Digital Marketing Course in Kolkata: What You Will Learn
W3 Web School’s 6-month Digital Marketing Course in Kolkata is designed for beginners, graduates, working professionals and business owners who want practical campaign skills. You learn SEO, Google Ads, Meta Ads, social media marketing, content marketing, WordPress, analytics and AI-assisted workflows, then apply them in 8 portfolio projects.
Classes are available in classroom, online and hybrid modes, with the classroom centre at Dum Dum. Trainers take you step by step from audience research and campaign planning to tracking results and reporting.
W3 Web School is a digital marketing training institute in Kolkata that has been teaching since 2012. Our digital marketing classes are practical: every topic is taught on live tools, and each module ends with assignment or project work that a trainer reviews.
Digital Marketing Course Fees in Kolkata
| Course fee | ₹50,000 + GST |
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| EMI | Options from ₹7,000 (confirm the current plan with the counsellor) |
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| Duration | 6 months |
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| Mode | Classroom (Dum Dum), Online, Hybrid |
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| Batches | Weekday and weekend batches. Sunday 11:00 AM – 3:00 PM |
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| Next batch | Call +91 78901 49401 for the latest batch date |
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| Certificate | W3 Web School certificate, verifiable online |
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Refunds follow a conditional 7-day policy. Read the full refund policy before enrolling.
Digital Marketing Course Syllabus in Kolkata
The syllabus has 10 modules taught over 6 months. Modules 1 to 9 each cover one area of digital marketing, from strategy and SEO to paid ads, analytics and e-commerce. Module 10 is project work. Open a module to see its topics.
LearnCore marketing concepts
PractiseTools, platforms and campaigns
ApplyProjects and portfolio work
Start with the role of digital marketing in business growth, understand audiences and plan channel activity around clear marketing objectives.
Strategy foundations
- Digital marketing channels and their purpose
- Audience research and customer intent
- Marketing objectives and campaign planning
Campaign planning
- Choosing suitable channels for business goals
- Understanding the customer journey
- Connecting organic, social and paid marketing activity
Learn how to research search demand, optimize website pages and assess the technical and local factors that affect organic visibility. Want to go deeper? See our SEO course in Kolkata.
Keyword & on-page SEO
- Keyword research and search intent
- Competitor and search visibility analysis
- Title tags, meta descriptions, headings and content optimization
Technical & local SEO
- Technical SEO fundamentals and website audits
- Google Search Console and website performance checks
- Local SEO and Google Business Profile optimization
Plan social media activity for brands, create platform-appropriate content and understand how organic social activity supports campaigns. See the standalone Social Media Marketing course.
Platforms & content planning
- Instagram, Facebook and LinkedIn marketing
- Social media strategy and content calendars
- Content formats, captions and brand communication
Creative & campaign work
- Social media creatives using Canva
- Audience engagement and community activity
- Social campaign planning and Meta platform basics
Explore practical ways to use AI tools in marketing workflows while understanding how search experiences are evolving.
AI-assisted workflows
- Prompt writing for marketing tasks
- AI-assisted research and content ideation
- Using ChatGPT and Google Gemini in marketing workflows
Search discovery
- Answer Engine Optimization (AEO) concepts
- Generative Engine Optimization (GEO) concepts
- Reviewing and refining AI-assisted marketing content
Understand how a business website supports digital marketing, campaign landing pages, lead generation and search visibility. Related: WordPress course in Kolkata.
Website foundations
- WordPress website setup and management
- Website structure, pages and navigation
- Landing pages for marketing campaigns
Design & conversion
- Elementor page building
- Responsive website layout principles
- Conversion-focused page structure and calls to action
Understand paid campaign planning across search and social platforms, from audience and keyword selection to ad messaging and campaign evaluation. Related: PPC & Google Ads course and Performance Marketing course.
Search advertising
- Google Ads account and Search campaign structure
- Keyword targeting and Google Keyword Planner
- Search ad copy and campaign objectives
Social & video advertising
- Meta Ads campaign planning
- Audience targeting and lead generation
- YouTube Ads and remarketing concepts
Plan content that supports audience needs and understand how email and automated communication can support marketing campaigns.
Content planning
- Content research and topic ideation
- Content calendars and copywriting
- AI-assisted content workflows
Email & communication
- Email campaign planning
- Marketing automation concepts
- WhatsApp and customer communication workflows
Learn to read marketing performance data and understand the tracking and reporting platforms used to evaluate website and campaign activity.
Analytics & tracking
- Google Analytics 4 (GA4) fundamentals
- Google Search Console performance data
- Google Tag Manager and tracking fundamentals
Reporting & optimization
- Campaign performance reporting
- Understanding traffic and conversion metrics
- Conversion rate optimization (CRO) fundamentals
Explore the digital channels and growth concepts used to promote online stores, products and services. Related: E-commerce course in Kolkata.
E-commerce
- E-commerce marketing fundamentals
- Shopify platform overview
- Product and store promotion concepts
Growth channels
- Affiliate marketing fundamentals
- Growth strategy planning
- Connecting SEO, paid ads and social media activity
The final module is project work. You complete the 8 portfolio projects listed below, present your final strategy and pitch deck, and prepare your portfolio for interviews.
Topics and practical activities may be adapted to the batch and course delivery. For the latest detailed class plan, tools covered in each topic and project requirements, contact the academic team.
8 Live Digital Marketing Projects
Learn digital marketing by working through business-focused tasks, not just watching tool demonstrations. These practical projects connect the key stages of a marketing campaign: research the market, choose the right audience, build assets, plan campaigns, track performance and recommend improvements. You will understand the purpose behind each task and how the work can be presented in a professional portfolio.
UnderstandBusiness goal, audience and search intent
PlanChannel strategy, content and campaign setup
BuildWebsite assets, ads and marketing activities
MeasureTracking, reporting and improvement ideas
01
Project 01
Complete SEO Audit & Keyword Strategy
Take a business website as a case study. Review its search visibility, identify technical and on-page issues, analyse competing pages, map search intent to relevant pages and prepare a prioritised SEO action plan aimed at attracting qualified organic visitors.
Practical Skills
Keyword ResearchOn-Page SEOTechnical SEOAhrefsSEMrush
Portfolio ValueA structured SEO audit, competitor gap notes, keyword-to-page map and prioritised recommendations that can be discussed in an SEO interview or client meeting.
02
Project 02
Google Ads Search Campaign
Plan a Search campaign around a defined business objective. Group high-intent keywords, organise ad groups, write relevant ad copy, select bidding and budget considerations, and map the landing-page journey before launch.
Practical Skills
Google AdsKeyword PlannerAd CopyBidding
Portfolio ValueA campaign structure with keyword groups, sample ads, targeting and budget rationale, plus a checklist of what should be measured after launch.
03
Project 03
Meta Lead Generation Campaign
Develop a lead generation campaign for a business brief. Define the target audience, choose a suitable campaign objective, plan creative angles, write ad copy and outline the lead form and follow-up journey.
Practical Skills
Meta AdsAudience TargetingCanvaLead Generation
Portfolio ValueA campaign brief containing audience rationale, creative direction, ad copy, lead-form questions and a plan for evaluating lead quality, not just clicks.
04
Project 04
WordPress Business Website
Create a business website structure in WordPress and Elementor, organise key service information, build responsive page layouts and prepare clear enquiry paths so visitors can understand the offer and take the next step.
Practical Skills
WordPressElementorResponsive DesignSEO Structure
Portfolio ValueA working website project that demonstrates page structure, mobile-friendly layout, service presentation and enquiry-focused user journeys.
05
Project 05
GA4 Analytics & Reporting Dashboard
Work with website and campaign measurement concepts to review traffic sources, landing-page activity and user behaviour. Organise key indicators into a report and practise turning observations into actionable marketing recommendations.
Practical Skills
GA4Search ConsoleLooker StudioReporting
Portfolio ValueA reporting sample that explains what is happening, where users are coming from and which areas may need investigation or optimisation.
06
Project 06
AI-Powered Content Marketing Workflow
Use AI tools as assistants across a content workflow: research a topic, develop audience-relevant ideas, create a content brief, draft and refine copy, check search intent alignment and plan supporting creative assets. Human review remains essential before publishing.
Practical Skills
ChatGPTGeminiPrompt EngineeringCanva
Portfolio ValueA reusable content brief and production workflow showing how AI can support research and drafting while the marketer checks accuracy, usefulness, originality and brand fit.
07
Project 07
Social Media Content Calendar
Build a brand-focused content calendar by defining content pillars, matching formats to audience needs, writing platform-appropriate captions and linking each post to a clear purpose such as awareness, engagement or enquiries.
Practical Skills
InstagramFacebookCanvaContent Strategy
Portfolio ValueA sample content calendar with post ideas, captions, creative directions and objectives that can be reviewed as part of a social media portfolio.
08
Project 08
Final Digital Marketing Strategy & Pitch Deck
Prepare a practical marketing plan for a business brief. Define the audience and positioning, review competitors, select suitable channels, outline content and campaign priorities, identify conversion points and decide how performance should be measured.
Built With
SEOGoogle AdsMeta AdsGA4AI Tools
Portfolio ValueA concise strategy presentation that explains the business challenge, audience, channel choices, campaign priorities, conversion journey and measurement approach.
Digital Marketing Course Reviews from Our Students
SK
Sukanya KangsabanikDigital Marketing Student · Google Review
★ ★ ★ ★ ★
One of the best institutions in Kolkata. I'm currently doing Digital Marketing course from here. And getting all the supports which required. A special thanks to the mentor Ankit sir, who is always there for help regarding any issues. As well as Sahil sir, Bhola sir and Bidyut sir are also there for help. This is one the best decisions I have ever made.
RK
Rahil KhanDigital Marketing Student · Google Review
★ ★ ★ ★ ★
W3 Web School’s Digital Marketing program was honestly a game-changer for me. My expectations were pretty high going in, but they managed to exceed them in every way. Instead of just drowning us in theory, the whole course is built around practical, real-world strategies that actually make sense once you start applying them. The trainers are just amazing; they have this way of taking complex topics like SEO, Google Ads, and Analytics and making them feel completely intuitive. They really care that you "get it." But honestly, what hooked me was the live project work. There’s something so empowering about applying what you’ve learned to a real project—it gave me a sense of confidence I didn't have before I started. If you are genuinely looking to level up your career, just go for it. It feels so good to walk away feeling truly prepared for the real world.
MD
Mithun DeyDigital Marketing Student · Google Review
★ ★ ★ ★ ★
I am Mithun Dey. I recently completed my Digital Marketing course from W3 Web School, Dumdum, and it was a great learning experience. I would like to sincerely thank my mentors, Sahil Sir, Ankit Sir and Bhola Sir, for their excellent guidance and support throughout the course. They explained every topic in a very simple and practical way, which helped me understand concepts like SEO, social media marketing, and website creation effectively. The course is very well-structured and beginner-friendly. I have gained valuable skills that will help me in my career as a digital marketer. I highly recommend W3 Web School to anyone who wants to build a strong foundation in digital marketing. Thank you once again to the entire team!
AS
Avijit SarkarDigital Marketing Student · Google Review
★ ★ ★ ★ ★
Excellent institute for learning digital marketing. The faculty is knowledgeable, supportive, and always ready to help. A great place to build practical skills and advance your career in digital marketing.
