Category Archives: SEO

SEO

What is the Domain Authority and what is the use of it?

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Domain Authority

Friends, today we will tell you, What is domain Authority and why is important? If you are a blogger then today’s post can be very beneficial for you. Thousands of websites and blogs open every day in the internet world and think that they will soon become a Famous brand, but due to lack of high ranking in the search engine, traffic does not come to the blog and the blog is not Famous. Get it for one reason for this is that the DA (domain authority)

What is Domain Authority?

In fact, the DA (domain authority) is the measurement of the domain of a website or blog that Moz company has developed. It depends on domain age, backlink quality, and content quality and quantity on that domain. Enhancing domain authority for SEO is very important. Because it affects rankings in the search engine. By increasing the DA, high ranking can be achieved in the search engine.

DA of different websites is also different. The DA of the new website or blog is very less initially. And as the content and backlinks on the website increase, the DA of the website also increases. But only one website can get DA 100.

How to check the Domain Authority?

There are many tools on the internet that allow you to check the DA of your blog or website. But you can check your website’s DA using https://moz.com/researchtools/ose/ this tool. As soon as you open it, an input box will appear for the domain to be copied on it, by typing your domain on it, this will show the DA and page authority of your domain.

The Moz system checks the 40 Factor to give any website ranking, such as what the backlinks of the website are. And what kind of content is there on the website and how many contents it is and it ranking the website on the basis of those 40 factors.

The DA of any website does not remain stable, it either grows or decreases. If this is increasing then it is a good thing for your website, but if it is flowing it is a very bad sign and it is best to find out the reasons and remove it.

How to increase the website/blog’s domain authority?

  1. The domain authority of the page has been dependent on many instances. And increasing your blog’s DA means that the search engine gets high traffic to get more traffic.

2. The website that opens quickly in the browser. That is the website or blog that has less page load time. His DA is always high. That’s why the blog’s page load time should always be remembered that it has remained minimal.

3. Social media is proving to be useful in every field today. Publishing website content on social media gives referral traffic to the website. And it increases the website’s brand value. This is a very good way to reach more visitors than ever and to reach your information more and more people. The more followers there are, the more domain authority will be.

4. One way of hiring domain authority is to get backlinks from a good website. Due to high PR backlinks, domain authority can be hiked. And this also increases page authority.

5. Whenever you write a new article, it also gives a link to the old article on the high ranking of the blog. This will make the bounce rate of the blog work and the domain authority will become too high. From this, visitors will go from new articles to old articles too. By which the bounce rate will decrease. And more visitors will come to the article.

6. Comment on the other blog related to the topic of your blog. And get there follow backlinks from there. It also increases the traffic of the website and its domain authority also increases. Join two to three forums and also tell the people about their blogs on the spot and fix their problems. From there also traffic will go on your website and start.

7. Write a guest post on another blog related to your blog topic and you can get do-follow backlinks from that website. But before writing a guest post, check that website’s domain authority and page authority. Never write a guest post at the site of low DA.

Conclusion

Domain Authority means that if you create backlinks of good quality for your blog and share your article on social media, along with it, if you also comment on other blogs, then your blog’s domain authority Starts growing.

11 Bad SEO Techniques to Always Avoid

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Bad SEO Techniques

SEO content is a great way to increase your website traffic but proper SEO is very important.

Bad SEO techniques can immerse your website or blog. It continually affects your web page, search ranking, traffic, and conversions, and your page appears in the fourth or fifth page of Google search result. Today in this article we will share bad SEO tactics that can affect your search visibility.

Bad SEO Techniques You Should Stop Using

1. Using Target Keyword without Variations

This is often done by many bloggers who use only one target keyword in their blog posts. But this is absolutely wrong.

Use Target Keyword with Variations in the blog post. This SEO technique helps your content get top rank in search result.

Search engines use target keywords, related terms, keyword variations, and synonyms to understand your page topic.

If you want to add good keyword variations to your content, then use this kind of method,

Go to Google

 Type your target keyword

Scroll through the search result, here you will see the best keywords related to Target keywords.

You Can also use Keyword Tools

  • Google Keyword Planner
  • Google Trends
  • Keywords Everywhere
  • Ubersuggest
  • Ahrefs

2. Short Blog Posts
Short content Google does not perform well in search results. But if you think that small content can increase your search ranking then you are thinking wrong.
Google looks at the small content as thin and underdeveloped content.
Google does not value the small content and looks at the lack of quality in such content. Also thinks that it can not solve the reader’s problem.
It also reduces user engagement and site ranking. But some short-form content performs very well in the search engine.

3. Duplicate Content
This is the most common mistake by a website owner or a blogger. Duplicate content matches the same or one other content. If you fix duplicate content, SEO will be greatly improved.

Google likes fresh content and it provides a good rank for fresh and unique content.

Google has made an article share to deal with duplicate content. In addition, Yoast has also shared a good article on duplicate content.
If you publish duplicate content on your blog, then you are submitting cockroaches for your blog.

4. Over Optimizing Content
Content optimizing is very important, but over optimization makes your content unusable. Google does not rank such content anytime.

There are many bloggers who over-optimized content to create SEO content that is against the Google search engine.

Therefore, when you write SEO content, take care of both human readability and search engines.

5. Keyword Stuffing
It is very important to include keywords in the content. But if you add keywords to your content everywhere and think that your search rank will increase, then you are absolutely wrong.

The increased use of keywords creates your content as spammy content, which is related to bad SEO techniques.

Keyword stuffing or overusing keywords do not boost content ranking, it makes your content unnatural and useless for the user.

6. Buying backlinks for the site
If you buy backlinks, this refers to bad SEO tactics and you may have to face Google Penalty because such backlinks include low quality and pornographic sites links.

Always create backlinks from relevant and well-ranking Websites. If you create bad and low-quality backlinks for your site, it can badly damage your SEO performance.

7. Forget Fast and Mobile-Friendly Experience
No one likes to go on the slow loading website.

SEO is not limited to content and keywords only. It also depends on performance and design. Google and other search engines prefer fast loading and mobile-friendly sites for better user experience.

This is the reason that fast loading and mobile-friendly sites are an important Google ranking factor.

8. Using Non-SEO Friendly URLs
If you use non-SEO friendly and longer URLs for your blog posts, then it affects your SEO optimized content.

Make your blog post URLs short and targeted with targeted keywords.

Always avoid such URLs,

http://justbrightme.com/p=123

http://mywebsite.com/5/10/17/category=SEO/

Always use this type of URL

http://mywebsite.com/page-seo-techniques/

9. Ignoring Keyword Research
SEO is based entirely on Keyword Research.

Keyword research boosts your traffic and makes your content more SEO friendly. Therefore, before writing an article, do keyword research for it.

But there are many new bloggers who do not research Keyword and this is a bad SEO content tactics.

10. Title Tags & Meta Descriptions Not Optimizing
If you do not optimize Title Tags & Meta Descriptions you lose an opportunity to further improve your content capacity.

When search engines bot your content for crawling, they first see your Title Tags & Meta Descriptions. If you optimize it properly then it will perform well in the search engine.

11. Regularly not publish content
If you do not publish posts regularly on your blog or website, then you can not get a good result in Google search.

Therefore, if you want to get more traffic than search results, then you need to regularly publish content. Bloggers who regularly publish content, get good traffic from the search engine.

Also, Read

What is SEO?

What is SEO?

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what is seo

Before discussing On Page SEO, Let’s we know what is SEO.

What is SEO?

SEO stands for Search Engine Optimization. It is the procedure of optimizing rank of a website or its web pages on Search Engine Result Pages (SERPs) by applying some SEO factor techniques and using some SEO tools free or paid.

Types of SEO…

 There are two types of SEO

 1) On Page SEO

 2) Off page SEO 

But in this blog, we know only On Page SEO.

What is On-Page SEO?

On-page SEO is the process of raising the rank of web pages in order to rank better and gain more visitor in search engines. On-page SEO refers both the HTML source codes and contents of web pages that can be improved.

 On Page SEO directs to factors that have a direct effect on webpage or website. Those factors are managed by coding on our webpage.

 On Page SEO includes the following factors-

1) Meta Title:

It is an HTML code that is shown on Search Engine Result Pages (SERPs) as a clickable, blue headline of a web page for the given result. Google recommended us that Meta Title is between 60 – 70 characters which include primary and Secondary keyword.

   Code Sample:

  <head>

  <title>Title of Page</title>

  </head>

2) Meta Description:

Meta Description is an HTML attribute that is displayed on Search Engine Result Pages (SERPs) below the URL of that page. It should be between 150 – 160 characters which include primary and Secondary keyword.

 Code Sample:

       <head>

      <meta name=”description” content=”Contents of your page “>

      </head>

3) Alt Tag:

The alt tag is also called an alternative text, alt attribute, alt description are used within the HTML code of an image to describe the appearance as the name of the primary keyword.

 Code Sample:

   <img src=”download.jpg” alt=”On Page SEO”>

4) URL Structure:

It makes sure that URL should be hierarchy form. URL should not contain _, 0-9 etc.

Example:

http://movies.com/bollywood-movies/robot2.0

It is SEO friendly.

But

http://movies.com/bollywood_movies/ro77523245

It is not SEO friendly.

5) Header Tag:

Header tags are an important factor for on-page SEO because those are used to express to the search engines that what your website is about. Search engines identify the copy in our header tag starts with h1 is more important than other parts.

The importance of header tag is down through to the h2, h3 and so on. Those tags help to support the overall theme or purpose of our web page.

  Code Sample:  

  <h1>Header Tag</h1>

  <h2>Header Tag</h2>

  <h3>Header Tag</h3>

  <h4>Header Tag</h4>

  <h5>Header Tag</h5>

  <h6>Header Tag</h6>

6) Keyword Density:

Keyword density is calculated as how much a keyword or keyword phrase displays in a web page compared to the total number of words in the page.

    If you use a keyword or keyword phrase 10 times and your total word in a web page is 500, then keyword density is = {(10/500)*100} % =2%

   The keyword density should be 2 – 5%. If you use a keyword or keyword phrase too many times, then you are penalized for “Spamming” or “Keyword Stuffing”.

7) Robots.txt:

Robots.txt is a text file that is used to tell the search engine that which page we want to crawl and which page want to not crawl.

Check Robots.txt-

https://www.mywebsite.com/robots.txt

Code Sample:

User-agent: *

Disallow:/wp-admin/

Disallow:/wp-includes/

8) Sitemap:

The sitemap is an XML or HTML file that contains URL of all web pages of a website. It is to be uploaded for tells the Search Engine to crawl that web pages.

Check Sitemap.xml-

https://wwwmywebsite.com/sitemap_index.xml

URL                                                                             Images                                               Last Mod.

https://www.mywebsite.com/                                      0

https://www.mywebsite.com/drupal/                        0                                       2016-05-26 02:05 +00:00

https://www.mywebsite.com/joomla/                        0                                       2016-05-26 02:12 +00:00

https://www.mywebsite.com/placement/                 0                                        2016-05-26 02:13 +00:00

https://www.mywebsite.com/magento/                    2                                        2016-05-26 02:16 +00:00

9) Canonicals:

A Canonical Tag is used to tell the Search Engine that which version of URL we want to display on Search Results.

Let I have a website www.mywebsite.com

If someone searches on of following-

  1. mywebsite.com
  2. http://mywebsite.com
  • https://mywebsite.com
  1. http://www.mywebsite.com
  2. https://mywebsite.com

 On all of the above search, only one URL should open. If your website opens all of separate URL, even though all open your home page, Search Engine may penalize you for Copyright.

Code Sample:

<link rel=”canonical” href=”https://www.mywebsite.com”>

10) Internal or External Link:

An internal or external link is a type of hyperlink on a page to another page, it may be the same or another website. If the destination is within the same website then the link is internal link otherwise external link.

11) Do follow and No follow Link:

Do follow links will pass Page Rank. It is extremely recommended by Search Engines.

Code Sample:

<a href=”https://www.mywebsite.com”>Text of link</a>

No follow links will not pass Page Rank. It isn’t recommended by Search Engines. But to get balanced you have to give No follow links.

Code Sample:

<a href=”https://www.mywebsite.com” rel=”nofollow”> Text of link</a>

Top 42 Interview Questions and Answers for the Post of SEO

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Interview Questions and Answers

Here in this section we have given 42 very important Interview Questions and Answers on SEO (Search Engine Optimization) and something about SMO, PPC, CMS etc. On another post we will discuss more about SMO (Social Media Optimization and Marketing), Content Management System and PPC (Pay Per Click). These questions you can use to prepare for your interview for SEO. These are some of the most essential questions that are asked in an interview for the post of SEO specialist.

  1. What is SEO?

Search engine optimization is a technique or a bunch of techniques that are used to boost a website rank in all major search engines. (Enhance the visibility and ranking of the SERP, i.e. Search Engine Result Pages)

  1. What are the types of SEO?

There are two types of SEO techniques, or SEO can be categories into two – On-page SEO and Off-page SEO.

On page SEO generally done on the page of the website and off site or off page SEO generally done off the page of the website.

  1. What are SEO Tools that you think good to use?

Alaxa open site explorer, Google Webmaster tool, Google analytics, Google Adword keyword planners, Bing analytics and webmaster tools etc.

  1. What Do you mean by backlink?

Backlinks are the links that are link back to your website or blog, it can be a home page or a deep link or the subpage of your website.

  1. What is inbound and outbound link?

Inbound is nothing but a backlink that is linked on another site and there visitors are coming to your website. It means visitors are coming to your site from other sites through your links. It is inbound.

On the other hand, when visitors are going from your site to other site, it is called outbound link. It is also a kind of backlink, when you are linking another site’s URL in your website and your visitors found the link relevant and going outside of your website to another site. It is an outbound link.

  1. What do you mean by Google bot?

Google bot often called as Google bot is nothing but a web crawling bot, sometimes called spider. It is a robot that used in search engines to discover new/latest updated pages that are added to the Google’s index.

  1. What do you mean by search engine spider or crawler?

Search engine spider or crawler is nothing but a robot that discussed above in the Google bot section, used to discover the new pages that have been added to the Google’s index.

  1. What do you mean by cross-linking and what are its functions?

Cross linking generally refers to the procedure of linking between two sites. If it is owned by you or other person. This link generally provides similar content type.

  1. Why use keywords and what are the relevancy of using keyword?

Keywords are words that generally users search typing in search engine’s search box.

Keywords are some of the most important things in SEO. A content without keywords is useless. If you do not include relevant keyword in your content then your content has less chances coming up in the SERP.

  1. How much keywords or the percentage of keywords you use generally in a content?

It varies from person to person, sometimes in Google’s updates we found 2-4 percent keywords is good in a content and sometimes SEO experts believe 1-2 percent of keywords are good in a content. It varies from person to person, depending on their skills and knowledge.

  1. What is keyword stuffing?

Keywords stuffing means putting excessive or unnecessary keywords in a content, which is not at all good for Google’s guidelines.

  1. Is good content necessary for search engine optimization?

Content is the kind of a website. When you search a website, we type keyword short or long to find a specific website or content. If the content is good then only the website will be visible, because there would no person in the world who will find a website only to see the design without getting any information.

  1. Do you know anything about Google’s penalty? Why it gives?

Google’s penalty is nothing but a fine or a negative impact on a website or blog. It reduces the search ranking of a website. If you get a penalty, it means your website is not following Google’s guidelines that generally Google provides through Panda, Penguin and Humming Bird update.

  1. Do you give some good SEO blogs that you feel good and for learning SEO?

Yes, there are few SEO blogs I like to read to gain more knowledge in SEO, some of them are:

  • Search Engine Land
  • Brink Marketing
  • MOZ
  1. What is title tag?

A title tag is nothing but a tag that is used to write a unique and search engine friendly title.

  1. What is meta title?

A meta title is a tile that is used to write a unique title that generally put in the HTML header that helps to give the information to the search engines about the site pages.

  1. What is meta description?

A meta description is nothing but a description paragraph that says something about the website page or post. It is about 156-160 characters including space.

  1. Do you know anything about CMS?

Yes, CMS is called Content Management System, some of the most popular CMS are WordPress, Joomla, Magento, Drupal etc. They are widely used to build websites and blogs for personal and business use.

  1. What do you know about White Hat, Black hat and Grey hat SEO techniques?

White Hat SEO – White hat SEO is a bunch of SEO techniques that are used following the search engines guidelines. No trick, no short cut, no harmful things or techniques are used in white hat SEO.

Black Hat SEO – Black hat SEO is a bunch of SEO techniques that are used without following the search engines guidelines, Tricks, short cuts, harmful things or techniques are used in black hat SEO to boost one’s website rank.

Grey Hat SEO – Grey hat SEO is a bunch of techniques that are used to improve the site rank, but somehow they are ethically dubious and someday would be considered as black hat.

  1. Is SEO differs from SMO and SEM?

SEO differs from SMO and SEM for sure. SEO is called Search Engine Optimization, whereas SMO is called Social Media Optimization and SEM is called Search Engine Marketing. All are different from each other.

  1. Do you think organic SEO is better than PPC?

Organic SEO is not expensive, if you learn SEO without investing a single penny, you can do SEO, but if you hire a SEO professional, he or she or the company will charge you a fee for sure. On the other hand PPC is expensive; it is called paid advertising that some search engines provide, Google is one of them. Which is better that is a matter of contradiction. If you apply organic SEO and your website rank in SERP then that will last long, but if you apply PPC and till you apply your ad will appear on the SERP, when you stop they will be vanished.

  1. What do you mean by PPC?

PPC is called Pay Per Click, which is called paid advertising, a service provided by Google.

  1. How many characters do Google support for title?

Google generally support 60 characters for a title of a website or blog post including space.

  1. What is LSI?

LSI is called Latent Semantic Indexing, is nothing but a system used by Google as well as other major search engines. Search engine crawlers or spiders collect some words or phrases from the website and treat as keywords for the post or page.

  1. What do you mean by 301 or 404 redirect?

301 redirect is a permanent redirect that passes between 90 to 99 percent of the link juice (link juice is called the power of ranking) to the redirected page.

On the other hand, 404 redirect is one of the most easiest as well as effective ways to fix the 404 errors from the perspective of SEO, which is used a 301 redirect. They are interconnected with each other.

  1. Do you know something about Google’s humming bird, Penguin and Panda? What are they?

Humming Bird, Penguin and Panda are Google’s search algorithm that provide updates and news on the search engines behavior and the websites to follow them.

  1. What is Webmaster tool?

Google webmaster tool also known as search console helps to check indexing status and optimize visibility of their websites.

  1. What is Analytics?

Google or other search engines analytics are the systematic computational analysis of data or statistics or the information resulting from the systematic analysis of data or statistics.

  1. What is breadcrumb?

Breadcrumbs trail or bread crumb is a graphical control element that are used as a navigational aid in the user interfaces. It helps users to keep the track of their locations within the programs, documents and or websites.

  1. What is robot.txt?

Robot.txt is a code or program that are used to hide a specific web page(s).

  1. Tell me something about On-page SEO techniques?

There are many on-page SEO techniques a specialist can apply, some of them are:

Local listing, meta title, meta tag, meta description optimization, HTML or CSS validation, W3C validation, image optimization, anchor text optimization, link or broken link checking, URL optimization, content optimization etc.

  1. Tell me something about off-page SEO techniques?

Off page optimization is all about submission of the content in different websites, some of them are:

Article submission, blog submission, PR submission, PPT submission, directory submission, social bookmarking, back linking, link baiting,  blog commenting, web 2.0 submission etc.

  1. Tell me something about Social Media?

Social media are some social platforms that are used to connect and interact with people all over the world. Social media also used to share pictures, comments and information easily. Some of the well-known social media are: facebook, LinkedIn, Twitter, Google+ etc.

  1. What is do follow and no follow site?

Do follow sites are those websites that allow links to submit and no follow websites are those sites that do not allow any link to their website.

  1. How many characters support Google as meta description?

Google supports characters for meta descriptions up to 160 including space.

  1. What is canonical Tag?

canonical URL or canonical tag allows a user to tell search engines, which is certainly similar URLs are generally one and the same.

  1. What do you mean by keyword streaming?

Keyword streaming is nothing but analyzing the relevant keywords and choose the best of best keyword for your website in order to get organic traffic and leads by way of keywords.

  1. What is the difference between internet marketing, digital marketing and SEO?

Digital marketing and internet marketing discusses the same thing, though they are same but the name is different. Whereas SEO or Search Engine Optimization is a bunch of techniques that are used to boost one’s website rank in SERP, which comes under digital marketing.

  1. Are SEO and SMO come under digital marketing?

Yes, SEO and SMO come under digital marketing. They are the part of digital marketing as well.

  1. What do you know about affiliate marketing?

Affiliate marketing is a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

  1. What is speed test?

Speed test allows to know the website loading speed, the less the loading speed the website is the more chance to get the higher rank, more impression and visitors.

  1. What is disavow links?

Disavow Links tool or Google’s link disavowal tool that allows publishers to say the search engine like Google that they do not want certain links from other websites and do not count them as link to rank web sites.

A Lucrative SEO Career Your Kickstart to Bright Future

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Are you looking for an SEO job? Are you thinking how to get a job in SEO? If you answered YES then it is the right time to step it up and get started. Most of the fresher these days look for quick job and most of them think of a lucrative career, so they choose SEO as career. SEO can give you a bright future, as you know everything is going digital so the career in digital marketing, SEO, SMO, PPC and more has nice future. If you want to pursue for an SEO career or digital marketing then you need to learn the fundamentals of SEO, then only you will be able pursue for a great career.

SEO Training with Placement Assurance

The problem is that most of the students, fresher and even experienced people do not know where to take a SEO training in Kolkata, which institute can give them better training and more. There are hundreds of SEO training institutes in Kolkata you can found, but it is really a daunting task to find the best SEO institutes in Kolkata provides hands on SEO training with placement assurance after completing the course. These days, many  IT organizations in India and outside or the country look for experienced SEO professionals who can take care of the entire digital marketing activity, so you understand how the demand for SEO specialists are increasing day by day and the next job could be your job.

What You Need to Know About SEO Course

You might be thinking what should you learn and what should you see when you take admission in an SEO training in Kolkata? Yes, there are certain things that you need to see before enrolling for a SEO course, so better you consult with an SEO specialist or professional digital marketing training instate in Kolkata, like W3webschool, which helps you to know what should you see. Let us see the things you need to see, before enrolling an SEO course.

  • Search engine optimization – niche industry sites submission, local media and other sites submission, other techniques like keyword analysis, on page and off page optimization.
  • Social media optimization – facebook, PInterest, LinkedIn, Twitter, YouTube, Google+, Tumbler etc. optimization.
  • Website analysis through Google and Bing Analytics tools, tracking data, demographics and websites behaviors.
  • Development content for websites and social media and optimize the content.
  • Building links, cross linking, link baiting, link checking, validation and more about on pae and off page SEO.

Therefore, whether you want to be a professional and expert in SEO, you should know the basic techniques of web development. It not only helps you to clear the concept of SEO, but also helps you to apply the techniques freely. A professional SEO training institute in Kolkata, like W3webschool has taught hundreds of students till date and have successfully placed the candidates in small, medium and large IT organizations, who are working there as SEO specialist.

How A Digital Marketing Course Can Boost Your Career

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digital marketing training

There are many, may be thousands of digital marketing courses available at present time – and each tends or institutes are offering something a bit more different course to grab the students– so the right as well as perfect one for you will surely depend on one’s needs, your learning as well as course preferences as per your budget. So in terms of the digital marketing courses in a good digital marketing training institute in Kolkata that can help you would be caught up with one of the online team which runs an online digital marketing or online digital marketing course in conjunction with the Google to find out what and how exactly the course as well as other courses in this highly competitive sector can help you to boost the digital marketing career prospects at the same time.

Digital Marketing Provides You Industry Knowledge

A great deal of the computerized advertising courses that are accessible, are taught by key figures inside the advanced promoting industry (counting Google) – and, because of the quick paced nature of the computerized business, they’re always being upgraded to guarantee they’re cutting-edge and important (Online have quite recently redesigned their grounds and all the substance inside it!). This implies you’ll not just be given a wide diagram of the advanced showcasing industry and how key components, for example, marking, online networking, examination, SEO and portable add to the general client venture, you’ll additionally have the most state-of-the-art information – all of which will undoubtedly enhance your aptitude set, inspire your current/potential business and may simply sack you that new employment or advancement.

Digital Marketing Increase Your Networking Potential

When you agree to a computerized advertising course like Squared Online, notwithstanding the teachers and visitor speakers who you can connect with amid the course and past, you additionally get the opportunity to meet heaps of different experts who are right now working in the promoting business or are hoping to break into the advanced showcasing division. Clearly, all through the span of such a course, you’ll get the opportunity to talk to these folks about your encounters and gain from theirs amid your gathering movement work – yet toward the end, you’ll likewise wind up with a radical new system of experts who can go about as somewhat of a bolster system all through your profession.

Learn Digital Marketing in a Collaborative Learning Environment

Online digital marketing and advertising course in a good digital marketing training institute in Kolkata can showcase the and can give you a one of a kind online course since it offers a communitarian, intuitive learning environment – and not at all like some other scholastic courses, on this course you really learn by taking a shot at genuine crusade briefs, giving things a go, going out on a limb and gaining from your missteps – something which you can’t generally do in the genuine computerized industry. This implies when you graduate, you’ll have some awesome experience to draw on which you can then use all through whatever is left of your profession – basically giving you the high ground over different representatives or competitors who lack same experience to draw on.

Besides, synergistic situations can likewise give you the chance to get some information about computerized advertising best practice and how to apply key standards to a specific battle from a built up figure inside the business – again, something which you’d most likely never find the opportunity to do in this present reality.

Touch With us:

Website: www.w3webschool.com

Email: w3webschools@gmail.com

Mobile: +91 801720445

Skype: suhana.saheel

Your Career in Digital Marketing – The Important Landscape Defined

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digital marketing training

You have probably heard the impressive statistics that more than 150,000 jobs in digital marketing are predicted by the year 2020, salaries in this field are raising day by day and India’s digital economy will soon be the worth of $62 billion. ‘Really great’, is not it? Now you are thinking as you get fired up as well as preparing yourself to embark upon a lucrative career in digital marketing. But there is one of the most important life changing things, even you do not know what are those skills you need or how to sharp them.

Growth of Digital Marketing in India

There has been a steady rise in demand for the purpose of specialist skills as well as more roles in digital marketing in the country. Whether you have asked about the jobs landscape in digital marketing, then the answer is simple. Digital marketing is evolving all the time. Hundreds and thousands of companies are still seeking for broad skills in digital marketing at Managers as well as Executive level people. Perhaps, the industry matures in classifying more into skills areas, like Content Writing and marketing, SEO and SEM, Analytics and SMO. To keep in mind digital marketing training in Kolkata offers quality course for fresher and experience IT professionals for further growth in this area.

Skills Needed to Become a Successful Digital Marketer

A successful digital marketer should have the following skills to make him or her demanded and successful in this lucrative career. As the internet is getting more and more popularity every day and becoming the dominant part of the types and sizes of businesses, all professionals have the fundamental duty to become proficient at least in basic skills in digital marketing. Some of the essential skills are needed for each and every digital marketer in his or her arsenals are:

  • Communication and project management skills
  • Creative and general writing skills.
  • Analytical and problem solving skills.
  • Technical and internet skills.

In the time you add the above mentioned skills to your impressive resume with your present qualifications and experience, you will surely become a double threat as well as infinitely more value to your present and future employers.

Advantages of Having Digital Marketing Skills

There are several advantages and benefits of entering into digital marketing career. According to digital marketing training Kolkata, the bigger budgets, expand the pay as well as more career option are some of the advantages of most of the digital marketing people can see forward to this year 2016 and beyond. Here, we have tried to picture some of the essential things of digital marketing.

  • Digital Marketers are in Demand – You can prepare yourself for a lucrative and highly demanding career, where the demand is possible exceeds supply in the coming 2020.
  • Gaining some fresh skills – You should learn some fresh and essential skills for digital marketing for future-proof career, also some advanced certification help you to boost your career.
  • Large Career Choices – Digital marketing can be your plethora of career choice. It is already a big industry. It has multiple fields such as, PPC, SEO, SMO, SMM, Content Writing and Marketing for fresher as well as experienced people.
  • Handsome Pay – Organizations need real value or highly skilled as well as certified digital marketing people; if you are one of them then your pay scale will be handsome more than your colleagues.

Digital marketing is beyond doubt a great career for both fresher and working people. So, whether you wish to hone your digital marketing skills to become a successful digital marketer then professional digital marketing training in Kolkata is the right option for you at this stage.

The Purpose of Custom SEO Training to Get Your Employees Onboard

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In the time people search for particular information online through search engines, they normally go about it by writing in what they are looking or seeking for. In order for your website to become available in the time visitors or people search for the information, the search engines need to recognize that the website has value so that searchers find your website. Importantly, it is one of the important reasons why the area of SEO exists – to assist and make sure that your website(s) are attracting to the search engines and visitors at the same time.

Custom SEO with Strong Training Module

In order to know the importance of Search Engine Optimization, it helps you to know how your website(s) fit into the entire picture. Here in this article we have discussed that SEO really need and why you as one or multiple websites owner need to care for Search Engine Optimization. To understand the necessity of SEO and how to apply it for better rank, SEO training in Kolkata can be your help. Prior to begin link building, content development and/or social promotion, your SEO training needs to be customized, because without a strong training module for SEO your training program will never be as successful as it should be. This is true for a beginner or an IT professional who want to pursue a new career in SEO, but if you are an owner of company then you need to invest in SEO training for each and everyone, as well as customize the training so that each department can see how it works.

SEO Training for Departments to Help Get Them Onboard

Here we have discussed three essential key points that you should see when you take SEO training or want to train people in your company to help get them onboard.

  • Sales – Do you know what does your sales department care about? Are they getting enough leads and generating sales? If yes then well, but if not then SEO is going to help your sale people. A study found that more than 60 percent customers come online and find products or services without thinking any website or company. So if you optimize your business website and can boost the site rank in all major search engines then the chances are higher for your company to the visitors.
  • CSuite – Like other important marketing program, whether you do not get a solid purchase in from the higher ups then the opportunities are your SEO program would not get very far. But too sometimes the C-Suite Google’s is a popular search term think your organization should be ranking good and whether they do not find your website at the top of the rank then your SEO techniques are not working.
  • Customer Service – An effective SEO program can lead to better and healthy customer service. Hope you have already heard that a major part of SEO is simply about handling your brands, products and services online, and modifying the customer experience. If you training from a good professional SEO training in Kolkata you can understand the use and benefits of SEO as a whole, not only for technical perspective but also for business.

Whether you have been fighting with more and more web traffic, but not getting enough for your business website, it might because you have not totally employed SEO to the best of your capabilities. The main motto of doing SEO is to increase the website’s usability so that you can get visitors in the form of search engines.

SEO Training from Someone Who Practically SEO to Run Successful Websites

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You probably understand or already heard that Search Engine Optimization (SEO) is one the most powerful online marketing tactics that could help a website to get good rank in almost all major search engines, and also help to increase the stream of visitors on a regular basis. Here in this article we have discussed how SEO training in Kolkata, be it online SEO training or Offline SEO training can help your profession as well as help you press your individual or business website right to the leading of online search engine results pages. Before taking admission on SEO course some questions can pop up in your mind. What are the benefits of learning SEO? What is the future prospect of learning SEO? How the SEO career can help you earn money? And so on. Here we have tried to give you all answer which you are seeking for.

The Benefits of Learning SEO

Internet businesses are increasing like anything in India and have seen a very steady growth in this highly competitive e-commerce industry. Here are some of the important benefits and advantages of learning SEO.

  • SEO can give you a higher ROI or Return on Investment compared to other forms of internet marketing. And if you are a student or professional in any IT field then SEO can add your skills.
  • Through proper SEO training, you can optimize your websites and can give a permanent ranking in search engines.
  • You can get targeted traffic and your websites get 24×7 customers, so you get higher sales as well as higher profits and that is what you also want like other businesses.
  • The benefits of SEO training are many. You can pursue for another career i.e. a career in Search Engine Optimization as well as digital marketing. You can work as a SEO specialist, or a freelance SEO from home.
  • The essential things is that you should learn SEO course from a good institute that provides hands on training and learning through live projects SEO training in Kolkata, so that you the course will make sure to give you state-of-the art experience in SEO.
  • You can start SEO course online or offline mode as per your wish and time you have. After completing the course you can start your business by way of blogging and affiliate marketing.

As you have already known that SEO or Search Engine Optimization is a method or a cluster of methods of giving a website higher ranking in major search engines results pages so that a website can rank high to get more visitors. The majority of users generally click on those websites that rank high in search engines results pages, hardly a few users click on page 2, 3 or 4 or more results pages in Google, Yahoo, MSN etc. So if you do not have enough visitors for your website, it does make any sense or cost for your job. Due to the reason many small, medium and large IT companies, especially web design and web development companies look for skilled SEO professional.

Strategic SEO Training for Small and Medium Business Owners and Marketers

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SEO or Search Engine Optimization is a well-known technique by which one can bring any website on top of all major search engines like Google, Yahoo, Bing etc. Now the question you might ask who can learn SEO? Yes it is a wise question no doubt. Anyone can learn SEO, a freelancer, web developer or online marketer. Anybody who wants to take the challenge to complete with other websites or blogs as well as want to bring the website on top of the search engines can take SEO Training. SEO is a lucrative career these days. To learn SEO you should know good English and should have the basic understanding of Internet.

Professional SEO Training for Small and Medium Business

Today’s age is the age of digital marketing and you need to update all the time, if you give your business a boost through online. Internet marketing plays a pivotal role in this age, and so SEO is very effective. Before taking a professional SEO Training you can ask some important questions, let us see what you can ask yourself.

  • Are you a busy small or medium business owner who is struggling to get new clients?
  • Are you completely frustrated by lack of rankings and leads from Search Engine Optimization?
  • Are you really tired of wasting your time on internet marketing?
  • Are not you sure whether your search engine optimization company provides good services?

Let us answer all your questions. Discover how to improve your website(s) traffic with potential customers, leads as well as sales with a professional SEO Training in Kolkata. Whether you are a hardcore marketing professional, a professional in PR, social media marketer or an owner of small or medium business, you cannot ignore the tremendous influence of social media has on search engine optimization. SEO or Search Engine Optimization is the number one online priorities for many small, medium and large scale businesses, yet a very few professionals really understand the necessities of SEO and is and how search engines really work.

What Are the Scope of SEO Training?

A good professional SEO Training institute go beyond the SEO basics, also cover how search engine work and the influence of social media to search results for your website(s) ranks for getting prospective clients and importantly to get your business to the top.

  • SEO training can make you an expert in SEO and you have opportunity to work under any company.
  • You can easily start your own business, and also can work for them who look for SEO specialist.
  • You can learn earning money through online marketing, AdSense and affiliate marketing and earn from them.
  • You can also hired for SMO manager, PPC expert etc.

Today’s online business is booming like other things. Every organization is getting online these days to generate their business through internet. It is seen directly or indirectly the majority of organizations look for SEO expert. A professional SEO training course will provide you every understanding about SEO, SMO, and SEM what a company will like to work with you.

Digital Transformation Training To Create Digital Strategies & Better Outcomes from Digital Channels

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Where do you begin whether you wish to develop a result oriented digital marketing strategy? Well, you might think it needs to be a long report, a difficult strategy that can best be summarized into two or three sides of A4 paper in your table. Even though it seems that like other small or medium organizations you also like to start smart digital marketing strategy. That’s not a bad idea. But to start that you need to learn digital marketing and you should take a professional digital marketing training. A professional course in digital marketing can help you to get success in this highly competitive world of internet marketing.

How a Digital Marketing Training Can Help You?

If you think to be a digital marketing expert without a course on digital training then you might be wrong somewhere, because a good professional digital marketing training can only help you to understand the pros and cons of digital marketing, and by which you can apply those tricks into your business to get long term success in online or digital marketing. A good training program on digital marketing will give you structure, mentor-ship as well as the opportunity to network with like-minded people that can be beneficial for your business.

Learn Digital Marketing from the Master

So whether you want to attend a professional digital marketing training program that can be good for creating a best digital strategy for your online business. At W3 Web School Kolkata digital marketing training course you are welcome. One of the leading and most trusted institutes in Kolkata offers online and offline digital marketing courses for students who are aspirant in digital marketing and professionals who are already in this field but want to brush up their skills from a standard course. But prior to take admission make sure that you get at least 80:20 practical and theoretical training with at least a live project to work on.

Learning Digital Marketing Online and Offline

When it comes to online marketing or digital marketing training, some institutions are exclusive in it. And the majority of educational institutes are not that much good in this field, because this is a course where you need to learn the basic to advance applications that can give you guaranteed result. In order to sustain as well as offer more and more online and offline courses on digital marketing by countless training programs you should choose a best one that can help you as per your need.

So you should choose apart from a general digital marketing training program, most of the companies & institutions offer specialization in SEO, (Search Engine Optimization), SMO (Social Media Optimization), SEM (Search Engine Marketing), Mobile Marketing, PPC (Pay Per Click) and so on. A good professional training program which is authorized as well as certified that could build up your resume.

 

Search Engine Optimization A Hot Cake Career in Present IT Market

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Search Engine Optimization shortly known as SEO is one of the most effective and efficient marketing tools whereby a prevalent mechanism is applied for improving an individual’s or business website’s better visibility in all major Search Engine Page Results, called SEPR. These days, each and every website wants to attain a great visibility for the purpose of attracting targeted audience, increasing for better conversion rate and grow business. SEO is one of the most attractive careers at present time. Most of the students and professional in IT prefer search engine optimization as a career. If you are an aspirant of SEO then you should take SEO training Kolkata to pursue a great career.

 

Effective SEO Training To Grow Your Business

 

SEO training Kolkata is in intense competition among others. Though it is hard to believe an institute which does not have that much experience in this field, but providing training in SEO. As an aspirant of SEO you should rely on those institutes which are in this field and already provided search engine optimization to its hundreds of clients all around the world. A good SEO company in Kolkata offers a complete online digital marketing solution including SEO, SMO and SEM programs for all types and sizes of organizations also provide training to fresher and professionals who like to pursue their career in this filed.

 

Why choose a Reliable SEO Training Institute?
A reliable SEO training Kolkata can understand the needs of the student, designed SEO course in such a way so that it can meet the industry need. A reliable company cum institute has a separate group of highly skilled, qualified and experienced professionals who can take care of the classes as per the marketing needs. A complete training is provided by a reliable institute, such as:

 

  • Search Engine Optimization including On Page and Off Page Optimization
  • White Hat link building for all types of SEO projects
  • Customized internet marketing solutions
  • Teaching through live projects and working on it
  • One to one doubt clearing session
  • Website tracking through analytics and software
  • Keyword analysis and finding the competition of keywords and more

 

Having a website or not one for the purpose of one’s business is almost the same, until it is optimized properly for all major search engines, so that the individual or the company can get the steady stream of relevant traffics. And how it can be done? Yes, it is done through the techniques of SEO. So SEO experts are in need and growing in demand. And career in SEO is really excellent as well as lucrative.

 

 

Scope and Benefit of Online seo training for talented, techie and ambitious Students

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Search engine optimization is the most important thing for online businesses or digital businesses. If you start an online business or if you create an website for your office or business place then you are definitely going to need the help of SEO to sell your products and services to a maximum number of people.SEO does a real magic for your business as it gets more and more interested visitors to your website. More visitors mean more sales. That is why SEO professionals are highly in demand. Online seo training modules are helping out many would be SEO professionals to find dream jobs in the market.

Benefits and advantages of online seo training

 

Why you should go for online training? The reason is simple. Online seo training definitely means better and smarter job opportunities for SEO professionals. When you complete the online training you have already become a thorough professional. The online courses are going to teach you all the secret tricks of this trade. You can learn the best tricks from the comforts of your room. The most interesting thing about the online training options is that you can continue your study or job and take the classes on a regular basis. As a bonus you would get a job with a very good salary package.

Topics covered easily

 

As it comes to online seo training  you will have to face a lot of subject areas. The matter of fact is that SEO itself is a vast subject matter which has so many branches and sub branches. The good thing is that you will never feel confused when you get to learn all the aspects of search engine optimization through online training systems. The topics usually get covered in a real easy manner. The trainers are all professionals and subject matter experts. They know how to explain things in real easy way to you.

How does an online training institute help you out?

 

An established online seo training institute would do its best to help you develop your SEO skills. They will nurture your talents to perfection. From a novice you will become a thorough professional. Online training institutes will help you every possible way so that you can build up some reputation in this field. Expert trainers from the online teaching institutes will teach you the latest trends as well as techniques. You will need them to sustain and prosper in this field. These online courses will make you thorough with PPC ads, affiliate marketing, social media marketing, digital marketing tricks etc.

The necessity and scope of online seo training is therefore pretty clear to all. It is in fact the future. So, all the tech savvy people who would like to get the real benefits out of a career in search engine optimization should look for online training. There is simply nothing like it. It is the best and definitely the most effective choice for the ambitious SEO professionals. In India, the number of online search engine optimization training programs and institutes is increasing. You will find good online training systems in Noida, Delhi, Kolkata, Mumbai, Bangalore etc. These courses are good for both business owners and SEO professionals. As you learn from these institutes you get the key to beat the competition.

Industry Ready Advanced Search Engine Optimization Training in Kolkata

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SEO called Search Engine Optimization or more precisely called ethical SEO training, one of the most lucrative and major factors for a person who wants to build his or her career in search engine optimization. There are hundreds and thousands of SEO training institutes in Kolkata you can see offering SEO, SEM and SMO training, but you need to indentify which one is best for you. Whether they are flexible enough maintaining their classes, if they provide placement assistance, provide quality courseware, one to one interactive class, doubt clearing session, installment payment facility, and more importantly online and offline mode of learning.

Who Can Attend SEO Course in Kolkata?

As an experience and professional SEO Training institute in Kolkata W3webschool.com is one of the reliable and most trusted training institutes providing industry standard SEO training for fresher and professionals, also you get the above mentioned facilities in this institute. It is not only an institute providing SEO training to people, but also a renowned web designing, web development, graphic design and SEO service provider in India served thousands of clients’ around the world. So you are rest assured to get 100 percent industry ready course which you are looking for. The institute is equipped with experienced and highly skilled SEO analyst who will take your classes and clear your doubt regarding the subject in one to one session.

  • Students, professionals and fresher looking for career as SEO analyst and digital marketing domain
  • Individuals who want to work from home as a freelancer, full time or part time basis
  • Sales and marketing professional of IT industry, especially digital marketing
  • IT professionals, internet enthusiasts and web geeks
  • Graphic designers, web designers and web developers
  • Mobile application designers and developers
  • Website content writers and bloggers
  • Individuals who are in inbound marketing
  • Search engine marketers and social media optimization specialists
  • Affiliate marketing professionals
  • Small and medium size business owners, online entrepreneurs, bootstrapped startups and webmasters

SEO training in Kolkata syllabus is completely designed to meet the industry need and prepared in accordance with the Google and other major search engines’ guidelines. As one of the best and affordable SEO training institutes in Kolkata, the institute is already got fame and name outside of the city for providing affordable and high curriculum based SEO course to digital marketing enthusiasts.  

Why choose W3webschool your SEO Training in Kolkata?

  • Opportunity to learn from experienced digital marketing professionals
  • Advanced and practical Google SEO Training and methodologies
  • Practical classes and training with live projects
  • Industry designed SEO courses as per the industry requirement
  • One to one doubt clearing classes with one to one PC facilities
  • Easy to pay by installment and one-time payment on discount
  • Classes with all latest SEO tools and advanced techniques
  • Ready to help attitude for every student
  • Friendly teaching and institutional atmosphere
  • 100 placement assistance after completion of training

The institute always begins training from the very basics of SEO and day by day teaches the fundamental and advanced parts of search engine optimization, so that students can get most advanced & technical SEO with individual care.

The Top Notch Web Design Training Institute in Kolkata for a Lucrative Career

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Web designing training is one of the most reliable and lucrative career in IT today. Web design training is definitely an ideal choice for the purpose of students as well as individuals who love to create nice and innovative websites, and also have avid interests to work as a professional website designer in renowned IT companies in and outside the country. W3webschool is one of the most trusted and well-known in India, situated in the city of job – Kolkata. Our website design training institute in Kolkata is especially designed for students and working professionals to keep in mind the latest industry standard as well as technologies requirements.

Why You Should Attained Web Design Course?

This age is the age of digital marketing and technology; all companies need their websites to attain their business goals, promote products and services and to reach their prospective customers online. And also Smartphone users are increasing day by day, the increasing number of users also pushing the digital arena to meet the future requirement, due to the reasons the demand for web designing and development are increasing. Almost all web companies require good website designing professionals and developers to meet their needs for the windows of business, so that they can communicate with customers online meeting their clients’ requirement.

  • Fresher and professionals looking for a career in web designing
  • Fresher and professionals who want to start working from home on free time, part time or full time basis
  • Professionals want to start freelancing from home beside their present job
  • Individuals looking to start up a lucrative freelance web designing career
  • Graphic designers looking for web designing career for better future prospect
  • Mobile application designers and developers find the new career in designing
  • Web developers and application builders
  • Search engine and social media professionals need extensive knowledge in designing for new career opportunities

So the increasing demand for web designing and almost every web company need of web designers are the main thing to select a career in web designing. A trained website designers who knows the fundamental of website design can boost up his or her career in this filed rapidly, salary is also very lucrative and job prospect is also very high. Fresher and experienced website designers find a career in creative field then this can be their perfect path.

How the training in website designing institute in Kolkata can help?

  • Learning from experience website designers
  • Professional web designing with advanced tools applied
  • Industry ready and crafted web designing courses
  • Learning from the fundamental of web designing
  • Building expertise to create responsive website with design knowledge
  • One to one course interaction with all students
  • Affordable and easy to pay fees even installment
  • Setting skill set with latest web designing tools and materials at free of cost
  • After completion of training 100 percent job assistance

Eventually in IT the job for web designers are very attractive no doubt. But after getting training it is not always mandatory to do job in a company as a web designer, the freelance based earning opportunity is also there for experienced professionals. A properly trained and skilled web designer is always in need by the industry.

Rank Your Career As You Rank Websites As a SEO Professional

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If you are seeking a career as SEO professional or already working as the same and you require a professional SEO training in Kolkata then we must say you have come to the right place. Yes the institute is W3 web School that can give you an edge over other professionals and aspirants in the industry in your organization. W3webschool which is based in Kolkata pertains to the need of the students and professionals who are looking for advanced SEO training in Kolkata and outside of the city, as it provides classroom as well as online SEO training facilities.

SEO Course Content

At W3webschool, the SEO training mainly focuses on the conceptualization of on-page optimization, off-page optimization, and website foundation, SEO for Word Press, Penguin, Panda and hummingbird updates. SEO as you all know stands for Search engine optimization which is done for ranking a website top on the mostly searched engines like Google, Yahoo, Bing and others, so in the SEO training, fundamentals of keywords, link building, webmaster tools are taught to the candidates. At the beginning of the SEO training classes, the necessity and requirements of SEO is been taught to the students so that they can understand the market of SEO and its necessity.

Faculty, Cost & Eligibility Criteria

The faculty at W3webschool is highly qualified and experienced in the industry, and also handled thousands of projects in this field and can give deeper knowledge of the industry and its requirement to the students. The cost of SEO training at W3webschool is very much affordable for the students. Students who have cleared their 10+2 and graduation can enrol for the SEO courses and the professionals who want advanced SEO training are also eligible.

With the given market scenario, where every business has close substitutes, it is becoming mandatory to have websites and get the websites ranked high on the search engines to pull customers, and the objective of the SEO training course at W3webschool to make their students well equipped with the formulae of doing the same and becoming employable.