Author Archives: Shaheel Khan

About Shaheel Khan

Shaheel is a Digital Marketing Consultant from Kolkata, India. He is also a Professional Trainer in this field of Digital Marketing. He is teaching and Working professional last 3 years.

Best Digital Marketing Course in India

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Digital Marketing Course

If you want to start your career in Digital Marketing then W3webschool is the best institute in Kolkata, India. W3webschool is a full-Service Digital Marketing agency. Also, it is an Institute for Professional Courses such as Digital Marketing, Web Designing & Development. They have a team driven by the passion towards the Digital Media and Marketing. We have trained over 500+ of students by providing sessions in Online and offline training. We are very proud of the “W3Web School learning experience” with a 98% pass rate on all courses. In our organization, each student learns using their own thirst of knowledge with diverse teacher support and guidance. All of W3Web School classes are 100% guaranteed; our students receive post-training telephone support through Communicative software (like Skype) at no cost for lifetime. Our student intelligence and work knowledge is our plus point for the growth of our organization and expansion of its name.

If you are still a job hunter or want to improve your skills then join W3webschool. We are the best Digital Marketing Institute in Kolkata. W3webschool offers Digital marketing training in Kolkata and Online Digital Marketing Course In India. Learn different digital marketing modules and expertise to enhance your marketing skills. At Kolkata we are providing the best opportunity to students, marketing professionals to take this course and be successful in boosting their career.

Quality: Unlike other competitors who seem to focus on quantity of students rather than teaching quality, W3webschool offer the right IT courses you actually need rather than an inflated list of courses, many of which you will never use so be careful a little knowledge is a dangerous thing.

IT Specialists: We concentrate solely on PHP TrainingWord press TrainingSEO TrainingWeb Design Training, and Digital Marketing Training courses. We are a team of IT courseware specialists.

 

17 modules of Digital Marketing. Here is the list of Modules:

  • Digital Marketing Overview
  • Website Planning & Creation
  • Email Marketing
  • Lead Generation For Business
  • PPC Advertising & Google Ad words
  • Google Analytics
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Online Display Advertising
  • E-Commerce Marketing
  • Mobile Web Marketing
  • Content Marketing,
  • Online Reputation Management
  • Creating Marketing Strategy/Doubt Sessions
  • Affiliate Marketing
  • AdSense & Blogging
  • How To Grab Freelancing Projects?

 

W3webschool  Providing high-quality training at affordable fees is our core value. We offer classroom and Online on niche technologies which are in high demand. All our trainers are IT professionals with rich experience. We work with our students in developing the right skills they need to build their career in the present competitive environment. We have flexible batch times to suit the timings of graduating students and working professionals. “Digital Marketing Courses in Kolkata” at W3webschool  is perfect for you.

What is Mobile-First Indexing and how does SEO affect?

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Mobile-First Indexing

Do you know what this Mobile-First Indexing is?  Why Google is giving more importance to this new SEO update. If you are a blogger or have your website then you should know about this Mobile-First Indexing topic. There is a lot coming in now that Google has recently included Mobile-First Indexing in its latest development to make the website more mobile friendly so that these users can reflect the behavior trends.

The number of day-to-day mobile users is increasing, if we compare it with desktop traffic. Over half of all internet users use smartphones and tablets to see something on the internet. This is because mobile or smartphones are more user-friendly. By the end of 2020, about 85% of the global internet traffic will keep coming from mobile. All of this knows that Google has been paying a lot of importance to mobile phones.

Mobile is the most demanded thing about nowadays. But due to the occurrence of only one mobile site, all your issues are not lost. Yes, we cannot deny that mobile sites have now become a cornerstone content consumption and shopping. Now people are getting a better buy decision from mobile searches, which are increasing their buying intent. Now the matter arises whether our site is also ready for Google’s Mobile-First Indexing? Because if not, then in the coming time both of them will be back and forth in traffic and in the traffic.

What is Mobile-First Indexing?

Mobile-First Indexing means a site that is very mobile friendly, users have the ability to view it from their mobile, and that’s why Google indexes these sites more quickly. Considering the consumption of users, Google found that most users prefer browsing the Internet from their mobile. In this case, whatever site is more mobile friendly; they provide a better browsing experience to users. Therefore, Google also indexes such sites as quickly as possible. As well as ranking, your website’s mobile version holds more importance for Indexing.

If you monitor the crawl bot traffic of your site, you will find that traffic of Google bot has increased significantly and cached versions of pages are often the mobile version of the page. This is called “Mobile-First” because it is not only a mobile-only index: For example, if a site does not have a mobile-friendly version, then the desktop site is also indexed. But due to lack of mobile-friendly experience, it significantly negatively impacts your site’s ranking, and in the site where there is a better mobile experience, it gives more rankings boost, even if the searchers are not doing it on the desktop.

Remember that the desktop site was considered to be the only primary version (similar to a canonical URL) and the mobile site was seen as an “alternate” version in the case of a site. That’s why Google is encouraging webmasters to get a separate mobile site (m.domain.com) from which they can implement switchboard tags (this represents the existence of mobile URL version using a special rel= alternate tag) Of Google probably will not crawl and cache more mobile versions of your pages, but now display the direct mobile URL in mobile searchers.

Why was the Mobile-First Indexing brought?

Google’s Mobile-First Indexing announcement is very big. This will keep changing our content creation and its optimization in the coming time. They will also change the view of using these content.

But in the end, what is the biggest question and why was it brought?

A simple brief description of this, Google will index its website prior to indexing, or ranking it according to the evaluation and relevance of any website. Why?

That’s because, according to Google (as well as a lot of other studies), mobile traffic has surpassed the desktop traffic in Google.

As we know, Google’s entire business and foundation stand at a simple principle: Users should be provided with accurate information as soon as possible. For example, when you are searching for something like “Birds from the angle are found in India,” then the search engine will give you all the information in a well-curated form, too soon.

It means perfectly optimized images, with fast page speed, and such a formatting of text that the user should not have problems while reading it. For this reason, Google wants content to be fast and effective. To meet this demand, Google can’t index only desktop sites where the majority of traffic comes from mobile. With this, the user experience will be very bad with search engines and they will be forced to search for other search engines, which Google will never want.

Say this in Google’s words:

“Whether our search index can index any websites and apps, but our algorithms will only give importance to the mobile version of a website, for the ranking of the site, to understand structured data in it, and to show snippets from those pages. Will in search results. ”

To do all of this, Google is constantly developing developments in its SERPs. With this, Google is making its platform more user-friendly.

But this is not a change which is called “mobile indexing”? Because Google is not solely switching to Mobile Indexing only. This means that it is only “Mobile-First” Indexing. This means that as a blogger you do not need to completely scrap or slacking the desktop version of your site.

What should I do for Mobile-First Indexing?

The first thing that you should understand is that you do not need to panic at all. That’s because these changes are currently in their initial roles, say, in the testing phase. Slowly this will only target these websites, which Google considers to be ready to accept this change. But even then it will not be affected too much. Starting as low as possible and starting with minimal impact.

According to Google, if your website is responsive or otherwise identical in desktop and mobile versions, then there is no need to do anything else or another way (in this it is assuming that you are happy with your current ranking Are).

With this, if your site is also a fully responsive site, you have to pay attention to whether your mobile page speed and loading time is okay or not. It will have to be much prioritized. Also, images and other dynamic elements will also have to be properly optimized for the better mobile experience. Note that in Mobile-First Indexing, the content that has been collapsed or hidden in tabs etc. will not be treated separately due to space limitations compared to visible content (which has already happened), That’s because this type of screen real estate management is considered as a better mobile practice.

Mobile-Responsive vs. Mobile-Friendly

Two very common solutions that people always use in their mobile websites are mobile-responsive and mobile-friendly sites. Although both are very similar, there are some major differences in both of these that negatively affect your SEO Mobile-First index if they are not used properly.

Mobile-responsive sites (or dynamic servings sites) include their primary content, including text, images, video, and other page elements, dynamically sync between desktop and mobile site. Google prefer more responsive web designs because these servers always allow the same HTML code to send all the devices.

Responsive sites virtually eliminate many common mobile user experience issues such as pinching, zooming, squinting, and all other annoying functions that you may have ever encountered while using mobile.

For example, you cannot even see the image you want when you turn your mobile into landscape mode. This is a type of sign that this website is not mobile responsive.

In other, mobile-friendly sites, you can see issues related to many such common user experiences. Mobile-friendly sites allow your content to be dynamically changed when you are viewing it in a mobile browser. But this does not mean that your content is responsive. This means that you cannot see the desktop version of that site in mobile. Rather you can only see a functional mobile site in which the page elements are still going to be affected.

 

In today’s time, many devices are coming in different shapes and sizes. In such a situation, it is not easy to make all the devices mobile friendly, because their size and ratios have to be kept in mind too. Whether it’s tablets, or mobile, smartphones, so many devices. Mobile-friendly is not the answer to all this.

According to Google, if your site is mobile-responsive, then you can go ahead with others in this Mobile-First Indexing. Congratulations to those whose sites are Mobile Responsive! Since you do not have to do any extra work, the only site has to be maintained, so that your content is dynamically updated perfectly mobile. But if you are using a mobile-friendly design, then you have to update the content according to which the score can be higher in the Mobile-First Indexing.

Conclusion

I hope that you have people like Mobile-First Indexing? And I hope you guys have understood about what the Mobile-First Indexing is. If you have any doubts about this article in your mind or you want some improvement in it then you can write down comments for it. With your thoughts, we will get a chance to learn something and improve it. you have got to learn something, please share this post on social networks such as Facebook, Google+ and Twitter to show your happiness and excitement. Do it

What is Responsive Web Design and Why Is Important For Digital World?

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responsive web design

In the future more people are going to use mobile phones than computers, rather they are just starting, and this is the reason that you are here. Many people prefer their mobile phones daily for online activities such as their email, chat messages, online shopping etc. By considering this, many bloggers have to secure their position for the future, they should enable a mobile-friendly responsive template or smartphone website template for their Website and blog.

How did the launch of Responsive Web Design?

As well as increasing the number of smartphones and mobile devices, a problem arose that web designers could not accurately show a fixed-width website on different size screens.

In order to tackle this problem, web designers took a path that created separate sites for desktop and mobile devices.

But this path was not so easy, creating different versions for every screen size and resolutions was an impossible task.

If different versions of a website were created, its maintenance cost would also increase and different jobs for SEO and SEO ranking would have to be done separately.

Finally, in 2010, to solve all these problems, a web designer Ethan Marcotte found a new way of designing a website that he named Responsive Web Design (RWD).

What is Responsive Web Design?

Responsive web design is a process in which the website is designed in such a way that it adjusts its layout according to the screen size and orientation, from desktop, laptop, tablet to mobile devices with small screens.

Why Important Responsive Web Design?

According to the survey done by StatCounter.com in the G20 countries, the highest (about 80%) people in India use mobile devices to access the internet.

With this figure, you can understand that if you do not use a mobile-friendly website in today’s time, you will not be able to access your website up to 80% of the people.

Benefits of Responsive Website:

Mobile traffic will increase:  If your website is responsive, then it will be like mobile visitors and this will increase the traffic of the website.

Website loading speed will increase: If you have optimized your website for mobile and tablets, it will not take much time for web pages to open and the site will improve.

It’s easy to manage: If you create separate sites for desktop and mobile, then obviously promoting two separate sites will not be easy to promote. But if your website is responsive then you will get a job from a single site.

Google also recommends: RWD likes Google because the URL of the responsive website is the same for all devices so that Google has the ability to index and understand it to crawl it.

3 Major Elements of Responsive Web Design

Fluid Grid

The size of elements of most websites is set in the pixel which is fixed, but instead of setting the height and width of the website layout in a pixel, we use percentage, according to the fluid grid.

The size of the fluid layout is defined in the percentages so that it can resize its height-width according to any screen size.

Flexible Images

Creating fluid layouts just does not work as long as all the components of the page are not flexible, they will not be able to render properly on the browser.

We also need to make images flexible so that they can be adjusted on almost all screen sizes.

In order to create a flexible image, we have to define its size in CSS from percentage, for which max-width, max-height property must be used.

Media Queries

CSS Media queries are very great features through which we can display different layout in different ways like screen, print, handheld etc. on different media types.

You can customize website layout according to individual screen resolution and orientation using media queries.

About Us :

Web Design training in W3webschool is an ideal choice for students as well as individuals who like to learn to create beautiful and innovative websites and are keenly interested to work as a professional website designer in renowned IT companies all around India. You get hands-on practical training with high standard study materials required for Web Design Training under the guidance of industry leaders. Trainers for each web design course at W3webschool come with a minimum of 6-8 years of experience. We W3webschool one of the leading Web Design Training Kolkata do not train you for placements only, we aim to grow your overall understanding of the web design to boost your career in web design.

Top Reasons To Choose Web Design As Your Career

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Are you confused about choosing a career as a web developer or a designer? Do you have creative minds and apply your creativity to designing and developing awesome websites? Due to being a web designer, look for some top reasons. If you want to start your career in this area, feel completely free to join our web designing course with practical risk and improve your skills at the next level.

You can create and develop beautiful websites using different tools and resources available to satisfy your customers. Although there is a lot of skill required for website designing, it is easy to get them with quality training. Experienced professionals can provide you with appropriate web design training to gain practical knowledge. You can learn programming languages and can improve your skills on the latest web development tools and technologies.

The web design industry is growing – the web designing industry has a good growth rate and if you look at the figures in the last few years in development then you will get demand and development are on the upside. Since Internet users are increasing day by day, any of the websites is growing and the demands of creative designers like web designers are increasing day by day.

Work as a freelancer – a web designer can also work as a freelancer. Once you get good knowledge and create a good portfolio client then you start contacting for your work and support and you also have the option of working as a freelancer. Thus, as a web designer, you can work with your work along with freelancing projects and earn more.

Whatever work you do, it promotes you – a web design website and a user’s front view that makes any website interesting by its interface. Your creative work promotes you. People go to the website you designed and get credit for your creative work because most users do not have any basic knowledge of technicality.

Changes are mandatory and we have to customize according to the latest trends. Choosing a career as a web designer and web developer will give you the opportunity to learn new things on a regular basis. There are many changes in web technologies for which you need to keep yourself updated. Always keep in mind the recent changes and events in the website design and development industry to shine in this area.

What is WordPress? A Guide For Beginners

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wordpress

Hello Everyone! WordPress is an open source Content Management System (CMS) that helps users create dynamic websites and blogs.

WordPress is the world’s most powerful user-friendly free website creation tool (CMS) through which you can create the very best blog and website, without any technical knowledge. You can think of the popularity of WordPress that there is over 70 million internet (27% of the internet) blogs/websites that have been created using WordPress.

WordPress Features (Features of WordPress)

User Management: This helps in managing user information, such as changing the user’s role, creating a user (subscriber, contributor, author, editor or administrator), to create the user, change a password, and user information. The main part of the User Manager is Authentication.
Media Management: This is a tool that manages media files and folders. This allows you to easily upload, organize and manage your files on your website.
Theme System: This helps in modifying the site view. It contains images, stylesheets, template files, and custom pages.
Extend with Plugins: Many plugins are available which provide custom functions and features according to user’s needs.
Search Engine Optimized: This provides search engine optimization (SEO) tools that make on-site SEO easy.
Multilingual: It can translate all the contents of the page into any language according to the user’s instructions.
Importers: This user helps in importing data for the post. It imports custom files, comments, post pages, and tags.

SEO Friendly – By using WordPress, when you create a website or blog you do not have to pay much attention to SEO because this work is also done by WordPress itself. Many plugins in WordPress are similar to those that optimize your content for search engines like SEO by Yoast Plugin and for this reason an engineer like a giant like a google. Matt Cutts has said, ” WordPress has made to SEO well”
Whenever we think of starting a blog, we become confused about lots of options, such as Blogger, WordPress, Tumblr etc.
If you are building a blog, then use a professional platform like WordPress.org (self-hosted).

WordPress Themes

Through WordPress theme, you can change the design of your website. Many free theme options are available in WP and many premiums too. By using it you can easily create an effective website.

Advantages (Benefits)

1. Customization is easy, the user needs to know
2. This is an open source platform and available in free.
3. CSS files can be modified according to the needs of the user.
4. There are many plugins and templates available for free. The user can modify these plugins according to their need.
5. It’s very easy to edit the content in it because it uses the WYSIWYG editor, which means that the user will see what you type, without having to do the commands.
6. Media files are easily and quickly uploaded.
7. Customization is easy, according to user’s needs.

WordPress History

1. On 27th May 2003, Matt Mullenweg and Mike Little launched the first version of WordPress.
2. Added Plugin feature to May 2004, which allows users to further improve the functionality of WordPress.
3. In 2005 WordPress added the theme feature and new admin dashboard and this year the wordpress.com was launched.
4. In 2006, Matt registered a trademark for WordPress and its logo.
5. Added new user interface, autosave, and spelling checking feature to WordPress 2.1 in 2007.
6. 2008-2009 Happy Cog web design company joined the WordPress Project and created a very user-friendly admin dashboard.
7. In 2010 WordPress was declared open source.
8. Added the advanced media manager and theme customizer feature in 2011-2014.
9. To make the REST API added mobile apps in 2015-2016.

Disadvantages

By using too many plugins the website can be heavy, which will cause loading slowly.
To get the modification in the WordPress website, it is important to have an HTML or PHP knowledge.

What is Social Media Marketing and How to benefit for business

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social media marketing

If you are a Blogger or Digital Marketer then you will get the value of Social Media Marketing. If you do not know about this, or you are new to the Internet, then you should be aware that what is the value of this time social media marketing today and what it needs for a blogger or an online businessman.

Nowadays Social Media Marketing has become a very powerful way for any business. Because it is suitable for any business. Just so already customers are interacting with their beloved brands. So if you are not interacting with your audience in Social Platforms like Facebook, Twitter, Instagram and Pinterest, then you are missing out a lot. If you use Social Media right then you can also get remarkable success in your business and your sales, Brand Value, and all things can increase.

Let us understand through a Live Example: – As you, all go to Social Media Sites such as Facebook or Twitter. You have often seen that a social site like Facebook or Twitter might have seen Advertise or Offers, Event, in the sidebar or in the post-Flipkart, Snapdeal, Amazon, or Other Online Business Related. If they click on Advertise, we get redirected to their website or go away. Activities in the same process are called Social Media Marketing.

Benefits of Social Media Marketing: Social Media is a platform that is used by almost all people in today’s time, then they are either businessman, students, do private jobs, do Gov jobs etc. Because of this, social media marketing has given us a lot of audiences Get it. In today’s time, almost all Business Man, Bloggers, YouTubers etc do, because using social media, we can not only promote our product but we also stay connected with our Audience.

Increase Brand Awareness

Social Media is a very good option To promote any Product, Company or Website, you have to understand just a little Social Media Marketing Strategy and follow that strategy.

Seeing, you get so much Audience that you will not even have thought.

To get started in Social Media Marketing, you have to create your account on Social Media Site and after that, you have to create a Page.

After this, if you run a business or company you will have your own (Employs, Business Partner & Sponsors), you just have to tell them that they like to share and share your page on social media.

So your product will reach their Friends, Followers and you will get a Starting Audience, so your Product will change into Brand.

Similarly, when you promote your products on Regular Your Page and your (Employs, Business Partner & Sponsors) share your product, more people know about your product and become your Regular Audience.

In this way, you only spend a few hours of the day on social media sites and get a big audience. According to statistics, 90% of the businessman who uses Social Media Marketing, according to social media, their product has become a very popular product today.

In this way, you can also access your brand by using Social Media.

Improve Search Engine Ranking

By sharing Post on Social Media, people reach your website which is very much needed for the success of your website. There is a Traffic Increase on our website, as well as backlinks for our website,  are also created.

According to Search Engine Optimization According to Backlinks, our website is very important to Improve Search Engine Ranking.

All website owners have shared links to their articles on social media sites over the years so that they not only have Traffic Increase on their website but also get Backlinks.

When Traffic and Backlinks both begin to improve on your website, your website starts showing in Top Rank on Search Engine. Your business begins to grow very fast by coming to the top of the Website’s Search Engine.

All people use Google to find anything. So when he searches on Google for an available keyword on your website and if your website shows on Top Rank, then more and more people visit your website and get information about your products.

Higher Conversation Rates

On Social Media, you can promote your product through different methods like – (Images, Videos, Text), to whom people like the method, give their opinions by commenting on it.

Which gives your product high Conversation Rates and is impressed with your Promotion and she visits your website to learn more about your product.

The people who use your product have information about the quality of your product, and they have given you information about your Friends, Family on Social Media (Photo, Video, Text). Share with them and talk about them.

By which conversation starts your product, and the rest of their friends and family members give their opinions.

Likewise, many bloggers write about your product on their blog and give their opinions by commenting on people on those posts. In this way, Blogs, Videos, Images, Text, give your opinions by commenting about your product, so that you can gain higher Conversation Rates.

Better Customer Satisfaction

When you create a page to Promote Your Product on Social Media, your customers live directly in your contact via Social Media. When you are in your customers, your customers are also loyal towards you.

Because you know their point of view and try to know the need, from which you want to know what your customers want from you and you can improve their product according to their Satisfaction or Next Product Launch.

Improve Brand Loyalty

Creating Loyal Customers for Any Business is the Base of Business. On Social Media, you can use not only for promotion of Product but also stay in touch with your customers.

Which means your customers are also directly in your contact. For you, Social Media can be just a medium of Promotion, but for customers, this is a way to direct communication with you, so that they can keep their point in front of you.

Always, all companies want to know how their customers know the opinions of their customers about their product or how they react to their product.

Today, India is becoming Digital India, so everyone is connecting with each other through the Internet. That’s why if you promote your product on Social Media, your customers can give your opinion on your product so that you can get a Loyal Customer.

Cost Effective

Promotion of any product on Social Media Sites is Cost Effective. On most Social Media Sites, you can create Free in Account and create your Page in Free.

Along with this, you can promote your product by sharing your posts, products, images, videos etc. on Free. You can also use Paid Services as well. From which you can put your ads on that social media site, too little money

When you want to take Paid Services, you first get cheap planes so you can know which Paid Service you are taking advantage of, the extent to which you are benefiting, if you are getting visitors and you are Satisfied that you have so much money If you find so many visitors, you can increase your Ads’ money.

Social Media Sites take less money according to any advertisement platform. That’s why you can also advertise your product on social media for less money.

Conclusion

After reading this post, Hope you have got all the necessary information about the benefits of Social Media Marketing. If you liked this post, then you must share this post on Social Media.

High PR Profile Create Site Lists

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Latest Web Design Trends In The Year 2018

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Web Design Trends

The Website represents your business online in front of your target audience and this digital age creating a business website is the need of the hour.  As these days people often search online for the service or products they intend to buy and thus having a website helps you to gain the better trust of your customer when they look for similar products online that you sell.  So for this, there is a huge demand for web designers and developers in the market and thus you can make a very good career in this field.

But for that you need to learn all latest web design trends from any reputable academy and exactly here comes W3webschool. A leading web design training institute in Kolkata that offers certified web design course at a much affordable cost. Well, since they are both company and academy so here you will be getting all industry endorsed training from industry professionals. So here we are going to highlight some of these latest web design trends that are going to rule in the year 2018 which you will be taught here in the course.

 

Latest Trends in Website Design in 2018

  • UIUX Designs – Well, the latest ongoing trend in website designing is that these days UIUX designs have gained massive popularity and demand in across the globe. UX design is regarded as user experience design whereas UI means user interface designs. UX design is all regarding boosting user satisfaction and designing the complete user experience. On other hand, UI designs are all about choosing the right interface elements like buttons, text fields, drop-down lists, for creating tangible interface that is all easy to use and understand by users. Thus, the ultimate objective of both UI and UX design is to make user’s interaction more perfect and as simple as possible. All these designs look both highly professional as well as stunning that makes your website very easy to navigate for visitors.
  • Mobile Responsive – As per the latest algorithm update from Google it has now become mandatory for all website to be 100% mobile responsive for getting rank on the first page of Google. It is the most vital ranking factor in SEO and thus it is very vital to make your site with full responsive designs as these designs make your website runs smoothly and users to appreciate it. At W3webschool you will be learning all this in a step-by-step process under the guidance of well-experienced website designers. Google prefers responsive websites over others while ranking a website because it helps Google’s algorithm to properly and quickly index those website and in the process, there is a chance of getting rank in the very front page of Google.
  • Use of Latest HTML Version for site building – We, all know that HTML is the most important CSS platform for designing website and the latest version is HTML 5. So here in the course, you will be learning all these things in every detail in a very lucid manner as it is one of the last ongoing trends in website designing and developing services. In this year 2018, there will be a huge demand for website designing services with HTML CSS platforms.
  • Micro-interactions on the Web – Well, basic animations are now quite easy to put on any website these days but recently there is a trend towards more user-focused animations called micro-interactions. It originates from mobile apps generally and has been mobbing their way into the web. Well, this used to work as animated responses to user behaviors so when anyone clicks a button or just hovers to animate a drop-down then micro interaction will respond accordingly in a very realistic way. It appears in form of bouncing effects, changes in 3D/length of the page and lots if unique fading effects for showing and hiding page elements.
  • Diagonals & Slants – This is another latest inclusion in the world of website designing where you can design some pretty stuff with CSS3. You can easily create modern grid layouts to create more unique layouts with diagonals and crooked page sections.

 

So these are some of the latest web designing trends that are going to rule this year 2018. So if you want to make a good career in website designing then you need to learn all these trends and in this regard, W3webschool will help you in every possible way through its web designing course in Kolkata.

Make a Lucrative Career by Learning latest Digital Marketing Trends

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digital marketing

Are you looking forward to making a good career in marketing? Or want to promote your business online by zero down your expenses? Or are you a retired person or a working professional looking forward to making a decent income online? Then you all have landed here in the very right place.  Well, you all must be aware of this fact that we are now living in the age of digitalization where everything in our life we are doing it online. So the internet has been part of our daily life, and thus digital marketing is the latest upcoming marketing and business trend nowadays, and even our central government is encouraging digitalization in the country.

So for making a good career here, you need to learn all the latest digital marketing trends all practically, and for that, a reliable and the most reliable SEO training course can help you. Well, precisely here comes W3webschool your one-stop destination for learning digital marketing from all leading industry professionals where you are taught all the latest trends from the industry as a leading digital marketing training institute in Kolkata. Therefore, let us have a look what are the most recent digital marketing trends in this year 2018 that is going to dominate the SEO Industry in coming days.

 

Latest Digital Marketing 2018 Trends That You Will Learn Here

  • Video Marketing – Videos are the latest and one of the foremost important online marketing trend that is going to rule the web world for coming years. It is because videos always create three times better attention in the minds of your target audience regarding your services or products that you intend to promote or sell. So creating stunning looking and professional, eye-catching videos can often fetch you maximum leads and traffic to your blog. Whiteboard animation business videos are the latest trend going on right now in Video marketing. At W3webschool you will learn various methods of creating such appealing videos and then a way to rank those videos on top of Google SERPs for better lead and traffic generation for your business.
  • Mobile Marketing – Well, as per the recent study various web marketing research firms, today 70% of web traffic globally used to comes from Smartphones and tablets. So, for this reason, Google has been focusing more on its mobile search volume, and thus for that, it has been a mandatory ranking factor to have your site fully mobile responsive for getting ranked in Google.  Now the latest inclusion in this regard is the mobile-first indexing, the latest algorithm update from Google.  Well, here, Google will be indexing all mobile optimized website first. Here, micro-moments will be driven by mobile and mobile-first websites will be pivotal in offering instant information to viewers in Google SERP.
  • Voice Search Optimization – Well, the year 2018 will be going to be the year for voice search rather than traditional text search. Research shows after surveying people from the US that people feel more comfortable in speaking the search term to Google rather typing the hell of that term. And so Google is giving more focuses on voice search from this year where audio podcasting content will get more relevant to Google SERPs. So being a content writer/SEO professional one need to use more common terms in your website content that most people speak during conversation rather using any high-quality English vocabulary that hardly any common man can digest.
  • 2018 To be The Year for Instagram– Among all social media marketing sites, Instagram has emerged as the fast-growing social marketing platform in across the web community. Being a mobile application itself Instagram has been getting maximum mobile traffic with having 500 million daily and 800 million monthly active users. So all these have made Instagram be the hottest place for web marketers across the country to promote their services and products. Here, you can only upload Videos and pictures on Instagram by putting Meta descriptions for each photo and video you upload on Instagram.
  • Facebook Messenger Marketing – Well, another latest inclusion in this regard is Facebook Messenger Marketing. As per a most recent study, it has been shown that Facebook messenger is going to get three times better response rate than emails. And so Facebook messenger has gained such massive popularity among the web crazy audiences. As one of the premier digital marketing training academy in Kolkata, we will be teaching all these steps to our students in our course.

Why Choose W3webschool as Your Digital Marketing Trainer

  • You get all industry endorsed curriculum at w3webschool trained by all veteran industry professionals
  • We have state of the art lab facility for students with a fast broadband connection
  • We offer one to one machine to each of our students for better understanding of the subject
  • We have the best faculty team all are working professionals in the field of digital marketing with having good industry experience
  • Students are given detailed study notes and materials for lifetime access so that one can never forget what they are learning today
  • Well, the best thing that used to differentiate us from the competition is that unlike other academies we give our students opportunity to work on our live projects what we are doing it for our clients
  • Since all students are not equal, so we offer a doubt clearing session to all our students on each subject of digital marketing with a flexible learning opportunity
  • And last nor the least our placement cell take care of placing our students in different companies who are always looking for candidates

So there you have it, if you want to know more regarding our course then you are welcome to visit our website https://www.w3webschool.com/digital-marketing-training/ or simply visit any of our campuses for direct interaction.

Top 15 Core PHP Interview questions and answers for freshers ?

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php interview questions

 

(Image Source Pixbay)

PHP is a common language that helps a fresher candidate to get a job easily. A large number of jobs are available in the software market in PHP, but still, for this, you need some basic knowledge in order to qualify for the minimum technical qualification.

Here are a PHP Interview Questions which will help you to win interview session easily.

1.What is PHP and you tell me Something about PHP?

PHP is a server-side scripting language commonly used for creating dynamic web applications. PHP has their Code frameworks for example like(Laravel, Zend, CodeIgniter, Symphony, CakePHP) and Content Management Systems(WordPress, Drupal, Joomla) and ECommerce Platforms for Creating websites.

2.What is the use of “echo” in php?

It is used to print a data in the webpage, Example: <?php echo ‘Car insurance’; ? >, The following code print the text on the webpage

  1. How to include a file to a php page?

We can include a file using “include() ” or “require()” function with file path as its parameter.

  1. What’s the Main difference between the include() and require() functions?

They both include a specific file but on require the if the file can’t be included, a process will exit with a fatal error but in the same case in include statement may still pass and jump to the next step in the execution.

  1. What’s the Main difference between unset() and unlink()

unset() is used to destroy a variable whereas unlink() is used to destroy a file.

  1. require_once(), require(), include().What is the difference between them?

require() includes and evaluates a specific file, while require_once() does that only if it has not been included before (on the same page). So, require_once() is recommended to use when you want to include a file where you have a lot of functions for example. This way you make sure you don’t include the file more times and you will not get the “function re-declared” error.

 

  1. Differences between GET and POST methods?

We can send 1024 bytes using GET method but POST method can transfer a large amount of data and POST is the secure method than GET method.

  1. How will you declare an array in php?

you can declare an array in php like in this way

var $arr = array(‘Php’, ‘java’, ‘ruby’)

 

  1. How can we retrieve the data in the result set of MySQL using PHP?
  2. mysql_fetch_row
    2. mysql_fetch_array
    3. mysql_fetch_object
    4. mysql_fetch_assoc

10.What is the difference between Session and Cookie?

The main difference between sessions and cookies is that sessions are stored on the server, and cookies are stored on the user’s computers in the text file format. Cookies can’t hold multiple variables while session can hold multiple variables.We can set expiry for a cookie, The session only remains active as long as the browser is open.Users do not have access to the data you stored in Session Since it is stored on the server.Session is mainly used for login/logout purpose while cookies using for user activity tracking

  1. How to set cookies in PHP?

Setcookie(“sample”, “ram”, time()+3600);

  1. How to redirect a page in php?

The following code can be used for it, header(“Location:index.php”);

  1. What is the use of isset() in php?

This function is used to determine if a variable is set and is not NULL

  1. What is the use of “enctype” attribute in an HTML form?

The enctype attribute determines how the form-data should be encoded when submitting it to the server. We need to set enctype as “multipart/form-data” when we are using a form for uploading files

  1. How will you generate random numbers using PHP?

The rand() function in PHP is used for generating a random number. This function can generate numbers within a given range.

 Source : phpinterviewquestions , technologyshouters

What Is Digital Marketing and How to Become a Digital Marketing Expert ?

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digital marketing

Nowadays everything is gradually increasing the world of digital marketing, marketing is a very important theme today, the way we use offline advertising by promoting pamphlets, posters, banners, and so on. Digital marketing is also done The main purpose of digital marketing is to reach more and more people, but with digital marketing, you can reach the global market at a lower cost. Because we have all this on the internet that caters to everyone’s online needs.

What Is Digital Marketing?

In the simple words, marketing on search engines, websites, blogs, social media, email, and TV media is called digital marketing, a way to access your product online through online internet, in which you can find mobile and Digital equipment such as computers can promote your product or brand all over the world Digital marketing is the part of internet marketing from which you can get the most from the internet world. With the boost from faster business marketing, This is what we call digital marketing or online internet marketing.

Types of Digital Marketing?

Today, the use of online digital marketing in the e-commerce business trend is increasing. Your marketing expansion is growing very quickly in online digital marketing in digital marketing, whether it’s nationally or internationally if you start your business in Digital Marketing. So, the following marketing names are very important for boosting your business.

  • Social Media Marketing- Social media marketing refers to the process of getting traffic or attention through social media sites. Social media is a catch-all word for the site itself, which can provide fundamental social functions. For example, Twitter and Facebook is a social site designed to allow people to share small messages or “update” with others.

 

  • Content Marketing-A type of marketing that involves creating and sharing online content (such as video, blogs, and social media posts) that does not explicitly promote a brand, but its purpose is to encourage interest in its products or services.

 

  • Display Advertising – In this type of advertise, we make 10-20 seconds of video, gif image, banner ads, and we highlight our product.

 

  • Search Engine Marketing (SEM) – Search Engine Marketing is a type of internet marketing that allows websites to increase the visitor through advertisements via search engine results, SERP.

 

  • Affiliate Marketing- A marketing system by which an online retailer pays the commissions on the external website for traffic or sales generated from your referrals.

 

  • Email Marketing- Email marketing is a very user-friendly and cost-effective marketing form. It is used extensively throughout the world, allowing the business to come in contact with and directly to their customers. A quality email campaign can generate sales and brand awareness quickly, in simple words, email marketing is a very clear form of marketing and is cost effective if done correctly.

 

  • Mobile Marketing- Mobile marketing is a trending marketing technique that marketers are adopting as a future marketing weapon for their products or services. All those marketing activities that create a bridge between an advertiser and consumer through mobile devices such as smartphones, tablets, PDAs, and connections, are considered as mobile marketing techniques. Currently, more and more people are now using mobile because of the trend of mobile marketing as an SEO strategy.

 

  • Video Marketing – Video Marketing is a new type of internet marketing and advertising in which businesses create short videos about 2-5 minutes of specific topics using content from articles and other text sources. Videos are then uploaded and distributed on various video sharing sites like Youtube, Vimeo etc.

 

W3webschool  teach Job oriented  Advanced Digital Marketing training in Kolkata also Online Digital Marketing training in India with 99% practical class So what are you waiting for? Get started becoming a digital marketing expert today. Now.