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Best Digital Marketing Course in Calicut

Join W3 Web School’s exclusive Digital Marketing Course in Calicut with a 100% placement support program. Gear your skills in digital marketing with training on SEO, SEM, SMM, and content marketing within six months to become a highly qualified professional!

Not sure about a digital marketing career? Attend our free demo class to get the required knowledge. Book your seat now!
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Modules Covered

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Modules Covered

Global Certifications

15+

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24+

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Course Overview:

Top Digital Marketing Course in Calicut: Crafted by Industry-experts

W3 Web School offers you the most successful and affordable digital marketing course in Calicut for absolute beginners. With a 100% successful track record of completing 200+ batches and training more than 2000 students, our experts make sure that you will become industry-ready. At W3 Web School, you can get the latest and industry-specific course modules. 

Get advantages from individualized training, free access to popular tools, 24-hour support, backup classes, and doubt-clearing classes. Our premium digital marketing course in Calicut assures 100% practical classes with 6+ live client projects to guide you with industry-ready skills to make a successful professional career. 

You can master the exclusives of digital marketing with W3 Web School’s premium digital marketing course. Our dedicated student support team delivers additional benefits, such as helping with resume-building, mock interviews, and interview preparation to get the desired job! Thrive in this demanding industry. 

Register for our exclusive course today!

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Why Pick W3 WEB SCHOOL for a Digital Marketing Course in Calicut?

Are you looking for some exclusive digital marketing elements like in-depth market research, planning, designing, keyword research, strategy development, and more? At W3 Web School, you can get the opportunity to learn all these features! You can also learn to make daily reports and conduct thorough competitor analysis with our exclusive digital marketing course in Calicut. 

Google Certified Faculty

Learn from our highly talented and Google-certified instructors and increase your chances of getting your dream job with our 100%-success guaranteed digital marketing course in Calicut!

Updated Course Modules

Get the most advanced learning modules at W3 Web School and enhance your digital marketing skills to handle real corporate challenges. We modify the course topics regularly according to the latest industry trends and techniques.

100% placement support program

Access exclusive facilities like resume building, interview preparation, and mock interviews with W3 Web School’s 100% placement support program.

24/7 Student Assistance

Avail our exclusive 24/7 guidance from our highly dedicated student support team, guaranteeing immediate solutions to student doubts regarding this digital marketing program.

6+ Real Client Projects

Upskill yourself with our 6+ real client project offerings and get the proper hands-on training experience at our institution.

Trusted & Reputed since 2012

We are the most trusted and reputed institution for our 100% student success track record since 2012.

Success Stories

Go and check the success stories of our students telling their own experiences of learning and how W3 Web School’s 100% placement support helps them in getting their dream job.

Affordable Fee Structure

Avail of an affordable fee structure with high-quality training sessions in digital marketing only for learners.

Doubt-clearing Sessions

Have queries? Our expert faculties arrange doubt-clearing sessions, especially for students who have doubts regarding the classes.

Flexible Mode Learning

Choose from our two flexible learning modes and get various benefits with our popular digital marketing program. Learn through online mode classes or self-paced learning sessions.

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Course Highlights:

Facts of our best Digital Marketing Course in Calicut

Industry-led course curriculum
Get advanced training from globally certified instructors at W3 Web School, offering an exclusive and best digital marketing course in Calicut.
Free Accessibility over top-tier tools
Boost your skills with free Accessibility over popular and trending digital marketing tools, which makes you prepared for this highly competitive job industry of today.
Highly experienced mentors
Get the advantage of highly experienced trainers at W3 Web School, which is famous for its advanced course modules and student-oriented learning.
1:1 training
Get individualized guidance and attention through special 1:1 training sessions with certified professionals customized to boost your skills and career path.
50+ course modules
Master the 50+ mostly used and trending course modules with W3 Web School’s advanced digital marketing program.
100% practical sessions
Engage yourself in 100% practical classes while mastering the skills of digital marketing. This must ensure that you are ready with current skills and strategies for practical world circumstances.
24/7 Student Assistance
Our student support team is always there to guide you through the course module and whenever you need any assistance or solutions regarding your queries.
6+ real client projects

Engage yourself in 100% practical sessions with 6+ real client projects, the special feature of our exclusive digital marketing program.

Global Certification
Get highly appraised by the big recruiters with our 15+ global certifications delivered through our most affordable digital marketing course.
Internship opportunities
Learn real-world practices and strategies with the unique internship program offered by our exclusive course in Calicut.
Placement Support/Resume making
Master practical skills via internship opportunities with big companies using your digital marketing skills in practical business landscapes.
Interview Preparation
It Makes you all set for your interviews with mock interview classes and helps with effective communication, boosting your faith and confidence for getting desired and high-salary job opportunities.
Who Should Attend:

Who can register for an advanced Digital Marketing Course in Calicut?

W3 Web School offers the best digital marketing course in Calicut for graduates or students, marketing professionals, marketing enthusiasts, and entrepreneurs.

You can get the benefits of learning digital marketing if you fall under any of these categories.

Entrepreneurs
Entrepreneurs
Are you ready to launch your own business? Unlock the unlimited possibilities of exclusive digital marketing with this program now!
Students and Graduates
Students
Are you a graduate or still studying? You can join our premium digital marketing course to build your lucrative career today!
Marketing Professionals
Marketing Professionals
Want to boost or enhance your skills? Then stop your search here! Enroll in our advanced course in Surat to upgrade your professional career.
Passionate about learning
Digital Marketing Enthusiasts
Are you ready to begin your career in digital marketing? Do you want to know the current patterns and strategies of the market? Enroll in our best digital marketing program today!

Master The Most Job Oriented Digital Marketing Course in Calicut​

1 Program | 50+ In-Depth Modules | 15+ Certifications

Get Free Website, Domain & Hosting for Real-Time Experience | Internship Program | Work on Paid Tools worth 80k | 100% Placements

  • Practical Classes
  • Daily Tasks & Assignments
  • 6+ Real Client Projects
  • 1-On-1 Mentoring
  • Free Study Materials
  • Reasonable Fees Structure
  • Individual Approach for Every Student
  • Industry Expert Faculties
  • Free Demo Class Available
  • Domain + Hosting Free
  • Master 20+ Premium Tools
  • Theory + Practical Examination
  • 15+ Certifications
  • Resume & Interview Training
  • 100% Placement Guarantee
  • Customized Syllabus
  • Doubt Clarification Session
  • Completed 1000+ Batches
  • LinkedIn Profile Analysis
  • Recorded Videos Access
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Benefits:

Launch Your Career with the Top Digital Marketing Course in Calicut

  • You can learn trending digital marketing techniques and practices with our all-inclusive practical approach through 1:1 training.
  • Boost your experience in advanced digital marketing with our specially offered 6+ live client projects and internship opportunities.
  • Handle corporate world challenges with ease with the assistance of our highly experienced professionals.
  • You can develop your practical skillsets by having free Accessibility to over 30+ paid and premium tools.
  • You can get more job roles like content strategist, digital marketing executives, social media marketers, content marketers, email marketing executives, and freelancer!
  • Get better job opportunities with higher salary offerings through Calicut’s exclusive digital marketing course.
  • Boost the online visibility of your business, from increasing the reach of your audience to enhancing the rates of conversion.
  • Find out the multiple career choices with our exclusive digital marketing course, whether starting a business or working in big companies or firms.

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Learning Methodology

  • Live Practical Classes
  • 6+ Live Projects Of Real Clients
  • Theory+Practical Examination
  • Interview Preparation
  • 1:1 Mentoring
  • Placement Assistance

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Course Details:

Shape Your Career in Just 6 Months

  • Duration: 6 Months
  • Class Schedule: Weekdays (Morning/Evening Batches), Weekend Batches
  • Prerequisites: Basic knowledge of the internet and marketing concepts (optional)
  • Mode Of Training: Online / Offline
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Reserve your seat now for our free demo class! Begin your learning journey today though joining the free demon class of 45 minutes. Receive the demo class details from our student support team now!
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Admission Process:

Enrol by following five steps: Your Journey to Success

Step - 1

Enquire about course details.

You can start your digital marketing journey just by asking our experts about the course details and getting all your queries answered. 

Step - 2

Get a free 45 minutes demo class.

Next, you will join the free demo class of 45 minutes to get the latest teaching process of the trainer, which will help you to take further decisions on joining the course. 

Step - 3

Complete the Admission Process

Once you have received the additional course details, you can fill out the application form and submit it with the necessary documents to get verified.
Step - 4

Complete the payment procedure.

You can choose the payment method, such as cash/ online, and complete the payment to start your learning journey.
Step - 5

Start Learning

Once the payment process is successfully completed, you can start your learning with our exclusive course curriculum.
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Our key point:

Join W3webschool community of 20,000+ students

Myself srayasree I completed my digital marketing course from W3webschool. It was my amezing experience from here .Each and every teacher helped me a lot to fulfill my target and thanks to my class teacher Ankit sir . I got a job from here.
Srayasree Biswas
Srayasree BiswasDigital Marketing Student
I am reviewing this institute after having lots of experienced, i have learned so many thing from w3webachool and their guidence is like you family.
I Got A Job Recently In The Field Of Digital Marketing!♥️
Sohit Singh
Sohit SinghDigital Marketing Student
I have completed my Digital Marketing course a year ago and my overall experience has been pretty good. Sir and other stuffs everyone have been helpful and got to learn the things properly, so thank you...
Raima Das
Raima DasDigital Marketing Student
FAQ – Frequently Asked Questions

Investing in digital marketing is one of the best career choices in 2024 since it has grown enormously over the years and will become a significant part of marketing budgets by 2024. This will create enormous job opportunities. As a matter of fact, digital marketing is a well-paid profession.

According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

You will be surprised to know that over half of our students are from a non-showcasing background. We have prepared understudies from foundations incorporating all fields of science, commerce, and arts. Moreover, there are also twelfth graders and some accompany considerably over 10 years of experience.

If you have Minimum knowledge to browse the internet is enough to learn.
There are many credible industries that offer digital marketing jobs to competent professionals like Web Design& Development, Advertisement agencies, Digital strategy firms, Financial Agencies, Educational & Training Institutes, and health care, to name a few.
The average salary of freshers is between INR 2,00,000 – INR 5,00,000 and of an experienced digital marketer is between INR 8,00,000 – INR 15,00,000. It varies depending on the level of experience you have and the organization you work for.

Of Course, You need a computer or Laptop or Tablet to learn and practice digital marketing.

Download the syllabus to learn more about the program

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Our 50+ Course Modules

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Digital Marketing Training Curriculum

The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.

  • SEM/SMO Expert
  • Social Media Manager
  • Email Marketers
  • E-Commerce SEO & E-Commerce Marketing
  • Mobile Marketing/App Marketing/APP Store Optimization
  • Web Analytics & Report
  • Google Tag Manager
  • Online Reputation Management(ORM)
SEM/SMO Expert

Digital Marketing Overview

  • Overview of Digital Marketing
  • Different online marketing channels
  • How is it different from Traditional Marketing
  • Understand the journey of online customer
  • Key Terminologies in Online Marketing
  • Overview to Content Management System
  • Overview of case studies and business model
  • Introduction to SEO, How Do Search engines work
  • Search Engine Algorithms & google algorithm Updates
  • Google Search Console
  • Competition Analysis
  • On-page, and Off-Page Optimization strategies
  • Content development strategy

Search Engine Marketing – SEM

  • What is SEM Why SEM
  • What is Google AdWords Why Google AdWords
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.

Creation of Search Network Campaign

  • What are Ads
  • Ad Formats
  • Ad Text Policies
  • Ad Text Best Practices
  • DKI
  • Ad Extensions
  • Keyword Research
  • Tools – Keyword Planner & Estimator
  • Keyword Match types
  • Keyword Strategies
  • Landing Page
  • Bidding and Budget
  • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads
  • Where do they appear on Google What Shoppers on the internet do
  • What retailers need – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s
  • Path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

Introduction to SEO

  • What is Search Engine Optimization
  • Indexing & Crawling Basics
  • Optimizing Crawl Budget

Organic Search vs. Paid Search Results

  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)What is Off-page SEO/Link Building (Social, Content-based, PR)

Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO

  • On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
  • 301 Redirects

Mobile SEO

  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimising for Voice Search
  • Schema markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting
  • How Schema shows up in SERPs

Off-page SEO

Link Building

  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

Social SEO

  • Quora
  • YouTube Video SEO
  • SlideShare, Scribd and other Social Channels for SEO

Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights

SEO Audit, Tools, Measurement

  • SEO Audits
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console

Algorithm Updates

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO

Measurement with Google Analytics

  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting

Google AdSense

  • What Is Google AdSense
  • Difference between Google AdWords vs Google Analytics
  • How much minimum traffic i need for Google AdSense approval
  • Which sizes for AdSense is very effective
  • How to create google AdSense account
  • Different types of Ad unit
  • Plugin for AdSense integration
  • AdSense Reports Study
  • Difference between Google AdSense vs Affiliate Marketing
  • What is CPC
  • Easy steps for Google AdSense
Social Media Manager

Digital Marketing Overview

  • Overview of Digital Marketing
  • Different online marketing channels
  • How is it different from Traditional Marketing
  • Understand the journey of online customer
  • Key Terminologies in Online Marketing
  • Overview to Content Management System
  • Overview of case studies and business model
  • Introduction to SEO, How Do Search engines work
  • Search Engine Algorithms & google algorithm Updates
  • Google Search Console
  • Competition Analysis
  • On-page, and Off-Page Optimization strategies
  • Content development strategy

Social Media Marketing

  • Brief to social media marketing
  • Key steps for social media success.
  • Social Media Statistics & Strategy
  • Importance of using essential social media tools
  • Social media marketing integration.

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Facebook marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

Facebook advertising

  • How does Facebook Advertising Work
  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

YouTube marketing

  • YouTube Marketing Overview
  • YouTube Marketing Strategy
  • How to Find Video Ideas with Competitor Analysis
  • How to Find YouTube Video Ideas with Keyword Research
  • YouTube Account Setup
  • YouTube Account Optimisation
  • YouTube Banner
  • YouTube Channel Tags
  • YouTube SEO
  • Enable Custom Thumbnails
  • YouTube Thumbnails
  • YouTube Cards
  • YouTube Comments
  • Manage Multiple YouTube Accounts
  • YouTube Monetisation
  • YouTube Ads
  • YouTube Analytics

Twitter marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools

LinkedIn marketing

  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Pinterest marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Instagram Marketing

  • Optimizing your Instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

Quora Marketing

  • Why Market Your Business on Quora
  • Quora Marketing Strategy
  • Quora Account Setup
  • Quora Account Optimisation
  • Build a List of Questions to Answer
  • Format Your Answers for Maximum Clicks
  • Quora Promotion
  • Find Blog Post Ideas with Quora
  • Quora Business Page Setup
  • Quora Analytics

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Document Sharing Site

Overview of Online Reputation Management (ORM)

Social media measurement and reporting

Online Reputation Management (ORM)

  • What is ORM
  • Why ORM is important for your business
  • Factors of Online Reputation Management
  • Negative effects of bad online reputation
  • How to get customer reviews
  • Monitor Online Conversations
  • Don’ts of Online Reputation Management
  • Do’s of Online Reputation Management
  • How to Improve Your Reputation
  • Tools of Online Reputation Management
  • Introduction to Google Alerts
  • Different Types of Google Alerts

Google AdWords

  • What is Google AdWords Why Google AdWords
  • Google Network
  • AdWords Terminologies

Google AdSense

  • What Is Google AdSense
  • Difference between Google AdWords vs Google Analytics
  • How much minimum traffic i need for Google AdSense approval
  • Which sizes for AdSense is very effective
  • How to create google AdSense account
  • Different types of Ad unit
  • Plugin for AdSense integration
  • AdSense Reports Study
  • Difference between Google AdSense vs Affiliate Marketing
  • What is CPC
  • Easy steps for Google AdSense

Media buying & selling

  • Setting up the objectives
  • Understand the key tasks to draft an “awesome” digital media plan
  • Segmentation & targeting of the audience
  • Best practice to execute the campaigns post the media plan
  • Understanding multiple formats & appropriate for our targeted digital platforms

Video Marketing

  • What is Video Marketing
  • Difference between Video Marketing Vs Video Optimization
  • How to promote videos through Google AdWords
  • How to Create in-stream Ads
  • How to increase Video views
  • What is CPV and CPM
  • Video Marketing basic concepts
  • True View Ads vs Stream Ads
  • How to create Sequence Ads
  • How to create Bumper Ads

Video Optimization

  • Video Optimization Basics
  • How to increase your views on YouTube
  • How to monetize your YouTube video
  • How to rank videos in 24hr in YouTube
  • YouTube Ranking Techniques
  • Annotations
  • Using YouTube Cards
Email Marketers

Setting-up an Email Marketing Machine

ISPs, Hosting Facility and MTA

IP/DNS and Shared vs. Dedicated IPs

MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation, Relevance, Incentives
  • Timing, Creative & Copy, Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation

  • Introduction to Automation
  • What is Automation
  • How does it Work
  • What are the Benefits
  • Choosing an Automation Platform
  • Features & Functions Available
  • What are Workflows How to Create a Workflow
  • Cost
  • Most Widely Used Platforms
Lead Generation Expert

Inbound Marketing

  • What is Inbound Marketing
  • Inbound Marketing Process
  • Content Marketing Concepts
  • Strategies for Inbound Marketing
  • Tools for Inbound Marketing
  • Using a CRM
  • Delight your Customers

Landing Page Design Concepts

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me
  • What is it
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step

HTML Basics

  • Web Page Basics: What is HTML, JavaScript, CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Website planning/Creation/Optimization

  • Webpage and website
  • Basics of HTML
  • Other languages for website creation
  • Common tag
  • PHP Based Platform
  • What is a webpage
  • Types of Website
  • Difference between Blog and Service Webpage
  • WordPress
  • Difference between themes and plugins
  • Posts vs pages
  • Category vs tags
  • General Customization
  • What is WordPress
  • How to change theme in WordPress
  • How to use plugin
  • How to install WordPress
  • How to upload Demo content
  • How to install premium plugins
  • Difference between Free themes and premium themes
  • Create Posts and Pages

Content Marketing

  • How many types of Content Marketing
  • What is a writer
  • Difference between Informative and Potential Content
  • Content Marketing Do’s and Don’ts
  • Content Planning
  • Final words on your Strategy
  • How to generate leads through potential content
  • How to target potential customers through right content
  • Find right keywords for content marketing
  • Effective content marketing strategy
  • Let’s talk about strategy for content marketing
  • Analyzing the keyword for content

Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets
  • How to Identify Right Set of Engagement Magnets for your Business
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Role of Conversion

  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails
  • Where do Lifecycle Emails fit in
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation

Affiliate Marketing

  • Understanding Affiliate Marketing
  • Google Analytics
  • Google AdWords
  • Google AdSense
  • Google Webmaster
  • Banners, Promos, Discounts
  • Different type of campaigns
  • Email campaign
  • Campaign measurement and Tracking
E-Commerce SEO & E-Commerce Marketing

Website planning/Creation/Optimization

  • Webpage and website
  • HTML basics
  • Other languages for website creation
  • Common tag
  • PHP Based Platform
  • What is a webpage
  • Types of Website
  • Difference between Blog and Service Webpage
  • WordPress
  • Difference between themes and plugins
  • Posts vs pages
  • Category vs tags
  • General Customization
  • What is WordPress
  • How to change theme in WordPress
  • How to use plugin
  • How to install WordPress
  • How to upload Demo content
  • How to install premium plugins
  • Difference between Free themes and premium themes
  • Create Posts and Pages

HTML Basics

  • Web Page Basics: What is HTML, JavaScript, CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

E-Commerce SEO

  • What is E-commerce SEO
  • Understanding of Best product keywords
  • How to index product in search engine
  • Rank on Potential Keywords
  • Increase Quality Backlinks

What is Ecommerce Marketing

  • Difference between Normal SEO and Ecommerce website SEO
  • What is the role of reviews in ecommerce marketing
  • Product presentation and “ROI” parameter
  • How to think as a customer
  • Boosting sales
  • How to increase ecommerce sales through Facebook
  • Ecommerce basic concepts
  • How to promote large products in single click
  • Effective strategy plan for Ecommerce website
  • Cart development techniques

Content Marketing

  • How many types of Content Marketing
  • What is a writer
  • Difference between Informative and Potential Content
  • Content Marketing Do’s and Don’ts
  • Content Planning
  • Final words on your Strategy
  • How to generate leads through potential content
  • How to target potential customers through right content
  • Find right keywords for content marketing
  • Effective content marketing strategy
  • Let’s talk about strategy for content marketing
  • Analyzing the keyword for content
Mobile Marketing/App Marketing/APP Store Optimization

Digital Marketing Overview

  • Overview of Digital Marketing
  • Different online marketing channels
  • How is it different from Traditional Marketing
  • Understand the journey of online customer
  • Key Terminologies in Online Marketing
  • Overview to Content Management System
  • Overview of case studies and business model
  • Introduction to SEO, How Do Search engines work
  • Search Engine Algorithms & google algorithm Updates
  • Google Search Console
  • Competition Analysis
  • On-page, and Off-Page Optimization strategies
  • Content development strategy

Mobile marketing Overview

  • App Marketing Overview
  • App Store Optimization Overview
  • Mobile Marketing
  • Understanding Mobile Devices
  • Impact of Mobile Marketing in Social Media
  • Mobile Marketing Analytics
  • Mobile Apps Engagement
  • Growth in the Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads
  • Google AdWords

App Marketing/App Store Optimization

  • What is App Marketing
  • App Store Optimization
  • How to decide Target Cost Per Install
  • How to increase install in Play Store
  • How to generate downloads through Facebook
  • How to make business from mobile marketing
  • Effective mobile marketing strategy
  • Create iOS and Android App Ads
  • How to lower Target CPI
  • How to target potential customers through search engine marketing

Content Marketing/Blog Management

  • What is Content Marketing
  • How many types of Content Marketing
  • What is a writer
  • Difference between Informative and Potential Content
  • Content Marketing Do’s and Don’ts
  • Content Planning
  • Final words on your Strategy
  • How to generate leads through potential content
  • How to target potential customers through right content
  • Find right keywords for content marketing
  • Effective content marketing strategy
  • Let’s talk about strategy for content marketing
  • Analyzing the keyword for content
Web Analytics & Report

Introduction

  • What’s analysis
  • Is analysis worth the effort
  • Small businesses
  • Medium and Large-scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

Getting Started with Google Analytics

How Google Analytics works
Accounts, profiles and user’s navigation

  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
  • Traffic Sources
  • Direct, referring, and search traffic
  • Campaigns
  • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • Web Masters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling
Google Tag Manager

Google Tag Manager

  • Introduction to Google Tag Manager
  • Install Google Tag Manager
  • Explore Google Tag Interface
  • Create a new FREE account in Google Tag Manager
  • Learn about the admin session of the google Tag Manager
  • Learn to install Google Tag Manager on a Live Demo Website
  • Install GTM on a HTML Website
  • About google Analytics
  • Google Analytics Account Creation
  • Integration of Google Analytics with the help of GTM
  • YouTube video tracking using GTM and Google analytics
  • Social media button clicking using GTM
  • Phone number tracking using GTM
  • Wikipedia Link Tracking using Google Analytics & GTM
  • White Paper PDF download tracking with Google Analytics & GTM
  • Facebook Marketing with the help of Google Tag Manager
  • Facebook Re-marketing with the Help of GTM
  • Time based trigger & messages on our website with GTM
  • Advanced Data layer in GTM
  • Advanced concepts in GTM
  • Facebook Sales Vs Ads Amount Spend Tracking
  • Find the traffic based on the browser’s location using GA & GTM
  • Find the Text copied from website using Google Analytics & GTM
  • Track the Product Purchase on Our Google Analytics using GTM
  • Google Tag Manager and channel marketing
  • Learn How to track Google Ads Conversion Purchase using GTM
  • LinkedIn Conversion Tracking & Marketing using GTM
  • Quora content Marketing & Re-marketing using GTM
  • Shopify GTM installation & Tracking and its Limitations
  • New Rollouts in GTM
  • Improve GTM performance using Custom Templates
  • Common Mistakes and Solutions
Online Reputation Management (ORM)

Online Reputation Management (ORM)

  • What is ORM
  • Why ORM is important for your business
  • Factors of Online Reputation Management
  • Negative effects of bad online reputation
  • Step-by-step guide to overcome bad reputation
  • Understanding ORM scenarios
  • How to deal with criticism online
  • Some proven ways for build positive brand reputation
  • How to get customer reviews
  • Monitor Online Conversations
  • Don’ts of Online Reputation Management
  • Do’s of Online Reputation Management
  • How to Improve Your Reputation
  • Tools of Online Reputation Management
  • Introduction to Google Alerts
  • Different Types of Google Alerts
  • Best examples of online reputation management
  • ORM Case Studies
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