Digital Marketing Course Syllabus: Beginner to Advanced
Last updated: January 2026 | Updated for 2026 Career trends
Do you want to know what an updated Digital Marketing Course Syllabus covers? Thinking about whether this is right or matches your queries! Don’t worry. Digital Marketing skills are important for anyone who wants to build smooth digital experiences.
The digital market has been witnessing significant growth in the current era. The dynamic digital marketing industry of India has been projected to grow at a rate of 30.2% by 2032.
Boost your digital career with a job-ready Digital Marketing Course in Kolkata. Create stunning interfaces and user experiences!
This blog offers a perfect digital marketing course syllabus covering a broad range of topics, which can be easily downloaded for free in PDF format. Also, I will discuss the course duration, tools to master and certifications.
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What is a Digital Marketing Course?
Digital Marketing course is a well-structured certification program that trains trending online marketing topics like SEO, Social media, ads, email marketing and content. The main goal is to master skills for digital business promotions and drive higher growth for businesses.
A detailed digital marketing course syllabus covers both fundamentals and advanced course modules with guaranteed practical training and career support.
This course is best for freshers, professionals and business entrepreneurs looking for career growth, boost business visibility and stay tuned with the latest digital industry trends.
Digital Marketing Course at W3 Web School, Kolkata
W3 Web School in Kolkata is popular and reputed among students for its detailed and industry-standard AI-integrated Digital Marketing course in Kolkata. They also deliver a comprehensive and specially designed Digital Marketing course syllabus that covers each area of Digital Marketing. We have demonstrated a detailed Digital Marketing syllabus below.
Take a Look at the Complete Digital Marketing Course Syllabus
The detailed Digital Marketing course syllabus has covered trending modules, including SEO, SMM, SEM, SMO, Email Marketing, Content Marketing, Affiliate Marketing and more, which are thoroughly discussed here.
Module 1: Fundamentals of Digital Marketing
This beginning part unfolds the fundamental concepts of digital marketing and how this has been transforming businesses by reaching and engaging a broad range of audiences.
Explore how it is different from traditional marketing, with a focus on measurable outcomes, real-time engagement, and global audience reach.
One can take advantage of the latest updates to stay ahead in this changing environment, from influencer marketing to AI-driven marketing campaigns.
Content
- The difference between traditional and digital marketing highlights the benefits of using DM.
- Digital marketing (DM) plan
- Digital Marketing success measurement models
- Budgeting, measuring, and scheduling
- Templates & Plans
Module 2: SEO
The term SEO stands for Search Engine Optimisation. This is the set of practices to increase the visibility of any webpage on SERPs (Search Engine Result Pages) & drive organic traffic through there.
Contents
- Keyword research
- Organic vs. paid results
- Onpage & Offpage SEO
- Universal SEO/ Voice search
- Local SEO
- Technical SEO
- E-commerce SEO
- Internal and external linking
- Backlinking
- Google Play SEO/ SEO for Apps
- Algorithm Updates
- Structured Data
- Application of the Webmaster Tool
Separate courses on SEO have also been offered by many institutions. You can check W3 Web School’s SEO course in Kolkata if interested.
Module 3: SEM
SEM, or Search Engine Marketing, is a vital part of the digital marketing course syllabus that uses sponsored advertising to increase online presence.
Developing knowledge of SEM will enable one to generate robust advertising campaigns, conduct keyword auctions, and maximise bidding and budgets—all of which will benefit your business to stand out for maximum effect and reach in the highly competitive digital market.
Contents
- Introduction to Search Engine Marketing
- Keyword Auctions
- Paid search advertising
- PPC (Pay-per-click)
- Bidding strategies
- Budget Optimization
- Mobile Ad campaigns
- Google Display Networks (GDN)
- YouTube Marketing: Introduction and Ad Formats
- Shopping Campaigns
- Google Adwords
Module 4: SMM
Social media is a fundamental part of marketing. In this section of the digital marketing course syllabus, one can discover more about the key social media channels. As it may be hard to get noticed on social media, marketers often have to implement paid social media marketing strategies to convey their message.
Contents
- Introduction to Fundamentals of SMM
- Planning SMM
- How & Why of SMM
- SMM for businesses
- SMM tools: Buffer, Hootsuite, SEMRUSH, Buzzsumo, ChatGPT, HubSpot, and many more.
- Facebook Marketing
- Youtube Shorts
- Twitter Ads
- LinkedIn Ads
- IGTV
- Instagram for Business
- In-depth knowledge of metrics such as CPV (Cost-per-volume), CPC (Cost-per-click), CPM (Cost-per-volume), and many more.
Separate SEM courses are also available in the market. You can visit W3 Web School’s SEM course if interested.
Module 5: Web Analytics
Explore the power of web analytics with the detailed digital marketing course syllabus. It acts as a compass for driving the internet, understanding user intent and interest, and monitoring vital metrics. Web analytics eases well-informed decision-making by analysing data on user engagement, clicks, and conversions.
Contents
- Introduction to Web Analytics.
- Google Analytics: Analysing key business metrics to make digital marketing strategies to reach broad customer segments.
- Google Indexing
- Site Links and Site Maps
- Google Tag Manager (GTM): Concept of Tag Manager, setting up tracking, assuring one-stop tagging, and beneficial live projects.
- Visitor Analysis.
- Content Performance Analysis.
- Social CRM analysis.
- Social Media Analytics: Social media strategies, application of tools, and campaign refinement for maximum reach and audience engagement.
- Digital Analytics
- Concept of major principles used by various platforms.
- Actionable Insights & digital strategy implementation.
Module 6: Content Marketing
Content marketing is the major strategic approach to marketing, followed by the distribution and creation of consistent, and relevant content. They grab the attention of the target audience and accelerate their engagement.
The purpose of content marketing is to offer valuable, informative content, educational as well as entertaining resources or different perspectives to the target audiences rather than promoting their services or goods to the audience directly.
Contents
- Understanding the concepts of content marketing
- Creation of buyer’s persona
- Understanding the buyer’s journey (3 stages of Buyer’s Journey: Awareness, Consideration, and Decision)
- Creating a content calendar
- Understanding the AIDA Model
- Formats of content
- Tools for Content writing and their usage: Chat GPT, Asana, MailChimp, Answer the Public, Google Scholar, Evernote, and many more.
- Storytelling and its importance
- Blogging, structure, best practices, and its importance
- Instagram Stories and IGTV
- Influencer marketing
- Copy Writing
Module 7: Email marketing
Discover the opportunities of Email marketing by thoroughly diving into the digital marketing course syllabus. Delivering individualised information to inboxes, Email marketing is a customer engagement powerhouse that fosters brand loyalty and conversion rates.
Contents
- Concept of Email Marketing
- Importance of Strategies
- Email list building
- Email Designing
- Email Marketing tools: MailChimp, Hubspot, Bravo, MailerLite, AWeber, and Campaign Monitor.
As per the source from Statista, a total amount of 10.89 billion USD has been generated from the sector of Email Marketing globally. Moreover, 67% of users agree that using Email marketing as a significant digital marketing strategy has increased the open rate in Email marketing campaigns.
Module 8: Affiliate Marketing
Affiliate marketing has been emerging in the sector of digital marketing. According to Statista, 44% of the highest affiliate revenue has been generated globally from the retail industry using affiliate marketing.
Affiliate marketing is the process by which an affiliate earns a partial amount of commission for marketing another person’s or company’s products or services.
Contents
- Concept of affiliate marketing
- How to earn money
- Amazon Influencer Program
- Amazon Affiliate Program
Module 9: E-Commerce Marketing
The dynamic e-commerce market revenue is expected to reach a growth rate of CAGR 10.15% by 2028. In addition, you will be shocked to know that the number of e-commerce market users is expected to reach 2.5 billion by the end of 2028.
Contents
- Fundamentals of e-commerce marketing
- Inventory management practices
- Keyword research for a product
- Basics of supply chain management
- Packaging & Shipping
- Selling through online channels
- Uploading product details on the online marketplace
- Continuous monitoring of positive customer experiences
Module 10: Online Reputation Management (ORM)
This module covers topics on making and protecting a brand image. You can learn how to monitor reviews, handle customer feedback, and deal with negative reviews. The significant issues of ORM, which are covered in the digital marketing course syllabus, are mentioned below.
Contents
- Introduction to Online Reputation Management
- Monitoring online brand mentions & reviews
- ORM tools
- Crisis management techniques
- ORM in SEO and social media platforms
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Top 25 Tools Covered in Digital Marketing Course Syllabus
The Top 25 tools you can master by enrolling in the digital marketing course offered by W3 Web School are mentioned below.
- Hubspot
- SEMRUSH
- Ahrefs
- Chat GPT
- Google Search Console
- Google Analytics
- Canva
- Google Trends
- Google Tag Manager
- Grammarly
- MailChimp
- Buzzsumo
- Screaming frog
- Hootsuite
- Moz
- Shopify
- Buffer
- Yoast
- Answer the Public
- Trello
- Data Studio
- Crello
- Facebook Ads
- Linkedin Ads
- Amazon Associates
Digital marketing course duration
Top Certifications on Digital Marketing Course
The top and most popular certifications you could get by enrolling in the three above-mentioned digital marketing courses for boosting your professional career are discussed below.
- Google AdWords Certifications
- HubSpot Certifications
- E-mail Certifications
- Certifications in Inbound Marketing
- Google Analytics Certifications
- Google Ads Fundamentals
- YouTube Certification
- Google Ads Display Certifications
- SEMrush SEO Analysis Certification
- HubSpot Email Marketing Certification
Want to become a certified digital marketer? Join W3 Web School’s Digital Marketing Course in Kolkata.
Career Options After the Digital Marketing Course
With 67% digital Job Postings in Kolkata, you can see the higher demand for digital marketing professionals these days. Multiple career options are available in the IT sector today under the same umbrella of Digital Marketing.
Let’s explore some of the highly demanding career options after the Digital Marketing course below.
- SEO Specialist
- Digital Analyst
- Social Media Manager
- PPC Expert
- Content Strategist
- E-commerce Marketer
- Affiliate Marketer
If you are looking for more job-ready courses, do visit W3 Web School.
Digital Marketer Salary in Kolkata
According to Ambitionbox, a Digital Marketing fresher in Kolkata can get up to ₹1.1 lac to ₹4.2 Lacs per annum, and it can depend on years of working. The Indeed data also reveals that a Digital Marketing fresher can earn up to 2.7 lacs annual package in Kolkata, West Bengal.
FAQs on Digital Marketing Course Syllabus
Q1. What are the core topics covered in the Digital Marketing course syllabus?
SEO, SMM, SMO, Content marketing, email marketing, affiliate marketing, e-commerce marketing, Web analytics, and other major essentials are all topics that will be covered in the digital marketing course.
Q2. Does the digital marketing course contain a huge syllabus?
The syllabus is vast but still easy to comprehend, so learners may successfully apply each topic effectively.
Q3. What is the digital marketing course duration?
The digital marketing course duration usually ranges from 3 months to 1 year, depending on the learner’s learning capability and training mode.
Q4. What are the minimum eligibility criteria for enrolling in a digital marketing course?
Usually, there are no restrictions or barriers to learning digital marketing courses, but individuals with a 10+2 academic level and graduates are considered to be successful in acquiring knowledge on course topics.
Q5. Is an MBA required for a digital marketing course?
No, an MBA is not considered a key requirement for a digital marketing course. The diversity of the digital marketing course syllabus has made it accessible for individuals who are willing to dive into the field of digital marketing.
Q6. Is the topic of website creation included in the course syllabus?
Yes, the topic of website creation is included in the thorough syllabus of the digital marketing course.
Q7. Is coding required for digital marketing?
No, Coding is not required for the digital marketing course.
Q8. Is pre-marketing knowledge essential for a digital marketing course?
It is not essential, but it is pretty useful. W3 Web School offers thorough training for both beginners, such as students and non-marketing professionals, and seasoned professionals.
Final Verdict,
W3 Web School’s thorough Digital Marketing course syllabus is your complete road map to achievement in the constantly evolving sector of digital marketing.
The Digital Marketing Course in Kolkata at W3 Web School combines academic learning with practical-world application. You can get a better comprehension of the fundamentals of digital marketing with our basic training. Boost your skills, be aware of the latest market trends, and negotiate the digital landscape with confidence.
With our vast syllabus in hand, embrace the world of tomorrow as you begin your journey to digital supremacy.
