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Digital Marketing Course Syllabus 2024: Fees, Duration, All Details (PDF)

Digital Marketing Course Syllabus

The digital market has been witnessing significant growth in the current era. Moreover, a growth of 8.31% will be expected by 2028 in the global digital market. Success in the rapidly shifting field of digital marketing relies heavily on staying one step ahead of the competition. A complete grasp of digital marketing is crucial for anyone wanting to advance in their professional career or initiate their own business. This blog offers a perfect digital marketing course syllabus covering a broad range of topics which can be easily downloaded for free in PDF format.

What topics are covered in the digital marketing course?

Fundamentals of Digital Marketing

This beginning part unfolds the fundamental concepts of digital marketing and how this has been transforming businesses by reaching and engaging a broad range of audiences. Explore how it is different from traditional marketing, with a focus on measurable outcomes, real-time engagement, and global audience reach. One can take advantage of the most latest updates to stay ahead in this changing environment, from influencer marketing to AI-driven marketing campaigns. Witness how businesses are applying digital platforms to reach previously untapped levels of success and examine the enormous depth and continuous growth. One can take benefit of this concise digital marketing syllabus to embrace the future of marketing and learn the ways to comprehend, modify, and succeed in the dynamic area of digital marketing. 

  • The difference between traditional and digital marketing highlights the benefits of using DM.
  • Digital marketing (DM) plan
  • Digital Marketing success measurement models
  • Budgeting, measuring, and scheduling
  • Templates & Plans

Table of Contents

SEO Syllabus

SEO Course Syllabus

The term SEO stands for Search Engine Optimization. This is the set of practices to increase the visibility of any webpage on SERPs (Search Engine Result Pages) & drive organic traffic through there. Unfold the power of SEO with our detailed digital marketing course syllabus which is specially designed to drive online traffic. The topics covered are: 

  • Keyword research 
  • Organic vs. paid results
  • Onpage & Offpage SEO
  • Universal SEO/ Voice search
  • Local SEO
  • Technical SEO
  • E-commerce SEO
  • Internal and external linking
  • Backlinking
  • Google Play SEO/ SEO for Apps
  • Algorithm Updates
  • Structured Data
  • Application of Webmaster Tool

Separate courses on SEO have also been offered by many institutions. You can check W3 Web School’s SEO course if interested [SEO Course].

SEO Training Course in Kolkata from Industry Experts

Are you looking to start your SEO journey? Then, you must explore the latest techniques and practices of search engine optimization (SEO)! To begin your SEO career, you must join W3 Web School’s SEO Course.

SEM Syllabus


SEM or Search Engine Marketing is a vital part of the digital marketing course syllabus that uses sponsored advertising to increase online presence. Developing knowledge of SEM will enable one to generate robust advertising campaigns, conduct keyword auctions, and maximize bidding and budgets—all of which will benefit your business to stand out for maximum effect and reach in the highly competitive digital market. The topics covered are: 

  • Introduction to Search Engine Marketing
  • Keyword Auctions
  • Paid search advertising
  • PPC (Pay-per-click)
  • Bidding strategies
  • Budget Optimization
  • Mobile Ad campaigns
  • Google Display Networks (GDN)
  • YouTube Marketing: Introduction and Ad Formats
  • Shopping Campaigns
  • Google Adwords

Separate SEM courses are also available in the market. You can visit W3 Web School’s SEM course if interested [PPC Course].

Practical PPC Course With Placement

If you are seeking success in the advertising pace, it’s the right time for you to join our Online and Offline PPC course!

SMM Syllabus

Social Media Marketing

Social media is a fundamental part of marketing. In this section of the digital marketing course syllabus, one can discover more about the key social media channels.  As it may be hard to get noticed on social media, marketers often have to implement paid social media marketing strategies to convey their message. This detailed digital marketing syllabus for training will teach one how to generate advertising campaigns that resonate target audience and what opportunities lay there in social media for individualised advertisements. The topics covered are: 

  • Introduction to Fundamentals of SMM
  • Planning SMM
  • How & Why of SMM
  • SMM for businesses
  • SMM tools: Buffer, Hootsuite, SEMRUSH, Buzzsumo, ChatGPT, HubSpot, and many more.
  • Facebook Marketing
  • Youtube Shorts
  • Twitter Ads
  • LinkedIn Ads
  • IGTV
  • Instagram for Business
  • In-depth knowledge of metrics such as CPV (Cost-per-volume), CPC (Cost-per-click), CPM (Cost-per-volume), and many more.

Social Media Marketing Course In Kolkata

Do you want to work on social media platforms and design effective marketing strategies there? Are you looking for a course that help you with the concepts of brand awareness, ad campaigns, business budget, quality leads, and website traffic boosing? W3 Web School’s Social Media Marketing Course in Kolkata is perfect for you!

Web Analytics Syllabus

Explore the power of web analytics with the detailed digital marketing syllabus. It acts as a compass for driving the internet, understanding user intent and interest, and monitoring vital metrics. Web analytics eases well-informed decision-making by analyzing data on user engagement, clicks, and conversions. You can explore the detailed syllabus for our digital marketing course to learn how to opt for web analytics to your career advantage and navigate your digital marketing strategy to thrive like never before. The topics covered are:  

  • Introduction to Web Analytics.
  • Google Analytics: Analysing key business metrics to make digital marketing strategies to reach broad customer segments.
  • Google Indexing
  • Site Links and Site Maps
  • Google Tag Manager (GTM): Concept of Tag Manager, setting up tracking, assuring one-stop tagging, and beneficial live projects.
  • Visitor Analysis.
  • Content Performance Analysis.
  • Social CRM analysis.
  • Social Media Analytics: Social media strategies, application of tools, and campaign refinement for maximum reach and audience engagement.
  •  Digital Analytics
  • Concept of major principles used by various platforms.
  • Actionable Insights & digital strategy implementation.

Content Marketing Syllabus

content plan

Content Marketing is highlighted as the key to success in the digital marketing syllabus. Content marketing is the major strategic approach to the grounds of marketing followed by involving the distribution and creation of beneficial, consistent, and relevant content to grab the attention of the target audience and accelerate their engagement. The purpose of content marketing is to offer valuable informative content, educational as well as entertaining resources or different perspectives to the target audiences rather than promoting their services or goods to the audience directly. The key objective of this type of marketing is to create brand awareness, and reputation and increase consumer loyalty followed by driving profitable customer moves. The topics covered are: 

  • Understanding the concepts of content marketing
  • Creation of buyer’s persona
  • Understanding buyer’s journey (3 stages of Buyer’s Journey: Awareness, Consideration, and Decision)
  • Creating content calendar
  • Understanding AIDA Model
  • Formats of content
  • Tools for Content writing and their usage: Chat GPT, Asana, MailChimp, Answer the Public, Google Scholar, Evernote, and many more.
  • Storytelling and its importance
  • Blogging, structure, best practices, and its importance
  • Instagram Stories and IGTV
  • Influencer marketing
  • Copy Writing

Email Marketing Syllabus

Email Marketing

Discover the opportunities of Email marketing by thoroughly diving into the digital marketing course syllabus. Delivering individualized information to inboxes, Email marketing is a customer engagement powerhouse that fosters brand loyalty and conversion rates. One can discover how to make captivating email campaigns with our complete digital marketing course syllabus PDF and ensure that your business remains at the top of successful digital communication. The topics covered are: 

  • Concept of Email marketing
  • Importance of Strategies
  • Email list building
  • Email Designing
  • Email Marketing tools: MailChimp, Hubspot, Bravo, MailerLite, AWeber, and Campaign Monitor.

As per the source from Statista, a total amount of 10.89 billion USD has been generated from the sector of Email Marketing globally. Moreover, 67% of users have agreed on the fact that using Email marketing as a significant digital marketing strategy has increased the open rate in Email marketing campaigns.

Affiliate Marketing Syllabus

Affiliate marketing has been emerging in the sector of digital marketing. According to the sources of Statista, 44% of the highest affiliate revenue has been generated globally from the retail industry using affiliate marketing.

affiliate marketing

Affiliate marketing is the process by which an affiliate earns a partial amount of commission for marketing another person’s or company’s products or services. The topics of affiliate marketing which are covered in the digital marketing course syllabus are mentioned below.

  • Concept of affiliate marketing
  • How to earn money
  • Amazon Influencer Program
  • Amazon Affiliate Program

e-commerce Marketing Syllabus

social commerce

The dynamic e-commerce market revenue is expected to reach a growth rate of CAGR 10.15% within 2028. In addition, You will be shocked to know that the number of e-commerce market users is expected to reach 2.5 billion by the end of 2028. Let’s dive into the realm of e-commerce marketing with our thorough digital marketing syllabus.

Grow your brand utilizing digital marketing strategy, assuring the syllabus for your digital marketing course sharpens your skills in negotiating the emerging world of successful e-commerce. The key topics of e-Commerce marketing which are covered in the digital marketing course syllabus are stated below.

  • Fundamentals of e-commerce marketing
  • Inventory management practices
  • Keyword research for product
  • Basics of supply chain management
  • Packaging & Shipping
  • Selling through online channels
  • Uploading product details on the online marketplace
  • Continuous monitoring of positive customer experiences

Top 25 Tools You Can Master

The Top 25 tools you can master by enrolling yourself in the digital marketing course offered by W3 Web School are mentioned below.

  1. Hubspot
  3. Ahrefs
  4. Buffer
  5. Buzzsumo
  6. Screaming frog
  7. Hootsuite
  8. Google Tag Manager
  9. Grammarly
  10. Moz
  11. Shopify
  12. Google Trends
  13. MailChimp
  14. Chat GPT
  15. Yoast
  16. Google Analytics
  17. Canva
  18. Answer the Public
  19. Google Search Console
  20. Trello
  21. Data Studio
  22. Crello
  23. Facebook Ads
  24. Linkedin Ads
  25. Amazon Associates

Digital marketing course duration

CourseDurationTypeSyllabusSuitable for
Professional Digital Marketing Course3 MonthsCrash courseFundamentals of SEO, PPC, and Social Media Marketing.Fast learners and working professionals with time limitations
Advanced Digital Marketing Certificate Course 6 monthsCertificate Course
  • Extensively covering SEO (Search Engine Optimisation), SEM (Search Engine Marketing), Email Marketing, Content Marketing, Web Analytics, Advertising, and Social Media Marketing. 
  • Fundamentals of HTML, CSS, WordPress, and Shopify, Website Creation (Basic Level)
Students seeking a detailed grasp of digital marketing for career initiation.
Advanced Digital Marketing Diploma Course9-monthDiploma course+Internship Facility
  • Advanced SEO, SEM, Email Marketing, Content Marketing, Web Analytics, Advertising, and Social Media Marketing with the addition of Graphics, WordPress, and Web design.
  • In-depth knowledge of HTML, CSS, WordPress, and Shopify, Website Creation. 
Students who are career-oriented and searching for an acceleration in their marketing career. 

Top Certifications

The top and most popular certifications you could get by enrolling in the three aforementioned digital marketing courses for boosting your professional career are mentioned below.

  • Google AdWords Certifications
  • HubSpot Certifications
  • E-mail Certifications
  • Certifications in Inbound Marketing
  • Google Analytics Certifications
  • Google Ads Fundamentals
  • YouTube Certification
  • Google Ads Display Certifications
  • SEMrush SEO Analysis Certification
  • HubSpot Email Marketing Certification

Top 5 Books You Should Know More About Digital Marketing

Book Title 


Digital Marketing for Dummies

Ryan Deiss and Russ Henneberry

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Joe Pulizzi

This is Marketing

Seth Godin

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Simon Kingsnorth

Digital Marketing Course Syllabus FAQs

What are the core topics covered in the Digital Marketing course syllabus?

SEO, SMM, SMO, Content marketing, email marketing, affiliate marketing, e-commerce marketing, Web analytics, and other major essentials are all the topics that will be covered in the digital marketing course.

Does the digital marketing course contain a huge syllabus?

The syllabus is huge but still easy to comprehend, so learners may successfully apply each topic effectively.

What is the digital marketing course duration?

The digital marketing course duration usually ranges from 3 to 9 months depending on the learner’s grasping power and capability.

What are the minimum eligibility criteria for enrolling in a digital marketing course?

Usually, there are no restrictions or barriers to learning digital marketing courses but, individuals with a 10+2 academic level and graduates are considered to be successful in acquiring knowledge on course topics.

Is an MBA required for a digital marketing course?

No, an MBA is not considered the essential parameter for a digital marketing course. The diversity of the digital marketing course syllabus has made it accessible for individuals who are willing to dive into the field of digital marketing.

Is the topic of website creation included in the course syllabus?

Yes, the topic of website creation is included in the thorough syllabus of the digital marketing course.

Is coding required for digital marketing?

No, Coding is not required for the digital marketing course.

Is pre-marketing knowledge essential for a digital marketing course?

It is not essential, but it is quite useful. W3 Web School offers thorough training for both beginners such as students and non-marketing professionals and seasoned professionals.

W3 Web School’s thorough course syllabus is your road map to achievement in the constantly evolving arena of digital marketing. Take benefit of these changing learning patterns by downloading the free digital marketing syllabus PDF. Enhance your skills, be aware of market trends, and negotiate the digital landscape with confidence. With our vast syllabus in hand, embrace the world of tomorrow as you begin your journey to digital supremacy.

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