Monthly Archives: January 2019

PHP vs Python Know Which Programming Language is the Best

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PHP vs Python

Friends, you must know how many personal blogs are available on the Internet. So you have wondered why these websites are on the internet why a person makes these websites. So now I tell you why these websites are on the Internet, there is a direct reason to make money, yes, friends, money. You must know about Facebook, Amazon, Flipkart, Snapdeal etc., so where is the money from which to earn money directly from the websites.

And these websites are not ready like this, but they have to use a lot of programming language such as PHP, Html, Python etc. – So let us now know what is PHP or Python?

What Is PHP

The complete form of PHP is Hypertext Preprocessor. This is an Open Source, Server-Side Scripting Language, which means that whenever you create a website, you need an Open Source Server for hosting the website. Now the question arises in your mind why we use PHP. So let me tell you that PHP, which is a Server-Side Scripting Language, generates Dynamic Web-pages.

If you run the Internet, you will know that there are two types of websites on the Internet.

  1. Static Website
  2. Dynamic Website

What is Python

Python is a programming language with the help of which we can create or write any program on the computer and it is a language that is used by General Purposes i.e. you have to create a specific application then you can use Python.

Python Language is an Interpreted Language Now you must be wondering what is this Interpreted Language? Actually, the Interpreted Language is a language where our written line of work is line by line i.e. Step by Step.

Python Language is a High-Level Language that means it is like an English which everyone can read. So, friends, I hope you have got a little knowledge about Python

Difference between PHP vs Python:

#1 Popularity

If we talk about popularity then PHP is more popular than Python.

#2 Readability

If we talk about readability, Python is much more readable than PHP, because Python’s programs are very understandable, but PHP’s programs are a bit tricky.

#3 Security

If we talk about security then Python is much more secure than PHP.

#4 Functional Programming

If we talk about Functional Programming then Python Language supports Functional Programming, but PHP is not at all like this.

#5 Performance

If we talk about performance, then PHP’s performance is much more than Python because PHP’s program is executed at once, but Python’s Program Line by Line Execute, and this is why its performance is less than PHP.

11 Bad SEO Techniques to Always Avoid

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Bad SEO Techniques

SEO content is a great way to increase your website traffic but proper SEO is very important.

Bad SEO techniques can immerse your website or blog. It continually affects your web page, search ranking, traffic, and conversions, and your page appears in the fourth or fifth page of Google search result. Today in this article we will share bad SEO tactics that can affect your search visibility.

Bad SEO Techniques You Should Stop Using

1. Using Target Keyword without Variations

This is often done by many bloggers who use only one target keyword in their blog posts. But this is absolutely wrong.

Use Target Keyword with Variations in the blog post. This SEO technique helps your content get top rank in search result.

Search engines use target keywords, related terms, keyword variations, and synonyms to understand your page topic.

If you want to add good keyword variations to your content, then use this kind of method,

Go to Google

 Type your target keyword

Scroll through the search result, here you will see the best keywords related to Target keywords.

You Can also use Keyword Tools

  • Google Keyword Planner
  • Google Trends
  • Keywords Everywhere
  • Ubersuggest
  • Ahrefs

2. Short Blog Posts
Short content Google does not perform well in search results. But if you think that small content can increase your search ranking then you are thinking wrong.
Google looks at the small content as thin and underdeveloped content.
Google does not value the small content and looks at the lack of quality in such content. Also thinks that it can not solve the reader’s problem.
It also reduces user engagement and site ranking. But some short-form content performs very well in the search engine.

3. Duplicate Content
This is the most common mistake by a website owner or a blogger. Duplicate content matches the same or one other content. If you fix duplicate content, SEO will be greatly improved.

Google likes fresh content and it provides a good rank for fresh and unique content.

Google has made an article share to deal with duplicate content. In addition, Yoast has also shared a good article on duplicate content.
If you publish duplicate content on your blog, then you are submitting cockroaches for your blog.

4. Over Optimizing Content
Content optimizing is very important, but over optimization makes your content unusable. Google does not rank such content anytime.

There are many bloggers who over-optimized content to create SEO content that is against the Google search engine.

Therefore, when you write SEO content, take care of both human readability and search engines.

5. Keyword Stuffing
It is very important to include keywords in the content. But if you add keywords to your content everywhere and think that your search rank will increase, then you are absolutely wrong.

The increased use of keywords creates your content as spammy content, which is related to bad SEO techniques.

Keyword stuffing or overusing keywords do not boost content ranking, it makes your content unnatural and useless for the user.

6. Buying backlinks for the site
If you buy backlinks, this refers to bad SEO tactics and you may have to face Google Penalty because such backlinks include low quality and pornographic sites links.

Always create backlinks from relevant and well-ranking Websites. If you create bad and low-quality backlinks for your site, it can badly damage your SEO performance.

7. Forget Fast and Mobile-Friendly Experience
No one likes to go on the slow loading website.

SEO is not limited to content and keywords only. It also depends on performance and design. Google and other search engines prefer fast loading and mobile-friendly sites for better user experience.

This is the reason that fast loading and mobile-friendly sites are an important Google ranking factor.

8. Using Non-SEO Friendly URLs
If you use non-SEO friendly and longer URLs for your blog posts, then it affects your SEO optimized content.

Make your blog post URLs short and targeted with targeted keywords.

Always avoid such URLs,

http://justbrightme.com/p=123

http://mywebsite.com/5/10/17/category=SEO/

Always use this type of URL

http://mywebsite.com/page-seo-techniques/

9. Ignoring Keyword Research
SEO is based entirely on Keyword Research.

Keyword research boosts your traffic and makes your content more SEO friendly. Therefore, before writing an article, do keyword research for it.

But there are many new bloggers who do not research Keyword and this is a bad SEO content tactics.

10. Title Tags & Meta Descriptions Not Optimizing
If you do not optimize Title Tags & Meta Descriptions you lose an opportunity to further improve your content capacity.

When search engines bot your content for crawling, they first see your Title Tags & Meta Descriptions. If you optimize it properly then it will perform well in the search engine.

11. Regularly not publish content
If you do not publish posts regularly on your blog or website, then you can not get a good result in Google search.

Therefore, if you want to get more traffic than search results, then you need to regularly publish content. Bloggers who regularly publish content, get good traffic from the search engine.

Also, Read

What is SEO?

What is SEO?

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what is seo

Before discussing On Page SEO, Let’s we know what is SEO.

What is SEO?

SEO stands for Search Engine Optimization. It is the procedure of optimizing rank of a website or its web pages on Search Engine Result Pages (SERPs) by applying some SEO factor techniques and using some SEO tools free or paid.

Types of SEO…

 There are two types of SEO

 1) On Page SEO

 2) Off page SEO 

But in this blog, we know only On Page SEO.

What is On-Page SEO?

On-page SEO is the process of raising the rank of web pages in order to rank better and gain more visitor in search engines. On-page SEO refers both the HTML source codes and contents of web pages that can be improved.

 On Page SEO directs to factors that have a direct effect on webpage or website. Those factors are managed by coding on our webpage.

 On Page SEO includes the following factors-

1) Meta Title:

It is an HTML code that is shown on Search Engine Result Pages (SERPs) as a clickable, blue headline of a web page for the given result. Google recommended us that Meta Title is between 60 – 70 characters which include primary and Secondary keyword.

   Code Sample:

  <head>

  <title>Title of Page</title>

  </head>

2) Meta Description:

Meta Description is an HTML attribute that is displayed on Search Engine Result Pages (SERPs) below the URL of that page. It should be between 150 – 160 characters which include primary and Secondary keyword.

 Code Sample:

       <head>

      <meta name=”description” content=”Contents of your page “>

      </head>

3) Alt Tag:

The alt tag is also called an alternative text, alt attribute, alt description are used within the HTML code of an image to describe the appearance as the name of the primary keyword.

 Code Sample:

   <img src=”download.jpg” alt=”On Page SEO”>

4) URL Structure:

It makes sure that URL should be hierarchy form. URL should not contain _, 0-9 etc.

Example:

http://movies.com/bollywood-movies/robot2.0

It is SEO friendly.

But

http://movies.com/bollywood_movies/ro77523245

It is not SEO friendly.

5) Header Tag:

Header tags are an important factor for on-page SEO because those are used to express to the search engines that what your website is about. Search engines identify the copy in our header tag starts with h1 is more important than other parts.

The importance of header tag is down through to the h2, h3 and so on. Those tags help to support the overall theme or purpose of our web page.

  Code Sample:  

  <h1>Header Tag</h1>

  <h2>Header Tag</h2>

  <h3>Header Tag</h3>

  <h4>Header Tag</h4>

  <h5>Header Tag</h5>

  <h6>Header Tag</h6>

6) Keyword Density:

Keyword density is calculated as how much a keyword or keyword phrase displays in a web page compared to the total number of words in the page.

    If you use a keyword or keyword phrase 10 times and your total word in a web page is 500, then keyword density is = {(10/500)*100} % =2%

   The keyword density should be 2 – 5%. If you use a keyword or keyword phrase too many times, then you are penalized for “Spamming” or “Keyword Stuffing”.

7) Robots.txt:

Robots.txt is a text file that is used to tell the search engine that which page we want to crawl and which page want to not crawl.

Check Robots.txt-

https://www.mywebsite.com/robots.txt

Code Sample:

User-agent: *

Disallow:/wp-admin/

Disallow:/wp-includes/

8) Sitemap:

The sitemap is an XML or HTML file that contains URL of all web pages of a website. It is to be uploaded for tells the Search Engine to crawl that web pages.

Check Sitemap.xml-

https://wwwmywebsite.com/sitemap_index.xml

URL                                                                             Images                                               Last Mod.

https://www.mywebsite.com/                                      0

https://www.mywebsite.com/drupal/                        0                                       2016-05-26 02:05 +00:00

https://www.mywebsite.com/joomla/                        0                                       2016-05-26 02:12 +00:00

https://www.mywebsite.com/placement/                 0                                        2016-05-26 02:13 +00:00

https://www.mywebsite.com/magento/                    2                                        2016-05-26 02:16 +00:00

9) Canonicals:

A Canonical Tag is used to tell the Search Engine that which version of URL we want to display on Search Results.

Let I have a website www.mywebsite.com

If someone searches on of following-

  1. mywebsite.com
  2. http://mywebsite.com
  • https://mywebsite.com
  1. http://www.mywebsite.com
  2. https://mywebsite.com

 On all of the above search, only one URL should open. If your website opens all of separate URL, even though all open your home page, Search Engine may penalize you for Copyright.

Code Sample:

<link rel=”canonical” href=”https://www.mywebsite.com”>

10) Internal or External Link:

An internal or external link is a type of hyperlink on a page to another page, it may be the same or another website. If the destination is within the same website then the link is internal link otherwise external link.

11) Do follow and No follow Link:

Do follow links will pass Page Rank. It is extremely recommended by Search Engines.

Code Sample:

<a href=”https://www.mywebsite.com”>Text of link</a>

No follow links will not pass Page Rank. It isn’t recommended by Search Engines. But to get balanced you have to give No follow links.

Code Sample:

<a href=”https://www.mywebsite.com” rel=”nofollow”> Text of link</a>

Ultimate Guide To Google Ranking Factors in 2019

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Google Ranking Factors

The Google search engine has become smarter than ever before. If you want to move your website or blog to the top in Google search result, you have to follow the latest SEO and Google ranking factors.

However, when Google ranks a page, it uses a lot of ranking factors.

But what is that?

Here, we have created a complete list of Google Ranking Factors, which can easily take your website or blog to a new height.

So, let’s start …

HTTPS

Google announced in August 2014 that HTTPS (SSL Certificate) will be considered as a Ranking factor.

In August 2017, Google Chrome began marking those sites as Insecure, which did not use HTTPS.

So it indicates that Google is now doing HTTPS as a Ranking factor, and the sites which HTTPS will use will rank well in the search engine.

Mobile-Friendliness

Today’s era is from a smartphone, and more than half of the search is from a smartphone.

Therefore, Google took the first step to improve mobile-friendly search results. And finally, mobile-friendliness offered as Google ranking factors.

To determine if your site is mobile-friendly or not, Google has also developed a Mobile-friendly Testing Tool.

Domain Age

Google’s Matt Cutts has confirmed this video.

The difference between the year and the six-month-old domain is not really so great.

Domain age is only seen for new websites because they can be spam sites or it is only developed to spread spam.

Domain registration length

One Google patent tells that

Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain

Heading Tags

The H1 tag helps the search engine find out what your page or post is about.

However, Google tells about John Mueller H2 tags H3

These heading tags in HTML help us to understand the structure of the page.

Note: H1 tags help boost your Google ranking. But keep in mind that does not fill your entire content with the H1 tag.

Loading speed

Google uses website loading speed as Google ranking factors to give a better user experience to its users. If your site’s loading speed is very good, then Google will give your content top rank.

Apart from this, users will also like to visit your site.

Breadcrumb

Breadcrumb helps users know where they are on your site, as well as help search engines understand your site’s structure. In an article, we told you how to add breadcrumbs to the WordPress site.

Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.

SEO Friendly URLs

The search engine uses your content’s title, meta description, and URL to determine what the content is about. Make your URLs short and meaningful. Also be sure to add Target keywords to it.

Always use SEO Friendly URLs

https://www.w3webschool.com/advanced-seo/

Always avoid such URLs

https://www.w3webschool.com/?p=12344

https://www.w3webschool.com/advanced_seo/

Backlinks

Backlinks is a very old Google ranking factor that Google uses to rank content. Backlinks can make a big difference in your Google search ranking. It can take your ranking up to a new height or bring it down overnight.

Backlinks are very important to increase domain authority, Google website ranking, and website traffic.

If you create bad backlinks for your site, these backlinks can badly hurt your website ranking. So always create high-quality backlinks for your website or blog.

Quality content

This is the most important factor in Google Ranking Factors. No matter how good SEO or why you do not, your content will not be able to rank in Google.

Simply put, if you do not write informative blog posts on your site, then you are doing garbage on your blog and nothing else.

Always try writing unique and quality content. In addition, your content should be interesting and Evergreen.

Content Length

Compared to small content, Long Content receives better rank in search engine. To understand better, you can read this article on Search Engine Land – The SEO and User Science Behind Long-Form Content

If you write short posts on your blog, your post should be at least 1000 words long, without nonsense.

Keyword Research

Along with good content, you should also come across keyword research. Without keyword research, you can not get top rank in Google or any search engine. This is an important part of SEO.

Keyword research is not a difficult task. There are many great tools and websites that you can use to find the best keywords. Always choose Low Competition, High Searches, and Long Tail Keyword for your content.

Meta Description

Meta description technology is not a Google ranking factor. But it plays an important role in increasing Click Through Rate (CTR) on your content.

However, Google generally allows writing 300 characters for Meta Descriptions.

Starts Title with Keyword

According to SEO, a title that begins with a keyword gets a better rank in the search engine. Also, the length of the title should be 50-60 characters.

Use ALT Tag

Google does not have the ability to read images, crawls alt tag to know what the image is about. That’s why you should use the Meaningful name in your image.

Alt text works as anchor text for images.

Grammar and Spelling

Proper grammar and Spelling improve your article quality? Matt Cutts has a video on it which is telling, whether it is important or not.

Use Media

If you use media (images, video, and infographic) in your content, it makes your content even more useful and engaging.

Simply put, a media can interpret 1000 words.

Regular Post

If you publish posts on your blog regularly, then both your ranking and reader will increase. But your content should be informative and useful.

Internal Links

Internal liking provides both relevant search engines and users with relevant information about your content.

If you use internal linking, it makes your post even more informative. In addition, visitors spend more time on your site, which reduces the bounce rate. Google also treats your content as quality content.

Best WordPress SEO Plugin for WordPress 2019

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SEO Plugin for WordPress

Are you looking for the best WordPress SEO plugin for your WordPress site?

Here we list some of the best WordPress SEO plugins, with the help of which you can easily improve your website SEO and get a higher rank and more visitor in search engines.

Well, you all know that what is SEO?  SEO is extremely important for any website and if you optimize your site SEO well, then you can get lots of traffic from the search engine. But if your website or blog is on WordPress platform, then here are some of the best WordPress SEO plugins you can optimize SEO by installing on your blog or website and get good organic traffic from Google search engine.

WordPress is considered the best SEO friendly content management system, because it makes your site optimizing process easier.

1. Yoast SEO

Yoast SEO plugin is the best free WordPress plugin to improve SEO. Yoast SEO free and paid version is available. With Yoast SEO, you can optimize your site well for Search engines. Yoast SEO plugin can be installed and activated by visiting the WordPress plugin page. Yoast SEO Plugin provides a solid toolset for your WordPress site,

 

    • You can add Meta description to the homepage.
    • You can add Meta description in a single post or page.
    • Can add meta description for social sharing.
    • Edit your Robots.txt and .htaccess file.
    • Create a sitemap for your site.
    • and many more.

2. All In One SEO

This is the alternative of Yoast WordPress SEO plugin. You can download All In One SEO Pack plugin by visiting the WordPress plugin page. Additionally, it provides an on-page setting which makes it easy to set up. All In One SEO Pack offers you all the features like Yoast WordPress SEO plugin.

3. WP Meta SEO

WP Meta SEO comes with many useful features and functionalities that help make your content SEO friendly.

WP Meta SEO‘s Dashboard SEO overview provides what is optimized for your site SEO. It displays percentage score for permalinks, meta title, meta description, wrongly resized images, image metadata, new or updated content, link titles and 404 error pages.

4. SEOPressor

SEOPressor is a premium WordPress SEO plugin. This covers all issues related to SEO on your site. SEOPressor allows you to Optimize 3 Keywords

For Beginners, SEOPressor not only ensures that the content is keyword-rich but also ensures the right places of the keyword and the right frequency. It also has an “over-optimization” warning tool that helps you know that you are not violating Google Webmaster Guidelines.

5. SEO SQUIRRLY

Squirrly SEO is for non-SEO experts who help to ensure that your content is optimized well for both search engines and readers.

Squirrly SEO helps you write SEO friendly and human-friendly content, and when you provide great content to your readers, your Google ranking is improved.

It has also been recommended by Neil Patel, which is a co-founder of Kissmetrics and Crazy Egg, besides Brian Dean and more than 100 content marketing experts are recommended.

6. Premium SEO Pack

Premium SEO Pack is a premium WordPress SEO Plugin. Using it you can optimize your site for SEO in minutes. There is a compressed CSS and JS feature, which helps improve your website loading speed.

If you want to use this WordPress SEO plugin on your blog or website then you will have to spend at least $ 44. This plugin has many SEO features that can help boost your website SEO.

7. SmartCrawl

SmartCrawl is another premium SEO optimization plugin that has been developed by WPMUDEV. It helps boost your PageRank and traffic. SmartCrawl has all the SEO features that are needed for your WordPress site – one-click setup, keyword auto-linking, sitemap generator, improved social sharing, content analyzer, and regular scans and reports.

8. Praison SEO

This is a simple and powerful WordPress SEO plugin. It has been developed by Mervin Praison. The setup of Praison SEO is very easy and it is perfect for beginners and advanced users.

Features

        • Meta Description Optimization
        • Title Optimization
        • Google Analytics Integration
        • Google Authorship Integration
        • Canonical URL
        • No, Follow, No Index Settings
        • XML Sitemap
        • Breadcrumbs
        • Google Webmaster Tools Verification

9. Rank Math

Recently, MyThemeShop has launched Brand New Rank Math SEO plugin for the WordPress user. You can download it for free. It offers dozens of SEO features to optimize your website content.

Here we have told you about many WordPress SEO plugins and you can use any one of them to use on your blog but in all these Yoast SEO and All in one SEO Pack are very popular.