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Digital Marketing Course Programme
Introduction to SEO:
Search Engine Basics:
SEO Case Studies:
Ethical SEO Practices:
Practical Exercises and Projects:
Certification and Assessment:
Introduction to Search Engine Marketing:
Search Engine Basics:
Ad Campaign Creation:
Quality Score and Ad Rank:
Tracking and Analytics:
Local Search Advertising:
Budgeting and Cost Control:
Case Studies and Practical Applications:
Industry Trends and Updates:
Introduction to Social Media Marketing:
Social Media Strategy:
Advertising on Social Media:
Analytics and Measurement:
Social Media Tools:
Legal and Ethical Considerations:
Emerging Trends in Social Media:
Case Studies and Practical Projects:
Final Assessment and Certification:
Learn to present your skills to potential recruiters
Advanced Excel skills
Advanced PPT skills
Learn to package your digital marketing strategies and present them to clients
How to approach a client brief
Art of Pitching in the Media Industry
Introduction to Departments in an Agency
Agency Visits and Management Interaction
Program Overview: The Internship Program is designed to provide participants with practical, hands-on experience in a real-world work environment. It serves as a bridge between academic learning and professional application, allowing individuals to apply theoretical knowledge to actual tasks and projects within a specific industry or field.
Structured Learning Objectives: Interns will have clear learning objectives aligned with the goals of the internship program. These objectives may include gaining specific skills, understanding industry practices, and contributing to real projects.
Supervised Work Experience: Interns work under the supervision of experienced professionals who provide guidance, support, and regular feedback. This mentorship helps interns navigate challenges, learn industry best practices, and refine their skills.
Project Assignments: Interns are typically assigned to specific projects or tasks relevant to their field of study. This allows them to apply classroom knowledge to real-world scenarios, fostering a deeper understanding of their chosen industry.
Networking Opportunities: Interns often have the chance to interact with professionals across different departments, expanding their professional network. Networking events, team-building activities, and exposure to various company functions contribute to a holistic learning experience.
Performance Evaluation: The internship program includes a structured performance evaluation process. Interns receive feedback on their contributions, strengths, and areas for improvement. This evaluation can be valuable for future career development.
Program Overview: The Mentoring Program focuses on providing individuals with personalized guidance and support from experienced professionals in their chosen field. Mentors act as advisors, sharing their knowledge, expertise, and insights to help mentees navigate their career paths and personal development.
Personalized Guidance: Mentors work closely with mentees to understand their goals, challenges, and aspirations. The relationship is personalized to address the unique needs and objectives of each mentee.
Career Development: Mentors provide advice on career development, goal setting, and professional growth. They may share their own career experiences, helping mentees make informed decisions about their career paths.
Skill Development: Mentors offer guidance on developing specific skills relevant to the mentee's industry or profession. This may include technical skills, soft skills, and industry-specific knowledge.
Networking Opportunities: Mentees benefit from the mentor's professional network, gaining access to valuable connections, potential collaborators, and industry insights.
Regular Meetings and Check-Ins: The mentoring relationship involves regular meetings, check-ins, or virtual sessions to discuss progress, challenges, and achievements. This consistent communication fosters a supportive and constructive mentorship.
A final practical project in a simulated business environment that will prepare you to enter the digital marketing industry