Daily Archives: June 11, 2018

What is Google AMP and how does it work?

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A report reveals that 75% of the people in the world have mobile phones and 57% of them use the internet on their phones. And to improve this same user experience, Google introduced AMP so that people can open any website on their mobile quickly and easily. And this was liked by the people as it is more Mobile Friendly and it has many benefits too.

What Is Google AMP

AMP or its full form is Accelerated Mobile Pages. This is an open-source framework that helps in transforming any of these pages into mobile-friendly pages so that it can deliver any content easily. Basically, this works as an application that lets all web pages become mobile friendly. This application is designed according to which it fastens to open web pages. AMP has HTML, JS and Cache Libraries, which makes it more user-specific, and accelerates its load time without having rich content like PDFs, video or audio. For mobile devices

Advantages of AMP

Site loading speed:  Enabling AMP makes loading of the Website very fast. The website loads in less than 1 second.

Website Traffic: According to Google, AMP enabled sites will be given more importance in terms of ranking. If you have enabled AMP on the website then you can have a great advantage in the search ranking, which will help in increasing the traffic.

User Experience: ¬†AMP optimizes the website’s content in a readable form. Which means the user will be later on your site. This will help reduce the bounce rate.

How to enable AMP in WordPress website?

It is very easy to enable AMP in WordPress blog. Simply you have to install a free WordPress plugin and AMP will be enabled on the site.

First of all, you have to log in to the WordPress dashboard.

Now click on the option of the plugin from the menu section and click on Add plugin option.

In the search box, you have to type AMP by Automattic and install the first plugin from the list.

Activate the plugin when it is installed.

 

After the AMP plugin is activated, you do not need to do anything. AMP is now enabled on your website.