Digital Marketers
Research, content planning, copywriting, analysis and productivity.
Upgrade your existing skills with Generative AI, Prompt Engineering and 10+ practical AI tools through a focused 5–6 hour Masterclass designed for students, working professionals, freelancers, creators and business professionals.
Learn the essential AI skills you can apply to work, study, creativity and everyday professional tasks.
Focused AI learning without the commitment of a long-duration course.
Explore leading AI tools for research, productivity, content, design and video.
Learn practical prompting techniques for more useful, relevant and reliable AI outputs.
Receive a Certificate of Completion after completing the Masterclass.
AI isn't limited to technology professionals anymore.
A marketer can use AI for research and content. A designer can use it for ideation and visual exploration. A developer can use it for coding assistance and problem-solving. A video creator can use it for scripts and production workflows. Students can use it for learning, research and project work.
The real advantage isn't simply knowing which AI tool exists. It's knowing when to use AI, how to prompt it and how to fit it into the work you already do.
That's the approach behind this course.
You don't need to become an AI engineer. Learn how to make AI work with the skills you already have.
Build practical AI skills through focused learning, real-world examples and hands-on application - without getting lost in unnecessary technical theory.
Understand Artificial Intelligence, Generative AI, LLMs, multimodal AI, AI capabilities, limitations and responsible AI usage.
Learn how to structure prompts, provide context, define roles, set constraints and refine AI responses for better results.
Use AI for research, writing, document analysis, learning, brainstorming, communication and everyday professional tasks.
Explore how Generative AI can support content creation, visual ideation, image generation, video creation and presentations.
Use AI to understand documents, analyse information, work with datasets, identify patterns and generate useful insights.
Apply the concepts to a real task from your own work, studies, freelancing or creative process.
Learn the fundamentals, practice with modern AI tools and finish with a workflow you can apply to your own work or studies.
Gain hands-on proficiency with a curated selection of high-impact AI platforms designed to accelerate real-world performance.
ChatGPT
Gemini
Claude
CopilotLearn how to compare AI models, choose the right tool and use them for research, writing, brainstorming, analysis and everyday tasks.
PerplexityLearn how AI can support research, source discovery, document analysis and knowledge extraction.
Canva AI
Adobe FireflyExplore AI-assisted design, image generation, visual ideation and creative workflows.
RunwayUnderstand how Generative AI can support video concepts and production.
Notion AI
ZapierExplore how AI can assist with documentation, organisation and repetitive workflows.
Tool availability and features may change as AI platforms evolve. The Masterclass focuses on transferable AI skills and practical workflows rather than tool memorisation.
A structured 5-6 hour practical roadmap designed to take you from core concepts to building your own real-world AI workflow.
ChatGPT
Gemini
Claude
Microsoft Copilot
ChatGPT
Gemini
Claude
Microsoft Copilot
Perplexity
ChatGPT
Gemini
Claude
Canva AI
Adobe Firefly
Midjourney
Runway
ChatGPT
Gemini
Microsoft Copilot
Excel
Google Sheets
Turn What You Learn Into Your Own AI Workflow
At the end of the Masterclass, you’ll apply the concepts to a real task.
Leave knowing where AI fits into your own workflow — not just knowing a list of AI tools.
AI is not here to replace your core skill. It can help you research faster, create better, solve problems and work more efficiently within the work you already do.
Research, content planning, copywriting, analysis and productivity.
Creative ideation, image generation, visual exploration, scripts and content workflows.
Research, coding assistance, debugging, documentation and problem-solving.
Research, learning, note-making, projects, presentations and career preparation.
Client communication, proposals, reports, documentation and everyday productivity.
Research, planning, communication, content and AI-assisted business tasks.
Start with the fundamentals and gradually learn prompting, AI tools and practical applications. No programming background is required.
Your course includes practical AI concepts, tools, resources and activities designed to help you apply what you learn to real-world tasks.
Learn the concepts. Explore the tools. Build your own AI workflow.
W3 Web School is an IT and digital-skills training institute offering career-focused programs across areas such as digital marketing, web development and creative technology.
The AI course follows the same practical philosophy:
Instead of teaching AI as an isolated technical subject, the course focuses on how AI can complement the professional skills you are already developing.
What’s Included:
No long-term commitment. Just focused, practical AI learning.
An AI course is a focused training program that teaches the practical use of Artificial Intelligence and Generative AI. This course covers AI fundamentals, Prompt Engineering, productivity, content creation, AI tools, data analysis and practical AI workflows.
Students, working professionals, freelancers, digital marketers, designers, developers, video creators, entrepreneurs and other professionals can join. The course is designed for people who want to add practical AI skills to their existing knowledge.
Yes. The course starts with the fundamentals of AI and Generative AI before moving into Prompt Engineering and practical AI tools. No previous AI experience is required.
No. The course focuses primarily on practical AI usage, Prompt Engineering, productivity and creative applications. A programming background is not required.
You will explore 10+ AI tools and platforms, including ChatGPT, Google Gemini, Claude, Microsoft Copilot, Perplexity, NotebookLM, Canva AI, Adobe Firefly, Midjourney, Runway, Notion AI and Zapier.
A practical AI course can cover Generative AI, Prompt Engineering, AI assistants, research, productivity, content creation, image and video generation, document analysis, data interpretation and professional AI workflows. The W3 Web School course focuses on these applications within a short 5–6 hour format.
The W3 Web School AI Course is designed as a focused 5–6 hour learning experience rather than a long-duration AI program.
The AI Course fee is ₹999.
Yes. Participants who complete the applicable course requirements receive a Certificate of Completion from W3 Web School.
Yes. The course is designed to help professionals understand how AI can support their existing work, improve productivity and simplify repetitive tasks.
Yes. Students can use the skills covered in the course for research, learning, project work, presentations, content creation and future career preparation.
No. This is a practical AI skills course, not a comprehensive Machine Learning, Deep Learning or AI engineering program. It focuses on using Generative AI and modern AI tools effectively in real-world workflows.
The AI Course in Kolkata is designed for people who don’t just want to hear about AI — they want to understand it, use the right tools and apply it to the work they already do.
Learn the fundamentals. Build better prompts. Explore 10+ AI tools. Build your own AI workflow.