Top 15+ Google Analytics Interview Questions For 2025

I have crafted a complete guide of Top Google Analytics interview questions and answers to assist you in impressing the interviewers. I have selected these Google Analytics interview questions carefully, taking help from experienced professionals relying on what could be asked in coming interviews. 

Read this blog carefully and boost your chances of cracking the interview prompt answers. This article will provide you with an in-depth overview of Google Analytics.  

Let’s begin this, 

Q 1. Can you name some key metrics tracked in Google Analytics?

There are different types of key metrics tracked in Google Analytics, and they are mentioned below.

• Users
• Pageviews
• Traffic sources
• Page per session
• Bounce rate
• Sessions
• Conversion rate
• Mobile devices
• Audience location
• Average session duration 

All these above-mentioned metrics aid you in comprehending how potential visitors are interacting with your website. For instance, conversion rate helps you measure the total percentage of users that compete for one goal and bounce rate helps you track what amount of visitors leave your site after visiting just only one page. 

Q 2. Can you differentiate GA4 from Universal Analytics?

Universal Analytics is based on sessions, while GA4 is dependent on events. GA4 offers scalability by tracking events or engagements like scrolls and clicks without forming defined categories. It incorporates online and app data to boost cross-platform monitoring. GA4 offers predicted data with the application of machine learning. 

On the other hand, Universal Analytics deals mainly with tracking that is conducted online. Compared to Universal Analytics, GA4 offers more simple and easy reporting and is made to adhere to the privacy standards of websites.

Q 3. Can you name some different types of reports in Google Analytics? Explain them. 

There are five types of reports in Google Analytics and they are; 

Real-time reports: This type of report showcases live data like the latest page views and user activity, along with their geographical location. It also assists in tracking the effect of live events or campaigns. 

Behaviour Reports: This type of report helps you to track the actions of users on your site. They also involve data such as bounce rates, user engagement rate on content, page views and site speed. 

Audience Reports: This specific type of report helps you to offer specific details of your potential visitors like location, preferences, demographics, and usage of devices. It also assists you in comprehending your possible audience better. 

Conversion Reports: This type of report helps you track the eCommerce activities and completion objectives. You can measure the success of your business goals. 

Acquisition Reports: This report highlights the know-how of finding your site on different search engines, paid ads and through social media. This aids in analyzing the real-time performance of traffic sources. 

Q 4. State the differences among users, sessions, and pageviews in Google Analytics.

The element ‘Users’ refers to specific visitors that engaged with your website. The session refers to a group of users engaging within a particular period of time, such as multiple page visits. Page views in Google Analytics refer to the total number of pages viewed, including the repeated page views of the same visitor. 

Q 5. How do you differentiate Metrics from Dimensions in Google Analytics?

The element Metrics in Google Analytics refers to the quantitative data, such as percentages and numbers. Examples of metrics are conversion rates, bounce rates, page visit rates, sessions and more!

On the other hand, the term Dimensions refers to the qualitative data that defines the metrics like bounce rates, page visits, page views and more. Some common examples of Dimensions are City and Device type. 

Q 6. What do you mean by Engaged sessions in GA4?

The term Engaged sessions on GA4 refers to the sessions where the overall activity of users engages with the website. They involve particular sessions where users spend at least 10 seconds or complete an event of conversion or view more than two pages. It also points out significant engagement, providing in-depth insights into real-time behaviour and user interests. 

Q 7. What is Bounce Rate?

The term bounce rate refers to the overall user percentage that visits a single webpage of yours and leaves without more engagement. The calculation of the bounce rate is mentioned below,

(Single page sessions/Total session)*100

The higher the bounce rate you get, the lower the user experience or irrelevant content will be. 

Q 8. How do you set up goal tracking for an e-commerce website? 

There are several steps to set up goal tracking for an e-commerce website. The steps are as follows; 

Step 1: Go to the Google Analytics Admin panel page

Step 2: Click on the Goals section under the view column

Step 3: Pick the specific type of goal, such as Event location or destination

Step 4: Try to define different parameters of goals, such as the URL of the thank you page for successful purchases

Step 5: Saving the goal for further processing

Follow these steps to track conversions quickly and in real-time. 

Q 9. What do you mean by Funnels in GA? How many are there?

The activities users follow to achieve a task, such as adding products to a cart, making a payment or checking out, are referred to as funnels. They help identify conversion process delivery locations. You can build custom funnels with Google Analytics, depending on your specific goals.

There are four different types of Funnels are there in GA goals, and they include;

• Sales funnel
• Goal Funnel
• Multi-channel goal funnel
• Multi-channel sales funnel

Q 10. Can you name some popular and most used channels GA uses to track the traffic sources? 

There are some popular and most frequently used channels employed in GA to monitor real-time traffic sources. They are;

• Organic Search to track visitors from different search engines
• Direct to track how many users are typing the URL directly
• Referrals to highlight how many visitors you receive from external websites
• Paid search for tracking Ads through platforms such as Google Ads
• Social to track the real-time traffic from various social media platforms

Q 11. Explain why a Site Search Button is used.

The Site search button is generally used to monitor what potential users are searching on your website. This button also allows you to detect the most popular content, improvemental areas and intent of users. Through the analysis of search terms, most business agencies can optimize the overall content of the website and boost the user experience. 

This is also used to ease the accessibility of your website and boost overall customer retention and engagement. You will also be able to get better data insights on your website’s activities. 

Q 12. How do you differentiate Clicks from Visits?

Click are referred to as the total count of times a user or users click on the provided ad or link. On the other hand, Visits refer to a complete engagement of the website, such as multiple clicks or multiple actions. 

Visits will be increased by clicks as more than one click links in a session. 

Q 13. Explain the term Exit Rate in GA.

The overall percentage of visitors who leave a website right after visiting a specific web page, whether this is the last page or the first one, is referred to as the exit rate in Google Analytics. For example, the exit rate is 30%, meaning if 100 users visit a page, 30 of them leave that page just after viewing it. 

Q 14. How do you find the page or area where the highest clicks are made?

Check for the Behaviour>Site Content> All pages in the reports of Google Analytics. This highlights the overall page performance consisting of the total number of clicks, sessions and views. Moreover, advanced tools such as Heatmaps help you to get a visual display of that just by clicking on the hotspots. 

Q 15. Can you state some key benefits of using GA?

Google Analytics is a free web analytics tool that is powered by Google and aids in tracking and analyzing the real-time performance of your website. There are some major advantages that you might find appealing to boost your website’e performance and daily activities. 

The key benefits are;

• It helps in tracking real-time user behaviour and website traffic.
• It also locates and monitors the top-performing content.
• Google Analytics also helps you measure the daily performance of your campaigns.
• It also enables you to set and track the major objectives of the business.
• It also offers valuable insights for boosting the engagement and usability of your website. 

Q 16. What is the reason for choosing Google Analytics among other popular tools?

Google Analytics is highly dynamic or versatile, easy to access, and free of cost. It simply links with different marketing channels, such as Google Ads. Apart from that, GA4 offers more advanced features such as better privacy compliance, advanced machine learning insights, and real-time tracking of events.

Q 17. Can you explain what is in GA?

GA stands for Google Analytics. This is a free web analytics tool that aids you in tracking real-time traffic, regular campaigns and user behaviour. It also provides vital insights from different traffic sources, conversion rates, and users’ overall engagement. 

Q 18. Explain the steps to find the UA tracking code.

You can follow some simple steps to find the Universal Analytics tracking code the steps are;

Step 1: First, you must log in to Google Analytics

Step 2: Then go to the Admin panel and then go to the property setting feature

Step 3: Then go to the Tracking Info and click on the tracking code

Step 4: Then, you must copy the Unique UA code that appears there and paste it into the header section of the website. 

Q 19. What do you mean by Audience Report in Google Analytics?

This is a crucial element of Google Analytics. Audience Reports in Google Analytics offer significant insights related to user behaviour, demographics, interests and the usage of devices. This assists businesses in comprehending their potential audiences, enabling them for greater campaign and content optimization. 

Q 20. What are the three major elements of event tracking? Explain.

The three major elements of event tracking are Action, Category and Level.

The element Category refers to group events such as Videos, whereas the element Action refers to the description of actions such as pause or play, and the element Label refers to the details offered by the sites, such as video titles or bio. 

These popular elements of GA assist in tracking specific user engagement on the website.