Pay Per Click or PPC is one of the key factors in the Internet/Digital Marketing strategy. It is not only used for lead generation but also for Brand promotions as well.

W3webschool offering their Google Adwords PPC Training on Live Projects without charging any extra cost which helps the students to clearly understand the implementation strategies of campaign management.

Pay Per Click Course (PPC) Course

PPC Training Introduction

  • What is Pay per Click Marketing (PPC)
  • Why we need PPC
  • Importance & Benefits of PPC
  • Other Pay-Per-Click Providers
  • Major Pay Per Click Search Engines
  • Google AdWords
  • Yahoo Search Marketing (Overture)
  • Set-up PPC Campaign
  • Google Adword Account Structure
  • PPC campaign Navigation

How to set up PPC Campaign

  • Set-up PPC Campaign
  • Google Adword Account Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • Use My Client Center (MCC)
  • What is “Click-through-Rates” (CTRs)
  • What is Impression?
  • What is Conversion?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion
  • What is Tracking Code?

How to do Keyword Research for PPC

  • What is Keyword Research?
  • Difference between SEO & PPC keywords
  • Research PPC Keywords
  • Importance of target keywords
  • Select Targeted/related Keywords
  • Analyze Competitors keywords
  • Find Keywords popularity & Search Volume
  • Categorize Keywords in Ad groups
  • PPC Keywords tools and resources

How to Create Ads for PPC Campaigns

  • Create Effective Ads Ad groups
  • Unique Title
  • Measurement of Title, Description URL
  • Ad that produces better ROI
  • Example of Successfully Effective Ads

Bids Management in PPC

  • What is bidding?
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each keyword and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • Competitor’s Analysis for bidding

How important is Landing Page for PPC

  • What is Landing Page?
  • Ads versus Landing Page
  • Important of Landing Page
  • Optimize your landing pages
  • How to Increase conversion rates
  • What is “Click-through-Rates” (CTRs)
  • Use ‘Calls to Action’
  • Cost/Conversion

PPC reporting structure

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports

PPC Campaigns Tools

  • Google Adword Tool
  • Keywords Spy
  • Google Adword Editor
Course Fees 6,000
Course Duration : 15 Hours