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Finding it challenging to keep up with the latest social media trends? Audience engagement, content management, and keeping an eye on daily performance can become hectic and time-consuming. Without the right tools and management system, you might lose online visibility and fail to reach targeted audiences. You might also miss growth opportunities, leading to poor brand engagement.
Now stop worrying! Social media marketing tools help you streamline the entire marketing process. From scheduling and automation to tracking, these tools help you make more innovative strategies fast.
I have tried to make a complete list of the popular social media marketing tools along with their brief overview, the notable features, pros, cons, and best usage. Let’s get to know the importance of each tool and end up choosing the most suitable one for social media management and post scheduling.
What are Social Media Marketing Tools?
Social media marketing tools are smart tools that businesses and creators are using these days to manage their social media platforms smoothly. These tools help you save time by scheduling posts, performance tracking, and audience engagement from a single platform.
Rather than juggling between different applications, these all-in-one tools make it easy to become more organized and effective on social media platforms. Such tools offer real-time insights, so that you know what works for you best. These tools make social media marketing simple, smart, and highly effective.
There are various benefits to using social media marketing tools, and they range from driving traffic to simply automated marketing. Here, I have tried to show some notable advantages of using such tools.
Boosts sales and leads: Social media tools help in managing campaigns, targeting the right audience, and creating high-quality leads that generate sales.
Drive website traffic: They facilitate content sharing, advertising, and increasing the number of visitors to your website on a regular basis.
Improves brand awareness: Social media marketing tools ensure that your brand is visible, easily identified, and recalled by a huge audience through daily analytics and social media posting.
Higher customer relationships: Social media marketing tools can customise each customer interaction to be unique. These tools help the development of engagement that goes across transactions by knowing about individual preferences. It is about making a connection where audiences feel seen and heard, not just about marketing.
Automated marketing: One of the key advantages of AI-powered social media marketing tools is automated marketing, which optimizes procedures to improve efficiency and save time.
Boosts brand authority: Through scheduling exclusive content, tracking engagement, and managing to look polished, social media marketing tools help your business become highly authentic and reliable.
Higher Search Engine Rankings: Along with boosting visibility and traffic, active social media signals also play a major role in improving search engine rankings.
Key Features to Look for in Social Media Marketing Tools
I have tried to highlight and mention all the stunning features that you should always consider while selecting and using the right one for your social media needs.
Scheduling and publishing:
Media library: Social media marketing tools make it easier to efficiently create leads and increase sales by assisting you in reaching the correct audience, executing focused campaigns, and monitoring effectiveness.
Analytics and reporting: Make exclusive marketing choices by using detailed data to track performance, boost engagement, and learn about audience behaviour.
Content calendar: For higher consistency and to save time while handling social media campaigns, schedule, plan, and organise posts in advance.
Content creation and optimisation: Boost the appeal of captions, scale images, and create high-quality posts to boost engagement and improve the appeal of your social media posts.
Custom dashboards: Customise dashboards to track campaigns, measure KPIs, and get insights fast depending on your business goals.
Social listening: Keep track of competitors’ activity, latest market trends, and brand mentions to understand audience sentiment and boost marketing strategies.
Automation: In order to save time and increase productivity in social media marketing, you can schedule posts, automate repetitive tasks, and run social media campaigns.
List of 10 Best Social Media Marketing Tools
I have listed 10 of the best and most popular social media marketing tools here, along with their stunning features and pricing plans.
Let’s get started now.
| Social Media Marketing Tools | Core Features | Best For |
|---|---|---|
Buffer | Automated post scheduling
Cross-platform posting
User-friendly interface
Performance Analytics
Optimized post-publishing
Team collaboration | Creators, teams, amd small businesses |
SocialPilot | Multiplatform scheduling
Bulk scheduling
User-intuitive interface
Multi-platform integration
Ai-integrated scheduling
Content calendar
Review monitoring
Post suggestion timing | Marketing agencies and Multi-location Brands |
Hootsuite | Automated scheduling
Bulk scheduling
Analytics integration
All-in-one dashboard
Multiplatform scheduling
Bulk composer
Content calendar | Big Businesses, Brands, and Enterprises |
Mention | Review mentions
Campaign performance authorisation
Easy and intuitive query building
Page-based monitoring alerts
Trending topic identification
Audience insights
Analytics and reporting
Post scheduling | Brands and small businesses that track online customer reviews and brand reputation. |
Loomly | Campaign management
Content calendar
URL shortener
Post planning and scheduling
Drag-and-drop object
User-intuitive dashboard
Built-in video and image editor | Small teams, social media marketers and agencies that want scheduling and content planning |
Brandwatch | Deep research conducted
Brand monitoring
Winning content creation
Bulk Scheduling
Content pool
Cross-channel Inbox
Customization
Automation
Deep research conducted
Brand monitoring
Winning content creation
Bulk Scheduling
Content pool
Cross-channel Inbox
Customization
Automation | Big brands and enterprises that need data-driven insights. |
Sendible | Unified Social Index
Thorough reporting and analytics
Customizable dashboards
Automated publishing
Content curation and recommendation
Automated and advanced scheduling | Marketing agencies and social media marketers |
Sprout Social | Social listening
Publishing Calendar
Reporting and analysis
CRM capabilities
Automated Chatbots
Asset Library
Automated content scheduling
Client relationship management
Custom Workflows
Demo Scheduling feature | Large-sized businesses, social media marketers, and business enterprises |
Coschedule | Drag and drop rescheduling
AI social assistant
Automated social publishing
Social media optimizer
500+ AI marketing prompts
Social templates
Hire Mia AI Assistant
Time scheduling | Small and medium-sized businesses, small agencies and individuals |
Canva | Pre-designed innovative templates
Image enhancer
Different photo effects
Curved text generator
Post-scheduling and publishing
Unlimited media library
Pre-set dimensions and design options
Video trimmer | Content creators, social media users, or social media marketers |
1. Buffer
Buffer offers a range of exclusive features to help a brand optimize its social media identity and visibility. The user-friendly interface allows users to start their social media marketing process right there and easily manage this platform.
Best for
Creators, teams, amd small businesses
Notable Features
- Automated post scheduling
- Cross-platform posting
- User-friendly interface
- Performance Analytics
- Optimized post-publishing
- Team collaboration
- Content curation
- Managing multiple social media accounts
- Multiplatform integration
Pricing Plans
Buffer offers a free plan known as the ‘Starter Plan’ covering all the basic optimization features. It also offers three paid pricing plans, and they include;
- The Pro Plan starts at $15 a month
- The Premium Plan starts at $99 a month
2. SocialPilot
Social Pilot is a primary social media marketing tool that is popular for trending content discovery, driving engagement, bulk post scheduling, and making PDFs easily from Google Analytics. Through managing different tasks, this tool, among other social media marketing tools, manages to retain its social media visibility effortlessly.
500+ posts can be scheduled in advance with the Bulk Scheduling feature of Social Pilot. They also help you schedule images. This is a time-saving feature, which makes Social Pilot one vital tool among other premium social media marketing tools that help in multiple account management.
Best for
Marketing agencies and Multi-location Brands
Notable Features
- Multiplatform scheduling
- Bulk scheduling
- User-intuitive interface
- Multiplatform integration
- Ai-integrated scheduling
- Content calendar
- Hashtag generation
- Review monitoring
- Content library
- Approval workflow
- Post suggestion timing
- Queue templates
- First comment scheduling
- Analytics and reporting
- Unified inbox
- Client management
Pricing Plans
A 14-day free trial plan is offered by SocialPilot, and basic features are offered. There is a paid plan called the Pro plan, worth $25/month.
3. Hootsuite
HootSuite is another excellent social media marketing toolkit that helps content creators and businesses boost their online presence. This social media marketing tool helps in automated scheduling, bulk scheduling, and a content calendar to boost reach online. It has advanced AI-integrated analytics and other exclusive social media integration features for better social media management.
Best for
Big Businesses, Brands, and Enterprises
Notable Features
- Automated scheduling
- Bulk scheduling
- Analytics integration
- All-in-one dashboard
- Multiplatform scheduling
- Bulk composer
- Content calendar
- Team collaboration
- Analytics integration
- Message assignment and collaboration
Pricing Plans
A 30-day free trial plan is offered by Hootsuite, and this is limited to basic features. 3 premium pricing plans are also available, and they include;
- The Professional Plan starts at $99 a month and allows one user
- The Team Plan starts at $249 a month and allows three users only
- The Enterprise plan is custom-built and priced according to customisation.
4. Mention
Another popular social media marketing tool that helps users analyse marketing tactics and get an insight into competitors’ strategies. This tool enables you to create, curate, and schedule social media posts and campaigns. You can easily collaborate with your team and optimize posts to get higher performance.
Best for
Brands and small businesses that track online customer reviews and brand reputation.
Notable Features
- Review mentions
- Campaign performance authorisation
- Easy and intuitive query building
- Page-based monitoring alerts
- Trending topic identification
- Audience insights
- Analytics and reporting
- Post scheduling
- Social listening
- Competitive analysis
- Approval workflow
- Content library
Pricing Plans
It works on a freemium model. It also offers paid pricing plans, and they include;
- The Solo plan starts at $49 a month
- The Pro plan starts at $99 a month
- The Pro Plus plan starts at $179 a month
- The Company plan is custom-made
5. Loomly
Loomly is one of the finest social media marketing tools that help users to plan, make, and schedule stunning content easily. It comes with offering some robust features like post ideas, content calendar, performance monitoring, and a multiplatform collaboration feature.
Best for
Small teams, social media marketers, and agencies that want scheduling and content planning.
Notable Features
- Campaign management
- Content calendar
- URL shortener
- Post planning and scheduling
- Drag-and-drop object
- User-intuitive dashboard
- Built-in video and image editor
- Approval workflows
- Campaign tracking
- Workflow templates
- Multiplatform integration
- Simplified Community Management
Pricing Plans
The premium pricing plans include;
- The Base plan starts at $42 a month
- The Standard plan starts at $80 a month
- The Advanced plan starts at $175 a month
- The Premium plan starts at $369 a month
6. Brandwatch
Brandwatch monitors and tracks online conversations to offer digital marketers data on sentiments, brand mentions, and the latest trends regarding brands. Having this social media marketing tool means that your brand is always under monitoring and ready to adjust its strategies in response to real-time social media outcomes, much like having a careful tracker.
Brandwatch acts as a compass for social media marketers in the online world, helping them to stay on the right path to success.
Best for
Big brands and enterprises that need data-driven insights.
Notable Features
- Deep research conducted
- Brand monitoring
- Winning content creation
- Bulk Scheduling
- Content pool
- Cross-channel Inbox
- Customization
- Automation
- Audience Profile cards
- Social listening
- Analytics and reporting
- Multiple channel integration
Pricing Plans
The free trial of Brandwatch comes with basic features, while the paid pricing plans also offer advanced features. The plans are;
- The Pro Plan starts at $800
- The Enterprise begins at $3000
7. Sendible
Being the most functional social media marketing tool, Sendible helps businesses of different sizes manage multiple social media accounts from one platform. This SMM tool also streamlines your social media tasks and offers stunning optimization. Sendible helps users in scheduling posts, real-time performance analysis, reporting, audience engagement, and more!
If you are struggling with posting your social media content over multiple social media channels, then Sendible is your one-stop solution. It offers the feature of numerous platform posting, advanced post scheduling, and publishing highly engaging content over channels.
Best for
Marketing agencies and social media marketers
Notable Features
- Unified Social Index
- Thorough reporting and analytics
- Customizable dashboards
- Automated publishing
- Content curation and recommendation
- Automated and advanced scheduling
- Team collaboration
- Multiple social media platform integration
- Analytics and reporting
- Social listening
- Content calendar
Pricing Plans
Flexible pricing plans are offered by Sendible, and they include;
- The Starter Plan starts at $29 a month
- The Traction Plan starts at $89 a month
- The Growth Plan starts at $240 a month
8. Sprout Social
Sprout Social is the premium social media marketing tool that delivers multiple features to help brands maximize their social media reach, engagement, and other tasks. It also offers a range of tools to manage social media accounts on various networks, such as Instagram, Pinterest, LinkedIn, and Twitter.
Sprout Social also helps businesses monitor and analyze campaign performance and generate engaging content for targeted audiences.
Best for
Large-sized businesses, social media marketers, and business enterprises
Notable Features
- Social listening
- Publishing Calendar
- Reporting and analysis
- CRM capabilities
- Automated Chatbots
- Asset Library
- Automated content scheduling
- Client relationship management
- Custom Workflows
- Demo Scheduling feature
- Advanced analytics
- Optimal Send Times
- Campaign tagging
- Unified Smart Inbox
- Review the management function
- Advanced content scheduling
Pricing Plans
Sprout Social offers a 30-day free trial plan for all. If you want to explore more advanced features to boost your social media management, then you should opt for its paid pricing plans. They are;
- The Standard Plan starts at $199 a month
- The Professional Plan starts at $299 a month
- The Advanced Plan starts at $399 a month
9. Coschedule
This powerful social media marketing tool, known as CoSchedule, helps users in managing social media channels while boosting reach and visibility. In addition to this, CoSchedule offers features like higher readability, automated post scheduling, engagement, and SEO-optimized title recommendations.
Best for
Small and medium-sized businesses, small agencies, and individuals
Notable Features
- Drag and drop rescheduling
- AI social assistant
- Automated social publishing
- Social media optimizer
- 500+ AI marketing prompts
- Social templates
- Hire Mia AI Assistant
- Time scheduling
- Unified marketing calendar
- Social performance measurement and analysis
- Bulk social upload
- ReQueue automation
- Social strategy management
- Direct Instagram publishing
Pricing Plans
CoSchedule is an open-source and free social media marketing tool delivering limited features for beginners. If you are a professional or a business owner, you should opt for their paid pricing plans below;
- The Social Calendar plan starts at $19 a month
- The Agency Calendar plan starts at $49 a month
- The Content Calendar plan is custom-based, and pricing is according to usage
- The Marketing Suite plan is also custom-built, and pricing is as per requirements.
10. Canva
Canva is an excellent social media marketing tool that helps users in image enhancing, post-scheduling, and video trimming for their social media accounts or pages. Its user-friendly interface and real-time suggestions make it the best choice for content creators, social media users, or social media marketers.
Best for
Content creators, social media users, or social media marketers
Notable Features
- Pre-designed innovative templates
- Image enhancer
- Different photo effects
- Curved text generator
- Post-scheduling and publishing
- Unlimited media library
- Pre-set dimensions and design options
- Video trimmer
- Online video recorder
- Magic media
- Drag & drop functionality
- Brand kit
- Sharing and publishing feature
- Magic switch
- Magic design
- Multiplatform integration
Pricing Plans
Canva offers a 30-day free plan for all. This plan is limited to some basic features. But if you look for advanced features, then you can choose from the following premium pricing plans;
- The Pro plan starts at $12.99 a month
- The Teams plan starts at $14.99 a month
- The Enterprise plan, which is custom-built
FAQs on Best Social Media Marketing Tools
Q. What are some must-have Social Media Marketing Tools to use in 2025?
If you are facing challenges in managing your social media channels, then some of the best social media marketing tools you must pick are Buffer, Brandwatch, Hootsuite, Social Pilot, Sprout Social, and more!. These trending tools not only manage post scheduling but also boost reach and visibility.
Q. Which is the best social media listening tool?
Mention and Brandwatch are some of the most trending and outstanding social media tools that help users track brand mentions, conversations, and latest trends.
Q. Are these tools free to use?
Most of the tools offer free trial plans with limited features, while some offer paid plans to access advanced features.
Q. What is the need for Social Media Marketing Tools?
The social media marketing tools help you boost sales and leads, brand awareness, customer engagement, and brand authority. It allows you to drive website traffic, marketing automation, and improve search engine rankings without any prior technical skills.
Q. How to measure the ROI of social media marketing?
All you need to do is use the formula of ROI = (Net Profit / Cost of Investment) x 100%.
Final Thoughts,
Now that you have a clear idea of the best social media marketing tools, you can easily manage social media channels with the right tools. Pick the right one and kickstart your social media marketing journey today!
I hope I have defined all the top 10 Social Media Marketing Tools, along with their notable features, pros, cons, and why to stick to a specific one in this article, in a very simple manner. With a clear understanding of the Social Media Marketing Tools, you will now be capable of managing social media accounts effectively and boost your brand awareness by the end of this article.
Do you need any expert help or Certifications in the Social Media Marketing Course? Just go to our website, W3 Web School, and check the comprehensive course curriculum now!
Happy reading.