Author Archives: Shaheel Khan

About Shaheel Khan

Shaheel is a Digital Marketing Consultant from Kolkata, India. He is also a Professional Trainer in this field of Digital Marketing. He is teaching and Working professional last 3 years.

What is Google My Business? How to do your business online?

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Google My Business

Everything is online in today’s digital age, whether it is buying a vegetable or buying a TV fridge. Everything can be done in an online order. In such a situation, the person who was left behind in this race could not take his business much further.

Even small businessmen are in the race to do online business, some are promoting their business-related social media pages, so some websites have started attracting customers. A status symbol has also been made in your online presence today. People call your name trusted only when they see you on Google.

It is not necessary for everyone to have knowledge of Digital Marketing, nor does every person want to spend some money making the website. In this way, Google has given everyone an option as a Google My Business in which you can list your business and customers can easily find you online.

What is Google My Business?

If you understand Google My Business in easy terms, then it is a Google-launched tool that you can list your business online through which your customer can easily find you and information about you like – Contact Number, Address, Location is easily found. Along with this, you can also add some pictures related to your business and product video. If you have a website or page, you can also add it to it.

It also knows the names of Google local listings or Google business listings. It is a free tool that can be used by small, medium or large business in your NAP *

NAP Full Form

N – Name (Business, Shop or organization)

A – Physical Address

P – Phone Number

* Add the details online to Google Search and Map and manage them.

Benefits Of Google My Business

If your business gets verified on Google business, then NAP details along with information about customers about their products and services, and can also upload their shop, business, product image, and video.

1. You can reach more people than you can by staying offline.

2. People know about your business.

3. People know you and your product easily.

4. You can easily share a new product with a click in one click with customers.

5. With the help of this tool, you can also manage your business online as well as interact with customers.

6. If you have a business website, you can increase local traffic through Google My Business.

7. If you offer home delivery service then you can get an order from here via phone number.

How to register on Google My Business?

You do not need any special techniques or rocket science for Google Business Listing. You can do Google Business Listing only with the normal Google ID. For this, you have to search Google My Business on Google. After which you log in to your account.

After logging in, you will have a choice of Create a New List, which will give you details related to your business by clicking on it.

After giving all the details, you have to verify the account, which takes one to two weeks and a letter from Google is sent to your address which you have listed.

You must verify the account after which your business will be fully listed and will be called Reputated Business.

Step 1. Eligibility:

If you want to apply for Google My Business, then you should have NAP detail.

Business name

Physical Address – to which the electricity bill, postcard is coming.

Phone Number

If there are websites then we can also be added. If not then there is no problem even then.

Step.2 How to Apply?

If you have NAP detail, you can then apply it from Mobile by downloading the Google My Business App from the Play Store on the https://www.google.com/intl/en_in/business/ website. (After login to Gmail address)

Tips & Tricks

If you are serious about bringing your business online and are making every effort to reach customers, Google My Business as well as create a Facebook page and share some pictures related to their products from time to time.

Give your profile the name of your business.

Correct details such as Contact Number, Address, Location is very important.

If possible, share the timetable associated with your business for the convenience of customers, that is, at what time you are present and not at what time

How to get huge video ranking on Youtube and boost your traffic

About Us 

W3webschool is one of the leading and most innovative IT training schools in India, situated in the city of Kolkata – ‘the city of joy’. We provide end-to-end Digital marketing TrainingWeb designWeb Development, PHP, MySQL, SEOCMS Training

How to get huge video ranking on Youtube and boost your traffic

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youtube ranking

Youtube is the world’s second largest search engine after Google. So it is very important to get a high ranking on Youtube. Given billions of views per month on youtube, you get a good chance to get huge traffic from Youtube. However, there are basic points you need to keep in mind while creating, uploading and managing your video.

Here is how you can do it:

1. Longer videos win. Youtube considers total video view times as the most important factor while ranking it’s search results. So longer your video is compared with others, chances are your video will rank better.
2. Always add caption on your video, this will allow Google to figure out content of your video
3. Always use keywords in the title and description of your video
4. Also if your video has voice over, must use keywords you are targeting in those voiceovers to increase your ranking.

5. HD Quality wins – you can use your phone, but a nice HD video camera makes a big difference. If you’re recording your computer make sure you check the settings for optimal video + audio.

6. SAY Your Keyword – verbally saying your keyword a few times is like keyword density for videos. Say it naturally, don’t just say it to say it. Including partial matches is also good.

7. Get To The Point – edit out ALL unnecessary pauses (I use Screencast-O-Matic) and be concise. I am super picky about this and noticed a huge difference in my video’s engagement.

8. Cards – cards are the little I (information) button. These can link to related videos, an associated website, polls, donations, or another YouTube channel. They are mobile-friendly (unlike Youtube’s outdated annotations) and you can add them in YouTube’s video manager.

9.Upload The Video With Your Keyword As The File Name

10. Write a Long Description With Keywords, Timestamps, Links : 
Long descriptions are great for Youtube video SEO and give you a place to add timestamps, useful links, and an overall summary. The text is super important for ranking any type of content.

What is the Domain Authority and what is the use of it?

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Domain Authority

Friends, today we will tell you, What is domain Authority and why is important? If you are a blogger then today’s post can be very beneficial for you. Thousands of websites and blogs open every day in the internet world and think that they will soon become a Famous brand, but due to lack of high ranking in the search engine, traffic does not come to the blog and the blog is not Famous. Get it for one reason for this is that the DA (domain authority)

What is Domain Authority?

In fact, the DA (domain authority) is the measurement of the domain of a website or blog that Moz company has developed. It depends on domain age, backlink quality, and content quality and quantity on that domain. Enhancing domain authority for SEO is very important. Because it affects rankings in the search engine. By increasing the DA, high ranking can be achieved in the search engine.

DA of different websites is also different. The DA of the new website or blog is very less initially. And as the content and backlinks on the website increase, the DA of the website also increases. But only one website can get DA 100.

How to check the Domain Authority?

There are many tools on the internet that allow you to check the DA of your blog or website. But you can check your website’s DA using https://moz.com/researchtools/ose/ this tool. As soon as you open it, an input box will appear for the domain to be copied on it, by typing your domain on it, this will show the DA and page authority of your domain.

The Moz system checks the 40 Factor to give any website ranking, such as what the backlinks of the website are. And what kind of content is there on the website and how many contents it is and it ranking the website on the basis of those 40 factors.

The DA of any website does not remain stable, it either grows or decreases. If this is increasing then it is a good thing for your website, but if it is flowing it is a very bad sign and it is best to find out the reasons and remove it.

How to increase the website/blog’s domain authority?

  1. The domain authority of the page has been dependent on many instances. And increasing your blog’s DA means that the search engine gets high traffic to get more traffic.

2. The website that opens quickly in the browser. That is the website or blog that has less page load time. His DA is always high. That’s why the blog’s page load time should always be remembered that it has remained minimal.

3. Social media is proving to be useful in every field today. Publishing website content on social media gives referral traffic to the website. And it increases the website’s brand value. This is a very good way to reach more visitors than ever and to reach your information more and more people. The more followers there are, the more domain authority will be.

4. One way of hiring domain authority is to get backlinks from a good website. Due to high PR backlinks, domain authority can be hiked. And this also increases page authority.

5. Whenever you write a new article, it also gives a link to the old article on the high ranking of the blog. This will make the bounce rate of the blog work and the domain authority will become too high. From this, visitors will go from new articles to old articles too. By which the bounce rate will decrease. And more visitors will come to the article.

6. Comment on the other blog related to the topic of your blog. And get there follow backlinks from there. It also increases the traffic of the website and its domain authority also increases. Join two to three forums and also tell the people about their blogs on the spot and fix their problems. From there also traffic will go on your website and start.

7. Write a guest post on another blog related to your blog topic and you can get do-follow backlinks from that website. But before writing a guest post, check that website’s domain authority and page authority. Never write a guest post at the site of low DA.

Conclusion

Domain Authority means that if you create backlinks of good quality for your blog and share your article on social media, along with it, if you also comment on other blogs, then your blog’s domain authority Starts growing.

11 Bad SEO Techniques to Always Avoid

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Bad SEO Techniques

SEO content is a great way to increase your website traffic but proper SEO is very important.

Bad SEO techniques can immerse your website or blog. It continually affects your web page, search ranking, traffic, and conversions, and your page appears in the fourth or fifth page of Google search result. Today in this article we will share bad SEO tactics that can affect your search visibility.

Bad SEO Techniques You Should Stop Using

1. Using Target Keyword without Variations

This is often done by many bloggers who use only one target keyword in their blog posts. But this is absolutely wrong.

Use Target Keyword with Variations in the blog post. This SEO technique helps your content get top rank in search result.

Search engines use target keywords, related terms, keyword variations, and synonyms to understand your page topic.

If you want to add good keyword variations to your content, then use this kind of method,

Go to Google

 Type your target keyword

Scroll through the search result, here you will see the best keywords related to Target keywords.

You Can also use Keyword Tools

  • Google Keyword Planner
  • Google Trends
  • Keywords Everywhere
  • Ubersuggest
  • Ahrefs

2. Short Blog Posts
Short content Google does not perform well in search results. But if you think that small content can increase your search ranking then you are thinking wrong.
Google looks at the small content as thin and underdeveloped content.
Google does not value the small content and looks at the lack of quality in such content. Also thinks that it can not solve the reader’s problem.
It also reduces user engagement and site ranking. But some short-form content performs very well in the search engine.

3. Duplicate Content
This is the most common mistake by a website owner or a blogger. Duplicate content matches the same or one other content. If you fix duplicate content, SEO will be greatly improved.

Google likes fresh content and it provides a good rank for fresh and unique content.

Google has made an article share to deal with duplicate content. In addition, Yoast has also shared a good article on duplicate content.
If you publish duplicate content on your blog, then you are submitting cockroaches for your blog.

4. Over Optimizing Content
Content optimizing is very important, but over optimization makes your content unusable. Google does not rank such content anytime.

There are many bloggers who over-optimized content to create SEO content that is against the Google search engine.

Therefore, when you write SEO content, take care of both human readability and search engines.

5. Keyword Stuffing
It is very important to include keywords in the content. But if you add keywords to your content everywhere and think that your search rank will increase, then you are absolutely wrong.

The increased use of keywords creates your content as spammy content, which is related to bad SEO techniques.

Keyword stuffing or overusing keywords do not boost content ranking, it makes your content unnatural and useless for the user.

6. Buying backlinks for the site
If you buy backlinks, this refers to bad SEO tactics and you may have to face Google Penalty because such backlinks include low quality and pornographic sites links.

Always create backlinks from relevant and well-ranking Websites. If you create bad and low-quality backlinks for your site, it can badly damage your SEO performance.

7. Forget Fast and Mobile-Friendly Experience
No one likes to go on the slow loading website.

SEO is not limited to content and keywords only. It also depends on performance and design. Google and other search engines prefer fast loading and mobile-friendly sites for better user experience.

This is the reason that fast loading and mobile-friendly sites are an important Google ranking factor.

8. Using Non-SEO Friendly URLs
If you use non-SEO friendly and longer URLs for your blog posts, then it affects your SEO optimized content.

Make your blog post URLs short and targeted with targeted keywords.

Always avoid such URLs,

http://justbrightme.com/p=123

http://mywebsite.com/5/10/17/category=SEO/

Always use this type of URL

http://mywebsite.com/page-seo-techniques/

9. Ignoring Keyword Research
SEO is based entirely on Keyword Research.

Keyword research boosts your traffic and makes your content more SEO friendly. Therefore, before writing an article, do keyword research for it.

But there are many new bloggers who do not research Keyword and this is a bad SEO content tactics.

10. Title Tags & Meta Descriptions Not Optimizing
If you do not optimize Title Tags & Meta Descriptions you lose an opportunity to further improve your content capacity.

When search engines bot your content for crawling, they first see your Title Tags & Meta Descriptions. If you optimize it properly then it will perform well in the search engine.

11. Regularly not publish content
If you do not publish posts regularly on your blog or website, then you can not get a good result in Google search.

Therefore, if you want to get more traffic than search results, then you need to regularly publish content. Bloggers who regularly publish content, get good traffic from the search engine.

Also, Read

What is SEO?

Ultimate Guide To Google Ranking Factors in 2019

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Google Ranking Factors

The Google search engine has become smarter than ever before. If you want to move your website or blog to the top in Google search result, you have to follow the latest SEO and Google ranking factors.

However, when Google ranks a page, it uses a lot of ranking factors.

But what is that?

Here, we have created a complete list of Google Ranking Factors, which can easily take your website or blog to a new height.

So, let’s start …

HTTPS

Google announced in August 2014 that HTTPS (SSL Certificate) will be considered as a Ranking factor.

In August 2017, Google Chrome began marking those sites as Insecure, which did not use HTTPS.

So it indicates that Google is now doing HTTPS as a Ranking factor, and the sites which HTTPS will use will rank well in the search engine.

Mobile-Friendliness

Today’s era is from a smartphone, and more than half of the search is from a smartphone.

Therefore, Google took the first step to improve mobile-friendly search results. And finally, mobile-friendliness offered as Google ranking factors.

To determine if your site is mobile-friendly or not, Google has also developed a Mobile-friendly Testing Tool.

Domain Age

Google’s Matt Cutts has confirmed this video.

The difference between the year and the six-month-old domain is not really so great.

Domain age is only seen for new websites because they can be spam sites or it is only developed to spread spam.

Domain registration length

One Google patent tells that

Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain

Heading Tags

The H1 tag helps the search engine find out what your page or post is about.

However, Google tells about John Mueller H2 tags H3

These heading tags in HTML help us to understand the structure of the page.

Note: H1 tags help boost your Google ranking. But keep in mind that does not fill your entire content with the H1 tag.

Loading speed

Google uses website loading speed as Google ranking factors to give a better user experience to its users. If your site’s loading speed is very good, then Google will give your content top rank.

Apart from this, users will also like to visit your site.

Breadcrumb

Breadcrumb helps users know where they are on your site, as well as help search engines understand your site’s structure. In an article, we told you how to add breadcrumbs to the WordPress site.

Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.

SEO Friendly URLs

The search engine uses your content’s title, meta description, and URL to determine what the content is about. Make your URLs short and meaningful. Also be sure to add Target keywords to it.

Always use SEO Friendly URLs

https://www.w3webschool.com/advanced-seo/

Always avoid such URLs

https://www.w3webschool.com/?p=12344

https://www.w3webschool.com/advanced_seo/

Backlinks

Backlinks is a very old Google ranking factor that Google uses to rank content. Backlinks can make a big difference in your Google search ranking. It can take your ranking up to a new height or bring it down overnight.

Backlinks are very important to increase domain authority, Google website ranking, and website traffic.

If you create bad backlinks for your site, these backlinks can badly hurt your website ranking. So always create high-quality backlinks for your website or blog.

Quality content

This is the most important factor in Google Ranking Factors. No matter how good SEO or why you do not, your content will not be able to rank in Google.

Simply put, if you do not write informative blog posts on your site, then you are doing garbage on your blog and nothing else.

Always try writing unique and quality content. In addition, your content should be interesting and Evergreen.

Content Length

Compared to small content, Long Content receives better rank in search engine. To understand better, you can read this article on Search Engine Land – The SEO and User Science Behind Long-Form Content

If you write short posts on your blog, your post should be at least 1000 words long, without nonsense.

Keyword Research

Along with good content, you should also come across keyword research. Without keyword research, you can not get top rank in Google or any search engine. This is an important part of SEO.

Keyword research is not a difficult task. There are many great tools and websites that you can use to find the best keywords. Always choose Low Competition, High Searches, and Long Tail Keyword for your content.

Meta Description

Meta description technology is not a Google ranking factor. But it plays an important role in increasing Click Through Rate (CTR) on your content.

However, Google generally allows writing 300 characters for Meta Descriptions.

Starts Title with Keyword

According to SEO, a title that begins with a keyword gets a better rank in the search engine. Also, the length of the title should be 50-60 characters.

Use ALT Tag

Google does not have the ability to read images, crawls alt tag to know what the image is about. That’s why you should use the Meaningful name in your image.

Alt text works as anchor text for images.

Grammar and Spelling

Proper grammar and Spelling improve your article quality? Matt Cutts has a video on it which is telling, whether it is important or not.

Use Media

If you use media (images, video, and infographic) in your content, it makes your content even more useful and engaging.

Simply put, a media can interpret 1000 words.

Regular Post

If you publish posts on your blog regularly, then both your ranking and reader will increase. But your content should be informative and useful.

Internal Links

Internal liking provides both relevant search engines and users with relevant information about your content.

If you use internal linking, it makes your post even more informative. In addition, visitors spend more time on your site, which reduces the bounce rate. Google also treats your content as quality content.

Best WordPress SEO Plugin for WordPress 2019

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SEO Plugin for WordPress

Are you looking for the best WordPress SEO plugin for your WordPress site?

Here we list some of the best WordPress SEO plugins, with the help of which you can easily improve your website SEO and get a higher rank and more visitor in search engines.

Well, you all know that what is SEO?  SEO is extremely important for any website and if you optimize your site SEO well, then you can get lots of traffic from the search engine. But if your website or blog is on WordPress platform, then here are some of the best WordPress SEO plugins you can optimize SEO by installing on your blog or website and get good organic traffic from Google search engine.

WordPress is considered the best SEO friendly content management system, because it makes your site optimizing process easier.

1. Yoast SEO

Yoast SEO plugin is the best free WordPress plugin to improve SEO. Yoast SEO free and paid version is available. With Yoast SEO, you can optimize your site well for Search engines. Yoast SEO plugin can be installed and activated by visiting the WordPress plugin page. Yoast SEO Plugin provides a solid toolset for your WordPress site,

 

    • You can add Meta description to the homepage.
    • You can add Meta description in a single post or page.
    • Can add meta description for social sharing.
    • Edit your Robots.txt and .htaccess file.
    • Create a sitemap for your site.
    • and many more.

2. All In One SEO

This is the alternative of Yoast WordPress SEO plugin. You can download All In One SEO Pack plugin by visiting the WordPress plugin page. Additionally, it provides an on-page setting which makes it easy to set up. All In One SEO Pack offers you all the features like Yoast WordPress SEO plugin.

3. WP Meta SEO

WP Meta SEO comes with many useful features and functionalities that help make your content SEO friendly.

WP Meta SEO‘s Dashboard SEO overview provides what is optimized for your site SEO. It displays percentage score for permalinks, meta title, meta description, wrongly resized images, image metadata, new or updated content, link titles and 404 error pages.

4. SEOPressor

SEOPressor is a premium WordPress SEO plugin. This covers all issues related to SEO on your site. SEOPressor allows you to Optimize 3 Keywords

For Beginners, SEOPressor not only ensures that the content is keyword-rich but also ensures the right places of the keyword and the right frequency. It also has an “over-optimization” warning tool that helps you know that you are not violating Google Webmaster Guidelines.

5. SEO SQUIRRLY

Squirrly SEO is for non-SEO experts who help to ensure that your content is optimized well for both search engines and readers.

Squirrly SEO helps you write SEO friendly and human-friendly content, and when you provide great content to your readers, your Google ranking is improved.

It has also been recommended by Neil Patel, which is a co-founder of Kissmetrics and Crazy Egg, besides Brian Dean and more than 100 content marketing experts are recommended.

6. Premium SEO Pack

Premium SEO Pack is a premium WordPress SEO Plugin. Using it you can optimize your site for SEO in minutes. There is a compressed CSS and JS feature, which helps improve your website loading speed.

If you want to use this WordPress SEO plugin on your blog or website then you will have to spend at least $ 44. This plugin has many SEO features that can help boost your website SEO.

7. SmartCrawl

SmartCrawl is another premium SEO optimization plugin that has been developed by WPMUDEV. It helps boost your PageRank and traffic. SmartCrawl has all the SEO features that are needed for your WordPress site – one-click setup, keyword auto-linking, sitemap generator, improved social sharing, content analyzer, and regular scans and reports.

8. Praison SEO

This is a simple and powerful WordPress SEO plugin. It has been developed by Mervin Praison. The setup of Praison SEO is very easy and it is perfect for beginners and advanced users.

Features

        • Meta Description Optimization
        • Title Optimization
        • Google Analytics Integration
        • Google Authorship Integration
        • Canonical URL
        • No, Follow, No Index Settings
        • XML Sitemap
        • Breadcrumbs
        • Google Webmaster Tools Verification

9. Rank Math

Recently, MyThemeShop has launched Brand New Rank Math SEO plugin for the WordPress user. You can download it for free. It offers dozens of SEO features to optimize your website content.

Here we have told you about many WordPress SEO plugins and you can use any one of them to use on your blog but in all these Yoast SEO and All in one SEO Pack are very popular.

What Is PPC

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pay per click

The full name of PPC is pay per click. As the name suggests, pay per click means pay per click.

This is an internet marketing model in which the advertising industry gives some funds for every click on the AD.

This is a method you can use to buy some Visitor for your blog, and you pay the advertising company in exchange for that visits.

When you use Google, you will see that as soon as you are searching for something, some links in the search result will be written by AD.

This is a display-based payment model, if your ad is not clicked, you do not need to make any payment.

History of Pay per Click

In 1998, a new company goto.com started pay per click in 1998. The idea of PPC advertising model was goto.com’s founder Bill Grace and the idea lab company.

Google started pay per click in 1999 and introduced AdWords in Oct 2000, which is today a leading advertising company with pay per click.

Although PPC could only be introduced in 2002, payments were made for advertising per thousand dollars according to that time.

Benefits of Pay Per Click

  1. Provide Fast Results: If you have created a website today, even if it does not have SEO, you can still rank your website in Google’s first page using Google PPC means PPC Fast Results Provides.
  2. Cheaper Than Traditional Marketing: PPC is about 90% cheaper than Traditional Marketing because today is the time of Internet and there are many such websites on the internet where there is a lot of traffic and you can show your ads on those websites. Sell your products or services.
  3. Independent From Google Algorithm Changes: Google Algorithm has some changes from time to time, so that the ranking of websites increases or decreases, but there is no effect on PPC.
  4. Reach the Right Audience: You can target your Desired Audience from PPC, and you can sell them to your products and services, you can also target a particular location by PPC, according to your own words, Keywords, Location, Website, Device Target, Time and Date.
  5. Budget Friendly: You do not need to spend millions of dollars on putting PPC on your ads, but you can start your own business by putting PPC on low budget.

 

Pay Per Click (PPC) pricing

Determining the value of each click on PPC depends on which country the advertiser expects to get from the country and what type of visitor it can get.

Factors affecting the cost of PPC advertising.

1- Visitor location

If you advertise your blog through your blog’s pay per click, its value depends on the fact that you want to get a visitor by saying. If you want visitors from India, Nepal, Bhutan, Sri Lanka, and Pakistan, you will have to spend less money per click.

But if you want to visit the Western countries of America, UK, through the visitor pay per click you may have to spend more money.

2- Keyword

The second factor for determining the value of pay per click is a keyword. You want to show your blog when searching on which keyword. This thing also depends on the value of your PPC advertisement.

Just like if you want to advertise your blog with the term insurance, loan, software etc. you can read more to spend more money.

It means that if you advertise your blog with high CPC keyword you will have to spend more money.

Best Digital Marketing Course in India

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Digital Marketing Course

If you want to start your career in Digital Marketing then W3webschool is the best institute in Kolkata, India. W3webschool is a full-Service Digital Marketing agency. Also, it is an Institute for Professional Courses such as Digital Marketing, Web Designing & Development. They have a team driven by the passion towards the Digital Media and Marketing. We have trained over 500+ of students by providing sessions in Online and offline training. We are very proud of the “W3Web School learning experience” with a 98% pass rate on all courses. In our organization, each student learns using their own thirst of knowledge with diverse teacher support and guidance. All of W3Web School classes are 100% guaranteed; our students receive post-training telephone support through Communicative software (like Skype) at no cost for lifetime. Our student intelligence and work knowledge is our plus point for the growth of our organization and expansion of its name.

If you are still a job hunter or want to improve your skills then join W3webschool. We are the best Digital Marketing Institute in Kolkata. W3webschool offers Digital marketing training in Kolkata and Online Digital Marketing Course In India. Learn different digital marketing modules and expertise to enhance your marketing skills. At Kolkata we are providing the best opportunity to students, marketing professionals to take this course and be successful in boosting their career.

Quality: Unlike other competitors who seem to focus on quantity of students rather than teaching quality, W3webschool offer the right IT courses you actually need rather than an inflated list of courses, many of which you will never use so be careful a little knowledge is a dangerous thing.

IT Specialists: We concentrate solely on PHP TrainingWord press TrainingSEO TrainingWeb Design Training, and Digital Marketing Training courses. We are a team of IT courseware specialists.

 

17 modules of Digital Marketing. Here is the list of Modules:

  • Digital Marketing Overview
  • Website Planning & Creation
  • Email Marketing
  • Lead Generation For Business
  • PPC Advertising & Google Ad words
  • Google Analytics
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Online Display Advertising
  • E-Commerce Marketing
  • Mobile Web Marketing
  • Content Marketing,
  • Online Reputation Management
  • Creating Marketing Strategy/Doubt Sessions
  • Affiliate Marketing
  • AdSense & Blogging
  • How To Grab Freelancing Projects?

 

W3webschool  Providing high-quality training at affordable fees is our core value. We offer classroom and Online on niche technologies which are in high demand. All our trainers are IT professionals with rich experience. We work with our students in developing the right skills they need to build their career in the present competitive environment. We have flexible batch times to suit the timings of graduating students and working professionals. “Digital Marketing Courses in Kolkata” at W3webschool  is perfect for you.

What is Mobile-First Indexing and how does SEO affect?

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Mobile-First Indexing

Do you know what this Mobile-First Indexing is?  Why Google is giving more importance to this new SEO update. If you are a blogger or have your website then you should know about this Mobile-First Indexing topic. There is a lot coming in now that Google has recently included Mobile-First Indexing in its latest development to make the website more mobile friendly so that these users can reflect the behavior trends.

The number of day-to-day mobile users is increasing, if we compare it with desktop traffic. Over half of all internet users use smartphones and tablets to see something on the internet. This is because mobile or smartphones are more user-friendly. By the end of 2020, about 85% of the global internet traffic will keep coming from mobile. All of this knows that Google has been paying a lot of importance to mobile phones.

Mobile is the most demanded thing about nowadays. But due to the occurrence of only one mobile site, all your issues are not lost. Yes, we cannot deny that mobile sites have now become a cornerstone content consumption and shopping. Now people are getting a better buy decision from mobile searches, which are increasing their buying intent. Now the matter arises whether our site is also ready for Google’s Mobile-First Indexing? Because if not, then in the coming time both of them will be back and forth in traffic and in the traffic.

What is Mobile-First Indexing?

Mobile-First Indexing means a site that is very mobile friendly, users have the ability to view it from their mobile, and that’s why Google indexes these sites more quickly. Considering the consumption of users, Google found that most users prefer browsing the Internet from their mobile. In this case, whatever site is more mobile friendly; they provide a better browsing experience to users. Therefore, Google also indexes such sites as quickly as possible. As well as ranking, your website’s mobile version holds more importance for Indexing.

If you monitor the crawl bot traffic of your site, you will find that traffic of Google bot has increased significantly and cached versions of pages are often the mobile version of the page. This is called “Mobile-First” because it is not only a mobile-only index: For example, if a site does not have a mobile-friendly version, then the desktop site is also indexed. But due to lack of mobile-friendly experience, it significantly negatively impacts your site’s ranking, and in the site where there is a better mobile experience, it gives more rankings boost, even if the searchers are not doing it on the desktop.

Remember that the desktop site was considered to be the only primary version (similar to a canonical URL) and the mobile site was seen as an “alternate” version in the case of a site. That’s why Google is encouraging webmasters to get a separate mobile site (m.domain.com) from which they can implement switchboard tags (this represents the existence of mobile URL version using a special rel= alternate tag) Of Google probably will not crawl and cache more mobile versions of your pages, but now display the direct mobile URL in mobile searchers.

Why was the Mobile-First Indexing brought?

Google’s Mobile-First Indexing announcement is very big. This will keep changing our content creation and its optimization in the coming time. They will also change the view of using these content.

But in the end, what is the biggest question and why was it brought?

A simple brief description of this, Google will index its website prior to indexing, or ranking it according to the evaluation and relevance of any website. Why?

That’s because, according to Google (as well as a lot of other studies), mobile traffic has surpassed the desktop traffic in Google.

As we know, Google’s entire business and foundation stand at a simple principle: Users should be provided with accurate information as soon as possible. For example, when you are searching for something like “Birds from the angle are found in India,” then the search engine will give you all the information in a well-curated form, too soon.

It means perfectly optimized images, with fast page speed, and such a formatting of text that the user should not have problems while reading it. For this reason, Google wants content to be fast and effective. To meet this demand, Google can’t index only desktop sites where the majority of traffic comes from mobile. With this, the user experience will be very bad with search engines and they will be forced to search for other search engines, which Google will never want.

Say this in Google’s words:

“Whether our search index can index any websites and apps, but our algorithms will only give importance to the mobile version of a website, for the ranking of the site, to understand structured data in it, and to show snippets from those pages. Will in search results. ”

To do all of this, Google is constantly developing developments in its SERPs. With this, Google is making its platform more user-friendly.

But this is not a change which is called “mobile indexing”? Because Google is not solely switching to Mobile Indexing only. This means that it is only “Mobile-First” Indexing. This means that as a blogger you do not need to completely scrap or slacking the desktop version of your site.

What should I do for Mobile-First Indexing?

The first thing that you should understand is that you do not need to panic at all. That’s because these changes are currently in their initial roles, say, in the testing phase. Slowly this will only target these websites, which Google considers to be ready to accept this change. But even then it will not be affected too much. Starting as low as possible and starting with minimal impact.

According to Google, if your website is responsive or otherwise identical in desktop and mobile versions, then there is no need to do anything else or another way (in this it is assuming that you are happy with your current ranking Are).

With this, if your site is also a fully responsive site, you have to pay attention to whether your mobile page speed and loading time is okay or not. It will have to be much prioritized. Also, images and other dynamic elements will also have to be properly optimized for the better mobile experience. Note that in Mobile-First Indexing, the content that has been collapsed or hidden in tabs etc. will not be treated separately due to space limitations compared to visible content (which has already happened), That’s because this type of screen real estate management is considered as a better mobile practice.

Mobile-Responsive vs. Mobile-Friendly

Two very common solutions that people always use in their mobile websites are mobile-responsive and mobile-friendly sites. Although both are very similar, there are some major differences in both of these that negatively affect your SEO Mobile-First index if they are not used properly.

Mobile-responsive sites (or dynamic servings sites) include their primary content, including text, images, video, and other page elements, dynamically sync between desktop and mobile site. Google prefer more responsive web designs because these servers always allow the same HTML code to send all the devices.

Responsive sites virtually eliminate many common mobile user experience issues such as pinching, zooming, squinting, and all other annoying functions that you may have ever encountered while using mobile.

For example, you cannot even see the image you want when you turn your mobile into landscape mode. This is a type of sign that this website is not mobile responsive.

In other, mobile-friendly sites, you can see issues related to many such common user experiences. Mobile-friendly sites allow your content to be dynamically changed when you are viewing it in a mobile browser. But this does not mean that your content is responsive. This means that you cannot see the desktop version of that site in mobile. Rather you can only see a functional mobile site in which the page elements are still going to be affected.

 

In today’s time, many devices are coming in different shapes and sizes. In such a situation, it is not easy to make all the devices mobile friendly, because their size and ratios have to be kept in mind too. Whether it’s tablets, or mobile, smartphones, so many devices. Mobile-friendly is not the answer to all this.

According to Google, if your site is mobile-responsive, then you can go ahead with others in this Mobile-First Indexing. Congratulations to those whose sites are Mobile Responsive! Since you do not have to do any extra work, the only site has to be maintained, so that your content is dynamically updated perfectly mobile. But if you are using a mobile-friendly design, then you have to update the content according to which the score can be higher in the Mobile-First Indexing.

Conclusion

I hope that you have people like Mobile-First Indexing? And I hope you guys have understood about what the Mobile-First Indexing is. If you have any doubts about this article in your mind or you want some improvement in it then you can write down comments for it. With your thoughts, we will get a chance to learn something and improve it. you have got to learn something, please share this post on social networks such as Facebook, Google+ and Twitter to show your happiness and excitement. Do it

What is Responsive Web Design and Why Is Important For Digital World?

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responsive web design

In the future more people are going to use mobile phones than computers, rather they are just starting, and this is the reason that you are here. Many people prefer their mobile phones daily for online activities such as their email, chat messages, online shopping etc. By considering this, many bloggers have to secure their position for the future, they should enable a mobile-friendly responsive template or smartphone website template for their Website and blog.

How did the launch of Responsive Web Design?

As well as increasing the number of smartphones and mobile devices, a problem arose that web designers could not accurately show a fixed-width website on different size screens.

In order to tackle this problem, web designers took a path that created separate sites for desktop and mobile devices.

But this path was not so easy, creating different versions for every screen size and resolutions was an impossible task.

If different versions of a website were created, its maintenance cost would also increase and different jobs for SEO and SEO ranking would have to be done separately.

Finally, in 2010, to solve all these problems, a web designer Ethan Marcotte found a new way of designing a website that he named Responsive Web Design (RWD).

What is Responsive Web Design?

Responsive web design is a process in which the website is designed in such a way that it adjusts its layout according to the screen size and orientation, from desktop, laptop, tablet to mobile devices with small screens.

Why Important Responsive Web Design?

According to the survey done by StatCounter.com in the G20 countries, the highest (about 80%) people in India use mobile devices to access the internet.

With this figure, you can understand that if you do not use a mobile-friendly website in today’s time, you will not be able to access your website up to 80% of the people.

Benefits of Responsive Website:

Mobile traffic will increase:  If your website is responsive, then it will be like mobile visitors and this will increase the traffic of the website.

Website loading speed will increase: If you have optimized your website for mobile and tablets, it will not take much time for web pages to open and the site will improve.

It’s easy to manage: If you create separate sites for desktop and mobile, then obviously promoting two separate sites will not be easy to promote. But if your website is responsive then you will get a job from a single site.

Google also recommends: RWD likes Google because the URL of the responsive website is the same for all devices so that Google has the ability to index and understand it to crawl it.

3 Major Elements of Responsive Web Design

Fluid Grid

The size of elements of most websites is set in the pixel which is fixed, but instead of setting the height and width of the website layout in a pixel, we use percentage, according to the fluid grid.

The size of the fluid layout is defined in the percentages so that it can resize its height-width according to any screen size.

Flexible Images

Creating fluid layouts just does not work as long as all the components of the page are not flexible, they will not be able to render properly on the browser.

We also need to make images flexible so that they can be adjusted on almost all screen sizes.

In order to create a flexible image, we have to define its size in CSS from percentage, for which max-width, max-height property must be used.

Media Queries

CSS Media queries are very great features through which we can display different layout in different ways like screen, print, handheld etc. on different media types.

You can customize website layout according to individual screen resolution and orientation using media queries.

About Us :

Web Design training in W3webschool is an ideal choice for students as well as individuals who like to learn to create beautiful and innovative websites and are keenly interested to work as a professional website designer in renowned IT companies all around India. You get hands-on practical training with high standard study materials required for Web Design Training under the guidance of industry leaders. Trainers for each web design course at W3webschool come with a minimum of 6-8 years of experience. We W3webschool one of the leading Web Design Training Kolkata do not train you for placements only, we aim to grow your overall understanding of the web design to boost your career in web design.

Top Reasons To Choose Web Design As Your Career

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Are you confused about choosing a career as a web developer or a designer? Do you have creative minds and apply your creativity to designing and developing awesome websites? Due to being a web designer, look for some top reasons. If you want to start your career in this area, feel completely free to join our web designing course with practical risk and improve your skills at the next level.

You can create and develop beautiful websites using different tools and resources available to satisfy your customers. Although there is a lot of skill required for website designing, it is easy to get them with quality training. Experienced professionals can provide you with appropriate web design training to gain practical knowledge. You can learn programming languages and can improve your skills on the latest web development tools and technologies.

The web design industry is growing – the web designing industry has a good growth rate and if you look at the figures in the last few years in development then you will get demand and development are on the upside. Since Internet users are increasing day by day, any of the websites is growing and the demands of creative designers like web designers are increasing day by day.

Work as a freelancer – a web designer can also work as a freelancer. Once you get good knowledge and create a good portfolio client then you start contacting for your work and support and you also have the option of working as a freelancer. Thus, as a web designer, you can work with your work along with freelancing projects and earn more.

Whatever work you do, it promotes you – a web design website and a user’s front view that makes any website interesting by its interface. Your creative work promotes you. People go to the website you designed and get credit for your creative work because most users do not have any basic knowledge of technicality.

Changes are mandatory and we have to customize according to the latest trends. Choosing a career as a web designer and web developer will give you the opportunity to learn new things on a regular basis. There are many changes in web technologies for which you need to keep yourself updated. Always keep in mind the recent changes and events in the website design and development industry to shine in this area.

What is WordPress? A Guide For Beginners

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Hello Everyone! WordPress is an open source Content Management System (CMS) that helps users create dynamic websites and blogs.

WordPress is the world’s most powerful user-friendly free website creation tool (CMS) through which you can create the very best blog and website, without any technical knowledge. You can think of the popularity of WordPress that there is over 70 million internet (27% of the internet) blogs/websites that have been created using WordPress.

WordPress Features (Features of WordPress)

User Management: This helps in managing user information, such as changing the user’s role, creating a user (subscriber, contributor, author, editor or administrator), to create the user, change a password, and user information. The main part of the User Manager is Authentication.
Media Management: This is a tool that manages media files and folders. This allows you to easily upload, organize and manage your files on your website.
Theme System: This helps in modifying the site view. It contains images, stylesheets, template files, and custom pages.
Extend with Plugins: Many plugins are available which provide custom functions and features according to user’s needs.
Search Engine Optimized: This provides search engine optimization (SEO) tools that make on-site SEO easy.
Multilingual: It can translate all the contents of the page into any language according to the user’s instructions.
Importers: This user helps in importing data for the post. It imports custom files, comments, post pages, and tags.

SEO Friendly – By using WordPress, when you create a website or blog you do not have to pay much attention to SEO because this work is also done by WordPress itself. Many plugins in WordPress are similar to those that optimize your content for search engines like SEO by Yoast Plugin and for this reason an engineer like a giant like a google. Matt Cutts has said, ” WordPress has made to SEO well”
Whenever we think of starting a blog, we become confused about lots of options, such as Blogger, WordPress, Tumblr etc.
If you are building a blog, then use a professional platform like WordPress.org (self-hosted).

WordPress Themes

Through WordPress theme, you can change the design of your website. Many free theme options are available in WP and many premiums too. By using it you can easily create an effective website.

Advantages (Benefits)

1. Customization is easy, the user needs to know
2. This is an open source platform and available in free.
3. CSS files can be modified according to the needs of the user.
4. There are many plugins and templates available for free. The user can modify these plugins according to their need.
5. It’s very easy to edit the content in it because it uses the WYSIWYG editor, which means that the user will see what you type, without having to do the commands.
6. Media files are easily and quickly uploaded.
7. Customization is easy, according to user’s needs.

WordPress History

1. On 27th May 2003, Matt Mullenweg and Mike Little launched the first version of WordPress.
2. Added Plugin feature to May 2004, which allows users to further improve the functionality of WordPress.
3. In 2005 WordPress added the theme feature and new admin dashboard and this year the wordpress.com was launched.
4. In 2006, Matt registered a trademark for WordPress and its logo.
5. Added new user interface, autosave, and spelling checking feature to WordPress 2.1 in 2007.
6. 2008-2009 Happy Cog web design company joined the WordPress Project and created a very user-friendly admin dashboard.
7. In 2010 WordPress was declared open source.
8. Added the advanced media manager and theme customizer feature in 2011-2014.
9. To make the REST API added mobile apps in 2015-2016.

Disadvantages

By using too many plugins the website can be heavy, which will cause loading slowly.
To get the modification in the WordPress website, it is important to have an HTML or PHP knowledge.

What is Social Media Marketing and How to benefit for business

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social media marketing

If you are a Blogger or Digital Marketer then you will get the value of Social Media Marketing. If you do not know about this, or you are new to the Internet, then you should be aware that what is the value of this time social media marketing today and what it needs for a blogger or an online businessman.

Nowadays Social Media Marketing has become a very powerful way for any business. Because it is suitable for any business. Just so already customers are interacting with their beloved brands. So if you are not interacting with your audience in Social Platforms like Facebook, Twitter, Instagram and Pinterest, then you are missing out a lot. If you use Social Media right then you can also get remarkable success in your business and your sales, Brand Value, and all things can increase.

Let us understand through a Live Example: – As you, all go to Social Media Sites such as Facebook or Twitter. You have often seen that a social site like Facebook or Twitter might have seen Advertise or Offers, Event, in the sidebar or in the post-Flipkart, Snapdeal, Amazon, or Other Online Business Related. If they click on Advertise, we get redirected to their website or go away. Activities in the same process are called Social Media Marketing.

Benefits of Social Media Marketing: Social Media is a platform that is used by almost all people in today’s time, then they are either businessman, students, do private jobs, do Gov jobs etc. Because of this, social media marketing has given us a lot of audiences Get it. In today’s time, almost all Business Man, Bloggers, YouTubers etc do, because using social media, we can not only promote our product but we also stay connected with our Audience.

Increase Brand Awareness

Social Media is a very good option To promote any Product, Company or Website, you have to understand just a little Social Media Marketing Strategy and follow that strategy.

Seeing, you get so much Audience that you will not even have thought.

To get started in Social Media Marketing, you have to create your account on Social Media Site and after that, you have to create a Page.

After this, if you run a business or company you will have your own (Employs, Business Partner & Sponsors), you just have to tell them that they like to share and share your page on social media.

So your product will reach their Friends, Followers and you will get a Starting Audience, so your Product will change into Brand.

Similarly, when you promote your products on Regular Your Page and your (Employs, Business Partner & Sponsors) share your product, more people know about your product and become your Regular Audience.

In this way, you only spend a few hours of the day on social media sites and get a big audience. According to statistics, 90% of the businessman who uses Social Media Marketing, according to social media, their product has become a very popular product today.

In this way, you can also access your brand by using Social Media.

Improve Search Engine Ranking

By sharing Post on Social Media, people reach your website which is very much needed for the success of your website. There is a Traffic Increase on our website, as well as backlinks for our website,  are also created.

According to Search Engine Optimization According to Backlinks, our website is very important to Improve Search Engine Ranking.

All website owners have shared links to their articles on social media sites over the years so that they not only have Traffic Increase on their website but also get Backlinks.

When Traffic and Backlinks both begin to improve on your website, your website starts showing in Top Rank on Search Engine. Your business begins to grow very fast by coming to the top of the Website’s Search Engine.

All people use Google to find anything. So when he searches on Google for an available keyword on your website and if your website shows on Top Rank, then more and more people visit your website and get information about your products.

Higher Conversation Rates

On Social Media, you can promote your product through different methods like – (Images, Videos, Text), to whom people like the method, give their opinions by commenting on it.

Which gives your product high Conversation Rates and is impressed with your Promotion and she visits your website to learn more about your product.

The people who use your product have information about the quality of your product, and they have given you information about your Friends, Family on Social Media (Photo, Video, Text). Share with them and talk about them.

By which conversation starts your product, and the rest of their friends and family members give their opinions.

Likewise, many bloggers write about your product on their blog and give their opinions by commenting on people on those posts. In this way, Blogs, Videos, Images, Text, give your opinions by commenting about your product, so that you can gain higher Conversation Rates.

Better Customer Satisfaction

When you create a page to Promote Your Product on Social Media, your customers live directly in your contact via Social Media. When you are in your customers, your customers are also loyal towards you.

Because you know their point of view and try to know the need, from which you want to know what your customers want from you and you can improve their product according to their Satisfaction or Next Product Launch.

Improve Brand Loyalty

Creating Loyal Customers for Any Business is the Base of Business. On Social Media, you can use not only for promotion of Product but also stay in touch with your customers.

Which means your customers are also directly in your contact. For you, Social Media can be just a medium of Promotion, but for customers, this is a way to direct communication with you, so that they can keep their point in front of you.

Always, all companies want to know how their customers know the opinions of their customers about their product or how they react to their product.

Today, India is becoming Digital India, so everyone is connecting with each other through the Internet. That’s why if you promote your product on Social Media, your customers can give your opinion on your product so that you can get a Loyal Customer.

Cost Effective

Promotion of any product on Social Media Sites is Cost Effective. On most Social Media Sites, you can create Free in Account and create your Page in Free.

Along with this, you can promote your product by sharing your posts, products, images, videos etc. on Free. You can also use Paid Services as well. From which you can put your ads on that social media site, too little money

When you want to take Paid Services, you first get cheap planes so you can know which Paid Service you are taking advantage of, the extent to which you are benefiting, if you are getting visitors and you are Satisfied that you have so much money If you find so many visitors, you can increase your Ads’ money.

Social Media Sites take less money according to any advertisement platform. That’s why you can also advertise your product on social media for less money.

Conclusion

After reading this post, Hope you have got all the necessary information about the benefits of Social Media Marketing. If you liked this post, then you must share this post on Social Media.

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Latest Web Design Trends In The Year 2018

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Web Design Trends

The Website represents your business online in front of your target audience and this digital age creating a business website is the need of the hour.  As these days people often search online for the service or products they intend to buy and thus having a website helps you to gain the better trust of your customer when they look for similar products online that you sell.  So for this, there is a huge demand for web designers and developers in the market and thus you can make a very good career in this field.

But for that you need to learn all latest web design trends from any reputable academy and exactly here comes W3webschool. A leading web design training institute in Kolkata that offers certified web design course at a much affordable cost. Well, since they are both company and academy so here you will be getting all industry endorsed training from industry professionals. So here we are going to highlight some of these latest web design trends that are going to rule in the year 2018 which you will be taught here in the course.

 

Latest Trends in Website Design in 2018

  • UIUX Designs – Well, the latest ongoing trend in website designing is that these days UIUX designs have gained massive popularity and demand in across the globe. UX design is regarded as user experience design whereas UI means user interface designs. UX design is all regarding boosting user satisfaction and designing the complete user experience. On other hand, UI designs are all about choosing the right interface elements like buttons, text fields, drop-down lists, for creating tangible interface that is all easy to use and understand by users. Thus, the ultimate objective of both UI and UX design is to make user’s interaction more perfect and as simple as possible. All these designs look both highly professional as well as stunning that makes your website very easy to navigate for visitors.
  • Mobile Responsive – As per the latest algorithm update from Google it has now become mandatory for all website to be 100% mobile responsive for getting rank on the first page of Google. It is the most vital ranking factor in SEO and thus it is very vital to make your site with full responsive designs as these designs make your website runs smoothly and users to appreciate it. At W3webschool you will be learning all this in a step-by-step process under the guidance of well-experienced website designers. Google prefers responsive websites over others while ranking a website because it helps Google’s algorithm to properly and quickly index those website and in the process, there is a chance of getting rank in the very front page of Google.
  • Use of Latest HTML Version for site building – We, all know that HTML is the most important CSS platform for designing website and the latest version is HTML 5. So here in the course, you will be learning all these things in every detail in a very lucid manner as it is one of the last ongoing trends in website designing and developing services. In this year 2018, there will be a huge demand for website designing services with HTML CSS platforms.
  • Micro-interactions on the Web – Well, basic animations are now quite easy to put on any website these days but recently there is a trend towards more user-focused animations called micro-interactions. It originates from mobile apps generally and has been mobbing their way into the web. Well, this used to work as animated responses to user behaviors so when anyone clicks a button or just hovers to animate a drop-down then micro interaction will respond accordingly in a very realistic way. It appears in form of bouncing effects, changes in 3D/length of the page and lots if unique fading effects for showing and hiding page elements.
  • Diagonals & Slants – This is another latest inclusion in the world of website designing where you can design some pretty stuff with CSS3. You can easily create modern grid layouts to create more unique layouts with diagonals and crooked page sections.

 

So these are some of the latest web designing trends that are going to rule this year 2018. So if you want to make a good career in website designing then you need to learn all these trends and in this regard, W3webschool will help you in every possible way through its web designing course in Kolkata.

Make a Lucrative Career by Learning latest Digital Marketing Trends

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Digital Marketing Trends

Are you looking forward to making a good career in marketing? Or want to promote your business online by zero down your expenses? Or are you a retired person or a working professional looking forward to making a decent income online? Then you all have landed here in the very right place.  Well, you all must be aware of this fact that we are now living in the age of digitalization where everything in our life we are doing it online. So the internet has been part of our daily life, and thus digital marketing is the latest upcoming marketing and business trend nowadays, and even our central government is encouraging digitalization in the country.

So for making a good career here, you need to learn all the latest digital marketing trends all practically, and for that, a reliable and the most reliable SEO training course can help you. Well, precisely here comes W3webschool your one-stop destination for learning digital marketing from all leading industry professionals where you are taught all the latest trends from the industry as a leading digital marketing training institute in Kolkata. Therefore, let us have a look what are the most recent digital marketing trends in this year 2018 that is going to dominate the SEO Industry in coming days.

 

Latest Digital Marketing 2018 Trends That You Will Learn Here

  • Video Marketing – Videos are the latest and one of the foremost important online marketing trend that is going to rule the web world for the coming years. It is because videos always create three times better attention in the minds of your target audience regarding your services or products that you intend to promote or sell. So creating stunning looking and professional, eye-catching videos can often fetch you maximum leads and traffic to your blog. Whiteboard animation business videos are the latest trend going on right now in Video marketing. At W3webschool you will learn various methods of creating such appealing videos and then a way to rank those videos on top of Google SERPs for better lead and traffic generation for your business.
  • Mobile Marketing – Well, as per the recent study various web marketing research firms, today 70% of web traffic globally used to comes from Smartphones and tablets. So, for this reason, Google has been focusing more on its mobile search volume, and thus for that, it has been a mandatory ranking factor to have your site fully mobile responsive for getting ranked in Google.  Now the latest inclusion in this regard is the mobile-first indexing, the latest algorithm update from Google.  Well, here, Google will be indexing all mobile optimized website first. Here, micro-moments will be driven by mobile and mobile-first websites will be pivotal in offering instant information to viewers in Google SERP.
  • Voice Search Optimization – Well, the year 2018 will be going to be the year for voice search rather than traditional text search. Research shows after surveying people from the US that people feel more comfortable in speaking the search term to Google rather typing the hell of that term. And so Google is giving more focuses on voice search from this year where audio podcasting content will get more relevant to Google SERPs. So being a content writer/SEO professional one need to use more common terms in your website content that most people speak during conversation rather using any high-quality English vocabulary that hardly any common man can digest.
  • 2018 To be The Year for Instagram– Among all social media marketing sites, Instagram has emerged as the fast-growing social marketing platform across the web community. Being a mobile application itself Instagram has been getting maximum mobile traffic by having 500 million daily and 800 million monthly active users. So all these have made Instagram be the hottest place for web marketers across the country to promote their services and products. Here, you can only upload Videos and pictures on Instagram by putting Meta descriptions for each photo and video you upload on Instagram.
  • Facebook Messenger Marketing – Well, another latest inclusion in this regard is Facebook Messenger Marketing. As per a most recent study, it has been shown that Facebook messenger is going to get three times better response rate than emails. And so Facebook messenger has gained such massive popularity among the web crazy audiences. As one of the premier digital marketing training academy in Kolkata, we will be teaching all these steps to our students in our course.

Why Choose W3webschool as Your Digital Marketing Trainer

  • You get all industry endorsed curriculum at w3webschool trained by all veteran industry professionals
  • We have state of the art lab facility for students with a fast broadband connection
  • We offer one to one machine to each of our students for better understanding of the subject
  • We have the best faculty team all are working professionals in the field of digital marketing by having good industry experience
  • Students are given detailed study notes and materials for lifetime access so that one can never forget what they are learning today
  • Well, the best thing that used to differentiate us from the competition is that unlike other academies we give our students the opportunity to work on our live projects what we are doing it for our clients
  • Since all students are not equal, so we offer a doubt clearing session to all our students on each subject of digital marketing with a flexible learning opportunity
  • And last nor the least our placement cell take care of placing our students in different companies who are always looking for candidates

So there you have it, if you want to know more regarding our course then you are welcome to visit our website https://www.w3webschool.com/digital-marketing-training/ or simply visit any of our campuses for direct interaction.