{"id":2084,"date":"2019-03-05T08:31:10","date_gmt":"2019-03-05T08:31:10","guid":{"rendered":"https:\/\/www.w3webschool.com\/blog\/?p=2084"},"modified":"2019-03-05T08:31:10","modified_gmt":"2019-03-05T08:31:10","slug":"what-is-google-analytics-and-how-to-setup","status":"publish","type":"post","link":"https:\/\/www.w3webschool.com\/blog\/what-is-google-analytics-and-how-to-setup\/","title":{"rendered":"What is Google Analytics and how to setup?"},"content":{"rendered":"<p><a href=\"https:\/\/www.w3webschool.com\/blog\/wp-content\/uploads\/2019\/03\/google-analytics.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2085 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.w3webschool.com\/blog\/wp-content\/uploads\/2019\/03\/google-analytics.jpg\" alt=\"google analytics\" width=\"640\" height=\"337\" title=\"\"><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-2085 lazyload\" src=\"https:\/\/www.w3webschool.com\/blog\/wp-content\/uploads\/2019\/03\/google-analytics.jpg\" alt=\"google analytics\" width=\"640\" height=\"337\" title=\"\" srcset=\"https:\/\/www.w3webschool.com\/blog\/wp-content\/uploads\/2019\/03\/google-analytics.jpg 640w, https:\/\/www.w3webschool.com\/blog\/wp-content\/uploads\/2019\/03\/google-analytics-300x158.jpg 300w, https:\/\/www.w3webschool.com\/blog\/wp-content\/uploads\/2019\/03\/google-analytics-624x329.jpg 624w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/p>\n<p><strong>Google analytics<\/strong> is a very important tool for website owners and people who use it rightly can take great advantage.<\/p>\n<p>Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic With the help of Analytics, the website owner can get information from all the visitors coming to their website.<\/p>\n<p>With this Google Analytics tool, we get a lot of information, which we use to increase our search engine ranking. That&#8217;s why everyone should install analytics on their website.<\/p>\n<p><strong>How to Install Google Analytics<\/strong><\/p>\n<p><strong>For proper installation of Google Analytics, it has to follow 3 steps \u2013<\/strong><\/p>\n<ol>\n<li>Creating a Google Analytics Account<\/li>\n<li>Taking the Tracking Code.<\/li>\n<li>Adding Analytics tracking code to your website.<\/li>\n<\/ol>\n<p><strong>Step -1 \u2013 Sign Up to Google Analytics<\/strong><\/p>\n<p>First of all to create an account for Google Analytics services Signup from your google account at <a href=\"https:\/\/www.google.co.in\/analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.co.in\/analytics\/<\/a>.<\/p>\n<p>If you already have a Google account \/ Gmail account, you can sign up using it.<\/p>\n<p>Google&#8217;s account service allows access to all Google accounts from a single user account to use all of the product.<\/p>\n<p>In the signup process, you will have to fill basic information and website details. After that, you have to click on &#8220;Get Tracking ID&#8221;.<\/p>\n<p><strong>Step -2 \u2013 Add Your Website to Google Analytics<\/strong><\/p>\n<p>After clicking on &#8220;Get Tracking ID&#8221; in the earlier step, a code will be generated which you have to copy and paste on your website to verify your Google Analytics account, to begin analyzing the google analytics service user&#8217;s website.<\/p>\n<p>Now login to your WordPress website and activate any plugin related to google analytics. If you have Yoast SEO plugin, you can also activate tracking through it. The plugin will be the option of Google Analytics tracking code. You have to save your Google analytics code by copying it and then your <strong>google analytics account<\/strong> will be activated.<\/p>\n<p><strong>Step -3 Analyse Your Website Traffic<\/strong><\/p>\n<p>Now you can log in to Google Analytics and analyze your website&#8217;s traffic and visitors based on various different factors.<\/p>\n<p><strong>Some Features of Google Analytics<\/strong><\/p>\n<p>Real-Time Audience Monitoring<\/p>\n<p>Geographic data<\/p>\n<p>Behavioural Data<\/p>\n<p>Interest<\/p>\n<p>Age Group<\/p>\n<p>Traffic Source<\/p>\n<p>Bounce Rate<\/p>\n<p>New Visitors \/ Unique Visitors<\/p>\n<p>Page Views<\/p>\n<p>Hope Google analytics tutorial will be helpful to you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google analytics is a very important tool for website owners and people who use it rightly can take great advantage. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic With the help of Analytics, the website owner can get information from all the visitors coming to their &#8230; <a title=\"What is Google Analytics and how to setup?\" class=\"read-more\" href=\"https:\/\/www.w3webschool.com\/blog\/what-is-google-analytics-and-how-to-setup\/\" aria-label=\"Read more about What is Google Analytics and how to setup?\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[973,975,974,972],"class_list":["post-2084","post","type-post","status-publish","format-standard","hentry","category-seo","tag-google-analytics","tag-google-analytics-tool","tag-how-to-install-google-analytics","tag-what-is-google-analytics"],"_links":{"self":[{"href":"https:\/\/www.w3webschool.com\/blog\/wp-json\/wp\/v2\/posts\/2084"}],"collection":[{"href":"https:\/\/www.w3webschool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.w3webschool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.w3webschool.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.w3webschool.com\/blog\/wp-json\/wp\/v2\/comments?post=2084"}],"version-history":[{"count":0,"href":"https:\/\/www.w3webschool.com\/blog\/wp-json\/wp\/v2\/posts\/2084\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.w3webschool.com\/blog\/wp-json\/wp\/v2\/media?parent=2084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.w3webschool.com\/blog\/wp-json\/wp\/v2\/categories?post=2084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.w3webschool.com\/blog\/wp-json\/wp\/v2\/tags?post=2084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}