Website SEO Google Ranking Factors 2019

April 16, 2019 Published by: Shaheel Khan

Reading Time: 8 minutes

Top ranking in Google Your site is a Signal of Success. According to a survey, the site ranked on Google’s first page receives 90% of the traffic.

Today in this article, I will tell you how to improve the Google Ranking of the website.

How to Improve Website Google Ranking

You can not buy rankings for your website, but there are some strategies that help you get a top rank in Google search. These strategies do not apply to Google only. It also applies to all major search engines.

Publish Unique & Quality Content

Always publish Unique & Quality Content on your blog. Because this is the first and most important step to rank higher in Google search results.
Also, pay attention to the length of the content. It matters a lot in search engines. Compared to the short content, Long content ranks better in search engines.
But keep one thing in mind, do not write nonsense to increase the length of your content.

Make High-Quality Backlinks

Backlinks are one of the Google ranking factors. High-quality backlinks can make huge changes in your website search engine ranking. It also helps in increasing Domain Authority.

But bad/spammy/ buy / low-quality backlinks can cause great harm to your website ranking.

If you want to increase Google ranking for free, always try to create high-quality backlinks. 100 Quality Backlinks are equal to 1000 low-quality backlinks.

Improve Your Website Loading Speed

Google is using Page Speed as a ranking factor. If your site takes more time to load, your site will not be able to get a good rank in Google search results. Apart from this, Visitors do not even like to go to the Slow loading site.

Fast loading website affects both ranking and user experience and Google ranks well in search.

Website Loading Speed To Repair Quick Tips

1. Upgrade to PHP 7.2
2. Optimize your image size</strong
3. Keep only useful plugins
4. Delete unwanted media
5. Minify CSS and JS Files
6. Use the best Cache plugin
7. Minimize Redirects
8. Use a good web host

Best SEO Tools in 2019

Make your site Mobile Friendly

The number of mobile users has increased a lot and it has completely dominated the desktop search. This is the reason that Google is using Mobile Friendliness as a ranking factor to improve the mobile user experience.
So make sure your site is mobile friendly. For this, you can use the Mobile Testing Tool. It has been developed by Google. If your site is not mobile friendly, then you need to install a Responsive WordPress theme on your site or you need to talk to your developer.

Also, keep your site’s design clean and simple. The design of the site creates a good impression on users.

Do On-Page SEO Well

On Page SEO is one of the most important parts of SEO. This greatly improves your website’s Google Ranking.

1. Focus on content quality
2. Optimize your title
3. Try writing content as lengthy
4. Create SEO Friendly URLs for your blog posts
5. Research Keyword Before Posting
6. Use Long Tail Keywords for Your Article
7. Use Proper name and ALT Tag for your images
8. Avoid Keyword Stuffing
9. Make your site Mobile Friendly
10. Add Your Focus Keywords to the First 100 Words
11. Improve your site’s Loading Speed
12. Optimize Meta Descriptions
13. Use the appropriate Heading tags
14. Regularly Write Fresh and New Posts
15. Fix Broken Links in Your Content
16. Internal Linking
17. Use Related Keywords in the content
18. Use Nofollow Tag for Affiliate Links and Untrusted Links
19. Use Outbound Links (External Link)
20. Use the Social Sharing Buttons
21. Use Modifiers Word (“2019”, “best”, “guide”, “checklist”, “fast” and “review”) in your title
22. Use Images and Video in your posts
23. Keep your site clean and simple

Move your site to HTTPS

HTTPS is also one of Google ranking factors. When Google ranks a page, it uses https as the Ranking factors.

Therefore, to rank higher in Google, migrate your site to https. Here is a guide on WPBeginner

How to Easily Move WordPress from HTTP to HTTPS (Beginner’s Guide)

Research Keyword

Keyword research is very important to get a better rank in Google search results.

If you publish unique and very useful articles on your blog but do not do Keyword Research, then your site will not rank higher in Google search results.

Keyword Research is not a difficult task. There are many great tools and websites that can help you find the best keywords.

But one thing, if your blog or website is brand new, then use long-tail keywords for your content. Long-tail keywords play an important role in increasing your Google ranking. They are highly targeted. In addition, help increase your organic traffic on your website.

What are Keywords and How to do Keyword Research?

Benefits of using long-tail keywords:

Less competition

Better conversion rates.

Improve website search ranking.

Improve organic traffic.

Internal Linking

When you link the old article to your new article, it is called Internal Linking. There are many benefits to this,

The links pass the juice.

Increases page views.

Bounce reduces the rate.

Make your content more informative and user-friendly.

Helps crawl your site better

Your website improves SEO

Internal Linking provides relevant information to search engines and visitors.

Use External Links in your content

This technique makes your content even more useful for visitors. In addition, it helps to better understand the search engine about what your content is about.

When you add External Links to your content, you have to take care of a lot of things – that site should be relayed from your site, that site should not be spam, its DA and PA should also be good.

Make your URLs SEO Friendly

Always create an SEO Friendly URL for your blog post. It helps to understand the search engine – what is your blog post about?

Try to make your URL short and readable. And also use your target keyword in it.

Quick Tips for Creating SEO Friendly URLs

Make your URL short and readable.

Add your target keyword.

Remove Stop words.

Do not add the extra word.

Optimize Your Images

Use proper names and ALT tags for your images. Your images will be able to get a good rank in search results, as well as increase traffic.

In addition, if you use a lot of images on your blog or website, before uploading them,

resize and compress This reduces your image size and improves the loading speed of your site.

Use images and video

Use the media (video and image) in your content. This makes your content more attractive and useful, and while reading it Visitor Bore is not there.

If you want to keep the visitor on your blog for a long time, then you should use Images and Video in your articles.

Fix Broken Links

Broken links (404 not found) affect both ranking and user experience. If there are too many broken links on your site, then Google will crawl your site. The search engine (Google) understands website owners do not maintain the site well.

Also, when the visitor goes to any site on which the number of broken links is very high, then they do not like to go back to that site.

WordPress.org has many free Broken Link Checker plugins that help you to easily fix Broken links on your blog.

Increase your site’s Domain Authority

Domain Authority (DA) is a metric that reflects your site’s reputation. It has been developed by Moz. The Higher domain authority site gets a good rank in Google search results.

Domain Authority is built on a scale of 1 to 100. You can check your site’s DA MOZ free tool, Open Site Explorer.

Quick Tips to Increase Domain Authority

Publish quality content.

On-Page SEO – DA plays an important role in enhancing

Internal linking.

Make high-quality backlinks

Remove Bad Links.

Be patient and let your domain be old.

Buy Good Web Hosting

Good website hosting is very important to increase website ranking and traffic. If you make a mistake in choosing a web hosting, then it will affect Google ranking and traffic too much. Your website will be mostly in downtime and your site will load very slowly.

What is the Domain Authority and what is the use of it?

Use SEO Friendly Framework

Use SEO friendly theme on your site. SEO friendly theme also plays an important role in improving website ranking.

Since all WordPress are not SEO friendly and their coding is not good either. If you choose the wrong theme for your site, then it affects both your loading speed and SEO.

Update your old post

Update your old post. This will make Google more like your site and rank better in search results.

When you update your content, use the new image and video in it. This makes your old post new. After updating the post, ask the search engine (Google) to crawl it again.

Use Cache Plugin

The Cache plugin for any WordPress site is a very essential plugin. The main goal of the Cache plugin is to improve the user experience by improving your website loading speed. This makes your site super fast and reduces the load on your server.

A lot of Caching plugins are available in WordPress.org. But W3 Total Cache is the best plugin in all of the

page caching, browser caching, object caching, database caching and minification. It’s alternative you can use the WP Super Cache plugin.

Use CDN

CDN improves forums on your site It creates a Cache version of your site on its servers and serves users through the servers that are closest to the user’s locations. This reduces your server load and improves the website loading speed.

There are lots of CDN services available in the market. Currently, I use CloudFlare on my site. This is a very popular CDN service.

Use Nofollow Tag for Affiliate Links and Untrusted Links

Affiliate Links /untrusted/spammy links can harm your website ranking. If you add Affiliate Links and Untrusted Links to your content, use the rel = “nofollow” tag.

You can use Ultimate Nofollow plugin for this. This plugin gives you full control over the rel = “nofollow” tag.

In addition, if you use the plugin to manage your Affiliate Links, you can easily set a No-Follow tag for your Affiliate Links.

Share your content on social media sites

In this competitive market, we can not wait for the visitor to come to the blog, we have to deliver our content to him. So share your site as much as you can.

Apart from this, we can take advantage of the social media site. There are so many social networking sites where people spend more time on their own.

Facebook

Twitter

Pinterest

Instagram

LinkedIn

Create a Sitemap and submit it to Google Search Console

The sitemap helps to crawl your website/blog better.

If you are using Yoast SEO or Jetpack on your site, they allow you to easily create XML Sitemaps.

to improve google ranking

After creating your Sitemap, submit it to Google Search Console.

Publish Daily Fresh and New Posts

Google best ranks those blogs that regularly publish fresh and new posts. This increases both Google ranking and blog readers. But your content should be informative and useful. Readers like to read those blogs every day, publishing content with new-new and unique ideas.

If you publish 4 posts a week but do not publish anything next week, then this strategy is worse than publishing two posts a week.

Track Latest Google Algorithms

It’s very important to keep an eye on Google’s latest Algorithms. If you ignore the latest Google Algorithms, you will not be able to achieve success in blogging. There are many blogs that were getting lots of traffic from Google search result. But after the Google Algorithms update, their traffic and rankings were reduced dramatically.

Conclusion

The strategies I told you here will help you improve your Google ranking 100%. But you can not boost your website ranking overnight. This is a long time process. You have to be a little patience in this.

But keep in mind one thing Quality content is very important. If you use all of these techniques on your site but do not pay attention to quality content, then all your efforts are useless. Google will not rank your content well in search results.

Source : JUST BRIGHT ME

Blogging

What is Long tail keywords? How to search Long tail keywords

April 10, 2019 Published by: Shaheel Khan

Reading Time: 5 minutes

What are the Long-Tail keywords?

Long tail keywords are Keyword phrases that contain 4 or more words.

“How to Create a Website on WordPress” is a good example of a long-tail keyword.

When you optimize your site with such keywords, you get a good result and competition is also very low on such keywords.

Long-Tail vs Short-Tail

Short phrases spoken by less than three words are called short tail keywords.

“How to Create a Website” is a good example of short tail keywords.

The search volume of Short-tail Keywords is much higher than the Long tail keywords.

In this case, if you are thinking of targeting your site with short tail keywords, then stay awake. Here are some things you need to know.

Suppose a user has to create a website on WordPress and he searches Google “how to create a website” which is a short tail keyword, then Google has made a website about various platforms (WordPress, Joomla, Drupal, Blogger, etc.) The search result will show.

Clearly, Short tail keywords do not provide accurate search results. At the same time competition is also very high.

But when you optimize your content with long tail keyword, “How to Create a Website on WordPress” increases the likelihood of your site coming in search results. The most important thing is that these rank well in SERPs due to this low competition.

So instead of optimizing your site and looking for a more organic short tail, please replace this with long tail keywords (How to create a website on WordPress).

Long-Tail Keywords Benefits of Using

There are many benefits to using long tail keywords. What I said above is not enough.

Do you know more than half the search is done by Long tail keywords? Even if you have to search for something, then you can use long tail keywords.

If you do not want to lose traffic for your website or blog, then use long tail keywords.

Here are some more benefits below:

Rank is easy

Long tail keywords are easily ranked in search engines. There is a lot of competition on head keywords. But due to low competition on long tail keywords, they rank well in the search engine.

Helps in achieving Target Traffic

Long tail keywords are descriptive. If you want to get a targeted audience for your site, then long-tail keywords can help you a lot.

Better Conversion Rate Gives

Users search for anything using long-tail keywords. The reasons are descriptive and provide better results. But you can not get overnight traffic and Better Conversion Rate by long tail keywords.

Long Tail Keywords help you rank on Short Tail Keywords

If you want to rank even on Short Tail Keywords, Long Tail Keywords can help you with it. It also includes short tail keywords.

Competitive Niches is Perfect for

As I said earlier, there is very little competition on Long Tail Keywords. Competition in some niches is very high, making it very difficult to rank in that niche. So if you want to stay out of competition, then optimize your site with Long Tail Keywords.

Easy to optimize

It is better to optimize content by long tail keywords than short tail keywords. Because they provide a better user experience and it belongs to On Page SEO.

How to Research Long Tail Keyword

You can easily research the Long Tail Keyword with the help of a short tail keyword.

Now you must be wondering how?

When you search for a short term in a search engine or keyword research tools, in the long term you will see some suggestions or results which you can use as long tail keywords.

Let me show you some examples here,

First, visit Google.com. Enter your short tail keyword here. This will show you some suggestions as long tail keywords.

You can use these as long tail keywords in your content. You can use any good keyword research tool to check their search volume, CPC, competition.

Apart from this, you can also search for good long tail keywords for your site using the Google keyword planner. This tool shows many search volume, CPC, competition, and more keywords.

First of all visit the Google Keyword Planner site.

Best Keyword Research tool For Long Trail

Long tail keywords are available in many tools for research, which can help you find good long keywords. Here’s the list below,

Answer the Public – Using this tool, you can easily find long-tail keywords. When you search for any keywords on it, it also shows related keywords.

Google Auto-Suggest – I just told you this above, enter your keyword in Google search. It will start showing related keywords like a long tail.

Google Keyword Planner – Developed by Google, is a very good keyword research tool. With this help, you can find any kind of keyword easily, whether it is a long tail keyword or anything. With this tool, you can find out the keyword’s keyword competitions, monthly searches, CPC and more.

Soovle – This is also a very popular tool that helps find long tail keywords.

Google related keywords search – This method can also be helpful for finding long tail keywords. When you search anything in Google, after the search result you see some keywords that are in the form of long tail keywords. So you can use these as long tail keywords for your site.

Ubersuggest – This tool feels great to me and is my favorite. It has been developed by Neil Patel. With this tool, you can easily find good long tail keywords.

SEMrush – This is one of my most favorite tools that help you keep keyword research as well as monitor your competitor. However, its free version comes with very limited features. It is the premium version starts from $ 99.95 per month.

Ahrefs – This is a premium Keyword research tool that helps you find good keywords for your website and keeps track of the competitor.

How To Use Long-Tail Keywords

Now when you have a list of good keywords, then let’s start optimizing the blog.

Write a new Blog Post using Long Tail Keywords

Write a new article on your blog and optimize it with long tail keywords.

But keep an eye on one thing, do not use only one long tail keyword in your content.

Optimize your content with as many long-tail keywords as possible. This technique helps you to get a good rank in SERPs.

Update your Old Blog Post

Try to optimize all parts of your blog post such as titles, meta descriptions, and subheadings with long-tail keywords, even images too.

This technique helps boost both your ranking and traffic.

Title – Use well-researched long tail keyword for your title. Create your own title with a long tail keyword on the basis of the correlated viral and popular title research from your content, on the basis of which titles will receive more shares.

Meta Description – Apply the same process for meta description like a title. Keep your meta description short and descriptive.

Content – In addition to writing your content lengthy, use the long tail keywords as well. It helps your content rank better in SERPs. But keep an eye on the keyword stuffing in your content.

Images – Use long-tail keywords related to your main keywords in the alt text of your image. This helps you get a good rank in image search.

Subheadings – It is very important to use Proper subheading while writing content. It makes your content reader-friendly Use your main keywords and long tail keywords in subheadings. It helps search engines better understand your content.

Source :justbrightme

Blogging

Web Designing as a Career in India 2019 – What You Need To Know

April 7, 2019 Published by: W3webschool

Reading Time: 6 minutes

What is web designing?

Simply put, web designing is the art and technology of designing websites. Whatever you are looking for online, once you search for it, you will get results, which are going to lead you to a website. The website and whatever pages of the website you are going to view is the work of a web designer.

A web designer designs the overall look and feel of a website. The color, fonts, layout are the factors that create the vibe of the website. But a web designer also has to develop the behind the scene aspect of the website, such as the functionality of the website. If you are choosing web designing as a career then you need to be us aware of what your audience of website visitors find appealing. While bright and vibrant colors, quirky illustrations and fonts may be appealing to a younger audience, the older and more mature audience will find subtle and smooth designs, stylish and easy to read fonts more appealing. They have to balance the visual and technical aspect of designing the website, understanding the needs of a person or a business for which they are designing the website.

Who are eligible for this career/educational qualification?

The very basic qualification you need to start your career as a web designer is a bachelor’s degree in computer science, communications or business. You can also choose to do your bachelors in graphic arts with a focus on web designing. There are both online and offline colleges that offer certification courses on web designing.

The basic curriculum you are going to face while completing a typical bachelor’s degree in web designing are-

Basic HTML
Web Content Writing
Image Design for Websites
Introduction Computer Systems
Strategic Digital and Marketing
Networking Fundamentals
Graphic Design
Architecture Internet and Website

Animation
Cybersecurity

While seeking employment as a web designer, you will have to provide a professional portfolio of your work demonstrating the design process used by you to create websites. If you are a high school user who wants to get into web designing, start focusing on graphic arts and computer programming, along with various web designing software used by professional web designers.

In addition to a degree in web designing and an amazing portfolio of your work, you need to be innovative and artistic. Being a web designer means you have to have that special blend of talent between artistic talent and technical understanding. You have to keep yourself updated about the latest trends in web designing, and the new technologies being developed every day to design perfect websites. A good website not only creates a brand identity among its audience but also entertains them and leaves a lasting impression. And it is the job of a web designer to make websites like this.

Web designing in India career scope

The scope for a web designing career in India looks bright and prosperous with the increase of internet users. The more people are using the internet every day to reach the millions of people online, and the best way to do it is to have a strong internet presence with a beautifully designed website. The basic salary for a qualified web designer in India is close to 2 lakhs, with chances of expanding your field of work. You can dabble in app development,

As a professional web designer in a reputed company, you’ll get to work for some serious clients. If you are a trainee, you are going to be put through extensive training by your seniors, which will help you learn the ropes.

Not only in the IT and software industry, but there is also a big demand for web designers in media and news organizations. Advertising agencies and educational institutes to have requirements for web designers, which makes the fact obvious that in India, right now, web designing is a prosperous choice of career, one that you won’t regret.

Pros and cons

As with every other profession, web designing to has its own pros and cons, as a career option. It is important that you consider these before deciding whether it is truly the career for you or not.

Pros:

No fixed office, work from wherever you want

The best part about a web designing job is the fact that you don’t have to be stuck in an office from 9-5. Most web designers can work as freelancers, which mean they can work from anywhere, from home, or a coffee shop, or library. As long as you have a strong wifi connection, you are good to go.

Ideal work from home profession

Many of us don’t easily want to leave the comforts of the home; after all, home is where the heart is. This is why web designing is an ideal career for couch potatoes who’d rather stay at home than go to the office. Stay at home in your pajamas, and work on your laptop, no one is going to bother you about it.

Variety of work: you’ll never get bored

If you are looking for a job that will always be interesting, then web designing is the career for you. No two projects are going to be similar; the variety of work is going to make sure that you stay entertained and interested forever.

A promising future

The Internet has already become a crucial part of everyday aspect of our life. Today whatever we are doing there is a website for that. Because of this importance, web designing is one of the career options that is going to have an increasing amount of importance and can promise you a bright future.

Instant Feedback brings instant satisfaction

Once the website you designed is live, the number of visitors on that website is going to tell you instantly if your work was good enough or not. This instant feedback brings you instant work satisfaction and instant work satisfaction makes you want to do a better job.

Better salary

Fir any qualified web designer in India, the average salary is around 2.5 to 3 lakhs. But if you are not qualified, your starting salary will probably be somewhere around 10-15 thousand rupees. So if you want to make big bucks with a web designing job, then start working on your qualification.

Cons:

Health risks

Web designing comes with its health risks. Long hours in front of a computer screen, or sitting on a chair can give you eye problems, back and neck problems, which can become long term illness. So make sure to take necessary precautions if these things are happening to you.

Constant learning process

The competition is harsh and you constantly need to evolve yourself to stay on the lead. The Internet is ever changing which means even after you’ve finished your official schooling, you are not done with studying. You need to stay updated with the latest internet trends, marketing, and web designing developments. So if you don’t want to keep on learning, then this job is not for you.

Long hours of work

This is a very deadline-based work. Any and every project you are going to do is going to have its own deadline. And you have to meet those deadlines if you want to build up your reputation as a professional web designer. So sometimes you may have to put in some really long hours into your work. However, this can be avoided if you make up a work schedule and stick to it, making it easy for you to finish your work.

Difference between projects and interest

Some projects may be more interesting than others. This is a hurdle faced by every web designer. You may find the project you are working on to be extremely boring. But that is just the part of work and you have to go through the dullness of it all to get to the interesting part.

Changing market

The market for web designing and digital marketing is always changing. Along with its audience and their preference, you have to keep up with these changing games of web designing trend, otherwise, your career can drown very easily.

Balancing

If you think that you are only going to work on one project at one time, you are wrong. As a web designer, you have to balance multiple projects altogether and make sure all of them are being finished within the deadline. To do this you need serious multitasking abilities.

Conclusion

So, are you looking for an exciting career that is full of challenges? Do you have a unique blend of artistic quality and technical understanding of things? Would you like to stay at home and work from there than joining the traditional workforce of 9 to 5? If you are saying yes to all these questions, web designing is the career for you. so gear up and start preparing now, because you can’t make big money and name in web designing industry without putting in some serious work!

Blogging

A Career in Digital Marketing: The Discussion

March 29, 2019 Published by: W3webschool

Reading Time: 6 minutes

The excitement surrounding the digital marketing industry today can easily be compared to the excitement that surrounded the IT/Software industry in the late 90’s too early 2000. Not only that, but these two industries have one more thing in common; just like at the beginning of IT/Software industry, it was easy to accelerate one’s career in a fast-growing industry, it is really easy and beneficial for anyone to join the digital marketing industry today and jumpstart their career to reach new heights. However, if you need more concrete reasons for joining the digital marketing industry and starting a career, keep reading this article.

Top reasons for starting a career in digital marketing:

A combined study done by KPMG and CII states that by the year 2020 more than 20 lakh digital marketing jobs will be created in India. The profile for technical and analytics professionals is going to have a high demand. In the last few years, the demand for digital marketing professionals has only increased. Around 12k jobs related to this industry were posted on various online job portals, and every year the number is only increasing. Suffice to say, it is the best time to begin your career in this industry.
Today a graduate without any professional experience can expect a salary of 10-20 thousand per month. Digital marketers can demand a higher salary due to the demand and supply gap in digital marketing. A Head of Digital Marketing in big companies can get from 2-3 lakhs every month. With an exceptional educational background such as IIT or IIM, people can earn more in this industry.
The number of Smartphone users in India is increasing day by day. According to studies conducted by TOI, the number of internet users in India will be somewhere around 730M by 2020. Ours is the second largest internet population, right after China. So it is quite obvious that with such a growth in internet usage, the companies and startups are going to try and reach more audience through the internet, and the demand for digital marketing professionals is only going to increase.
The overall growth in every industrial sector in India is bound to affect the digital marketing sector in a positive way; whether it is the increase of investment in the digital marketing campaign by big companies or the growth of Indian e-commerce industry. Becoming a part of the digital marketing industry has never before been more beneficial than it is now.

Types of job profile in the Digital Marketing industry:

There are a number of job profiles in the Digital Marketing industry that you can consider depending on your qualification and skills, such as –

Digital Marketing Executive: this is an entry-level position. If you are a complete newbie to this industry, this is probably going to be the position you’d acquire when you join a digital marketing organization, or you can also join as SEO executive, SEM executive, Social Media Manager, etc. in this specific job profile, you’d have to work with a team leader or manager, conducting many tasks such as testing, content development, research, etc.
Digital Marketing Specialist: after having at least 2 years of experience as Digital Marketing executive of SEO or SEM executive, you can be promoted to a specialist position such as n SEO expert or SEM expert, or maybe Content Marketing expert. In such a position, even though you would have to report to the manager, you’d still be expected to make a lot of the decisions independently.
Digital marketing analyst: Agencies with a heavy focus on SEO, SEM, and Social Media Marketing have needed skilled strategic and analytic professionals. The professionals in this specific profiles act more like a guide or consultant for the team leader and manager. They contribute across several departments. A strategist’s job is to improve the overall effectiveness of digital marketing strategies being implemented by the agency.
Head of Digital Marketing: this is the most senior profile for the digital marketing industry. Companies with an integrated marketing campaign, the digital marketing head reports to the Chief Marketing Officer, who is responsible for the entire marketing function for the organization.

The above roles, however, are not standardized. They vary depending on the organizations and what they need. But all these job profiles have tremendous growth possibilities and continuous learning, making them a great choice for career option whether you are a professional or a student.

Kinds of the organization that require a Digital Marketing professional:

The variety of job profiles and opportunities make the online marketing career seem like a bigger opportunity. There are basically three kinds of organizations that require Digital Marketing Professional.

Digital Marketing Agencies: these are agencies who provide digital marketing services to the clients. These small, mid or large digital marketing agencies can offer services that include SEO, SEM, Social Media Marketing, etc. these days advertising agencies also offer digital marketing services. Working in such an agency means you’d be able to enjoy a variety of work due to the variety of clients, however, it’ll be very hard to delve deeper into working on one brand.
Brands that require digital marketing professionals: there are many brands that require digital marketing professionals. These brands, instead of getting the services from any digital marketing agency, employ their own team for marketing their brand online. While you can enjoy a variety of work and clients working with a digital marketing agency, working for a specific brand lets you get an in-depth experience.
Digital marketing platform companies: there are a number of digital marketing platforms such as Google, LinkedIn, Facebook etc. these companies have their own need for a digital marketing professional. The work type and experience varies with these companies when compared to working for agencies and brands it is a lot different. Job opportunities are limited but they have a much higher salary.

Except for these full-time jobs, you can also work part-time or as a freelancer, offering your digital marketing expertise to those who do not want to pay the hefty amount demanded by digital marketing agencies.

Important Skills to become a successful digital Marketing professional:

Added to the technical skills absolutely important for making it big as a digital marketing professional, there are a few other skills you would need to make sure of your success.

Analytical ability: it is a critical skill you need to be able to become successful as a digital marketing professional. It is key strength you have to possess to solve all and every problem you would face in your professional field.
Creativity: the digital marketing field needs its professionals to be quick and creative. The amount of content that you would have to create and handle, it is imperative that you have your creative skills on point.
A thirst for knowledge: digital marketing is a dynamic field where one is learning and evolving every day. So you have to be open to new adventures and knowledge. Having an open mind and thirst for new knowledge will serve you good for your career.
Good communication skills: good written and vocal communication skills are important. You need to communicate well with your client and audience and without good communication skills, you’d have to depend on external sources which are not always efficient.
Multitasking abilities: internet marketing campaigns in most cases include continuous activities. So you need to have some serious multitasking abilities to handle all the marketing campaigning tasks and make sure everything goes smoothly.
Passion for digital marketing work: the professionals in this field who are truly passionate about their work are a lot more successful compared to those who are not really passionate.
Networking skills: networking skills, especially online, is important for any digital marketing specialist to stay updated with the latest trends in internet marketing.
Tech savvy: since it is digital marketing, and most of it deals with the digital aspect of life i.e. with Smartphone’s, computers, etc, you need to be a little tech savvy. If not, at least being comfortable with technology is required if you want to make a career out of digital marketing.
Experimental tendencies: since it is an evolving industry without any defined rules and regulations for things, you have to have a little experimental ability. It plays an important part in making you successful in tricky marketing campaigns.

Conclusion:

So, in conclusions, we can easily say that a career in digital marketing is an incredibly attractive career option. With enough skills, training, and willingness, anyone can make it big in this industry. But it is not without its challenge. The digital marketing industry is growing rapidly and offering a career that offers growth and success with its own challenges. If you think you can easily handle the challenges while also carving out your own piece of success, then you should definitely choose Digital Marketing as a career option.

Blogging

Best SEO Tools in 2019

March 27, 2019 Published by: W3webschool

Reading Time: 4 minutes

If you want to get success in blogging, you must use the SEO tool. These SEO audit tools are very important to rank your content on Google’s 1st page.

I am going to share some of the best premium and free SEO tools with you. Which will help you in Keyword Research, Competitor Rank, Rank Tracking, and Link Building etc? With these SEO audit tools, you can easily get a higher rank in Google.

Best SEO Tools to Improve Google Rankings

Every website and blog has a dream that its blog or website is top rank in Google but for this SEO tools are very important. In SEO, you have to use a various tactic such as Keyword Research, Competitor Rank, Rank tracking, and Link Building etc.
Apart from this, you must have SEO basic knowledge along with SEO tools, so that you can optimize your article according to the search engine and get a higher rank in the search engine.

1. SEMrush

SEMrush is a powerful and best website analysis tool.
One feature of SEMRUSH is that you can check the domain ranking of your domain or any country’s keyword.
You can find out your competitor, Best Backlinks, Best Content, Best Keywords, Paid Traffic, on SEMrush SEO audit.
With it, you can also get quick latest keywords and long tail keywords. You should always choose long tail keywords for your content as they are very effective in achieving targeted traffic.
Its monthly plan starts at $ 99.95, but you can use its 14-day trial version.
Website: https://www.semrush.com/

Ahrefs

Ahrefs is a great SEO audit tool that monitors your search traffic, competitors and your niche.
It helps you to know why your competitors are doing so high rankings and what you need to do to overcome them.
Tools with Ahrefs:
Competitive Analysis
Keyword Research
Backlink Research
Content Research
Rank Tracking
Web Monitoring
Its monthly plan starts at $ 99.95 but you can use its 7-day trial version.

Website:https://ahrefs.com/

Long Tail Pro

Long tail pro is the best tool to get more website traffic. Which shows you good and targeted long tail keywords.
It works like a Google keyword planner and it also provides Competition Score.
There are many features in it Score Keyword Competitiveness, Custom Difficulty Targets, Calculate Keyword Profitability, Sort & Track, Sort & Track, Adwords Data
You can use it with $ 25 / month apart from a 7-day trial version.

Website:https://longtailpro.com/

Google Keyword Planner

This is Google’s most popular free SEO tools. With this help, you can search for profitable keywords for your content and see popularity and historical statistics for any keyword.

Website:https://ads.google.com/intl/en_in/home/tools/keyword-planner/

Google Webmaster Tools

With the help of Google Search console tools, you can submit/check sitemap for your website and see indexing, internal/external links, crawl rate status etc. of your website.

Website:https://www.google.com/webmasters/

Google PageSpeed Insights

Using this tool, you can check your website speed. Google has announced in its Algorithm that the website loading speed in Google Rankings is the most important factor.
If your website loading time is too slow, improve your website loading speed.

Website:https://developers.google.com/speed/pagespeed/insights/

Google Analytics

Google Analytics is a free website analysis tool that helps track traffic to your website. With the help of the Google Analytics tool, you can see traffic statistics for your website, where they are coming from, how many new users and returning users are, and what is the site Bounce rate.

Website:https://analytics.google.com/analytics/web/

Google Trend

You can use this free SEO tool to find out what’s currently being searched on Google. This allows you to create good content for your website or blog and easily increase website ranking and traffic.

Website:https://trends.google.com/trends/

SimilarWeb

This tool compares the traffic of two websites, with the help of this tool, you can easily monitor and compare your competitor’s website or blog.

Website:https://www.similarweb.com/

XML Sitemaps

Using this best SEO services, you can create a sitemap for your website. Enter your website URL to create a sitemap and submit it in webmaster tools after the sitemap has been created.

Website:https://www.xml-sitemaps.com/

Find Broken Links

This helps you find broken links on your website so that you can get rid of those broken links.

Website:https://www.brokenlinkcheck.com/

Open Site Explorer

This is the best SEO services to help check backlinks, domain authority, backlinks building, SEO metrics etc.
With this website analysis tool, you can check backlinks, domain authority, website spam score, backlinks detail etc. But in the free version, you can use it 3 times a day.
You can use it with $ 149 / month, apart from that you can also use the 30-day trial version.

Website:https://moz.com/link-explorer

Majestic

This is a search engine and a backlink checker tool. With this help, you can compare your competitor’s website. You can use it with $ 149 / month or you can sign up for free with limited features.

Website:https://majestic.com/

SEOptimer

With this SEO tool you can check page metrics, off page metrics, domain authority, backlinks, Moz matrix, keyword usage, website speed etc. This is the best free SEO tool and you will not need to pay any kind of payment for it.
These were some of the best SEO tools that will help grow your online business. If this article has proved to be helpful for you, do not forget to share it!

Website:https://www.seoptimer.com/

Blogging

The landing page: importance, and how to make it perfect for your website?

March 26, 2019 Published by: W3webschool

Reading Time: 5 minutes

What is Landing page?

A landing page means a destinations page, a page you are sent to when you click on a link. It is the page where any website visitor would land when they click on any link. However, a landing page is a very important concept for inbound marketing and lead generation. With the use of landing page you can convert the visitors of your websites into leads by providing you with the means to get their emails.

Importance of landing pages for your website:

A landing page is incredibly important for your website. You’d need distinct, separate pages for your web visitors to be redirected to when they are clicking on any link related to your website. Landing pages are imperative part of inbound marketing strategy and by using them you can generate numerous leads for your business.

Here are a few reasons why a landing page is indispensable for your website:

Importance in generating leads: the main purpose of landing pages is to generate leads. The main reason for you to have a website for your business is to get traffic and then convert them to leads who would later become customers. According to the studies, you’d capture more leads by providing the visitors with a landing page rather than just sending them to your homepage. It is an effective and simple way of generating more leads for you.
The collection of information regarding prospect demographic: most of the time a landing page has the visitor fill up a form with some information such as their email id and age, name and perhaps occupations. This helps you to generate leads, but this information also give you important demographic data that helps you to understand your target audience, their needs and improve sales.
Tracking the data: you can easily track the landing page data to see if the visitors are signing up for specific offers, or services, or downloading PDFs provided by your website. This helps you to understand of the offers and services your website is offering is doing well with the visitors and if they are helping to turn those visitors into leads. Tracking the landing page data help you to understand if your marketing strategies are effective or not and optimize them according to need.
Helping the visitors by removing distractions: sending your visitors straight to the home page m from converting. When they are directed to the homepage, they might get overwhelmed with the number of ways they can engage with your website, and even though this engagement is good for your website, you still want them to convert to prospect leads, and for that, you need to remove all the distraction, hence the need of a landing page which is clean cut and to the point without any distractions.
Clearing up the purpose of the page: landing pages are short and precise when it comes to stating their purpose to the visitor. The contents of the page make it clear to them what kind of action they need to take in order to contact you, sign up for a service or download a specific thing from your website.
Make sure the visitor actually makes a decision: a good landing page makes it easy for the visitors of your page to make decision. By removing all the distractions, giving them a call to action and having a clear message, you’ll make sure that they don’t hesitate and take action quickly without feeling indecisive.
Optimize and experiment with your landing page to better understand your leads: by optimizing and experimenting with your landing page such as adding images, changing colors, form fields etc, you can see what is engaging more audience and what is stopping them from converting. It gives you a better understanding of your prospect customers.

Tricks to Make Sure you’re Landing Page is Effective:

Now that we know how important landing page is for your website, it is time to find out how to make sure that your landing pages are effective and generate leads. By following some simple tips and tricks you can make sure that your landing page generates a satisfying amount of leads who would later turn into prospective customers.

1. Less links, more action: studies show that landing pages with only one call to action button has a higher rate of generating leads than pages that have more than one link. The meaning behind this is very easy to understand. The visitors would find it easier to decide whether they want to engage or not. The point is to remove the distraction of multiple engaging links and give them only one link with which they can engage with you.

2. Mobile friendly pages are more effective: many people these days use their mobiles to browse the internet rather than desktop of laptops. So it is very obvious if your landing pages are not mobile responsive or mobile friendly, there will be a lot of people who’d not be able to engage with your website and leave to find some similar website who may have a mobile friendly landing page. So optimize your landing page to be mobile friendly.

3. The loading time and the wait: we all love a web page that loads quickly. And it happens to be the case that when landing pages take a long time to load, visitors lose interest and leave without waiting for the page to load. This is more often than not attributed to the use of uncompressed images. Make sure that the loading time for your landing page is not at all long and the images you are using are compressed to make it speed up.

4. Social media proofs: a landing page that has various social media proofs and customer testimonials and images provide you with greater chances of converting your visitors into leads. Getting proper proof about the quality of your business and services make people trust your website more and makes them more prone to engage with you.

5. Keep the word count in mind: make sure that the word count of your landing pages stayed to a minimum while being clear about the purpose of the page. Make it too wordy and you might lose a prospect lead.

6. Use Shorter Forms: when it comes to looking for any kind of services online, people want things to be nice and easy, after all, the main reason they are looking for services online is because it is easier; which is why, rather than having a long list of things in your forms that they need to fill in, make your forms shorter, with only a few important crucial information you need to generate the leads. Don’t ask them to give you don’t need. Make the forms shorter to make it easier for your visitors.

In case you are running a website, or are in anyway attached to the digital marketing industry, you’ll know the importance of a good landing page is very crucial to your work. So make sure to follow the above tips to create a perfect landing page that’ll being more leads and customers to your business.

However, there is no fixed set of rules for creating a 100% effective landing page. Different things work for different business; what is effective in case of a car dealership business, may not be effective for a medical website. There are a few basic basics, proven tactics that have been used by marketers for years that you can follow to make sure that your landing page generates more conversions. As a bottom line we can say that a landing page needs to be nice and easy on the eyes, short and sweet in clearing up its purpose to the visitor and give them an offer they can not refuse. The landing page for your website is just as important as the homepage, if not more. so make sure that your landing page is absolutely perfect.

Blogging

Yoast SEO Settings Tips and Checklist 2019

March 25, 2019 Published by: Shaheel Khan

Reading Time: 5 minutes

Do you want to set up Yoast SEO in your blog or website? Yoast SEO is the best and popular SEO plugin in WordPress.org. If you want to improve the SEO of your WordPress site, then proper Yoast SEO setting is very important. Today in this article, I’ve shared Yoast SEO Settings so that you can optimize your website correctly.

Yoast SEO is the best WordPress SEO plugin for WordPress site. It comes with some important features that you can see below.

You can change the SEO title and meta description of the post.
Focus keywords can be provided for articles.
Allows creating a Sitemap.
Edit the .htaccess and robots.txt files.
For taxonomies (category and tags) you can write SEO title and meta description.
Submit and Verify site to Google and Bing Webmaster Tools
Page Advanced Settings
Advance Security
Home Page Title and Meta Settings
Title and Meta Settings
Readability Analysis
Keyword Analysis
Submit Social Media
Generate XML sitemap
Hide Date from search engine
Breadcrumbs Settings
Confirm Site with Pinterest
RSS Feed
Import Setting from other SEO plugins
advanced permalink control
On Page integration daily

Yoast SEO Settings Step by Step Guide
If you are a newbie, you can easily install and set up Yoast SEO plugin in your site by following this Yoast SEO tutorial.

So let’s start the WordPress Yoast SEO settings …

First of all, install the Yoast SEO plugin in your WordPress site. After activating the plugin, you will see a new menu item SEO with Yoast SEO logo in the WordPress Dashboard.

1. General

Dashboard

You do not have to do anything here.

Features

Now let us know in a few details.

SEO analysis – It shows your content optimization with Green (Pink), Pink (medium) and Red (needs work) and provides suggestions for improving your content SEO.

Readability analysis – This suggests to improve the sentence and paragraph (Short, Long and Transition word) of your content.

Cornerstone content – Mark valuable content on your website with cornerstone content.

Text link counter – This shows internal linking in your page and post.

XML Sitemaps – This allows you to create XML Sitemaps so that Google, Bing and Yandex can submit webmasters tools to better crawl your site.

Ryte integration – This weekly detects whether the website is indexed by the search engine or not.

Admin bar menu – Adds a drop-down menu to the WordPress dashboard.

Security: no advanced settings for authors – Allows a user to change posts or remove canonical from search results. And it can only allow editors and administrators.

Webmaster Tools

Here, sign up for each webmaster tool and verify via the HTML Tag method.

Verify Webmaster Tools

Sign up for Google Search Console.
Add your site.
Select “HTML tag” verification method.
Copy the code and paste it here (Yoast Google Search Console field).
Click the Save changes button in Yoast.
Click “Verify” in the Google Search Console tool.
You have successfully verified your site in the Google Search Console tool.
Repeat the Same process for Bing / Yandex.

2. Search Appearance

General

Here you can select a symbol, which is used as a separator between words. Also, you can write SEO title and Meta description for the homepage.

Content Types

You can prevent your posts and pages from being indexed in search engines. Can add dates to your snippets, which can be used to increase click-through rates. In addition, you can write a custom meta description for each of your posts and pages.

Media

Taxonomies

If you show tags, categories, formats etc. in search results, you may have to face duplicate content. This will reduce your search ranking and Google can even penalize your site.

Therefore, I recommend that you do not index tags, categories, formats for search results.

Archives

If you enable the options here, it can cause duplicate content on your site. So keep them disabled.

Breadcrumbs

Breadcrumbs are the best for internal linking. It helps your content and site structure to understand search engines and users.

RSS

Search Console

Search Console section allows you to connect to your WordPress site Google Search Console tools.

Go to the Search Console settings tab and click on the “Get Google Authorization Code“, you will now be redirected to the Search Console website, here you will get a code. Copy this code and enter it in the Authenticate box.

Select your website from the drop-down menu. Now, you’ll find search console data here.

4. Social

Advertise your social media profile here such as Facebook, Twitter Username, Instagram URL, LinkedIn URL, Google+ URL, etc. so that Google can know your profile.

In addition, it allows you to upload custom data for Facebook, Twitter, Instagram and Google Plus.

5. Tools

Bulk editor – Bulk editor allows you to edit post titles and descriptions in bulk. But it’s not good for SEO because it makes descriptions and titles.

File Editor – With this option, you can edit your robots.txt and .htaccess files here. You do not need to go to cPanel.

is that all. You have successfully completed Yoast SEO settings.

Also Read,

Best WordPress SEO Plugin for WordPress 2019

What is WordPress? A Guide For Beginners

WordPress is a PHP and MySQL based free and open source blogging tool. Opting for the WordPress Trainingcourse will also help you master Content Management System (CMS). We provide the best wordpress training in Kolkata and due to our online presence; it becomes easier for us to reach the students and professionals of the far flung areas who are unable to join regular classes. Thus, they can easily learn the technicalities of WordPress from the comfort of their home though the online wordpress training.

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SEO Audit of your website and how to do it?

March 23, 2019 Published by: W3webschool

Reading Time: 8 minutes

What is SEO Audit?

Before you begin the process of SEO audit for your website, you need to understand what it means. SEO audit is a process with which you can evaluate your website’s search engine friendliness. There are many tools you can use for the SEO audit for your website.

It is important for you to do an SEO audit of your website once in a while because it improves the website’s performance online. The SEO industry is changing regularly and it is important to keep your site updated. SEO audit is an important procedure that helps your website to stay in sync with the regular updates to Google’s ranking algorithm.

Now that we have a brief look at what SEO update is and why it is important, let’s jump into how to perform an SEO audit for your website!

The entire process can be divided into five simple steps-

First step: checking for Google penalties
Second step: checking out the search appearance of your website
Third step: Performing technical SEO audit
Fourth step: Performing On page SEO audit
Fifth step: Performing Off-page SEO audit

1: checking for Google penalties.

The first thing you need to do when performing an SEO audit for your website is to check if your website is in any way penalized by Google. Being penalized by Google puts a negative effect on your website ranking and traffic. So, how do you find out if your website is penalized or not? There are two easy ways.

The first way is very easy- all you have to do is to log in to Google search console and select ‘Manual Actions’ situated in the left menu. You’ll see the reasons if your website has any manual penalty on it.

The second way, you are going to log in to Google analytics, and then proceed to Acquisition/ All traffic and then select Source / Medium situated on the left menu. By doing this you are going to compare the Google organic traffic for the dates when Google released an algorithmic change. If there a sudden drop or increase in organic traffic, then it means your website was affected by the algorithmic changes.

If you find your website to be penalized by Google, the best way to proceed is to find out the reason for the penalty and rectifying it during the auditing process. Doing this will not only help with your ranking but would also make your website more reliable for the users.

2: Check out the search appearance of your website

Now you have to go online and run a simple Google searched for your website or blog, and check the list of things below to see how your search appearance for the website looks:

Is the first item on the result page your homepage?
Are the descriptions below the homepage and other pages accurate?
The name and other information on the GMB page- are the correct?
The pages listed on the first page of Google results, are they relevant?
Is Google showing site links with your listings?

Now scroll down to the bottom of the search results page and look at the related searches results

Are these related searches relevant to your brand?
Are there any relevant searches for which you can create a page and utilize it?

If there is some problem with your search appearance, then it means that there are a number of issues for your website. You need to fix these issues before getting on to the next step.

Claim your Google my business page and make sure all the information there is accurate. Also, review your site structure, and homepage SEO. Once you’ve dealt with these issues, it’s time to move on to the next step, which is technical SEO

3: Performing Technical SEO audit

Now that you’ve done a Google penalty check and a search appearance check, it’s time to do a thorough website review with Technical SEO audit.

For a layperson, this may seem scary, but there is no need to be scared. The steps are quite easy. A Technical SEO audit is important in order to make sure that search engines have proper access and they can index your pages without any problems.

Go through the list and check out if your website has any issues with its technical SEO.

Your website- is it registered with Google search console?

You need to have your website registered to Google search console. It is a free tool from Google that gives information to the webmasters about their own websites. Things such as the number of indexed pages, the keywords for which the site ranks, security and indexing issues, all can be found in the various tool options and reports. It is imperative that you have your website registered with Google search console to keep up with everything.

Is the domain name specified for your website?

To avoid a duplicate content issue, make sure that you’ve specified your preferred domain name in Google search console and website setting. Google considers websites with ‘www’ in front of the domain, and without ‘www’ in front of the domain as different. Such as- ‘https: //www.w3webschool.com’ and “https://w3webschool.com’ may be the same website, but due to the absence of ‘www’ at the beginning of the second link, Google would consider it as a different website. So make sure you have specified your domain.

The robots.txt file

Websites have robots.txt file which controls which pages are accessible by search engine crawlers. You need to make sure that there are no problems with the file; otherwise, there can be serious optimization issues.

The URLs. Are they SEO friendly?

Review your URL structure to see if they are SEO friendly. The URLs on each page need to be unique and properly formatted. Good URLs include keywords, but they are never keyword stuffed, use hyphens ‘-‘ to separate the keywords, have less than 255 characters, and are unique to each page. See if your URLs match all these criteria’s before moving onto the next step.

Also, Read

What are Keywords and How to do Keyword Research?

What are Content Marketing and its future?

The breadcrumb menu- activated or not?

The breadcrumb menu is shown at the top of the page and helps us to navigate easily to the homepage following the menu links. It makes the site easier to the users, so make sure that the breadcrumb menu is properly working.

The structured data and if it is enabled:

The structured data helps Google to understand the context and meaning of the content on the age and gives your website additional ranking benefits. It is used by Google to enhance the presentation of any website in search results, or voice searches. So while doing the technical SEO audit you need to see if you have structures data enabled for your homepage, breadcrumb menus, articles and products.

Canonical URL for all the pages:

Canonical URL helps the webmasters to deal with duplicate content issues and also helps Google to identify which are the most important pages of a website. Every page of your website must have a canonical URL.

404 optimization:

404 pages are shown to the user when they try to find a page that is not on your website. Make sure that your website has 404 pages optimized for smooth and easy user experience.

XML sitemap optimization:

The XML sitemap contains all the website pages that are important for your website and Google needs to know about. Once the XML sitemap is generated by your CMs, it’ll be submitted to Google through Google search console.

Does your website have HTTPS?

HTTPS means that a website has a secure certificate installed and the URLs that start with HTTPS have a better advantage over non-secure websites. Making sure that your website is HTTPS will only make your rankings better.

How fast is your website?

It is important that your website loads faster than your competitors. The website page speed is a difficult task to handle, yet one of the most important, as the speed with which the website page loads especially on mobile effects your ranking. There are a number of things you can do to speed up the loading speed-

Compress all your website images
Consider using a CDN if you have lots of images
Use browser caching to minimize HTTP calls
Make the size of CSS and HTML smaller by minifying them
Use page speed service or caching plug-in to serve the cached pages to your users.
Removal of unnecessary javascript from the pages
Update PHP to its latest version
Update website and software to the latest version.

A mobile-friendly website?

People are using mobiles more than computers and laptops to search for websites these days. So obviously your website needs to be optimized for mobile. Google mobile first index excludes those websites from mobile searches that are not optimized for mobiles. So check if your website is mobile friendly with Google mobile-friendly test tool.

Your website available in more than one language?

If your website is available more than one language then it should have the necessary SEO setting in the HTML, if not, Google would consider all the translated content as duplicated content. So make sure you have the proper SEO settings in the HTML codes.

Optimizing the website structure:

Check out if your website structure is optimized. You need to check a few things like see if your website has a clear content structure if there is a proper contact, privacy policy, about page.

4: Performing On-Page SEO Audit

Through the use of keywords and on page SEO elements, you need to give the search engine crawlers right signals.

Here is a brief list of all the things you need to check during your on-page SEO audit-

Check your titles and descriptions and optimize them: this includes your titles and descriptions, make sure that they are relevant to your website. Make sure that they are SEO friendly.

Proper text formatting: make sure that the tests on your pages are not plain texts. You should use H1 for the main title and H2 for the main headings.

Check out the SEO content: check your SEO content for uniqueness and freshness. Make sure all the contents on your pages are unique and fresh, and not copied from anywhere. Update your website content on a daily basis.

Functional internal link structure: having a functional link structure helps your website to rank better. Make sure that you have linked related pages together; each of your pages has 2-10 internal links

The image SEO: having a lot of images on your page may make it attractive, but make sure that they are all compressed to the minimal size so that the loading time of the page is not long.

Check Broken Links: you can use the crawl errors report in your Google search console in order to find the broken links in your website. Fix them by doing 301 redirects to a valid URL or by fixing the links. There are many tools that also check all your external links to find broken links

5: Performing Off-page SEO audit

Off page SEO audit, often referred to as link building refers to methods used to promote the website on the internet. You need to be careful while performing off page SEO audit because if you make any mistakes it can be really risky.

Make sure you evaluate your incoming links and find out which ones are the toxic links. There are many tools to do this. Or you can use links to your site report from Google search console.

Answer the following questions while you review incoming links report

How many domains are linking your website
Are these domains considered to be trusted?
Number of links pointing to your homepages and internal pages
Which pages have most incoming links?
The percentage of the links based on keywords
The toxic score of each link

Corrective measures need to be taken based on the answers to these questions. If there are only a few domains linking to you, you need to get links from websites and blogs that are related to your subject. Create a list of websites and blogs you can use for guest blogging or outreach campaigns.

Make sure not all the links are pointing towards your homepage, but some of them point towards internal pages as well.

The links need to be more natural and not keyword based. Use only your domain name, and things like click here, or link etc.

If you are thinking to learn Advanced SEO then we are here w3webschool provide Low cost with 100% Practical Class SEO Training so do not waste time anywhere contact today for demo after that you decide to join w3webschool.

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What is Keywords and How to do Keyword Research?

March 18, 2019 Published by: W3webschool

Reading Time: 5 minutes

What is the keyword?

In terms of Search Engine Optimization, or SEO, keywords are particular words or phrases that people use to search contents on the internet. If you are looking for second-hand cars, then obviously you’d search for ‘second-hand cars’ online; these three words are the keywords, and the search results are going to pull up all the results related to these three words.

Keywords are important when it comes to your own website content. Any search queries that we put in the search bar, brings up a list of result. But this list is not just a random list of websites or blogs. These lists are ranked from most to least relevant, which is why you need to use proper keywords in your blog/website content to keep it relevant so that your website can rank higher in the SERP. A higher rank in a search engine result page means you will get more traffic, which means you’ll get more exposer and business.

What does keyword research mean?

Keyword research is a very common practice for SEO professionals. It is used to find alternative search terms that people use every day to look for specific and similar subjects. While researching for keywords, you need to find that one niche keyword that describes your product or your service, and then you need to expand on it. The point of it is to find and generate keywords and terms that are extremely relevant, but not-so-obvious to the niche keyword. Once you have a list of such keywords, you can use them in your content to make sure that your website/blog ranks higher in the SERP. In order to achieve a higher rank in search engines, you need to search for related keywords that have a high number of searches, but low competition. These are the keywords that bring more traffic to your website. However, it does not mean that you can just stuff your content with keywords and make is super relevant to make it rank higher. It is a black hat SEO technique that should be avoided.

How to do keyword research?

So, how do you research keywords? How do you use this very basic and simple technique to increase the traffic on your websites? It is very easy; all you need to do is to follow some simple steps.

1: Brainstorming keyword Topics

This step is pretty simple. All you need to do is brainstorm ideas about the kind of keywords which are relevant to your subject. These keywords need to be related to the kind of service you would be providing and the content your audience is looking for. You can follow some simple strategies to precisely choose various keywords

Thinks of subjects that are related to your content. This can be a broad range of subjects, as you may provide content about lots of different things. Even if you are focusing on one topic, such as ‘used cars’, it still is a broad topic that covers various other subtopics. So it all begins from finding that one or two core subject which is most relevant to your website content.
Now that you have your main broad subject, you need to think of all the subtopics in that range. You have to go deeper into these categories that you determine for your business and think up keywords that match with the theme of your core topics. For example, if the term ‘used cars’ is your core topic, then terms such as ‘used fiat cars’ or used Maruti cars’ are your sub-topics within this range.
Now you need to prioritize what products and services you want to focus on to finish the list of core keywords. For example, if you specialize in selling used vintage cars, then you may want to prioritize ‘used vintage cars’ as one of the keywords on your list.

2: Deciding Your Goal

While doing keyword research, you will come across hundreds of search terms that are related to your service. But just because they are related does not mean they are useful. You need to decide what exactly is the goal that you are trying to achieve by doing this keyword research and then decide accordingly what keywords you should use and which you should ignore. By doing this, you would actually have a focus and your keyword research would be fruitful rather than a confused and hectic mess.

3: Categorizing Your Priority Keywords

Once you have sorted out the keywords YOU need from the hundreds and thousands of keywords you’ll find, you need to start categorizing them. Sort them out in different categories based on brands, sub-brands etc. This will give you a more structured way of dealing with the list of keywords. Sometimes the keyword list can contain only 20-30 keywords, while sometimes they may include hundreds. In such case,s it is important to categorize those numerous keywords into sub categories.

4: Deciding Landing Pages For The Keywords

Now that you have a sorted out list of keywords, it is time to actually apply them on your website. While doing this, you’ll find that one or two keywords are only applicable to specific pages. These specific pages are called landing pages for those specific keywords. By applying proper keywords on the pages they are relevant to, you can achieve high ranking.

5: Keep Refining Your List of Keywords Regularly.

It is important for you to keep on updating and refining your lists of keywords by using PPC and Google analytics data. By doing so you’ll be keeping your website relevant and traffic will always be up for your website.

What is the importance of keyword research?

So, after learning briefly about keywords, and how to do keywords research, you might ask, what is the importance of it all? Why do you need keyword research? Is there a point to it? There is only one answer to these questions; and that is, yes, keyword research is extremely important and you need it in order to beat your competitions in the online battle of getting more traffic.

The most important reason why you should do an extensive keyword research for your web content is because it makes the contents more relatable. More relatable content means better ranking and better ranking means more traffic.

It helps you to keep yourself up to date with your audience. Their use of language and how they search for topics online tells a lot about their needs, their age range and their locality. By using these data, you can improve your business and modify your services to best fit your audience’s needs. This would make your business more popular and people will keep coming back to your website for more.

Proper keyword research for your website means you have a chance to battle the competitors online who are vying for the highest rank of the SERP. There are hundreds of different website with similar services who are fighting the online SEO battle everyday to better their ranks. A proper keyword research and its implementation means that not only you’ll be a stronger fighter, but it also means that you’ll rank better than all your opponents, which is basically the main aim of SEO.

Free Keyword Research Tool

#1. Google Adwords Keyword Planner (Free)

#2. KW Finder (Daily 2 Free Search)

#3. Google Trends (Free)

#4. Google Suggest (Free)

#5. Keywordtool.io

#6. Semrush (14 Days Free Trial)

#7. Ahrefs

#8. Wordstream

#9 Ubersuggest

#10 Keyword Everywhere (Chrome and Mozilla Extension)

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What is Content Marketing and its future?

March 14, 2019 Published by: W3webschool

Reading Time: 4 minutes

What is content marketing?

In brief, content marketing is a style of marketing that is more focused on creating, publishing and then distributing content for a specific group of audience online. This form of marketing is basically used to attract prospects and then transform them into customers with the valuable and educational content that you are going to share about your business. These contents will raise the interest of the audience in your brand and they will eventually become your consumers.

Instead of a commercial approach to marketing, where you are basically offering a sales pitch to your customers telling them what they need to buy, content marketing helps the customer by telling them about the solution of the problem they are having, and helping them better their lives; simultaneously gaining the trust and loyalty of the customer, and creating a good rapport with them. The main idea is that through content marketing, the brand must share something valuable for something valuable in return.

Brief history:

Content marketing has been in use for a long time now. Whether we are talking about the publication by Johnson & Johnson in 1888, called “Modern Methods of Antiseptic Wound Treatment”, which was targeted towards doctors that used bandages, or in 1904, when Jell-O salesmen distributed cookbooks at every house that described the dessert as versatile, resulting in the sales rising to 1 million in two years, content marketing has been in use for many years. But recently it has been gaining new track due to the popularization of internet and blogs, and articles. Today we all consume a huge amount of content every day, so it is only smart to use this large consumption of content to market your brand.

How does it work?

When we are talking about content marketing, the word content takes the center stage. What is the content? Well, content can be anything. It can be a blog article, it can be a podcast, or a video, infographic, or an e-book or pdf. Anything that accomplishes the job of content marketing, which is to draw and engage the audience, can be called content. The use of this content depends on what kind of product you are trying to market. Surely you can’t create a podcast to market your brand of breakfast cereal. Which is why you need to take a closer look at who your target audience is going to be and what kind of content they indulge themselves in the most.

After learning briefly about content marketing, you might ask why to bother with so much, when you can easily just make a sales pitch and a good advertisement and reel in the consumers. The question is justified. In order to understand the answer to this, you need to understand how people these days make their decisions about all the products and services they choose to buy. Today we don’t just see an advert on tv or on the yellow pages and decide on buying. When it comes t the buying cycle, the first step we go through is recognizing the need. if we are tired of taking public transport, we would soon recognize that we are in need of a car. From there, we come to the second step, which is research. Once we realize that we need a car, we are going to go online and research about cars, which would be perfect for you. Once you have found out all about the different kinds of cars and their pros and cons, you are going to compare them to see which one fits you the best. And then finally, you are going to buy a car that is going to best suit your situation.

It is during the second and third stage of the buying cycle you would utilize the various car related content on the internet the most. This is where content marketing comes in. The various car companies and car dealers, by creating and publishing different car related content are going to reach you, the possible buyer. Once you go through their content, you would not only come to know more about cars but somehow start having a little trust in them and their service. And by building this trust, one of these car companies or dealerships are going to transform you into their customer.

So yes, at the end of the day, content marketing may sound very complicated, but it is very simple. By creating educational and valuable content, you attract and engage a target audience, who become the prospective customers for the product you are trying to sell.

The future of content marketing:

So, now that you have a basic knowledge of what content marketing is, it is time to understand what the future of content marketing is going to be.

Today content marketing is a strategy applied by every product that you see in your daily life. Whether a food brand or clothing, art supplies or medicine, every brand is using this strategy to bring in more and more customers to their brand. As a result, every day there are millions of blog posts being uploaded all around the globe. This number is only going up every day, and it will keep doing so.

The first generation of content marketers had it easy. But after plenty of years being in use, all the element of surprise and creativity has already been drained form content marketing. Today when you are writing an article for your new product, there is a fat enough possibility that someone somewhere has already written and published similar if not the same content. With the number of content being uploaded every day, it is almost impossible to come up with a unique and new approach to any topic. But sadly enough, that is exactly what you need to do if you want to keep using the strategy of content marketing effectively.

So how do you create new and refreshing content to make sure that your brand is something that everyone comes to? Make sure that the content that you are producing is more audience-centric, and not only that, but they feel connected to the content. If you are writing an article, then add some of your own experience into it. If you are making video content, then make sure that what the audience sees, they connect with. Using different techniques such as influencer marketing, where you get someone popular on social media to endorse your brand or interactive marketing through polls and quizzes where your audience gets to share their personal opinion with you are going to be few of the ways you can come out on the top as a content marketer in the future.

Blogging

How to get more likes on Facebook Page and Posts

March 8, 2019 Published by: Shaheel Khan

Reading Time: 3 minutes

Today is the quickest way to make your Facebook page popular by advertising. All the people who want to pay attention to their Facebook profile as quickly as possible are paying money. This is done by the “Boost post” button given by Facebook. But it is not necessary that you can not promote Facebook without paying money.

So let us know about 20 tips that will bring engagement along with like on your Facebook page.

1. Set your target audience, till these do not work, you will not be able to grow and all your efforts will be lost.

2. Do not worry about the hashtags. Hashtags are for Twitter or Instagram. Hashtags on Facebook will not give you any big benefits.

3. Friends, if you think that you will only post about yourself and people like it, then this is wrong. Use the 80/20 rule here. Share 80% of others posts, and share 20% of your posts.

4. Make around 5 to 10 posts per day on your page. With this, your page will remain active and if you have less following, then posting it, again and again, will also make it grow.

5. Do not think that taking a paid tool is compulsory to promote your brand on Facebook. You can also promote your profile without these tools, so if your budget is tight then do not buy these tools.

6. Get Facebook traffic on Facebook only. Share videos, share images.

7. Interact with your followers. Whenever you comment on your post, like their comments, and reply to it if you need it. People like brands that interact with them.

8. Organize the contest on your Facebook page. This will give you user-generated content. And engagement on your page will also increase.

9. If you have a list of email subscribers, you can request them to like this facebook page in the mail. These people will be quite effective if they are known to you. But usually, in order to bring results, you will have to do some incentive offer in return.

10. Do not forget to put Facebook Like button on your website or blog. This will allow your website visitors to write your Facebook page very easily.

11. Create and share attractive images. You may also be able to get the help of social media graphics designing tools, where you will find very good templates for Facebook, you just have to do customization.

12. Place different types of posts to test. Always add the same type of post and you will not be able to grow. Experiment and then see what kind of posts your fans are more like.

13. Ask questions from your followers, take advice from them. In this way, you will get the most comments and engagement. And the more engagement, the more chances you have to grow your likes.

14. Invite your Facebook friends to this page Like.

15. Reuse your old content which has not been posted for a long time. I am not saying that posting the same post multiple times but you can use this approach every few months.

16. Get an idea of when your audience lives most online. Facebook keeps collecting a lot of statistics from different pages. You can also go to your post section and see in the graph that when your pages are the most online.

17. Whenever you want to do some tests or want to post a special post, please do it on Thursday or Friday as these 2 days get the highest engagement.

18. Open your competitor Facebook pages, and analyze them. See what kind of content they are posting, what time they are posting, etc.

19. Connect your other social media accounts to Facebook page. A lot of people have more social media than the following other social networks. By doing this, people from other networks will also be encouraged to like the Facebook page.

20. Share your Facebook updates in other social media networks, email broadcasts as well. This will improve traffic to your page.

Blogging

What is Google Analytics and how to setup?

March 5, 2019 Published by: Shaheel Khan

Reading Time: 2 minutes

Google analytics is a very important tool for website owners and people who use it rightly can take great advantage.

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic With the help of Analytics, the website owner can get information from all the visitors coming to their website.

With this Google Analytics tool, we get a lot of information, which we use to increase our search engine ranking. That’s why everyone should install analytics on their website.

How to Install Google Analytics

For proper installation of Google Analytics, it has to follow 3 steps –

Creating a Google Analytics Account
Taking the Tracking Code.
Adding Analytics tracking code to your website.

Step -1 – Sign Up to Google Analytics

First of all to create an account for Google Analytics services Signup from your google account at https://www.google.co.in/analytics/.

If you already have a Google account / Gmail account, you can sign up using it.

Google’s account service allows access to all Google accounts from a single user account to use all of the product.

In the signup process, you will have to fill basic information and website details. After that, you have to click on “Get Tracking ID”.

Step -2 – Add Your Website to Google Analytics

After clicking on “Get Tracking ID” in the earlier step, a code will be generated which you have to copy and paste on your website to verify your Google Analytics account, to begin analyzing the google analytics service user’s website.

Now login to your WordPress website and activate any plugin related to google analytics. If you have Yoast SEO plugin, you can also activate tracking through it. The plugin will be the option of Google Analytics tracking code. You have to save your Google analytics code by copying it and then your google analytics account will be activated.

Step -3 Analyse Your Website Traffic

Now you can log in to Google Analytics and analyze your website’s traffic and visitors based on various different factors.

Some Features of Google Analytics

Real-Time Audience Monitoring

Geographic data

Behavioural Data

Interest

Age Group

Traffic Source

Bounce Rate

New Visitors / Unique Visitors

Page Views

Hope Google analytics tutorial will be helpful to you.

Blogging

Top Business Listing Site Lists In India

March 4, 2019 Published by: Shaheel Khan

Reading Time: 1 minute

Listing your business in local business listing websites will help to increase your company`s online reputation, for more inquiries and search rankings.

1. Indiamart
2. JustDial
3. Indian yellow Pages
4. Sulekha
5. Webindia123
http://www.indiabook.com
http://www.yalwa.in
http://www.asklaila.com
https://www.zoompo.com
http://www.fundoodata.com
http://www.infoisinfo.co.in
http://www.yellowpages.ivarta.com
http://www.vcsdata.com
http://www.a4add.com
http://www.startlocal.in
http://www.enrollbusiness.com
http://www.addyp.com
http://www.a1bizdirectory.com
http://www.tradeindia.com
http://www.indianindustry.com
http://www.biz.prlog.org
http://www.cylex.in
http://www.eximdata.com
http://www.indianindustriesdirectory.com
http://www.grotal.com
http://www.indisearch.com
http://www.attamarketonline.com
https://www.pitnit.com
http://www.99localsearch.com
http://mybusinesslive.in/

https://callme.co.in

https://www.indiaaclick.com

Blogging Digital Marketing Training

What is Google My Business? How to do your business online?

February 19, 2019 Published by: Shaheel Khan

Reading Time: 3 minutes

Everything is online in today’s digital age, whether it is buying a vegetable or buying a TV fridge. Everything can be done in an online order. In such a situation, the person who was left behind in this race could not take his business much further.

Even small businessmen are in the race to do online business, some are promoting their business-related social media pages, so some websites have started attracting customers. A status symbol has also been made in your online presence today. People call your name trusted only when they see you on Google.

It is not necessary for everyone to have knowledge of Digital Marketing, nor does every person want to spend some money making the website. In this way, Google has given everyone an option as a Google My Business in which you can list your business and customers can easily find you online.

What is Google My Business?

If you understand Google My Business in easy terms, then it is a Google-launched tool that you can list your business online through which your customer can easily find you and information about you like – Contact Number, Address, Location is easily found. Along with this, you can also add some pictures related to your business and product video. If you have a website or page, you can also add it to it.

It also knows the names of Google local listings or Google business listings. It is a free tool that can be used by small, medium or large business in your NAP *

NAP Full Form

N – Name (Business, Shop or organization)

A – Physical Address

P – Phone Number

* Add the details online to Google Search and Map and manage them.

Benefits Of Google My Business

If your business gets verified on Google business, then NAP details along with information about customers about their products and services, and can also upload their shop, business, product image, and video.

1. You can reach more people than you can by staying offline.

2. People know about your business.

3. People know you and your product easily.

4. You can easily share a new product with a click in one click with customers.

5. With the help of this tool, you can also manage your business online as well as interact with customers.

6. If you have a business website, you can increase local traffic through Google My Business.

7. If you offer home delivery service then you can get an order from here via phone number.

How to register on Google My Business?

You do not need any special techniques or rocket science for Google Business Listing. You can do Google Business Listing only with the normal Google ID. For this, you have to search Google My Business on Google. After which you log in to your account.

After logging in, you will have a choice of Create a New List, which will give you details related to your business by clicking on it.

After giving all the details, you have to verify the account, which takes one to two weeks and a letter from Google is sent to your address which you have listed.

You must verify the account after which your business will be fully listed and will be called Reputated Business.

Step 1. Eligibility:

If you want to apply for Google My Business, then you should have NAP detail.

Business name

Physical Address – to which the electricity bill, postcard is coming.

Phone Number

If there are websites then we can also be added. If not then there is no problem even then.

Step.2 How to Apply?

If you have NAP detail, you can then apply it from Mobile by downloading the Google My Business App from the Play Store on the https://www.google.com/intl/en_in/business/ website. (After login to Gmail address)

Tips & Tricks

If you are serious about bringing your business online and are making every effort to reach customers, Google My Business as well as create a Facebook page and share some pictures related to their products from time to time.

Give your profile the name of your business.

Correct details such as Contact Number, Address, Location is very important.

If possible, share the timetable associated with your business for the convenience of customers, that is, at what time you are present and not at what time

How to get huge video ranking on Youtube and boost your traffic

About Us

W3webschool is one of the leading and most innovative IT training schools in India, situated in the city of Kolkata – ‘the city of joy’. We provide end-to-end Digital marketing Training, Web design, Web Development, PHP, MySQL, SEO, CMS Training

Blogging

How to get huge video ranking on Youtube and boost your traffic

February 9, 2019 Published by: Shaheel Khan

Reading Time: 2 minutes

Youtube is the world’s second largest search engine after Google. So it is very important to get a high ranking on Youtube. Given billions of views per month on youtube, you get a good chance to get huge traffic from Youtube. However, there are basic points you need to keep in mind while creating, uploading and managing your video.

Here is how you can do it:

1. Longer videos win. Youtube considers total video view times as the most important factor while ranking it’s search results. So longer your video is compared with others, chances are your video will rank better.
2. Always add caption on your video, this will allow Google to figure out content of your video
3. Always use keywords in the title and description of your video
4. Also if your video has voice over, must use keywords you are targeting in those voiceovers to increase your ranking.

5. HD Quality wins – you can use your phone, but a nice HD video camera makes a big difference. If you’re recording your computer make sure you check the settings for optimal video + audio.

6. SAY Your Keyword – verbally saying your keyword a few times is like keyword density for videos. Say it naturally, don’t just say it to say it. Including partial matches is also good.

7. Get To The Point – edit out ALL unnecessary pauses (I use Screencast-O-Matic) and be concise. I am super picky about this and noticed a huge difference in my video’s engagement.

8. Cards – cards are the little I (information) button. These can link to related videos, an associated website, polls, donations, or another YouTube channel. They are mobile-friendly (unlike Youtube’s outdated annotations) and you can add them in YouTube’s video manager.

9.Upload The Video With Your Keyword As The File Name

10. Write a Long Description With Keywords, Timestamps, Links :
Long descriptions are great for Youtube video SEO and give you a place to add timestamps, useful links, and an overall summary. The text is super important for ranking any type of content.