What are the Long-Tail keywords?
Long tail keywords are Keyword phrases that contain 4 or more words.
“How to Create a Website on WordPress” is a good example of a long-tail keyword.
When you optimize your site with such keywords, you get a good result and competition is also very low on such keywords.
Long-Tail vs Short-Tail
Short phrases spoken by less than three words are called short tail keywords.
“How to Create a Website” is a good example of short tail keywords.
The search volume of Short-tail Keywords is much higher than the Long tail keywords.
In this case, if you are thinking of targeting your site with short tail keywords, then stay awake. Here are some things you need to know.
Suppose a user has to create a website on WordPress and he searches Google “how to create a website” which is a short tail keyword, then Google has made a website about various platforms (WordPress, Joomla, Drupal, Blogger, etc.) The search result will show.
Clearly, Short tail keywords do not provide accurate search results. At the same time competition is also very high.
But when you optimize your content with long tail keyword, “How to Create a Website on WordPress” increases the likelihood of your site coming in search results. The most important thing is that these rank well in SERPs due to this low competition.
So instead of optimizing your site and looking for a more organic short tail, please replace this with long tail keywords (How to create a website on WordPress).
Long-Tail Keywords Benefits of Using
There are many benefits to using long tail keywords. What I said above is not enough.
Do you know more than half the search is done by Long tail keywords? Even if you have to search for something, then you can use long tail keywords.
If you do not want to lose traffic for your website or blog, then use long tail keywords.
Here are some more benefits below:
- Rank is easy
Long tail keywords are easily ranked in search engines. There is a lot of competition on head keywords. But due to low competition on long tail keywords, they rank well in the search engine.
- Helps in achieving Target Traffic
Long tail keywords are descriptive. If you want to get a targeted audience for your site, then long-tail keywords can help you a lot.
- Better Conversion Rate Gives
Users search for anything using long-tail keywords. The reasons are descriptive and provide better results. But you can not get overnight traffic and Better Conversion Rate by long tail keywords.
- Long Tail Keywords help you rank on Short Tail Keywords
If you want to rank even on Short Tail Keywords, Long Tail Keywords can help you with it. It also includes short tail keywords.
- Competitive Niches is Perfect for
As I said earlier, there is very little competition on Long Tail Keywords. Competition in some niches is very high, making it very difficult to rank in that niche. So if you want to stay out of competition, then optimize your site with Long Tail Keywords.
- Easy to optimize
It is better to optimize content by long tail keywords than short tail keywords. Because they provide a better user experience and it belongs to On Page SEO.
How to Research Long Tail Keyword
You can easily research the Long Tail Keyword with the help of a short tail keyword.
Now you must be wondering how?
When you search for a short term in a search engine or keyword research tools, in the long term you will see some suggestions or results which you can use as long tail keywords.
Let me show you some examples here,
First, visit Google.com. Enter your short tail keyword here. This will show you some suggestions as long tail keywords.
You can use these as long tail keywords in your content. You can use any good keyword research tool to check their search volume, CPC, competition.
Apart from this, you can also search for good long tail keywords for your site using the Google keyword planner. This tool shows many search volume, CPC, competition, and more keywords.
First of all visit the Google Keyword Planner site.
Best Keyword Research tool For Long Trail
Long tail keywords are available in many tools for research, which can help you find good long keywords. Here’s the list below,
Answer the Public – Using this tool, you can easily find long-tail keywords. When you search for any keywords on it, it also shows related keywords.
Google Auto-Suggest – I just told you this above, enter your keyword in Google search. It will start showing related keywords like a long tail.
Google Keyword Planner – Developed by Google, is a very good keyword research tool. With this help, you can find any kind of keyword easily, whether it is a long tail keyword or anything. With this tool, you can find out the keyword’s keyword competitions, monthly searches, CPC and more.
Soovle – This is also a very popular tool that helps find long tail keywords.
Google related keywords search – This method can also be helpful for finding long tail keywords. When you search anything in Google, after the search result you see some keywords that are in the form of long tail keywords. So you can use these as long tail keywords for your site.
Ubersuggest – This tool feels great to me and is my favorite. It has been developed by Neil Patel. With this tool, you can easily find good long tail keywords.
SEMrush – This is one of my most favorite tools that help you keep keyword research as well as monitor your competitor. However, its free version comes with very limited features. It is the premium version starts from $ 99.95 per month.
Ahrefs – This is a premium Keyword research tool that helps you find good keywords for your website and keeps track of the competitor.
How To Use Long-Tail Keywords
Now when you have a list of good keywords, then let’s start optimizing the blog.
- Write a new Blog Post using Long Tail Keywords
Write a new article on your blog and optimize it with long tail keywords.
But keep an eye on one thing, do not use only one long tail keyword in your content.
Optimize your content with as many long-tail keywords as possible. This technique helps you to get a good rank in SERPs.
- Update your Old Blog Post
Try to optimize all parts of your blog post such as titles, meta descriptions, and subheadings with long-tail keywords, even images too.
This technique helps boost both your ranking and traffic.
Title – Use well-researched long tail keyword for your title. Create your own title with a long tail keyword on the basis of the correlated viral and popular title research from your content, on the basis of which titles will receive more shares.
Meta Description – Apply the same process for meta description like a title. Keep your meta description short and descriptive.
Content – In addition to writing your content lengthy, use the long tail keywords as well. It helps your content rank better in SERPs. But keep an eye on the keyword stuffing in your content.
Images – Use long-tail keywords related to your main keywords in the alt text of your image. This helps you get a good rank in image search.
Subheadings – It is very important to use Proper subheading while writing content. It makes your content reader-friendly Use your main keywords and long tail keywords in subheadings. It helps search engines better understand your content.