Do your website rankings remain the same for a long time and fail to capture higher traffic? Thinking about how you can increase your reach even if you post regularly? The problem might be hidden SEO factors such as slow page upload, broken links, missing links, missing tags and more!
Anything can harm your site’s SEO health and kill traffic. All you need is the right SEO audit tool to identify the issues first!
In this article, I am going to review and analyze the best SEO audit tools that are currently trending and mainly used by SEO professionals. I will also mention their exclusive features, benefits of using, and pricing plans here.
These SEO tools highlight major issues and guide you to the best results to increase your site’s health. Use those to increase website traffic, visibility and reach! I will also share what factors you should consider while picking the right one for your site and boosting your website traffic easily.
If you are looking for ways to increase website traffic and SEO ranking, you must join an SEO course!
Let’s learn the tools for better SEO scores and site health.
Table of Contents
What is an SEO Audit Tool?
An SEO audit tool refers to the one that keeps track of your site’s health. It detects issues that impact the rankings and SEO score. Such tools scan your website entirely and track missing links, missing tags, broken links, and slow page loading speed.
These tools also check for complex technical issues, backlink problems and on-page SEO issues. A comprehensive audit report with suggestions on how to solve issues will also be given by these tools.
You can also boost the traffic and update your site for higher SEO rankings. An SEO audit tool will help you save time and comprehend what works best for your site. These tools are best for increasing traffic, reach, and higher website presence.
What is the Need for an SEO Audit Tool?
A dynamic SEO audit tool offers some stunning benefits, and I have tried to mention some of them below. Here are those;
Better SERP Visibility: A dynamic SEO audit tool helps you rank your website higher. It detects issues that stop your pages from appearing in search results.
Improved User Experience: The tool detects the pages that have loading issues and even errors. By addressing those issues, users can access your website quickly and easily.
Detect and Fix Technical Issues: The tool tracks hidden issues such as broken links, missing links and missing meta tags. Solving them boosts the overall performance of your website and increases search engine rankings.
Link Analysis: An SEO audit tool detects harmful and low-quality backlinks. This boosts the site’s ranking on search engines while keeping it safe and secure.
Site Performance Improvement: The tool displays the elements that make your website slow. If you want to boost the speed and overall performance of your website, you must solve these issues first.
Improve On-page Elements: An SEO audit tool boosts the on-page elements such as meta descriptions, titles and keywords. This helps search engines such as Google and Bing to comprehend your website content.
High-quality Backlink Building: Such a tool helps you display the high-quality links that make your website better. You will focus more on your website content and these links that help you get higher rankings on search engines.
Competitive Analysis: This tool assists you to have a comparison of your site with competitors. You will get an idea of what strategies your competitors are taking to boost traffic and reach.
List of 7 Best SEO Audit Tools
I have tried to cover 7 excellent SEO audit tools below. Each of the SEO audit tools offers some basic site auditing features along with some exclusive features.
Let’s get to know these popular tools first;
1. SEMrush
SEMrush is one of the most demanding and popular SEO audit tools that fits best with any website. From detecting technical issues to on-page issues, all essential SEO auditing features are covered. Simple suggestions are also offered, along with rank tracking and competitor analysis.
Key Features
- Complete site auditing
- In-depth keyword research
- Position tracking
- SEMrush EyeOn tool
- Keyword magic tool
- Profile backlink analysis
- Website traffic analysis
- Looker Studio integration
- Internal linking
- Multiple SEO content templates
- Detects 140+ website issues
- Log file analyzer
- Backlink auditing
- Listing management
- Intuitive data visualization
Pricing
A free plan is offered by SEMrush for beginners with some basic features of SEO site audit. If you want to explore more advanced SEO audit features, you can opt for the premium pricing plans from the following;
- The Pro plan is $139.95 a month
- The Guru plan is $249.95 a month
- The Business plan is $499.95 a month
2. Screaming Frog
Screaming Frog is a dynamic and popular website SEO audit tool that helps an SEO professional with easy website crawling. To get a complete log analysis and technical SEO report, you must take advantage of this demanding tool.
This is popular among beginners due to its easy dashboard and comprehensive audit report-making feature.
Key Features
- Comprehensive SEO site auditing
- Broken links and errors finding and fixing
- Redirection fixing
- Deep-dive crawling
- Page title and Meta Data analysis
- Scheduled audits
- SEO Spider
- XML sitemaps generation
- Site visualizations
- Duplicate page discovery
- Log file analyzer
- Hreflang attribute auditing
- Custom extractions
- Hybrid storage engine
Pricing
Screaming Frog has a free trial plan for beginners with some basic features. You only get limited site crawling with the free monthly plan. If you want unlimited site crawling, you should opt for its paid version, which charges $259 yearly only.
3. SEOptimer
SEOptimer is another dynamic tool that helps an SEO specialist conduct an SEO site audit and make a full report in just a few seconds. This practical SEO audit tool helps us to check SEO tags, page loading speed and mobile friendliness.
This is great for instant audit reports with immediate fixing suggestions.
Key Features
- Complete SEO audits
- Adds targeted keywords
- Access to SEO toolbox
- Reports in 15 languages
- Custom reports
- White label custom domain
- Custom report templates
- Report scheduling
- Lead generation
- Webhook interaction
- Keyword rank tracking
- Complete keyword research
- Site backlinks lookups
Pricing
SEoptimer comes with a 14-day free trial plan for beginners who have just started website auditing. If you want SEO issues fixed within seconds, you should opt for paid pricing plans with advanced SEO features. The paid pricing plans include the following;
- The DIY SEO plan starts at $29 a month
- The White Label plan starts at $39 a month
- The White Label & Embedding plan starts at $59 a month
4. Ahrefs
Ahrefs is a great tool for excellent backlinks and competitor analysis. It helps users conduct complete site audits, detect technical and on-page SEO issues and recommend fixing suggestions.
The dashboard of Ahrefs is user-intuitive and straightforward. You can conduct complete keyword research with this. This tool is perfect for better SEO writing and improved SEO scores.
Key Features
- Comprehensive SEO site auditing
- Keyword explorer
- Looker Studio integration
- Free backlink checking feature
- Architecture analysis with Structure Explorer
- AI-integrated meta-description generations
- Multi-language support
- URL and Domain rating
- Tone adjustment feature
- Internal linking feature
- Content explorer feature
- Content optimization for better page speed analysis
- Keyword clustering
- Site explorer
Pricing
No free plan is offered by Ahrefs; It only offers Ahrefs Free Webmaster Tool. The paid pricing plans of Ahrefs are as follows;
- The Starter plan is worth $29 a month
- The Lite plan is worth $129 a month
- The Standard plan is worth $249 a month
- The Advanced plan is worth $449 a month
- The Enterprise plan is worth $1499 a month
5. SE Ranking
SE Ranking is one of the greatest tools for one-stop SEO solutions. It guides you through the complete site audit process and helps you track rankings. This also enables you to conduct detailed competitor analysis and site audit reports.
It is highly recommended for businesses of different sizes.
Key Features
- On-page and SERP analysis
- Rank tracking
- Backlink tracking and monitoring
- Broken link finding and fixing
- Find and track technical SEO issues
- Finding duplicate content
- Looker Studio integration
- Keyword database expansion
- Social media integration
- API Access
- Make white-label reports
- Export options
- XML sitemaps generation
- Custom audit settings
Pricing
A 14-day free trial plan is offered by SE Ranking with some basic features to conduct SEO auditing. If you are an expert SEO professional and want complete SEO site audit features to audit unlimited projects, then you must choose from the following paid pricing plans of SE Ranking;
- The Essential Plan starts at $65 a month
- The Pro Plan starts at $119 a month
- The Business Plan starts at $259 a month
6. Clearscope
Clear scope is a great AI-integrated tool that assists you with completing site audits and making necessary fixes to improve rankings. This tool helps you create SEO-friendly content once it tracks keyword clarity and usage.
This tool is excellent for on-page SEO audits. Marketers and SEO professionals pick this tool often to boost content quality and traffic.
Key Features
- Complete site audit
- Keyword research
- Competitor analysis
- Content optimization
- Content editing
- WordPress Integration
- AI-integrated insights
- Multiple writing tools integration
- Custom onboarding
- Keyword discoveries
- “Priority” Support
- Free training
- Unlimited exporting
Pricing
No free is offered by Clearscope. It offers three different types of paid pricing plans, and they are as follows;
- The Essentials plan starts at $189 a month
- The Business plan starts at $399 a month
- The Enterprise plan is custom-made and according to the usage.
7. AISEO
Another popular yet powerful SEO audit tool is AISEO, which helps you boost your website’s SEO health. This SEO audit tool helps you trace the SEO keyword and adjust tone and content readability.
You will get instant real-time recommendations to fix technical and on-page issues. This is highly popular among content creators and SEO specialists.
Key Features
- Complete SEO auditing and reports
- Backlink building
- Instant multi-title generation
- Link Analysis
- Easy user-interface
- Multiple-language support
- Keyword analysis
- AI content humanization
- Article builder
- Brand voice customization
- Custom automation and templates
- Simple API access
- AI content grinding
Pricing
A one-day free trial plan is offered by AISEO along with paid pricing plans offering unlimited SEO features. They include;
- The Popular plan is $44 a month
- The Grow plan is $24 a month
- The Team plan is $99 a month
How to Pick an SEO Audit Tool?
You might have noticed some standard features in the above SEO audit tools. One should consider them while picking the right tool to check their SEO site health.
Here we go;
Backlink Analysis: Always go for a tool that detects the source of your backlinks. Moreover, it must detect low quality links that are damaging the health of your site’s SEO score.
Comprehensive Crawling: Pick a tool that scans your entire website. It must detect broken links, low-quality links, missing links, page loading delays, and missing meta tags.
Ease of application: Try to pick one that is simple to utilize. It must have an easy dashboard, a simple layout and steps that are the best fit for beginners.
Multiple Tools Integration: Pick a tool with various platform integrations, such as Google Analytics or Search Console. It offers you comprehensive insights into a site.
Reporting and Visualization: Always choose an SEO audit tool with a complete report. Charts, graphs, and detailed visuals offer you a quick idea of your SEO site’s health.
Pricing: Choose one that fits your pocket. Check that it offers practical features as compared to its pricing.
Final Thoughts,
Picking the perfect SEO audit tool makes it simpler to detect and fix website issues even before they become hard to solve! Here are my top choices for the powerful SEO tools trending in the marketing industry.
The best pick will vary on what type of SEO audits your site needs, such as On-page SEO, backlinks audit or technical SEO audits.
As you are here, you can also check out another article on the best AI SEO tools that can help you improve user personalization, real-time optimization and user experience. You might also like my roundup on AI tools for Website SEO that might help you raise your site’s ranking in this highly competitive digital landscape.
If you need any professional assistance or Certifications on the SEO Course, just go to W3 Web School and check the complete course brochure today.
Happy reading.