If you are seeking for organic visitors from Google search, Search Engine Optimization or SEO is the most important thing you need to do. You probably have done SEO for your website before. Didn’t you? If you are a beginner in SEO check out our SEO guide for beginners. However, if you have already done SEO for your website but haven’t got that much success or you want to improve your website’s SEO, you have come to the perfect place. In this article, I’m going to explain how to improve SEO for your website. Let’s get started!
Content is the King
Yep! You should give your website content the highest priority. After all, everyone visits your site for your content. Therefore, you need to produce high-quality, optimized, and relevant content for your website. For that, you definitely need to hire a good and experienced content writer. Don’t think that you are done once you upload the content on your website. You need to update it regularly as well because Google loves the latest and updated content.
Pro tip: Look at your Google Analytics data and analyze from which browser visitors mostly visit your website. If it is Chrome, then optimize your webpage according to Chrome. If it is Firefox, then optimize it according to Firefox. Quite simple!
Loading Speed: The Lower it is, the Better it is
Although, Google says that they always prefer content over loading-time, let us understand the visitor’s point of view. Suppose you have clicked on a website and the website is loading and loading. Will you ever visit the website again? Moreover, you will probably go back and visit other websites. That’s why loading speed matters along with good content. Therefore, start working on your loading speed. Compress and optimize the codes and images. Additionally, you can use a CDN to decrease loading time.
Embed Tweets and Videos
Within your content, add relevant Tweets and YouTube videos. Basically, it will improve the user experience and increase your session time. In addition, it will also help you to decrease your bounce rate.
Remove all the Broken Links
Broken links directly affect your website’s SEO ranking. Regularly check your website for any broken link. There are numerous online tools to crawl the broken links such as BrokenLinkCheck. Do it on a regular basis.
Optimize your Site for Mobile Devices
More than 60% of Google searches come from mobile devices. That’s why Google has a separate ranking system for mobile devices. Not only that but also the number of mobile device users is growing day by day. Your website probably has a lot of mobile traffic as well. You can get all the data on your Google Analytics dashboard. Analyze the data and optimize your website for mobile devices. You can install AMP (Accelerated Mobile Pages) on your website if you want to.
Write Eye-Catching Title and Description
Always remember, visitors click on your link reading the Title and Description. Therefore, it should be something extraordinary. Otherwise, people won’t really click on your link. Keep that in mind!
People love Infographics
Nowadays, people love infographics a lot. Infographic is becoming like a trend these days. However, try to make any infographic more than 2000 words with a lot of data. Moreover, a well-designed infographic will increase visitor’s session timing for sure.
Register your Business with Google My Business
This step is basically to boost your ranking locally. It’s called Local SEO. If you have a business, register it with Google My Business. Google will verify your business address, contact info, and a few other things. It’s really a nice way to start acquiring local customers.
You can’t just do SEO for your website one day and sit on the back. It is a regular process you need to follow. If you don’t have enough time, you can hire an SEO expert for your business. Do you want to know more about how to improve SEO for your website? Book a demo class right now!