Author Archives: Shaheel Khan

About Shaheel Khan

Shaheel is a Digital Marketing Consultant from Kolkata, India. He is also a Professional Trainer in this field of Digital Marketing. He is teaching and Working professional last 3 years.

Website SEO Google Ranking Factors 2019

Published by:

Reading Time: 8 minutes

Website SEO Google Ranking Factors

Top ranking in Google Your site is a Signal of Success. According to a survey, the site ranked on Google’s first page receives 90% of the traffic.

Today in this article, I will tell you how to improve the Google Ranking of the website.

How to Improve Website Google Ranking

You can not buy rankings for your website, but there are some strategies that help you get a top rank in Google search. These strategies do not apply to Google only. It also applies to all major search engines.

Publish Unique & Quality Content

Always publish Unique & Quality Content on your blog. Because this is the first and most important step to rank higher in Google search results.
Also, pay attention to the length of the content. It matters a lot in search engines. Compared to the short content, Long content ranks better in search engines.
But keep one thing in mind, do not write nonsense to increase the length of your content.

Make High-Quality Backlinks

Backlinks are one of the Google ranking factors. High-quality backlinks can make huge changes in your website search engine ranking. It also helps in increasing Domain Authority.

But bad/spammy/ buy / low-quality backlinks can cause great harm to your website ranking.

If you want to increase Google ranking for free, always try to create high-quality backlinks. 100 Quality Backlinks are equal to 1000 low-quality backlinks.

Improve Your Website Loading Speed

Google is using Page Speed as a ranking factor. If your site takes more time to load, your site will not be able to get a good rank in Google search results. Apart from this, Visitors do not even like to go to the Slow loading site.

Fast loading website affects both ranking and user experience and Google ranks well in search.

Website Loading Speed To Repair Quick Tips

1. Upgrade to PHP 7.2
2. Optimize your image size</strong
3. Keep only useful plugins
4. Delete unwanted media
5. Minify CSS and JS Files
6. Use the best Cache plugin
7. Minimize Redirects
8. Use a good web host

Best SEO Tools in 2019

Make your site Mobile Friendly

The number of mobile users has increased a lot and it has completely dominated the desktop search. This is the reason that Google is using Mobile Friendliness as a ranking factor to improve the mobile user experience.
So make sure your site is mobile friendly. For this, you can use the Mobile Testing Tool. It has been developed by Google. If your site is not mobile friendly, then you need to install a Responsive WordPress theme on your site or you need to talk to your developer.

Also, keep your site’s design clean and simple. The design of the site creates a good impression on users.

Do On-Page SEO Well

On Page SEO is one of the most important parts of SEO. This greatly improves your website’s Google Ranking.

1. Focus on content quality
2. Optimize your title
3. Try writing content as lengthy
4. Create SEO Friendly URLs for your blog posts
5. Research Keyword Before Posting
6. Use Long Tail Keywords for Your Article
7. Use Proper name and ALT Tag for your images
8. Avoid Keyword Stuffing
9. Make your site Mobile Friendly
10. Add Your Focus Keywords to the First 100 Words
11. Improve your site’s Loading Speed
12. Optimize Meta Descriptions
13. Use the appropriate Heading tags
14. Regularly Write Fresh and New Posts
15. Fix Broken Links in Your Content
16. Internal Linking
17. Use Related Keywords in the content
18. Use Nofollow Tag for Affiliate Links and Untrusted Links
19. Use Outbound Links (External Link)
20. Use the Social Sharing Buttons
21. Use Modifiers Word (“2019”, “best”, “guide”, “checklist”, “fast” and “review”) in your title
22. Use Images and Video in your posts
23. Keep your site clean and simple

Move your site to HTTPS

HTTPS is also one of Google ranking factors. When Google ranks a page, it uses https as the Ranking factors.

Therefore, to rank higher in Google, migrate your site to https. Here is a guide on WPBeginner

How to Easily Move WordPress from HTTP to HTTPS (Beginner’s Guide)

Research Keyword

Keyword research is very important to get a better rank in Google search results.

If you publish unique and very useful articles on your blog but do not do Keyword Research, then your site will not rank higher in Google search results.

Keyword Research is not a difficult task. There are many great tools and websites that can help you find the best keywords.

But one thing, if your blog or website is brand new, then use long-tail keywords for your content. Long-tail keywords play an important role in increasing your Google ranking. They are highly targeted. In addition, help increase your organic traffic on your website.

What are Keywords and How to do Keyword Research?

Benefits of using long-tail keywords:

Less competition

Better conversion rates.

Improve website search ranking.

Improve organic traffic.

Internal Linking

When you link the old article to your new article, it is called Internal Linking. There are many benefits to this,

The links pass the juice.

Increases page views.

Bounce reduces the rate.

Make your content more informative and user-friendly.

Helps crawl your site better

Your website improves SEO

Internal Linking provides relevant information to search engines and visitors.

Use External Links in your content

This technique makes your content even more useful for visitors. In addition, it helps to better understand the search engine about what your content is about.

When you add External Links to your content, you have to take care of a lot of things – that site should be relayed from your site, that site should not be spam, its DA and PA should also be good.

Make your URLs SEO Friendly

Always create an SEO Friendly URL for your blog post. It helps to understand the search engine – what is your blog post about?

Try to make your URL short and readable. And also use your target keyword in it.

Quick Tips for Creating SEO Friendly URLs

Make your URL short and readable.

Add your target keyword.

Remove Stop words.

Do not add the extra word.

Optimize Your Images

Use proper names and ALT tags for your images. Your images will be able to get a good rank in search results, as well as increase traffic.

In addition, if you use a lot of images on your blog or website, before uploading them,

resize and compress This reduces your image size and improves the loading speed of your site.

Use images and video

Use the media (video and image) in your content. This makes your content more attractive and useful, and while reading it Visitor Bore is not there.

If you want to keep the visitor on your blog for a long time, then you should use Images and Video in your articles.

Fix Broken Links

Broken links (404 not found) affect both ranking and user experience. If there are too many broken links on your site, then Google will crawl your site. The search engine (Google) understands website owners do not maintain the site well.

Also, when the visitor goes to any site on which the number of broken links is very high, then they do not like to go back to that site.

WordPress.org has many free Broken Link Checker plugins that help you to easily fix Broken links on your blog.

Increase your site’s Domain Authority

Domain Authority (DA) is a metric that reflects your site’s reputation. It has been developed by Moz. The Higher domain authority site gets a good rank in Google search results.

Domain Authority is built on a scale of 1 to 100. You can check your site’s DA MOZ free tool, Open Site Explorer.

Quick Tips to Increase Domain Authority

Publish quality content.

On-Page SEO – DA plays an important role in enhancing

Internal linking.

Make high-quality backlinks

Remove Bad Links.

Be patient and let your domain be old.

Buy Good Web Hosting

Good website hosting is very important to increase website ranking and traffic. If you make a mistake in choosing a web hosting, then it will affect Google ranking and traffic too much. Your website will be mostly in downtime and your site will load very slowly.

What is the Domain Authority and what is the use of it?

Use SEO Friendly Framework

Use SEO friendly theme on your site. SEO friendly theme also plays an important role in improving website ranking.

Since all WordPress are not SEO friendly and their coding is not good either. If you choose the wrong theme for your site, then it affects both your loading speed and SEO.

Update your old post

Update your old post. This will make Google more like your site and rank better in search results.

When you update your content, use the new image and video in it. This makes your old post new. After updating the post, ask the search engine (Google) to crawl it again.

Use Cache Plugin

The Cache plugin for any WordPress site is a very essential plugin. The main goal of the Cache plugin is to improve the user experience by improving your website loading speed. This makes your site super fast and reduces the load on your server.

A lot of Caching plugins are available in WordPress.org. But W3 Total Cache is the best plugin in all of the

page caching, browser caching, object caching, database caching and minification. It’s alternative you can use the WP Super Cache plugin.

Use CDN

CDN improves forums on your site It creates a Cache version of your site on its servers and serves users through the servers that are closest to the user’s locations. This reduces your server load and improves the website loading speed.

There are lots of CDN services available in the market. Currently, I use CloudFlare on my site. This is a very popular CDN service.

Use Nofollow Tag for Affiliate Links and Untrusted Links

Affiliate Links /untrusted/spammy links can harm your website ranking. If you add Affiliate Links and Untrusted Links to your content, use the rel = “nofollow” tag.

You can use Ultimate Nofollow plugin for this. This plugin gives you full control over the rel = “nofollow” tag.

In addition, if you use the plugin to manage your Affiliate Links, you can easily set a No-Follow tag for your Affiliate Links.

Share your content on social media sites

In this competitive market, we can not wait for the visitor to come to the blog, we have to deliver our content to him. So share your site as much as you can.

Apart from this, we can take advantage of the social media site. There are so many social networking sites where people spend more time on their own.

Facebook

Twitter

Pinterest

Instagram

LinkedIn

Create a Sitemap and submit it to Google Search Console

The sitemap helps to crawl your website/blog better.

If you are using Yoast SEO or Jetpack on your site, they allow you to easily create XML Sitemaps.

to improve google ranking

After creating your Sitemap, submit it to Google Search Console.

Publish Daily Fresh and New Posts

Google best ranks those blogs that regularly publish fresh and new posts. This increases both Google ranking and blog readers. But your content should be informative and useful. Readers like to read those blogs every day, publishing content with new-new and unique ideas.

If you publish 4 posts a week but do not publish anything next week, then this strategy is worse than publishing two posts a week.

Track Latest Google Algorithms

It’s very important to keep an eye on Google’s latest Algorithms. If you ignore the latest Google Algorithms, you will not be able to achieve success in blogging. There are many blogs that were getting lots of traffic from Google search result. But after the Google Algorithms update, their traffic and rankings were reduced dramatically.

Conclusion

The strategies I told you here will help you improve your Google ranking 100%. But you can not boost your website ranking overnight. This is a long time process. You have to be a little patience in this.

But keep in mind one thing Quality content is very important. If you use all of these techniques on your site but do not pay attention to quality content, then all your efforts are useless. Google will not rank your content well in search results.

Source : JUST BRIGHT ME

What is Long tail keywords? How to search Long tail keywords

Published by:

Reading Time: 5 minutes

Long tail keyword

What are the Long-Tail keywords?

Long tail keywords are Keyword phrases that contain 4 or more words.

“How to Create a Website on WordPress” is a good example of a long-tail keyword.

When you optimize your site with such keywords, you get a good result and competition is also very low on such keywords.

Long-Tail vs Short-Tail

Short phrases spoken by less than three words are called short tail keywords.

“How to Create a Website” is a good example of short tail keywords.

The search volume of Short-tail Keywords is much higher than the Long tail keywords.

In this case, if you are thinking of targeting your site with short tail keywords, then stay awake. Here are some things you need to know.

Suppose a user has to create a website on WordPress and he searches Google “how to create a website” which is a short tail keyword, then Google has made a website about various platforms (WordPress, Joomla, Drupal, Blogger, etc.) The search result will show.

Clearly, Short tail keywords do not provide accurate search results. At the same time competition is also very high.

But when you optimize your content with long tail keyword, “How to Create a Website on WordPress” increases the likelihood of your site coming in search results. The most important thing is that these rank well in SERPs due to this low competition.

So instead of optimizing your site and looking for a more organic short tail, please replace this with long tail keywords (How to create a website on WordPress).

Long-Tail Keywords Benefits of Using

There are many benefits to using long tail keywords. What I said above is not enough.

Do you know more than half the search is done by Long tail keywords? Even if you have to search for something, then you can use long tail keywords.

If you do not want to lose traffic for your website or blog, then use long tail keywords.

Here are some more benefits below:

  1. Rank is easy

Long tail keywords are easily ranked in search engines. There is a lot of competition on head keywords. But due to low competition on long tail keywords, they rank well in the search engine.

  1. Helps in achieving Target Traffic

Long tail keywords are descriptive. If you want to get a targeted audience for your site, then long-tail keywords can help you a lot.

  1. Better Conversion Rate Gives

Users search for anything using long-tail keywords. The reasons are descriptive and provide better results. But you can not get overnight traffic and Better Conversion Rate by long tail keywords.

  1. Long Tail Keywords help you rank on Short Tail Keywords

If you want to rank even on Short Tail Keywords, Long Tail Keywords can help you with it. It also includes short tail keywords.

  1. Competitive Niches is Perfect for

As I said earlier, there is very little competition on Long Tail Keywords. Competition in some niches is very high, making it very difficult to rank in that niche. So if you want to stay out of competition, then optimize your site with Long Tail Keywords.

  1. Easy to optimize

It is better to optimize content by long tail keywords than short tail keywords. Because they provide a better user experience and it belongs to On Page SEO.

How to Research Long Tail Keyword

You can easily research the Long Tail Keyword with the help of a short tail keyword.

Now you must be wondering how?

When you search for a short term in a search engine or keyword research tools, in the long term you will see some suggestions or results which you can use as long tail keywords.

Let me show you some examples here,

First, visit Google.com. Enter your short tail keyword here. This will show you some suggestions as long tail keywords.

You can use these as long tail keywords in your content. You can use any good keyword research tool to check their search volume, CPC, competition.

Apart from this, you can also search for good long tail keywords for your site using the Google keyword planner. This tool shows many search volume, CPC, competition, and more keywords.

First of all visit the Google Keyword Planner site.

Best Keyword Research tool For Long Trail

Long tail keywords are available in many tools for research, which can help you find good long keywords. Here’s the list below,

Answer the Public – Using this tool, you can easily find long-tail keywords. When you search for any keywords on it, it also shows related keywords.

Google Auto-Suggest – I just told you this above, enter your keyword in Google search. It will start showing related keywords like a long tail.

Google Keyword Planner – Developed by Google, is a very good keyword research tool. With this help, you can find any kind of keyword easily, whether it is a long tail keyword or anything. With this tool, you can find out the keyword’s keyword competitions, monthly searches, CPC and more.

Soovle – This is also a very popular tool that helps find long tail keywords.

Google related keywords search – This method can also be helpful for finding long tail keywords. When you search anything in Google, after the search result you see some keywords that are in the form of long tail keywords. So you can use these as long tail keywords for your site.

Ubersuggest – This tool feels great to me and is my favorite. It has been developed by Neil Patel. With this tool, you can easily find good long tail keywords.

SEMrush – This is one of my most favorite tools that help you keep keyword research as well as monitor your competitor. However, its free version comes with very limited features. It is the premium version starts from $ 99.95 per month.

Ahrefs – This is a premium Keyword research tool that helps you find good keywords for your website and keeps track of the competitor.

How To Use Long-Tail Keywords

Now when you have a list of good keywords, then let’s start optimizing the blog.

  1. Write a new Blog Post using Long Tail Keywords

Write a new article on your blog and optimize it with long tail keywords.

But keep an eye on one thing, do not use only one long tail keyword in your content.

Optimize your content with as many long-tail keywords as possible. This technique helps you to get a good rank in SERPs.

  1. Update your Old Blog Post

Try to optimize all parts of your blog post such as titles, meta descriptions, and subheadings with long-tail keywords, even images too.

This technique helps boost both your ranking and traffic.

Title – Use well-researched long tail keyword for your title. Create your own title with a long tail keyword on the basis of the correlated viral and popular title research from your content, on the basis of which titles will receive more shares.

Meta Description – Apply the same process for meta description like a title. Keep your meta description short and descriptive.

Content – In addition to writing your content lengthy, use the long tail keywords as well. It helps your content rank better in SERPs. But keep an eye on the keyword stuffing in your content.

Images – Use long-tail keywords related to your main keywords in the alt text of your image. This helps you get a good rank in image search.

Subheadings – It is very important to use Proper subheading while writing content. It makes your content reader-friendly Use your main keywords and long tail keywords in subheadings. It helps search engines better understand your content.

Source :justbrightme

Yoast SEO Settings Tips and Checklist 2019

Published by:

Reading Time: 5 minutes

Do you want to set up Yoast SEO in your blog or website? Yoast SEO is the best and popular SEO plugin in WordPress.org. If you want to improve the SEO of your WordPress site, then proper Yoast SEO setting is very important. Today in this article, I’ve shared Yoast SEO Settings so that you can optimize your website correctly.

Yoast SEO is the best WordPress SEO plugin for WordPress site. It comes with some important features that you can see below.

  • You can change the SEO title and meta description of the post.
  • Focus keywords can be provided for articles.
  • Allows creating a Sitemap.
  • Edit the .htaccess and robots.txt files.
  • For taxonomies (category and tags) you can write SEO title and meta description.
  • Submit and Verify site to Google and Bing Webmaster Tools
  • Page Advanced Settings
  • Advance Security
  • Home Page Title and Meta Settings
  • Title and Meta Settings
  • Readability Analysis
  • Keyword Analysis
  • Submit Social Media
  • Generate XML sitemap
  • Hide Date from search engine
  • Breadcrumbs Settings
  • Confirm Site with Pinterest
  • RSS Feed
  • Import Setting from other SEO plugins
  • advanced permalink control
  • On Page integration daily

Yoast SEO Settings Step by Step Guide
If you are a newbie, you can easily install and set up Yoast SEO plugin in your site by following this Yoast SEO tutorial.

So let’s start the WordPress Yoast SEO settings …

First of all, install the Yoast SEO plugin in your WordPress site. After activating the plugin, you will see a new menu item SEO with Yoast SEO logo in the WordPress Dashboard.

1. General

Dashboard

You do not have to do anything here.

Yoast SEO

Features

Now let us know in a few details.

SEO analysis – It shows your content optimization with Green (Pink), Pink (medium) and Red (needs work) and provides suggestions for improving your content SEO.

Readability analysis – This suggests to improve the sentence and paragraph (Short, Long and Transition word) of your content.

Cornerstone content – Mark valuable content on your website with cornerstone content.

Text link counter – This shows internal linking in your page and post.

XML Sitemaps – This allows you to create XML Sitemaps so that Google, Bing and Yandex can submit webmasters tools to better crawl your site.

Ryte integration – This weekly detects whether the website is indexed by the search engine or not.

Admin bar menu – Adds a drop-down menu to the WordPress dashboard.

Security: no advanced settings for authors – Allows a user to change posts or remove canonical from search results. And it can only allow editors and administrators.

Webmaster Tools

Here, sign up for each webmaster tool and verify via the HTML Tag method.

Verify Webmaster Tools

  • Sign up for Google Search Console.
  • Add your site.
  • Select “HTML tag” verification method.
  • Copy the code and paste it here (Yoast Google Search Console field).
  • Click the Save changes button in Yoast.
  • Click “Verify” in the Google Search Console tool.
  • You have successfully verified your site in the Google Search Console tool.
  • Repeat the Same process for Bing / Yandex.

2. Search Appearance

General

Here you can select a symbol, which is used as a separator between words. Also, you can write SEO title and Meta description for the homepage.

Content Types

You can prevent your posts and pages from being indexed in search engines. Can add dates to your snippets, which can be used to increase click-through rates. In addition, you can write a custom meta description for each of your posts and pages.

Media

Taxonomies

If you show tags, categories, formats etc. in search results, you may have to face duplicate content. This will reduce your search ranking and Google can even penalize your site.

Therefore, I recommend that you do not index tags, categories, formats for search results.

Archives

If you enable the options here, it can cause duplicate content on your site. So keep them disabled.

Breadcrumbs

Breadcrumbs are the best for internal linking. It helps your content and site structure to understand search engines and users.

RSS

Search Console

Search Console section allows you to connect to your WordPress site Google Search Console tools.

Go to the Search Console settings tab and click on the “Get Google Authorization Code“, you will now be redirected to the Search Console website, here you will get a code. Copy this code and enter it in the Authenticate box.

Select your website from the drop-down menu. Now, you’ll find search console data here.

4. Social

Advertise your social media profile here such as Facebook, Twitter Username, Instagram URL, LinkedIn URL, Google+ URL, etc. so that Google can know your profile.

In addition, it allows you to upload custom data for Facebook, Twitter, Instagram and Google Plus.

5. Tools

Bulk editor – Bulk editor allows you to edit post titles and descriptions in bulk. But it’s not good for SEO because it makes descriptions and titles.

File Editor – With this option, you can edit your robots.txt and .htaccess files here. You do not need to go to cPanel.

is that all. You have successfully completed Yoast SEO settings.

Also Read,

Best WordPress SEO Plugin for WordPress 2019

What is WordPress? A Guide For Beginners

WordPress is a PHP and MySQL based free and open source blogging tool. Opting for the WordPress Trainingcourse will also help you master Content Management System (CMS). We provide the best wordpress training in Kolkata and due to our online presence; it becomes easier for us to reach the students and professionals of the far flung areas who are unable to join regular classes. Thus, they can easily learn the technicalities of WordPress from the comfort of their home though the online wordpress training.

How to get more likes on Facebook Page and Posts

Published by:

Reading Time: 3 minutes

facebook like

Today is the quickest way to make your Facebook page popular by advertising. All the people who want to pay attention to their Facebook profile as quickly as possible are paying money. This is done by the “Boost post” button given by Facebook. But it is not necessary that you can not promote Facebook without paying money.

So let us know about 20 tips that will bring engagement along with like on your Facebook page.

1. Set your target audience, till these do not work, you will not be able to grow and all your efforts will be lost.

2. Do not worry about the hashtags. Hashtags are for Twitter or Instagram. Hashtags on Facebook will not give you any big benefits.

3. Friends, if you think that you will only post about yourself and people like it, then this is wrong. Use the 80/20 rule here. Share 80% of others posts, and share 20% of your posts.

4. Make around 5 to 10 posts per day on your page. With this, your page will remain active and if you have less following, then posting it, again and again, will also make it grow.

5. Do not think that taking a paid tool is compulsory to promote your brand on Facebook. You can also promote your profile without these tools, so if your budget is tight then do not buy these tools.

6. Get Facebook traffic on Facebook only. Share videos, share images.

7. Interact with your followers. Whenever you comment on your post, like their comments, and reply to it if you need it. People like brands that interact with them.

8. Organize the contest on your Facebook page. This will give you user-generated content. And engagement on your page will also increase.

9. If you have a list of email subscribers, you can request them to like this facebook page in the mail. These people will be quite effective if they are known to you. But usually, in order to bring results, you will have to do some incentive offer in return.

10. Do not forget to put Facebook Like button on your website or blog. This will allow your website visitors to write your Facebook page very easily.

11. Create and share attractive images. You may also be able to get the help of social media graphics designing tools, where you will find very good templates for Facebook, you just have to do customization.

12. Place different types of posts to test. Always add the same type of post and you will not be able to grow. Experiment and then see what kind of posts your fans are more like.

13. Ask questions from your followers, take advice from them. In this way, you will get the most comments and engagement. And the more engagement, the more chances you have to grow your likes.

14. Invite your Facebook friends to this page Like.

15. Reuse your old content which has not been posted for a long time. I am not saying that posting the same post multiple times but you can use this approach every few months.

16. Get an idea of when your audience lives most online. Facebook keeps collecting a lot of statistics from different pages. You can also go to your post section and see in the graph that when your pages are the most online.

17. Whenever you want to do some tests or want to post a special post, please do it on Thursday or Friday as these 2 days get the highest engagement.

18. Open your competitor Facebook pages, and analyze them. See what kind of content they are posting, what time they are posting, etc.

19. Connect your other social media accounts to Facebook page. A lot of people have more social media than the following other social networks. By doing this, people from other networks will also be encouraged to like the Facebook page.

20. Share your Facebook updates in other social media networks, email broadcasts as well. This will improve traffic to your page.

What is Google Analytics and how to setup?

Published by:

Reading Time: 2 minutes

google analytics

Google analytics is a very important tool for website owners and people who use it rightly can take great advantage.

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic With the help of Analytics, the website owner can get information from all the visitors coming to their website.

With this Google Analytics tool, we get a lot of information, which we use to increase our search engine ranking. That’s why everyone should install analytics on their website.

How to Install Google Analytics

For proper installation of Google Analytics, it has to follow 3 steps –

  1. Creating a Google Analytics Account
  2. Taking the Tracking Code.
  3. Adding Analytics tracking code to your website.

Step -1 – Sign Up to Google Analytics

First of all to create an account for Google Analytics services Signup from your google account at https://www.google.co.in/analytics/.

If you already have a Google account / Gmail account, you can sign up using it.

Google’s account service allows access to all Google accounts from a single user account to use all of the product.

In the signup process, you will have to fill basic information and website details. After that, you have to click on “Get Tracking ID”.

Step -2 – Add Your Website to Google Analytics

After clicking on “Get Tracking ID” in the earlier step, a code will be generated which you have to copy and paste on your website to verify your Google Analytics account, to begin analyzing the google analytics service user’s website.

Now login to your WordPress website and activate any plugin related to google analytics. If you have Yoast SEO plugin, you can also activate tracking through it. The plugin will be the option of Google Analytics tracking code. You have to save your Google analytics code by copying it and then your google analytics account will be activated.

Step -3 Analyse Your Website Traffic

Now you can log in to Google Analytics and analyze your website’s traffic and visitors based on various different factors.

Some Features of Google Analytics

Real-Time Audience Monitoring

Geographic data

Behavioural Data

Interest

Age Group

Traffic Source

Bounce Rate

New Visitors / Unique Visitors

Page Views

Hope Google analytics tutorial will be helpful to you.

Top Business Listing Site Lists In India

Published by:

What is Google My Business? How to do your business online?

Published by:

Reading Time: 3 minutes

Google My Business

Everything is online in today’s digital age, whether it is buying a vegetable or buying a TV fridge. Everything can be done in an online order. In such a situation, the person who was left behind in this race could not take his business much further.

Even small businessmen are in the race to do online business, some are promoting their business-related social media pages, so some websites have started attracting customers. A status symbol has also been made in your online presence today. People call your name trusted only when they see you on Google.

It is not necessary for everyone to have knowledge of Digital Marketing, nor does every person want to spend some money making the website. In this way, Google has given everyone an option as a Google My Business in which you can list your business and customers can easily find you online.

What is Google My Business?

If you understand Google My Business in easy terms, then it is a Google-launched tool that you can list your business online through which your customer can easily find you and information about you like – Contact Number, Address, Location is easily found. Along with this, you can also add some pictures related to your business and product video. If you have a website or page, you can also add it to it.

It also knows the names of Google local listings or Google business listings. It is a free tool that can be used by small, medium or large business in your NAP *

NAP Full Form

N – Name (Business, Shop or organization)

A – Physical Address

P – Phone Number

* Add the details online to Google Search and Map and manage them.

Benefits Of Google My Business

If your business gets verified on Google business, then NAP details along with information about customers about their products and services, and can also upload their shop, business, product image, and video.

1. You can reach more people than you can by staying offline.

2. People know about your business.

3. People know you and your product easily.

4. You can easily share a new product with a click in one click with customers.

5. With the help of this tool, you can also manage your business online as well as interact with customers.

6. If you have a business website, you can increase local traffic through Google My Business.

7. If you offer home delivery service then you can get an order from here via phone number.

How to register on Google My Business?

You do not need any special techniques or rocket science for Google Business Listing. You can do Google Business Listing only with the normal Google ID. For this, you have to search Google My Business on Google. After which you log in to your account.

After logging in, you will have a choice of Create a New List, which will give you details related to your business by clicking on it.

After giving all the details, you have to verify the account, which takes one to two weeks and a letter from Google is sent to your address which you have listed.

You must verify the account after which your business will be fully listed and will be called Reputated Business.

Step 1. Eligibility:

If you want to apply for Google My Business, then you should have NAP detail.

Business name

Physical Address – to which the electricity bill, postcard is coming.

Phone Number

If there are websites then we can also be added. If not then there is no problem even then.

Step.2 How to Apply?

If you have NAP detail, you can then apply it from Mobile by downloading the Google My Business App from the Play Store on the https://www.google.com/intl/en_in/business/ website. (After login to Gmail address)

Tips & Tricks

If you are serious about bringing your business online and are making every effort to reach customers, Google My Business as well as create a Facebook page and share some pictures related to their products from time to time.

Give your profile the name of your business.

Correct details such as Contact Number, Address, Location is very important.

If possible, share the timetable associated with your business for the convenience of customers, that is, at what time you are present and not at what time

How to get huge video ranking on Youtube and boost your traffic

About Us 

W3webschool is one of the leading and most innovative IT training schools in India, situated in the city of Kolkata – ‘the city of joy’. We provide end-to-end Digital marketing TrainingWeb designWeb Development, PHP, MySQL, SEOCMS Training

How to get huge video ranking on Youtube and boost your traffic

Published by:

Reading Time: 2 minutes

youtube ranking

Youtube is the world’s second largest search engine after Google. So it is very important to get a high ranking on Youtube. Given billions of views per month on youtube, you get a good chance to get huge traffic from Youtube. However, there are basic points you need to keep in mind while creating, uploading and managing your video.

Here is how you can do it:

1. Longer videos win. Youtube considers total video view times as the most important factor while ranking it’s search results. So longer your video is compared with others, chances are your video will rank better.
2. Always add caption on your video, this will allow Google to figure out content of your video
3. Always use keywords in the title and description of your video
4. Also if your video has voice over, must use keywords you are targeting in those voiceovers to increase your ranking.

5. HD Quality wins – you can use your phone, but a nice HD video camera makes a big difference. If you’re recording your computer make sure you check the settings for optimal video + audio.

6. SAY Your Keyword – verbally saying your keyword a few times is like keyword density for videos. Say it naturally, don’t just say it to say it. Including partial matches is also good.

7. Get To The Point – edit out ALL unnecessary pauses (I use Screencast-O-Matic) and be concise. I am super picky about this and noticed a huge difference in my video’s engagement.

8. Cards – cards are the little I (information) button. These can link to related videos, an associated website, polls, donations, or another YouTube channel. They are mobile-friendly (unlike Youtube’s outdated annotations) and you can add them in YouTube’s video manager.

9.Upload The Video With Your Keyword As The File Name

10. Write a Long Description With Keywords, Timestamps, Links : 
Long descriptions are great for Youtube video SEO and give you a place to add timestamps, useful links, and an overall summary. The text is super important for ranking any type of content.

What is the Domain Authority and what is the use of it?

Published by:

Reading Time: 3 minutes

Domain Authority

Friends, today we will tell you, What is domain Authority and why is important? If you are a blogger then today’s post can be very beneficial for you. Thousands of websites and blogs open every day in the internet world and think that they will soon become a Famous brand, but due to lack of high ranking in the search engine, traffic does not come to the blog and the blog is not Famous. Get it for one reason for this is that the DA (domain authority)

What is Domain Authority?

In fact, the DA (domain authority) is the measurement of the domain of a website or blog that Moz company has developed. It depends on domain age, backlink quality, and content quality and quantity on that domain. Enhancing domain authority for SEO is very important. Because it affects rankings in the search engine. By increasing the DA, high ranking can be achieved in the search engine.

DA of different websites is also different. The DA of the new website or blog is very less initially. And as the content and backlinks on the website increase, the DA of the website also increases. But only one website can get DA 100.

How to check the Domain Authority?

There are many tools on the internet that allow you to check the DA of your blog or website. But you can check your website’s DA using https://moz.com/researchtools/ose/ this tool. As soon as you open it, an input box will appear for the domain to be copied on it, by typing your domain on it, this will show the DA and page authority of your domain.

The Moz system checks the 40 Factor to give any website ranking, such as what the backlinks of the website are. And what kind of content is there on the website and how many contents it is and it ranking the website on the basis of those 40 factors.

The DA of any website does not remain stable, it either grows or decreases. If this is increasing then it is a good thing for your website, but if it is flowing it is a very bad sign and it is best to find out the reasons and remove it.

How to increase the website/blog’s domain authority?

  1. The domain authority of the page has been dependent on many instances. And increasing your blog’s DA means that the search engine gets high traffic to get more traffic.

2. The website that opens quickly in the browser. That is the website or blog that has less page load time. His DA is always high. That’s why the blog’s page load time should always be remembered that it has remained minimal.

3. Social media is proving to be useful in every field today. Publishing website content on social media gives referral traffic to the website. And it increases the website’s brand value. This is a very good way to reach more visitors than ever and to reach your information more and more people. The more followers there are, the more domain authority will be.

4. One way of hiring domain authority is to get backlinks from a good website. Due to high PR backlinks, domain authority can be hiked. And this also increases page authority.

5. Whenever you write a new article, it also gives a link to the old article on the high ranking of the blog. This will make the bounce rate of the blog work and the domain authority will become too high. From this, visitors will go from new articles to old articles too. By which the bounce rate will decrease. And more visitors will come to the article.

6. Comment on the other blog related to the topic of your blog. And get there follow backlinks from there. It also increases the traffic of the website and its domain authority also increases. Join two to three forums and also tell the people about their blogs on the spot and fix their problems. From there also traffic will go on your website and start.

7. Write a guest post on another blog related to your blog topic and you can get do-follow backlinks from that website. But before writing a guest post, check that website’s domain authority and page authority. Never write a guest post at the site of low DA.

Conclusion

Domain Authority means that if you create backlinks of good quality for your blog and share your article on social media, along with it, if you also comment on other blogs, then your blog’s domain authority Starts growing.

11 Bad SEO Techniques to Always Avoid

Published by:

Reading Time: 4 minutes

Bad SEO Techniques

SEO content is a great way to increase your website traffic but proper SEO is very important.

Bad SEO techniques can immerse your website or blog. It continually affects your web page, search ranking, traffic, and conversions, and your page appears in the fourth or fifth page of Google search result. Today in this article we will share bad SEO tactics that can affect your search visibility.

Bad SEO Techniques You Should Stop Using

1. Using Target Keyword without Variations

This is often done by many bloggers who use only one target keyword in their blog posts. But this is absolutely wrong.

Use Target Keyword with Variations in the blog post. This SEO technique helps your content get top rank in search result.

Search engines use target keywords, related terms, keyword variations, and synonyms to understand your page topic.

If you want to add good keyword variations to your content, then use this kind of method,

Go to Google

 Type your target keyword

Scroll through the search result, here you will see the best keywords related to Target keywords.

You Can also use Keyword Tools

  • Google Keyword Planner
  • Google Trends
  • Keywords Everywhere
  • Ubersuggest
  • Ahrefs

2. Short Blog Posts
Short content Google does not perform well in search results. But if you think that small content can increase your search ranking then you are thinking wrong.
Google looks at the small content as thin and underdeveloped content.
Google does not value the small content and looks at the lack of quality in such content. Also thinks that it can not solve the reader’s problem.
It also reduces user engagement and site ranking. But some short-form content performs very well in the search engine.

3. Duplicate Content
This is the most common mistake by a website owner or a blogger. Duplicate content matches the same or one other content. If you fix duplicate content, SEO will be greatly improved.

Google likes fresh content and it provides a good rank for fresh and unique content.

Google has made an article share to deal with duplicate content. In addition, Yoast has also shared a good article on duplicate content.
If you publish duplicate content on your blog, then you are submitting cockroaches for your blog.

4. Over Optimizing Content
Content optimizing is very important, but over optimization makes your content unusable. Google does not rank such content anytime.

There are many bloggers who over-optimized content to create SEO content that is against the Google search engine.

Therefore, when you write SEO content, take care of both human readability and search engines.

5. Keyword Stuffing
It is very important to include keywords in the content. But if you add keywords to your content everywhere and think that your search rank will increase, then you are absolutely wrong.

The increased use of keywords creates your content as spammy content, which is related to bad SEO techniques.

Keyword stuffing or overusing keywords do not boost content ranking, it makes your content unnatural and useless for the user.

6. Buying backlinks for the site
If you buy backlinks, this refers to bad SEO tactics and you may have to face Google Penalty because such backlinks include low quality and pornographic sites links.

Always create backlinks from relevant and well-ranking Websites. If you create bad and low-quality backlinks for your site, it can badly damage your SEO performance.

7. Forget Fast and Mobile-Friendly Experience
No one likes to go on the slow loading website.

SEO is not limited to content and keywords only. It also depends on performance and design. Google and other search engines prefer fast loading and mobile-friendly sites for better user experience.

This is the reason that fast loading and mobile-friendly sites are an important Google ranking factor.

8. Using Non-SEO Friendly URLs
If you use non-SEO friendly and longer URLs for your blog posts, then it affects your SEO optimized content.

Make your blog post URLs short and targeted with targeted keywords.

Always avoid such URLs,

http://justbrightme.com/p=123

http://mywebsite.com/5/10/17/category=SEO/

Always use this type of URL

http://mywebsite.com/page-seo-techniques/

9. Ignoring Keyword Research
SEO is based entirely on Keyword Research.

Keyword research boosts your traffic and makes your content more SEO friendly. Therefore, before writing an article, do keyword research for it.

But there are many new bloggers who do not research Keyword and this is a bad SEO content tactics.

10. Title Tags & Meta Descriptions Not Optimizing
If you do not optimize Title Tags & Meta Descriptions you lose an opportunity to further improve your content capacity.

When search engines bot your content for crawling, they first see your Title Tags & Meta Descriptions. If you optimize it properly then it will perform well in the search engine.

11. Regularly not publish content
If you do not publish posts regularly on your blog or website, then you can not get a good result in Google search.

Therefore, if you want to get more traffic than search results, then you need to regularly publish content. Bloggers who regularly publish content, get good traffic from the search engine.

Also, Read

What is SEO?

Ultimate Guide To Google Ranking Factors in 2019

Published by:

Reading Time: 4 minutes

Google Ranking Factors

The Google search engine has become smarter than ever before. If you want to move your website or blog to the top in Google search result, you have to follow the latest SEO and Google ranking factors.

However, when Google ranks a page, it uses a lot of ranking factors.

But what is that?

Here, we have created a complete list of Google Ranking Factors, which can easily take your website or blog to a new height.

So, let’s start …

HTTPS

Google announced in August 2014 that HTTPS (SSL Certificate) will be considered as a Ranking factor.

In August 2017, Google Chrome began marking those sites as Insecure, which did not use HTTPS.

So it indicates that Google is now doing HTTPS as a Ranking factor, and the sites which HTTPS will use will rank well in the search engine.

Mobile-Friendliness

Today’s era is from a smartphone, and more than half of the search is from a smartphone.

Therefore, Google took the first step to improve mobile-friendly search results. And finally, mobile-friendliness offered as Google ranking factors.

To determine if your site is mobile-friendly or not, Google has also developed a Mobile-friendly Testing Tool.

Domain Age

Google’s Matt Cutts has confirmed this video.

The difference between the year and the six-month-old domain is not really so great.

Domain age is only seen for new websites because they can be spam sites or it is only developed to spread spam.

Domain registration length

One Google patent tells that

Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain

Heading Tags

The H1 tag helps the search engine find out what your page or post is about.

However, Google tells about John Mueller H2 tags H3

These heading tags in HTML help us to understand the structure of the page.

Note: H1 tags help boost your Google ranking. But keep in mind that does not fill your entire content with the H1 tag.

Loading speed

Google uses website loading speed as Google ranking factors to give a better user experience to its users. If your site’s loading speed is very good, then Google will give your content top rank.

Apart from this, users will also like to visit your site.

Breadcrumb

Breadcrumb helps users know where they are on your site, as well as help search engines understand your site’s structure. In an article, we told you how to add breadcrumbs to the WordPress site.

Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.

SEO Friendly URLs

The search engine uses your content’s title, meta description, and URL to determine what the content is about. Make your URLs short and meaningful. Also be sure to add Target keywords to it.

Always use SEO Friendly URLs

https://www.w3webschool.com/advanced-seo/

Always avoid such URLs

https://www.w3webschool.com/?p=12344

https://www.w3webschool.com/advanced_seo/

Backlinks

Backlinks is a very old Google ranking factor that Google uses to rank content. Backlinks can make a big difference in your Google search ranking. It can take your ranking up to a new height or bring it down overnight.

Backlinks are very important to increase domain authority, Google website ranking, and website traffic.

If you create bad backlinks for your site, these backlinks can badly hurt your website ranking. So always create high-quality backlinks for your website or blog.

Quality content

This is the most important factor in Google Ranking Factors. No matter how good SEO or why you do not, your content will not be able to rank in Google.

Simply put, if you do not write informative blog posts on your site, then you are doing garbage on your blog and nothing else.

Always try writing unique and quality content. In addition, your content should be interesting and Evergreen.

Content Length

Compared to small content, Long Content receives better rank in search engine. To understand better, you can read this article on Search Engine Land – The SEO and User Science Behind Long-Form Content

If you write short posts on your blog, your post should be at least 1000 words long, without nonsense.

Keyword Research

Along with good content, you should also come across keyword research. Without keyword research, you can not get top rank in Google or any search engine. This is an important part of SEO.

Keyword research is not a difficult task. There are many great tools and websites that you can use to find the best keywords. Always choose Low Competition, High Searches, and Long Tail Keyword for your content.

Meta Description

Meta description technology is not a Google ranking factor. But it plays an important role in increasing Click Through Rate (CTR) on your content.

However, Google generally allows writing 300 characters for Meta Descriptions.

Starts Title with Keyword

According to SEO, a title that begins with a keyword gets a better rank in the search engine. Also, the length of the title should be 50-60 characters.

Use ALT Tag

Google does not have the ability to read images, crawls alt tag to know what the image is about. That’s why you should use the Meaningful name in your image.

Alt text works as anchor text for images.

Grammar and Spelling

Proper grammar and Spelling improve your article quality? Matt Cutts has a video on it which is telling, whether it is important or not.

Use Media

If you use media (images, video, and infographic) in your content, it makes your content even more useful and engaging.

Simply put, a media can interpret 1000 words.

Regular Post

If you publish posts on your blog regularly, then both your ranking and reader will increase. But your content should be informative and useful.

Internal Links

Internal liking provides both relevant search engines and users with relevant information about your content.

If you use internal linking, it makes your post even more informative. In addition, visitors spend more time on your site, which reduces the bounce rate. Google also treats your content as quality content.

Best WordPress SEO Plugin for WordPress 2019

Published by:

Reading Time: 3 minutes

SEO Plugin for WordPress

Are you looking for the best WordPress SEO plugin for your WordPress site?

Here we list some of the best WordPress SEO plugins, with the help of which you can easily improve your website SEO and get a higher rank and more visitor in search engines.

Well, you all know that what is SEO?  SEO is extremely important for any website and if you optimize your site SEO well, then you can get lots of traffic from the search engine. But if your website or blog is on WordPress platform, then here are some of the best WordPress SEO plugins you can optimize SEO by installing on your blog or website and get good organic traffic from Google search engine.

WordPress is considered the best SEO friendly content management system, because it makes your site optimizing process easier.

1. Yoast SEO

Yoast SEO plugin is the best free WordPress plugin to improve SEO. Yoast SEO free and paid version is available. With Yoast SEO, you can optimize your site well for Search engines. Yoast SEO plugin can be installed and activated by visiting the WordPress plugin page. Yoast SEO Plugin provides a solid toolset for your WordPress site,

 

    • You can add Meta description to the homepage.
    • You can add Meta description in a single post or page.
    • Can add meta description for social sharing.
    • Edit your Robots.txt and .htaccess file.
    • Create a sitemap for your site.
    • and many more.

2. All In One SEO

This is the alternative of Yoast WordPress SEO plugin. You can download All In One SEO Pack plugin by visiting the WordPress plugin page. Additionally, it provides an on-page setting which makes it easy to set up. All In One SEO Pack offers you all the features like Yoast WordPress SEO plugin.

3. WP Meta SEO

WP Meta SEO comes with many useful features and functionalities that help make your content SEO friendly.

WP Meta SEO‘s Dashboard SEO overview provides what is optimized for your site SEO. It displays percentage score for permalinks, meta title, meta description, wrongly resized images, image metadata, new or updated content, link titles and 404 error pages.

4. SEOPressor

SEOPressor is a premium WordPress SEO plugin. This covers all issues related to SEO on your site. SEOPressor allows you to Optimize 3 Keywords

For Beginners, SEOPressor not only ensures that the content is keyword-rich but also ensures the right places of the keyword and the right frequency. It also has an “over-optimization” warning tool that helps you know that you are not violating Google Webmaster Guidelines.

5. SEO SQUIRRLY

Squirrly SEO is for non-SEO experts who help to ensure that your content is optimized well for both search engines and readers.

Squirrly SEO helps you write SEO friendly and human-friendly content, and when you provide great content to your readers, your Google ranking is improved.

It has also been recommended by Neil Patel, which is a co-founder of Kissmetrics and Crazy Egg, besides Brian Dean and more than 100 content marketing experts are recommended.

6. Premium SEO Pack

Premium SEO Pack is a premium WordPress SEO Plugin. Using it you can optimize your site for SEO in minutes. There is a compressed CSS and JS feature, which helps improve your website loading speed.

If you want to use this WordPress SEO plugin on your blog or website then you will have to spend at least $ 44. This plugin has many SEO features that can help boost your website SEO.

7. SmartCrawl

SmartCrawl is another premium SEO optimization plugin that has been developed by WPMUDEV. It helps boost your PageRank and traffic. SmartCrawl has all the SEO features that are needed for your WordPress site – one-click setup, keyword auto-linking, sitemap generator, improved social sharing, content analyzer, and regular scans and reports.

8. Praison SEO

This is a simple and powerful WordPress SEO plugin. It has been developed by Mervin Praison. The setup of Praison SEO is very easy and it is perfect for beginners and advanced users.

Features

        • Meta Description Optimization
        • Title Optimization
        • Google Analytics Integration
        • Google Authorship Integration
        • Canonical URL
        • No, Follow, No Index Settings
        • XML Sitemap
        • Breadcrumbs
        • Google Webmaster Tools Verification

9. Rank Math

Recently, MyThemeShop has launched Brand New Rank Math SEO plugin for the WordPress user. You can download it for free. It offers dozens of SEO features to optimize your website content.

Here we have told you about many WordPress SEO plugins and you can use any one of them to use on your blog but in all these Yoast SEO and All in one SEO Pack are very popular.

What Is PPC

Published by:

Reading Time: 3 minutes

pay per click

The full name of PPC is pay per click. As the name suggests, pay per click means pay per click.

This is an internet marketing model in which the advertising industry gives some funds for every click on the AD.

This is a method you can use to buy some Visitor for your blog, and you pay the advertising company in exchange for that visits.

When you use Google, you will see that as soon as you are searching for something, some links in the search result will be written by AD.

This is a display-based payment model, if your ad is not clicked, you do not need to make any payment.

History of Pay per Click

In 1998, a new company goto.com started pay per click in 1998. The idea of PPC advertising model was goto.com’s founder Bill Grace and the idea lab company.

Google started pay per click in 1999 and introduced AdWords in Oct 2000, which is today a leading advertising company with pay per click.

Although PPC could only be introduced in 2002, payments were made for advertising per thousand dollars according to that time.

Benefits of Pay Per Click

  1. Provide Fast Results: If you have created a website today, even if it does not have SEO, you can still rank your website in Google’s first page using Google PPC means PPC Fast Results Provides.
  2. Cheaper Than Traditional Marketing: PPC is about 90% cheaper than Traditional Marketing because today is the time of Internet and there are many such websites on the internet where there is a lot of traffic and you can show your ads on those websites. Sell your products or services.
  3. Independent From Google Algorithm Changes: Google Algorithm has some changes from time to time, so that the ranking of websites increases or decreases, but there is no effect on PPC.
  4. Reach the Right Audience: You can target your Desired Audience from PPC, and you can sell them to your products and services, you can also target a particular location by PPC, according to your own words, Keywords, Location, Website, Device Target, Time and Date.
  5. Budget Friendly: You do not need to spend millions of dollars on putting PPC on your ads, but you can start your own business by putting PPC on low budget.

 

Pay Per Click (PPC) pricing

Determining the value of each click on PPC depends on which country the advertiser expects to get from the country and what type of visitor it can get.

Factors affecting the cost of PPC advertising.

1- Visitor location

If you advertise your blog through your blog’s pay per click, its value depends on the fact that you want to get a visitor by saying. If you want visitors from India, Nepal, Bhutan, Sri Lanka, and Pakistan, you will have to spend less money per click.

But if you want to visit the Western countries of America, UK, through the visitor pay per click you may have to spend more money.

2- Keyword

The second factor for determining the value of pay per click is a keyword. You want to show your blog when searching on which keyword. This thing also depends on the value of your PPC advertisement.

Just like if you want to advertise your blog with the term insurance, loan, software etc. you can read more to spend more money.

It means that if you advertise your blog with high CPC keyword you will have to spend more money.

Best Digital Marketing Course in India

Published by:

Reading Time: 2 minutes

Digital Marketing Course

If you want to start your career in Digital Marketing then W3webschool is the best institute in Kolkata, India. W3webschool is a full-Service Digital Marketing agency. Also, it is an Institute for Professional Courses such as Digital Marketing, Web Designing & Development. They have a team driven by the passion towards the Digital Media and Marketing. We have trained over 500+ of students by providing sessions in Online and offline training. We are very proud of the “W3Web School learning experience” with a 98% pass rate on all courses. In our organization, each student learns using their own thirst of knowledge with diverse teacher support and guidance. All of W3Web School classes are 100% guaranteed; our students receive post-training telephone support through Communicative software (like Skype) at no cost for lifetime. Our student intelligence and work knowledge is our plus point for the growth of our organization and expansion of its name.

If you are still a job hunter or want to improve your skills then join W3webschool. We are the best Digital Marketing Institute in Kolkata. W3webschool offers Digital marketing training in Kolkata and Online Digital Marketing Course In India. Learn different digital marketing modules and expertise to enhance your marketing skills. At Kolkata we are providing the best opportunity to students, marketing professionals to take this course and be successful in boosting their career.

Quality: Unlike other competitors who seem to focus on quantity of students rather than teaching quality, W3webschool offer the right IT courses you actually need rather than an inflated list of courses, many of which you will never use so be careful a little knowledge is a dangerous thing.

IT Specialists: We concentrate solely on PHP TrainingWord press TrainingSEO TrainingWeb Design Training, and Digital Marketing Training courses. We are a team of IT courseware specialists.

 

17 modules of Digital Marketing. Here is the list of Modules:

  • Digital Marketing Overview
  • Website Planning & Creation
  • Email Marketing
  • Lead Generation For Business
  • PPC Advertising & Google Ad words
  • Google Analytics
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Online Display Advertising
  • E-Commerce Marketing
  • Mobile Web Marketing
  • Content Marketing,
  • Online Reputation Management
  • Creating Marketing Strategy/Doubt Sessions
  • Affiliate Marketing
  • AdSense & Blogging
  • How To Grab Freelancing Projects?

 

W3webschool  Providing high-quality training at affordable fees is our core value. We offer classroom and Online on niche technologies which are in high demand. All our trainers are IT professionals with rich experience. We work with our students in developing the right skills they need to build their career in the present competitive environment. We have flexible batch times to suit the timings of graduating students and working professionals. “Digital Marketing Courses in Kolkata” at W3webschool  is perfect for you.

What is Mobile-First Indexing and how does SEO affect?

Published by:

Reading Time: 6 minutes

Mobile-First Indexing

Do you know what this Mobile-First Indexing is?  Why Google is giving more importance to this new SEO update. If you are a blogger or have your website then you should know about this Mobile-First Indexing topic. There is a lot coming in now that Google has recently included Mobile-First Indexing in its latest development to make the website more mobile friendly so that these users can reflect the behavior trends.

The number of day-to-day mobile users is increasing, if we compare it with desktop traffic. Over half of all internet users use smartphones and tablets to see something on the internet. This is because mobile or smartphones are more user-friendly. By the end of 2020, about 85% of the global internet traffic will keep coming from mobile. All of this knows that Google has been paying a lot of importance to mobile phones.

Mobile is the most demanded thing about nowadays. But due to the occurrence of only one mobile site, all your issues are not lost. Yes, we cannot deny that mobile sites have now become a cornerstone content consumption and shopping. Now people are getting a better buy decision from mobile searches, which are increasing their buying intent. Now the matter arises whether our site is also ready for Google’s Mobile-First Indexing? Because if not, then in the coming time both of them will be back and forth in traffic and in the traffic.

What is Mobile-First Indexing?

Mobile-First Indexing means a site that is very mobile friendly, users have the ability to view it from their mobile, and that’s why Google indexes these sites more quickly. Considering the consumption of users, Google found that most users prefer browsing the Internet from their mobile. In this case, whatever site is more mobile friendly; they provide a better browsing experience to users. Therefore, Google also indexes such sites as quickly as possible. As well as ranking, your website’s mobile version holds more importance for Indexing.

If you monitor the crawl bot traffic of your site, you will find that traffic of Google bot has increased significantly and cached versions of pages are often the mobile version of the page. This is called “Mobile-First” because it is not only a mobile-only index: For example, if a site does not have a mobile-friendly version, then the desktop site is also indexed. But due to lack of mobile-friendly experience, it significantly negatively impacts your site’s ranking, and in the site where there is a better mobile experience, it gives more rankings boost, even if the searchers are not doing it on the desktop.

Remember that the desktop site was considered to be the only primary version (similar to a canonical URL) and the mobile site was seen as an “alternate” version in the case of a site. That’s why Google is encouraging webmasters to get a separate mobile site (m.domain.com) from which they can implement switchboard tags (this represents the existence of mobile URL version using a special rel= alternate tag) Of Google probably will not crawl and cache more mobile versions of your pages, but now display the direct mobile URL in mobile searchers.

Why was the Mobile-First Indexing brought?

Google’s Mobile-First Indexing announcement is very big. This will keep changing our content creation and its optimization in the coming time. They will also change the view of using these content.

But in the end, what is the biggest question and why was it brought?

A simple brief description of this, Google will index its website prior to indexing, or ranking it according to the evaluation and relevance of any website. Why?

That’s because, according to Google (as well as a lot of other studies), mobile traffic has surpassed the desktop traffic in Google.

As we know, Google’s entire business and foundation stand at a simple principle: Users should be provided with accurate information as soon as possible. For example, when you are searching for something like “Birds from the angle are found in India,” then the search engine will give you all the information in a well-curated form, too soon.

It means perfectly optimized images, with fast page speed, and such a formatting of text that the user should not have problems while reading it. For this reason, Google wants content to be fast and effective. To meet this demand, Google can’t index only desktop sites where the majority of traffic comes from mobile. With this, the user experience will be very bad with search engines and they will be forced to search for other search engines, which Google will never want.

Say this in Google’s words:

“Whether our search index can index any websites and apps, but our algorithms will only give importance to the mobile version of a website, for the ranking of the site, to understand structured data in it, and to show snippets from those pages. Will in search results. ”

To do all of this, Google is constantly developing developments in its SERPs. With this, Google is making its platform more user-friendly.

But this is not a change which is called “mobile indexing”? Because Google is not solely switching to Mobile Indexing only. This means that it is only “Mobile-First” Indexing. This means that as a blogger you do not need to completely scrap or slacking the desktop version of your site.

What should I do for Mobile-First Indexing?

The first thing that you should understand is that you do not need to panic at all. That’s because these changes are currently in their initial roles, say, in the testing phase. Slowly this will only target these websites, which Google considers to be ready to accept this change. But even then it will not be affected too much. Starting as low as possible and starting with minimal impact.

According to Google, if your website is responsive or otherwise identical in desktop and mobile versions, then there is no need to do anything else or another way (in this it is assuming that you are happy with your current ranking Are).

With this, if your site is also a fully responsive site, you have to pay attention to whether your mobile page speed and loading time is okay or not. It will have to be much prioritized. Also, images and other dynamic elements will also have to be properly optimized for the better mobile experience. Note that in Mobile-First Indexing, the content that has been collapsed or hidden in tabs etc. will not be treated separately due to space limitations compared to visible content (which has already happened), That’s because this type of screen real estate management is considered as a better mobile practice.

Mobile-Responsive vs. Mobile-Friendly

Two very common solutions that people always use in their mobile websites are mobile-responsive and mobile-friendly sites. Although both are very similar, there are some major differences in both of these that negatively affect your SEO Mobile-First index if they are not used properly.

Mobile-responsive sites (or dynamic servings sites) include their primary content, including text, images, video, and other page elements, dynamically sync between desktop and mobile site. Google prefer more responsive web designs because these servers always allow the same HTML code to send all the devices.

Responsive sites virtually eliminate many common mobile user experience issues such as pinching, zooming, squinting, and all other annoying functions that you may have ever encountered while using mobile.

For example, you cannot even see the image you want when you turn your mobile into landscape mode. This is a type of sign that this website is not mobile responsive.

In other, mobile-friendly sites, you can see issues related to many such common user experiences. Mobile-friendly sites allow your content to be dynamically changed when you are viewing it in a mobile browser. But this does not mean that your content is responsive. This means that you cannot see the desktop version of that site in mobile. Rather you can only see a functional mobile site in which the page elements are still going to be affected.

 

In today’s time, many devices are coming in different shapes and sizes. In such a situation, it is not easy to make all the devices mobile friendly, because their size and ratios have to be kept in mind too. Whether it’s tablets, or mobile, smartphones, so many devices. Mobile-friendly is not the answer to all this.

According to Google, if your site is mobile-responsive, then you can go ahead with others in this Mobile-First Indexing. Congratulations to those whose sites are Mobile Responsive! Since you do not have to do any extra work, the only site has to be maintained, so that your content is dynamically updated perfectly mobile. But if you are using a mobile-friendly design, then you have to update the content according to which the score can be higher in the Mobile-First Indexing.

Conclusion

I hope that you have people like Mobile-First Indexing? And I hope you guys have understood about what the Mobile-First Indexing is. If you have any doubts about this article in your mind or you want some improvement in it then you can write down comments for it. With your thoughts, we will get a chance to learn something and improve it. you have got to learn something, please share this post on social networks such as Facebook, Google+ and Twitter to show your happiness and excitement. Do it

What is Responsive Web Design and Why Is Important For Digital World?

Published by:

Reading Time: 3 minutes

responsive web design

In the future more people are going to use mobile phones than computers, rather they are just starting, and this is the reason that you are here. Many people prefer their mobile phones daily for online activities such as their email, chat messages, online shopping etc. By considering this, many bloggers have to secure their position for the future, they should enable a mobile-friendly responsive template or smartphone website template for their Website and blog.

How did the launch of Responsive Web Design?

As well as increasing the number of smartphones and mobile devices, a problem arose that web designers could not accurately show a fixed-width website on different size screens.

In order to tackle this problem, web designers took a path that created separate sites for desktop and mobile devices.

But this path was not so easy, creating different versions for every screen size and resolutions was an impossible task.

If different versions of a website were created, its maintenance cost would also increase and different jobs for SEO and SEO ranking would have to be done separately.

Finally, in 2010, to solve all these problems, a web designer Ethan Marcotte found a new way of designing a website that he named Responsive Web Design (RWD).

What is Responsive Web Design?

Responsive web design is a process in which the website is designed in such a way that it adjusts its layout according to the screen size and orientation, from desktop, laptop, tablet to mobile devices with small screens.

Why Important Responsive Web Design?

According to the survey done by StatCounter.com in the G20 countries, the highest (about 80%) people in India use mobile devices to access the internet.

With this figure, you can understand that if you do not use a mobile-friendly website in today’s time, you will not be able to access your website up to 80% of the people.

Benefits of Responsive Website:

Mobile traffic will increase:  If your website is responsive, then it will be like mobile visitors and this will increase the traffic of the website.

Website loading speed will increase: If you have optimized your website for mobile and tablets, it will not take much time for web pages to open and the site will improve.

It’s easy to manage: If you create separate sites for desktop and mobile, then obviously promoting two separate sites will not be easy to promote. But if your website is responsive then you will get a job from a single site.

Google also recommends: RWD likes Google because the URL of the responsive website is the same for all devices so that Google has the ability to index and understand it to crawl it.

3 Major Elements of Responsive Web Design

Fluid Grid

The size of elements of most websites is set in the pixel which is fixed, but instead of setting the height and width of the website layout in a pixel, we use percentage, according to the fluid grid.

The size of the fluid layout is defined in the percentages so that it can resize its height-width according to any screen size.

Flexible Images

Creating fluid layouts just does not work as long as all the components of the page are not flexible, they will not be able to render properly on the browser.

We also need to make images flexible so that they can be adjusted on almost all screen sizes.

In order to create a flexible image, we have to define its size in CSS from percentage, for which max-width, max-height property must be used.

Media Queries

CSS Media queries are very great features through which we can display different layout in different ways like screen, print, handheld etc. on different media types.

You can customize website layout according to individual screen resolution and orientation using media queries.

About Us :

Web Design training in W3webschool is an ideal choice for students as well as individuals who like to learn to create beautiful and innovative websites and are keenly interested to work as a professional website designer in renowned IT companies all around India. You get hands-on practical training with high standard study materials required for Web Design Training under the guidance of industry leaders. Trainers for each web design course at W3webschool come with a minimum of 6-8 years of experience. We W3webschool one of the leading Web Design Training Kolkata do not train you for placements only, we aim to grow your overall understanding of the web design to boost your career in web design.