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15+ Top IG Tools to Grow Your Instagram Account (Free & Paid)

Last updated: January 2026 | Updated for 2026 Tools Trends

IG Tools

Are you aiming to boost your Instagram account in 2026? If you use the right IG tools, you can spot the difference. These IG tools allow you to manage your Instagram posts, monitor followers in real-time, and boost overall engagement.

Have you ever wondered why a huge number of Instagram accounts or content creators on Instagram are integrating IG tools? The answer is simple. They help you boost your account’s reach and engagement. Your Instagram account ranking can also be enhanced with the integration of these popular IG tools. 

In this blog post, I have shed light on popular IG tools that have higher functionality in capturing potential audiences and growing your Instagram account. From creating content to scheduling posts, these IG tools are specially developed for Instagram success.

Let’s find out the best IG tools for 2026!

Table of Contents

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Why Use IG Tools?

Managing an Instagram account is quite challenging, but if you understand the basics, then the show is yours! If you succeed in managing your Instagram account with the help of some popular IG tools, then you might notice some major benefits. ‘

I have discussed some major perks of using IG tools to boost Instagram accounts in 2026 below. 

Here we go. 

  • Content Optimization: IG tools help you spot the right time to publish and generate highly engaging content. They highlight the types of content that your potential audience loves to engage with. 
  • Growth Tracking: With the assistance of various Instagram tools, you can track the real-time growth of your account’s followers, comments, and likes. 
  • Hashtag Research: Including hashtags in your postings boosts their exposure. IG tools help you identify relevant and trending hashtags to boost the visibility of your posts and get a higher number of followers. 
  • Influencer Identification: You may identify influencers in your niche by utilizing popular IG tools. This makes it easier to work with influencers, and connect with new followers.
  • Competitor Analysis: You can also check the performance of your competitors with the help of IG tools. You can track what strategies and practices they are using to grow their Instagram account and apply them to boost your own.
  • Trends in Engagement: They allow you to see the patterns of user interaction with your exclusive content. You can also improve overall engagement.

List of 15+ Top IG Tools

The IG tools below allow you to grow your Instagram account with new followers and better performance reports.

They are capable of tracking real-time analytics of your account, racing new audiences, and scheduling posts. You can see better growth in your Instagram account with the proper integration of such popular IG tools

Tool NameFree VersionBest ForWhy Use It?PricingRating
HootsuiteTrialInstagram schedulingPlan, publish & analyze IG contentFrom $99/month⭐ 4.3/5
ContentStudioTrialContent planningAutomated Instagram publishingFrom $25/month⭐ 4.6/5
CanvaYesPost & reel designsEasy IG creatives for beginnersFree / Pro⭐ 4.8/5
Vimeo CreateTrialVideo adsProfessional IG videos quicklyPaid plans⭐ 4.4/5
Sprout SocialNoAnalytics & engagementDeep Instagram performance insightsFrom $249/month⭐ 4.7/5
IconosquareTrialIG analyticsTrack growth & engagement metricsPaid plans⭐ 4.6/5
Meta Ads ManagerYesInstagram adsRun & optimize paid campaignsAd spend based⭐ 4.5/5
AdEspressoNoAd optimizationA/B test Instagram ads easilyFrom $49/month⭐ 4.4/5
MojoYesReels & storiesAnimated IG stories & reelsFree / Paid⭐ 4.5/5
Adobe ExpressYesCreative designBrand-ready IG visualsFree / Premium⭐ 4.6/5
PrequelYesPhoto effectsAesthetic IG filters & editsFree / Paid⭐ 4.4/5
MilkshakeYesBio linksCreate IG bio landing pagesFree / Pro⭐ 4.5/5
Adobe Premiere RushTrialVideo editingProfessional reels editingPaid plans⭐ 4.6/5
Planable AITrialContent approvalTeam collaboration for IG postsFrom $11/month⭐ 4.6/5
CrowdfireTrialGrowth & schedulingAudience insights & publishingPaid plans⭐ 4.3/5
LaterYesVisual schedulingDrag-drop Instagram plannerFree / Paid⭐ 4.7/5
All HashtagYesHashtag researchFind trending IG hashtagsFree⭐ 4.2/5
BufferYesSchedulingSimple IG content publishingFree / Paid⭐ 4.5/5
KeyholeNoHashtag analyticsTrack hashtag performancePaid plans⭐ 4.4/5

Quick Summary:

  • Best for beginners: Canva, Mojo, Milkshake
  • Best for content scheduling: Later, Buffer, Hootsuite
  • Best for analytics & growth: Iconosquare, Keyhole, Sprout Social
  • Best for ads & performance: Meta Ads Manager, AdEspresso

1. Hootsuite

Hootsuite is the most significant one among various IG tools that help you in streamlined team management. It helps your Instagram account to advance schedule your posts. Your posts are automatically posted or notified before posting.

Exclusive features

  • Social Inbox
  • Best time to post Insights
  • Time Slot recommendations
  • Monitor hashtags
  • Hashtag generator
  • Social listing tools
  • Auto-responding
  • Inbox analytics
  • Scheduling
  • Advertising
  • Collaboration
  • Streams
  • Content creation

2. Content Studio

The content studio is another major IG tool after HootSuite that is quite popular among Instagram users to deal with their unique content offering. 

This tool is widely used as a significant social media tool that assists businesses or brands in creating and sharing content, handling social media engagement and more. 

Exclusive features

  • AI captions
  • Social media analytics
  • Social media calendar
  • Workspaces
  • RSS reader
  • Bulk scheduling
  • Content discovery
  • Media library
  • Multiple platforms integration
  • Social Inbox
  • Multiple publishing queues
  • ContenStudio’s Composer

3. Canva

Canva is a great design tool that provides the best video and image optimization features for making your Instagram visually appealing. You are allowed to change the images, fonts and colours of your content that best fit your niche. 

Exclusive features

  • Template Variety
  • Collaboration tools
  • Brand book 
  • Image alt text support
  • Drag and drop editor
  • Stunning charts
  • Share the design with a click 
  • Thumbnail maker
  • Design Customization
  • 3M+ Stock images support
  • Copyright-cleared music
  • 1000+ Free Templates
  • Video editing 
  • Design printing and delivery

4. Vimeo Create

Vimeo is another great IG tool that helps your Instagram account grow rapidly through video editing. With the help of this tool, you can add text, music, and logos to your video content. 

Exclusive features

  • Pre-built templates
  • Simple logo and text integration
  • High-resolution video export feature
  • Directly share to Instagram option
  • Auto closed captioning
  • Brand kit
  • Teleprompter
  • Text-based video editing
  • AI script generator
  • Reminder emails
  • Live chat and polls
  • Live broadcast hosting

5. Sprout Social

A complete tool for handling social media accounts is Sprout Social. It helps you with daily tasks such as post-scheduling, audience engagement, and real-time performance analysis.

The rich analytics features of this tool provide an understanding of your Instagram account growth. 

Exclusive features

  • Scheduling tools
  • Social Inbox
  • Detailed analytics
  • Sprout AI
  • Engagement tracking
  • Hashtag monitoring 
  • Social content calendar
  • Custom workflows
  • Unlimited social profiles
  • Message tagging 
  • Brand-level engagement reporting
  • AI-assisted suggestions

6. Iconosquare

Iconosquare is one prominent name in the IG tools garage due to its effective channel growth monitoring and performance tracking feature. The dashboard it offers is very simple and clean, making it excellent for new users. 

From calculating engagement rates automatically to calculating the change percentage, Inconosquare does its job perfectly. 

Exclusive features

  • Performance Analytics
  • Scheduling
  • User-intuitive dashboard
  • Automated social media report
  • Collaboration
  • Competitor benchmarking
  • Comments tracking
  • Customized feeds
  • Rapid exports

7. Meta Ads Manager

Meta Ads Manager is an exclusive platform powered by Instagram and Facebook. It aims to create and track ads and boosts the growth of your Instagram account.

It allows users or advertisers to target Instagram ad campaigns along with effectively ad run over both of these platforms. 

Exclusive features

  • A/B split testing
  • Access management
  • Ad creative
  • Multiple ads management
  • Audience automation
  • Asset organization
  • Ad preview
  • Offline conversion tracking
  • Ad creation from recommended posts
  • Payment account access

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8. AdEspresso

AdEspresso is a user-intuitive platform that helps in managing ads on Instagram. It boosts the planning, research, and optimization process of your ad campaigns. You can check various ad versions with the help of AdEspresso to check which ones go best for you. 

Exclusive features

  • Campaign Approvals 
  • Reposting dashboards
  • Automatic page post-promotion
  • Automatic Optimization
  • Grid Composer
  • Collaboration Hub
  • Bulk Editing 
  • Rich Media Support
  • Geo-targeting
  • Budget pacing
  • Real-time performance tracking
  • API Access
  • Schedulable reporting tool
  • Automated contacts syncing

9. Mojo

Mojo is one of the most popular tools among various IG tools due to its animated visual creation feature.

It helps to add text effects, templates, and higher-quality animations to your social media content on Instagram to boost your account.

Exclusive features

  • On-brand content creation
  • Access to Animated templates
  • Automated captions addition feature
  • Custom dimensions
  • Background removal feature
  • All format resizing feature
  • Social content creation
  • Royalty-free music, videos and photos
  • Quick share on social media platforms
  • Dedicated customer support

10. Adobe Creative Cloud Express

This is another Adobe solution that performs best in creating robust social media templates with the drag-and-drop builder and easy-to-access interface. This tool allows one to successfully conduct photo editing, such as background removal, resizing and file conversion.

Exclusive features

  • Visual AI tools
  • Video editing tool
  • Extensive template library
  • Templates and resizes
  • Picture restoration
  • Generative fill
  • Ease of access to 25,000+ custom fonts
  • Shared libraries
  • Premium static and video templates
  • Generative AI
  • Brand management
  • Collaboration
  • Save and share template feature

11. Prequel

With powerful IG tools like Prequel, users can easily design visually appealing posts, reels, and stories on Instagram. It offers a huge variety of filters and live effects so you can make visually stunning and original content out of your videos and images. 

Exclusive features

  • Retouch tools
  • AI-integrated filters
  • GIPHY text
  • AI-powered filters
  • Artistic filters
  • Blurring and 3D effects 
  • Daily updates
  • Advanced editing features such as brightness, sharpening, warming and more
  • 800+ effects and filters
  • Advanced editing toolkit
  • 30+ custom fonts

12. Milkshake

Another major one among different popular IG tools, Milkshake, is an easily accessible tool for creating stunning microsites that you can include in your Instagram bio. This helps you get a higher reach in your account and grow rapidly. 

Exclusive features

  • User-friendly interface
  • Multiple sharing options
  • Milkshake branding removal option
  • Instant sharing and publishing
  • Card-based structure
  • Customizable looks
  • Real-time insights and analytics
  • Lightweight site creation 
  • Multiple business linking
  • Access to multiple layouts
  • Custom fonts
  • Fast setup
  • Drag-and-drop page builder
  • Custom designs

13. Adobe Premier Rush

Adobe Premier Rush is a powerful IG tool that helps in cross-device collaboration for the creation and easy sharing of online videos. You are allowed to shoot, edit and share your exclusive videos and reels on Instagram to grow your account.

Exclusive features

  • Picture-in-picture effect creation
  • Colour fixing
  • Audio adjusting
  • Text overlay
  • Title addition
  • Multi-language support
  • Access to the media library
  • Customizable branding
  • Easy drag-and-drop builder
  • Custom motion graphic templates 
  • Adobe Stock integration
  • 100 GB cloud storage
  • Multi-device editing
  • Pre-built templates
  • Speed adjustment feature
  • Motion graphics templates

14. Planable AI

This is one of the best and most powerful collaborative tools that help you in managing your Instagram account and let it grow rapidly. Teams can successfully plan and schedule postings with the help of this social media collaboration tool. 

Exclusive features

  • Auto-generated captions
  • Feed view
  • Grid View
  • List View
  • Calendar view
  • Easy collaboration 
  • Agency Workflows
  • Real-time analytics
  • Marketing calendar support

15. Crowdfire

Another popular social media management tool is Crowdfire, which helps you schedule your posts, monitor analytics, constant curation and follower management. It also allows you to integrate with multiple social media platforms due to its easy, user-intuitive interface. 

Exclusive features

  • Post Scheduling
  • Customer engagement features
  • Calendar management
  • Automated publishing
  • Real-time analytics management
  • Hashtag-recommendations
  • Bulk post support
  • Image recommendation
  • Brand tracking
  • Multiple user support 
  • Report Builder
  • Competitor analysis

16. Later

This is another major user-intuitive social media post-scheduling platform, among other IG tools. It helps you find the trending hashtags and share the user-generated content quickly. 

Exclusive features

  • Visual content calender
  • Instagram feed preview feature
  • User-generated content
  • Personalized insights
  • Optimal posting times
  • Custom link in the bio page
  • AI-powered caption writer
  • Hashtag generator 
  • Custom link in the bio page
  • Saved captions 
  • Auto-publish posts feature

17. All Hashtag

All Hashtags is another powerful tool among popular IG tools that is simply designed to identify the perfect hashtags for your Instagram channel growth. It helps to reach and capture more audiences for higher engagement. 

Exclusive features

  • Hashtag-generator
  • Hashtag analytics
  • Hashtag counter
  • Top Hashtags
  • Real-time hashtag performance analytics
  • Trending hashtag finder

18. Buffer

Buffer, as a powerful tool among other IG tools, allows you to make and share your content on Instagram, highly engage with your audience and conduct real-time data tracking with its simple and easy user interface. 

Exclusive features

  • Analytics 
  • Answers Tab feature
  • Ease of scheduling
  • Multiple profile management 
  • Post scheduling
  • Easy sharing support with browser extensions
  • Team collaboration 
  • Real-time reporting
  • RSS Feed integration
  • Content calendar
  • Custom video thumbnails
  • Hashtag manager

19. Keyhole

Keyhole is a popular social media analytics tool specially created to track trending keywords and hashtags. It offers real-time information related to your Instagram performance and audience engagement. 

Exclusive features

  • Social listening
  • Trend identification feature
  • Quick market research 
  • Monitor competitors
  • Profile analytics
  • Real-time campaign tracking
  • New client discovery
  • Influencer Identification & Influencer View
  • Downloadable Excel data
  • Geo-tagging
  • Real-time Event tracking 
  • Shareable dashboard

How To Choose The Right IG Tools For Growth?

  • Integrations: Choosing IG tools that connect to other social media platforms, like Facebook or YouTube,  must be simple and easy. 
  • Ease of Access: Ask for tools that are easy to access. Identifying what you need quickly will save you time and effort. 
  • User-friendly interface: Pick tools that have a user-friendly design. It is very easy to learn about the features of a user-friendly interface, which allows you to employ the IG tools easily without being confused and frustrated.
  • Features: Always consider the unique features of each tool. If you are planning to make posts, track analytics, or look for hashtags, ensure they assist your goals so you can get the most useful guidance.
  • Client support: Check the level of customer support that is offered by the IG tools
  • Analytics & reporting: Choose tools that provide clear and real-time analytics and reporting. 
  • Collaboration: If you are a member of a team, look for strategies and tools that encourage smooth partnership or collaboration. 
  • Pricing: To find the IG tools that fit your budget, you must compare pricing plans. 
  • Reviews & user feedback: Always check for reviews and feedback from other users to make decisions. This offers you an idea about the strengths and flaws of the tool. 

FAQs on Top IG Tools for Instagram Growth

Yes, most Instagram tools are safe when they follow the API guidelines of Meta. Always avoid tools that promise fake followers or automation.

If you want higher Instagram growth, then you can pick Hoostsuite, Canva, Content Studio, Vimeo Create, AdEspresso, Mojo, Prequel, and more!. 

Iconosquare, Keyhole, Sprout Social, and Meta Insights are one of the best tools for tracking Instagram analytics and engagement performance.

You can learn Instagram tools professionally by joining a structured social media marketing course in Kolkata with hands-on training and live projects.

Final Thoughts,

Varieties of IG tools are there to offer exclusive features to boost your Instagram account. You must stick to one or two IG tools to get better results and higher reach as well as engagement.

Always remember that the majority of the above-mentioned IG tools offer free trials, so use them before subscribing to premium pricing plans for your Instagram account. 

Hope this blog post solved all your doubts regarding IG tools. If you want to know more, just go to our website, W3 Web School, and check the Social Media Marketing course in Kolkata now!

Happy reading!

Poulami Dalal – Verified Professional Content Writer

Poulami Dalal

Professional Content Writer

Poulami Dalal is a verified professional content writer with 3+ years of experience in SEO-focused blogs, website content, and long-form informational articles. Her work is grounded in research, clear search intent understanding, and practical digital marketing exposure, helping readers trust the information and brands build long-term credibility online.