Top 9 Examples of Digital Marketing to Get Inspired in 2024
Do you want to receive more business leads and generate more revenue? Still waiting to invest in digital marketing? Follow the best examples of digital marketing practices below to achieve your business goals! In the emerging digital landscape era, digital marketing is the next booming thing to get inspired for your business success in 2024!
We are witnessing the growing popularity of diverse social media channels; businesses are equipped with powerful digital tools or strategies to grab the attention of target audiences and keep them highly engaged with relevant content.
In this blog post, we are going to discuss the 9 best examples of digital marketing campaigns that can offer valuable information about the tactics that can drive business success in the digital era.
We will also discuss the reasons for the success of these digital marketing campaigns as well as how you should apply those for your campaign success. This blog post will enhance your understanding of digital marketing campaigns and their successful application as well.
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What Do You Mean by Examples of Digital Marketing?
If you want to know more about digital marketing features, let’s discuss an example first! Suppose you see an ad from your favorite shoe brand on your social media feed offering an attractive discount on their latest shoes. This is the most robust actionable strategy of digital marketing.
Digital Marketers nowadays are using different popular online platforms such as email, search engines, and social media to target potential clients.
If you search for ‘best trekking shoes’ on Google or Bing, you might notice there are many sponsored results appearing in the upper section of the page. This is search engine marketing, a major example of digital marketing.
Other examples of digital marketing include personalized email forwarding. Have you ever received personalized emails from a brand depending on your past shopping experience or information? This is called email marketing and is a great example of a successful digital marketing strategy.
Digital Advertising Campaigns
Online advertisements with an extra push are the digital advertising campaigns! They suddenly pop up in your email inbox, social media profiles, or websites. To grab your attention, these types of advertisements apply visually appealing images, texts, or videos.
Display ads, PPC, and sponsored content fall under this category. Wondering about the goal of these digital advertisements? They are strategically created to drive a visit, a click, a purchase, or more valuable information about a product or service.
Digital advertising campaigns try to connect you online wherever you are, whether it is via sponsored posts, YouTube videos, or banner adverts on any website.
Digital Marketing Campaigns
How businesses or brands communicate and engage with their target audience has been hugely transformed by digital marketing. They incorporate lots of engaging marketing elements like advertisements, articles, and blog posts, ensuring that Google or other search engines like you, which is known as SEO or search engine optimization, personalized email forwarding, and more!
The rise of various digital channels has resulted in a boom in the creativity, audience engagement, and impact of marketing initiatives. The major goal of this marketing campaign is to make an awareness of your offering, whether it is a service, catchy content, or a product.
This blog post will analyze 9 striking examples of digital marketing campaigns that have attracted the attention of large audiences and generated successful results. These marketing campaigns, which include a range of industries, incorporate digital marketing strategies to reach and engage with their target audience.
9 Best Examples of Digital Marketing Campaigns
You can look for different types of examples of digital marketing in the digital landscape of today. Here in this blog, we have prepared a list of the best 9 examples of digital marketing campaigns that we think will drive you to strengthen your digital marketing game.
1. Airbnb’s ‘Belong Anywhere’ Campaign
Campaign Name: Airbnb’s ‘Belong Anywhere’ Campaign
Objective: To link the local exposures and modify the ways how people travel around places. The objective is to promote deeper cultural immersion and inclusivity by highlighting the fact that no matter what location you reside in, you can feel the comfort of your home from Airbnb’s special accommodating features.
How have they executed it?
Airbnb promoted a feeling of connection and the positive power of traveling by highlighting the individual stories of hosts and guests through visually attractive content and storytelling.
This ‘Belong Anywhere’ campaign was centered on how staying in someone’s home, opposing a conventional hotel may foster personal belonging and a sense of community.
Airbnb started the ‘Belong Anywhere’ campaign over a range of digital marketing channels. They made captivating videos that highlighted a range of experiences delivered on the website by showcasing the stories of actual guests and hosts. Social media users reacted well to these video campaigns, which produced a lot of engagement and a sense of connectedness.
2. Apple’s ‘ShotoniPhone’ Campaign
Campaign Name: Apple’s ‘ShotoniPhone’ Campaign
Objective: The major objective of the organic social media campaign of Apple is to take customer engagement to another level by selling luxurious products to its potential customers.
Higher user engagement and participation boost brand loyalty, reflecting the aim of this campaign. The prime objective was to create a marketing campaign that could go viral and enjoy the clarity and top-notch quality of the new iPhone 6’s camera.
How have they executed it?
The marketing team of Apple requested global users to share their best images taken by iPhone 6 with a hashtag called #ShotoniPhone. This #ShotoniPhone campaign was created from 77 photo entries uploaded by 75 iPhone6 users around 25 different nations.
As soon as the commercial advertisement went live, it immediately went viral. The brand profited from this by picking images from a wide range of ages and socioeconomic backgrounds and posting them on 10,000 billboards across the world.
This campaign was then converted into a 360-degree digital marketing campaign showing advertisements in different newspapers, magazines, TV advertisements, and paid social media ads. This campaign received 95% positive reactions and engaging opinions from 24,000 leaders around the world.
3. Monster India’s Google Search Campaign
Campaign Name: Monster India Google Search Campaign
Objective: The prime objective of this campaign is to enhance the quality of their resume database along with expanding the database of existing applicants.
How have they executed it?
To enhance the database, Monster Inc. India’s marketing team has started utilizing useful, structured data. As a result, the job advertisement is eligible to appear in the search results with an individual user experience of the job applicants. In such areas, organic web traffic has almost doubled within a few days.
This Google search campaign helps users to find their desired jobs accruing to their demands and resumes. You can also notice that there was an increase in the rate of job applications by 10%. This campaign has proved that structured data is very profitable in terms of generating more website traffic. This one is among other popular examples of digital marketing campaigns that have gained huge success.
4. American Express’s Guest Content
Campaign Name: “Open Forum” Guest Post Campaign
Objective: The aim of this Open Forum Campaign is to collaborate with experts from diverse sectors through the generation of high-quality as well as relevant content on different topics such as sales, productivity, marketing, finance, and entrepreneurship!
How have they executed it?
The team of American Express had guests from various industries make their contribution through the “Open Forum” guest posts marketing campaign. The company did not invest much in the campaign as the contents are outsourced. The Open Forum campaign of American Express is still going on under the section “Trends and Insights”.
This campaign is highlighted among other examples of digital marketing campaigns as this is still one of the major lead sources for gaining new clients or members for this company. This campaign has also created a business community for business professionals by connecting them with Open Forum guest posts.
5. Nike’s Air VaporMax Marketing Campaign
Campaign Name: Nike’s Air VaporMax “What’s inside?” Campaign
Objective: The major goal of this campaign was to create buzz around social media about the launch of Nike’s new product, Air VaporMax collection. Nike collaborated with the YouTube channel’s “What’s Inside?” program in 2017 and started the campaign.
How have they executed it?
Nike is popular for its celebrity and influencer collaborations. A popular show, “What’s Inside?” on YouTube featuring Lincoln and Dan, had sliced up products to check what was inside them, and they also dissected a new pair of Nike’s Air VaporMax to check what was inside that newly launched product. In this way, Nike has marketed and promoted their product through social media.
This “What’s inside?” video has gained a huge appreciation from a large crowd with views of 7+ million people. This is another successful content marketing strategy among the various examples of digital marketing that will lead you to gain insights into this growing domain.
6. Coca-Cola's "Share a Coke" Campaign
Campaign Name: “Share a Coke” Campaign
Objective: The prime goal of this ‘Share a Coke’ campaign is to address individuality through changing the logo of Cola-Cola with the names of the customers. The major aim is to make individuals feel special and seen by finding their good names or terms such as “Dad”, “friend”, “Mom” and more on the labels of the Coca-Cola Coke bottles.
How have they executed it?
Coca-Cola used the personalization strategy with an emotional appeal to link with its targeted customers and generate more sales. Personalization has enhanced audience engagement which therefore boosts the sales of the products.
Coca-Cola has replaced its logo with the names of its customers, using a personalized touch to encourage them to share their Coke with their family and friends.
This campaign, among other examples of digital marketing campaigns, has gained huge rates of success by creating this personalization buzz over social media and helping Coca-Cola generate higher rates of brand engagement and sales.
A sense of exclusivity, community, and ownership has also built among customers as a result of this famous “Share A Coke” campaign.
7. Dabur’s ‘SubkoChabaJaenge’ Moment Marketing
Campaign Name: ‘SubkoChabaJaenge’ campaign
Objective: Dabour India aims to promote their popular Ayurvedic Red Toothpaste by highlighting moments of World Cup cricket when people need enthusiasm and a confident smile on match-winning.
How have they executed it?
It’s the first digital campaign created by Dabour India at the time of the Cricket World Cup 2019 to promote its popular Red Toothpaste. Dabour executed this by making relatable advertisements highlighting situations such as winning the match by creating a buzz term “Chaba jayenge” (Meaning “ we’ll chew all of them out”).
This advertisement was created featuring a cricket fanatic “Chaubeyji” and he enjoys the game by encouraging the cricket team with his food “Chabana” just like the way Indian cricketers smash the opponent players in the ground.
Dabour conveys the message of keeping the promise of healthy teeth for customers just like the Indian team promises to win the match.
This advertisement was created featuring a cricket fanatic “Chaubeyji” and he enjoys the game by encouraging the cricket team with his food “Chabana” just like the way Indian cricketers smash the opponent players in the ground.
Dabour conveys the message of keeping the promise of the healthy tooth of customers just like the Indian team promises to win the match.
8. Dove’s Real Beauty Campaign
Campaign Name: “Real Beauty Sketches” campaign
Objective: You will be surprised to know that the goal of this campaign was to address the natural and real beauty of women by breaking the norms and stereotypes they have about their looks. The traditional societal perceptions of beauty and appearance were challenged with this campaign and the major motto was to boost the confidence of women.
How have they executed it?
The marketing team Dove had executed a sketch artist on this campaign who made sketches of women depending on their self-descriptions and then made sketches of that woman based on a stranger’s descriptions. Dove has celebrated natural beauty and promoted positive body image through this campaign. This viral video has gained the attention of 28 million viewers in a few days over different digital channels.
The campaign highlighted the evident difference between the two sketches and how women are so critical of their beauty and appearance. The results showed the emotional impact of societal perceptions of beauty on women and self-acceptance was promoted through this ‘Real Beauty Sketches’ campaign. The social issue of appearance and beauty standards was addressed and the promotion of inclusivity was also highlighted accurately with this greatly discussed campaign.
9. Uber Referral Program
Campaign Name: Uber’s Referral Program
Objective: The major goal of this Referral Program campaign was to expand in India by increasing the presence and audience engagement. Referral programs are a popular way to reward your targeted user base while acting as the sales individual for the brand.
How have they executed it?
Uber offered this unique referral program for both riders and drivers across India at first. The drivers being the sales individuals of this brand engage more drives in this company and this was a significant step for Uber as drivers were the major pillar of their business expansion.
The referral program offers the drivers the opportunity to earn around 2000 to 4000 based on the city or location they drive for and this is the major driving factor for Uber’s business success in India.
Uber also offers rider incentives which is the opportunity to earn a free ride or a ride of Rs.600 for each new referral they initiate. Another catchy feature of this campaign was the user-friendly user interface so that customers feel at ease while using this riding App.
Wrapping Up,
We hope that you learned from these 9 best examples of digital marketing campaigns. These campaigns guide brands to stay on the competitive curve and there exist different ways to conduct them. If you want to start your digital marketing journey, you must assess the campaign management solutions, personalization, and data maintenance you require to build appealing digital marketing campaigns that boost engagement and conversions. These 9 remarkable examples of digital marketing campaigns clearly illustrate the power of storytelling, high-quality content, and user engagement.
Want to know how personalized digital marketing strategies can guide you to get your desired business goals? Just visit W3 Web School today to consult with a digital marketing expert!