Top Digital Marketing Interview Questions and Answers

1.) What do you know about Digital Marketing Course?

Sir, Digital Marketing is a part of Marketing. It basically depends on digital devices and internet. Digital Marketing is a process to get more branding, increase awareness, increase selling, promotion of products through digital devices like laptop, desktop, smartphones, tablets etc, or internet.  it involves techniques like,

SEM(Search Engine Marketing)

SEO(Search Engine Optimization)

SMM(Social Media Marketing)

Web Analytics

Email Marketing

Video Marketing and

Content Marketing

2.) What is SEO & why is it so important?

SEO stands for Search Engine Optimization. SEO is a technique to increase the quality of traffic to your website. This is possible through organic search engine results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites.

3.) What is responsive web design?

Responsive web design is a new approach for website design that allows web pages to display different types of devices, such as desktop, mobile, and tablet. This process helps me to compose a mix of flexible layouts, grids, images, and CSS (Cascading Style Sheets) to help with media queries.

4.) What are on-page and off-page optimization?

On page optimization makes websites stand out in search engine rankings. On-page, optimization is changes done on a live web page.

Off-page optimization is changes done to a website offline. These changes result in positive search engine rankings.

5.) What do you know about AMP?

AMP (Accelerated Mobile Pages) is a Google-friendly open-source library that provides a great opportunity to provide you with the flexibility, smooth, and easy to load web pages. AMP, I have been able to provide mobile-friendly web pages for publishers and marketers.

6.) What is a Search Engine?

A search engine is a web-based software system developed to find and search relevant information on the World Wide Web. Search engines usually respond to questions filed by users and give them a list of search results.

7.) What is Webmaster Tool?

Webmaster Tools (also called Google Search Console) is a free service from Google. These are some of the basic advantages of using webmasters.

a.)Free data indexing

b.)Crawl errors

c.)Search queries

d.)Back-links information

e.)Website malware errors

f.)XML sitemap

g.)Name of a few search engines.

The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

8.) What is the Spider / Crawlers?

Most search engines use spiders/crawlers to index your website. Spiders have hyperlinks to collect and search for textual and meta information in search engine databases.

9.) Mention some of the useful Digital Marketing tools?

Some of the useful digital marketing tools are,

SEMrush

Google Alert

Ahrefs

Alexa

Ubersuggest

Google Trends

Google Analytics

Submit Express Link Popularity

Open Site Explorer

Keyword discovery

Digital point keyword tracker

Favicon generator

Crazy egg heatmaps and

XML Sitemap Generator

Open Graph Generator

10.) How does crawler/spiders move from one website to another?

Crawlers/spiders follow links which take them from one website to another, and as such, they search for your relevant information.

11.) What is a Domain?

Domain Name or DNS (Domain Naming System) is a nomenclature that allows us to identify a website on the Internet. Talking about any website, all backgrounds are linked to some IP address. An IP address (Internet Protocol Address) is a numerical address that tells the browser where the website is located on the Internet.

12.) What are the areas to utilize your keywords to optimize website ranking?

For better ranking, you have to place keywords in the following,

Website Title

Meta tag

Website URL

Headings Tag

Web page content

Loading Speed and

Images Optimization

13.) What is robots.txt?

The robots.txt is a text file used to provide search engine crawlers instructions. These instructions are given for indexing and web page caching, domain, directory, or any file from the website.

14.) What is the domain extension?

.com (commercial)

.org (organization)

.net (network)

gov (government)

.edu (education)

.name (name)

.biz (business)

.info (information)

15.) Who is called “Bad Links”?

All the types of links given below are called bad links,

Spamming link from a blog

Link from a non-indexed website

Those links that have been purchased

link exchanges with links

Any link that has been manually taken from the online link directory

16.) What should one do to avoid the penalty?

Avoid stealing images or text from other domains

Don’t link to any other website with bad page rank

Avoid re-directing users to another web page through refresh meta-tags

Avoid using words like “link,” to hypertext and give a link to your website.

17.) What is Crawling?

Crawling or web crawling refers to an automated process through which search engines filter web pages for proper indexing.

Web crawlers go through web pages, search relevant keywords, hyperlinks, and content, and bring back information to the web server for indexing.

Since crawlers such as Google bots go through other linked pages on websites, companies make sitemaps for better access and navigation.

18.) How can PageRank of a page be increased?

Any page can be improved from PageRank backlinks building. Apart from this, SEO is also very important for the ranking of your page.

19.) Name some digital marketing channels?

Multiple channels promote digital marketing. Some multiple online marketing channels are,

Affiliated Marketing

Display Marketing

Email Marketing

Search Marketing

Social Marketing

Social Media

Social Networking

Online PR and

Video Advertising

What is Indexing?

Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates an index that includes specific words or searches terms and their locations.

20.) How can the loading time of a website be reduced?

The loading time of the website depends on some things.

How many images or videos?

Images are not optimized, that means image file size optimized for quality

HTTPs (Hypertext Transfer Protocol) can be used to reduce multiple requests by using CSS sprites.

Cache (data/files stored in your RAM) makes the Speed Reduce of your website. Keeping your cache clear is important for your website speed.

21.) What is PPC (Pay Per Click)?

The full name of PPC is pay per click. As the name suggests, pay per click means pay per click. It is an internet marketing model in which the advertising industry gives some funds for every click on the ad.

This is a method you can use to buy some Visitor for your blog, and you pay for the advertising company instead of that visit.

22.) Difference between Direct Marketing and Branding?

In Direct Marketing, I will target only those customers through which I can get sales. Direct Marketing is directly proportional to potential customers. In branding, I will try to figure out those ways through which I can get more branding. Like mass reaching, email marketing, etc.

23.) What is Remarketing?

Remarketing is a process to show ads again and again to the same customer who visited our website. It helps us to increase our branding. Google Adwords: Google Display Network use to create Remarketing ads.

24.) What is Off Page SEO?

Off-page, SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.

25.) What is On-Page SEO?

On-page, SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.

26.) What is a long tail keyword?

Long tail keywords are phrases containing over 3+ words that make search results highly specific.

27.) What is Canonical URL?

When using the CANONICAL TAG / URL in any website or blog, we tell Google’s search engine that the URL of our website or blog –

For example, most people would consider these the same URLs:

www.example.com
example.com/
www.example.com/index.html
example.com/home.asp

28.) What is Google Adwords?

“Adwords” is Google’s online advertising service, where advertisers pay money and Google advertises their business to the right people.

29.) What is SEO friendly URL?

First of all, we try to know what a URL. The URL is the part  of the Internet that is searched by typing in the address bar, for example

www.w3webschool.com

This is the whole URL for search engine optimization, so this part is very important, it is very important to make it correctly, whenever you write the URL it must be sure that

Your URL should have meaning.

It should be small, it does not have more than 2 -3 search terms and its length is more than 5 words.

30.) What is XML Sitemap?

XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

31.) What is Image Alt Text?

Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.

32.) What are the SEO Techniques?

There are two types of SEO techniques

1. White Hat SEO
2. Black Hat SEO

33.) What is SEO Keywords?

According to SEO Keywords, keywords are the word or phrase which is used to describe the web page content.

34.) What are the internal Links?

In website posts and web pages, we add links and other links to other web pages of your site, which are called internal links.

35.) What is keyword density?

This is the most important factor in SEO. You need to have percentages of keywords and phrases.

36.) What is LSI Keywords?

LSI Means (Latest Semantic Keywords)

37.) What is SEO Rankbrain?

RankBrain has an account for Artificial Intelligence (AI) system that helps Google to provide search queries via Google’s algorithm program.

38.) What is Bounce Rate?

Bounce rate is the number of visitors in the city that has a place to visit and return to the site. Simple words visitors spend time on your site.

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