Performance Marketing Training • Kolkata
Learn Google Ads, Meta Ads, campaign tracking, analytics, conversion optimisation, and performance-focused advertising through practical training. Build hands-on skills by working through campaign exercises and guided projects designed to help you understand how paid digital campaigns are planned, launched, measured, and improved.
Get course details, batch information, and career guidance before you decide.
Get course details, fee information, batch timings, and career guidance.
Performance marketing is easier to understand when you can connect advertising concepts with actual campaign decisions. At W3 Web School, the training is structured around the core skills needed to plan, run, measure, and improve paid digital campaigns, with practical exercises and guided project work alongside the concepts.
Understand how paid campaigns are planned, structured, monitored, and optimized instead of learning advertising concepts only as theory.
Learn the fundamentals of search advertising, campaign structure, targeting, ad messaging, budgets, bidding, conversion tracking, and campaign optimization.
Learn how paid social campaigns are structured for different objectives, audiences, creatives, budgets, and performance goals.
Understand how campaign performance is measured using analytics and conversion tracking so decisions can be based on meaningful data rather than assumptions.
Apply campaign concepts through structured exercises and project work designed to help you connect planning, execution, measurement, and optimization.
Get guidance on building practical skills, presenting your work, preparing for interviews, and understanding entry-level opportunities in performance marketing.
The Performance Marketing course follows a practical learning path that moves from paid advertising fundamentals to campaign setup, audience targeting, measurement, and optimization. Students progressively learn how platforms, tracking systems, and campaign decisions work together so they can understand the complete performance marketing process.
Understand how digital advertising channels operate, how paid model economies function, and how performance marketing differs from traditional organic acquisition.
Learn how search advertising campaigns are structured, targeted, measured, and optimized to capture active user demand across Google networks.
Master campaign execution across Facebook and Instagram, from setup and audience definition to creative strategy and lead acquisition.
Set up measurement tools and analytics dashboards to accurately attribute conversion events and drive data-informed campaign decisions.
Learn methods for evaluating active campaign data, identifying performance bottlenecks, testing variables, and managing ad spend growth.
Apply learned concepts through structured campaign exercises, portfolio assembly, and practical guidance for entry-level career positioning.
Learning paid advertising becomes more useful when you can apply the concepts to campaign decisions. The practical training at W3 Web School is designed to help students work through structured exercises, analyze campaign performance, and understand how changes in targeting, creatives, budgets, and tracking can affect results.
Define the campaign objective, audience, offer, budget, and basic performance goals before launching an advertising campaign.
Apply campaign structure, targeting, ad messaging, creatives, budgets, and bidding concepts using the relevant advertising platform.
Connect the appropriate tracking and measurement setup so important campaign actions can be monitored and evaluated.
Review campaign metrics such as clicks, cost, conversions, and other relevant indicators to understand what is working and what needs attention.
Use campaign data to identify improvement opportunities, make informed optimization decisions, and present performance findings clearly.
Students apply the concepts covered during training through structured performance marketing projects or guided case scenarios. The work connects campaign planning, advertising setup, tracking, analysis, and optimization into one practical workflow.
Performance marketing involves more than creating ads. Students also need to understand the platforms used to launch campaigns, track actions, measure results, and make optimization decisions. This training introduces the relevant advertising and measurement tools included in the course through practical, guided learning.
Used to plan, launch, monitor, and optimize paid search campaigns, including targeting, bidding, budgets, and performance measurement.
Used to structure and manage paid social campaigns across relevant Meta placements.
Used to understand website activity, user behavior, and campaign-related measurement.
Used to manage relevant tracking tags and measurement implementations.
Tools are introduced in context, so students understand not only where they are used, but how they support campaign measurement and decision-making.
Performance marketing skills can be applied across agencies, in-house marketing teams, startups, e-commerce businesses, and freelance projects. The right role depends on your existing experience, practical skills, portfolio, and the type of campaigns you learn to manage.
Supports paid campaign planning, execution, monitoring, reporting, and optimization across digital advertising channels.
Works with paid search campaigns, keyword targeting, ad messaging, budgets, bidding, conversion tracking, and performance analysis.
Works with paid social campaigns, audience targeting, creative coordination, budgets, and campaign performance analysis.
Supports digital advertising activities by helping plan campaigns, monitor performance, coordinate campaign assets, and prepare reports.
Uses campaign and conversion data to identify performance trends, evaluate results, and support data-informed optimization decisions.
Can use paid advertising, tracking, reporting, and campaign optimization skills to build freelance services after developing sufficient practical experience and a portfolio.
Building practical evidence of your skills can make it easier to demonstrate what you know when applying for entry-level roles or freelance opportunities.
Course completion is only one part of starting a career. Practical ability, clear communication, campaign understanding, and evidence of your work can make your profile more useful to employers or clients.
Before enrolling, it helps to know exactly how the training is structured. Here are the key course details, including duration, fee, learning format, and who can benefit from the program.
Structured training designed to build practical performance marketing skills step by step.
Complete course fee for the current Performance Marketing training program.
Choose the learning format available for your batch and training schedule.
Learn campaign planning, paid advertising, tracking, measurement, analysis, and optimization through structured training.
This course can be suitable for learners who want to build practical skills in paid digital advertising and campaign performance.
You do not need an advanced technical background to understand the fundamentals of performance marketing. A basic familiarity with digital marketing can be helpful, while the training is structured to build practical skills step by step.
Visit our Kolkata training centre to learn more about the Performance Marketing program, meet the course team, and understand the available learning options before you enrol.
W3 Web School
214/1 Dumdum Road, Kolkata, West Bengal 700074.
Conveniently accessible from Dum Dum, Salt Lake, New Town, Sealdah, and nearby areas of Kolkata.
Offline Classroom + Live Online
Want to understand the course before enrolling? Talk to a course advisor or visit the centre.
Clear and accurate details regarding the training program, curriculum, and structure.
A performance marketing course teaches students how paid digital campaigns are planned, launched, tracked, measured, and optimized. The training typically covers areas such as paid advertising, campaign analysis, conversion tracking, and optimization.
It can be suitable for students, fresh graduates, beginners in digital marketing, working professionals, business owners, and aspiring freelancers who want to develop practical paid advertising skills.
The Performance Marketing Course at W3 Web School is a 4-month program.
The current course fee is ₹35,000.
Students learn practical concepts related to campaign planning, Google Ads, Meta Ads, paid advertising, conversion tracking, analytics, campaign measurement, performance analysis, and optimization, based on the course curriculum.
You do not need an advanced technical background to understand the fundamentals. Basic familiarity with digital marketing can be helpful, while the training is structured to build practical skills step by step.
Depending on your skills, experience, and portfolio, you may explore entry-level directions such as Performance Marketing Executive, PPC or Google Ads Executive, Paid Social or Meta Ads Executive, Digital Advertising Executive, Performance Marketing Analyst, or freelance performance marketing work.
W3 Web School provides placement assistance to help students prepare for relevant opportunities and support their job-search process. Actual outcomes depend on the student's skills, performance, and individual application process.