Monthly Archives: March 2019

Yoast SEO Settings Tips and Checklist 2019

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Do you want to set up Yoast SEO in your blog or website? Yoast SEO is the best and popular SEO plugin in WordPress.org. If you want to improve the SEO of your WordPress site, then proper Yoast SEO setting is very important. Today in this article, I’ve shared Yoast SEO Settings so that you can optimize your website correctly.

Yoast SEO is the best WordPress SEO plugin for WordPress site. It comes with some important features that you can see below.

  • You can change the SEO title and meta description of the post.
  • Focus keywords can be provided for articles.
  • Allows creating a Sitemap.
  • Edit the .htaccess and robots.txt files.
  • For taxonomies (category and tags) you can write SEO title and meta description.
  • Submit and Verify site to Google and Bing Webmaster Tools
  • Page Advanced Settings
  • Advance Security
  • Home Page Title and Meta Settings
  • Title and Meta Settings
  • Readability Analysis
  • Keyword Analysis
  • Submit Social Media
  • Generate XML sitemap
  • Hide Date from search engine
  • Breadcrumbs Settings
  • Confirm Site with Pinterest
  • RSS Feed
  • Import Setting from other SEO plugins
  • advanced permalink control
  • On Page integration daily

Yoast SEO Settings Step by Step Guide
If you are a newbie, you can easily install and set up Yoast SEO plugin in your site by following this Yoast SEO tutorial.

So let’s start the WordPress Yoast SEO settings …

First of all, install the Yoast SEO plugin in your WordPress site. After activating the plugin, you will see a new menu item SEO with Yoast SEO logo in the WordPress Dashboard.

1. General

Dashboard

You do not have to do anything here.

Yoast SEO

Features

Now let us know in a few details.

SEO analysis – It shows your content optimization with Green (Pink), Pink (medium) and Red (needs work) and provides suggestions for improving your content SEO.

Readability analysis – This suggests to improve the sentence and paragraph (Short, Long and Transition word) of your content.

Cornerstone content – Mark valuable content on your website with cornerstone content.

Text link counter – This shows internal linking in your page and post.

XML Sitemaps – This allows you to create XML Sitemaps so that Google, Bing and Yandex can submit webmasters tools to better crawl your site.

Ryte integration – This weekly detects whether the website is indexed by the search engine or not.

Admin bar menu – Adds a drop-down menu to the WordPress dashboard.

Security: no advanced settings for authors – Allows a user to change posts or remove canonical from search results. And it can only allow editors and administrators.

Webmaster Tools

Here, sign up for each webmaster tool and verify via the HTML Tag method.

Verify Webmaster Tools

  • Sign up for Google Search Console.
  • Add your site.
  • Select “HTML tag” verification method.
  • Copy the code and paste it here (Yoast Google Search Console field).
  • Click the Save changes button in Yoast.
  • Click “Verify” in the Google Search Console tool.
  • You have successfully verified your site in the Google Search Console tool.
  • Repeat the Same process for Bing / Yandex.

2. Search Appearance

General

Here you can select a symbol, which is used as a separator between words. Also, you can write SEO title and Meta description for the homepage.

Content Types

You can prevent your posts and pages from being indexed in search engines. Can add dates to your snippets, which can be used to increase click-through rates. In addition, you can write a custom meta description for each of your posts and pages.

Media

Taxonomies

If you show tags, categories, formats etc. in search results, you may have to face duplicate content. This will reduce your search ranking and Google can even penalize your site.

Therefore, I recommend that you do not index tags, categories, formats for search results.

Archives

If you enable the options here, it can cause duplicate content on your site. So keep them disabled.

Breadcrumbs

Breadcrumbs are the best for internal linking. It helps your content and site structure to understand search engines and users.

RSS

Search Console

Search Console section allows you to connect to your WordPress site Google Search Console tools.

Go to the Search Console settings tab and click on the “Get Google Authorization Code“, you will now be redirected to the Search Console website, here you will get a code. Copy this code and enter it in the Authenticate box.

Select your website from the drop-down menu. Now, you’ll find search console data here.

4. Social

Advertise your social media profile here such as Facebook, Twitter Username, Instagram URL, LinkedIn URL, Google+ URL, etc. so that Google can know your profile.

In addition, it allows you to upload custom data for Facebook, Twitter, Instagram and Google Plus.

5. Tools

Bulk editor – Bulk editor allows you to edit post titles and descriptions in bulk. But it’s not good for SEO because it makes descriptions and titles.

File Editor – With this option, you can edit your robots.txt and .htaccess files here. You do not need to go to cPanel.

is that all. You have successfully completed Yoast SEO settings.

Also Read,

Best WordPress SEO Plugin for WordPress 2019

What is WordPress? A Guide For Beginners

WordPress is a PHP and MySQL based free and open source blogging tool. Opting for the WordPress Trainingcourse will also help you master Content Management System (CMS). We provide the best wordpress training in Kolkata and due to our online presence; it becomes easier for us to reach the students and professionals of the far flung areas who are unable to join regular classes. Thus, they can easily learn the technicalities of WordPress from the comfort of their home though the online wordpress training.

SEO Audit of your website and how to do it?

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SEO Audit
Reading Time: 8 minutes

What is SEO Audit?

Before you begin the process of SEO audit for your website, you need to understand what it means. SEO audit is a process with which you can evaluate your website’s search engine friendliness. There are many tools you can use for the SEO audit for your website.

It is important for you to do an SEO audit of your website once in a while because it improves the website’s performance online. The SEO industry is changing regularly and it is important to keep your site updated. SEO audit is an important procedure that helps your website to stay in sync with the regular updates to Google’s ranking algorithm.

Now that we have a brief look at what SEO update is and why it is important, let’s jump into how to perform an SEO audit for your website!

The entire process can be divided into five simple steps-

  • First step: checking for Google penalties
  • Second step: checking out the search appearance of your website
  • Third step: Performing technical SEO audit
  • Fourth step: Performing On page SEO audit
  • Fifth step: Performing Off-page SEO audit

1: checking for Google penalties.

The first thing you need to do when performing an SEO audit for your website is to check if your website is in any way penalized by Google. Being penalized by Google puts a negative effect on your website ranking and traffic. So, how do you find out if your website is penalized or not? There are two easy ways.

The first way is very easy- all you have to do is to log in to Google search console and select ‘Manual Actions’ situated in the left menu. You’ll see the reasons if your website has any manual penalty on it.

The second way, you are going to log in to Google analytics, and then proceed to Acquisition/ All traffic and then select Source / Medium situated on the left menu. By doing this you are going to compare the Google organic traffic for the dates when Google released an algorithmic change. If there a sudden drop or increase in organic traffic, then it means your website was affected by the algorithmic changes.

If you find your website to be penalized by Google, the best way to proceed is to find out the reason for the penalty and rectifying it during the auditing process. Doing this will not only help with your ranking but would also make your website more reliable for the users.

2: Check out the search appearance of your website

Now you have to go online and run a simple Google searched for your website or blog, and check the list of things below to see how your search appearance for the website looks:

  1. Is the first item on the result page your homepage?
  2. Are the descriptions below the homepage and other pages accurate?
  3. The name and other information on the GMB page- are the correct?
  4. The pages listed on the first page of Google results, are they relevant?
  5. Is Google showing site links with your listings?

Now scroll down to the bottom of the search results page and look at the related searches results

  1. Are these related searches relevant to your brand?
  2. Are there any relevant searches for which you can create a page and utilize it?

If there is some problem with your search appearance, then it means that there are a number of issues for your website. You need to fix these issues before getting on to the next step.

Claim your Google my business page and make sure all the information there is accurate. Also, review your site structure, and homepage SEO. Once you’ve dealt with these issues, it’s time to move on to the next step, which is technical SEO

3: Performing Technical SEO audit

Now that you’ve done a Google penalty check and a search appearance check, it’s time to do a thorough website review with Technical SEO audit.

For a layperson, this may seem scary, but there is no need to be scared. The steps are quite easy. A Technical SEO audit is important in order to make sure that search engines have proper access and they can index your pages without any problems.

Go through the list and check out if your website has any issues with its technical SEO.

  1. Your website- is it registered with Google search console?

You need to have your website registered to Google search console. It is a free tool from Google that gives information to the webmasters about their own websites. Things such as the number of indexed pages, the keywords for which the site ranks, security and indexing issues, all can be found in the various tool options and reports. It is imperative that you have your website registered with Google search console to keep up with everything.

Is the domain name specified for your website?

To avoid a duplicate content issue, make sure that you’ve specified your preferred domain name in Google search console and website setting. Google considers websites with ‘www’ in front of the domain, and without ‘www’ in front of the domain as different. Such as- ‘https: //www.w3webschool.com’ and “https://w3webschool.com’ may be the same website, but due to the absence of ‘www’ at the beginning of the second link, Google would consider it as a different website. So make sure you have specified your domain.

The robots.txt file

Websites have robots.txt file which controls which pages are accessible by search engine crawlers. You need to make sure that there are no problems with the file; otherwise, there can be serious optimization issues.

The URLs. Are they SEO friendly?

Review your URL structure to see if they are SEO friendly. The URLs on each page need to be unique and properly formatted. Good URLs include keywords, but they are never keyword stuffed, use hyphens ‘-‘ to separate the keywords, have less than 255 characters, and are unique to each page. See if your URLs match all these criteria’s before moving onto the next step.

Also, Read

What are Keywords and How to do Keyword Research?

What are Content Marketing and its future?

The breadcrumb menu- activated or not?

The breadcrumb menu is shown at the top of the page and helps us to navigate easily to the homepage following the menu links. It makes the site easier to the users, so make sure that the breadcrumb menu is properly working.

The structured data and if it is enabled:

The structured data helps Google to understand the context and meaning of the content on the age and gives your website additional ranking benefits. It is used by Google to enhance the presentation of any website in search results, or voice searches. So while doing the technical SEO audit you need to see if you have structures data enabled for your homepage, breadcrumb menus, articles and products.

Canonical URL for all the pages:

Canonical URL helps the webmasters to deal with duplicate content issues and also helps Google to identify which are the most important pages of a website. Every page of your website must have a canonical URL.

404 optimization:

404 pages are shown to the user when they try to find a page that is not on your website. Make sure that your website has 404 pages optimized for smooth and easy user experience.

XML sitemap optimization:

The XML sitemap contains all the website pages that are important for your website and Google needs to know about. Once the XML sitemap is generated by your CMs, it’ll be submitted to Google through Google search console.

Does your website have HTTPS?

HTTPS means that a website has a secure certificate installed and the URLs that start with HTTPS have a better advantage over non-secure websites. Making sure that your website is HTTPS will only make your rankings better.

How fast is your website?

It is important that your website loads faster than your competitors. The website page speed is a difficult task to handle, yet one of the most important, as the speed with which the website page loads especially on mobile effects your ranking. There are a number of things you can do to speed up the loading speed-

  • Compress all your website images
  • Consider using a CDN if you have lots of images
  • Use browser caching to minimize HTTP calls
  • Make the size of CSS and HTML smaller by minifying them
  • Use page speed service or caching plug-in to serve the cached pages to your users.
  • Removal of unnecessary javascript from the pages
  • Update PHP to its latest version
  • Update website and software to the latest version.

A mobile-friendly website?

People are using mobiles more than computers and laptops to search for websites these days. So obviously your website needs to be optimized for mobile. Google mobile first index excludes those websites from mobile searches that are not optimized for mobiles. So check if your website is mobile friendly with Google mobile-friendly test tool.

Your website available in more than one language?

If your website is available more than one language then it should have the necessary SEO setting in the HTML, if not, Google would consider all the translated content as duplicated content. So make sure you have the proper SEO settings in the HTML codes.

Optimizing the website structure:

Check out if your website structure is optimized. You need to check a few things like see if your website has a clear content structure if there is a proper contact, privacy policy, about page.

4: Performing On-Page SEO Audit

Through the use of keywords and on page SEO elements, you need to give the search engine crawlers right signals.

Here is a brief list of all the things you need to check during your on-page SEO audit-

Check your titles and descriptions and optimize them: this includes your titles and descriptions, make sure that they are relevant to your website. Make sure that they are SEO friendly.

Proper text formatting: make sure that the tests on your pages are not plain texts. You should use H1 for the main title and H2 for the main headings.

Check out the SEO content: check your SEO content for uniqueness and freshness. Make sure all the contents on your pages are unique and fresh, and not copied from anywhere. Update your website content on a daily basis.

Functional internal link structure: having a functional link structure helps your website to rank better. Make sure that you have linked related pages together; each of your pages has 2-10 internal links

The image SEO: having a lot of images on your page may make it attractive, but make sure that they are all compressed to the minimal size so that the loading time of the page is not long.

Check Broken Links: you can use the crawl errors report in your Google search console in order to find the broken links in your website. Fix them by doing 301 redirects to a valid URL or by fixing the links. There are many tools that also check all your external links to find broken links

5: Performing Off-page SEO audit

Off page SEO audit, often referred to as link building refers to methods used to promote the website on the internet. You need to be careful while performing off page SEO audit because if you make any mistakes it can be really risky.

Make sure you evaluate your incoming links and find out which ones are the toxic links. There are many tools to do this. Or you can use links to your site report from Google search console.

Answer the following questions while you review incoming links report

  • How many domains are linking your website
  • Are these domains considered to be trusted?
  • Number of links pointing to your homepages and internal pages
  • Which pages have most incoming links?
  • The percentage of the links based on keywords
  • The toxic score of each link

Corrective measures need to be taken based on the answers to these questions. If there are only a few domains linking to you, you need to get links from websites and blogs that are related to your subject. Create a list of websites and blogs you can use for guest blogging or outreach campaigns.

Make sure not all the links are pointing towards your homepage, but some of them point towards internal pages as well.

The links need to be more natural and not keyword based. Use only your domain name, and things like click here, or link etc.

If you are thinking to learn Advanced SEO then we are here w3webschool provide Low cost with 100% Practical Class SEO Training so do not waste time anywhere contact today for demo after that you decide to join w3webschool.

What is Keywords and How to do Keyword Research?

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Keyword research

What is the keyword?

In terms of Search Engine Optimization, or SEO, keywords are particular words or phrases that people use to search contents on the internet. If you are looking for second-hand cars, then obviously you’d search for ‘second-hand cars’ online; these three words are the keywords, and the search results are going to pull up all the results related to these three words.

Keywords are important when it comes to your own website content. Any search queries that we put in the search bar, brings up a list of result. But this list is not just a random list of websites or blogs. These lists are ranked from most to least relevant, which is why you need to use proper keywords in your blog/website content to keep it relevant so that your website can rank higher in the SERP. A higher rank in a search engine result page means you will get more traffic, which means you’ll get more exposer and business.

What does keyword research mean?

Keyword research is a very common practice for SEO professionals. It is used to find alternative search terms that people use every day to look for specific and similar subjects. While researching for keywords, you need to find that one niche keyword that describes your product or your service, and then you need to expand on it. The point of it is to find and generate keywords and terms that are extremely relevant, but not-so-obvious to the niche keyword. Once you have a list of such keywords, you can use them in your content to make sure that your website/blog ranks higher in the SERP. In order to achieve a higher rank in search engines, you need to search for related keywords that have a high number of searches, but low competition. These are the keywords that bring more traffic to your website. However, it does not mean that you can just stuff your content with keywords and make is super relevant to make it rank higher. It is a black hat SEO technique that should be avoided.

How to do keyword research?

So, how do you research keywords? How do you use this very basic and simple technique to increase the traffic on your websites? It is very easy; all you need to do is to follow some simple steps.

1: Brainstorming keyword Topics

This step is pretty simple. All you need to do is brainstorm ideas about the kind of keywords which are relevant to your subject. These keywords need to be related to the kind of service you would be providing and the content your audience is looking for. You can follow some simple strategies to precisely choose various keywords

  1. Thinks of subjects that are related to your content. This can be a broad range of subjects, as you may provide content about lots of different things. Even if you are focusing on one topic, such as ‘used cars’, it still is a broad topic that covers various other subtopics. So it all begins from finding that one or two core subject which is most relevant to your website content.
  2. Now that you have your main broad subject, you need to think of all the subtopics in that range. You have to go deeper into these categories that you determine for your business and think up keywords that match with the theme of your core topics. For example, if the term ‘used cars’ is your core topic, then terms such as ‘used fiat cars’ or used Maruti cars’ are your sub-topics within this range.
  3. Now you need to prioritize what products and services you want to focus on to finish the list of core keywords. For example, if you specialize in selling used vintage cars, then you may want to prioritize ‘used vintage cars’ as one of the keywords on your list.

2: Deciding Your Goal

While doing keyword research, you will come across hundreds of search terms that are related to your service. But just because they are related does not mean they are useful. You need to decide what exactly is the goal that you are trying to achieve by doing this keyword research and then decide accordingly what keywords you should use and which you should ignore. By doing this, you would actually have a focus and your keyword research would be fruitful rather than a confused and hectic mess.

3: Categorizing Your Priority Keywords

Once you have sorted out the keywords YOU need from the hundreds and thousands of keywords you’ll find, you need to start categorizing them. Sort them out in different categories based on brands, sub-brands etc. This will give you a more structured way of dealing with the list of keywords. Sometimes the keyword list can contain only 20-30 keywords, while sometimes they may include hundreds. In such case,s it is important to categorize those numerous keywords into sub categories.

4: Deciding Landing Pages For The Keywords

Now that you have a sorted out list of keywords, it is time to actually apply them on your website. While doing this, you’ll find that one or two keywords are only applicable to specific pages. These specific pages are called landing pages for those specific keywords. By applying proper keywords on the pages they are relevant to, you can achieve high ranking.

5: Keep Refining Your List of Keywords Regularly.

It is important for you to keep on updating and refining your lists of keywords by using PPC and Google analytics data. By doing so you’ll be keeping your website relevant and traffic will always be up for your website.

What is the importance of keyword research?

So, after learning briefly about keywords, and how to do keywords research, you might ask, what is the importance of it all? Why do you need keyword research? Is there a point to it? There is only one answer to these questions; and that is, yes, keyword research is extremely important and you need it in order to beat your competitions in the online battle of getting more traffic.

The most important reason why you should do an extensive keyword research for your web content is because it makes the contents more relatable. More relatable content means better ranking and better ranking means more traffic.

It helps you to keep yourself up to date with your audience. Their use of language and how they search for topics online tells a lot about their needs, their age range and their locality. By using these data, you can improve your business and modify your services to best fit your audience’s needs. This would make your business more popular and people will keep coming back to your website for more.

Proper keyword research for your website means you have a chance to battle the competitors online who are vying for the highest rank of the SERP. There are hundreds of different website with similar services who are fighting the online SEO battle everyday to better their ranks. A proper keyword research and its implementation means that not only you’ll be a stronger fighter, but it also means that you’ll rank better than all your opponents, which is basically the main aim of SEO.

Free Keyword Research Tool

#1. Google Adwords Keyword Planner (Free)

#2. KW Finder (Daily 2 Free Search)

#3. Google Trends (Free)

#4. Google Suggest (Free)

#5. Keywordtool.io

#6. Semrush (14 Days Free Trial)

#7. Ahrefs

#8. Wordstream

#9 Ubersuggest

#10 Keyword Everywhere (Chrome and Mozilla Extension)

What is Content Marketing and its future?

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Content Marketing

What is content marketing?

In brief, content marketing is a style of marketing that is more focused on creating, publishing and then distributing content for a specific group of audience online. This form of marketing is basically used to attract prospects and then transform them into customers with the valuable and educational content that you are going to share about your business. These contents will raise the interest of the audience in your brand and they will eventually become your consumers.

Instead of a commercial approach to marketing, where you are basically offering a sales pitch to your customers telling them what they need to buy, content marketing helps the customer by telling them about the solution of the problem they are having, and helping them better their lives; simultaneously gaining the trust and loyalty of the customer, and creating a good rapport with them. The main idea is that through content marketing, the brand must share something valuable for something valuable in return.

Brief history:

Content marketing has been in use for a long time now. Whether we are talking about the publication by Johnson & Johnson in 1888, called “Modern Methods of Antiseptic Wound Treatment”, which was targeted towards doctors that used bandages, or in 1904, when Jell-O salesmen distributed cookbooks at every house that described the dessert as versatile, resulting in the sales rising to 1 million in two years, content marketing has been in use for many years. But recently it has been gaining new track due to the popularization of internet and blogs, and articles. Today we all consume a huge amount of content every day, so it is only smart to use this large consumption of content to market your brand.

How does it work?

When we are talking about content marketing, the word content takes the center stage. What is the content? Well, content can be anything. It can be a blog article, it can be a podcast, or a video, infographic, or an e-book or pdf. Anything that accomplishes the job of content marketing, which is to draw and engage the audience, can be called content. The use of this content depends on what kind of product you are trying to market. Surely you can’t create a podcast to market your brand of breakfast cereal. Which is why you need to take a closer look at who your target audience is going to be and what kind of content they indulge themselves in the most.

After learning briefly about content marketing, you might ask why to bother with so much, when you can easily just make a sales pitch and a good advertisement and reel in the consumers. The question is justified. In order to understand the answer to this, you need to understand how people these days make their decisions about all the products and services they choose to buy. Today we don’t just see an advert on tv or on the yellow pages and decide on buying. When it comes t the buying cycle, the first step we go through is recognizing the need. if we are tired of taking public transport, we would soon recognize that we are in need of a car. From there, we come to the second step, which is research. Once we realize that we need a car, we are going to go online and research about cars, which would be perfect for you. Once you have found out all about the different kinds of cars and their pros and cons, you are going to compare them to see which one fits you the best. And then finally, you are going to buy a car that is going to best suit your situation.

It is during the second and third stage of the buying cycle you would utilize the various car related content on the internet the most. This is where content marketing comes in. The various car companies and car dealers, by creating and publishing different car related content are going to reach you, the possible buyer. Once you go through their content, you would not only come to know more about cars but somehow start having a little trust in them and their service. And by building this trust, one of these car companies or dealerships are going to transform you into their customer.

So yes, at the end of the day, content marketing may sound very complicated, but it is very simple. By creating educational and valuable content, you attract and engage a target audience, who become the prospective customers for the product you are trying to sell.

The future of content marketing:

So, now that you have a basic knowledge of what content marketing is, it is time to understand what the future of content marketing is going to be.

Today content marketing is a strategy applied by every product that you see in your daily life. Whether a food brand or clothing, art supplies or medicine, every brand is using this strategy to bring in more and more customers to their brand. As a result, every day there are millions of blog posts being uploaded all around the globe. This number is only going up every day, and it will keep doing so.

The first generation of content marketers had it easy. But after plenty of years being in use, all the element of surprise and creativity has already been drained form content marketing. Today when you are writing an article for your new product, there is a fat enough possibility that someone somewhere has already written and published similar if not the same content. With the number of content being uploaded every day, it is almost impossible to come up with a unique and new approach to any topic. But sadly enough, that is exactly what you need to do if you want to keep using the strategy of content marketing effectively.

So how do you create new and refreshing content to make sure that your brand is something that everyone comes to? Make sure that the content that you are producing is more audience-centric, and not only that, but they feel connected to the content. If you are writing an article, then add some of your own experience into it. If you are making video content, then make sure that what the audience sees, they connect with. Using different techniques such as influencer marketing, where you get someone popular on social media to endorse your brand or interactive marketing through polls and quizzes where your audience gets to share their personal opinion with you are going to be few of the ways you can come out on the top as a content marketer in the future.

How to get more likes on Facebook Page and Posts

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facebook like

Today is the quickest way to make your Facebook page popular by advertising. All the people who want to pay attention to their Facebook profile as quickly as possible are paying money. This is done by the “Boost post” button given by Facebook. But it is not necessary that you can not promote Facebook without paying money.

So let us know about 20 tips that will bring engagement along with like on your Facebook page.

1. Set your target audience, till these do not work, you will not be able to grow and all your efforts will be lost.

2. Do not worry about the hashtags. Hashtags are for Twitter or Instagram. Hashtags on Facebook will not give you any big benefits.

3. Friends, if you think that you will only post about yourself and people like it, then this is wrong. Use the 80/20 rule here. Share 80% of others posts, and share 20% of your posts.

4. Make around 5 to 10 posts per day on your page. With this, your page will remain active and if you have less following, then posting it, again and again, will also make it grow.

5. Do not think that taking a paid tool is compulsory to promote your brand on Facebook. You can also promote your profile without these tools, so if your budget is tight then do not buy these tools.

6. Get Facebook traffic on Facebook only. Share videos, share images.

7. Interact with your followers. Whenever you comment on your post, like their comments, and reply to it if you need it. People like brands that interact with them.

8. Organize the contest on your Facebook page. This will give you user-generated content. And engagement on your page will also increase.

9. If you have a list of email subscribers, you can request them to like this facebook page in the mail. These people will be quite effective if they are known to you. But usually, in order to bring results, you will have to do some incentive offer in return.

10. Do not forget to put Facebook Like button on your website or blog. This will allow your website visitors to write your Facebook page very easily.

11. Create and share attractive images. You may also be able to get the help of social media graphics designing tools, where you will find very good templates for Facebook, you just have to do customization.

12. Place different types of posts to test. Always add the same type of post and you will not be able to grow. Experiment and then see what kind of posts your fans are more like.

13. Ask questions from your followers, take advice from them. In this way, you will get the most comments and engagement. And the more engagement, the more chances you have to grow your likes.

14. Invite your Facebook friends to this page Like.

15. Reuse your old content which has not been posted for a long time. I am not saying that posting the same post multiple times but you can use this approach every few months.

16. Get an idea of when your audience lives most online. Facebook keeps collecting a lot of statistics from different pages. You can also go to your post section and see in the graph that when your pages are the most online.

17. Whenever you want to do some tests or want to post a special post, please do it on Thursday or Friday as these 2 days get the highest engagement.

18. Open your competitor Facebook pages, and analyze them. See what kind of content they are posting, what time they are posting, etc.

19. Connect your other social media accounts to Facebook page. A lot of people have more social media than the following other social networks. By doing this, people from other networks will also be encouraged to like the Facebook page.

20. Share your Facebook updates in other social media networks, email broadcasts as well. This will improve traffic to your page.

What is Google Analytics and how to setup?

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google analytics

Google analytics is a very important tool for website owners and people who use it rightly can take great advantage.

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic With the help of Analytics, the website owner can get information from all the visitors coming to their website.

With this Google Analytics tool, we get a lot of information, which we use to increase our search engine ranking. That’s why everyone should install analytics on their website.

How to Install Google Analytics

For proper installation of Google Analytics, it has to follow 3 steps –

  1. Creating a Google Analytics Account
  2. Taking the Tracking Code.
  3. Adding Analytics tracking code to your website.

Step -1 – Sign Up to Google Analytics

First of all to create an account for Google Analytics services Signup from your google account at https://www.google.co.in/analytics/.

If you already have a Google account / Gmail account, you can sign up using it.

Google’s account service allows access to all Google accounts from a single user account to use all of the product.

In the signup process, you will have to fill basic information and website details. After that, you have to click on “Get Tracking ID”.

Step -2 – Add Your Website to Google Analytics

After clicking on “Get Tracking ID” in the earlier step, a code will be generated which you have to copy and paste on your website to verify your Google Analytics account, to begin analyzing the google analytics service user’s website.

Now login to your WordPress website and activate any plugin related to google analytics. If you have Yoast SEO plugin, you can also activate tracking through it. The plugin will be the option of Google Analytics tracking code. You have to save your Google analytics code by copying it and then your google analytics account will be activated.

Step -3 Analyse Your Website Traffic

Now you can log in to Google Analytics and analyze your website’s traffic and visitors based on various different factors.

Some Features of Google Analytics

Real-Time Audience Monitoring

Geographic data

Behavioural Data

Interest

Age Group

Traffic Source

Bounce Rate

New Visitors / Unique Visitors

Page Views

Hope Google analytics tutorial will be helpful to you.

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