Learn Google Ads, Meta Ads, campaign tracking, analytics, conversion optimisation and performance-focused advertising with practical training. Build hands-on skills through campaign exercises and guided projects designed to help you understand how paid digital campaigns are planned, launched, measured and improved.
Get the complete syllabus, fee details, batch schedule and career guidance from our team.
At W3 Web School, our Performance Marketing Course in Kolkata focuses on practical advertising skills, campaign execution, analytics, conversion tracking and optimisation.Students work through practical exercises involving Google Ads, Meta Ads, campaign tracking, audience targeting, conversion optimisation and performance reporting, helping them understand workflows used across digital marketing agencies, advertising teams, e-commerce businesses and in-house marketing departments.
Want to become a performance marketer in just 4 months? Trying hard to get profitable results from your digital marketing tactics? Looking for the most effective strategies to generate leads & sales?
Learn performance marketing from our certified professionals with W3 Web School's AI-Infused Performance Marketing Course in Kolkata. You will learn how to optimize your ad spending accurately to drive higher conversion rates.
Performance Marketing is very new to this marketing industry, but moving faster than ever! According to Research and Markets , the global performance marketing services market is expected to reach USD 10.13 Bn by 2031.
This power-packed course will guide you in managing and optimizing ad campaigns across different platforms like Google Ads, Meta Ads, LinkedIn Ads and Microsoft Ads.
At W3 Web School, you can also build a strong foundation on ROI through data-driven marketing strategies and targeted ads. Learn performance marketing skills to boost your profit-driven marketing success.
Learn performance marketing step by step through practical modules covering paid advertising, Google Ads, Meta Ads, conversion tracking, analytics, campaign optimization, scaling and career preparation.
Understand how digital advertising channels operate, how paid model economies function, and how performance marketing differs from traditional organic acquisition.
Analyse a sample paid advertising campaign and identify its core performance metrics.
Builds the foundation required to understand paid acquisition and performance marketing workflows.
Learn how search advertising campaigns are structured, targeted, measured, and optimized to capture active user demand across Google networks.
Create and structure a practical Google Ads search campaign using relevant keywords and ad assets.
Develops practical skills used in PPC and paid search roles across digital marketing teams.
Master campaign execution across Facebook and Instagram, from setup and audience definition to creative strategy and lead acquisition.
Build a Meta lead generation campaign with audience targeting and creative testing.
Builds practical paid social skills relevant to performance marketing and social advertising roles.
Set up measurement tools and analytics dashboards to accurately attribute conversion events and drive data-informed campaign decisions.
Set up a conversion tracking workflow and analyse campaign performance data.
Develops analytics and measurement skills needed for data-driven performance marketing.
Learn methods for evaluating active campaign data, identifying performance bottlenecks, testing variables, and managing ad spend growth.
Review campaign data, identify performance bottlenecks and develop an optimization approach.
Builds the optimization mindset required for managing performance campaigns and advertising budgets.
Apply learned concepts through structured campaign exercises, portfolio assembly, and practical guidance for entry-level career positioning.
Assemble campaign learnings into a structured performance marketing portfolio and case study.
Transitions your practical learning into portfolio, interview and professional profile preparation.
Gain hands-on exposure to advertising, analytics, SEO, reporting, automation and AI-assisted marketing tools used across modern performance marketing workflows.
Google Ads
Meta Ads
LinkedIn Ads
Microsoft Ads
Google Search Console
Google Analytics
Google Tag Manager
Semrush
Ahrefs
ChatGPT
Google Gemini
Canva
HubSpot
Looker Studio
Privyr
Pabbly
Microsoft Clarity
Build practical performance marketing experience through campaign exercises covering paid search, paid social, conversion tracking, analytics, optimization and reporting.
Work through a structured Google Ads campaign exercise covering targeting, keywords, ad assets and campaign performance.
Practice building a Meta lead generation campaign with audience targeting, creative testing and lead acquisition.
Learn how campaign conversion events and analytics measurement can be structured for performance reporting.
Analyse campaign data, identify performance bottlenecks and explore practical optimization techniques.
Work with reporting and visualization concepts to understand campaign performance and marketing metrics.
Assemble practical campaign learnings into a structured performance marketing case study for your portfolio.
Excellent institute for learning digital marketing. The faculty is knowledgeable, supportive, and always ready to help. A great place to build practical skills and advance your career in digital marketing.
I had a great learning experience with the Digital Marketing course at W3 Web School. The trainers explain concepts clearly, focus on practical learning through live projects, and cover industry-relevant tools that help build real-world skills.
I had an amazing experience learning Digital Marketing. The course covered SEO, social media marketing, and Google Ads in great detail. The practical exposure helped me understand industry requirements.
Excellent institute for learning digital marketing. The faculty is very helpful, specially Ankit sir is very helpful, comparative I gained valuable knowledge and confidence in digital marketing. Highly recommended.
Learn more than just advertising. Our Performance Marketing Course in Kolkata combines practical campaign training, audience targeting, conversion tracking, analytics and AI-integrated workflows to help you understand how campaigns are planned and optimised.
Practise Google Ads, Meta Ads, targeting, lead generation and campaign reporting through structured exercises.
Get guidance on campaign planning, PPC, paid social, tracking and optimisation from experienced performance marketing mentors.
Build campaign-based work for your portfolio and receive guidance on resume, interviews and career preparation.
Work with tools used for advertising, analytics, tracking, reporting and campaign optimisation.
Work through audience research, campaign setup, conversion tracking, performance analysis and optimisation exercises.
Get individual attention for doubts, campaign discussions, performance analysis and optimisation decisions.
Build practical performance marketing skills and prepare for a career in digital advertising.
Upgrade your digital marketing skills and move towards performance-focused, results-driven roles.
Strengthen your marketing skills with data-driven campaigns focused on measurable results.
Improve your digital marketing skills and stay competitive in today's demanding market.
Shift into performance marketing and develop practical skills for a new career path.
Learn targeted advertising strategies to promote your business and generate relevant leads.
Strengthen revenue-focused marketing strategies and learn ways to reach high-quality prospects.
Improve campaign skills, attract more clients and create additional revenue opportunities.
Our Performance Marketing Course in Kolkata guides you through practical campaign training and career preparation, helping you build the skills needed for jobs, internships, freelance projects and client-facing roles.
Create a clear, professional resume highlighting your performance marketing skills, tools and practical campaign work.
Practice questions on PPC, campaign strategy, metrics, tracking, optimisation and performance reporting.
Turn practical campaign exercises and case studies into portfolio projects that demonstrate your marketing skills.
Get guidance on career paths across digital agencies, in-house marketing teams, PPC roles and freelancing.
Get career support and relevant opportunities for performance marketing jobs and internships.
Build practical skills in Google Ads, Meta Ads, analytics, tracking, reporting and campaign optimisation.
Build practical skills in paid advertising, campaign optimisation, analytics and conversion-focused marketing for a range of performance marketing career roles.
Learn performance marketing through practical campaigns, paid advertising, conversion tracking, landing pages and real-world digital marketing workflows under experienced mentors.
Performance Marketing Lead
Specializes in Google Ads, Meta Ads, lead generation funnels, and ROI-driven performance marketing campaigns with real ad budgets.
Digital Marketing Trainer
Provides hands-on training in SEO, paid advertising, social media marketing, analytics, and client campaign execution.
Learn performance marketing through practical, project-based training at our Performance Marketing Course in Kolkata. Build hands-on skills in Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, conversion tracking, analytics, campaign optimisation and performance-focused advertising.
Our Performance Marketing Course in Kolkata is designed for students, fresh graduates, digital marketers, social media marketers, working professionals, career switchers, business owners, entrepreneurs and freelancers who want to develop practical paid advertising and campaign optimisation skills.Students can attend training from areas including Dum Dum, Salt Lake, New Town, Rajarhat, Lake Town, Ultadanga, Shyambazar, Belgachia, Baranagar, Howrah, Barasat, Madhyamgram, Garia, Behala, Jadavpur and Tollygunge. The course covers Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, conversion tracking, analytics, reporting and performance optimisation.
Find answers to common questions about our Performance Marketing Course in Kolkata, including eligibility, course duration, fees, Google Ads, Meta Ads, analytics, AI tools, practical learning, certification, placement assistance and career opportunities.
