Why Should You Choose Digital Marketing As Your Career?

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Digital marketing has entirely changed different marketing plans of big business houses. It has given a new dimension to various business strategies too. Since a long time the term marketing has come in different ways at different stages. However the emergence of digital marketing has really become a wonderful one. So, learning digital marketing is one of the best choices that you can make, in fact, you should enroll to online digital marketing courses in kolkata to know about this field in detail.

Digital marketing and career

When the entire world is speaking about digital marketing it is quite obvious that there will be great lucrative career behind this. In fact marketing simply implies to create or form customers, keep or hold the customers and satisfy the customers. This is the main motto of marketing. Digital marketing also means the same thing. The only difference is everything is done in online mode. The customers can go through the products quite easily.

If you want to make or build your career in digital marketing then it would be a very wise decision. A single decision can change your life to a great extent. In this fast changing competitive world digital marketing can be a very lucrative one. Moreover if you are from a marketing field and wish to pursue some more courses to build your career then digital marketing can be the appropriate one for you. The online mode of education is convenient in every aspect. Besides this, it can be done from any place at any corner of the world. All your queries can be solved by the online trainer or faculty.

How digital marketing is changing the defination of marketing?

Now let’s have some discussion on the various uses and impact of digital marketing.

  • It may happen that you want to know about any product of any company. The most convenient mode will be the online mode. Through digital marketing it has been possible to gain knowledge about any product at any point of time.
  • Not only this, but digital marketing be used as the easiest way or platform to promote your product. You can easily go through any specific product by using this platform.
  • As it is very economical in every aspect, it can be used for promotion of any brand or product.
  • As digital marketing is slowly overtaking the traditional mode of marketing about 82% of people in all over the world have chosen it as the most convenient platform.
  • Digital marketing can also be used to promote a brand quite easily. Most of the big business houses are opting for this option.

Thus with the passage of time there has been immense changes in the outlook of people in every sphere. Be it promotion or marketing people would prefer to have digital marketing as one of their mode of promotion. In fact life has changed to a great extent. The traditional system of marketing is in its way of extinction. It is hoped that near future there will be more prospects of digital marketing, which is why you need to enroll for digital marketing course online for better understandings.

7 Tips to choose best Web design training school in Kolkata

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A web designer is an individual who is creative and should also possess technical qualities.  A web designer uses the conditions in charge to redesign or build a website. Kolkata is famous for serving education to the young blood, and hence here you can get various Web design training schools. In this regard, a few points should be kept in mind when selecting a site designing school. Some tips for choosing a perfect site design school are given below.

Tip 7: Make a list

It is critical to making a list firstly and nicely. Firstly, a person should make a list of the colleges offering the courses in Kolkata. Transport and other important aspects should also be kept in mind while making a list. The list should be made to avoid hurry at the last moment and to get on the right track.

Tip 6: Visit the websites or directly visit the training school

Nowadays most of the Web design Training school has got its website.  Web sites should be checked thoroughly when getting into the schools. Web sites contain a lot of information about the training schools. The designing school selected can be visited directly very easily as Kolkata is connected nicely with an availability of a lot of transport systems. Thus one can visit the training school and decide further.

Tip 5: Training

Training is the main part of the course. When getting into any of the schools, a person should keep it in mind that the training and practical classes are most important than the academic classes.

Tip 4: Well equipped

Like the city, Kolkata is connected nicely, and a person can visit the designing school, it is important for the person to gain knowledge that whether the particular Web Design Training in Kolkata is well equipped or not. A Web design school should be provided nicely such that the students don’t face any kind of difficulty. A visit should be taken, and some information about the school can be easily gained from the students already studying in that particular school.

Tip 3: Faculty

One of the most important parts is to know about the teaching staff present in the training school. Kolkata offers a wide variety of teachers in numerous fields, but it’s important to learn about the staff of instruction found in that particular college. The information can be gained from the websites of the universities.

Tip 2: Placement record

A student must know about the previous year placement records in Kolkata. It is the most important task. A student after completing the course will desire to get into a good job with a decent salary. Hence, the student must know about the placements held in that training school. Placement records can be seen, and it would be better to ask them about the placement records in Kolkata.

Tip 1: Reviews

Kolkata offered a lot of web development training schools and compared to other places various designing courses are available such as WordPress, Javascript, etc. Reviews about any particular college are given in the respective college website or follow other third party websites if you have doubts.

Kolkata offers a variety of training colleges, but the points should be remembered when selecting a training school. A good training school not only helps to learn a lot of aspects but also contributes to frame the future nicely.

Five Reasons Why W3web School Is The Best Website Training School In Kolkata

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Nowadays, the Internet is the backbone of everything, and it is not possible to live without it. But, who invented the Internet! Compared to the use of the web at the time, when it was invented, the Internet is a lot more advanced today. But the persons, who are behind making the Internet accessible and responsive, are the web developers, who have to toil a lot to make the Internet usable for all. Kolkata is one of the biggest metropolitan in India, and if you are looking for The Best Website Training School In Kolkata then look no further as W3web School would be your final destination. If you are planning to start your career in web developing, you should know the five reasons, why should try taking admission in the w3web school in the heart of Kolkata.

5# Placement

Whenever a student is going to pursue any professional degree course, the first priority it is given to placement. In most of the level courses, the tuition fees and other related fees are quite huge, and thus, placement is something, which is mandatory. As far as the w3web school of Kolkata is concerned, the placement is quite good. And the best part is it has also been hundred person installations in more than 5 to 6 years of the past decade, where, in the other years, the placement is quite close to 90 to 95%, which is a bright figure.

4# Faculty

Web designing requires a lot of hard work and patience. Proper teachers, who have a lot of relevant experience in the field, should teach it. As far as the w3web school of Kolkata is concerned, it has the top faculty members, where many of them are from top corporate organizations, which means the students will get the maximum out of the faculty members. The teachers are also better than other schools in the same category in India.

3# Variety of courses

Web designing may seem to be two words, but it is a cluster of different other terms. When you talk about web design, then you should understand that it is not only about developing a particular website but for building the best website, SEO consulting and collecting user data is another most important aspect. There are a number of different courses, which are taught only in W3web School in Kolkata. Though you can find a number of other schools, where you can find such courses, but w3web school is an online school, where you can get everything under one roof.

2# Affordable fees

Fees can be the huge factor when you are thinking about getting your admission in a new institute or a coaching class especially in the case of professional degree courses. And as far as expenses of w3web school of Kolkata is concerned, the price of all the courses has been made quite reasonable, such that the students and their families can easily afford it, and it can also be considered as one of the institutions where the fee is easy to provide.

1# Student to teacher ratio

The student and teacher ratio is one of the most important aspects when you are enrolling for a course, which is an idea of the efficiency of the teachers in any state. Compared to other similar website design schools in Kolkata and all over India, the student to teacher ratio in w3web school Kolkata is quite good, which is something great for all the students there.

 

Top 5 Benefits Of Online Digital Marketing Training

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The term Digital Marketing has a wide meaning. The term means buying or purchasing something. However, besides this, there is another concept of digital marketing. It simply connotes commercialization of any product through online mode. It is mainly done with the help of Internet. Online digital marketing has brought a new dimension in the field of marketing. And, if you wish to learn this marketing art then, you should opt for professional Digital Marketing training Kolkata.

There are various advantages of online digital marketing training in Kolkata. Digital marketing has become an important aspect of the lie. Since the 1990s the concept has brought abrupt changes in the utilization of technologies in various brands of renowned companies. Now let’s have some discussion on the different advantages or benefits of Digital Marketing training Kolkata.

The 1# Minimum cost for the course:

If we observe minutely, then it will be quite clear to all of us that online courses require relatively lower than other classes. There are no hidden fees in these courses. Besides this one have the option to choose various online courses and start accordingly. It needs very few money.

2# No chance of missing the session:

Another significant advantage is that there is very less chance of missing the meeting. As everything is done through online mode one can attend it even if he is traveling. Even if they miss, they will get the previous lectures recording. It is indeed a great benefit. In fact, online mode of learning is done in many corners of the world. And this is why you should opt for the best Digital Marketing training Kolkata.

3# A favorable environment for learning:

It may happen that you may wish to learn in a very homely environment. It means you may prefer to sit comfortably in any position and learn. It is possible only through online education. Only online training permits you to learn from any corner of the world too. Even if you are ill, you can attend the class from home.

4# Opportunity to have better interaction:

Among all other online courses, digital marketing is such a course where one needs to get constant interaction with all online media’s. Thus this course can be very helpful. Besides this one can ask or satisfy their queries immediately with the trainers or faculties. They will get immediate answers too. All these facilities are critical for this course.

5# Ideal for working professionals:

Suppose you are already working and need to do a course, which can benefit your career. This one can be the right choice for you. This type of courses can give new grades to your career. Many people in this world also wish to have a good professional degree in their working career. This type of courses can help them a lot. Besides earning they can also learn and achieve a healthy level. Only one thing needed is the urge to learn and make something. In other words, this type of courses is ideal, especially for working professionals. And for this reason, you should avail Digital Marketing training India.

Presently we are living in a very fast moving age. With the help latest technological inventions, life has drastically changed. New terms and concepts have emerged. Perhaps we all are quite familiar with “Marketing.”  We are blessed to see and experience that our world has changed a lot. Latest technological innovations have brought large changes in human lives. Gone are the days when people spent ample time in doing work manually.

They had to spend the whole day in writing, and at the end of the day, they got nothing. Now a day’s everybody needs expert and skilled workers. They need excellent performance within short tenures. Hence in this context, one thing must be mentioned that latest science and technologies have helped human civilization a lot. It is hoped that there will be more significant innovations in near future.

 

Top 5 Useful Website Design Training Tips for Non-Designers

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Website design is one of the most common exertions due to its growing demands across the globe. And with the huge demand, the price of a website designer has enhanced significantly over the years, hence if you are a non-designer and wish to learn website design then you should be taking high-quality website design training course online to learn the art yourself.

Here in this article, we will be discussing top 5 useful website design training tips for all non-designers out there, hope this article will help you guys remarkably well.

1# Choose the perfect color combination

Each and every experienced website designer focuses heavily on the color scheme or the original color combination of the internet site along with a cool theme template. Well, if you seek for expert website designing training in Kolkata, then you will know that color combination while making the design is one of the most important aspects of an attractive site. So if you come from a non-designing background then make a note of this point, when you are planning for design, then color combination comes first for better visibility for the visitors.

2# Font size and Font style

You can say that, when it comes to website designing, then choosing the right font size and apt font style is one of an essential works to do. Choosing the right font style would help your site looks attractive and appealing for the visitor and hence as a designer you would always want to have an attractive website design for your customers. So consider font size and style as number two factor in your site design endeavor.

3# Easy Navigation

Navigation plays a vital role in user experience, in fact, if you have a site which is incredibly complex regarding user interface and navigation then your bounce rate for your site will increase significantly, which is what you don’t want to have.

Hence, when you are trying your hand at website design then choosing or planning an easy navigation for the users would be a perfect idea to implement. But then, learning all these steps or getting an idea about how to create easy navigation is not that easy, to be honest. So, if you are someone who has a keen interest in website design then getting a high-quality website design course online in Kolkata can be a smart decision for your aid in this regard.

4# Speed optimization

Various search engines like Yahoo, Google, Bing focus a lot on the website that loads quickly but then many designers don’t take a note on this point. Hence they put more efforts in heavy themes with too many plug-ins which eventually slows down the website loading speed significantly. And, if you are a non-designer, then make sure that you never choose any theme which is too heavy to load or takes ample time to open. It is also one of the primary reasons of bounce rate enhancement by the visitors. So consider speed optimization as one of the 5 points you should take into account before designing the website.

5# Responsive design

When you are creating a website then make sure the design is fully responsive, the static model does not have a value anymore. In fact, Google empathizes heavily of the website that has responsive website design with better ranks. But then if you a newcomer then enrolling in a reputed website design institute in Kolkata would be an excellent idea to learn the tricks from the experts in the city.  So, you should join a good website design course today and then you can quickly start developing beautiful sites for your customers.

Top 7 Most Powerful Ways Help Convert Your Website Visitors Into Leads

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More and more traffic to your website does not all the time mean that you will be able to generate more revenue, unless and until the revenue model is perfect and purely based on the display advertising. Albeit display ads model brings the very less or lowest revenue per visitor, which is more or less, compared to all the other revenue models. There are few studies that suggest you that only 26 percent of the online visitors or traffic end up looking at the display advertisement. This could be a difficult task, but an expert digital marketing institute in Kolkata can tell you how to do it.

Let Us See Seven Powerful Ways to Generate Leads

Here in this article we will tell you some important things, like seven most powerful as well as essential things or ways that help you convert your website traffic or visitors into potential leads. One of the most powerful as well as effective ways to monetize the internet website traffic to convert the potential leads as well as promote the products and or services to them through email marketing or the follow up call. If you are a digital marketing specialist, then you must know this is nothing but called inbound marketing, but if you are looking for a reliable digital marketing institute in Kolkata then they can tell you everything.

  • Landing Page – Optimizing the landing page is one of the most important things for sure, when you know your visitors most of them are coming from your landing page and all the services or products are listed on that page.
  • Bars for Notification – Bar notification another important thing, it is generally very essential when you notify your visitors for something, especially for a new product or service related updates.
  • Unblocking the Popup forms – If your visitors do not like the popup form, then you should give them an option to unblock it. This will help win trust for your website as well.
  • Opt in form for side bar and below posts – There are many side bar as well posts you will find see that you know which will be application for the purpose of visitors and your website need it.
  • Welcome for Redirects – Most of the websites do this, so you can also ad as well as optimize the welcome redirect forms at the same time.
  • Opt in form inside the Videos – You are thinking of showing various videos in your site that could be better if you optimize with the specific keywords and can opt in a videos inside the form.
  • Headers form – Header forms are some of the most important things, it is generally very essential when you notify your visitors for something, especially for a new product or service related updates.

Though, there are two main types of marketing available in the subject matter of digital marketing, one of which is inbound marketing and another is outbound marketing. Though, if you are a beginner or thinking to start the digital marketing course from a reliable digital marketing institute in Kolkata then they will train you everything regarding that. Albeit, the outbound marketing or the interruption of the advertising is no longer effectives as well as efficient due to the people get better at tuning out of the digital marketing.

6 Skills that Every Web Designer Must Have to Be a Master in Designing

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Website design often called web design is as much as an art and science in form. While the best part is the half of the job is mainly based on sound code as well as design, the knowhow, and the other part is based on just having a creative as well as intuitive sense of what looks good and what does not. A web designer who is learned in coding like HTML, XHTML, CSS, JavaScript and others will develop a strong core of fundamental to make himself of herself stand out from the rest of the crowd.

So the question is how you can develop the fundamental?

It is true that getting the skill in a particular domain would not appear overnight. Beyond doubt there is no substitute for experience, but a strong education – if formal or not – helps for sure. It is also one of the most trusted and highly advisable thing to keep the challenge and push beyond the time and limit of your comfortable zone. Let us see the six skills that every web designer should have to become a master or expert in web design. We have also given in a way so that you can understand the course you need to learn while a beginner, intermediate and advanced learner. Let us see how a web design training in Kolkata institute can help you to become an expert in web design.

  • For Beginner: Photoshop
  • For Intermediate: Photoshop, HTML, CSS
  • For Advanced: Photoshop, HTML, CSS, Ilustrator
  • This can be your bonus: Fireworks,

If you want to become a Front End Developer as well as Designer then you need the following.

  • For Beginner: Photoshop, HTML, CSS
  • For Intermediate: Photoshop, HTML, CSS, JavaScript, jQuery
  • For Advanced: Photoshop, HTML, CSS, JavaScript, jQuery, PHP or Ruby
  • This can be your bonus: firebug or chrome dev tools

If you want to become a Back End Developer as well as Designer then you need the following.

  • You need to have a minimum: PHP or Ruby
  • You need to learn: Photoshop, HTML, CSS, jQuery, PHP or Ruby and WordPress

Now see the six important skills that you need to have to become a master in web design and a good web design training in Kolkata institute can teach you or train you all those languages and software that are important for all time.

  1. Be familiar with all design process, including the high sense and understanding of colors, flow, balance and proportion, and spacing.
  2. Know HTML like the back of your hand that is one of the most important things to learn to become a master in design.
  3. Understanding the perfect points of building or creating the killer copy.
  4. You need to understand the business, so develop some business skills, if you do not need it now, you will get some benefits in future.
  5. Master the art and science of great listening.

And last, but certainly not the least, reach your web design zenith and see the hike of web design with creativity and fly with the top of the designers’ zone.

Be a Master in Web Design Learn from a Best Web Design Training Institute

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Master the design or the visual art of website design with professional training courses, which are dedicated to teaching as well as training you the most interactive, responsive as well as user centered high standard visual designs. Web design is no other than a visceral experience, where, most of the thing can be presented to the user is an essential as ever. If you are keen in learning web design from the industry experts, if you want to know or learn how to create amazing and stunning websites that are user-friendly as well as search-engine friendly that work across every smart device, which is called responsive web design. Your ideal choice would be web design training Kolkata, the city of joy filled with smart people and especially creative web designers.

Learn from Industry Experts Only

People all around the country are coming to learn web design, some of them do not find time to learn, but are zeal to learn web design, they like to choose online training and some students and fresher come to learn through offline mode. Most of you think whether learning web design is easy through online mode. Honestly specially all web design schools are not that much good providing online course on web design, very few are there in the country and some of there in Kolkata can give you this opportunity, by which, learning step by step you will be an expert in web design with the help of web design training in Kolkata.

Learn Web Design Online & Offline

You might question what the advantages of learning web design from a reliable web design training in Kolkata are. Why not learning web design offline? Will you be able to learn the entire course online? Is there any advantage of learning web design online rather than opting for offline course? Here in this article we will give all your answers. Let us read the article and get all your answers, and get ready to learn web design online in Kolkata. Let us see after learning web design which domain is open for you to pursue for a creative career.

  • After learning web design course, you can pursue as a web designers.
  • After learning web design course, you can start your career as a graphic designer.
  • You can start your career as HTML and CSS coder.
  • You can start your career as CMS designer or developer, if you learn developing side by side.

You can be a master in web design after you take training from a best industry expert web design institute in Kolkata. If you are too busy to go back to your offline training course, you might feel this can be an excuse, but do not worry this is the age of digitalization and you are free to learn whenever and whichever mode you like, so online mode is one of the best modes you have. Hundreds and thousands of fresher and experienced professionals are learning, now it is your turn to start your career in a new way, find the creative area and start learning web design from home only.

Top 42 Interview Questions and Answers for the Post of SEO

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Here in this section we have given 42 very important Interview Questions and Answers on SEO (Search Engine Optimization) and something about SMO, PPC, CMS etc. On another post we will discuss more about SMO (Social Media Optimization and Marketing), Content Management System and PPC (Pay Per Click). These questions you can use to prepare for your interview for SEO. These are some of the most essential questions that are asked in an interview for the post of SEO specialist.

  1. What is SEO?

Search engine optimization is a technique or a bunch of techniques that are used to boost a website rank in all major search engines. (Enhance the visibility and ranking of the SERP, i.e. Search Engine Result Pages)

  1. What are the types of SEO?

There are two types of SEO techniques, or SEO can be categories into two – On-page SEO and Off-page SEO.

On page SEO generally done on the page of the website and off site or off page SEO generally done off the page of the website.

  1. What are SEO Tools that you think good to use?

Alaxa open site explorer, Google Webmaster tool, Google analytics, Google Adword keyword planners, Bing analytics and webmaster tools etc.

  1. What Do you mean by backlink?

Backlinks are the links that are link back to your website or blog, it can be a home page or a deep link or the subpage of your website.

  1. What is inbound and outbound link?

Inbound is nothing but a backlink that is linked on another site and there visitors are coming to your website. It means visitors are coming to your site from other sites through your links. It is inbound.

On the other hand, when visitors are going from your site to other site, it is called outbound link. It is also a kind of backlink, when you are linking another site’s URL in your website and your visitors found the link relevant and going outside of your website to another site. It is an outbound link.

  1. What do you mean by Google bot?

Google bot often called as Google bot is nothing but a web crawling bot, sometimes called spider. It is a robot that used in search engines to discover new/latest updated pages that are added to the Google’s index.

  1. What do you mean by search engine spider or crawler?

Search engine spider or crawler is nothing but a robot that discussed above in the Google bot section, used to discover the new pages that have been added to the Google’s index.

  1. What do you mean by cross-linking and what are its functions?

Cross linking generally refers to the procedure of linking between two sites. If it is owned by you or other person. This link generally provides similar content type.

  1. Why use keywords and what are the relevancy of using keyword?

Keywords are words that generally users search typing in search engine’s search box.

Keywords are some of the most important things in SEO. A content without keywords is useless. If you do not include relevant keyword in your content then your content has less chances coming up in the SERP.

  1. How much keywords or the percentage of keywords you use generally in a content?

It varies from person to person, sometimes in Google’s updates we found 2-4 percent keywords is good in a content and sometimes SEO experts believe 1-2 percent of keywords are good in a content. It varies from person to person, depending on their skills and knowledge.

  1. What is keyword stuffing?

Keywords stuffing means putting excessive or unnecessary keywords in a content, which is not at all good for Google’s guidelines.

  1. Is good content necessary for search engine optimization?

Content is the kind of a website. When you search a website, we type keyword short or long to find a specific website or content. If the content is good then only the website will be visible, because there would no person in the world who will find a website only to see the design without getting any information.

  1. Do you know anything about Google’s penalty? Why it gives?

Google’s penalty is nothing but a fine or a negative impact on a website or blog. It reduces the search ranking of a website. If you get a penalty, it means your website is not following Google’s guidelines that generally Google provides through Panda, Penguin and Humming Bird update.

  1. Do you give some good SEO blogs that you feel good and for learning SEO?

Yes, there are few SEO blogs I like to read to gain more knowledge in SEO, some of them are:

  • Search Engine Land
  • Brink Marketing
  • MOZ
  1. What is title tag?

A title tag is nothing but a tag that is used to write a unique and search engine friendly title.

  1. What is meta title?

A meta title is a tile that is used to write a unique title that generally put in the HTML header that helps to give the information to the search engines about the site pages.

  1. What is meta description?

A meta description is nothing but a description paragraph that says something about the website page or post. It is about 156-160 characters including space.

  1. Do you know anything about CMS?

Yes, CMS is called Content Management System, some of the most popular CMS are WordPress, Joomla, Magento, Drupal etc. They are widely used to build websites and blogs for personal and business use.

  1. What do you know about White Hat, Black hat and Grey hat SEO techniques?

White Hat SEO – White hat SEO is a bunch of SEO techniques that are used following the search engines guidelines. No trick, no short cut, no harmful things or techniques are used in white hat SEO.

Black Hat SEO – Black hat SEO is a bunch of SEO techniques that are used without following the search engines guidelines, Tricks, short cuts, harmful things or techniques are used in black hat SEO to boost one’s website rank.

Grey Hat SEO – Grey hat SEO is a bunch of techniques that are used to improve the site rank, but somehow they are ethically dubious and someday would be considered as black hat.

  1. Is SEO differs from SMO and SEM?

SEO differs from SMO and SEM for sure. SEO is called Search Engine Optimization, whereas SMO is called Social Media Optimization and SEM is called Search Engine Marketing. All are different from each other.

  1. Do you think organic SEO is better than PPC?

Organic SEO is not expensive, if you learn SEO without investing a single penny, you can do SEO, but if you hire a SEO professional, he or she or the company will charge you a fee for sure. On the other hand PPC is expensive; it is called paid advertising that some search engines provide, Google is one of them. Which is better that is a matter of contradiction. If you apply organic SEO and your website rank in SERP then that will last long, but if you apply PPC and till you apply your ad will appear on the SERP, when you stop they will be vanished.

  1. What do you mean by PPC?

PPC is called Pay Per Click, which is called paid advertising, a service provided by Google.

  1. How many characters do Google support for title?

Google generally support 60 characters for a title of a website or blog post including space.

  1. What is LSI?

LSI is called Latent Semantic Indexing, is nothing but a system used by Google as well as other major search engines. Search engine crawlers or spiders collect some words or phrases from the website and treat as keywords for the post or page.

  1. What do you mean by 301 or 404 redirect?

301 redirect is a permanent redirect that passes between 90 to 99 percent of the link juice (link juice is called the power of ranking) to the redirected page.

On the other hand, 404 redirect is one of the most easiest as well as effective ways to fix the 404 errors from the perspective of SEO, which is used a 301 redirect. They are interconnected with each other.

  1. Do you know something about Google’s humming bird, Penguin and Panda? What are they?

Humming Bird, Penguin and Panda are Google’s search algorithm that provide updates and news on the search engines behavior and the websites to follow them.

  1. What is Webmaster tool?

Google webmaster tool also known as search console helps to check indexing status and optimize visibility of their websites.

  1. What is Analytics?

Google or other search engines analytics are the systematic computational analysis of data or statistics or the information resulting from the systematic analysis of data or statistics.

  1. What is breadcrumb?

Breadcrumbs trail or bread crumb is a graphical control element that are used as a navigational aid in the user interfaces. It helps users to keep the track of their locations within the programs, documents and or websites.

  1. What is robot.txt?

Robot.txt is a code or program that are used to hide a specific web page(s).

  1. Tell me something about On-page SEO techniques?

There are many on-page SEO techniques a specialist can apply, some of them are:

Local listing, meta title, meta tag, meta description optimization, HTML or CSS validation, W3C validation, image optimization, anchor text optimization, link or broken link checking, URL optimization, content optimization etc.

  1. Tell me something about off-page SEO techniques?

Off page optimization is all about submission of the content in different websites, some of them are:

Article submission, blog submission, PR submission, PPT submission, directory submission, social bookmarking, back linking, link baiting,  blog commenting, web 2.0 submission etc.

  1. Tell me something about Social Media?

Social media are some social platforms that are used to connect and interact with people all over the world. Social media also used to share pictures, comments and information easily. Some of the well-known social media are: facebook, LinkedIn, Twitter, Google+ etc.

  1. What is do follow and no follow site?

Do follow sites are those websites that allow links to submit and no follow websites are those sites that do not allow any link to their website.

  1. How many characters support Google as meta description?

Google supports characters for meta descriptions up to 160 including space.

  1. What is canonical Tag?

canonical URL or canonical tag allows a user to tell search engines, which is certainly similar URLs are generally one and the same.

  1. What do you mean by keyword streaming?

Keyword streaming is nothing but analyzing the relevant keywords and choose the best of best keyword for your website in order to get organic traffic and leads by way of keywords.

  1. What is the difference between internet marketing, digital marketing and SEO?

Digital marketing and internet marketing discusses the same thing, though they are same but the name is different. Whereas SEO or Search Engine Optimization is a bunch of techniques that are used to boost one’s website rank in SERP, which comes under digital marketing.

  1. Are SEO and SMO come under digital marketing?

Yes, SEO and SMO come under digital marketing. They are the part of digital marketing as well.

  1. What do you know about affiliate marketing?

Affiliate marketing is a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

  1. What is speed test?

Speed test allows to know the website loading speed, the less the loading speed the website is the more chance to get the higher rank, more impression and visitors.

  1. What is disavow links?

Disavow Links tool or Google’s link disavowal tool that allows publishers to say the search engine like Google that they do not want certain links from other websites and do not count them as link to rank web sites.

Advanced Technical SEO Training and Certification for a Bright Career

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The majority of people who do not know about SEO i.e. Search Engine Optimization think SEO is just all about On-page and Off-page optimization, and nothing more than that to do or to learn in this domain. Few of them believe social bookmarking, directory submission and other Off-page optimization work, like article and blog submission, PR submission, Q&A submission, blog commenting and other tasks that are called essential for Off-page optimization.

The Perspective of SEO is Changing

But, now-a-days, students and especially those who are working in IT or non-IT domain like to come to SEO and particularly the picture is different in different metro cities like Kolkata. This is a place where most of the SEO training institutes in Kolkata provide same type of traditional SEO techniques that most of the time do not work in real life SEO. The perspective of SEO is changing, so institutes providing SEO courses need to change their courseware and other tools, and most importantly, they need to follow the search engines’ updates, for example Google’s Panda, Penguin, Hummingbird updates to understand what and how they are asking to do SEO for better rankings.

So to know them all, you need to know the advanced technical SEO things and a professional industry expert SEO training in Kolkata can give you that training that would be totally advanced technical with certification if you need. Most of the training institutes in Kolkata offers a range of courses with or without SEO, such as:

  • Internet Marketing course with basic SEO
  • WordPress training course applying SEO techniques
  • Drupal training course apply SEO techniques
  • Magento training course applying SEO techniques
  • Professional web design course with SEO
  • SEO and SMO course in one
  • Complete Digital Marketing course
  • Affiliate marketing course

These types of courses are not traditional SEO course only. With these courses, you are learning developing one or more CMS and at the same time applying your SEO skills that you are learning from the SEO training institute in Kolkata, so that you can get how the real life SEO techniques work.

Few things that You need to Learn in Advanced Technical SEO course

There are many things that you have not learnt in SEO, if you have already pursued for a SEO course, but here in SEO training institute in Kolkata you can learn many things that are important for technical SEO, but hardly a few institutes offer. Let us have a look about that at a glance.

  • Analyzing the fast loading of websites
  • Why responsive website design and the relationship with SEO
  • Rewriting URL with HTACCESS and other
  • Shortening the URL before submitting the social media
  • Redirection of URL properly
  • Relationship between permanent and temporary redirection, how and what are the things you need to know to do it effectively
  • Difference between canonicalization and cannibalization
  • REL Canonical Tag and how to utilize it
  • 404 page creation and broken links finding
  • Creation of custom page
  • 301 and 302 error and why is important
  • xml and HTML sitemap creation and submission
  • RSS creation and submission
  • txt file creation and importance
  • Complete understanding of Do Follow, No Follow and Disavow links, tools and how to utilize them for technical SEO purposes

There are many SEO institutes in Kolkata provide SEO training with basic SEO certification, but if you need Google’s AdWords and Analytics certification you would like to visit at W3 Web School one of the best and trusted SEO training institute in Kolkata offers training with other global certifications as per the demand of the clients and students.

Reach Millions of People through Your Website Who Share the Same Passions

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Do you have passion for creating new and unique designed website? Are you fond of creative things? If you have answered ‘yes’ of either of the questions asked then this article could help you find your lucrative career in design, yes we are talking about website design for sure, one of the most trusted and lucrative career in present day IT arena. Building website is not a daunting task today, but building a creative, unique and stunning website is a challenge and to do that you need a systematic training from a good web design training in Kolkata.

You Do Not to Be a High-Mind Creative Person

You may have heard somewhere that to become a web designer you need to be a high-mind creative person. You need to have creative blends of mind, patience, perseverance, dedication and so on. It is true that you need to have a creative blend of mind, patience, perseverance and dedication that you need to have to do any job. Here you need passion to do something unique and creatively new. A web design training in Kolkata can open a lucrative career in this IT domain where you can show your creativity to the world.

Polish Your Creative Mind

The task of a web designer and developer is also most same, most of the people believe when they create websites. Most of the people think this is almost same, both are in same field so both can create website, though this is not true, because a web designer only design the website, necessary things and the coding part take care of by developers. Albeit both are in the same track, but doing their individual work, both are working for a single website, that a web design training in Kolkata can tell you better, but doing different job, but they have specific domain training, specific software training and handled specific projects for hands on experience.

Choose the Best for Best Career

There are many web design training in Kolkata that deals with both the area understand and guide you better in this regard if you like a creative career. You should choose the best institute to become a successful person in this creative field. The question may rise in your mind, why choose a professional not a person who is working in the industry. The answer is simply, a professional can train you, but better you choose an institute that can give you the placement assurance at the same time.

When you are decided to become a web designer and fortunately from Kolkata then get in touch with a best web design training in Kolkata that can give you up-to-date courseware with assured placement, also set your mind if you want to be a professional web designer and at the same time need to have a different mindset if you want to become a hardcore web developer, because many institutes are there in Kolkata offer web design and development course at one course.

Can a Professional Website Designer Be A Full Time Website Developer?

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This is a recently asked question by our students and especially the IT professionals, some of whom are in web designing and some whom are in web development. The question is – Can a web designer become a professional web developer at the same time? If you are a web designer and thinking to take up web development or vice a versa. So, if you have taken decision or thinking of taking a web designing course if you are a developer or thinking of pursuing a course in web developing if you are a web designer then this is the ideal time to pursue a course in Web design institute in Kolkata, if you need, you can pursue online or offline course.

Web Design A New Arena of Career

In the time, you are website developer, you normally get to the point of developing the websites handling or working on different national and international projects. It seems that as a developer you can do it on your own reading some books or online materials, you generally do it, if you are a smart person. But in the time, it comes to design, even the best as well as smartest developers suffer a lot or face trouble, it is not just coding or handling large database, but you need creativity to do something unique and stunning at the same time, so if you are creative enough then a web design institute in Kolkata can help you start a new arena of web design.

Website Design is All About Creativity

Let us see the disclaimer, which way you are on, you might think you are a website developer, you are fond of designing and you try at home and succeeded but if you are a smart person then you certainly know that without a professional web design institute in Kolkata training it is not possible to become a professional website designer which is your wish now. Web designing is not just HTML, CSS, JavaScript or Bootstrap, but it is all about creativity, thinking creatively and doing something different that others do not or cannot. You are creative and you are applying your creativity onto the website.

Individual Mindsets

Both website designers and developers create websites. Most of the people think this is almost same, both are in same field so both can create website, though this is not true, because a web designer only design the website, necessary things and the coding part take care of by developers. Albeit both are in the same track, but doing their individual work, both are working for a single website, but doing different job. They have specific domain training, specific software training and handled specific projects for hands on experience. Web development or web design institute in Kolkata that deals with both the area understand and guide you better in this regard.

So you need to have different and unique mindset if you want to be a professional web designer and at the same time need to have a different mindset if you want to become a hardcore web developer. It is up to you which one you choose and you have interest, but both are good a present time.

Importance of SEO Training for Corporate People or Small Business

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SEO says, Search Engine Optimization a bunch of techniques that are used to boost one’s website’s search engine rank, commonly called SERP. Though, this is a very common thing that most of the small business organizations know, but hardly a few of them apply. If you are running a small business and much worried about your business website, blog, social media presence, online reputation and other important matters then you must learn SEO. Oh! You may think you are a businessman and what is the need of learning SEO? Here we will discuss about that. SEO and its importance for small businesses and importantly the benefits of learning SEO from a SEO institute in Kolkata if online or offline. Let us see the reason to choose SEO course for corporate or small business people.

  • Learning from a Professional and& Experienced industry SEO Professionals.
  • Complete On-page, Off-page, Blogging, content Marketing training in Kolkata.
  • Authentic advanced ethical white-hat SEO training.
  • Customized SEO and SMO course content in accordance with small business requirements.
  • Learning from fundamental SEO to step-by-step advanced procedures.
  • Build expertise and take up specialization according to the personal requirement, including technical and soft core SEO.
  • SEO, SMO, SEM, SMM all are included in one course.
  • SEO for professional, corporate and especially for small business owners.

This is no doubt a normal situation for the majority of small business organizations which do not have know-how search engine optimization. The situation should be changed. A reliable survey said SEO is not for fresher or experienced people only. It is for small businesses and especially for those business organizations, which do not have that much investment option in promotion or advertising their products and or services. They can easily build strong online presence with the help of search engine optimization and social media marketing. There are many SEO institutes in Kolkata offering customized courses for corporate people and small business owners. If you are one among them, you can choose the best one you like for your business promotion. The course has been conducted by the institute as per the students demand, but more the less the course structure is same, which is here mentioned below.

SEO for Both Tech and Non-Tech Background People

SEO is for technical and non-technical people both. For SEO training it does not need any specific educational qualification or technical backgrounds or any prerequisite skills or education. Anyone can take part in this SEO training in Kolkata, but if you are coming from technical background with a prior knowledge of HTML, CSS and a bit of CMS then it would be good and easy to grasp the techniques of SEO.

Let us see who can attend this corporate or small business SEO course.

  • Small business organizations owner as well as entrepreneurs.
  • Internet companies or startup ecommerce companies.
  • Consultant in Web Technology.
  • People who are Internet geeks.
  • Professionals working in Business Development domain.
  • Managers who are working in Customer Relationship.

If you are in the city, Kolkata then you must have seen there are hundreds of thousands of SEO training institute in Kolkata offering a bunch of digital marketing courses, including SEO, one of the important topics for internet or digital marketing, but before choosing judge the few things that are relevant to choose the best one, like courseware, online or offline course, weekend classes, one to one doubt clearing sessions etc.

How to Make Money Online with the Help of Digital Marketing

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Do you want to learn how to earn money online? People believe, there is not shortcut to riches. Yes, it is true somehow and in some situation, but if you follow, the ways that can give you the smart cut then you can make money easily or less effort that is quite hard in days. If you are thinking how to do it or which is the way, then we must say you can do it online with the help of digital marketing. Career in digital marketing is booming these days, you must consider this can be the future of IT in India.

Digital Marketing in the Major IT Hub in Kolkata

If you are a beginner and looking for digital marketing as a career this is the right time for you. Here we will discuss how digital marketing training in Kolkata one of the major IT hubs in India offer courses on digital or internet marketing that helping students, fresher, experienced and IT professionals thinking it a full or part time money making career. Do you read blogs? Yes! Great then how many blogs have you read till date to know how to earn money online? May be 100 or more for sure? How many blogs are there told you earning $1000 and more a day is easy and so on? May be 99 percent of the blogs you have read.

Do Not Fall on Trap or Make Yourself Fool

Here in this blog we will tell you making money online is not a difficult task with the help of digital marketing and a digital marketing training in Kolkata can help you to learn that, but it is not that much easy if anyone tells you, you can learn and earn from the very first day and as much as you wish; if anyone said you this, then you must be rest assured that he is lying and making you fool. Only a professional training can tell you how to do that and that is surely a long term process, but assured. It is not a single day job.

Beware of Fraud Business Campaigns

In India, hundreds of thousands of online business campaigns are launching every day, and most of them are doing fraudulent to the people. Many people are buying their software and tools to earning money and the majority of them are cheated. One thing you should bear in mind, you will never get something for nothing, you pay and you get, may be less or more, but a true training – online marketing training or digital marketing training in Kolkata can help you find the way to earn money online. You need to know some important things prior to start a career in digital marketing or earning money online.

  • To earn money online you need lots of effort in building your website, optimizing and building reputation for the website through which you like to earn money online.
  • You can do freelancing for making money online, one of the best ways that millions of people these days are applying.
  • You might have noticed placing or displaying advertisement in different websites, which is called Google AdSense, is one of the best ways by which you can earn money online.
  • A good digital marketing institute in Kolkata can tell you how to make money online making with YouTube. They can teach you the techniques to earn money from YouTube as well.

You need to know the techniques or methods of making money online and only a digital marketing training in Kolkata can help you to learn and apply the methods or techniques successfully.

This can be your killer tips to make money online using digital marketing, if you like to share it to others you can sure it, because this would be good for those people who like to earn money online and do not know who digital marketing helps them making money online.

Custom Digital Marketing Training Program for Corporate People

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Digital marketing training is a big word, not to mention a lucrative industry these days. This is the one and only and most strong reason fresher and experienced, even corporate people also running after digital marketing courses. You believe it or not this is true and one of the most powerful tools that helps one’s business grow online where more than 70% searchers are coming from mobile devices and especially for B2B or Business-to-Business customers, for instance the e-commerce website. If you want to kick-start your career, you must need training in digital marketing, though you can choose your specialized course like –

  • Search Engine Optimization
  • Social Media Optimization
  • Pay Per Click or Google AdWords
  • Search Engine Marketing
  • Email marketing
  • Social media marketing
  • Affiliate marketing
  • Adsense

However, the above-mentioned specialized courses can be available if you get in touch with a highly professional and experienced digital marketing company. Suppose you are from a metro city in India, for example Kolkata, a reliable city offers various courses and see many digital marketing training in Kolkata offer a variety of specialized courses in digital marketing, the demanding one is Search Engine Optimization training. Many people question these days about custom digital marketing training. Let us see at a glance what the custom digital marketing training in Kolkata is and the lessons you will have in this customized course.

Training for Organizations: –

  • Customized to each organization needs
  • Complete experiential training and learning with end-to-end live hands on international project
  • All aspects covered of online/internet/digital marketing
  • Curriculum developed by industry experts
  • Learning will be delivered by way of local or global cases studies on digital marketing

Training for Educational Institutions: –

  • Training customized to educational institutions need
  • End-to-end live hands on project with complete experiential training
  • Training program caters for fresher differently, for corporate experienced differently, for educational institution people differently and for IT professional differently
  • Curriculum developed by industry experts
  • Customized to your organization or business need
  • Learning will be delivered by way of local or global cases studies on digital marketing

Who Should Join this Custom Digital Marketing Training in Kolkata?

Generally, there is no hard and fast eligibility criteria needed for obtaining a certificate of digital marketing or learning the digital marketing courses, but the basic is HS or Senior Secondary qualification, a mature persona who can take the course seriously and apply easily. Let us see at a glance.

  • HS / Senior Secondary
  • Students – Graduate, Engineer or MBAs
  • Fresher or Experienced in IT

Digital marketing Training are available in different forms, some forms are sound good, but ultimately depends on the training institute provides you training and the lessons they provide to you. Most importantly, whether they are industry faculties or trainers running the institute and provide you hands on experience. You can study at home the necessary lessons but the most part is practical training, so you need apply them a lot to get the possible results that you will do in job after completing the course.

Before Your Dive Into Web Design and Development Course Read This!!

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Web design courses are sought these days, by the majority of candidates and it is a versatile subject no doubt that is related with the design of web pages or a entire website. These days, almost all small, medium and large companies have their own websites that run to advertise and sometimes use for promotional purposes their products and or services. So the basic things here you can understand if there is or are one or more websites for a business or millions of blogs are there, thousands of ecommerce websites in the world the opportunity is much bigger in this web design sector.

Web Design in Ecommerce Industry

Now-a-days, online shopping, better to say the ecommerce websites have gained a lot of popularity and they offer students with the technical as well as creative knowledge and skills to design websites. At the point, you are becoming a digital designer and a developer. With the help of a professional web design company in Kolkata you will learn the coding things like, HTML, CSS, JavaScrip, PHP, MySQl, Ajax and the designing parts like, Photoshop, Dreamweaver, Coral Draw, Bootstrap and other important tools and software to help you become a professional website designer.

Is Web Design and Development Course Profitable in India

  • The answer is simple, it depends on your several things. Let us have a look.
  • The course you pursue for a short term or long term training in web design.
  • The Web design training institute in Kolkata, India you have choose.
  • The training institute’s faculties and courseware which will help you learn the pros and cons of website design.
  • The placement assistance of the institute after completing the course.
  • The hands on training you get from the institute you have chosen and lot more.

The above mentioned things are few not more when you decided to purse for a course to become a web designer and wish to work as a professional web designer in this highly competitive and lucrative IT industry, but before you choose a web design institute in Kolkata try to bear in mind these things that would help you choose the best institute for sure.

What to Look to Choose a Web Design Institute?

We W3 Web School are in this field for a long time, the filed web design and development is growing day by day and the skilled candidates are in need for various small and medium scale business organizations. If you learn the web design course properly with dedication and perseverance then you will surely get good job. Moreover, you decided to look other things while choosing a web design instate in India. You should see whether the instate offering the basic or web design and development skills that would be an added advantage for sure, because your course will ensure you start your business and to do the job, whatsoever you like to.

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