W3webschool

Enroll for the Most Affordable One!

Digital Marketing Course in Varanasi

Are you searching for the most updated digital marketing course in Varanasi to enhance your skills and boost your career? W3 Web School is here to present offline and online learning mode facilities, 6+ live client projects, internship opportunities, and a 100% placement support program. We are the top digital marketing institute in Varanasi!
Learn the most trending strategies and techniques of SEO, SMM, Content marketing, PPC advertising, and more at W3 Web School.
Are you not sure about the course yet? Book a 45-minute free demo class and clear all your queries today!
Start With Free Demo Class
Students Trained

24,998+

Students Trained

Modules Covered

50+

Modules Covered

Global Certifications

15+

Global Certifications

Weeks of Learning

24+

Weeks of Learning

Advance Digital Marketing Course in kolkata
Course Overview:

Digital Marketing Course in Varanasi: Ideal for Absolute Beginners

W3 Web School offers you the chance to learn the strategies and features of advanced digital marketing with our specially crafted course curriculum and internship opportunities through our advanced digital marketing course in Varanasi. Know the complete advanced digital marketing features related to search engine optimization, social media marketing, content marketing, search engine marketing, and more!
We are offering facilities of 100% placement assistance which helps you build your resume, send resumes to recruiters, and interview preparation with specially arranged mock interview sessions. W3 Web School is giving your the opportunity to learn 30+ premium digital marketing tools free of cost, how to handle domain-hostings, and manage the real-live challenges of digital marketing.
W3 Web School’s advanced digital marketing program is providing you the opportunity to learn with a 100% practical approach to expand your industry-specific knowledge. Our course covers the most trending topics of digital marketing with our specially designed 6+ live client projects and guides you to obtain the essential skills to thrive in this ever-evolving job market.
Enroll in the digital marketing course of W3 Web School and open the doors to new opportunities today!

Reasons to Choose W3 WEB SCHOOL for a Digital Marketing Course in Varanasi?

You can learn the major digital marketing topics such as in-depth keyword research, market analysis, report preparation, strategy planning, and execution with W3 Web School’s best digital marketing course in Varanasi. Don’t miss the chance to join our institute and boost your professional career!

Accredited & trusted since 2012

We have been serving the educational industry since 2012 with a track record of a 100% learner satisfaction rate.

Online Sessions

Avail of the additional course benefits with our self-paced online learning mode facility at W3 Web School & make your learning journey easy.

Google-certified trainers

Learn from our highly qualified Google-certified instructors and learn more about digital marketing with our 100% success-guarantee courses to become a master in this field.

100% placement assistance program

Our 100% placement assistance program helps you make attractive CVs, offering you exclusive sessions of interview preparation and mock interviews to grab the attention of recruiters.

Advanced course syllabus

At W3 Web School, we regularly modify our course syllabus according to the latest industry trends and standards.

Affordable Course fees

Avail the chance to take advantage of our reasonable course fees and continue your learning with our best digital marketing course in Varanasi.

Internship Experience

Get work experience with W3 Web School’s unique internship opportunities and boost your industry-relevant skills to thrive professionally.

Doubt Clearing Sessions

Do you still have doubts? We are offering you the opportunity to clear all your doubts regarding the topics discussed in class with our most exclusive doubt-clearing classes!

24/7 hours support

Take advantage of our 24/7 hour student support facility and get immediate answers to all your queries related to this course.

6+ Real client projects

You can expand your knowledge by just working on our 6+ real client projects and making your resume attractive to various employers.

Course Highlights:

Different Features of Our Best Digital Marketing Course in Varanasi

Certified Mentorship
Learn advanced topics from W3 Web School’s top-rated certified mentorship with our most affordable digital marketing course in Varanasi.
1:1 Mentoring
Now, you can take the benefits of our 1:1 mentoring sessions and upgrade your digital marketing skills.
Industry-led course syllabus
Get the opportunity to learn the latest practices and trends of market with our especially designed digital marketing course curriculum.
6+ Live Client Projects
Continue your practical journey with our specially offered 6+ live client projects, which will help you get industry-specific work experience.
Resume Preparation & Placement Assistance
Our placement support team will help you in making a stunning resume and arranging special classes for interview preparation, and mock sessions to enhance your chances of getting selected in popular companies.
Internship Facilities
Make yourself industry-ready with our internship facilities and learn popular digital marketing practices and techniques with our program.
24/7 student assistance
If you have any questions or problems regarding course, then our 24/7 student support team will assists you in every possible way!
Free Domain, Hosting & website access
We are offering free access to domains and hosting to enhance your online presence smoothly.
15+ Global Certifications
Get the opportunity to bag 15+ global certificates and higher your chances of getting amazing career options and salary packages.
Free access to 30+ tools
Boost your skills and sharpen your industrial practices with our specialty, given free access to 30+ popular digital marketing tools.
100% Practical learning
Learn the most latest digital marketing practices and techniques with W3 Web School’s 100% practical learning sessions and get yourself going!
Interview Preparation
Enhance your self-confidence and make yourself ready for your interview day with our specially arranged mock interview sessions and resume-building classes.
Who Should Attend:

A Course that benefits all students, working professionals, & Business owners!

W3 Web School delivers the latest and most affordable online digital marketing course in Varanasi for students, especially those who passed the graduation exam, working professionals with the aim of skill development, and business owners who want to boost their online presence.

If you are a student, a working professional or a business owner, receive the additional perks of our exclusive course just by joining ASAP!
Learn New-Age Skills with W3 Web School
Students
Are you a new graduate and searching for a robust career option to start your journey in digital marketing? Then this certificate program is perfect for you! Enroll for the advanced digital marketing course in Varanasi of W3 Web School and unlock the vast opportunities today!
SEO Course in Delhi
Working Professionals
Enhance your career opportunities with the latest skills, strategies, and technologies, and secure your job position! We offer the most exclusive and updated course topics with global certification. If you want to boost your digital marketing skills, then join this course now!
Entrepreneurs
Business Owners
Are you a business owner? Want to boost your business’s online presence and generate more ROI? This course will help you in systematic audience targeting, understanding beneficial digital platforms, analyzing data, and preparing business audits easily. Join W3 Web School’s best digital marketing course now!
Learn Online SEO Course in Mumbai
Digital Marketing Enthusiasts
Are you passionate about starting your career journey in digital marketing? Want to learn the latest techniques and trends in the industry? Join our advanced digital marketing course now!

Master The Most Job Oriented Digital Marketing Course in Varanasi​

1 Program | 50+ In-Depth Modules | 15+ Certifications

Get Free Website, Domain & Hosting for Real-Time Experience | Internship Program | Work on Paid Tools worth 80k | 100% Placements

Download Free E - Brochure
Benefits:

Boost your Career with the Best Digital Marketing Course in Varanasi

CHECK OUR COURSE MODULES

Learning Methodology

Rated 4.8/5 On Google

Digital Marketing Platforms and Tools

Course Details:

Become a Digital Marketer in just 6 Months!

Book for a Free Demo Session Now!
Book your time slot for a 45-minute free demo class ASAP! Begin your digital marketing journey today with our specially designed free demo class. Receive the timing details of the free demo class from our highly dedicated student support team now!
Admission Process:

Get Enrolled with These Simple Steps!

Step - 1

Ask for the course details

You can ask the student counselor about the course details, such as course duration, fees, projects, and certifications, and get the essential details of the course!
Step - 2

Get a 45-minute free demo session.

Enroll for the free demo class and get the overall course idea, and different methods of teaching, which can allow an aspirant to make final decisions on the admission procedure.
Step - 3

Finish the Payment method

Choose the most appropriate payment method to pay successfully. If you are familiar with the cashless payment procedure, then go with a method such as UPI/Net Banking/Bank Transfer.
Step - 4

Finish the Payment Process

Once the fee transaction procedure has been completed, you will get the additional course details and start your learning journey.
Step - 5

Start Learning

Once the transaction procedure is successfully completed, you can begin learning with our premium course module.
Listen From Learners
Our key point:

Join W3webschool community of 20,000+ students

FAQ – Frequently Asked Questions

Investing in digital marketing is one of the best career choices in 2024 since it has grown enormously over the years and will become a significant part of marketing budgets by 2024. This will create enormous job opportunities. As a matter of fact, digital marketing is a well-paid profession.

According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

You will be surprised to know that over half of our students are from a non-showcasing background. We have prepared understudies from foundations incorporating all fields of science, commerce, and arts. Moreover, there are also twelfth graders and some accompany considerably over 10 years of experience.

If you have Minimum knowledge to browse the internet is enough to learn.
There are many credible industries that offer digital marketing jobs to competent professionals like Web Design& Development, Advertisement agencies, Digital strategy firms, Financial Agencies, Educational & Training Institutes, and health care, to name a few.
The average salary of freshers is between INR 2,00,000 – INR 5,00,000 and of an experienced digital marketer is between INR 8,00,000 – INR 15,00,000. It varies depending on the level of experience you have and the organization you work for.

Of Course, You need a computer or Laptop or Tablet to learn and practice digital marketing.

Download Brochure

Talk to our Career Experts

Our 50+ Course Modules

Digital Marketing Training Curriculum

The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.

  • SEM/SMO Expert
  • Social Media Manager
  • Email Marketers
  • E-Commerce SEO & E-Commerce Marketing
  • Mobile Marketing/App Marketing/APP Store Optimization
  • Web Analytics & Report
  • Google Tag Manager
  • Online Reputation Management(ORM)
SEM/SMO Expert

Digital Marketing Overview

  • Overview of Digital Marketing
  • Different online marketing channels
  • How is it different from Traditional Marketing
  • Understand the journey of online customer
  • Key Terminologies in Online Marketing
  • Overview to Content Management System
  • Overview of case studies and business model
  • Introduction to SEO, How Do Search engines work
  • Search Engine Algorithms & google algorithm Updates
  • Google Search Console
  • Competition Analysis
  • On-page, and Off-Page Optimization strategies
  • Content development strategy

Search Engine Marketing – SEM

  • What is SEM Why SEM
  • What is Google AdWords Why Google AdWords
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.

Creation of Search Network Campaign

  • What are Ads
  • Ad Formats
  • Ad Text Policies
  • Ad Text Best Practices
  • DKI
  • Ad Extensions
  • Keyword Research
  • Tools – Keyword Planner & Estimator
  • Keyword Match types
  • Keyword Strategies
  • Landing Page
  • Bidding and Budget
  • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads
  • Where do they appear on Google What Shoppers on the internet do
  • What retailers need – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s
  • Path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

Introduction to SEO

  • What is Search Engine Optimization
  • Indexing & Crawling Basics
  • Optimizing Crawl Budget

Organic Search vs. Paid Search Results

  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)What is Off-page SEO/Link Building (Social, Content-based, PR)

Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO

  • On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
  • 301 Redirects

Mobile SEO

  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimising for Voice Search
  • Schema markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting
  • How Schema shows up in SERPs

Off-page SEO

Link Building

  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

Social SEO

  • Quora
  • YouTube Video SEO
  • SlideShare, Scribd and other Social Channels for SEO

Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights

SEO Audit, Tools, Measurement

  • SEO Audits
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console

Algorithm Updates

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO

Measurement with Google Analytics

  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting

Google AdSense

  • What Is Google AdSense
  • Difference between Google AdWords vs Google Analytics
  • How much minimum traffic i need for Google AdSense approval
  • Which sizes for AdSense is very effective
  • How to create google AdSense account
  • Different types of Ad unit
  • Plugin for AdSense integration
  • AdSense Reports Study
  • Difference between Google AdSense vs Affiliate Marketing
  • What is CPC
  • Easy steps for Google AdSense
Social Media Manager

Digital Marketing Overview

  • Overview of Digital Marketing
  • Different online marketing channels
  • How is it different from Traditional Marketing
  • Understand the journey of online customer
  • Key Terminologies in Online Marketing
  • Overview to Content Management System
  • Overview of case studies and business model
  • Introduction to SEO, How Do Search engines work
  • Search Engine Algorithms & google algorithm Updates
  • Google Search Console
  • Competition Analysis
  • On-page, and Off-Page Optimization strategies
  • Content development strategy

Social Media Marketing

  • Brief to social media marketing
  • Key steps for social media success.
  • Social Media Statistics & Strategy
  • Importance of using essential social media tools
  • Social media marketing integration.

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Facebook marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

Facebook advertising

  • How does Facebook Advertising Work
  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

YouTube marketing

  • YouTube Marketing Overview
  • YouTube Marketing Strategy
  • How to Find Video Ideas with Competitor Analysis
  • How to Find YouTube Video Ideas with Keyword Research
  • YouTube Account Setup
  • YouTube Account Optimisation
  • YouTube Banner
  • YouTube Channel Tags
  • YouTube SEO
  • Enable Custom Thumbnails
  • YouTube Thumbnails
  • YouTube Cards
  • YouTube Comments
  • Manage Multiple YouTube Accounts
  • YouTube Monetisation
  • YouTube Ads
  • YouTube Analytics

Twitter marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools

LinkedIn marketing

  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Pinterest marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Instagram Marketing

  • Optimizing your Instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

Quora Marketing

  • Why Market Your Business on Quora
  • Quora Marketing Strategy
  • Quora Account Setup
  • Quora Account Optimisation
  • Build a List of Questions to Answer
  • Format Your Answers for Maximum Clicks
  • Quora Promotion
  • Find Blog Post Ideas with Quora
  • Quora Business Page Setup
  • Quora Analytics

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Document Sharing Site

Overview of Online Reputation Management (ORM)

Social media measurement and reporting

Online Reputation Management (ORM)

  • What is ORM
  • Why ORM is important for your business
  • Factors of Online Reputation Management
  • Negative effects of bad online reputation
  • How to get customer reviews
  • Monitor Online Conversations
  • Don’ts of Online Reputation Management
  • Do’s of Online Reputation Management
  • How to Improve Your Reputation
  • Tools of Online Reputation Management
  • Introduction to Google Alerts
  • Different Types of Google Alerts

Google AdWords

  • What is Google AdWords Why Google AdWords
  • Google Network
  • AdWords Terminologies

Google AdSense

  • What Is Google AdSense
  • Difference between Google AdWords vs Google Analytics
  • How much minimum traffic i need for Google AdSense approval
  • Which sizes for AdSense is very effective
  • How to create google AdSense account
  • Different types of Ad unit
  • Plugin for AdSense integration
  • AdSense Reports Study
  • Difference between Google AdSense vs Affiliate Marketing
  • What is CPC
  • Easy steps for Google AdSense

Media buying & selling

  • Setting up the objectives
  • Understand the key tasks to draft an “awesome” digital media plan
  • Segmentation & targeting of the audience
  • Best practice to execute the campaigns post the media plan
  • Understanding multiple formats & appropriate for our targeted digital platforms

Video Marketing

  • What is Video Marketing
  • Difference between Video Marketing Vs Video Optimization
  • How to promote videos through Google AdWords
  • How to Create in-stream Ads
  • How to increase Video views
  • What is CPV and CPM
  • Video Marketing basic concepts
  • True View Ads vs Stream Ads
  • How to create Sequence Ads
  • How to create Bumper Ads

Video Optimization

  • Video Optimization Basics
  • How to increase your views on YouTube
  • How to monetize your YouTube video
  • How to rank videos in 24hr in YouTube
  • YouTube Ranking Techniques
  • Annotations
  • Using YouTube Cards
Email Marketers

Setting-up an Email Marketing Machine

ISPs, Hosting Facility and MTA

IP/DNS and Shared vs. Dedicated IPs

MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation, Relevance, Incentives
  • Timing, Creative & Copy, Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation

  • Introduction to Automation
  • What is Automation
  • How does it Work
  • What are the Benefits
  • Choosing an Automation Platform
  • Features & Functions Available
  • What are Workflows How to Create a Workflow
  • Cost
  • Most Widely Used Platforms
Lead Generation Expert

Inbound Marketing

  • What is Inbound Marketing
  • Inbound Marketing Process
  • Content Marketing Concepts
  • Strategies for Inbound Marketing
  • Tools for Inbound Marketing
  • Using a CRM
  • Delight your Customers

Landing Page Design Concepts

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me
  • What is it
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step

HTML Basics

  • Web Page Basics: What is HTML, JavaScript, CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Website planning/Creation/Optimization

  • Webpage and website
  • Basics of HTML
  • Other languages for website creation
  • Common tag
  • PHP Based Platform
  • What is a webpage
  • Types of Website
  • Difference between Blog and Service Webpage
  • WordPress
  • Difference between themes and plugins
  • Posts vs pages
  • Category vs tags
  • General Customization
  • What is WordPress
  • How to change theme in WordPress
  • How to use plugin
  • How to install WordPress
  • How to upload Demo content
  • How to install premium plugins
  • Difference between Free themes and premium themes
  • Create Posts and Pages

Content Marketing

  • How many types of Content Marketing
  • What is a writer
  • Difference between Informative and Potential Content
  • Content Marketing Do’s and Don’ts
  • Content Planning
  • Final words on your Strategy
  • How to generate leads through potential content
  • How to target potential customers through right content
  • Find right keywords for content marketing
  • Effective content marketing strategy
  • Let’s talk about strategy for content marketing
  • Analyzing the keyword for content

Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets
  • How to Identify Right Set of Engagement Magnets for your Business
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Role of Conversion

  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails
  • Where do Lifecycle Emails fit in
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation

Affiliate Marketing

  • Understanding Affiliate Marketing
  • Google Analytics
  • Google AdWords
  • Google AdSense
  • Google Webmaster
  • Banners, Promos, Discounts
  • Different type of campaigns
  • Email campaign
  • Campaign measurement and Tracking
E-Commerce SEO & E-Commerce Marketing

Website planning/Creation/Optimization

  • Webpage and website
  • HTML basics
  • Other languages for website creation
  • Common tag
  • PHP Based Platform
  • What is a webpage
  • Types of Website
  • Difference between Blog and Service Webpage
  • WordPress
  • Difference between themes and plugins
  • Posts vs pages
  • Category vs tags
  • General Customization
  • What is WordPress
  • How to change theme in WordPress
  • How to use plugin
  • How to install WordPress
  • How to upload Demo content
  • How to install premium plugins
  • Difference between Free themes and premium themes
  • Create Posts and Pages

HTML Basics

  • Web Page Basics: What is HTML, JavaScript, CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

E-Commerce SEO

  • What is E-commerce SEO
  • Understanding of Best product keywords
  • How to index product in search engine
  • Rank on Potential Keywords
  • Increase Quality Backlinks

What is Ecommerce Marketing

  • Difference between Normal SEO and Ecommerce website SEO
  • What is the role of reviews in ecommerce marketing
  • Product presentation and “ROI” parameter
  • How to think as a customer
  • Boosting sales
  • How to increase ecommerce sales through Facebook
  • Ecommerce basic concepts
  • How to promote large products in single click
  • Effective strategy plan for Ecommerce website
  • Cart development techniques

Content Marketing

  • How many types of Content Marketing
  • What is a writer
  • Difference between Informative and Potential Content
  • Content Marketing Do’s and Don’ts
  • Content Planning
  • Final words on your Strategy
  • How to generate leads through potential content
  • How to target potential customers through right content
  • Find right keywords for content marketing
  • Effective content marketing strategy
  • Let’s talk about strategy for content marketing
  • Analyzing the keyword for content
Mobile Marketing/App Marketing/APP Store Optimization

Digital Marketing Overview

  • Overview of Digital Marketing
  • Different online marketing channels
  • How is it different from Traditional Marketing
  • Understand the journey of online customer
  • Key Terminologies in Online Marketing
  • Overview to Content Management System
  • Overview of case studies and business model
  • Introduction to SEO, How Do Search engines work
  • Search Engine Algorithms & google algorithm Updates
  • Google Search Console
  • Competition Analysis
  • On-page, and Off-Page Optimization strategies
  • Content development strategy

Mobile marketing Overview

  • App Marketing Overview
  • App Store Optimization Overview
  • Mobile Marketing
  • Understanding Mobile Devices
  • Impact of Mobile Marketing in Social Media
  • Mobile Marketing Analytics
  • Mobile Apps Engagement
  • Growth in the Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads
  • Google AdWords

App Marketing/App Store Optimization

  • What is App Marketing
  • App Store Optimization
  • How to decide Target Cost Per Install
  • How to increase install in Play Store
  • How to generate downloads through Facebook
  • How to make business from mobile marketing
  • Effective mobile marketing strategy
  • Create iOS and Android App Ads
  • How to lower Target CPI
  • How to target potential customers through search engine marketing

Content Marketing/Blog Management

  • What is Content Marketing
  • How many types of Content Marketing
  • What is a writer
  • Difference between Informative and Potential Content
  • Content Marketing Do’s and Don’ts
  • Content Planning
  • Final words on your Strategy
  • How to generate leads through potential content
  • How to target potential customers through right content
  • Find right keywords for content marketing
  • Effective content marketing strategy
  • Let’s talk about strategy for content marketing
  • Analyzing the keyword for content
Web Analytics & Report

Introduction

  • What’s analysis
  • Is analysis worth the effort
  • Small businesses
  • Medium and Large-scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

Getting Started with Google Analytics

How Google Analytics works
Accounts, profiles and user’s navigation

  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
  • Traffic Sources
  • Direct, referring, and search traffic
  • Campaigns
  • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • Web Masters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling
Google Tag Manager

Google Tag Manager

  • Introduction to Google Tag Manager
  • Install Google Tag Manager
  • Explore Google Tag Interface
  • Create a new FREE account in Google Tag Manager
  • Learn about the admin session of the google Tag Manager
  • Learn to install Google Tag Manager on a Live Demo Website
  • Install GTM on a HTML Website
  • About google Analytics
  • Google Analytics Account Creation
  • Integration of Google Analytics with the help of GTM
  • YouTube video tracking using GTM and Google analytics
  • Social media button clicking using GTM
  • Phone number tracking using GTM
  • Wikipedia Link Tracking using Google Analytics & GTM
  • White Paper PDF download tracking with Google Analytics & GTM
  • Facebook Marketing with the help of Google Tag Manager
  • Facebook Re-marketing with the Help of GTM
  • Time based trigger & messages on our website with GTM
  • Advanced Data layer in GTM
  • Advanced concepts in GTM
  • Facebook Sales Vs Ads Amount Spend Tracking
  • Find the traffic based on the browser’s location using GA & GTM
  • Find the Text copied from website using Google Analytics & GTM
  • Track the Product Purchase on Our Google Analytics using GTM
  • Google Tag Manager and channel marketing
  • Learn How to track Google Ads Conversion Purchase using GTM
  • LinkedIn Conversion Tracking & Marketing using GTM
  • Quora content Marketing & Re-marketing using GTM
  • Shopify GTM installation & Tracking and its Limitations
  • New Rollouts in GTM
  • Improve GTM performance using Custom Templates
  • Common Mistakes and Solutions
Online Reputation Management (ORM)

Online Reputation Management (ORM)

  • What is ORM
  • Why ORM is important for your business
  • Factors of Online Reputation Management
  • Negative effects of bad online reputation
  • Step-by-step guide to overcome bad reputation
  • Understanding ORM scenarios
  • How to deal with criticism online
  • Some proven ways for build positive brand reputation
  • How to get customer reviews
  • Monitor Online Conversations
  • Don’ts of Online Reputation Management
  • Do’s of Online Reputation Management
  • How to Improve Your Reputation
  • Tools of Online Reputation Management
  • Introduction to Google Alerts
  • Different Types of Google Alerts
  • Best examples of online reputation management
  • ORM Case Studies
Need Customized curriculum?

Talk to our Admissions Team

Get all your questions answered by our admissions team