#1 DIGITAL MARKETING COURSE IN KOLKATA

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Key Highlights of the Course

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Digital Marketing Course Programme

Tools You Will Be Master

Master Digital Marketing Course Syllabus

Search Engine Optimization (SEO)

  1. Introduction to SEO:

    • Overview of Search Engine Optimization
    • Importance of SEO in Digital Marketing
  2. Search Engine Basics:

    • Understanding how search engines work
    • Overview of major search engines (Google, Bing, etc.)
  3. Keyword Research:

    • Importance of keywords in SEO
    • Tools for keyword research
    • Long-tail vs. short-tail keywords
  4. On-Page SEO:

    • Title tags, meta descriptions, and header tags
    • URL structure and internal linking
    • Image optimization
    • Content optimization techniques
  5. Off-Page SEO:

    • Backlink building strategies
    • Social media signals and SEO
    • Online reputation management
  6. Technical SEO:

    • Website structure and navigation
    • XML sitemaps
    • Robots.txt and meta robots
    • Page speed optimization
  7. Local SEO:

    • Importance of local SEO for businesses
    • Google My Business optimization
    • Local citations and reviews
  8. Mobile SEO:

    • Mobile-friendly websites
    • Responsive design
    • Mobile SEO best practices
  9. SEO Analytics:

    • Introduction to Google Analytics
    • Tracking and measuring SEO performance
    • Key performance indicators (KPIs) for SEO
  10. Algorithm Updates:

    • Understanding major search engine algorithms
    • Adapting to algorithm changes
    • Future trends in SEO
  11. SEO Tools:

    • Overview of popular SEO tools (e.g., Google Search Console, SEMrush, Moz)
    • How to use SEO tools for analysis and optimization
  12. SEO Case Studies:

    • Real-world examples of successful SEO campaigns
    • Learning from both successes and failures
  13. Ethical SEO Practices:

    • White hat vs. black hat SEO
    • SEO best practices and guidelines
    • Avoiding common SEO mistakes and penalties
  14. Practical Exercises and Projects:

    • Applying SEO concepts in real-world scenarios
    • Hands-on projects to reinforce learning
  15. Certification and Assessment:

    • Evaluation methods (quizzes, exams, projects)
    • Obtaining a certification upon course completion

Search Engine Marketing (PPC)

  1. Introduction to Search Engine Marketing:

    • Overview of SEM and its significance in online marketing.
    • Understanding the role of search engines in digital advertising.
  2. Search Engine Basics:

    • In-depth exploration of major search engines (e.g., Google, Bing).
    • Understanding search algorithms and ranking factors.
  3. Keyword Research:

    • Techniques for identifying relevant and high-performing keywords.
    • Tools for keyword research and analysis.
  4. Ad Campaign Creation:

    • Creating effective ad campaigns using platforms like Google Ads and Bing Ads.
    • Structuring campaigns, ad groups, and ads for optimal performance.
  5. Ad Copywriting:

    • Writing compelling and relevant ad copies.
    • Best practices for creating engaging headlines and ad descriptions.
  6. Bid Management:

    • Understanding the bidding process in SEM.
    • Strategies for effective bid management to optimize campaign ROI.
  7. Ad Extensions:

    • Exploring different ad extensions (site link, callout, location, etc.).
    • Implementing ad extensions to enhance ad visibility and user engagement.
  8. Quality Score and Ad Rank:

    • Understanding the concept of Quality Score and Ad Rank.
    • Strategies for improving Quality Score to achieve higher ad positions.
  9. Tracking and Analytics:

    • Implementing tracking mechanisms for campaign performance.
    • Interpreting analytics data to make data-driven decisions.
  10. Conversion Tracking:

    • Setting up and utilizing conversion tracking.
    • Measuring and optimizing for desired actions (e.g., form submissions, purchases).
  11. Remarketing Strategies:

    • Implementing remarketing campaigns to target previous visitors.
    • Creating personalized ads for remarketing.
  12. Local Search Advertising:

    • Strategies for local businesses in SEM.
    • Optimizing ads for local search and location-based targeting.
  13. Mobile Advertising:

    • Adapting campaigns for mobile devices.
    • Understanding the impact of mobile on search behavior.
  14. Budgeting and Cost Control:

    • Setting and managing advertising budgets.
    • Cost control strategies to maximize ROI.
  15. Case Studies and Practical Applications:

    • Analyzing real-world SEM campaigns.
    • Hands-on exercises and case studies to apply theoretical knowledge.
  16. Industry Trends and Updates:

    • Staying informed about the latest trends and updates in SEM.
    • Adapting strategies to changes in search engine algorithms and policies

Social Media Marketing (SMM)

  1. Introduction to Social Media Marketing:

    • Overview of social media platforms
    • Importance of social media in marketing
    • Historical perspective and evolution of social media
  2. Social Media Strategy:

    • Developing a social media marketing strategy
    • Setting goals and objectives
    • Identifying target audience and personas
  3. Platform-Specific Training:

    • In-depth training on major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat)
    • Understanding the unique features and audience of each platform
  4. Content Creation:

    • Creating engaging and shareable content
    • Visual content strategies (images, videos, infographics)
    • Content calendar planning
  5. Community Building:

    • Building and engaging with online communities
    • Strategies for increasing followers and fans
    • Handling user-generated content
  6. Advertising on Social Media:

    • Paid social media advertising
    • Creating and optimizing social media ads
    • Budgeting and targeting options
  7. Analytics and Measurement:

    • Using analytics tools for social media
    • Key performance indicators (KPIs) for social media marketing
    • Interpreting data and making data-driven decisions
  8. Influencer Marketing:

    • Identifying and collaborating with influencers
    • Developing influencer marketing campaigns
    • Measuring the impact of influencer collaborations
  9. Social Media Tools:

    • Overview of popular social media management tools
    • Automation and scheduling tools
    • Analytics and reporting tools
  10. Legal and Ethical Considerations:

    • Understanding copyright and intellectual property
    • Adhering to social media guidelines and policies
    • Ethical considerations in social media marketing
  11. Crisis Management:

    • Strategies for handling negative feedback
    • Dealing with social media crises
    • Developing a crisis communication plan
  12. Emerging Trends in Social Media:

    • Staying updated on the latest trends and technologies
    • Exploring new and emerging social media platforms
    • Adapting to changes in algorithms and policies
  13. Case Studies and Practical Projects:

    • Analyzing successful social media campaigns
    • Hands-on projects to apply learned concepts
    • Learning from real-world examples
  14. Final Assessment and Certification:

    • Evaluating the understanding of key concepts
    • Issuing certificates upon successful completion

Managerial Skills and Soft Skills

Soft Skills

Learn to present your skills to potential recruiters

Interview Skills
Resume Making
Presentation Skills
Advanced Excel skills
Advanced PPT skills

Agency Skills

Learn to package your digital marketing strategies and present them to clients

How to approach a client brief
Art of Pitching in the Media Industry
Introduction to Departments in an Agency
Agency Visits and Management Interaction

Compulsory Internship & Thesis

Internship Program:

Program Overview: The Internship Program is designed to provide participants with practical, hands-on experience in a real-world work environment. It serves as a bridge between academic learning and professional application, allowing individuals to apply theoretical knowledge to actual tasks and projects within a specific industry or field.

Key Components:

  1. Structured Learning Objectives: Interns will have clear learning objectives aligned with the goals of the internship program. These objectives may include gaining specific skills, understanding industry practices, and contributing to real projects.

  2. Supervised Work Experience: Interns work under the supervision of experienced professionals who provide guidance, support, and regular feedback. This mentorship helps interns navigate challenges, learn industry best practices, and refine their skills.

  3. Project Assignments: Interns are typically assigned to specific projects or tasks relevant to their field of study. This allows them to apply classroom knowledge to real-world scenarios, fostering a deeper understanding of their chosen industry.

  4. Networking Opportunities: Interns often have the chance to interact with professionals across different departments, expanding their professional network. Networking events, team-building activities, and exposure to various company functions contribute to a holistic learning experience.

  5. Performance Evaluation: The internship program includes a structured performance evaluation process. Interns receive feedback on their contributions, strengths, and areas for improvement. This evaluation can be valuable for future career development.

Benefits:

  • Gain practical, hands-on experience in a real work environment.
  • Apply theoretical knowledge to real-world projects.
  • Develop industry-specific skills.
  • Receive mentorship and guidance from experienced professionals.
  • Build a professional network within the chosen industry.
  • Enhance employability through practical experience.

Mentoring Program:

Program Overview: The Mentoring Program focuses on providing individuals with personalized guidance and support from experienced professionals in their chosen field. Mentors act as advisors, sharing their knowledge, expertise, and insights to help mentees navigate their career paths and personal development.

Key Components:

  1. Personalized Guidance: Mentors work closely with mentees to understand their goals, challenges, and aspirations. The relationship is personalized to address the unique needs and objectives of each mentee.

  2. Career Development: Mentors provide advice on career development, goal setting, and professional growth. They may share their own career experiences, helping mentees make informed decisions about their career paths.

  3. Skill Development: Mentors offer guidance on developing specific skills relevant to the mentee's industry or profession. This may include technical skills, soft skills, and industry-specific knowledge.

  4. Networking Opportunities: Mentees benefit from the mentor's professional network, gaining access to valuable connections, potential collaborators, and industry insights.

  5. Regular Meetings and Check-Ins: The mentoring relationship involves regular meetings, check-ins, or virtual sessions to discuss progress, challenges, and achievements. This consistent communication fosters a supportive and constructive mentorship.

Benefits:

  • Receive personalized guidance and support from an experienced professional.
  • Gain insights into career development and goal setting.
  • Develop specific skills relevant to the chosen industry.
  • Expand professional networks through mentor connections.
  • Navigate challenges with the advice of a seasoned mentor.
  • Build confidence and clarity in career decision-making.

Capstone Project

A final practical project in a simulated business environment that will prepare you to enter the digital marketing industry

Students Reviews

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Frequently Asked Questions

Is this course suitable for beginners in digital marketing?

Yes, our courses cater to all skill levels, including beginners. We provide comprehensive training that starts from the fundamentals and gradually progresses to advanced topics.

Can I pursue these courses while working a full-time job?

Absolutely! Our courses are designed to accommodate flexible schedules. You can access the course materials at your convenience and learn at your own pace.

Can I do this course if I’m from a non-marketing background?

You will be surprised to know that over half of our students are from a non-showcasing background. We have prepared understudies from foundations incorporating all fields of science, commerce, and arts. Moreover, there are also twelfth graders twelfth graders, and some have over 20 years of experience.

Will I receive a certificate upon the completion of the course?

Yes, upon successful completion of the course, you will receive an industry-recognized certificate that validates your proficiency in digital marketing.

Can I get hands-on experience during the course?

Absolutely! Our courses are designed to provide practical hands-on experience through real-world projects, ensuring you gain the necessary skills to excel in the industry.

What is the salary of a digital marketer?

The average starting digital marketing salaries in India will range from 2 – 4 LPA for candidates who have completed this programme. Depending on the candidate’s experience and skill base, the package can also range between 4-6 LPA.

Will I get placement after completing this course?

Yes, W3webschool offers certification and placement assistance to the candidates, so that they can choose the career path of their choice and achieve new heights of success.

I have more queries.

If you have more queries about our Digital Marketing Course, please Call Us at +91 8017270445 / +91 7890149401.

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