Monthly Archives: December 2018

What Is PPC

Published by:

Reading Time: 3 minutes

pay per click

The full name of PPC is pay per click. As the name suggests, pay per click means pay per click.

This is an internet marketing model in which the advertising industry gives some funds for every click on the AD.

This is a method you can use to buy some Visitor for your blog, and you pay the advertising company in exchange for that visits.

When you use Google, you will see that as soon as you are searching for something, some links in the search result will be written by AD.

This is a display-based payment model, if your ad is not clicked, you do not need to make any payment.

History of Pay per Click

In 1998, a new company goto.com started pay per click in 1998. The idea of PPC advertising model was goto.com’s founder Bill Grace and the idea lab company.

Google started pay per click in 1999 and introduced AdWords in Oct 2000, which is today a leading advertising company with pay per click.

Although PPC could only be introduced in 2002, payments were made for advertising per thousand dollars according to that time.

Benefits of Pay Per Click

  1. Provide Fast Results: If you have created a website today, even if it does not have SEO, you can still rank your website in Google’s first page using Google PPC means PPC Fast Results Provides.
  2. Cheaper Than Traditional Marketing: PPC is about 90% cheaper than Traditional Marketing because today is the time of Internet and there are many such websites on the internet where there is a lot of traffic and you can show your ads on those websites. Sell your products or services.
  3. Independent From Google Algorithm Changes: Google Algorithm has some changes from time to time, so that the ranking of websites increases or decreases, but there is no effect on PPC.
  4. Reach the Right Audience: You can target your Desired Audience from PPC, and you can sell them to your products and services, you can also target a particular location by PPC, according to your own words, Keywords, Location, Website, Device Target, Time and Date.
  5. Budget Friendly: You do not need to spend millions of dollars on putting PPC on your ads, but you can start your own business by putting PPC on low budget.

 

Pay Per Click (PPC) pricing

Determining the value of each click on PPC depends on which country the advertiser expects to get from the country and what type of visitor it can get.

Factors affecting the cost of PPC advertising.

1- Visitor location

If you advertise your blog through your blog’s pay per click, its value depends on the fact that you want to get a visitor by saying. If you want visitors from India, Nepal, Bhutan, Sri Lanka, and Pakistan, you will have to spend less money per click.

But if you want to visit the Western countries of America, UK, through the visitor pay per click you may have to spend more money.

2- Keyword

The second factor for determining the value of pay per click is a keyword. You want to show your blog when searching on which keyword. This thing also depends on the value of your PPC advertisement.

Just like if you want to advertise your blog with the term insurance, loan, software etc. you can read more to spend more money.

It means that if you advertise your blog with high CPC keyword you will have to spend more money.

What Is Keyword Frequency & Why It Matters?

Published by:

Reading Time: 3 minutes

Keyword Frequency

You may have come across the term ‘keyword frequency’ while working in search engine optimization or as an AdWords advertiser, trying to grow your business. What does the term mean exactly, and how does it work? You’ll get all your answers in this article.

What Is Keyword Frequency?

Keyword frequency is how many times or how frequently a specific keyword appears on any given webpage or within a piece of content. The more frequently a keyword appears, the higher the keyword frequency is.

The relation between Keyword Frequency and SEO:

SEO or Search Engine Optimization is the practice of affecting the visibility of any website or web page in a web search engines unpaid results, which is referred to as natural or organic results. The higher a website appears on the search results, the more visitors it will receive, who will later be converted into customers. And this is where the work of keyword frequency begins.

In order for a website to rank organically in the web search results for a specific keyword, it needs to contain that specific keyword. This is where you need to be aware of your keyword frequency. If it is too low, your website or webpage will have trouble ranking if the keyword frequency is too low. Search engines such as Google scans your content to decide whether your content is truly relevant to the keywords used in the query.

However, there is a certain black hat technique known as ‘keyword stuffing’ which is basically stuffing a content with keywords, turning the keyword frequency unnaturally high, sending a negative signal to the various search engines. Such techniques should be avoided.

Keyword Frequency and PPC:

Keyword frequency is not only important when it comes to organic search results. It plays an important role in paid search ads as well. If your keyword does not appear in your ads, then it will be read as less relevant to both search engines and searchers. It will lower your click-through rate and quality score, significantly increasing your costs.

But here too, like in SEO, too high keyword frequency can be harmful. Strong AdWords ads typically repeat the keywords only twice. It is important to keep the balance when it comes to keyword frequency because users are more prone to ignore ads that are stuffed with keywords.

Keyword Frequency &Keyword Density: The Difference & Similarities

The terms Keyword frequency and Keyword density are technically different terms for the same principle. Both these terms essentially refer to the frequency of the keywords appearing on any given webpage. Both terms mean same and can be interchanged while using.

Proper Keyword Frequency:

There are no set rules when it comes to Keyword frequency. Newcomers to the world of SEO and PPC look for guidelines and rules about it, but there are none. Instead, there are few general guidelines that you may follow.

There are many SEO professionals, according to whom, a keyword should only appear once every 200 words of copy. Meaning, you should only use a given keyword once every 200 words in your content. This rule also applies to the different variants of the same keywords.

Keyword Frequency: the user experience

It is important to consider the user experience while thinking about keyword frequency. Whatever the product may be, the content must be easy to read and understand. Including awkward and forced keywords will only ruin that easy experience for the user.

The keyword frequency can be calculated numerically as well. For example, a 1000 word blog post that has 10 unique instances of a keyword will have a keyword density of 1%.

Keyword Frequency: the importance

Even though Keyword frequency is important when it comes to the visibility of your website or webpage, it is only one among many factors. Before the search algorithms became more sophisticated, it was easy for the websites to get away with keyword stuffing; the black hat way of manipulating a page’s rankings. But in the present, these techniques have become useless, and harmful even, for those who use it.