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15 Best Social Media Optimization Tools to Tackle Business in 2024

Social Media Optimization Tools

Are you facing challenges in standing out on popular social media platforms? It is really very frustrating to see no results after putting in vast amounts of time and effort. Your specialty-designed post gets dominated by other content in the vast sea of social media, and you become disappointed. 

Don’t worry; I have devised some ways to change the situation. You can enhance your social media presence and engagement with the application of the most suitable social media optimization tools. They help you generate high-quality content, schedule posting, and monitor performance. 

In this blog post, I am going to discuss the 15 most trending social media optimization tools for handling your online business challenges in 2024. This will also guarantee a higher rank on social media platforms and your brand’s position in the competitive curve.

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What are Social Media Optimization Tools?

Social media optimization is a significant factor in digital marketing, but it is difficult for experts who manage different social media accounts over diverse channels. The significant factors in social media optimization include frequency, effort, and time, which influence the presence of social media platforms. 

Optimizing these elements manually can be a difficult one. Hence, social media optimization tools are very crucial. Social media optimization tools enable you to handle social media easily and boost your efforts. From timely content posting and content management to real-time data analysis, you will be amazed to know the tasks you can perform with these tools. You can not overlook the magical power of social media optimization tools in molding and transforming a brand’s online presence and identity.

Importance of Social Media Optimization Tools?

Social media optimization tools help to maintain and optimize your visibility and awareness on social media, saving money, effort & time and enhancing the reach of your campaigns. Here, I have listed down some major advantages of using social media marketing tools below:

Tracks Performance

These tools assist you in seeing how your posts are performing in real time. They help you to track the number of people who liked your posts, shared them, and made comments on your highly engaging content. In this way, you can identify which performs best for you and boost your posts to achieve profitable outcomes.

Manages Multiple Accounts

Struggling to manage multiple social media accounts at the same time? Social media optimization tools will assist you in staying optimized online and getting profitable results. These tools come up with a simple and user-friendly dashboard, which helps you to track the performance of each social media account.

Schedule & Publish Content

SMO tools make it very easy to manage consistent social media visibility when you want tp reach your targeted audience despite the time zone differences. SMO comes with the feature of scheduled posting and you can publish your posts on social media automatically at any specific time schedule. 

This will also offer you the guarantee that your catchy content reaches the audiences you targeted. This also helps you to save valuable time and effort while maximizing the effectiveness of your robust social media strategy.

Advanced Analytics

The social media optimization tools offer comprehensive analytic dashboards which allow data on major key metrics such as conversions, reach, and engagement. Through these metrics analysis, brands can determine the success rate of their social media efforts and use their SMO or social media strategies accordingly.

Collaboration with Influencers

Some social media optimization tools encourage the outreach, management and identification of influencer collaborations. This enables brands to incorporate influencer marketing practices and tactics to attract new viewers and boost the loyalty as well as credibility of the brand.

Converts posts into catchy carousels

Carousels are one of the major social media engagement formats that businesses are using on different social media platforms nowadays. Some tools convert your regular posts into catchy carousels. Carousel posts receive a higher number of likes, views, and engagement than regular posts. The rates are quite similar on different platforms like Instagram, Twitter, Facebook, and LinkedIn. It seems that the major attraction is swiping left, and people can not resist it when the cover slide is catchy and visually appealing. 


These Social media optimization tools enable you to automate as many of your daily tasks like post-scheduling performance tracking, content generation, interaction management and more. These SMO tools saves your money and time assuring the best best outcomes through proper social media optimization.

15 Most Trending Social Medial Optimization Tools

Here, we are delving into the 15 most trending SMO tools:



Buffer provides a variety of features to help a brand optimize its social media identity and visibility. The user-friendly interface of Buffer helps you to start your social media optimization process right there and easily navigate through this platform. Buffer offers a free plan which covers all the basic optimization features which is very popular among small businesses. The premium paid plan of Buffer includes additional features, straightforward performance and easily manageable solutions to any social media challenges. 

Buffer has 3 plans for its users and they are the Starter Plan, the Pro Plan, and the Premium Plan. The Starter Plan is free of cost with basic features and scheduling options, while the Pro Plan charges a $15 monthly subscription. The Premium Plan charges $99 each month which offers all the elements of the Pro Plan along with advanced data analytics features. 

Key Features:

  • Automated post scheduling
  • Cross-platform posting
  • User-friendly interface
  • Performance Analytics
  • Optimized post-publishing
  • Team collaboration
  • Content curation
  • Managing multiple social media accounts



This type of SMO tool helps you to boost your social media posts from time to time. From automated post-scheduling over different platforms to reporting, tracking conversions, and analytics, Hootsuite never lets you be disappointed. Team management became easy and simple with the application of Hootsuite due to its collaborative workflows. 

Hootsuite also has a basic free plan for beginners, which covers basic elements like post-scheduling and performance tracking. The pricing range of Hootsuite’s paid plans starts from $9.99 to $499 for a monthly subscription, and you can take any of the paid plans according to your social media optimization demands. It is best suited for small businesses and companies that have the demand for an effective SMO tool which can handle a range of social media accounts and are focused on maximizing their social media strategies. 

Key Features:

  • Reporting and analytics
  • Social listing
  • Team management and team collaboration
  • Advanced post scheduling
  • Centralized dashboard

Sprout Social


For businesses wanting to effectively optimize their online visibility over different social media channels, Sprout Social is their on-the-go choice. Sprout Social is the premium social media optimization tool that offers a huge range of features to assist brands in maximizing their social media engagement, reach, and other efforts. It also delivers a range of tools to handle social media accounts on different networks, such as Instagram, Pinterest, LinkedIn, and Twitter. 

Like other social media optimization tools, Sprout Social helps businesses track and analyze campaign performance and generate engaging content for potential followers. This advanced platform also saves time and social media effort through automation and advanced post-scheduling. 

Sprout Social offers a 30-day free trial to see how effectively and faster this platform optimizes and scales your social media businesses. Once your free trial is over, you can choose from Standard Plan, Professional Plan, and Advanced Plan. You can take your social media optimization and other marketing tasks to the next level if you take the Advanced Plan. 

Key Features:

  • Social listening
  • Publishing Calendar
  • CRM capabilities
  • Automated Chatbots
  • Custom Workflows
  • Advanced analytics
  • Optimal Send Times
  • Unified Smart Inbox
  • Automated content scheduling
  • Advanced content scheduling

Agora Pulse


Stop looking for here and there for successful post-optimization tricks and help. From social listening to premium analytics, Agora Pulse is a great option to optimize different social media tasks for your brand. It is an SMO tool that helps a data-obsessed individual in reporting and generating business analytics. This tool is also integrated with a range of other social media platforms, such as Twitter, LinkedIn, YouTube, Instagram, and Facebook. 

Agora Pulse helps you identify the current social media trends; if you know the latest ones, you can create a buzz over the market with the most trending offerings. It is best for medium-sized companies that are looking for a streamlined social media optimization. 

Among other social media optimization tools, this user-friendly tool is quite expensive but also offers exclusive features as compared to others to get the best results. The monthly pricing plan for an Agora Pulse subscription starts from 49€. 

Key Features:

  • Detailed reporting and analytics
  • Social listening
  • Unified social inbox
  • Automated content scheduling 
  • Advanced post publishing
  • Team collaboration tasks such as managing team workflows, assigning tasks, and tracking progress.



Being the most functional social media optimization tool, Sendible helps businesses manage multiple social media accounts from one platform. This SMO tool also streamlines your social media activities and provides robust optimization. Sendible helps users in scheduling posts, audience engagement, real-time performance analysis, and more!

If you are struggling with posting your social media content over different social media channels, then Sendible is your ultimate solution. It offers the feature of multiple platform posting, advanced post scheduling, and publishing engaging content over channels, including Instagram, Twitter, Facebook, and Pinterest. Offering innovative and creative post ideas for engaging as well as appealing content is another exclusive feature of Sendible. 

Sendible comes with three types of flexible pricing plans to help businesses of different sizes optimize their social media functionalities. The Plans are a Starter Plan with a monthly subscription of $29, a Traction Plan with a monthly subscription of $89, and a Growth Plan with a monthly subscription of $240. 

Key Features:

  • Unified Social Index
  • Thorough reporting and analytics 
  • Customizable dashboards
  • Automated publishing
  • Content curation and recommendation
  • Automated and advanced scheduling 
  • Team collaboration

Social Pilot

social pilot

Social Pilot is a major LinkedIn optimization tool that is popular for trending content discovery, driving engagement, bulk post scheduling, and creating PDFs easily from Google Analytics. Through streamlining the different tasks, this tool among other social media optimization tools manages to retain their social media visibility effortlessly. 

This cost-effective social media optimization tool is specially developed to meet the demands of medium and small-sized digital businesses. Social Pilot’s user-friendly interface and robust functionality help users streamline their activities over social media platforms and boost their virtual presence. 

More than 500 posts can be scheduled in advance with the Bulk Scheduling feature of Social Pilot. They also help you schedule images. This is a time-saving feature, which makes Social Pilot one vital tool among other premium social media optimization tools that help in multiple account management. Social Pilot comes with a monthly pricing plan of $25.50 which is quite affordable and cheaper than other SMO tools available in the market. 

Key Features:

  • Content discovery and scheduling
  • Offers collaboration tools
  • Social media Analytics & reporting
  • Bulk scheduling
  • Automation
  • Client management



Sprinklr is the most popular SMO platform among organizations that are looking to manage their social media activities over different digital channels. This SMO tools offers you the exclusive feature of largest channel coverage by covering more than 30 modern channels. IT also have generative AI feature, which helps user with the content.

Through the comprehensive insights and analytics to get an idea of audience behaviour and needs, Sprinklr help businesses to make data-driven decisions.

Sprinklr comes up with a self-serve plan that charges $299 monthly to offer self-serve social media solutions in the digital industry. Its Enterprise plan charges around $499 and offers customizable solutions for unmatched scalability and social listening. Sprinklr offers the exclusive feature of social listening with AI-integrated location insights and visuals to retain audience engagement. 

Key Features:

  • Unified CXM ( Customer Experience Management)
  • Social Listening
  • Premium Analytics
  • Latest Generative AI
  • Unified Customer View
  • Marketing Automation
  • Customer care
  • Advertising optimization
  • Multi-channel management



Later, being the most effective Instagram optimization tool, helps brands schedule their posts on this famous social media platform. It has the feature of AI-powered written content and a user-friendly Drag & Drop menu for engaging content planning. This SMO tool also helps in tracking the links of your Instagram posts and offers you ample customer data or insights to boost your social media activities. 

Later, it integrated multiple social media platforms such as Facebook, Instagram, Twitter, and Pinterest with its multi-channel support feature. It offers a free plan with some basic functional features so that beginners or newbies get easy access to this tool while optimizing their social media activities. In addition to that, Later also has a monthly Paid Plan, which starts from $16.67.

Later’s easily accessible post & reel scheduling tools and robust visual planning features make it a popular choice among small businesses or individuals who aim to optimize their Instagram presence strategically.

Key Features:

  • Linkin. bio
  • Instagram story scheduling
  • Hashtag suggestions
  • Visual content calendar
  • Automated posts publishing
  • Advanced analytics
  • Multi-channel support
  • Content suggestions
  • User collaboration
  • Saved captions



Businesses nowadays should pay attention to the importance of appealing visual content for higher audience engagement than just attractive words. Canva is a free graphic design tool that also helps businesses optimize their social media presence actively. 

It helps the user to generate visually attractive images for engaging social media posts. The user-friendly interface of Canva offers a diverse range of free innovative templates that can help a business streamline its social media tasks. The innovative templates also have pre-set dimensions which also help users to save time and effort while optimizing social media tasks.

The feature that makes this tool popular is their free images, though some of them charge around $1. The images come with great clarity and resolution which make audiences like and engage with your creative social media posts. 

Key Features:

  • Pre-designed innovative templates
  • Customizable brand kit
  • Collaboration tools
  • Post-scheduling and publishing
  • Animation features
  • User-friendly interface
  • Unlimited media library
  • Advanced analytics
  • Pre-set dimensions and design options
  • Multi-platform integration



Tailwind is a very popular Pinterest and Instagram optimization tool that helps businesses or users schedule their pins. Its drag-and-drop scheduler helps users access the post-scheduling easily and also aids in calendar management. The exclusive features like a visual-centric platform make Tailwind a popular pick for businesses and marketers. 

This SMO tool offers more features such as content discovery, smart scheduling, and real-time analytics specially curated for Instagram and Pinterest marketing. The unique scheduling feature of Tailwind helps businesses boost their social media reach by giving suggestions on which time is perfect for posting. The Tailwind Tribes feature helps collaboration among communities of influencers and marketers. 

Tailwind has a free forever plan with some basic features for beginners who want to streamline social media optimization if they want more advanced and time-saving features like Smart. Bio, multiple account integration, Tailwind communities, and Tribe; you should choose one out of the three monthly plans, including Pro Plan, Advanced Plan, and Max Plan, according to your social media needs. 

Key Features:

  • SmartSchedule
  • Automation
  • Performance Analytics
  • Tailwind Create
  • Tailwind Tribes
  • Content Discovery
  • Community and tribe engagement tools
  • Third-party integration
  • User-friendly interface
  • Hashtag finder
  • Smart Loop



The famous inbound marketing software HubSpot offer automated tools that helps in streamlining the workflows of marketing including reaching audiences, generating leads and conversions. HubSpot is an ideal pick for individuals looking for monitoring and analyzing every activities over social media channels. 

It also offers an engaged contact feature that helps users monitor leads and analyze activities they are highly engaged and interested in. HubSpot also displays Tweets and Instagram Posts so that a user can get a better grasp of the latest industry trends. Businesses looking for comprehensive digital marketing solutions are choosing HubSpot instantly as an effective tool over other social media optimization tools

HubSpot is free until you want to use some advanced features like social media scheduling, content calender, analytics for broader marketing needs. You have to go for their monthly paid plan which costs around $18. 

Key Features:

  • Social media monitoring
  • CRM integration
  • Social media scheduling
  • Real-time analytics & reporting
  • Content suggestions 
  • Ad management
  • Offers content strategy tools
  • Campaign tracking
  • Marketing Automation
  • Content calendar
  • Social engagement & Listening

Zoho Social


Zoho is another crucial SMO tool that offers enriched social media experience to businesses using Zoho’s suite of products. The range of tools Zoho offers helps in tracking social media activities, scheduling posts, reaching and engaging audiences. 

You can choose between Zoho’s different plans as it comes with four different monthly pricing plans. The plans are Standard Plan, Professional Plan, Premium Plan, and Custom Plan, where you can customize your social media needs according to your business or marketing preferences.

Key Features:

  • Advanced analytics
  • Zoho CRM integration
  • Real-time monitoring
  • Scheduled posting
  • Scheduled publishing
  • Collaboration tools



Do you want to keep your special media posts buzzing with high-quality and engaging posts? Look no further! SocialBee is the on-the-go option for your marketing team to boost your business’s online presence. SocialBee helps a business post its content on multiple platforms such as Reddit, Instagram, Twitter, Pinterest, Facebook, and Google with its multi-platform integration feature. 

This SMO tool also helps in reposting your previous posts which are most liked and viewed with its content recycling feature. The user-friendly interface of SocialBee helps users to optimize their content into different catchy categories with diverse content over multiple social media platforms. 

Key Features:

  • Automated Posting and Scheduling
  • Content Recycling
  • Content categorization
  • Category-based scheduling
  • Social media calendar
  • Real-time performance analytics 
  • Multi-Platform support
  • Queue management
  • Browser integration
  • Zapier integration



Animoto is a popular video creation software that allows businesses or influencers to generate high-quality as well as engaging videos for robust social media marketing. It is widely used for making videos appealing and professionally looking to increase reach and engagement. 

With range of different features Animoto comes with different pricing plans for monthly subscription. The most popular among all pricing plan is their free plan which offers 50 musocntracks, screen recording options and 3 standard fonts. For those who want other advanced features along with these free ones can go for Basic plan, Profesisonal plan and Professional plus plan. 

Key Features:

  • Professional video creation
  • Customizable templates
  • Vast music library
  • High-quality exports
  • Advanced analytics
  • Reporting
  • Stock media accessibility
  • Collaboration tools
  • Mobile-friendly interface
  • Brand customization



The social media optimization tool Bitly provides the exclusive feature of link customization and shortening, which makes a URL more relevant to audiences. In order to match with a brand, businesses are using Bitly as it comes with a feature of URL customization. Businesses or marketers are using different links that can be customized with the help of Bitly to increase click-through rates (CTR) because longer URLs reduce the chances of getting clicks. Making QR codes is also another major feature of Bitly. 

Bitly’s advanced analytics allow an in-depth analysis of link engagement overall social media paid ads and help users identify which social media post is offering huge traffic. 

Key Features:

  • URL shortening
  • Link Customization
  • Campaign management
  • CMS integration
  • Multi-platform integration
  • Link retargeting 
  • QR code generation

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Final thought,

In conclusion, the best 15 social media optimization tools are extremely vital for any brand looking to optimize its social media visibility and meet its marketing objectives. These trending tools can guide you to reach your potential audiences, design more successful advertising campaigns, track campaign performance, and reach customers directly. These tools are your on-the-go solutions if you want to boost your social media marketing efforts. As we discussed the importance of social media optimization tools, the uniqueness of each tool’s approach and usage became visibly clear.

I am Poulami Dalal. I have more than 3 years of Digital Marketing Experience. I work with my team to create best and simple ways to Teach Digital Marketing Online.