First, where promotions were made through TV, hoardings, then the biggest platform of promotion has now become the Internet. In this case, everyone needs expert promoting products on the Internet. If you also have an understanding of marketing and prefer to spend time on the computer, then you can become an SEO Expert and work part-time in this field.
From the early days of the Serge engine, the SEO industry is constantly climbing the stairs of progress. You hardly believe that it is an industry of more than $ 65 billion today and millions of young people are taking it as the best choice for careers. Everyone has acknowledged that after the print, the days of the television are also loaded and it is a period of digital journalism and advertising, in which the SEO has a big role. Intervening in exchange for internet and smartphones is the need for SEO professionals. Today, from the career prospects to training, all important things are being explained here-
Who can become expert?
- There is no need for a special background to be a Search Engine Optimization Expert.
- Plane graduate students can easily get the entry in this field if they wish.
- For those graduates who have a marketing understanding or who have done MBA, it is easier to work with them.
Iconic Knowledge Workers are SEO Professionals
SEO Professionals are being called iconic knowledge workers these days because they have the biggest role in generating hits for a product, advertisement, or news.
90% of companies have ambitious SEO planning
According to a recent research, due to the increased reach and impact of digital visualization, more than 90% of companies plan to increase their SEO budget or at least keep it at the current level, so that they can increase the power of digital advertising And gain access.
This industry will be worth $ 79 billion in 2020
In a study conducted by Borrel Associates, this industry was only $ 65 billion in 2016. It has grown three times as compared to 2008. In 2018, this industry will be $ 72 billion and in 2020 it will be 79 billion dollars.
Roles and Responsibilities of SEO Professionals
- Site auditing
- Competitor Analysis
- Keyword research
- On page Optimization
- Off-page Optimization (Link building activities)
- Local listings on Search Engines
- Reports management.
How Does Search Engine work?
The Search Engine does much harder than publisher. It checks the contents of the publisher without any discrimination and gives it ranking. Search Engines performs many activities for SERP.
Crawling: Fetching (Website) / Website Content (Posts and Pages) is called “Crawling”. This is called software crawler or spider (Googlebot, In Case Of Google).
Indexing: The process of creating and indexing all Web pages and posts in the database is called “Indexing”. Such words and expressions are used in Indexing, so that content can be defined in Perfect Way.
Processing: When a user requests a particular keyword (SEO Tutorial) in the search engine, Search Engine searches in its database, this process is called “processing”.
Relevancy Calculation: There is a String in Page that Calculates Page Views, and displays its Relevancy Search Engines.
Results Display: This is the Last Step of Search Engine Activities. In this, the Best Result of Searchable Keywords is shown. This Result Page is called SERP (Search Engine Result Page). This is the process of displaying results in a browser.
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