What Does a Digital Marketer Do? Skills, Salary & Careers
Last updated: January 2026 | Updated for 2026 Career Trends
In this rapidly transforming digital world, businesses don’t rely entirely on traditional marketing techniques. To get closer attention online, brands are now using Google searches to Instagram reels. This increases the demand for digital marketers.
If you are a fresher and want to explore different career options or a working professional wants to switch careers, knowing what does a digital marketer do daily is essential. This is very important before joining a Digital Marketing Course in Kolkata or choosing a career in this digital field.
In this blog, I will mention different roles with responsibilities, skills, salaries, and whether they are good careers or not.
Let’s get started.
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Who is a Digital Marketer?
A Digital Marketer is a professional who is responsible for promoting and marketing brands, products, and services on different digital channels and platforms. Digital marketers track daily data, analyse competitors’ data, and use various strategies and advanced tools to attract the targeted audience at the right time.
A digital marketer will work with social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. They also work with search engines, blogs, and websites. Using online advertising tools is also a part of their job.
Digital marketers track every click, impression, and lead and then prepare a performance report to grow the business further.
What does a Digital Marketer do daily?
One common question that every interested individual in digital marketing asks is: What does a digital marketer do every day? The answer is simple. The work depends on specialization, as digital marketing is a dynamic domain.
Daily responsibilities of a Digital Marketer are;
- They plan and execute digital marketing campaigns.
- Conduct in-depth keyword research and optimize website content.
- Manage multiple social media accounts and make content calendars.
- Create engaging blogs, catchy ad copies, and landing pages.
- Run paid ad campaigns on Meta platforms and Google.
- Track user behaviour and website traffic using analytics tools.
- Analyze performance reports and modify campaigns for better results.
This task variety is the most popular reason why people think digital marketing is a promising and exciting career field.
Key Digital Marketing Roles and Responsibilities
Digital Marketing is a vast field that offers a range of roles and responsibilities. A digital marketer specializes in multiple areas. I have mentioned different roles with responsibilities here.
- Digital Marketing Executive
- Planning and executing digital marketing campaigns.
- Tracking campaign performance and website traffic daily.
- Managing social media, SEO, and paid ads all along.
- Social Media Marketer
- Creating and scheduling content on various social media platforms.
- Running social media campaigns and promotions.
- Analyzing reach, engagement, and growth metrics.
- Engaging with audiences and giving responses to their messages.
- SEO Executive
- Optimizing websites for faster and higher rankings on Google.
- Conducting keyword research, on-page, off-page, and technical SEO optimization.
- Building backlinks and authority building.
- Tracking traffic, rankings, and SEO performance regularly.
- PPC Specialist
- Running Google ads and paid ad campaigns
- Managing ad budgets and optimizing conversions
- Testing growth-led keywords, ad creatives, and audiences
- Content Marketing Executive
- Planning engaging and growth-focused content strategies for websites and blogs.
- Promoting content over multiple social media platforms.
- Tracking engagement and content performance daily.
- Email Marketer
- Designing and sending email campaigns.
- Writing engaging emails and managing subscriber lists.
- Analyzing open rates, conversions, and clicks.
- Performance Marketer
- Running paid ads on social media sites like Google, Instagram, and Facebook.
- Tracking ROI and optimising ad spendings.
- Generating leads and conversions
Digital Marketing Skills You Must Learn
To become a successful and growth-focused digital marketer, you need to master both technical and soft skills.
- Search engine optimization skills
- Search engine marketing skills
- Keyword Research Skills
- Email Marketing
- Content Marketing
- Content Creation
- Basic HTML & CSS skills
- Basic Design Skills
- Copywriting
- Brand Development
- Video Marketing
- Social media marketing skills
- Communication and Presentation Skills
- Data Analysis
- Problem-solving skills
- Creativity skills
These digital marketing skills are more effective than having any traditional degree or certification. So, you need to know and understand which skills are required. Then master how to use them on real marketing projects.
Digital Marketing Salary in India
Digital marketing is a highly popular field due to its attractive salary offerings. Digital marketing salary in India depends on industry experience, working years, skill sets, and specialization.
Specialist roles in SEO, SMM, PPC, Performance marketing, and analytics offer higher salary packages than others.
Digital Marketing Salary in Kolkata
Kolkata market offers a competitive salary, and you can see a rapid demand for digital marketers these days.
AmbitionBox shows that a fresher digital marketer in Kolkata can get up to ₹2.4 Lakhs yearly. An experienced marketing professional can get up to ₹3.4 Lakhs yearly.
Digital Marketing Career Path
Digital marketing offers skill-based and flexible career options. The different careers in digital marketing include;
- Digital Marketing Executive
- SEO Specialist
- SMM Specialist
- PPC Specialist
- Performance Marketer
- Email Marketer
- Affiliate Marketer
- Content Marketing Executive
- Freelancer
Many choose freelancing as a profession or work with global clients. This boosts their earning potential.
Is Digital Marketing a Good Career in India?
Digital marketing is one of the most demanding and growth-driven careers in India. Many freshers, working professionals, and business owners are choosing this domain due to its versatility and flexibility.
Why is Digital Marketing a promising career?
- Higher demand across various industries like digital marketing agencies, local startups, travel agencies, Fintech agencies, real estate firms, e-commerce agencies, and IT companies.
- You will get multiple career options due to the variety of specializations under this single domain. You can specialize in SEO, SMM, PPC, email marketing, Google Ads, affiliate marketing, content marketing, analytics, and more!
- You get the opportunity to earn extra income with a freelancing option. You can also get work flexibility with remote working options.
- This career helps you grow your skills in the practical field. This field is not dependent on a degree.
- This field is best for beginners, working professionals, housewives, and business owners.
- You will get the opportunity to get comprehensive training and learn continuously to build a future-proof career.
With businesses moving online, digital marketers are highly in demand, and you can’t deny their importance.
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Step-by-step Guide on How to Become a Digital Marketer?
If you are thinking about how to start your career in digital marketing, then you must follow this roadmap.
- Step 1: Join a Digital Marketing Course
- Step 2: Learn digital marketing fundamentals, SEO, SMM, PPC, Email marketing, Google Analytics, performance marketing, affiliate marketing, and more!
- Step 3: Master advanced techniques, tools, and Google Algorithm Updates.
- Step 4: Build a job-ready Portfolio and add projects to your resume.
- Step 5: Join Digital Marketing internships.
- Step 6: Pick a career specialisation.
- Step 7: Build networks and apply for jobs or freelancing.
Get a structured learning and industry-led experience with a Digital Marketing Course in Kolkata. You will get the opportunity to work on live projects, receive certifications, and receive placement assistance.
FAQs on What Does a Digital Marketer Do
Q. Can a non-IT student learn digital marketing?
Yes, of course. Students from any background, such as science, arts, and commerce, can learn it with hands-on training and make a long-term, successful marketing career.
Q. How long does it take to become a digital marketer?
Almost all the digital marketing courses take 6 to 12 months to complete with live project working experience.
Q. Is digital marketing tough to learn?
No, digital marketing is simple to learn if you start with digital marketing fundamentals and apply them daily. The concepts are simple and easy to understand, and practical training makes it even easier for beginners.
Q. How much can a digital marketer earn yearly?
A digital marketer in India can earn up to ₹2 Lakhs to ₹3.6 Lakhs yearly as a fresher. This can vary depending on skills, specialization, company location, and size.
Q. Is coding essential to learn digital marketing?
No, Coding is not essential for a digital marketing course.
Q. Which digital marketing skills pay the most?
High-paying digital marketing skills are performance marketing, SEO, SMM, PPC, Google Analytics, video editing, email marketing, affiliate marketing, e-commerce marketing, and more!
Q. Do digital marketers work from home?
Yes, digital marketers get the opportunity to work from home. Freelancers or remote working options allow them have this work opportunity. This is possible as most of the tasks can be conducted online with the help of advanced dashboards and tools.
Final Verdict,
I have discussed what a digital marketer does daily in India. I have also highlighted required skills, different digital marketing roles and responsibilities, career path, and salaries here. I have concluded that the digital marketing sector is the fastest-growing, and you can find this job interesting as you learn new strategies each day.
So what exactly does a digital marketer do? They plan, execute, and optimise different strategies to help a business grow online. It is a smart career option for students and working professionals.
If you want to build a future-proof Digital Marketing career, joining a job-ready Digital Marketing Course in Kolkata with placement assistance and portfolio building can increase your career opportunities.
Happy reading.
