Before assigning a course, it is important to understand the digital marketing Course syllabus and what you will be studying in the course. Therefore, digital marketing course syllabus cover various topics related to online marketing and its tools. Below is a sample digital marketing course syllabus describing the key areas often included in digital marketing courses: Topics in digital marketing are:
Digital Marketing Fundamentals
It covers the basic concepts and principles that form the basis of a successful digital marketing strategy, such as best channels of digital marketing and why digital marketing is important for business.
SEO (Search Engine Optimization)
Search engine optimization is the practice of improving a website’s visibility and ranking on search engine results pages (SERPs). There are various techniques and strategies aimed at optimizing a website’s structure, content, and other elements in order to increase organic (unpaid) traffic from search engine.
Social Media Marketing
Social Media Marketing means promoting a product, service, or brand through various social media platforms is the practice. It involves creating and sharing content, engaging with users, and using paid advertising options to reach and engage your target audience.
Social Media Optimization
SMO stand for Social Media Optimization is an important Part of syllabus in Digital Marketing. It is a process of optimizing social media platforms and their content to increase visibility, reach, and engagement. SMO aims to improve a brand’s or individual’s presence on social media by implementing various strategies and techniques
Pay Per Click (PPC)
PPC stands for pay per click and is also part of digital marketing syllabus. It is a model of online advertising in which advertisers pay for each click on their ad. In PPC advertising, advertisers bid on specific keywords or audience demographics for their ads to appear on search engine results pages (SERPs) or on websites and social media platforms.
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.