Page Speed: Page speed is a measurement of how fast the content on your page loads.
Let me start with a hypothetical example. Just think you are visiting a website and the website is loading very slowly. Suppose it took almost 10 seconds or even more. Would you ever visit the website again? Definitely not. Moreover, you won’t even recommend anyone to visit the website. That’s why website performance or you can call it website loading time matters. In 2020, your website’s page speed is even a Google ranking factor. So don’t just ignore it. We are going to share all the important tips with you to boost up your website’s performance within a few minutes. Let’s get started!
Gzip is must
Gzip compression is a software that is used to reduce the size of your website’s HTML, CSS, and JavaScript files. Numerous web-hosting providers provide Gzip and enable it on your website by default. But how would you know if your website is Gzip enabled or not? You can easily check out if your website is Gzip enabled or not with this free tool. However, never ever use Gzip on media files. We will discuss media compression in a bit. Keep reading!
JavaScripts in Footer
Try to keep all the JavaScripts including the Google Analytics JavaScript code in the footer section of your website. Users will see the header section first. Therefore, even if the footer takes time to load the JavaScripts it won’t affect that much.
Minify CSS, JavaScript, and HTML
Your site speed will definitely improve a lot if you minify all the codes including HTML, CSS, and JavaScript. What does that even mean? Well, when a developer or designer writes codes, he/she makes it properly distinguishable so that it can be edited in the future if needed. When you minify the codes, all the commas, unnecessary spaces, and characters will be gone. Moreover, it’s really easy to minify codes. Just go to this site, and copy-paste your code and it will generate the minified code. Additionally, try to remove all the unnecessary JavaScripts. Till now, your website became way faster than it was. Let’s improve it more!
Diminish Redirects
If you have a lot of redirects on your website, the visitors will face more waiting time because of all the request-response time. Except for 301 and 302 redirects, try not to implement unnecessary redirects.
Optimize Media/Images Files
If your website is on WordPress you can easily compress your media files with plugins. There are numerous plugins available. However, if you want to manually do that, you can compress your photo using Photoshop and video using any Video Encoder.
Pro Tip: If your site is hosted on a shared-hosting, try to add fewer videos and images.
Use CDN and Browser Caching
Your website’s performance will improve remarkably once you start using a Content Delivery Network or CDN. A CDN company has numerous servers across the whole world. When you implement a CDN on your site, it basically crawls your static contents and stores them in the extended network of servers around the world. Whenever a visitor visits your site, the CDN will load the compressed static content from the nearest server of the visitor. Therefore, your site will open a lot faster than it was.
Leveraging browser cache is another way to speed up your site loading speed. Properly set up browser caching to allow a browser to store a few static contents in its cache memory.
Remove render-blocking JavaScript
Browsers have to build a DOM tree by parsing HTML before they can render a page. If your browser encounters a script during this process, it has to stop and execute it before it can continue.
Google suggests avoiding and minimizing the use of blocking JavaScript.
Leverage browser caching
Improve server response time
- Check Your Hosting. Time spent waiting for your server to respond adds to your final page load times.
- Choose Your Web Server Carefully.
- Optimize Your Web Servers.
- Reduce Bloat.
- Optimize Your Database.
Conclusion
If you have followed all these steps, your website is already way faster than it was. Optimizing the way we described above won’t take that much time. Always remember, the faster your website is, the more conversions you get. To know more about SEO check out our comprehensive course and book a demo class now.
Aritra Patra
Content Creator at W3WebSchool | This is Aritra Patra, a Digital Marketer, blogger, content writer, gadget reviewer, social media manager, editorial manager, and tech enthusiast. Along with technology, he writes about many other topics as well. Aritra is a very cordial person who loves perceiving knowledge that isn't in books.