Monthly Archives: February 2017

Top 7 Most Powerful Ways Help Convert Your Website Visitors Into Leads

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digital marketing institute

More and more traffic to your website does not all the time mean that you will be able to generate more revenue, unless and until the revenue model is perfect and purely based on the display advertising. Albeit display ads model brings the very less or lowest revenue per visitor, which is more or less, compared to all the other revenue models. There are few studies that suggest you that only 26 percent of the online visitors or traffic end up looking at the display advertisement. This could be a difficult task, but an expert digital marketing institute in Kolkata can tell you how to do it.

Let Us See Seven Powerful Ways to Generate Leads

Here in this article we will tell you some important things, like seven most powerful as well as essential things or ways that help you convert your website traffic or visitors into potential leads. One of the most powerful as well as effective ways to monetize the internet website traffic to convert the potential leads as well as promote the products and or services to them through email marketing or the follow up call. If you are a digital marketing specialist, then you must know this is nothing but called inbound marketing, but if you are looking for a reliable digital marketing institute in Kolkata then they can tell you everything.

  • Landing Page – Optimizing the landing page is one of the most important things for sure, when you know your visitors most of them are coming from your landing page and all the services or products are listed on that page.
  • Bars for Notification – Bar notification another important thing, it is generally very essential when you notify your visitors for something, especially for a new product or service related updates.
  • Unblocking the Popup forms – If your visitors do not like the popup form, then you should give them an option to unblock it. This will help win trust for your website as well.
  • Opt in form for side bar and below posts – There are many side bar as well posts you will find see that you know which will be application for the purpose of visitors and your website need it.
  • Welcome for Redirects – Most of the websites do this, so you can also ad as well as optimize the welcome redirect forms at the same time.
  • Opt in form inside the Videos – You are thinking of showing various videos in your site that could be better if you optimize with the specific keywords and can opt in a videos inside the form.
  • Headers form – Header forms are some of the most important things, it is generally very essential when you notify your visitors for something, especially for a new product or service related updates.

Though, there are two main types of marketing available in the subject matter of digital marketing, one of which is inbound marketing and another is outbound marketing. Though, if you are a beginner or thinking to start the digital marketing course from a reliable digital marketing institute in Kolkata then they will train you everything regarding that. Albeit, the outbound marketing or the interruption of the advertising is no longer effectives as well as efficient due to the people get better at tuning out of the digital marketing.

6 Skills that Every Web Designer Must Have to Be a Master in Designing

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web design training

Website design often called web design is as much as an art and science in form. While the best part is the half of the job is mainly based on sound code as well as design, the knowhow, and the other part is based on just having a creative as well as intuitive sense of what looks good and what does not. A web designer who is learned in coding like HTML, XHTML, CSS, JavaScript and others will develop a strong core of fundamental to make himself of herself stand out from the rest of the crowd.

So the question is how you can develop the fundamental?

It is true that getting the skill in a particular domain would not appear overnight. Beyond doubt there is no substitute for experience, but a strong education – if formal or not – helps for sure. It is also one of the most trusted and highly advisable thing to keep the challenge and push beyond the time and limit of your comfortable zone. Let us see the six skills that every web designer should have to become a master or expert in web design. We have also given in a way so that you can understand the course you need to learn while a beginner, intermediate and advanced learner. Let us see how a web design training in Kolkata institute can help you to become an expert in web design.

  • For Beginner: Photoshop
  • For Intermediate: Photoshop, HTML, CSS
  • For Advanced: Photoshop, HTML, CSS, Ilustrator
  • This can be your bonus: Fireworks,

If you want to become a Front End Developer as well as Designer then you need the following.

  • For Beginner: Photoshop, HTML, CSS
  • For Intermediate: Photoshop, HTML, CSS, JavaScript, jQuery
  • For Advanced: Photoshop, HTML, CSS, JavaScript, jQuery, PHP or Ruby
  • This can be your bonus: firebug or chrome dev tools

If you want to become a Back End Developer as well as Designer then you need the following.

  • You need to have a minimum: PHP or Ruby
  • You need to learn: Photoshop, HTML, CSS, jQuery, PHP or Ruby and WordPress

Now see the six important skills that you need to have to become a master in web design and a good web design training in Kolkata institute can teach you or train you all those languages and software that are important for all time.

  1. Be familiar with all design process, including the high sense and understanding of colors, flow, balance and proportion, and spacing.
  2. Know HTML like the back of your hand that is one of the most important things to learn to become a master in design.
  3. Understanding the perfect points of building or creating the killer copy.
  4. You need to understand the business, so develop some business skills, if you do not need it now, you will get some benefits in future.
  5. Master the art and science of great listening.

And last, but certainly not the least, reach your web design zenith and see the hike of web design with creativity and fly with the top of the designers’ zone.

Be a Master in Web Design Learn from a Best Web Design Training Institute

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web design training

Master the design or the visual art of website design with professional training courses, which are dedicated to teaching as well as training you the most interactive, responsive as well as user centered high standard visual designs. Web design is no other than a visceral experience, where, most of the thing can be presented to the user is an essential as ever. If you are keen in learning web design from the industry experts, if you want to know or learn how to create amazing and stunning websites that are user-friendly as well as search-engine friendly that work across every smart device, which is called responsive web design. Your ideal choice would be web design training Kolkata, the city of joy filled with smart people and especially creative web designers.

Learn from Industry Experts Only

People all around the country are coming to learn web design, some of them do not find time to learn, but are zeal to learn web design, they like to choose online training and some students and fresher come to learn through offline mode. Most of you think whether learning web design is easy through online mode. Honestly specially all web design schools are not that much good providing online course on web design, very few are there in the country and some of there in Kolkata can give you this opportunity, by which, learning step by step you will be an expert in web design with the help of web design training in Kolkata.

Learn Web Design Online & Offline

You might question what the advantages of learning web design from a reliable web design training in Kolkata are. Why not learning web design offline? Will you be able to learn the entire course online? Is there any advantage of learning web design online rather than opting for offline course? Here in this article we will give all your answers. Let us read the article and get all your answers, and get ready to learn web design online in Kolkata. Let us see after learning web design which domain is open for you to pursue for a creative career.

  • After learning web design course, you can pursue as a web designers.
  • After learning web design course, you can start your career as a graphic designer.
  • You can start your career as HTML and CSS coder.
  • You can start your career as CMS designer or developer, if you learn developing side by side.

You can be a master in web design after you take training from a best industry expert web design institute in Kolkata. If you are too busy to go back to your offline training course, you might feel this can be an excuse, but do not worry this is the age of digitalization and you are free to learn whenever and whichever mode you like, so online mode is one of the best modes you have. Hundreds and thousands of fresher and experienced professionals are learning, now it is your turn to start your career in a new way, find the creative area and start learning web design from home only.

Top 42 Interview Questions and Answers for the Post of SEO

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Interview Questions and Answers

Here in this section we have given 42 very important Interview Questions and Answers on SEO (Search Engine Optimization) and something about SMO, PPC, CMS etc. On another post we will discuss more about SMO (Social Media Optimization and Marketing), Content Management System and PPC (Pay Per Click). These questions you can use to prepare for your interview for SEO. These are some of the most essential questions that are asked in an interview for the post of SEO specialist.

  1. What is SEO?

Search engine optimization is a technique or a bunch of techniques that are used to boost a website rank in all major search engines. (Enhance the visibility and ranking of the SERP, i.e. Search Engine Result Pages)

  1. What are the types of SEO?

There are two types of SEO techniques, or SEO can be categories into two – On-page SEO and Off-page SEO.

On page SEO generally done on the page of the website and off site or off page SEO generally done off the page of the website.

  1. What are SEO Tools that you think good to use?

Alaxa open site explorer, Google Webmaster tool, Google analytics, Google Adword keyword planners, Bing analytics and webmaster tools etc.

  1. What Do you mean by backlink?

Backlinks are the links that are link back to your website or blog, it can be a home page or a deep link or the subpage of your website.

  1. What is inbound and outbound link?

Inbound is nothing but a backlink that is linked on another site and there visitors are coming to your website. It means visitors are coming to your site from other sites through your links. It is inbound.

On the other hand, when visitors are going from your site to other site, it is called outbound link. It is also a kind of backlink, when you are linking another site’s URL in your website and your visitors found the link relevant and going outside of your website to another site. It is an outbound link.

  1. What do you mean by Google bot?

Google bot often called as Google bot is nothing but a web crawling bot, sometimes called spider. It is a robot that used in search engines to discover new/latest updated pages that are added to the Google’s index.

  1. What do you mean by search engine spider or crawler?

Search engine spider or crawler is nothing but a robot that discussed above in the Google bot section, used to discover the new pages that have been added to the Google’s index.

  1. What do you mean by cross-linking and what are its functions?

Cross linking generally refers to the procedure of linking between two sites. If it is owned by you or other person. This link generally provides similar content type.

  1. Why use keywords and what are the relevancy of using keyword?

Keywords are words that generally users search typing in search engine’s search box.

Keywords are some of the most important things in SEO. A content without keywords is useless. If you do not include relevant keyword in your content then your content has less chances coming up in the SERP.

  1. How much keywords or the percentage of keywords you use generally in a content?

It varies from person to person, sometimes in Google’s updates we found 2-4 percent keywords is good in a content and sometimes SEO experts believe 1-2 percent of keywords are good in a content. It varies from person to person, depending on their skills and knowledge.

  1. What is keyword stuffing?

Keywords stuffing means putting excessive or unnecessary keywords in a content, which is not at all good for Google’s guidelines.

  1. Is good content necessary for search engine optimization?

Content is the kind of a website. When you search a website, we type keyword short or long to find a specific website or content. If the content is good then only the website will be visible, because there would no person in the world who will find a website only to see the design without getting any information.

  1. Do you know anything about Google’s penalty? Why it gives?

Google’s penalty is nothing but a fine or a negative impact on a website or blog. It reduces the search ranking of a website. If you get a penalty, it means your website is not following Google’s guidelines that generally Google provides through Panda, Penguin and Humming Bird update.

  1. Do you give some good SEO blogs that you feel good and for learning SEO?

Yes, there are few SEO blogs I like to read to gain more knowledge in SEO, some of them are:

  • Search Engine Land
  • Brink Marketing
  • MOZ
  1. What is title tag?

A title tag is nothing but a tag that is used to write a unique and search engine friendly title.

  1. What is meta title?

A meta title is a tile that is used to write a unique title that generally put in the HTML header that helps to give the information to the search engines about the site pages.

  1. What is meta description?

A meta description is nothing but a description paragraph that says something about the website page or post. It is about 156-160 characters including space.

  1. Do you know anything about CMS?

Yes, CMS is called Content Management System, some of the most popular CMS are WordPress, Joomla, Magento, Drupal etc. They are widely used to build websites and blogs for personal and business use.

  1. What do you know about White Hat, Black hat and Grey hat SEO techniques?

White Hat SEO – White hat SEO is a bunch of SEO techniques that are used following the search engines guidelines. No trick, no short cut, no harmful things or techniques are used in white hat SEO.

Black Hat SEO – Black hat SEO is a bunch of SEO techniques that are used without following the search engines guidelines, Tricks, short cuts, harmful things or techniques are used in black hat SEO to boost one’s website rank.

Grey Hat SEO – Grey hat SEO is a bunch of techniques that are used to improve the site rank, but somehow they are ethically dubious and someday would be considered as black hat.

  1. Is SEO differs from SMO and SEM?

SEO differs from SMO and SEM for sure. SEO is called Search Engine Optimization, whereas SMO is called Social Media Optimization and SEM is called Search Engine Marketing. All are different from each other.

  1. Do you think organic SEO is better than PPC?

Organic SEO is not expensive, if you learn SEO without investing a single penny, you can do SEO, but if you hire a SEO professional, he or she or the company will charge you a fee for sure. On the other hand PPC is expensive; it is called paid advertising that some search engines provide, Google is one of them. Which is better that is a matter of contradiction. If you apply organic SEO and your website rank in SERP then that will last long, but if you apply PPC and till you apply your ad will appear on the SERP, when you stop they will be vanished.

  1. What do you mean by PPC?

PPC is called Pay Per Click, which is called paid advertising, a service provided by Google.

  1. How many characters do Google support for title?

Google generally support 60 characters for a title of a website or blog post including space.

  1. What is LSI?

LSI is called Latent Semantic Indexing, is nothing but a system used by Google as well as other major search engines. Search engine crawlers or spiders collect some words or phrases from the website and treat as keywords for the post or page.

  1. What do you mean by 301 or 404 redirect?

301 redirect is a permanent redirect that passes between 90 to 99 percent of the link juice (link juice is called the power of ranking) to the redirected page.

On the other hand, 404 redirect is one of the most easiest as well as effective ways to fix the 404 errors from the perspective of SEO, which is used a 301 redirect. They are interconnected with each other.

  1. Do you know something about Google’s humming bird, Penguin and Panda? What are they?

Humming Bird, Penguin and Panda are Google’s search algorithm that provide updates and news on the search engines behavior and the websites to follow them.

  1. What is Webmaster tool?

Google webmaster tool also known as search console helps to check indexing status and optimize visibility of their websites.

  1. What is Analytics?

Google or other search engines analytics are the systematic computational analysis of data or statistics or the information resulting from the systematic analysis of data or statistics.

  1. What is breadcrumb?

Breadcrumbs trail or bread crumb is a graphical control element that are used as a navigational aid in the user interfaces. It helps users to keep the track of their locations within the programs, documents and or websites.

  1. What is robot.txt?

Robot.txt is a code or program that are used to hide a specific web page(s).

  1. Tell me something about On-page SEO techniques?

There are many on-page SEO techniques a specialist can apply, some of them are:

Local listing, meta title, meta tag, meta description optimization, HTML or CSS validation, W3C validation, image optimization, anchor text optimization, link or broken link checking, URL optimization, content optimization etc.

  1. Tell me something about off-page SEO techniques?

Off page optimization is all about submission of the content in different websites, some of them are:

Article submission, blog submission, PR submission, PPT submission, directory submission, social bookmarking, back linking, link baiting,  blog commenting, web 2.0 submission etc.

  1. Tell me something about Social Media?

Social media are some social platforms that are used to connect and interact with people all over the world. Social media also used to share pictures, comments and information easily. Some of the well-known social media are: facebook, LinkedIn, Twitter, Google+ etc.

  1. What is do follow and no follow site?

Do follow sites are those websites that allow links to submit and no follow websites are those sites that do not allow any link to their website.

  1. How many characters support Google as meta description?

Google supports characters for meta descriptions up to 160 including space.

  1. What is canonical Tag?

canonical URL or canonical tag allows a user to tell search engines, which is certainly similar URLs are generally one and the same.

  1. What do you mean by keyword streaming?

Keyword streaming is nothing but analyzing the relevant keywords and choose the best of best keyword for your website in order to get organic traffic and leads by way of keywords.

  1. What is the difference between internet marketing, digital marketing and SEO?

Digital marketing and internet marketing discusses the same thing, though they are same but the name is different. Whereas SEO or Search Engine Optimization is a bunch of techniques that are used to boost one’s website rank in SERP, which comes under digital marketing.

  1. Are SEO and SMO come under digital marketing?

Yes, SEO and SMO come under digital marketing. They are the part of digital marketing as well.

  1. What do you know about affiliate marketing?

Affiliate marketing is a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

  1. What is speed test?

Speed test allows to know the website loading speed, the less the loading speed the website is the more chance to get the higher rank, more impression and visitors.

  1. What is disavow links?

Disavow Links tool or Google’s link disavowal tool that allows publishers to say the search engine like Google that they do not want certain links from other websites and do not count them as link to rank web sites.

Advanced Technical SEO Training and Certification for a Bright Career

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seo training kolkata

The majority of people who do not know about SEO i.e. Search Engine Optimization think SEO is just all about On-page and Off-page optimization, and nothing more than that to do or to learn in this domain. Few of them believe social bookmarking, directory submission and other Off-page optimization work, like article and blog submission, PR submission, Q&A submission, blog commenting and other tasks that are called essential for Off-page optimization.

The Perspective of SEO is Changing

But, now-a-days, students and especially those who are working in IT or non-IT domain like to come to SEO and particularly the picture is different in different metro cities like Kolkata. This is a place where most of the SEO training institutes in Kolkata provide same type of traditional SEO techniques that most of the time do not work in real life SEO. The perspective of SEO is changing, so institutes providing SEO courses need to change their courseware and other tools, and most importantly, they need to follow the search engines’ updates, for example Google’s Panda, Penguin, Hummingbird updates to understand what and how they are asking to do SEO for better rankings.

So to know them all, you need to know the advanced technical SEO things and a professional industry expert SEO training in Kolkata can give you that training that would be totally advanced technical with certification if you need. Most of the training institutes in Kolkata offers a range of courses with or without SEO, such as:

  • Internet Marketing course with basic SEO
  • WordPress training course applying SEO techniques
  • Drupal training course apply SEO techniques
  • Magento training course applying SEO techniques
  • Professional web design course with SEO
  • SEO and SMO course in one
  • Complete Digital Marketing course
  • Affiliate marketing course

These types of courses are not traditional SEO course only. With these courses, you are learning developing one or more CMS and at the same time applying your SEO skills that you are learning from the SEO training institute in Kolkata, so that you can get how the real life SEO techniques work.

Few things that You need to Learn in Advanced Technical SEO course

There are many things that you have not learnt in SEO, if you have already pursued for a SEO course, but here in SEO training institute in Kolkata you can learn many things that are important for technical SEO, but hardly a few institutes offer. Let us have a look about that at a glance.

  • Analyzing the fast loading of websites
  • Why responsive website design and the relationship with SEO
  • Rewriting URL with HTACCESS and other
  • Shortening the URL before submitting the social media
  • Redirection of URL properly
  • Relationship between permanent and temporary redirection, how and what are the things you need to know to do it effectively
  • Difference between canonicalization and cannibalization
  • REL Canonical Tag and how to utilize it
  • 404 page creation and broken links finding
  • Creation of custom page
  • 301 and 302 error and why is important
  • xml and HTML sitemap creation and submission
  • RSS creation and submission
  • txt file creation and importance
  • Complete understanding of Do Follow, No Follow and Disavow links, tools and how to utilize them for technical SEO purposes

There are many SEO institutes in Kolkata provide SEO training with basic SEO certification, but if you need Google’s AdWords and Analytics certification you would like to visit at W3 Web School one of the best and trusted SEO training institute in Kolkata offers training with other global certifications as per the demand of the clients and students.

Reach Millions of People through Your Website Who Share the Same Passions

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web design training

Do you have passion for creating new and unique designed website? Are you fond of creative things? If you have answered ‘yes’ of either of the questions asked then this article could help you find your lucrative career in design, yes we are talking about website design for sure, one of the most trusted and lucrative career in present day IT arena. Building website is not a daunting task today, but building a creative, unique and stunning website is a challenge and to do that you need a systematic training from a good web design training in Kolkata.

You Do Not to Be a High-Mind Creative Person

You may have heard somewhere that to become a web designer you need to be a high-mind creative person. You need to have creative blends of mind, patience, perseverance, dedication and so on. It is true that you need to have a creative blend of mind, patience, perseverance and dedication that you need to have to do any job. Here you need passion to do something unique and creatively new. A web design training in Kolkata can open a lucrative career in this IT domain where you can show your creativity to the world.

Polish Your Creative Mind

The task of a web designer and developer is also most same, most of the people believe when they create websites. Most of the people think this is almost same, both are in same field so both can create website, though this is not true, because a web designer only design the website, necessary things and the coding part take care of by developers. Albeit both are in the same track, but doing their individual work, both are working for a single website, that a web design training in Kolkata can tell you better, but doing different job, but they have specific domain training, specific software training and handled specific projects for hands on experience.

Choose the Best for Best Career

There are many web design training in Kolkata that deals with both the area understand and guide you better in this regard if you like a creative career. You should choose the best institute to become a successful person in this creative field. The question may rise in your mind, why choose a professional not a person who is working in the industry. The answer is simply, a professional can train you, but better you choose an institute that can give you the placement assurance at the same time.

When you are decided to become a web designer and fortunately from Kolkata then get in touch with a best web design training in Kolkata that can give you up-to-date courseware with assured placement, also set your mind if you want to be a professional web designer and at the same time need to have a different mindset if you want to become a hardcore web developer, because many institutes are there in Kolkata offer web design and development course at one course.

Can a Professional Website Designer Be A Full Time Website Developer?

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Web design institute in Kolkata

This is a recently asked question by our students and especially the IT professionals, some of whom are in web designing and some whom are in web development. The question is – Can a web designer become a professional web developer at the same time? If you are a web designer and thinking to take up web development or vice a versa. So, if you have taken decision or thinking of taking a web designing course if you are a developer or thinking of pursuing a course in web developing if you are a web designer then this is the ideal time to pursue a course in Web design institute in Kolkata, if you need, you can pursue online or offline course.

Web Design A New Arena of Career

In the time, you are website developer, you normally get to the point of developing the websites handling or working on different national and international projects. It seems that as a developer you can do it on your own reading some books or online materials, you generally do it, if you are a smart person. But in the time, it comes to design, even the best as well as smartest developers suffer a lot or face trouble, it is not just coding or handling large database, but you need creativity to do something unique and stunning at the same time, so if you are creative enough then a web design institute in Kolkata can help you start a new arena of web design.

Website Design is All About Creativity

Let us see the disclaimer, which way you are on, you might think you are a website developer, you are fond of designing and you try at home and succeeded but if you are a smart person then you certainly know that without a professional web design institute in Kolkata training it is not possible to become a professional website designer which is your wish now. Web designing is not just HTML, CSS, JavaScript or Bootstrap, but it is all about creativity, thinking creatively and doing something different that others do not or cannot. You are creative and you are applying your creativity onto the website.

Individual Mindsets

Both website designers and developers create websites. Most of the people think this is almost same, both are in same field so both can create website, though this is not true, because a web designer only design the website, necessary things and the coding part take care of by developers. Albeit both are in the same track, but doing their individual work, both are working for a single website, but doing different job. They have specific domain training, specific software training and handled specific projects for hands on experience. Web development or web design institute in Kolkata that deals with both the area understand and guide you better in this regard.

So you need to have different and unique mindset if you want to be a professional web designer and at the same time need to have a different mindset if you want to become a hardcore web developer. It is up to you which one you choose and you have interest, but both are good a present time.