon generator

Crazy egg heatmaps and

XML Sitemap Generator

Open Graph Generator

10.) How does crawler/spiders move from one website to another?

Crawlers/spiders follow links which take them from one website to another, and as such, they search for your relevant information.

11.) What is a Domain?

Domain Name or DNS (Domain Naming System) is a nomenclature that allows us to identify a website on the Internet. Talking about any website, all backgrounds are linked to some IP address. An IP address (Internet Protocol Address) is a numerical address that tells the browser where the website is located on the Internet.

12.) What are the areas to utilize your keywords to optimize website ranking?

For better ranking, you have to place keywords in the following,

Website Title

Meta tag

Website URL

Headings Tag

Web page content

Loading Speed and

Images Optimization

13.) What is robots.txt?

The robots.txt is a text file used to provide search engine crawlers instructions. These instructions are given for indexing and web page caching, domain, directory, or any file from the website.

14.) What is the domain extension?

.com (commercial)

.org (organization)

.net (network)

gov (government)

.edu (education)

.name (name)

.biz (business)

.info (information)

15.) Who is called “Bad Links”?

All the types of links given below are called bad links,

Spamming link from a blog

Link from a non-indexed website

Those links that have been purchased

link exchanges with links

Any link that has been manually taken from the online link directory

16.) What should one do to avoid the penalty?

Avoid stealing images or text from other domains

Don’t link to any other website with bad page rank

Avoid re-directing users to another web page through refresh meta-tags

Avoid using words like “link,” to hypertext and give a link to your website.

17.) What is Crawling?

Crawling or web crawling refers to an automated process through which search engines filter web pages for proper indexing.

Web crawlers go through web pages, search relevant keywords, hyperlinks, and content, and bring back information to the web server for indexing.

Since crawlers such as Google bots go through other linked pages on websites, companies make sitemaps for better access and navigation.

18.) How can PageRank of a page be increased?

Any page can be improved from PageRank backlinks building. Apart from this, SEO is also very important for the ranking of your page.

19.) Name some digital marketing channels?

Multiple channels promote digital marketing. Some multiple online marketing channels are,

Affiliated Marketing

Display Marketing

Email Marketing

Search Marketing

Social Marketing

Social Media

Social Networking

Online PR and

Video Advertising

What is Indexing?

Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates an index that includes specific words or searches terms and their locations.

20.) How can the loading time of a website be reduced?

The loading time of the website depends on some things.

How many images or videos?

Images are not optimized, that means image file size optimized for quality

HTTPs (Hypertext Transfer Protocol) can be used to reduce multiple requests by using CSS sprites.

Cache (data/files stored in your RAM) makes the Speed Reduce of your website. Keeping your cache clear is important for your website speed.

21.) What is PPC (Pay Per Click)?

The full name of PPC is pay per click. As the name suggests, pay per click means pay per click. It is an internet marketing model in which the advertising industry gives some funds for every click on the ad.

This is a method you can use to buy some Visitor for your blog, and you pay for the advertising company instead of that visit.

22.) Difference between Direct Marketing and Branding?

In Direct Marketing, I will target only those customers through which I can get sales. Direct Marketing is directly proportional to potential customers. In branding, I will try to figure out those ways through which I can get more branding. Like mass reaching, email marketing, etc.

23.) What is Remarketing?

Remarketing is a process to show ads again and again to the same customer who visited our website. It helps us to increase our branding. Google Adwords: Google Display Network use to create Remarketing ads.

24.) What is Off Page SEO?

Off-page, SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.

25.) What is On-Page SEO?

On-page, SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.

26.) What is a long tail keyword?

Long tail keywords are phrases containing over 3+ words that make search results highly specific.

27.) What is Canonical URL?

When using the CANONICAL TAG / URL in any website or blog, we tell Google’s search engine that the URL of our website or blog –

For example, most people would consider these the same URLs:

www.example.com
example.com/
www.example.com/index.html
example.com/home.asp

28.) What is Google Adwords?

“Adwords” is Google’s online advertising service, where advertisers pay money and Google advertises their business to the right people.

29.) What is SEO friendly URL?

First of all, we try to know what a URL. The URL is the part  of the Internet that is searched by typing in the address bar, for example

www.w3webschool.com

This is the whole URL for search engine optimization, so this part is very important, it is very important to make it correctly, whenever you write the URL it must be sure that

Your URL should have meaning.

It should be small, it does not have more than 2 -3 search terms and its length is more than 5 words.

30.) What is XML Sitemap?

XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

31.) What is Image Alt Text?

Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.

32.) What are the SEO Techniques?

There are two types of SEO techniques

  1. White Hat SEO
  2. Black Hat SEO

33.) What is SEO Keywords?

According to SEO Keywords, keywords are the word or phrase which is used to describe the web page content.

34.) What are the internal Links?

In website posts and web pages, we add links and other links to other web pages of your site, which are called internal links.

35.) What is keyword density?

This is the most important factor in SEO. You need to have percentages of keywords and phrases.

36.) What is LSI Keywords?

LSI Means (Latest Semantic Keywords)

37.) What is SEO Rankbrain?

RankBrain has an account for Artificial Intelligence (AI) system that helps Google to provide search queries via Google’s algorithm program.

38.) What is Bounce Rate?

Bounce rate is the number of visitors in the city that has a place to visit and return to the site. Simple words visitors spend time on your site.

If you want to become Digital Marketing Experts w3webschool Kolkata most trusted and low-cost Digital Marketing Training center in Kolkata feel fee call us for demo class before admission.

What is Google My Business? How to do your business online?

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Google My Business

Everything is online in today’s digital age, whether it is buying a vegetable or buying a TV fridge. Everything can be done in an online order. In such a situation, the person who was left behind in this race could not take his business much further.

Even small businessmen are in the race to do online business, some are promoting their business-related social media pages, so some websites have started attracting customers. A status symbol has also been made in your online presence today. People call your name trusted only when they see you on Google.

It is not necessary for everyone to have knowledge of Digital Marketing, nor does every person want to spend some money making the website. In this way, Google has given everyone an option as a Google My Business in which you can list your business and customers can easily find you online.

What is Google My Business?

If you understand Google My Business in easy terms, then it is a Google-launched tool that you can list your business online through which your customer can easily find you and information about you like – Contact Number, Address, Location is easily found. Along with this, you can also add some pictures related to your business and product video. If you have a website or page, you can also add it to it.

It also knows the names of Google local listings or Google business listings. It is a free tool that can be used by small, medium or large business in your NAP *

NAP Full Form

N – Name (Business, Shop or organization)

A – Physical Address

P – Phone Number

* Add the details online to Google Search and Map and manage them.

Benefits Of Google My Business

If your business gets verified on Google business, then NAP details along with information about customers about their products and services, and can also upload their shop, business, product image, and video.

1. You can reach more people than you can by staying offline.

2. People know about your business.

3. People know you and your product easily.

4. You can easily share a new product with a click in one click with customers.

5. With the help of this tool, you can also manage your business online as well as interact with customers.

6. If you have a business website, you can increase local traffic through Google My Business.

7. If you offer home delivery service then you can get an order from here via phone number.

How to register on Google My Business?

You do not need any special techniques or rocket science for Google Business Listing. You can do Google Business Listing only with the normal Google ID. For this, you have to search Google My Business on Google. After which you log in to your account.

After logging in, you will have a choice of Create a New List, which will give you details related to your business by clicking on it.

After giving all the details, you have to verify the account, which takes one to two weeks and a letter from Google is sent to your address which you have listed.

You must verify the account after which your business will be fully listed and will be called Reputated Business.

Step 1. Eligibility:

If you want to apply for Google My Business, then you should have NAP detail.

Business name

Physical Address – to which the electricity bill, postcard is coming.

Phone Number

If there are websites then we can also be added. If not then there is no problem even then.

Step.2 How to Apply?

If you have NAP detail, you can then apply it from Mobile by downloading the Google My Business App from the Play Store on the https://www.google.com/intl/en_in/business/ website. (After login to Gmail address)

Tips & Tricks

If you are serious about bringing your business online and are making every effort to reach customers, Google My Business as well as create a Facebook page and share some pictures related to their products from time to time.

Give your profile the name of your business.

Correct details such as Contact Number, Address, Location is very important.

If possible, share the timetable associated with your business for the convenience of customers, that is, at what time you are present and not at what time

How to get huge video ranking on Youtube and boost your traffic

About Us 

W3webschool is one of the leading and most innovative IT training schools in India, situated in the city of Kolkata – ‘the city of joy’. We provide end-to-end Digital marketing TrainingWeb designWeb Development, PHP, MySQL, SEOCMS Training

How to get huge video ranking on Youtube and boost your traffic

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youtube ranking

Youtube is the world’s second largest search engine after Google. So it is very important to get a high ranking on Youtube. Given billions of views per month on youtube, you get a good chance to get huge traffic from Youtube. However, there are basic points you need to keep in mind while creating, uploading and managing your video.

Here is how you can do it:

1. Longer videos win. Youtube considers total video view times as the most important factor while ranking it’s search results. So longer your video is compared with others, chances are your video will rank better.
2. Always add caption on your video, this will allow Google to figure out content of your video
3. Always use keywords in the title and description of your video
4. Also if your video has voice over, must use keywords you are targeting in those voiceovers to increase your ranking.

5. HD Quality wins – you can use your phone, but a nice HD video camera makes a big difference. If you’re recording your computer make sure you check the settings for optimal video + audio.

6. SAY Your Keyword – verbally saying your keyword a few times is like keyword density for videos. Say it naturally, don’t just say it to say it. Including partial matches is also good.

7. Get To The Point – edit out ALL unnecessary pauses (I use Screencast-O-Matic) and be concise. I am super picky about this and noticed a huge difference in my video’s engagement.

8. Cards – cards are the little I (information) button. These can link to related videos, an associated website, polls, donations, or another YouTube channel. They are mobile-friendly (unlike Youtube’s outdated annotations) and you can add them in YouTube’s video manager.

9.Upload The Video With Your Keyword As The File Name

10. Write a Long Description With Keywords, Timestamps, Links : 
Long descriptions are great for Youtube video SEO and give you a place to add timestamps, useful links, and an overall summary. The text is super important for ranking any type of content.

What is the Domain Authority and what is the use of it?

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Domain Authority

Friends, today we will tell you, What is domain Authority and why is important? If you are a blogger then today’s post can be very beneficial for you. Thousands of websites and blogs open every day in the internet world and think that they will soon become a Famous brand, but due to lack of high ranking in the search engine, traffic does not come to the blog and the blog is not Famous. Get it for one reason for this is that the DA (domain authority)

What is Domain Authority?

In fact, the DA (domain authority) is the measurement of the domain of a website or blog that Moz company has developed. It depends on domain age, backlink quality, and content quality and quantity on that domain. Enhancing domain authority for SEO is very important. Because it affects rankings in the search engine. By increasing the DA, high ranking can be achieved in the search engine.

DA of different websites is also different. The DA of the new website or blog is very less initially. And as the content and backlinks on the website increase, the DA of the website also increases. But only one website can get DA 100.

How to check the Domain Authority?

There are many tools on the internet that allow you to check the DA of your blog or website. But you can check your website’s DA using https://moz.com/researchtools/ose/ this tool. As soon as you open it, an input box will appear for the domain to be copied on it, by typing your domain on it, this will show the DA and page authority of your domain.

The Moz system checks the 40 Factor to give any website ranking, such as what the backlinks of the website are. And what kind of content is there on the website and how many contents it is and it ranking the website on the basis of those 40 factors.

The DA of any website does not remain stable, it either grows or decreases. If this is increasing then it is a good thing for your website, but if it is flowing it is a very bad sign and it is best to find out the reasons and remove it.

How to increase the website/blog’s domain authority?

  1. The domain authority of the page has been dependent on many instances. And increasing your blog’s DA means that the search engine gets high traffic to get more traffic.

2. The website that opens quickly in the browser. That is the website or blog that has less page load time. His DA is always high. That’s why the blog’s page load time should always be remembered that it has remained minimal.

3. Social media is proving to be useful in every field today. Publishing website content on social media gives referral traffic to the website. And it increases the website’s brand value. This is a very good way to reach more visitors than ever and to reach your information more and more people. The more followers there are, the more domain authority will be.

4. One way of hiring domain authority is to get backlinks from a good website. Due to high PR backlinks, domain authority can be hiked. And this also increases page authority.

5. Whenever you write a new article, it also gives a link to the old article on the high ranking of the blog. This will make the bounce rate of the blog work and the domain authority will become too high. From this, visitors will go from new articles to old articles too. By which the bounce rate will decrease. And more visitors will come to the article.

6. Comment on the other blog related to the topic of your blog. And get there follow backlinks from there. It also increases the traffic of the website and its domain authority also increases. Join two to three forums and also tell the people about their blogs on the spot and fix their problems. From there also traffic will go on your website and start.

7. Write a guest post on another blog related to your blog topic and you can get do-follow backlinks from that website. But before writing a guest post, check that website’s domain authority and page authority. Never write a guest post at the site of low DA.

Conclusion

Domain Authority means that if you create backlinks of good quality for your blog and share your article on social media, along with it, if you also comment on other blogs, then your blog’s domain authority Starts growing.

PHP vs Python Know Which Programming Language is the Best

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PHP vs Python

Friends, you must know how many personal blogs are available on the Internet. So you have wondered why these websites are on the internet why a person makes these websites. So now I tell you why these websites are on the Internet, there is a direct reason to make money, yes, friends, money. You must know about Facebook, Amazon, Flipkart, Snapdeal etc., so where is the money from which to earn money directly from the websites.

And these websites are not ready like this, but they have to use a lot of programming language such as PHP, Html, Python etc. – So let us now know what is PHP or Python?

What Is PHP

The complete form of PHP is Hypertext Preprocessor. This is an Open Source, Server-Side Scripting Language, which means that whenever you create a website, you need an Open Source Server for hosting the website. Now the question arises in your mind why we use PHP. So let me tell you that PHP, which is a Server-Side Scripting Language, generates Dynamic Web-pages.

If you run the Internet, you will know that there are two types of websites on the Internet.

  1. Static Website
  2. Dynamic Website

What is Python

Python is a programming language with the help of which we can create or write any program on the computer and it is a language that is used by General Purposes i.e. you have to create a specific application then you can use Python.

Python Language is an Interpreted Language Now you must be wondering what is this Interpreted Language? Actually, the Interpreted Language is a language where our written line of work is line by line i.e. Step by Step.

Python Language is a High-Level Language that means it is like an English which everyone can read. So, friends, I hope you have got a little knowledge about Python

Difference between PHP vs Python:

#1 Popularity

If we talk about popularity then PHP is more popular than Python.

#2 Readability

If we talk about readability, Python is much more readable than PHP, because Python’s programs are very understandable, but PHP’s programs are a bit tricky.

#3 Security

If we talk about security then Python is much more secure than PHP.

#4 Functional Programming

If we talk about Functional Programming then Python Language supports Functional Programming, but PHP is not at all like this.

#5 Performance

If we talk about performance, then PHP’s performance is much more than Python because PHP’s program is executed at once, but Python’s Program Line by Line Execute, and this is why its performance is less than PHP.

11 Bad SEO Techniques to Always Avoid

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Bad SEO Techniques

SEO content is a great way to increase your website traffic but proper SEO is very important.

Bad SEO techniques can immerse your website or blog. It continually affects your web page, search ranking, traffic, and conversions, and your page appears in the fourth or fifth page of Google search result. Today in this article we will share bad SEO tactics that can affect your search visibility.

Bad SEO Techniques You Should Stop Using

1. Using Target Keyword without Variations

This is often done by many bloggers who use only one target keyword in their blog posts. But this is absolutely wrong.

Use Target Keyword with Variations in the blog post. This SEO technique helps your content get top rank in search result.

Search engines use target keywords, related terms, keyword variations, and synonyms to understand your page topic.

If you want to add good keyword variations to your content, then use this kind of method,

Go to Google

 Type your target keyword

Scroll through the search result, here you will see the best keywords related to Target keywords.

You Can also use Keyword Tools

  • Google Keyword Planner
  • Google Trends
  • Keywords Everywhere
  • Ubersuggest
  • Ahrefs

2. Short Blog Posts
Short content Google does not perform well in search results. But if you think that small content can increase your search ranking then you are thinking wrong.
Google looks at the small content as thin and underdeveloped content.
Google does not value the small content and looks at the lack of quality in such content. Also thinks that it can not solve the reader’s problem.
It also reduces user engagement and site ranking. But some short-form content performs very well in the search engine.

3. Duplicate Content
This is the most common mistake by a website owner or a blogger. Duplicate content matches the same or one other content. If you fix duplicate content, SEO will be greatly improved.

Google likes fresh content and it provides a good rank for fresh and unique content.

Google has made an article share to deal with duplicate content. In addition, Yoast has also shared a good article on duplicate content.
If you publish duplicate content on your blog, then you are submitting cockroaches for your blog.

4. Over Optimizing Content
Content optimizing is very important, but over optimization makes your content unusable. Google does not rank such content anytime.

There are many bloggers who over-optimized content to create SEO content that is against the Google search engine.

Therefore, when you write SEO content, take care of both human readability and search engines.

5. Keyword Stuffing
It is very important to include keywords in the content. But if you add keywords to your content everywhere and think that your search rank will increase, then you are absolutely wrong.

The increased use of keywords creates your content as spammy content, which is related to bad SEO techniques.

Keyword stuffing or overusing keywords do not boost content ranking, it makes your content unnatural and useless for the user.

6. Buying backlinks for the site
If you buy backlinks, this refers to bad SEO tactics and you may have to face Google Penalty because such backlinks include low quality and pornographic sites links.

Always create backlinks from relevant and well-ranking Websites. If you create bad and low-quality backlinks for your site, it can badly damage your SEO performance.

7. Forget Fast and Mobile-Friendly Experience
No one likes to go on the slow loading website.

SEO is not limited to content and keywords only. It also depends on performance and design. Google and other search engines prefer fast loading and mobile-friendly sites for better user experience.

This is the reason that fast loading and mobile-friendly sites are an important Google ranking factor.

8. Using Non-SEO Friendly URLs
If you use non-SEO friendly and longer URLs for your blog posts, then it affects your SEO optimized content.

Make your blog post URLs short and targeted with targeted keywords.

Always avoid such URLs,

http://justbrightme.com/p=123

http://mywebsite.com/5/10/17/category=SEO/

Always use this type of URL

http://mywebsite.com/page-seo-techniques/

9. Ignoring Keyword Research
SEO is based entirely on Keyword Research.

Keyword research boosts your traffic and makes your content more SEO friendly. Therefore, before writing an article, do keyword research for it.

But there are many new bloggers who do not research Keyword and this is a bad SEO content tactics.

10. Title Tags & Meta Descriptions Not Optimizing
If you do not optimize Title Tags & Meta Descriptions you lose an opportunity to further improve your content capacity.

When search engines bot your content for crawling, they first see your Title Tags & Meta Descriptions. If you optimize it properly then it will perform well in the search engine.

11. Regularly not publish content
If you do not publish posts regularly on your blog or website, then you can not get a good result in Google search.

Therefore, if you want to get more traffic than search results, then you need to regularly publish content. Bloggers who regularly publish content, get good traffic from the search engine.

Also, Read

What is SEO?

What is SEO?

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what is seo

Before discussing On Page SEO, Let’s we know what is SEO.

What is SEO?

SEO stands for Search Engine Optimization. It is the procedure of optimizing rank of a website or its web pages on Search Engine Result Pages (SERPs) by applying some SEO factor techniques and using some SEO tools free or paid.

Types of SEO…

 There are two types of SEO

 1) On Page SEO

 2) Off page SEO 

But in this blog, we know only On Page SEO.

What is On-Page SEO?

On-page SEO is the process of raising the rank of web pages in order to rank better and gain more visitor in search engines. On-page SEO refers both the HTML source codes and contents of web pages that can be improved.

 On Page SEO directs to factors that have a direct effect on webpage or website. Those factors are managed by coding on our webpage.

 On Page SEO includes the following factors-

1) Meta Title:

It is an HTML code that is shown on Search Engine Result Pages (SERPs) as a clickable, blue headline of a web page for the given result. Google recommended us that Meta Title is between 60 – 70 characters which include primary and Secondary keyword.

   Code Sample:

  <head>

  <title>Title of Page</title>

  </head>

2) Meta Description:

Meta Description is an HTML attribute that is displayed on Search Engine Result Pages (SERPs) below the URL of that page. It should be between 150 – 160 characters which include primary and Secondary keyword.

 Code Sample:

       <head>

      <meta name=”description” content=”Contents of your page “>

      </head>

3) Alt Tag:

The alt tag is also called an alternative text, alt attribute, alt description are used within the HTML code of an image to describe the appearance as the name of the primary keyword.

 Code Sample:

   <img src=”download.jpg” alt=”On Page SEO”>

4) URL Structure:

It makes sure that URL should be hierarchy form. URL should not contain _, 0-9 etc.

Example:

http://movies.com/bollywood-movies/robot2.0

It is SEO friendly.

But

http://movies.com/bollywood_movies/ro77523245

It is not SEO friendly.

5) Header Tag:

Header tags are an important factor for on-page SEO because those are used to express to the search engines that what your website is about. Search engines identify the copy in our header tag starts with h1 is more important than other parts.

The importance of header tag is down through to the h2, h3 and so on. Those tags help to support the overall theme or purpose of our web page.

  Code Sample:  

  <h1>Header Tag</h1>

  <h2>Header Tag</h2>

  <h3>Header Tag</h3>

  <h4>Header Tag</h4>

  <h5>Header Tag</h5>

  <h6>Header Tag</h6>

6) Keyword Density:

Keyword density is calculated as how much a keyword or keyword phrase displays in a web page compared to the total number of words in the page.

    If you use a keyword or keyword phrase 10 times and your total word in a web page is 500, then keyword density is = {(10/500)*100} % =2%

   The keyword density should be 2 – 5%. If you use a keyword or keyword phrase too many times, then you are penalized for “Spamming” or “Keyword Stuffing”.

7) Robots.txt:

Robots.txt is a text file that is used to tell the search engine that which page we want to crawl and which page want to not crawl.

Check Robots.txt-

https://www.mywebsite.com/robots.txt

Code Sample:

User-agent: *

Disallow:/wp-admin/

Disallow:/wp-includes/

8) Sitemap:

The sitemap is an XML or HTML file that contains URL of all web pages of a website. It is to be uploaded for tells the Search Engine to crawl that web pages.

Check Sitemap.xml-

https://wwwmywebsite.com/sitemap_index.xml

URL                                                                             Images                                               Last Mod.

https://www.mywebsite.com/                                      0

https://www.mywebsite.com/drupal/                        0                                       2016-05-26 02:05 +00:00

https://www.mywebsite.com/joomla/                        0                                       2016-05-26 02:12 +00:00

https://www.mywebsite.com/placement/                 0                                        2016-05-26 02:13 +00:00

https://www.mywebsite.com/magento/                    2                                        2016-05-26 02:16 +00:00

9) Canonicals:

A Canonical Tag is used to tell the Search Engine that which version of URL we want to display on Search Results.

Let I have a website www.mywebsite.com

If someone searches on of following-

  1. mywebsite.com
  2. http://mywebsite.com
  • https://mywebsite.com
  1. http://www.mywebsite.com
  2. https://mywebsite.com

 On all of the above search, only one URL should open. If your website opens all of separate URL, even though all open your home page, Search Engine may penalize you for Copyright.

Code Sample:

<link rel=”canonical” href=”https://www.mywebsite.com”>

10) Internal or External Link:

An internal or external link is a type of hyperlink on a page to another page, it may be the same or another website. If the destination is within the same website then the link is internal link otherwise external link.

11) Do follow and No follow Link:

Do follow links will pass Page Rank. It is extremely recommended by Search Engines.

Code Sample:

<a href=”https://www.mywebsite.com”>Text of link</a>

No follow links will not pass Page Rank. It isn’t recommended by Search Engines. But to get balanced you have to give No follow links.

Code Sample:

<a href=”https://www.mywebsite.com” rel=”nofollow”> Text of link</a>

Ultimate Guide To Google Ranking Factors in 2019

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Google Ranking Factors

The Google search engine has become smarter than ever before. If you want to move your website or blog to the top in Google search result, you have to follow the latest SEO and Google ranking factors.

However, when Google ranks a page, it uses a lot of ranking factors.

But what is that?

Here, we have created a complete list of Google Ranking Factors, which can easily take your website or blog to a new height.

So, let’s start …

HTTPS

Google announced in August 2014 that HTTPS (SSL Certificate) will be considered as a Ranking factor.

In August 2017, Google Chrome began marking those sites as Insecure, which did not use HTTPS.

So it indicates that Google is now doing HTTPS as a Ranking factor, and the sites which HTTPS will use will rank well in the search engine.

Mobile-Friendliness

Today’s era is from a smartphone, and more than half of the search is from a smartphone.

Therefore, Google took the first step to improve mobile-friendly search results. And finally, mobile-friendliness offered as Google ranking factors.

To determine if your site is mobile-friendly or not, Google has also developed a Mobile-friendly Testing Tool.

Domain Age

Google’s Matt Cutts has confirmed this video.

The difference between the year and the six-month-old domain is not really so great.

Domain age is only seen for new websites because they can be spam sites or it is only developed to spread spam.

Domain registration length

One Google patent tells that

Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain

Heading Tags

The H1 tag helps the search engine find out what your page or post is about.

However, Google tells about John Mueller H2 tags H3

These heading tags in HTML help us to understand the structure of the page.

Note: H1 tags help boost your Google ranking. But keep in mind that does not fill your entire content with the H1 tag.

Loading speed

Google uses website loading speed as Google ranking factors to give a better user experience to its users. If your site’s loading speed is very good, then Google will give your content top rank.

Apart from this, users will also like to visit your site.

Breadcrumb

Breadcrumb helps users know where they are on your site, as well as help search engines understand your site’s structure. In an article, we told you how to add breadcrumbs to the WordPress site.

Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.

SEO Friendly URLs

The search engine uses your content’s title, meta description, and URL to determine what the content is about. Make your URLs short and meaningful. Also be sure to add Target keywords to it.

Always use SEO Friendly URLs

https://www.w3webschool.com/advanced-seo/

Always avoid such URLs

https://www.w3webschool.com/?p=12344

https://www.w3webschool.com/advanced_seo/

Backlinks

Backlinks is a very old Google ranking factor that Google uses to rank content. Backlinks can make a big difference in your Google search ranking. It can take your ranking up to a new height or bring it down overnight.

Backlinks are very important to increase domain authority, Google website ranking, and website traffic.

If you create bad backlinks for your site, these backlinks can badly hurt your website ranking. So always create high-quality backlinks for your website or blog.

Quality content

This is the most important factor in Google Ranking Factors. No matter how good SEO or why you do not, your content will not be able to rank in Google.

Simply put, if you do not write informative blog posts on your site, then you are doing garbage on your blog and nothing else.

Always try writing unique and quality content. In addition, your content should be interesting and Evergreen.

Content Length

Compared to small content, Long Content receives better rank in search engine. To understand better, you can read this article on Search Engine Land – The SEO and User Science Behind Long-Form Content

If you write short posts on your blog, your post should be at least 1000 words long, without nonsense.

Keyword Research

Along with good content, you should also come across keyword research. Without keyword research, you can not get top rank in Google or any search engine. This is an important part of SEO.

Keyword research is not a difficult task. There are many great tools and websites that you can use to find the best keywords. Always choose Low Competition, High Searches, and Long Tail Keyword for your content.

Meta Description

Meta description technology is not a Google ranking factor. But it plays an important role in increasing Click Through Rate (CTR) on your content.

However, Google generally allows writing 300 characters for Meta Descriptions.

Starts Title with Keyword

According to SEO, a title that begins with a keyword gets a better rank in the search engine. Also, the length of the title should be 50-60 characters.

Use ALT Tag

Google does not have the ability to read images, crawls alt tag to know what the image is about. That’s why you should use the Meaningful name in your image.

Alt text works as anchor text for images.

Grammar and Spelling

Proper grammar and Spelling improve your article quality? Matt Cutts has a video on it which is telling, whether it is important or not.

Use Media

If you use media (images, video, and infographic) in your content, it makes your content even more useful and engaging.

Simply put, a media can interpret 1000 words.

Regular Post

If you publish posts on your blog regularly, then both your ranking and reader will increase. But your content should be informative and useful.

Internal Links

Internal liking provides both relevant search engines and users with relevant information about your content.

If you use internal linking, it makes your post even more informative. In addition, visitors spend more time on your site, which reduces the bounce rate. Google also treats your content as quality content.

Best WordPress SEO Plugin for WordPress 2019

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SEO Plugin for WordPress

Are you looking for the best WordPress SEO plugin for your WordPress site?

Here we list some of the best WordPress SEO plugins, with the help of which you can easily improve your website SEO and get a higher rank and more visitor in search engines.

Well, you all know that what is SEO?  SEO is extremely important for any website and if you optimize your site SEO well, then you can get lots of traffic from the search engine. But if your website or blog is on WordPress platform, then here are some of the best WordPress SEO plugins you can optimize SEO by installing on your blog or website and get good organic traffic from Google search engine.

WordPress is considered the best SEO friendly content management system, because it makes your site optimizing process easier.

1. Yoast SEO

Yoast SEO plugin is the best free WordPress plugin to improve SEO. Yoast SEO free and paid version is available. With Yoast SEO, you can optimize your site well for Search engines. Yoast SEO plugin can be installed and activated by visiting the WordPress plugin page. Yoast SEO Plugin provides a solid toolset for your WordPress site,

 

    • You can add Meta description to the homepage.
    • You can add Meta description in a single post or page.
    • Can add meta description for social sharing.
    • Edit your Robots.txt and .htaccess file.
    • Create a sitemap for your site.
    • and many more.

2. All In One SEO

This is the alternative of Yoast WordPress SEO plugin. You can download All In One SEO Pack plugin by visiting the WordPress plugin page. Additionally, it provides an on-page setting which makes it easy to set up. All In One SEO Pack offers you all the features like Yoast WordPress SEO plugin.

3. WP Meta SEO

WP Meta SEO comes with many useful features and functionalities that help make your content SEO friendly.

WP Meta SEO‘s Dashboard SEO overview provides what is optimized for your site SEO. It displays percentage score for permalinks, meta title, meta description, wrongly resized images, image metadata, new or updated content, link titles and 404 error pages.

4. SEOPressor

SEOPressor is a premium WordPress SEO plugin. This covers all issues related to SEO on your site. SEOPressor allows you to Optimize 3 Keywords

For Beginners, SEOPressor not only ensures that the content is keyword-rich but also ensures the right places of the keyword and the right frequency. It also has an “over-optimization” warning tool that helps you know that you are not violating Google Webmaster Guidelines.

5. SEO SQUIRRLY

Squirrly SEO is for non-SEO experts who help to ensure that your content is optimized well for both search engines and readers.

Squirrly SEO helps you write SEO friendly and human-friendly content, and when you provide great content to your readers, your Google ranking is improved.

It has also been recommended by Neil Patel, which is a co-founder of Kissmetrics and Crazy Egg, besides Brian Dean and more than 100 content marketing experts are recommended.

6. Premium SEO Pack

Premium SEO Pack is a premium WordPress SEO Plugin. Using it you can optimize your site for SEO in minutes. There is a compressed CSS and JS feature, which helps improve your website loading speed.

If you want to use this WordPress SEO plugin on your blog or website then you will have to spend at least $ 44. This plugin has many SEO features that can help boost your website SEO.

7. SmartCrawl

SmartCrawl is another premium SEO optimization plugin that has been developed by WPMUDEV. It helps boost your PageRank and traffic. SmartCrawl has all the SEO features that are needed for your WordPress site – one-click setup, keyword auto-linking, sitemap generator, improved social sharing, content analyzer, and regular scans and reports.

8. Praison SEO

This is a simple and powerful WordPress SEO plugin. It has been developed by Mervin Praison. The setup of Praison SEO is very easy and it is perfect for beginners and advanced users.

Features

        • Meta Description Optimization
        • Title Optimization
        • Google Analytics Integration
        • Google Authorship Integration
        • Canonical URL
        • No, Follow, No Index Settings
        • XML Sitemap
        • Breadcrumbs
        • Google Webmaster Tools Verification

9. Rank Math

Recently, MyThemeShop has launched Brand New Rank Math SEO plugin for the WordPress user. You can download it for free. It offers dozens of SEO features to optimize your website content.

Here we have told you about many WordPress SEO plugins and you can use any one of them to use on your blog but in all these Yoast SEO and All in one SEO Pack are very popular.