What is Mobile-First Indexing and how does SEO affect?

Mobile-First Indexing

Do you know what this Mobile-First Indexing is?  Why Google is giving more importance to this new SEO update. If you are a blogger or have your website then you should know about this Mobile-First Indexing topic. There is a lot coming in now that Google has recently included Mobile-First Indexing in its latest development to make the website more mobile friendly so that these users can reflect the behavior trends.

The number of day-to-day mobile users is increasing, if we compare it with desktop traffic. Over half of all internet users use smartphones and tablets to see something on the internet. This is because mobile or smartphones are more user-friendly. By the end of 2020, about 85% of the global internet traffic will keep coming from mobile. All of this knows that Google has been paying a lot of importance to mobile phones.

Mobile is the most demanded thing about nowadays. But due to the occurrence of only one mobile site, all your issues are not lost. Yes, we cannot deny that mobile sites have now become a cornerstone content consumption and shopping. Now people are getting a better buy decision from mobile searches, which are increasing their buying intent. Now the matter arises whether our site is also ready for Google’s Mobile-First Indexing? Because if not, then in the coming time both of them will be back and forth in traffic and in the traffic.

What is Mobile-First Indexing?

Mobile-First Indexing means a site that is very mobile friendly, users have the ability to view it from their mobile, and that’s why Google indexes these sites more quickly. Considering the consumption of users, Google found that most users prefer browsing the Internet from their mobile. In this case, whatever site is more mobile friendly; they provide a better browsing experience to users. Therefore, Google also indexes such sites as quickly as possible. As well as ranking, your website’s mobile version holds more importance for Indexing.

If you monitor the crawl bot traffic of your site, you will find that traffic of Google bot has increased significantly and cached versions of pages are often the mobile version of the page. This is called “Mobile-First” because it is not only a mobile-only index: For example, if a site does not have a mobile-friendly version, then the desktop site is also indexed. But due to lack of mobile-friendly experience, it significantly negatively impacts your site’s ranking, and in the site where there is a better mobile experience, it gives more rankings boost, even if the searchers are not doing it on the desktop.

Remember that the desktop site was considered to be the only primary version (similar to a canonical URL) and the mobile site was seen as an “alternate” version in the case of a site. That’s why Google is encouraging webmasters to get a separate mobile site (m.domain.com) from which they can implement switchboard tags (this represents the existence of mobile URL version using a special rel= alternate tag) Of Google probably will not crawl and cache more mobile versions of your pages, but now display the direct mobile URL in mobile searchers.

Why was the Mobile-First Indexing brought?

Google’s Mobile-First Indexing announcement is very big. This will keep changing our content creation and its optimization in the coming time. They will also change the view of using these content.

But in the end, what is the biggest question and why was it brought?

A simple brief description of this, Google will index its website prior to indexing, or ranking it according to the evaluation and relevance of any website. Why?

That’s because, according to Google (as well as a lot of other studies), mobile traffic has surpassed the desktop traffic in Google.

As we know, Google’s entire business and foundation stand at a simple principle: Users should be provided with accurate information as soon as possible. For example, when you are searching for something like “Birds from the angle are found in India,” then the search engine will give you all the information in a well-curated form, too soon.

It means perfectly optimized images, with fast page speed, and such a formatting of text that the user should not have problems while reading it. For this reason, Google wants content to be fast and effective. To meet this demand, Google can’t index only desktop sites where the majority of traffic comes from mobile. With this, the user experience will be very bad with search engines and they will be forced to search for other search engines, which Google will never want.

Say this in Google’s words:

“Whether our search index can index any websites and apps, but our algorithms will only give importance to the mobile version of a website, for the ranking of the site, to understand structured data in it, and to show snippets from those pages. Will in search results. ”

To do all of this, Google is constantly developing developments in its SERPs. With this, Google is making its platform more user-friendly.

But this is not a change which is called “mobile indexing”? Because Google is not solely switching to Mobile Indexing only. This means that it is only “Mobile-First” Indexing. This means that as a blogger you do not need to completely scrap or slacking the desktop version of your site.

What should I do for Mobile-First Indexing?

The first thing that you should understand is that you do not need to panic at all. That’s because these changes are currently in their initial roles, say, in the testing phase. Slowly this will only target these websites, which Google considers to be ready to accept this change. But even then it will not be affected too much. Starting as low as possible and starting with minimal impact.

According to Google, if your website is responsive or otherwise identical in desktop and mobile versions, then there is no need to do anything else or another way (in this it is assuming that you are happy with your current ranking Are).

With this, if your site is also a fully responsive site, you have to pay attention to whether your mobile page speed and loading time is okay or not. It will have to be much prioritized. Also, images and other dynamic elements will also have to be properly optimized for the better mobile experience. Note that in Mobile-First Indexing, the content that has been collapsed or hidden in tabs etc. will not be treated separately due to space limitations compared to visible content (which has already happened), That’s because this type of screen real estate management is considered as a better mobile practice.

Mobile-Responsive vs. Mobile-Friendly

Two very common solutions that people always use in their mobile websites are mobile-responsive and mobile-friendly sites. Although both are very similar, there are some major differences in both of these that negatively affect your SEO Mobile-First index if they are not used properly.

Mobile-responsive sites (or dynamic servings sites) include their primary content, including text, images, video, and other page elements, dynamically sync between desktop and mobile site. Google prefer more responsive web designs because these servers always allow the same HTML code to send all the devices.

Responsive sites virtually eliminate many common mobile user experience issues such as pinching, zooming, squinting, and all other annoying functions that you may have ever encountered while using mobile.

For example, you cannot even see the image you want when you turn your mobile into landscape mode. This is a type of sign that this website is not mobile responsive.

In other, mobile-friendly sites, you can see issues related to many such common user experiences. Mobile-friendly sites allow your content to be dynamically changed when you are viewing it in a mobile browser. But this does not mean that your content is responsive. This means that you cannot see the desktop version of that site in mobile. Rather you can only see a functional mobile site in which the page elements are still going to be affected.

 

In today’s time, many devices are coming in different shapes and sizes. In such a situation, it is not easy to make all the devices mobile friendly, because their size and ratios have to be kept in mind too. Whether it’s tablets, or mobile, smartphones, so many devices. Mobile-friendly is not the answer to all this.

According to Google, if your site is mobile-responsive, then you can go ahead with others in this Mobile-First Indexing. Congratulations to those whose sites are Mobile Responsive! Since you do not have to do any extra work, the only site has to be maintained, so that your content is dynamically updated perfectly mobile. But if you are using a mobile-friendly design, then you have to update the content according to which the score can be higher in the Mobile-First Indexing.

Conclusion

I hope that you have people like Mobile-First Indexing? And I hope you guys have understood about what the Mobile-First Indexing is. If you have any doubts about this article in your mind or you want some improvement in it then you can write down comments for it. With your thoughts, we will get a chance to learn something and improve it. you have got to learn something, please share this post on social networks such as Facebook, Google+ and Twitter to show your happiness and excitement. Do it

Shaheel is a Digital Marketing Consultant from Kolkata, India. He is also a Professional Trainer in this field of Digital Marketing. He is teaching and Working professional last 3 years.

About Shaheel Khan

Shaheel is a Digital Marketing Consultant from Kolkata, India. He is also a Professional Trainer in this field of Digital Marketing. He is teaching and Working professional last 3 years.

Shaheel is a Digital Marketing Consultant from Kolkata, India. He is also a Professional Trainer in this field of Digital Marketing. He is teaching and Working professional last 3 years.