Daily Archives: March 5, 2019

What is Google Analytics and how to setup?

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google analytics

Google analytics is a very important tool for website owners and people who use it rightly can take great advantage.

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic With the help of Analytics, the website owner can get information from all the visitors coming to their website.

With this Google Analytics tool, we get a lot of information, which we use to increase our search engine ranking. That’s why everyone should install analytics on their website.

How to Install Google Analytics

For proper installation of Google Analytics, it has to follow 3 steps –

  1. Creating a Google Analytics Account
  2. Taking the Tracking Code.
  3. Adding Analytics tracking code to your website.

Step -1 – Sign Up to Google Analytics

First of all to create an account for Google Analytics services Signup from your google account at https://www.google.co.in/analytics/.

If you already have a Google account / Gmail account, you can sign up using it.

Google’s account service allows access to all Google accounts from a single user account to use all of the product.

In the signup process, you will have to fill basic information and website details. After that, you have to click on “Get Tracking ID”.

Step -2 – Add Your Website to Google Analytics

After clicking on “Get Tracking ID” in the earlier step, a code will be generated which you have to copy and paste on your website to verify your Google Analytics account, to begin analyzing the google analytics service user’s website.

Now login to your WordPress website and activate any plugin related to google analytics. If you have Yoast SEO plugin, you can also activate tracking through it. The plugin will be the option of Google Analytics tracking code. You have to save your Google analytics code by copying it and then your google analytics account will be activated.

Step -3 Analyse Your Website Traffic

Now you can log in to Google Analytics and analyze your website’s traffic and visitors based on various different factors.

Some Features of Google Analytics

Real-Time Audience Monitoring

Geographic data

Behavioural Data

Interest

Age Group

Traffic Source

Bounce Rate

New Visitors / Unique Visitors

Page Views

Hope Google analytics tutorial will be helpful to you.