The best SEO tools to win organic traffic in 2023

1. Ahrefs

Ahrefs is a popular SEO tool that provides a comprehensive suite of features to improve your website’s visibility in search engine results. Its site explorer tool allows you to analyze your website’s backlink profile, identify broken links, and track your competitor’s backlinks. It also offers a keyword explorer tool that allows you to find high-volume keywords, analyze their difficulty, and identify content gaps.

2. SEMrush

SEMrush is an all-in-one digital marketing tool that offers a variety of features for keyword research, competitor analysis, and website optimization. Its keyword research tool provides detailed information about keyword volume, competition, and trends. Its site audit tool allows you to identify and fix technical SEO issues that might be holding your website back.

3. Google Search Console

Google Search Console is a free tool offered by Google that allows website owners to monitor and maintain their website’s presence in search engine results. Its search analytics feature provides insights into your website’s search performance, including click-through rates, impressions, and average positions. It also offers a variety of tools to help you identify and fix technical SEO issues.

4. Yoast SEO

Yoast SEO is a popular WordPress plugin that offers a variety of features to optimize your website’s content for search engines. Its content analysis tool provides recommendations for improving your content’s readability, keyword density, and meta descriptions. It also offers a variety of technical SEO features, including XML sitemap generation and canonical URL management.

5. Moz

Moz is an SEO tool that offers a variety of features for keyword research, link building, and website optimization. Its keyword explorer tool provides detailed information about keyword volume, competition, and opportunity. Its link explorer tool allows you to analyze your website’s backlink profile and identify new link building opportunities. It also offers a variety of technical SEO features, including website crawling and site optimization recommendations.

6. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a website crawling tool that allows you to analyze your website’s structure, identify technical SEO issues, and optimize your content for search engines. Its crawl analysis tool provides detailed information about your website’s structure, including internal links, redirects, and duplicate content. It also offers a variety of technical SEO features, including metadata analysis and robots.txt analysis.

7. Ubersuggest

Ubersuggest is an SEO tool that provides keyword research and content optimization features. Its keyword research tool allows you to find new keywords, analyze their competition, and identify related keywords. Its content analyzer tool provides recommendations for improving your content’s SEO, including keyword usage, internal linking, and meta descriptions.

8. Google Analytics

Google Analytics is a free web analytics tool that allows you to track your website’s traffic and analyze user behavior. Its data can help you understand your audience’s demographics, interests, and engagement on your website. You can also use it to track your website’s performance, including bounce rate, time on page, and conversion rate.

9. Google PageSpeed Insights

Google PageSpeed Insights is a tool that analyzes your website’s speed and provides recommendations for improving its performance. It gives you a score out of 100 for both desktop and mobile performance and provides insights into areas where you can make improvements, such as image optimization, minification, and caching.

10. Serpstat

Serpstat is an all-in-one SEO tool that provides features for keyword research, competitor analysis, and website optimization. Its keyword research tool allows you to find new keywords, analyze their difficulty, and identify related keywords. Its site audit tool provides insights into technical SEO issues, including broken links, missing meta descriptions, and duplicate content.

11. SpyFu

SpyFu is an SEO tool that provides features for keyword research, competitor analysis, and ad tracking. Its keyword research tool provides insights into keyword volume, competition, and ad history. Its competitor analysis tool allows you to track your competitors’ organic and paid search strategies and identify new opportunities.

12. Majestic

Majestic is an SEO tool that specializes in backlink analysis. Its site explorer tool allows you to analyze your website’s backlink profile and identify new link building opportunities. It also provides insights into your competitor’s backlink profile and allows you to track the progress of your link building campaigns.

13. Moz Local

Moz Local is a tool that helps you manage your business listings across multiple directories and platforms. Its tool allows you to manage your listings, update your information, and ensure that your business information is consistent across all platforms. This can help improve your website’s visibility in local search results.

14. AnswerThePublic

AnswerThePublic is a tool that allows you to find long-tail keywords and content ideas. Its tool scrapes search engine data to provide insights into the questions and topics that people are searching for. This can help you create content that answers your audience’s questions and drives more organic traffic to your website.

15. Google Trends

Google Trends is a tool that allows you to analyze search trends over time. Its data can help you understand the popularity of specific keywords and topics, and identify new opportunities for content creation. You can also use it to compare the popularity of different keywords and track seasonal trends.