Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and copy their activity. The ideal characteristic of artificial intelligence is its ability to justify and take actions that have the best chance of achieving a particular goal.
Artificial intelligence use in Digital Marketing:
a) Better understanding of audience need and behaviour.
b) Helps to increase ROI (Return of investment).
c) Helps to engagement with an audience.
d) Create content easily.
e) In delivering a personalized experience to the user.
Application of artificial intelligence in Digital Marketing?
1. Creating and generating the content
There are so many platforms where you can create and generate content with the help of artificial intelligence. (like Wordsmith, Articoolo and Quill)with the help of those tools where you can put your topic and niche and those tools make an article within a minute for you.
2. Content Curtain
The content curtain is the process of gathering information relevant to a particular topic or area or niche of interest so artificial intelligence helps to understand customer behaviour.
3. Email marketing
Brands are designed their emails to reach right and target audience with the power of AI.
Boomtrain, Phrasee, and Persado are some tools that AI applies to email marketing create content based on customer behaviour and their likes and dislikes.
4. Digital Advertisement
Google AdWords already has an automatic auction-based system that lets advertisers pay the lowest cost per conversion. Now we can promote ads worldwide through Facebook, Google, Instagram.
AI also help to predict trends. It helps to make a new strategy to increase marketing promotion and branding.
4. Web Design
There is various tool to make a website automatically. Now there are many applications, like Grid, that use artificial intelligence to design a website based on user-provided information (like images, text, calls-to-action, etc.). They can make the website which looks professional and less time consuming and fewer prices.
You can also make a landing page. A landing page is the most important part of Digital marketing AI helps to make the landing page automatically.
5. User Experience (UX)
It’s true: a good user experience is what keeps an audience browsing a site and, the more time they spend on it, the higher the probability of a conversion.
A 2017 Average survey on personalization in real-time showed that 33% of the marketers surveyed used AI to provide personalized web experiences. And, when they were asked about the benefits of personalization driven by AI, 63% responded that it increased conversion rates and improved the consumer’s experience.
The way users perform online searches has changed. There have been two big advances in artificial intelligence that transformed Internet searches and search engine optimization (SEO): voice search and Google’s algorithm, RankBrain. If a brand knows the benefit of voice searches it will be able to increase their organic traffic.
Chatbots are making the process of automatically responses to the customer immediately asked questions even easier by providing them with a way to search for the product or service they’re looking for.
They can serve clients 24/7. They’re friendly and never lose their temper even when a customer gets angry, chatbot gives customer’s response calmly. Chatbots can respond from different customers at the same time, so waiting times will no longer be a problem. So chatbot provides a positive impact on the customer’s mind. It helps to generate better leads.
As now you can see, Artificial intelligence have much more benefits in digital marketing strategy. AI is the new face of productivity, efficiency, and profitability (since better decisions mean a higher ROI).AI never replace the jobs of marketers or advertisers. So every professional Marketer should adopt AI and utilize the skill with their Digital Marketing strategy to increase revenue and sells.