Category Archives: Blogging

What is Google My Business? How to do your business online?

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Google My Business

Everything is online in today’s digital age, whether it is buying a vegetable or buying a TV fridge. Everything can be done in an online order. In such a situation, the person who was left behind in this race could not take his business much further.

Even small businessmen are in the race to do online business, some are promoting their business-related social media pages, so some websites have started attracting customers. A status symbol has also been made in your online presence today. People call your name trusted only when they see you on Google.

It is not necessary for everyone to have knowledge of Digital Marketing, nor does every person want to spend some money making the website. In this way, Google has given everyone an option as a Google My Business in which you can list your business and customers can easily find you online.

What is Google My Business?

If you understand Google My Business in easy terms, then it is a Google-launched tool that you can list your business online through which your customer can easily find you and information about you like – Contact Number, Address, Location is easily found. Along with this, you can also add some pictures related to your business and product video. If you have a website or page, you can also add it to it.

It also knows the names of Google local listings or Google business listings. It is a free tool that can be used by small, medium or large business in your NAP *

NAP Full Form

N – Name (Business, Shop or organization)

A – Physical Address

P – Phone Number

* Add the details online to Google Search and Map and manage them.

Benefits Of Google My Business

If your business gets verified on Google business, then NAP details along with information about customers about their products and services, and can also upload their shop, business, product image, and video.

1. You can reach more people than you can by staying offline.

2. People know about your business.

3. People know you and your product easily.

4. You can easily share a new product with a click in one click with customers.

5. With the help of this tool, you can also manage your business online as well as interact with customers.

6. If you have a business website, you can increase local traffic through Google My Business.

7. If you offer home delivery service then you can get an order from here via phone number.

How to register on Google My Business?

You do not need any special techniques or rocket science for Google Business Listing. You can do Google Business Listing only with the normal Google ID. For this, you have to search Google My Business on Google. After which you log in to your account.

After logging in, you will have a choice of Create a New List, which will give you details related to your business by clicking on it.

After giving all the details, you have to verify the account, which takes one to two weeks and a letter from Google is sent to your address which you have listed.

You must verify the account after which your business will be fully listed and will be called Reputated Business.

Step 1. Eligibility:

If you want to apply for Google My Business, then you should have NAP detail.

Business name

Physical Address – to which the electricity bill, postcard is coming.

Phone Number

If there are websites then we can also be added. If not then there is no problem even then.

Step.2 How to Apply?

If you have NAP detail, you can then apply it from Mobile by downloading the Google My Business App from the Play Store on the https://www.google.com/intl/en_in/business/ website. (After login to Gmail address)

Tips & Tricks

If you are serious about bringing your business online and are making every effort to reach customers, Google My Business as well as create a Facebook page and share some pictures related to their products from time to time.

Give your profile the name of your business.

Correct details such as Contact Number, Address, Location is very important.

If possible, share the timetable associated with your business for the convenience of customers, that is, at what time you are present and not at what time

How to get huge video ranking on Youtube and boost your traffic

About Us 

W3webschool is one of the leading and most innovative IT training schools in India, situated in the city of Kolkata – ‘the city of joy’. We provide end-to-end Digital marketing TrainingWeb designWeb Development, PHP, MySQL, SEOCMS Training

How to get huge video ranking on Youtube and boost your traffic

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youtube ranking

Youtube is the world’s second largest search engine after Google. So it is very important to get a high ranking on Youtube. Given billions of views per month on youtube, you get a good chance to get huge traffic from Youtube. However, there are basic points you need to keep in mind while creating, uploading and managing your video.

Here is how you can do it:

1. Longer videos win. Youtube considers total video view times as the most important factor while ranking it’s search results. So longer your video is compared with others, chances are your video will rank better.
2. Always add caption on your video, this will allow Google to figure out content of your video
3. Always use keywords in the title and description of your video
4. Also if your video has voice over, must use keywords you are targeting in those voiceovers to increase your ranking.

5. HD Quality wins – you can use your phone, but a nice HD video camera makes a big difference. If you’re recording your computer make sure you check the settings for optimal video + audio.

6. SAY Your Keyword – verbally saying your keyword a few times is like keyword density for videos. Say it naturally, don’t just say it to say it. Including partial matches is also good.

7. Get To The Point – edit out ALL unnecessary pauses (I use Screencast-O-Matic) and be concise. I am super picky about this and noticed a huge difference in my video’s engagement.

8. Cards – cards are the little I (information) button. These can link to related videos, an associated website, polls, donations, or another YouTube channel. They are mobile-friendly (unlike Youtube’s outdated annotations) and you can add them in YouTube’s video manager.

9.Upload The Video With Your Keyword As The File Name

10. Write a Long Description With Keywords, Timestamps, Links : 
Long descriptions are great for Youtube video SEO and give you a place to add timestamps, useful links, and an overall summary. The text is super important for ranking any type of content.

What is the Domain Authority and what is the use of it?

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Domain Authority

Friends, today we will tell you, What is domain Authority and why is important? If you are a blogger then today’s post can be very beneficial for you. Thousands of websites and blogs open every day in the internet world and think that they will soon become a Famous brand, but due to lack of high ranking in the search engine, traffic does not come to the blog and the blog is not Famous. Get it for one reason for this is that the DA (domain authority)

What is Domain Authority?

In fact, the DA (domain authority) is the measurement of the domain of a website or blog that Moz company has developed. It depends on domain age, backlink quality, and content quality and quantity on that domain. Enhancing domain authority for SEO is very important. Because it affects rankings in the search engine. By increasing the DA, high ranking can be achieved in the search engine.

DA of different websites is also different. The DA of the new website or blog is very less initially. And as the content and backlinks on the website increase, the DA of the website also increases. But only one website can get DA 100.

How to check the Domain Authority?

There are many tools on the internet that allow you to check the DA of your blog or website. But you can check your website’s DA using https://moz.com/researchtools/ose/ this tool. As soon as you open it, an input box will appear for the domain to be copied on it, by typing your domain on it, this will show the DA and page authority of your domain.

The Moz system checks the 40 Factor to give any website ranking, such as what the backlinks of the website are. And what kind of content is there on the website and how many contents it is and it ranking the website on the basis of those 40 factors.

The DA of any website does not remain stable, it either grows or decreases. If this is increasing then it is a good thing for your website, but if it is flowing it is a very bad sign and it is best to find out the reasons and remove it.

How to increase the website/blog’s domain authority?

  1. The domain authority of the page has been dependent on many instances. And increasing your blog’s DA means that the search engine gets high traffic to get more traffic.

2. The website that opens quickly in the browser. That is the website or blog that has less page load time. His DA is always high. That’s why the blog’s page load time should always be remembered that it has remained minimal.

3. Social media is proving to be useful in every field today. Publishing website content on social media gives referral traffic to the website. And it increases the website’s brand value. This is a very good way to reach more visitors than ever and to reach your information more and more people. The more followers there are, the more domain authority will be.

4. One way of hiring domain authority is to get backlinks from a good website. Due to high PR backlinks, domain authority can be hiked. And this also increases page authority.

5. Whenever you write a new article, it also gives a link to the old article on the high ranking of the blog. This will make the bounce rate of the blog work and the domain authority will become too high. From this, visitors will go from new articles to old articles too. By which the bounce rate will decrease. And more visitors will come to the article.

6. Comment on the other blog related to the topic of your blog. And get there follow backlinks from there. It also increases the traffic of the website and its domain authority also increases. Join two to three forums and also tell the people about their blogs on the spot and fix their problems. From there also traffic will go on your website and start.

7. Write a guest post on another blog related to your blog topic and you can get do-follow backlinks from that website. But before writing a guest post, check that website’s domain authority and page authority. Never write a guest post at the site of low DA.

Conclusion

Domain Authority means that if you create backlinks of good quality for your blog and share your article on social media, along with it, if you also comment on other blogs, then your blog’s domain authority Starts growing.

PHP vs Python Know Which Programming Language is the Best

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PHP vs Python

Friends, you must know how many personal blogs are available on the Internet. So you have wondered why these websites are on the internet why a person makes these websites. So now I tell you why these websites are on the Internet, there is a direct reason to make money, yes, friends, money. You must know about Facebook, Amazon, Flipkart, Snapdeal etc., so where is the money from which to earn money directly from the websites.

And these websites are not ready like this, but they have to use a lot of programming language such as PHP, Html, Python etc. – So let us now know what is PHP or Python?

What Is PHP

The complete form of PHP is Hypertext Preprocessor. This is an Open Source, Server-Side Scripting Language, which means that whenever you create a website, you need an Open Source Server for hosting the website. Now the question arises in your mind why we use PHP. So let me tell you that PHP, which is a Server-Side Scripting Language, generates Dynamic Web-pages.

If you run the Internet, you will know that there are two types of websites on the Internet.

  1. Static Website
  2. Dynamic Website

What is Python

Python is a programming language with the help of which we can create or write any program on the computer and it is a language that is used by General Purposes i.e. you have to create a specific application then you can use Python.

Python Language is an Interpreted Language Now you must be wondering what is this Interpreted Language? Actually, the Interpreted Language is a language where our written line of work is line by line i.e. Step by Step.

Python Language is a High-Level Language that means it is like an English which everyone can read. So, friends, I hope you have got a little knowledge about Python

Difference between PHP vs Python:

#1 Popularity

If we talk about popularity then PHP is more popular than Python.

#2 Readability

If we talk about readability, Python is much more readable than PHP, because Python’s programs are very understandable, but PHP’s programs are a bit tricky.

#3 Security

If we talk about security then Python is much more secure than PHP.

#4 Functional Programming

If we talk about Functional Programming then Python Language supports Functional Programming, but PHP is not at all like this.

#5 Performance

If we talk about performance, then PHP’s performance is much more than Python because PHP’s program is executed at once, but Python’s Program Line by Line Execute, and this is why its performance is less than PHP.

11 Bad SEO Techniques to Always Avoid

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Bad SEO Techniques

SEO content is a great way to increase your website traffic but proper SEO is very important.

Bad SEO techniques can immerse your website or blog. It continually affects your web page, search ranking, traffic, and conversions, and your page appears in the fourth or fifth page of Google search result. Today in this article we will share bad SEO tactics that can affect your search visibility.

Bad SEO Techniques You Should Stop Using

1. Using Target Keyword without Variations

This is often done by many bloggers who use only one target keyword in their blog posts. But this is absolutely wrong.

Use Target Keyword with Variations in the blog post. This SEO technique helps your content get top rank in search result.

Search engines use target keywords, related terms, keyword variations, and synonyms to understand your page topic.

If you want to add good keyword variations to your content, then use this kind of method,

Go to Google

 Type your target keyword

Scroll through the search result, here you will see the best keywords related to Target keywords.

You Can also use Keyword Tools

  • Google Keyword Planner
  • Google Trends
  • Keywords Everywhere
  • Ubersuggest
  • Ahrefs

2. Short Blog Posts
Short content Google does not perform well in search results. But if you think that small content can increase your search ranking then you are thinking wrong.
Google looks at the small content as thin and underdeveloped content.
Google does not value the small content and looks at the lack of quality in such content. Also thinks that it can not solve the reader’s problem.
It also reduces user engagement and site ranking. But some short-form content performs very well in the search engine.

3. Duplicate Content
This is the most common mistake by a website owner or a blogger. Duplicate content matches the same or one other content. If you fix duplicate content, SEO will be greatly improved.

Google likes fresh content and it provides a good rank for fresh and unique content.

Google has made an article share to deal with duplicate content. In addition, Yoast has also shared a good article on duplicate content.
If you publish duplicate content on your blog, then you are submitting cockroaches for your blog.

4. Over Optimizing Content
Content optimizing is very important, but over optimization makes your content unusable. Google does not rank such content anytime.

There are many bloggers who over-optimized content to create SEO content that is against the Google search engine.

Therefore, when you write SEO content, take care of both human readability and search engines.

5. Keyword Stuffing
It is very important to include keywords in the content. But if you add keywords to your content everywhere and think that your search rank will increase, then you are absolutely wrong.

The increased use of keywords creates your content as spammy content, which is related to bad SEO techniques.

Keyword stuffing or overusing keywords do not boost content ranking, it makes your content unnatural and useless for the user.

6. Buying backlinks for the site
If you buy backlinks, this refers to bad SEO tactics and you may have to face Google Penalty because such backlinks include low quality and pornographic sites links.

Always create backlinks from relevant and well-ranking Websites. If you create bad and low-quality backlinks for your site, it can badly damage your SEO performance.

7. Forget Fast and Mobile-Friendly Experience
No one likes to go on the slow loading website.

SEO is not limited to content and keywords only. It also depends on performance and design. Google and other search engines prefer fast loading and mobile-friendly sites for better user experience.

This is the reason that fast loading and mobile-friendly sites are an important Google ranking factor.

8. Using Non-SEO Friendly URLs
If you use non-SEO friendly and longer URLs for your blog posts, then it affects your SEO optimized content.

Make your blog post URLs short and targeted with targeted keywords.

Always avoid such URLs,

http://justbrightme.com/p=123

http://mywebsite.com/5/10/17/category=SEO/

Always use this type of URL

http://mywebsite.com/page-seo-techniques/

9. Ignoring Keyword Research
SEO is based entirely on Keyword Research.

Keyword research boosts your traffic and makes your content more SEO friendly. Therefore, before writing an article, do keyword research for it.

But there are many new bloggers who do not research Keyword and this is a bad SEO content tactics.

10. Title Tags & Meta Descriptions Not Optimizing
If you do not optimize Title Tags & Meta Descriptions you lose an opportunity to further improve your content capacity.

When search engines bot your content for crawling, they first see your Title Tags & Meta Descriptions. If you optimize it properly then it will perform well in the search engine.

11. Regularly not publish content
If you do not publish posts regularly on your blog or website, then you can not get a good result in Google search.

Therefore, if you want to get more traffic than search results, then you need to regularly publish content. Bloggers who regularly publish content, get good traffic from the search engine.

Also, Read

What is SEO?

What is SEO?

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what is seo

Before discussing On Page SEO, Let’s we know what is SEO.

What is SEO?

SEO stands for Search Engine Optimization. It is the procedure of optimizing rank of a website or its web pages on Search Engine Result Pages (SERPs) by applying some SEO factor techniques and using some SEO tools free or paid.

Types of SEO…

 There are two types of SEO

 1) On Page SEO

 2) Off page SEO 

But in this blog, we know only On Page SEO.

What is On-Page SEO?

On-page SEO is the process of raising the rank of web pages in order to rank better and gain more visitor in search engines. On-page SEO refers both the HTML source codes and contents of web pages that can be improved.

 On Page SEO directs to factors that have a direct effect on webpage or website. Those factors are managed by coding on our webpage.

 On Page SEO includes the following factors-

1) Meta Title:

It is an HTML code that is shown on Search Engine Result Pages (SERPs) as a clickable, blue headline of a web page for the given result. Google recommended us that Meta Title is between 60 – 70 characters which include primary and Secondary keyword.

   Code Sample:

  <head>

  <title>Title of Page</title>

  </head>

2) Meta Description:

Meta Description is an HTML attribute that is displayed on Search Engine Result Pages (SERPs) below the URL of that page. It should be between 150 – 160 characters which include primary and Secondary keyword.

 Code Sample:

       <head>

      <meta name=”description” content=”Contents of your page “>

      </head>

3) Alt Tag:

The alt tag is also called an alternative text, alt attribute, alt description are used within the HTML code of an image to describe the appearance as the name of the primary keyword.

 Code Sample:

   <img src=”download.jpg” alt=”On Page SEO”>

4) URL Structure:

It makes sure that URL should be hierarchy form. URL should not contain _, 0-9 etc.

Example:

http://movies.com/bollywood-movies/robot2.0

It is SEO friendly.

But

http://movies.com/bollywood_movies/ro77523245

It is not SEO friendly.

5) Header Tag:

Header tags are an important factor for on-page SEO because those are used to express to the search engines that what your website is about. Search engines identify the copy in our header tag starts with h1 is more important than other parts.

The importance of header tag is down through to the h2, h3 and so on. Those tags help to support the overall theme or purpose of our web page.

  Code Sample:  

  <h1>Header Tag</h1>

  <h2>Header Tag</h2>

  <h3>Header Tag</h3>

  <h4>Header Tag</h4>

  <h5>Header Tag</h5>

  <h6>Header Tag</h6>

6) Keyword Density:

Keyword density is calculated as how much a keyword or keyword phrase displays in a web page compared to the total number of words in the page.

    If you use a keyword or keyword phrase 10 times and your total word in a web page is 500, then keyword density is = {(10/500)*100} % =2%

   The keyword density should be 2 – 5%. If you use a keyword or keyword phrase too many times, then you are penalized for “Spamming” or “Keyword Stuffing”.

7) Robots.txt:

Robots.txt is a text file that is used to tell the search engine that which page we want to crawl and which page want to not crawl.

Check Robots.txt-

https://www.mywebsite.com/robots.txt

Code Sample:

User-agent: *

Disallow:/wp-admin/

Disallow:/wp-includes/

8) Sitemap:

The sitemap is an XML or HTML file that contains URL of all web pages of a website. It is to be uploaded for tells the Search Engine to crawl that web pages.

Check Sitemap.xml-

https://wwwmywebsite.com/sitemap_index.xml

URL                                                                             Images                                               Last Mod.

https://www.mywebsite.com/                                      0

https://www.mywebsite.com/drupal/                        0                                       2016-05-26 02:05 +00:00

https://www.mywebsite.com/joomla/                        0                                       2016-05-26 02:12 +00:00

https://www.mywebsite.com/placement/                 0                                        2016-05-26 02:13 +00:00

https://www.mywebsite.com/magento/                    2                                        2016-05-26 02:16 +00:00

9) Canonicals:

A Canonical Tag is used to tell the Search Engine that which version of URL we want to display on Search Results.

Let I have a website www.mywebsite.com

If someone searches on of following-

  1. mywebsite.com
  2. http://mywebsite.com
  • https://mywebsite.com
  1. http://www.mywebsite.com
  2. https://mywebsite.com

 On all of the above search, only one URL should open. If your website opens all of separate URL, even though all open your home page, Search Engine may penalize you for Copyright.

Code Sample:

<link rel=”canonical” href=”https://www.mywebsite.com”>

10) Internal or External Link:

An internal or external link is a type of hyperlink on a page to another page, it may be the same or another website. If the destination is within the same website then the link is internal link otherwise external link.

11) Do follow and No follow Link:

Do follow links will pass Page Rank. It is extremely recommended by Search Engines.

Code Sample:

<a href=”https://www.mywebsite.com”>Text of link</a>

No follow links will not pass Page Rank. It isn’t recommended by Search Engines. But to get balanced you have to give No follow links.

Code Sample:

<a href=”https://www.mywebsite.com” rel=”nofollow”> Text of link</a>

Ultimate Guide To Google Ranking Factors in 2019

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Google Ranking Factors

The Google search engine has become smarter than ever before. If you want to move your website or blog to the top in Google search result, you have to follow the latest SEO and Google ranking factors.

However, when Google ranks a page, it uses a lot of ranking factors.

But what is that?

Here, we have created a complete list of Google Ranking Factors, which can easily take your website or blog to a new height.

So, let’s start …

HTTPS

Google announced in August 2014 that HTTPS (SSL Certificate) will be considered as a Ranking factor.

In August 2017, Google Chrome began marking those sites as Insecure, which did not use HTTPS.

So it indicates that Google is now doing HTTPS as a Ranking factor, and the sites which HTTPS will use will rank well in the search engine.

Mobile-Friendliness

Today’s era is from a smartphone, and more than half of the search is from a smartphone.

Therefore, Google took the first step to improve mobile-friendly search results. And finally, mobile-friendliness offered as Google ranking factors.

To determine if your site is mobile-friendly or not, Google has also developed a Mobile-friendly Testing Tool.

Domain Age

Google’s Matt Cutts has confirmed this video.

The difference between the year and the six-month-old domain is not really so great.

Domain age is only seen for new websites because they can be spam sites or it is only developed to spread spam.

Domain registration length

One Google patent tells that

Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain

Heading Tags

The H1 tag helps the search engine find out what your page or post is about.

However, Google tells about John Mueller H2 tags H3

These heading tags in HTML help us to understand the structure of the page.

Note: H1 tags help boost your Google ranking. But keep in mind that does not fill your entire content with the H1 tag.

Loading speed

Google uses website loading speed as Google ranking factors to give a better user experience to its users. If your site’s loading speed is very good, then Google will give your content top rank.

Apart from this, users will also like to visit your site.

Breadcrumb

Breadcrumb helps users know where they are on your site, as well as help search engines understand your site’s structure. In an article, we told you how to add breadcrumbs to the WordPress site.

Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.

SEO Friendly URLs

The search engine uses your content’s title, meta description, and URL to determine what the content is about. Make your URLs short and meaningful. Also be sure to add Target keywords to it.

Always use SEO Friendly URLs

https://www.w3webschool.com/advanced-seo/

Always avoid such URLs

https://www.w3webschool.com/?p=12344

https://www.w3webschool.com/advanced_seo/

Backlinks

Backlinks is a very old Google ranking factor that Google uses to rank content. Backlinks can make a big difference in your Google search ranking. It can take your ranking up to a new height or bring it down overnight.

Backlinks are very important to increase domain authority, Google website ranking, and website traffic.

If you create bad backlinks for your site, these backlinks can badly hurt your website ranking. So always create high-quality backlinks for your website or blog.

Quality content

This is the most important factor in Google Ranking Factors. No matter how good SEO or why you do not, your content will not be able to rank in Google.

Simply put, if you do not write informative blog posts on your site, then you are doing garbage on your blog and nothing else.

Always try writing unique and quality content. In addition, your content should be interesting and Evergreen.

Content Length

Compared to small content, Long Content receives better rank in search engine. To understand better, you can read this article on Search Engine Land – The SEO and User Science Behind Long-Form Content

If you write short posts on your blog, your post should be at least 1000 words long, without nonsense.

Keyword Research

Along with good content, you should also come across keyword research. Without keyword research, you can not get top rank in Google or any search engine. This is an important part of SEO.

Keyword research is not a difficult task. There are many great tools and websites that you can use to find the best keywords. Always choose Low Competition, High Searches, and Long Tail Keyword for your content.

Meta Description

Meta description technology is not a Google ranking factor. But it plays an important role in increasing Click Through Rate (CTR) on your content.

However, Google generally allows writing 300 characters for Meta Descriptions.

Starts Title with Keyword

According to SEO, a title that begins with a keyword gets a better rank in the search engine. Also, the length of the title should be 50-60 characters.

Use ALT Tag

Google does not have the ability to read images, crawls alt tag to know what the image is about. That’s why you should use the Meaningful name in your image.

Alt text works as anchor text for images.

Grammar and Spelling

Proper grammar and Spelling improve your article quality? Matt Cutts has a video on it which is telling, whether it is important or not.

Use Media

If you use media (images, video, and infographic) in your content, it makes your content even more useful and engaging.

Simply put, a media can interpret 1000 words.

Regular Post

If you publish posts on your blog regularly, then both your ranking and reader will increase. But your content should be informative and useful.

Internal Links

Internal liking provides both relevant search engines and users with relevant information about your content.

If you use internal linking, it makes your post even more informative. In addition, visitors spend more time on your site, which reduces the bounce rate. Google also treats your content as quality content.

Best WordPress SEO Plugin for WordPress 2019

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SEO Plugin for WordPress

Are you looking for the best WordPress SEO plugin for your WordPress site?

Here we list some of the best WordPress SEO plugins, with the help of which you can easily improve your website SEO and get a higher rank and more visitor in search engines.

Well, you all know that what is SEO?  SEO is extremely important for any website and if you optimize your site SEO well, then you can get lots of traffic from the search engine. But if your website or blog is on WordPress platform, then here are some of the best WordPress SEO plugins you can optimize SEO by installing on your blog or website and get good organic traffic from Google search engine.

WordPress is considered the best SEO friendly content management system, because it makes your site optimizing process easier.

1. Yoast SEO

Yoast SEO plugin is the best free WordPress plugin to improve SEO. Yoast SEO free and paid version is available. With Yoast SEO, you can optimize your site well for Search engines. Yoast SEO plugin can be installed and activated by visiting the WordPress plugin page. Yoast SEO Plugin provides a solid toolset for your WordPress site,

 

    • You can add Meta description to the homepage.
    • You can add Meta description in a single post or page.
    • Can add meta description for social sharing.
    • Edit your Robots.txt and .htaccess file.
    • Create a sitemap for your site.
    • and many more.

2. All In One SEO

This is the alternative of Yoast WordPress SEO plugin. You can download All In One SEO Pack plugin by visiting the WordPress plugin page. Additionally, it provides an on-page setting which makes it easy to set up. All In One SEO Pack offers you all the features like Yoast WordPress SEO plugin.

3. WP Meta SEO

WP Meta SEO comes with many useful features and functionalities that help make your content SEO friendly.

WP Meta SEO‘s Dashboard SEO overview provides what is optimized for your site SEO. It displays percentage score for permalinks, meta title, meta description, wrongly resized images, image metadata, new or updated content, link titles and 404 error pages.

4. SEOPressor

SEOPressor is a premium WordPress SEO plugin. This covers all issues related to SEO on your site. SEOPressor allows you to Optimize 3 Keywords

For Beginners, SEOPressor not only ensures that the content is keyword-rich but also ensures the right places of the keyword and the right frequency. It also has an “over-optimization” warning tool that helps you know that you are not violating Google Webmaster Guidelines.

5. SEO SQUIRRLY

Squirrly SEO is for non-SEO experts who help to ensure that your content is optimized well for both search engines and readers.

Squirrly SEO helps you write SEO friendly and human-friendly content, and when you provide great content to your readers, your Google ranking is improved.

It has also been recommended by Neil Patel, which is a co-founder of Kissmetrics and Crazy Egg, besides Brian Dean and more than 100 content marketing experts are recommended.

6. Premium SEO Pack

Premium SEO Pack is a premium WordPress SEO Plugin. Using it you can optimize your site for SEO in minutes. There is a compressed CSS and JS feature, which helps improve your website loading speed.

If you want to use this WordPress SEO plugin on your blog or website then you will have to spend at least $ 44. This plugin has many SEO features that can help boost your website SEO.

7. SmartCrawl

SmartCrawl is another premium SEO optimization plugin that has been developed by WPMUDEV. It helps boost your PageRank and traffic. SmartCrawl has all the SEO features that are needed for your WordPress site – one-click setup, keyword auto-linking, sitemap generator, improved social sharing, content analyzer, and regular scans and reports.

8. Praison SEO

This is a simple and powerful WordPress SEO plugin. It has been developed by Mervin Praison. The setup of Praison SEO is very easy and it is perfect for beginners and advanced users.

Features

        • Meta Description Optimization
        • Title Optimization
        • Google Analytics Integration
        • Google Authorship Integration
        • Canonical URL
        • No, Follow, No Index Settings
        • XML Sitemap
        • Breadcrumbs
        • Google Webmaster Tools Verification

9. Rank Math

Recently, MyThemeShop has launched Brand New Rank Math SEO plugin for the WordPress user. You can download it for free. It offers dozens of SEO features to optimize your website content.

Here we have told you about many WordPress SEO plugins and you can use any one of them to use on your blog but in all these Yoast SEO and All in one SEO Pack are very popular.

What Is PPC

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The full name of PPC is pay per click. As the name suggests, pay per click means pay per click.

This is an internet marketing model in which the advertising industry gives some funds for every click on the AD.

This is a method you can use to buy some Visitor for your blog, and you pay the advertising company in exchange for that visits.

When you use Google, you will see that as soon as you are searching for something, some links in the search result will be written by AD.

This is a display-based payment model, if your ad is not clicked, you do not need to make any payment.

History of Pay per Click

In 1998, a new company goto.com started pay per click in 1998. The idea of PPC advertising model was goto.com’s founder Bill Grace and the idea lab company.

Google started pay per click in 1999 and introduced AdWords in Oct 2000, which is today a leading advertising company with pay per click.

Although PPC could only be introduced in 2002, payments were made for advertising per thousand dollars according to that time.

Benefits of Pay Per Click

  1. Provide Fast Results: If you have created a website today, even if it does not have SEO, you can still rank your website in Google’s first page using Google PPC means PPC Fast Results Provides.
  2. Cheaper Than Traditional Marketing: PPC is about 90% cheaper than Traditional Marketing because today is the time of Internet and there are many such websites on the internet where there is a lot of traffic and you can show your ads on those websites. Sell your products or services.
  3. Independent From Google Algorithm Changes: Google Algorithm has some changes from time to time, so that the ranking of websites increases or decreases, but there is no effect on PPC.
  4. Reach the Right Audience: You can target your Desired Audience from PPC, and you can sell them to your products and services, you can also target a particular location by PPC, according to your own words, Keywords, Location, Website, Device Target, Time and Date.
  5. Budget Friendly: You do not need to spend millions of dollars on putting PPC on your ads, but you can start your own business by putting PPC on low budget.

 

Pay Per Click (PPC) pricing

Determining the value of each click on PPC depends on which country the advertiser expects to get from the country and what type of visitor it can get.

Factors affecting the cost of PPC advertising.

1- Visitor location

If you advertise your blog through your blog’s pay per click, its value depends on the fact that you want to get a visitor by saying. If you want visitors from India, Nepal, Bhutan, Sri Lanka, and Pakistan, you will have to spend less money per click.

But if you want to visit the Western countries of America, UK, through the visitor pay per click you may have to spend more money.

2- Keyword

The second factor for determining the value of pay per click is a keyword. You want to show your blog when searching on which keyword. This thing also depends on the value of your PPC advertisement.

Just like if you want to advertise your blog with the term insurance, loan, software etc. you can read more to spend more money.

It means that if you advertise your blog with high CPC keyword you will have to spend more money.

What Is Keyword Frequency & Why It Matters?

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Keyword Frequency

You may have come across the term ‘keyword frequency’ while working in search engine optimization or as an AdWords advertiser, trying to grow your business. What does the term mean exactly, and how does it work? You’ll get all your answers in this article.

What Is Keyword Frequency?

Keyword frequency is how many times or how frequently a specific keyword appears on any given webpage or within a piece of content. The more frequently a keyword appears, the higher the keyword frequency is.

The relation between Keyword Frequency and SEO:

SEO or Search Engine Optimization is the practice of affecting the visibility of any website or web page in a web search engines unpaid results, which is referred to as natural or organic results. The higher a website appears on the search results, the more visitors it will receive, who will later be converted into customers. And this is where the work of keyword frequency begins.

In order for a website to rank organically in the web search results for a specific keyword, it needs to contain that specific keyword. This is where you need to be aware of your keyword frequency. If it is too low, your website or webpage will have trouble ranking if the keyword frequency is too low. Search engines such as Google scans your content to decide whether your content is truly relevant to the keywords used in the query.

However, there is a certain black hat technique known as ‘keyword stuffing’ which is basically stuffing a content with keywords, turning the keyword frequency unnaturally high, sending a negative signal to the various search engines. Such techniques should be avoided.

Keyword Frequency and PPC:

Keyword frequency is not only important when it comes to organic search results. It plays an important role in paid search ads as well. If your keyword does not appear in your ads, then it will be read as less relevant to both search engines and searchers. It will lower your click-through rate and quality score, significantly increasing your costs.

But here too, like in SEO, too high keyword frequency can be harmful. Strong AdWords ads typically repeat the keywords only twice. It is important to keep the balance when it comes to keyword frequency because users are more prone to ignore ads that are stuffed with keywords.

Keyword Frequency &Keyword Density: The Difference & Similarities

The terms Keyword frequency and Keyword density are technically different terms for the same principle. Both these terms essentially refer to the frequency of the keywords appearing on any given webpage. Both terms mean same and can be interchanged while using.

Proper Keyword Frequency:

There are no set rules when it comes to Keyword frequency. Newcomers to the world of SEO and PPC look for guidelines and rules about it, but there are none. Instead, there are few general guidelines that you may follow.

There are many SEO professionals, according to whom, a keyword should only appear once every 200 words of copy. Meaning, you should only use a given keyword once every 200 words in your content. This rule also applies to the different variants of the same keywords.

Keyword Frequency: the user experience

It is important to consider the user experience while thinking about keyword frequency. Whatever the product may be, the content must be easy to read and understand. Including awkward and forced keywords will only ruin that easy experience for the user.

The keyword frequency can be calculated numerically as well. For example, a 1000 word blog post that has 10 unique instances of a keyword will have a keyword density of 1%.

Keyword Frequency: the importance

Even though Keyword frequency is important when it comes to the visibility of your website or webpage, it is only one among many factors. Before the search algorithms became more sophisticated, it was easy for the websites to get away with keyword stuffing; the black hat way of manipulating a page’s rankings. But in the present, these techniques have become useless, and harmful even, for those who use it.

What is Mobile-First Indexing and how does SEO affect?

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Mobile-First Indexing

Do you know what this Mobile-First Indexing is?  Why Google is giving more importance to this new SEO update. If you are a blogger or have your website then you should know about this Mobile-First Indexing topic. There is a lot coming in now that Google has recently included Mobile-First Indexing in its latest development to make the website more mobile friendly so that these users can reflect the behavior trends.

The number of day-to-day mobile users is increasing, if we compare it with desktop traffic. Over half of all internet users use smartphones and tablets to see something on the internet. This is because mobile or smartphones are more user-friendly. By the end of 2020, about 85% of the global internet traffic will keep coming from mobile. All of this knows that Google has been paying a lot of importance to mobile phones.

Mobile is the most demanded thing about nowadays. But due to the occurrence of only one mobile site, all your issues are not lost. Yes, we cannot deny that mobile sites have now become a cornerstone content consumption and shopping. Now people are getting a better buy decision from mobile searches, which are increasing their buying intent. Now the matter arises whether our site is also ready for Google’s Mobile-First Indexing? Because if not, then in the coming time both of them will be back and forth in traffic and in the traffic.

What is Mobile-First Indexing?

Mobile-First Indexing means a site that is very mobile friendly, users have the ability to view it from their mobile, and that’s why Google indexes these sites more quickly. Considering the consumption of users, Google found that most users prefer browsing the Internet from their mobile. In this case, whatever site is more mobile friendly; they provide a better browsing experience to users. Therefore, Google also indexes such sites as quickly as possible. As well as ranking, your website’s mobile version holds more importance for Indexing.

If you monitor the crawl bot traffic of your site, you will find that traffic of Google bot has increased significantly and cached versions of pages are often the mobile version of the page. This is called “Mobile-First” because it is not only a mobile-only index: For example, if a site does not have a mobile-friendly version, then the desktop site is also indexed. But due to lack of mobile-friendly experience, it significantly negatively impacts your site’s ranking, and in the site where there is a better mobile experience, it gives more rankings boost, even if the searchers are not doing it on the desktop.

Remember that the desktop site was considered to be the only primary version (similar to a canonical URL) and the mobile site was seen as an “alternate” version in the case of a site. That’s why Google is encouraging webmasters to get a separate mobile site (m.domain.com) from which they can implement switchboard tags (this represents the existence of mobile URL version using a special rel= alternate tag) Of Google probably will not crawl and cache more mobile versions of your pages, but now display the direct mobile URL in mobile searchers.

Why was the Mobile-First Indexing brought?

Google’s Mobile-First Indexing announcement is very big. This will keep changing our content creation and its optimization in the coming time. They will also change the view of using these content.

But in the end, what is the biggest question and why was it brought?

A simple brief description of this, Google will index its website prior to indexing, or ranking it according to the evaluation and relevance of any website. Why?

That’s because, according to Google (as well as a lot of other studies), mobile traffic has surpassed the desktop traffic in Google.

As we know, Google’s entire business and foundation stand at a simple principle: Users should be provided with accurate information as soon as possible. For example, when you are searching for something like “Birds from the angle are found in India,” then the search engine will give you all the information in a well-curated form, too soon.

It means perfectly optimized images, with fast page speed, and such a formatting of text that the user should not have problems while reading it. For this reason, Google wants content to be fast and effective. To meet this demand, Google can’t index only desktop sites where the majority of traffic comes from mobile. With this, the user experience will be very bad with search engines and they will be forced to search for other search engines, which Google will never want.

Say this in Google’s words:

“Whether our search index can index any websites and apps, but our algorithms will only give importance to the mobile version of a website, for the ranking of the site, to understand structured data in it, and to show snippets from those pages. Will in search results. ”

To do all of this, Google is constantly developing developments in its SERPs. With this, Google is making its platform more user-friendly.

But this is not a change which is called “mobile indexing”? Because Google is not solely switching to Mobile Indexing only. This means that it is only “Mobile-First” Indexing. This means that as a blogger you do not need to completely scrap or slacking the desktop version of your site.

What should I do for Mobile-First Indexing?

The first thing that you should understand is that you do not need to panic at all. That’s because these changes are currently in their initial roles, say, in the testing phase. Slowly this will only target these websites, which Google considers to be ready to accept this change. But even then it will not be affected too much. Starting as low as possible and starting with minimal impact.

According to Google, if your website is responsive or otherwise identical in desktop and mobile versions, then there is no need to do anything else or another way (in this it is assuming that you are happy with your current ranking Are).

With this, if your site is also a fully responsive site, you have to pay attention to whether your mobile page speed and loading time is okay or not. It will have to be much prioritized. Also, images and other dynamic elements will also have to be properly optimized for the better mobile experience. Note that in Mobile-First Indexing, the content that has been collapsed or hidden in tabs etc. will not be treated separately due to space limitations compared to visible content (which has already happened), That’s because this type of screen real estate management is considered as a better mobile practice.

Mobile-Responsive vs. Mobile-Friendly

Two very common solutions that people always use in their mobile websites are mobile-responsive and mobile-friendly sites. Although both are very similar, there are some major differences in both of these that negatively affect your SEO Mobile-First index if they are not used properly.

Mobile-responsive sites (or dynamic servings sites) include their primary content, including text, images, video, and other page elements, dynamically sync between desktop and mobile site. Google prefer more responsive web designs because these servers always allow the same HTML code to send all the devices.

Responsive sites virtually eliminate many common mobile user experience issues such as pinching, zooming, squinting, and all other annoying functions that you may have ever encountered while using mobile.

For example, you cannot even see the image you want when you turn your mobile into landscape mode. This is a type of sign that this website is not mobile responsive.

In other, mobile-friendly sites, you can see issues related to many such common user experiences. Mobile-friendly sites allow your content to be dynamically changed when you are viewing it in a mobile browser. But this does not mean that your content is responsive. This means that you cannot see the desktop version of that site in mobile. Rather you can only see a functional mobile site in which the page elements are still going to be affected.

 

In today’s time, many devices are coming in different shapes and sizes. In such a situation, it is not easy to make all the devices mobile friendly, because their size and ratios have to be kept in mind too. Whether it’s tablets, or mobile, smartphones, so many devices. Mobile-friendly is not the answer to all this.

According to Google, if your site is mobile-responsive, then you can go ahead with others in this Mobile-First Indexing. Congratulations to those whose sites are Mobile Responsive! Since you do not have to do any extra work, the only site has to be maintained, so that your content is dynamically updated perfectly mobile. But if you are using a mobile-friendly design, then you have to update the content according to which the score can be higher in the Mobile-First Indexing.

Conclusion

I hope that you have people like Mobile-First Indexing? And I hope you guys have understood about what the Mobile-First Indexing is. If you have any doubts about this article in your mind or you want some improvement in it then you can write down comments for it. With your thoughts, we will get a chance to learn something and improve it. you have got to learn something, please share this post on social networks such as Facebook, Google+ and Twitter to show your happiness and excitement. Do it

What is Responsive Web Design and Why Is Important For Digital World?

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responsive web design

In the future more people are going to use mobile phones than computers, rather they are just starting, and this is the reason that you are here. Many people prefer their mobile phones daily for online activities such as their email, chat messages, online shopping etc. By considering this, many bloggers have to secure their position for the future, they should enable a mobile-friendly responsive template or smartphone website template for their Website and blog.

How did the launch of Responsive Web Design?

As well as increasing the number of smartphones and mobile devices, a problem arose that web designers could not accurately show a fixed-width website on different size screens.

In order to tackle this problem, web designers took a path that created separate sites for desktop and mobile devices.

But this path was not so easy, creating different versions for every screen size and resolutions was an impossible task.

If different versions of a website were created, its maintenance cost would also increase and different jobs for SEO and SEO ranking would have to be done separately.

Finally, in 2010, to solve all these problems, a web designer Ethan Marcotte found a new way of designing a website that he named Responsive Web Design (RWD).

What is Responsive Web Design?

Responsive web design is a process in which the website is designed in such a way that it adjusts its layout according to the screen size and orientation, from desktop, laptop, tablet to mobile devices with small screens.

Why Important Responsive Web Design?

According to the survey done by StatCounter.com in the G20 countries, the highest (about 80%) people in India use mobile devices to access the internet.

With this figure, you can understand that if you do not use a mobile-friendly website in today’s time, you will not be able to access your website up to 80% of the people.

Benefits of Responsive Website:

Mobile traffic will increase:  If your website is responsive, then it will be like mobile visitors and this will increase the traffic of the website.

Website loading speed will increase: If you have optimized your website for mobile and tablets, it will not take much time for web pages to open and the site will improve.

It’s easy to manage: If you create separate sites for desktop and mobile, then obviously promoting two separate sites will not be easy to promote. But if your website is responsive then you will get a job from a single site.

Google also recommends: RWD likes Google because the URL of the responsive website is the same for all devices so that Google has the ability to index and understand it to crawl it.

3 Major Elements of Responsive Web Design

Fluid Grid

The size of elements of most websites is set in the pixel which is fixed, but instead of setting the height and width of the website layout in a pixel, we use percentage, according to the fluid grid.

The size of the fluid layout is defined in the percentages so that it can resize its height-width according to any screen size.

Flexible Images

Creating fluid layouts just does not work as long as all the components of the page are not flexible, they will not be able to render properly on the browser.

We also need to make images flexible so that they can be adjusted on almost all screen sizes.

In order to create a flexible image, we have to define its size in CSS from percentage, for which max-width, max-height property must be used.

Media Queries

CSS Media queries are very great features through which we can display different layout in different ways like screen, print, handheld etc. on different media types.

You can customize website layout according to individual screen resolution and orientation using media queries.

About Us :

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What is WordPress? A Guide For Beginners

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Hello Everyone! WordPress is an open source Content Management System (CMS) that helps users create dynamic websites and blogs.

WordPress is the world’s most powerful user-friendly free website creation tool (CMS) through which you can create the very best blog and website, without any technical knowledge. You can think of the popularity of WordPress that there is over 70 million internet (27% of the internet) blogs/websites that have been created using WordPress.

WordPress Features (Features of WordPress)

User Management: This helps in managing user information, such as changing the user’s role, creating a user (subscriber, contributor, author, editor or administrator), to create the user, change a password, and user information. The main part of the User Manager is Authentication.
Media Management: This is a tool that manages media files and folders. This allows you to easily upload, organize and manage your files on your website.
Theme System: This helps in modifying the site view. It contains images, stylesheets, template files, and custom pages.
Extend with Plugins: Many plugins are available which provide custom functions and features according to user’s needs.
Search Engine Optimized: This provides search engine optimization (SEO) tools that make on-site SEO easy.
Multilingual: It can translate all the contents of the page into any language according to the user’s instructions.
Importers: This user helps in importing data for the post. It imports custom files, comments, post pages, and tags.

SEO Friendly – By using WordPress, when you create a website or blog you do not have to pay much attention to SEO because this work is also done by WordPress itself. Many plugins in WordPress are similar to those that optimize your content for search engines like SEO by Yoast Plugin and for this reason an engineer like a giant like a google. Matt Cutts has said, ” WordPress has made to SEO well”
Whenever we think of starting a blog, we become confused about lots of options, such as Blogger, WordPress, Tumblr etc.
If you are building a blog, then use a professional platform like WordPress.org (self-hosted).

WordPress Themes

Through WordPress theme, you can change the design of your website. Many free theme options are available in WP and many premiums too. By using it you can easily create an effective website.

Advantages (Benefits)

1. Customization is easy, the user needs to know
2. This is an open source platform and available in free.
3. CSS files can be modified according to the needs of the user.
4. There are many plugins and templates available for free. The user can modify these plugins according to their need.
5. It’s very easy to edit the content in it because it uses the WYSIWYG editor, which means that the user will see what you type, without having to do the commands.
6. Media files are easily and quickly uploaded.
7. Customization is easy, according to user’s needs.

WordPress History

1. On 27th May 2003, Matt Mullenweg and Mike Little launched the first version of WordPress.
2. Added Plugin feature to May 2004, which allows users to further improve the functionality of WordPress.
3. In 2005 WordPress added the theme feature and new admin dashboard and this year the wordpress.com was launched.
4. In 2006, Matt registered a trademark for WordPress and its logo.
5. Added new user interface, autosave, and spelling checking feature to WordPress 2.1 in 2007.
6. 2008-2009 Happy Cog web design company joined the WordPress Project and created a very user-friendly admin dashboard.
7. In 2010 WordPress was declared open source.
8. Added the advanced media manager and theme customizer feature in 2011-2014.
9. To make the REST API added mobile apps in 2015-2016.

Disadvantages

By using too many plugins the website can be heavy, which will cause loading slowly.
To get the modification in the WordPress website, it is important to have an HTML or PHP knowledge.

What is Bootstrap and Why should learn Every Web Designer?

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Image Source: Google

If you are interested in Learn Web design then you must have heard the name of Bootstrap. This is a very important tool for any web designer, which can be used in a very easy and fast responsive website design.

Today, in this article, you will know what is Bootstrap and why you should use it to create a website after all that are the benefits.

What Is Bootstrap?

Bootstrap is a most famous framework built with HTML, CSS and Javascript used to create responsive and mobile friendly websites.

Twitter company’s employee Mark Otto and Jacob released Bootstrap in August 2011 as an open source product on GitHub. Bootstrap was created No.1 project on GitHub in June 2014. Initially, he named it Twitter Blueprint because he wanted to use it as an internal tool for Twitter but later he released it as an open source project on 19th August 2011 in the name of Bootstrap on GitHub so that Others can also use it and take advantage of it.

In Bootstrap, it has been done that Bootstrap components have been created with help of HTML, CSS, and JavaScript, which you can use to copy-paste simple in your web pages.

By the way, there are many such frameworks, but Bootstrap is the most popular and most widely used framework for them.

How does the Bootstrap work?

When a web designer designs the website from Bootstrap, it does not need to be coding too much because there is already much code given in the bootstrap that is reused only on the HTML page.

There are several predefined classes of CSS in the Bootstrap, which can be easily used by calling on your page.

Bootstrap works on a grid system that divides the whole page into equal columns and rows. Different CSS classes have been created for all rows and columns which can be used on your web page as per the need.

Why Use Bootstrap?

Easy to Use – Anybody who has a basic knowledge of HTML and CSS can easily use Bootstrap. After learning from my experience, using the Bootstrap after having basic knowledge of HTML and CSS is a children’s game.

Time-saving: This is the biggest advantage of Bootstrap that using it increases the development speed and works in a very short time. On the contrary, if you want to create a responsive design without bootstrap, you have enough time May seem.

Responsive Design: You can easily create responsive design through Bootstrap. If your website is responsive then it adjusts itself according to the screen size of any platform or device like desktop, laptop, mobile etc.

Customizable – If you want to change the built-in style of Bootstrap, you will need to overwrite the bootstrap code by writing your CSS code.

Cross Browser Compatible: Bootstrap is designed in such a way that our webpage will look alike in almost all modern browsers such as Firefox, Chrome, Internet Explorer, Opera etc.

Open source: The best thing about it is that you can use it for free.

You can use Bootstrap in 2 ways first by downloading it and the other through CDN. I would suggest that you use it through a CDN because this method is very easy and even the best. To use Bootstrap, you have to add the bootstrap CSS, JavaScript and Ajax CDNs to your HTML code.

 

Tips: if you are looking institute for advanced Web Design Training we are w3webschool Kolkata most trusted Web Designing center  Call For demo Class before admission.

What is Web Design and career Scope

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As the name implies, the Web Designer decides the Layout, Structure, and Architecture of any website’s Look and Feel or Web page.

In other words, it decides what a website will look like, where content will be placed. Which content will be heading and what content will be displayed like a sub-heading or a paragraph. What color-combinations will be used in the website, which type of image or video or animation will be used for the content?  That is, When we create, update, or plan any website, we call it Web Designing.

However, no one person does the same thing as discussed in the above, because it is not necessary that all the work is fully capable of doing the same thing properly. Therefore any Web Development Company can also have different people to do these different types of work, which are known by different names. for example:

  1. The person who writes the content of the website, i.e. Content writes, that developer can be called Content Designer.
  2. Describes the website’s structure or layout, that is, Describe the theme of the website, that developer can be called a Theme Designer.
  3. Describes Multimedia such as Graphics (Image, Font, Video Content, Animation, etc …) of the website, that developer can be called Graphics Designer.

Web Designing has two parts: Front End Web Design and Back End Web Developer.

Front End Web Design:

As the name suggests, Front End Web Design delivers in front, i.e. from the part that is visible to the user.

When we open any website, whatever happens in front of us is the work of Front End designer. Our aim from Front End Web Designing is not just to beautify the website, through web designing, we have to keep in mind what to add to what makes visitor coming to our website is not a problem.

If we compare it with a car then the work of Front End designer is to beautify the car, it does not make sense with the engine’s engine, the battery engine inside the car is the job of all the Back End Developer.

Originally, we can divide a Web site or Web application into two parts, which are known as Frontend and Backend. Web Designers basically do their role in Frontend because they decide the Website’s Structure, Look and Feel. However, many Web Technologies are involved in this Frontend Development. Let go! Try to understand them a little bit better by one by one.

  1. Determining the structure or architecture of any website is done by the HTML (Hypertext Markup Language), under which we decide which content will appear and when it will appear. Which content will look like Heading and what content will look like a paragraph, and if there is an Image, Animation or Video Content, then where and how it will appear.

2. While the look and feel of that website is done by the CSS (Cascading Style Sheet), under which it is decided that what will be the color of the Heading, Paragraph etc., which will be used What would be the Family, Style, and Size of the Font and what would happen to them like Padding, Margin, and Border?

3. The third main part of Behavior comes under the frontend of the website, under which it is decided that the type of action the website will react to in response to. That is, various Elements of the Website’s Web page will generate an Output Generate Against a Particular Action and this is completely controlled by JavaScript Technology.

Therefore, whether you want to be a Web Designer or Web Developer, you must learn HTML, CSS, and JavaScript in a compulsory way, because without properly understanding these three technologies, Can not control Frontend properly.

What is Social Media Marketing and How to benefit for business

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social media marketing

If you are a Blogger or Digital Marketer then you will get the value of Social Media Marketing. If you do not know about this, or you are new to the Internet, then you should be aware that what is the value of this time social media marketing today and what it needs for a blogger or an online businessman.

Nowadays Social Media Marketing has become a very powerful way for any business. Because it is suitable for any business. Just so already customers are interacting with their beloved brands. So if you are not interacting with your audience in Social Platforms like Facebook, Twitter, Instagram and Pinterest, then you are missing out a lot. If you use Social Media right then you can also get remarkable success in your business and your sales, Brand Value, and all things can increase.

Let us understand through a Live Example: – As you, all go to Social Media Sites such as Facebook or Twitter. You have often seen that a social site like Facebook or Twitter might have seen Advertise or Offers, Event, in the sidebar or in the post-Flipkart, Snapdeal, Amazon, or Other Online Business Related. If they click on Advertise, we get redirected to their website or go away. Activities in the same process are called Social Media Marketing.

Benefits of Social Media Marketing: Social Media is a platform that is used by almost all people in today’s time, then they are either businessman, students, do private jobs, do Gov jobs etc. Because of this, social media marketing has given us a lot of audiences Get it. In today’s time, almost all Business Man, Bloggers, YouTubers etc do, because using social media, we can not only promote our product but we also stay connected with our Audience.

Increase Brand Awareness

Social Media is a very good option To promote any Product, Company or Website, you have to understand just a little Social Media Marketing Strategy and follow that strategy.

Seeing, you get so much Audience that you will not even have thought.

To get started in Social Media Marketing, you have to create your account on Social Media Site and after that, you have to create a Page.

After this, if you run a business or company you will have your own (Employs, Business Partner & Sponsors), you just have to tell them that they like to share and share your page on social media.

So your product will reach their Friends, Followers and you will get a Starting Audience, so your Product will change into Brand.

Similarly, when you promote your products on Regular Your Page and your (Employs, Business Partner & Sponsors) share your product, more people know about your product and become your Regular Audience.

In this way, you only spend a few hours of the day on social media sites and get a big audience. According to statistics, 90% of the businessman who uses Social Media Marketing, according to social media, their product has become a very popular product today.

In this way, you can also access your brand by using Social Media.

Improve Search Engine Ranking

By sharing Post on Social Media, people reach your website which is very much needed for the success of your website. There is a Traffic Increase on our website, as well as backlinks for our website,  are also created.

According to Search Engine Optimization According to Backlinks, our website is very important to Improve Search Engine Ranking.

All website owners have shared links to their articles on social media sites over the years so that they not only have Traffic Increase on their website but also get Backlinks.

When Traffic and Backlinks both begin to improve on your website, your website starts showing in Top Rank on Search Engine. Your business begins to grow very fast by coming to the top of the Website’s Search Engine.

All people use Google to find anything. So when he searches on Google for an available keyword on your website and if your website shows on Top Rank, then more and more people visit your website and get information about your products.

Higher Conversation Rates

On Social Media, you can promote your product through different methods like – (Images, Videos, Text), to whom people like the method, give their opinions by commenting on it.

Which gives your product high Conversation Rates and is impressed with your Promotion and she visits your website to learn more about your product.

The people who use your product have information about the quality of your product, and they have given you information about your Friends, Family on Social Media (Photo, Video, Text). Share with them and talk about them.

By which conversation starts your product, and the rest of their friends and family members give their opinions.

Likewise, many bloggers write about your product on their blog and give their opinions by commenting on people on those posts. In this way, Blogs, Videos, Images, Text, give your opinions by commenting about your product, so that you can gain higher Conversation Rates.

Better Customer Satisfaction

When you create a page to Promote Your Product on Social Media, your customers live directly in your contact via Social Media. When you are in your customers, your customers are also loyal towards you.

Because you know their point of view and try to know the need, from which you want to know what your customers want from you and you can improve their product according to their Satisfaction or Next Product Launch.

Improve Brand Loyalty

Creating Loyal Customers for Any Business is the Base of Business. On Social Media, you can use not only for promotion of Product but also stay in touch with your customers.

Which means your customers are also directly in your contact. For you, Social Media can be just a medium of Promotion, but for customers, this is a way to direct communication with you, so that they can keep their point in front of you.

Always, all companies want to know how their customers know the opinions of their customers about their product or how they react to their product.

Today, India is becoming Digital India, so everyone is connecting with each other through the Internet. That’s why if you promote your product on Social Media, your customers can give your opinion on your product so that you can get a Loyal Customer.

Cost Effective

Promotion of any product on Social Media Sites is Cost Effective. On most Social Media Sites, you can create Free in Account and create your Page in Free.

Along with this, you can promote your product by sharing your posts, products, images, videos etc. on Free. You can also use Paid Services as well. From which you can put your ads on that social media site, too little money

When you want to take Paid Services, you first get cheap planes so you can know which Paid Service you are taking advantage of, the extent to which you are benefiting, if you are getting visitors and you are Satisfied that you have so much money If you find so many visitors, you can increase your Ads’ money.

Social Media Sites take less money according to any advertisement platform. That’s why you can also advertise your product on social media for less money.

Conclusion

After reading this post, Hope you have got all the necessary information about the benefits of Social Media Marketing. If you liked this post, then you must share this post on Social Media.