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W3webschool Kolkata a reliable Web Design, Web Development, SEO and Digital Marketing Institute school in the city, offers high standard affordable courses with 100% placement assistance. Build your career in IT, join W3webschool and become a Web Designer, Web Developer, SEO analyst or Digital Marketing specialist. to know more regarding the course structure, placement assistance and fees or call 8017270445 Feel free to visit our institute and discuss whatever the questions you have in mind.

We are very proud of the “W3webschool learning experience” with a 98% pass rate on all courses. In our organization, each student learns using their own thirst of knowledge with diverse teacher support and guidance. All of W3webschool classes are 100% guaranteed; our students receive post-training telephone support through Communicative software (like WhatsApp Or Email) at no cost for lifetime. Our student intelligence and work knowledge is our plus point for growth of our organization and expansion of it's name.

Quality : Unlike other competitors who seem to focus on quantity of students rather than teaching quality, W3webschool offer the right IT courses you actually need rather than an inflated list of courses, many of which you will never use so be careful a little knowledge is a dangerous thing.

About Our Trainer

Mr. Shaheel has 10+ years’ experience in Digital Marketing Course and services.He is extremely positive and motivated trainer you could ever find. He has designed and delivered training and workshops and been involved in providing digital marketing services to clients from India and Worldwide. He teaches the subject with dedication and give importance to in depth subject and live practical.

Mr. Shaheel is skilled in Digital Marketing, Web Designing, Web Development and other advanced technologies. He is Google AdWords Certified Professional.





“Master the Art of Digital Marketing with our Practical Oriented Course”

Introduction to Digital Marketing Course

WordPress Website Designing

Search Engine Optimization (SEO)
Fundamentals + KeywordResearch+ CompetitionAnalysis + Onpage+Offpage +
Local SEO + Recovery Process + Premium Tools (Ahrefs , Semrush etc)

Google AdWords

Google AdWords
(Shopping Ads)

Google AdWords
(Mobile Marketing)

Google AdWords
(Display Ads)

Google AdWords

Google AdWords

Social MediaMarketing
Facebook + Twitter + YouTube + LinkedIn + Pinterest + InstaGram









Introduction to Digital Marketing

  • What is marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital marketing
  • Digital marketing platforms and Strategies
  • Comparing Digital with Traditional Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Case studies ofDigital Campaigns

Website Designing with WordPress

  • What is Website?
  • What is Domain Name
  • Types of Domains
  • Domain name suggestions
  • Premium Domains
  • Register a Domain Name
  • Web Hosting Concepts
  • Domain/Hosting Business
  • Types of Websites
  • HTML, CSS and Java Script
  • Popular CMS
  • What is WordPress
  • Benefits of using WP
  • WordPress Installation
  • Admin Interface Basics
  • Default Settings in WP
  • Types of Themes
  • Theme Settings and Customization
  • Managing Themes
  • Content management inWP
  • Categories, Tags and Posts
  • Pages and Sub Pages
  • Custom Content Types
  • Adding a menu to the website
  • Plugins and Widgets
  • Using Plugins inSite
  • Adding widgets to the website
  • Best Plugins in WP
  • Advanced Plugins inWP
  • Practical Project Example

Search Engine Optimization

Introduction to Search Engines

  • How the search engine works?
  • Components of SearchEngines
  • Google Algorithms
  • Google Results Page
  • Panda, Penguin, Humming Bird & Pigeon
  • Latest Updates in Google
  • Online Resources

Keyword Research and Competition

  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis & Categorization
  • Google Keyword Planner
  • Market Research and Analysis
  • New Keyword Ideas
  • Competition Analysis
  • Finalizing the Keywords List

Onpage Optimization

  • Introduction to Onpage
  • What is Webmaster Tools
  • Verification Process in GWMT
  • Selection target Location
  • Onpage Analysis Methodology
  • Fundamental On-page Factors
  • Website Speed
  • Domain name in SEO
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Content Optimization
  • Sitemaps Generation
  • Using Robot.txt in Site
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets

Offpage Optimization

  • What is Link Building
  • Types of Linking Methods
  • DoFollow Vs. NoFollow
  • Link building Guidelines
  • Linking Building Methodology
  • Links Analysis Tools
  • Directory Submissions
  • Local Business Directories
  • Social Bookmarking
  • Using Classifieds for Inbound traffic
  • Question and Answers
  • Blogging & Commenting
  • Guest Blogging
  • Press Releases
  • Link Building Resources

Local SEO

  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions

Penguin Recover Process

  • Symptoms of Penalty
  • Analyze which update hit the Site
  • Compare the Before/After data
  • Panda recovery process
  • Penguin recovery process
  • Mobile friendly update
  • DisAvow Tool

SEO Reporting

  • Website Position Analysis
  • Website Monthly Reports

Google AdWords

PPC Advertising (Google AdWords)

  • Introduction to Paid Marketing
  • Google Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • Campaigns settings
  • AdGroup setup
  • Keyword Match Types
  • Keyword Research Tools
  • Understanding Ad Auction
  • What is Quality Score
  • Factors to improve Quality Score
  • Types of CPC’s
  • Bidding strategies
  • Ad Formats
  • Ad Guidelines
  • Ad Extensions
  • What is DSA?
  • Create a DSACampaign?
  • What is Conversion?
  • Implementing conversion tracking
  • Calculating ROI
  • Segments and Filters
  • Search Terms and Ad Auctions
  • Customization Tools
  • Reporting
  • Access Levels
  • Change History Tool
  • My Client Centre
  • Google AdWords Editor Tool
  • Introduction to Bing Ads
  • Differencebetween Bing and Google
  • Exporting the Campaigns
  • Bing Certifications

Display Advertising

  • What is Display Advertising
  • How Display Ads Works
  • Benefits of DisplayAdvertising
  • Creating a DisplayCampaign
  • Bidding Strategies
  • Targeting Option in Display Network
    • Keyword Based
    • Interest and Remarketing
    • Topics
    • Placements Targeting
    • Demographics
  • Exclusion options
  • Ad Formats and Sizes
  • Examples of Good and Bad Ads
  • Display Ad Builder
  • Display Planner Tool
  • Display campaign reporting
  • Conversion Tracking
  • Remarketing in AdWords
  • Benefits of Remarketing Strategy
  • Building Remarketing List & Custom Targets
  • Creating RemarketingCampaign

Google Shopping Ads

  • What is Shopping Campaign
  • Benefits of Shopping campaign
  • Google Merchant Center account
  • Product Feeds
  • Types of Product Feeds
  • Setting up and organizing your Shopping campaign
  • Best practices for shopping ads

Mobile Marketing

  • Growth in Mobile Industry
  • Benefits of Mobile Marketing
  • Mobile Marketing Goals
  • Creating a Mobile Website
  • App Creation Strategy
  • Mobile Search Ads
  • Mobile Call OnlyCampaigns
  • Mobile Apps Install Campaign
  • Mobile Apps Engagement Campaign
  • Promoting Site in Mobile Apps
  • Targeting Options in Mobile Apps
  • Mobile Ad Formats
  • Conversion Tracking
  • Reporting in Mobile Ads

Video Marketing

  • Importance of Video Marketing
  • Create a Video Campaign
  • Location Targeting
  • Bidding Strategies
  • Creating Targeting Groups
  • Targeting Options in Video Ads
  • Types of Ad Formats
  • Measuring the Results of Campaign
  • Best Practices of Video Ads

Google AdWords Certification

  • Introduction to Certifications
  • Types of Certifications
  • Register on GooglePartners
  • Exam Format and Sample Questions
  • Recommended Books

Social Media Marketing

Introduction to SMM

  • What is Social Media?
  • SMM Vs. SMO
  • Benefits of using SMM
  • Social Media Statistics
  • Why use Social Media Marketing
  • Social Media Strategy
  • Impact of Social Media on SEO

Facebook Marketing

  • Facebook account setup
  • Personal account properties
  • Facebook marketing strategy
  • Competition analysis
  • Facebook business page setup
  • Types of Business pages

YouTube Marketing

  • Upload the first video
  • How to optimize the video
  • Custom settings in videos
  • YouTube Engagement Metrics
  • Increasing Subscribers
  • Annotations and Cards
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Studio
  • YouTube Analytics

YouTube Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in profile
  • LinkedIn Groups
  • Finding Jobs in Linkedin
  • Creating company page
  • Customization of page
  • Posting in LinkedIn Page
  • Advertising in LinkedIn

Facebook Marketing

  • Cover photo designing
  • Increase the Likes to page
  • Page management options
  • Types of Posts and Statistics
  • Dimensions in Posts
  • Creating a poststrategy
  • Examples of Creative Posts
  • User engagement metrics
  • Facebook Insights
  • Facebook Groups
  • Facebook Apps creation
  • Integration FB in Site

Facebook Marketing

  • What is Facebook Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

Twitter Marketing & Ads

  • What is Twitter?
  • Benefits of Twitter
  • How brands use Twitter
  • Profile creation and management
  • Customizing the profile
  • Types of Tweets and Statistics
  • Content strategy for Twitter
  • Post your First Tweet
  • Analysis of Big Brands
  • Twitter Contests
  • What is Hashtag?
  • #Hashtags and its uses.
  • Tools for Twitter marketing
  • Twitter Analytics
  • Twitter Advertising
  • Types of Campaigns
  • Audience Targeting
  • Bidding Strategies
  • Reporting

YouTube Marketing

  • What is Video Marketing
  • StatisticsofVideoMarketing
  • Creating Channel in YouTube
  • Customizing the YouTube Channel
  • Create video marketing strategy
  • Viral video examples

InstaGram Marketing

  • What is InstaGram
  • InstaGram statistics
  • How Brands useInstaGram
  • Creating InstaGram Account
  • Tour of InstaGram App
  • Content strategy and Tips
  • Picture Dimensions
  • Filters in InstaGram
  • Using Hashtags
  • Popular Brands onInstaGram
  • Advertising options in InstaGram

Pinterest Marketing

  • What is Pinterest?
  • How brands use Pinterest
  • Creating a PinterestAccount
  • Customizing the Profile
  • Pinterest Strategy
  • Boards in Pinterest
  • Pins and Links
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics forPins
  • Pinterest Analytics

Email Marketing

  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • Mail Chimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import subscribers in list
  • Types of Email marketing campaigns
  • Creating an EmailCampaign
  • What is Newsletter
  • Design a Newsletter
  • Reports
  • Marketing Automation

Online ReputationManagement

  • What is ORM?
  • Why we need ORM
  • Examples of ORM
  • Areas to analyze in ORM
    • Search EngineResults
    • Blogs & Websites
    • Reviews & Complaints
    • Complaint sites
    • Social Media
  • Generate a ORM Report
  • What we need to do in ORM
  • Monitor Search Results
  • Monitor Complaint sites
  • Monitor Reviews
  • Monitor Sites and Blogs
  • Monitor Social Media
  • Case Study
  • Tools for ManagingReputation

Inbound Marketing

  • What is Inbound Marketing?
  • Why use inbound marketing
  • Understanding the target audience
  • Stages of Inbound Marketing
  • Types of Content for marketing
  • Content generation ideas
  • Content Marketing Strategy
  • Info Graphics Creation
  • Lead Generation
  • How to Create landing pages
  • A/B Testing Method
  • Hubspot Certification

Google Analytics

  • What is Analytics?
  • Importance of Analytics for Business
  • Popular Analytics Software’s
  • Key Performance Metrics [KPI] in Analytics
    • Visits and Users
    • Time on Page / Site
    • Bounce Rate
    • Exit Rate
    • Conversion Rate
    • Engagement
  • Introduction to Google Analytics
  • Installing Analytics code in site
  • Analytics account structure
  • Interface tour of Google Analytics
  • General Tools in Analytics
  • Realtime Reports
  • Settings in Analytics

Traffic Reports

  • Traffic source overview
  • SEO Traffic
  • AdWords Traffic
  • Social Traffic
  • Campaigns

Behavior Reports

  • Behavior Overview
  • Site Content
  • Site Speed Analysis
  • In page Analytics

Audience Reports

  • Audience Overview Report
  • Active Users
  • Geographic Report
  • User Behavior
  • Technology
  • Mobile
  • User flow Report

Conversion Tracking

  • What is conversion
  • Conversion Process and Funnel
  • Types of Conversions
  • Conversion Reports
  • Funnel Visualization
  • Multi-Channel Funnels
  • Attribution
  • Reporting

Personality Development

  • Analysis of Successful People
  • Problem with Education System
  • Principles of Think and Grow Rich
  • Desire and Aim in Life
  • Recommended Books

Google AdSense

  • What is Google AdSense
  • How it Works?
  • Top AdSense Earners [Global / India]
  • AdSense Guidelines
  • Website ideas for online
  • Finding a Proper Niche
  • Types of AdSenseAccount
  • AdSense Interface Tour
  • Create your First Ad
  • Ad Formats and Sizes
  • Bidding Models
  • Custom Channels
  • Ads limits in a page
  • Adding code in site / using plugin
  • Blocking Ads
  • AdSense Optimization Tips
  • Recommended Books

Getting Started as Freelancer

  • What is Freelancing?
  • How does freelancing works?
  • Local Freelancing Project
  • How to get started.
  • Online Freelancing networks
  • Create a Profile in
  • Top Freelancers in our Niche
  • Tips for optimization of profile
  • Difference between free and paid accounts
  • Certifications in Freelance site
  • Understanding the bidding concept
  • How to bid on projects
  • How to handle the clients
  • Project management tools
  • Asking for reviews from clients

Affiliate Marketing

  • What is Affiliate Marketing?
  • How Affiliate marketing works
  • How to Find AffiliateNiche
  • Top Affiliate Marketingnetworks
  • Affiliate marketing networks in India
  • Affiliate marketing payment models
  • Affiliate marketing in E-commerce
  • Apply for Affiliate Marketing network
  • Understanding the dashboard
  • Promoting the Affiliate products
  • Methods of Promotions
  • Reports and ROI
  • Best resources for affiliate marketing

Course Details:

Benefits of Joining our Course

  • 5+ years Experienced, Certified Trainer
  • In depth subject with live case studies and live project
  • Students Rated us 4.9/5 - Read the Reviews
  • AdWords Certification Exam after the course
  • Backup video for missed classes *
  • Doubt clarification in course and after course completion.
  • Sample resume will be provided
  • Sample Interview questions will be provided
  • Free eBooks for all modules
  • Course completion certification
  • Regular assignment tasks
  • Latest updates from our blog and Social Media Platform
  • Live project after completion of the course