PPC Course In Kolkata

W3webschool offers Google AdWords PPC Course in Kolkata on Live Projects without charging any extra cost, which helps the students to clearly understand the implementation strategies of campaign management.

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Top PPC Course In Kolkata

Instructor - Ankit Singh, Shaheel Khan
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Are you ready to take part in a digital advertising game? Do you want to witness the magic of PPC or Pay-per-click? Ready to unfold the secrets of driving traffic to the website and generating more ROI with customized Ads? W3 Web School's Google Adwords PPC Course in Kolkata is the one for you!

If you are seeking success in the advertising pace, it's the right time for you to join our PPC course in Kolkata!

What is PPC or Pay Per Click?
PPC or pay-per-click is the new age advertising method in which an advertiser pays for their ads only when a visitor clicks on their ad. Google charges advertisers for each clicked ad, known as Google Ads. If you want to make your business enable bidding on keywords to get a chance to appear in Google search results.

All set to take your advanced marketing skills to another level with real-time client data? Want to learn the techniques of ad placement and bidding? We are here to offer you the most advanced Google Adwords PPC training in Kolkata through both online and offline modes just for you!

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Career Opportunities In PPC Course in Kolkata
Learn the art of advertising and bidding with W3 Web School's PPC course. You can get many career opportunities once you finish your PPC course from W3 Web School!

PPC Specialist: Work with Google Analytics and Google Ads, track leads and conversion, remarketing and retargeting, content marketing, generating a range of Ad campaigns over various online platforms, tracking them from time to time, and making suggestions to optimize them accordingly.

Digital Advertising Strategist: Make digital marketing strategies, optimize SEO, find the ad needs, measure KPIs and ROI, allocate market investment, create campaign performance, conduct analytics and reporting, develop marketing campaigns, create basic designs, and more!

Search Engine Marketing Specialist: Run PPC campaigns on search engines like Google, Yahoo, and Bing, conduct keyword research and bidding management, analyze performance and metrics, and prepare ad copyrights.

E-commerce Marketing Manager: Affiliate marketing, managing bidding and budget, email marketing, making strategies for e-commerce marketing, ORM, web traffic metric analysis, and e-commerce platform handling.

PPC Course Fee In Kolkata
The fee structure of the Google Adwords PPC course in Kolkata varies due to course offerings and industry-led training practices. We offer the PPC training offline and online, as per student requests.

Course Duration: W3 Web School's Google Adwords PPC Course lasts approximately one month.

Course Fee: This 1-month PPC training by W3 Web School is 15,000/-. You can get the easy payment option here with a shallow course fee structure. You can use this easy payment option by enrolling in our specially designed PPC Course in Kolkata.

Do you want to avail our 100% job assistance program in getting a job? Our committed assistance team is offering this exclusive advantage only for you! W3 Web School’s job assistance team provides you with the facilities, including interview preparation and resume building, demo interview facilities, and sending your resume to popular companies.
Our 24*7 support team will attractively create your resume by adding your best advertising skills and presentation skills. This makes recruiters choose your high-skilled resume over other candidates!

Resume Building: Our expert and highly committed placement support team can guide you in making a CV that effectively showcases your unique advertising abilities. This will take notice of top recruiters and choose you above others!

Interview Preparation: Our skilled assistance support team at W3 Web School arranges exclusive training on interview preparation! Your presentation skills and job preparation will be boosted by these interview preparation sessions.

Mock Interviews: We guide you to become more confident and present yourself in a better way in the workplace with our mock interview classes.

Send Your CVs to Recruiters: Our professional placement support team help you to get more online visibility on job search networks and forward your resume to companies such as Digital Piloto, Paperlink Softwares Private Limited, Code Clouds, Cogent Hub, Purpleno Inc., and many more!

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The salary of a PPC specialist in Kolkata is highly dependent on several significant elements, such as industry certification, skill sets, expertise, and knowledge level.

For Freshers: As a fresher PPC specialist, I can get up to 12,000 to 15,000 monthly in Kolkata.

Experienced: Once you gather 2 to 3 years of experience managing and handling business budgets and their ad campaigns, you can get a salary package up to 3L to 4L PA.

Our round-the-clock student support team assists one in getting hired at popular companies such as Digital Piloto, Code Clouds, Purpleno Inc., PreConnet Supply Chain Solutions, Cogent Hub, and more!
Flip through this and check out what our learners say about our PPC course below!

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Why Choose W3 Web School’s PPC Course in Kolkata?

W3 Web School is the top and most popular one in offering the finest PPC course in Kolkata. Please find out the facts of why our academy ranks higher than other PPC course providers in Kolkata below!

Google-Certified Mentors

Our Google-certified teachers provide 100% success-guaranteed courses to become expert professionals in PPC advertising.

100% Practical Approach

Get the 100% practical approach with dedicated classes and our real-time projects, providing you with the potential advertising skills and self-esteem to achieve success in this digital sector!

1:1 Mentoring

Avail the advantages of personalized 1:1 mentoring from our certified PPC professionals, customized to your specific needs!

Online & Offline Mode Learning

You can join our online and offline modes of learning whenever it's easy for you. This allows you to get the advantage of the personalized setting of our best PPC course in Kolkata.

Industry-led Curriculum

Our highly professional team changes the course module as per the latest market trends and updates the course topics daily.

Flexible Fee Structure

You can get our affordable fee structure and get top-notch education in PPC advertising, which is easily available to every student.

Live-Client Projects

With W3 Web School's live client projects, you can fast-track your career by leaving a strong impression on top recruiters on your CV!

24 Hours Support

Get the accessibility of over 24 hours of student support from our highly experienced team, guaranteeing immediate solutions to student issues and queries.

Weekend & Weekday Classes

You can enjoy the options of choosing weekday and weekend classes and arranging them as per individual schedules by boosting learning opportunities.

100% Job Assistance Program

You can avail the faculty of a 100% job assistance program with our resume and preparation, mock interview and employer networking facilities, too.

Key Highlights of Our PPC Course in Kolkata

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Explore PPC Course Curriculum

PPC Course Introduction
  • What is Pay per Click Marketing (PPC)
  • Why we need PPC
  • Importance & Benefits of PPC
  • Other Pay-Per-Click Providers
  • Major Pay Per Click Search Engines
  • Google AdWords
  • Yahoo Search Marketing (Overture)
  • Set-up PPC Campaign
  • Google AdWords Account Structure
  • PPC campaign Navigation
How to Set Up PPC Campaign
  • Set-up PPC Campaign
  • Google AdWords Account Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • Use My Client Center (MCC)
  • What is “Click-through-Rates” (CTRs)
  • What is the Impression?
  • What is Conversion?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion
  • What is Tracking Code?
How to do Keyword Research for PPC
  • What is Keyword Research?
  • Difference between SEO & PPC keywords
  • Research PPC Keywords
  • Importance of target keywords
  • Select Targeted/related Keywords
  • Analyze Competitors keywords
  • Find Keywords popularity & Search Volume
  • Categorize Keywords in Ad groups
  • PPC Keywords tools and resources
How to Create Ads for PPC Campaigns
  • Create Effective Ads Ad groups
  • Unique Title
  • Measurement of Title, Description URL
  • Ad that produces better ROI
  • Example of Successfully Effective Ads
Bids Management in PPC
  • What is bidding?
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each keyword and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • Competitor’s Analysis of bidding
How important is Landing Page for PPC
  • What is a Landing Page?
  • Ads versus Landing Page
  • Important of Landing Page
  • Optimize your landing pages
  • How to Increase conversion rates
  • What is “Click-through-Rates” (CTRs)
  • Use ‘Calls to Action’
  • Cost/Conversion
PPC reporting Structure
  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports
PPC Campaigns Tools
  • Google AdWords Tool
  • Keywords Spy
  • Google AdWords Editor
Copywriting for Ads
  • What is Copywriting?
  • Difference Between Copywriting & Content Writing
  • Understanding Copywriting Models
  • Copywriting Tools
  • Tips & Tricks For Copywriting
  • Live Projects
  • Case Studies
Interview Preparation
  • Building Impressive CV
  • Presentation & Pitching Skills
  • Interview Hacks
  • Career Guidance
  • Case Studies

Learning Methodology

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FAQs Related To PPC Course In Kolkata

Google Ads PPC is the range of pay per click advertising services provided by Google Inc. and consists of all the tools and services provided by Google Ads under the pay per click pricing model.

Our Google Ads PPC Training in Kolkata covers the different aspects of pay per click advertising, digital marketing skills and the technical, non technical and managerial skills needed for designing, launching, monitoring and successfully completing pay per click ad campaigns. We focus on practical experience and the skills required to effectively work through all the stages of PPC advertising.

Digital advertising has now become one of the most important aspects of marketing and advertising and PPC advertising is its indispensable part. With expertise in Google Ads PPC, you can become a digital marketing expert with specialization in PPC advertising, and you can work as an independent worker or as an in house expert.


  • Graduates and/or Postgraduates
  • Professionals
  • Freelancer
  • Blogger
  • Content Writer
  • Developer / Designer
  • SEO Expert
  • Company Owner

Of Course, At the end of this course our trainers will guide you to start as a Freelancer.

Yes, W3webschool offers certification and placement assistance to the candidates, so that they can choose the career path of their choice and achieve new heights of success.

We accept Cheque, UPI, Cash. You can pay us through any of these payment methods. and also you can Pay By Easy Installments.