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Are You an Aspiring Digital Marketer? Know the Scope of Digital Marketing in 2020 in India and All-Over the World

If you are an aspiring digital marketer, that’s great. You have come to the right place without any doubt. Marketing tactics have evolved at a very fast pace in the last decade. From the era of traditional marketing to the era of digital marketing, the marketing industry evolved a lot. Nowadays, you can see digital marketing everywhere. So if you are an aspiring digital marketer, you should know about the scope of digital marketing in 2020 India and all over the world.

Scope of Digital Marketing in India

Within 2020, Digital Marketing Industry is going to cross INR 255 Billion, according to a survey. India is one of the largest growing markets in the world. The scope of Digital Marketers is now increasing day by day. There is a lot to know about the Digital Marketing industry in India. So why don’t we check out a few stats?

Digital Marketing Stats

  • Do you know India’s Digital Marketing industry is growing at 33.5%?
  • Annually, Digital Advertising is growing at a rate of 14%.
  • Do you know where the largest portion of digital advertisement is spent? It’s the search and display ads.
  • According to a report, there will be 830 million internet users in India by 2021.
  • The number of internet users in India is growing at 38%.
  • The Digital Marketing industry is growing at around 14% annually.
  • 220 million users are using digital services directly through their smartphones.
  • The new generation users tend to check out their smartphone every 9.6 minutes on an average.

scope of digital marketing

Why everyone is tilting towards Digital Marketing?

No doubt, there are numerous advanced marketing technologies available nowadays. Apart from that, these days, people mostly use their smartphone or computer to know more about the product before purchasing. If you can target those audiences with your eye-catching advertisement, the conversion rate will be very high for sure.

Besides that, there are also many reasons for leaning towards Digital Marketing. Such as targeting. Can you sharply target your audience in traditional marketing? Definitely not! However, with Digital Marketing, you can target your audience based on their age, location, interest, gender, and much more. It definitely makes the conversion rate higher which is great for your business.

If you are already in the traditional marketing industry, you know how much cost an advertisement takes. Now if you look into a Digital ad, it is 61% less expensive than a traditional ad. Moral of the story? Low investment and high return!

Careers in Digital Marketing

After all, you have to choose your role in the huge Digital Marketing industry. There are many of them. No worry, I’m going to describe them briefly.

Digital Marketing Executive:

A digital marketing executive basically manages the online existence of the brand. They publish and manage online campaigns of the respective brand.

Digital Marketing Strategist:

Digital Marketing Strategist recognizes all the goals, needs, and challenges and creates the strategy to execute the digital marketing plan of the respective brand.

SEO Analyst:

SEO Analyst basically decides how the SEO will be implemented on the brand’s website. If you want to be a professional SEO analyst check out our advanced online SEO course.

Social Media Manager:

Social Media Manager is the administrator of the brand’s all types of social media marketing and advertisements.

Google AdWords Specialist:

A Google AdWords Specialist runs all the PPC advertising campaigns on multiple Google platforms. Moreover, he does keyword research to find out the most optimized keywords for the brand.


There are a lot of opportunities there in the Digital Marketing industry. After all, it’s a billion-dollar industry worldwide. If you are really a marketing enthusiast and trying to get into this industry then check out our Digital Marketing course. Additionally, you can buy our course online and do it online while sitting on your chair. Book a demo class and dive into the world of Digital Marketing. We wish you all the best for your career with Digital Marketing!

Content Creator at W3WebSchool | This is Aritra Patra, a Digital Marketer, blogger, content writer, gadget reviewer, social media manager, editorial manager, and tech enthusiast. Along with technology, he writes about many other topics as well. Aritra is a very cordial person who loves perceiving knowledge that isn't in books.