17 Most Demanding Types of Marketing Strategies to Win in 2024
Striving to find the most suitable marketing strategies to win the digital game in 2024? You are not alone here! Several businesses are facing the same issue. The digital landscape is highly competitive, and implementing one wrong strategy can lead you to waste your business budget and valuable time. It isn’t enjoyable to see the results are not reaching the goals.
Stop worrying! I have a solution for you. Knowing these most popular marketing strategies can boost your sales and business growth in this blog post. I will shed some light on the 17 best types of marketing strategies you can use effectively to thrive in the industry. Such types of marketing strategies allow you to reach your potential customers, boost sales, and expand your business.
Continue your reading journey to find the best strategies to win the marketing game in 2024!
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Table of Contents
What Do You Mean By Different Types of Marketing Strategies?
Marketing is the most effective way to bring an innovative & original idea, service, or product to audiences or targeted customers. Marketing strategies are sequential actions or steps businesses take to boost sales & conversion rates and expand a business.
The types of marketing strategies are the practices businesses use to promote their services and products. Each approach focuses on diverse practices to reach and capture potential customers. Many strategies use digital and AI-powered tools, while some depend upon face-to-face interactions.
Shining examples of different types of marketing strategies include email marketing, social media marketing, search engine optimization, eCommerce marketing, affiliate marketing, and more!
Why do Types of Marketing Strategies Matter?
Types of marketing strategies matter the most as they help your business reach new clients and connect with potential customers. Using the right marketing strategies can lead you to experience several positive results, and these are demonstrated below:
Builds better customer relationships: Various types of marketing strategies allow you to capture potential individuals. Your business can target particular segments that are highly interested in your specific offerings.
Enhance brand awareness: If you are considering using one popular marketing strategy in your business, this will let other people know about your brand and allow your business to stay on top of the business curve.
Reach the most suitable audiences: A stunning marketing strategy is highly effective in capturing the attention of all target audience segments.
Boost the sales rates: The most effective marketing strategies can help you generate more profit and sales. Robust marketing captures audiences who want to purchase services or products.
Maximized ROI: Picking the trending marketing strategies guarantees you get the most from your marketing efforts. This leads to more business success with fewer monetary efforts and a smaller budget.
Helps to stay on the marketing curve: If you use the various types of marketing strategies, you will stay on top of the marketing curve. Your business can adjust to the latest trends and practices of the market and maintain your boundaries.
Better Customer Understanding: Once you understand your target clients and their behaviors, needs, preferences, and habits, you can develop marketing strategies based on these. These serve as the strategies that guide your marketing promotions over social media.
5 Major Aspects of Various Types of Marketing Strategies
However, the aspects might vary depending on various things, but the five major elements include:
- You pick your most suitable or potential audiences by analyzing the market thoroughly.
- Decide your USP (Unique Selling Propositions) first and then proceed to build and use various types of marketing strategies.
- Build your own market positioning, product differentiation, and pricing.
- Then, set the most accurate business budget for your chosen marketing strategy.
- Apply your selected strategy and monitor regularly to modify your business plan.
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17 Types of Marketing Strategies for Business Success
One significant complexity that businesses and marketers are facing is staying updated with the latest industry trends and client demands. Creating effective types of marketing strategies needs enough time, market experience, and the most suitable resources.
I have curated a list of 17 types of marketing strategies to motivate target audiences, and those cover the following;
1. Search Engine Optimization (SEO)
SEO or search engine optimization helps your brand’s website appear on top of the search results on search engines such as Google, Yahoo, and Bing. It is used as the most effective type of marketing strategy or practice. If you want to make your web content gain popularity, acceptance, and accessibility to potential web users, you must apply your SEO marketing strategy accordingly.
It would help if you started your making journey with thorough keyword research while implementing an effective SEO strategy. SEO strategies are centred around specific keywords, niches, and industry specializations like Technical SEO, Local SEO, and e-commerce SEO. By taking this particular marketing approach, you can use more AI-powered SEO tools to cater to the search intent of targeted customers.
2. Social Media Marketing
Social media marketing is a type of marketing strategy that offers users the most relevant and valuable content so that they can share it all over digital media platforms such as Twitter, Threads, YouTube, Instagram, Facebook, and Twitter.
Contents that are specially customized for different social media platforms boost brand engagement, improve lead generation and website traffic & promote the business.
This type of marketing strategy also affects the SEO. Search engine ranking does not rely heavily on SEO; it’s just a ranking factor that boosts SEO performance. The content shared via social media platforms can help improve the overall SEO score through valuable content distribution, higher lead generation, and search term ranking.
3. Email Marketing
A study has highlighted that most marketers are using email marketing as their marketing channel for higher lead generation and conversion rates. Email marketing is the game-changer for lead nurture and conversion to generate higher revenues.
You must have mentioned clearly and converted call-to-actions (CTAs) to help customers sign up. Making a list of segmented customers to send emails is another type of email marketing strategy. You can also automate your emails or newsletters by setting up automated email workflows to create highly engaging connections with subscribers. These emails alert targeted clients about the sales, coupon codes, and discounts offering information about the services or products.
Email marketing is highly beneficial due to email campaigns as they reach potential customers, drive website traffic, and boost conversions.
4. PPC Advertising
PPC advertising is the type of marketing strategy used to promote your brand across digital media, and when someone clicks on your advertisement, you only pay for it. PPC advertising is the game changer as it targets potential audiences, captures their attention, generates leads, and monitors and measures the overall performance of your paid marketing.
PPC or pay-per-click advertisements are referred to as the ones displayed on Google. If you want to get higher outcomes from your social media pay-per-click ad campaign, you must focus on the right KPIs (Key performance indicators), appealing videos or images, and setting a suitable and trackable business goal.
PPC advertising is very profitable as it enables a business to target specific segments and keywords. Social media platforms such as Google ads and Facebook ads provide stunning audience targeting options to reach and capture potential audiences and boost your ROI.
5. Affiliate Marketing
This is the type of marketing strategy in which you partner with an affiliate marketer to promote the services and products you offer. They receive a commission whenever audiences make a purchase by clicking on the links from your affiliate partner’s page and redirecting to your website. Those links are called affiliate links, which allow partners to get a specific amount of performance-based commission.
This type of marketing strategy is very crucial as it enables your business to use the trust and audience of other people to drive sales and more conversions. Platforms such as eBay, Amazon, and Fiverr make affiliate marketing easy to manage. It is commonly known as a paid partnership in which other partners promote your products or services.
Affiliate partnership programs are booming nowadays and have witnessed an 81% growth as advertisers are taking part in such types of marketing strategies.
6. Content Marketing
Content marketing strategy is referred to as the one in which businesses make and distribute relevant and high-quality content to catch the attention of potential customers. Some trending content marketing strategies include video marketing, content writing, blogging, podcast marketing, and infographics.
If you create valuable as well as shareable content, there is a higher chance of reach and enhanced audience engagement. It can create higher business opportunities to engage with your target audience and generate brand awareness.
You can drive your website traffic and generate more leads with informative and shareable content marketing strategies such as podcasts, videos, infographics, blogs, and articles. High-quality content and expertise can build your brand’s authority by increasing the trust and credibility of potential customers.
7. Influencer Marketing
This type of marketing strategy leverages famous personalities or people who are active online to promote your specific services or products. According to famous marketers, people are attracted to stories and relations if they seem trustworthy and reliable. This paves the foundation of influencer marketing.
Real-world people are used in this type of marketing strategy as the brand advocates to promote the exclusive offerings. This marketing strategy uses celebrities or high-profile people to promote products or services as a significant part of the marketing activities. Usually, it is used in business-to-customer, especially in e-commerce businesses.
The primary step is to find influencers that resonate with your specific products and services and fit accurately with your unique brand values. Influencer marketing is all about spreading your brand message to audiences that resonate with your brand to increase the chances of conversion. I am highlighting the fact that the global influencer marketing value went up by $21.1 billion in 2023, which is way more than 2019.
8. Video Marketing
In video marketing strategy, you can use engaging video content to promote your exclusive services or products. These videos are shared as a robust marketing strategy over different channels and formats to reach, capture, and engage a large number of audiences. As video is a viral medium in audiences, that’s why businesses nowadays leverage video marketing as an effective one.
People highlighted one central fact: they would rather watch a video than read thoroughly about something. You must offer step-by-step video tutorials to provide more value to your brand. One major thing you need to keep in mind is the place where you want to share your brand messages to gain higher visibility, reach, and customer engagement.
YouTube is the world’s largest search engine, where you can share your videos as an effective medium of marketing to increase online visibility and audience engagement.
9. Event Marketing
This type of marketing strategy involves activities like taking part in or hosting an event to promote a brand’s offerings, such as services or products. Event marketing strategy involves different types of events like online conferences, webinars, product launches, product demos, live streaming, and trade events. Such events leverage brands to engage directly with potential customers.
Event marketing strategies are aimed at community engagement, and those are done entirely through online platforms. If your potential clients are supporting local businesses hugely, then you must sponsor a local event, such as contests, to encourage audiences to shop from local shops.
This specific type of marketing strategy helps businesses form trustworthy relationships with clients, generate leads, and enhance brand identity. It also gives you the opportunity to maintain a stable network with other brands. You only need effective marketing planning and a targeted audience to place this type of marketing strategy into place.
10. AI Marketing
AI or Artificial Intelligence is widely used by marketers nowadays and is transforming the marketing landscape rapidly. AI marketing strategies give you advantages like effective personalization through understanding the behaviours of customers, accurate suggestions, robust decision-making, improved customer service, immediate content generation, and precise demand forecasting.
Some famous instances of AI used in marketing nowadays are Targeted advertising, AI chatbots, Personalized products or service suggestions, and more. AI is considered an essential aspect of modern digital marketing, and you can’t even deny it!
AI-powered tools help businesses or marketers incorporate attention-grabbing blog posts or video content, which can create buzz on social media platforms and capture more potential audiences. You need to be extra careful while making robust marketing content with the help of AI tools and check whether it resonates with your brand values or offerings.
11. Earned Media & PR Marketing
This is the type of marketing that can assist you in forming your brand awareness and brand reputation across the media. Effective public relationships are proven to be the most beneficial factor in building trust and reliability among the business and audiences. The primary aim of public relations is to get a higher position for the brand in a specific industry or market. This will lead to enhanced brand awareness and reputation.
Once you have launched your website or brand, now you should spread the brand message. Receiving more positive feedback from the media can create buzz around the brand and grab the attention of the vast masses. The forms of marketing strategies include radio, newspaper, TV, and podcasts.
Usually, the press and media offer you organic publicity and popularity, but if you invest in paid media, you can see visible ROI growth. Earned media & PR marketing uses third-party validation to boost the awareness and reputation of the brand.
12. eCommerce Marketing
Digital marketers are using e-commerce marketing strategies by entirely using different social media platforms, search engines, and email campaigns to grab the attention of targeted visitors. This leads visitors to shop online, improving brand awareness. It also helps online businesses boost their sales rates.
The primary aim of this type of marketing strategy is to capture more visitors to the brand and convert them into potential buyers or clients. SEO helps your business rank higher in search engines and grab the attention of viewers. If you want to boost your business revenue in this competitive field of marketing, then e-commerce marketing strategies are your saviour!
Social media marketing, search engine marketing, content marketing, affiliate marketing, influencer marketing, and email marketing come under the broad umbrella term “e-commerce marketing”. For better results, you must keep in mind some facts, including creating a loyalty program, using personalization, prioritizing user-generated content, and more!
13. Seasonal Marketing
Seasonal marketing strategy is another major type of marketing strategy that involves developing a robust marketing strategy, sales, promotion, reach, lead generation, and other marketing activities at a specific time or season of the year.
Several businesses base their marketing ad campaigns on different seasons. For example, a vast number of retailers offer special holiday deals, summer sales, limited-time deals, or end-of-season sales on their services or products. The online fashion and e-commerce store Myntra offers EROS (end-of-reason sales) and ESOS ( end-of-season sales) on special occasions to boost customer engagement with the brand and enhance conversion.
Such marketing campaigns try to benefit from those festivals and holidays to promote their offerings for maximized sales. This marketing strategy helps businesses or brands to engage with customers by aligning the brand promotions on time. It also enables businesses to do experiments with appealing ideas that match the latest trends and marketing practices.
14. Referral Marketing
Referral marketing strategies are the sub-types of social media marketing strategies, and the type of interactions you have with your loyal customers paves the foundation stone for such a strategy. Referral marketing gains popularity because of the trust and loyal relationships a person has with another.
For example, you just saw an ad on Facebook about a brand offering exclusive skincare products. Do you buy that? But your friend refers you to the same skincare brand. Which one works best for you? Refer to your friend or the ad on the website! For me, it’s always my friend’s suggestion or referral, as the trust factor is always there.
Referral marketing is the most cost-effective way to reach and capture new clients, as they trust referrals from people they know well. This helps brands to build transparent and trustworthy customer relationships. Happy clients share their feedback and good experiences with their family members & friends, appealing to more leads into the business.
15. Retargeting
Retargeting is a popular digital marketing strategy crafted to engage targeted clients who have an interest in your brand offering once but have yet to convert. The two types of retargeting strategies are list-based retargeting and pixel-based retargeting. The main purpose of such types of marketing strategies is to drive conversions, distribute brand awareness, enhance customer lifetime value, launch new products, and more!
This marketing leverages cookies to track those visitors and display them the ads that remind them about the products they left on the cart. This strategy helps businesses retarget their previous customers and boost them to complete their shopping. The conversion rates are increased due to customers who have already shown interest in the brand previously.
The retargeting ads provide incentives such as free shipping on orders, time-limited deals, and special coupons to encourage consumers to come back and reduce cart abandonment.
16. Landing Pages
If you are into inbound marketing, then landing pages are the heart and soul of your business to generate relevant traffic and leads. You must recognize this underrated marketing strategy while gaining conversions instantly.
For effective inbound marketing, you have to set the landing pages first to capture the attention of visitors. Then, you have to target specific audiences during the creation of landing pages and promote the campaigns for higher website traffic.
Landing pages are the best place to provide your offerings the space to stay and grab the attention of your target segment. Also, demographic information on potential customers is collected through this landing page. A few added features of landing pages include a headline, keywords, copy, navigation, social sharing links/buttons, images, and lead conversion form.
If you have a landing page, you will have the opportunity to promote and sell your offerings to a large number of potential audiences.
17. Marketing Automation
Last but not least, a marketing automation strategy leverages software or tools to automate marketing activities. Marketing automation involves automated tasks of social media posting, email marketing, and ad campaigns, where marketers automate and schedule repetitive tasks.
Message scheduling, audience segmentation, performance tracking, and more can be done through different popular marketing automation tools. Brands can capture and nurture leads with the help of automated workflows, navigating them to brand awareness and the purchase stage.
It boosts customer retention and engagement by delivering relevant and on-time interactions. In addition to that, this enables digital marketers to rely more on creative activities while managing converting campaigns.
Wrapping up,
In this blog post, I have elaborated on 17 demanding types of marketing strategies in this modern marketing world. I am hoping that you enjoyed the article and that your queries were answered here.
As you develop major marketing objectives to boost your business, do not forget about the KPIs to hit and various popular marketing strategies you can apply to achieve them. In the end, adopting a steady revenue source is all that marketers want while investing in different types of marketing strategies.
Stay updated with the demanding marketing trends, have faith in your business metrics, and always try to modify your marketing strategies accordingly.